Somethings just won’t make the book on Ontario’s beery history that I am writing with Jordan. I am working my way these days through the period after our version of prohibition ends in 1927 until, roughly, the beginning of microbrews in 1985. Jordan is back there somewhere untangling the Victorians.
This image is one from a regular series of serial cartoons placed in Ontario newspapers by Labatt during WWII under the pen name Ti-Jos. They are obviously patriotic but there is a theme of moral economics that flows through the set. They are set largely in the home or shops but the message is about what citizens need to do on the home front to aid the war effort. In this edition, you better damn well not be spreading rumours if you don’t want shortages.
Which is my message for each of you today, too.