A short edition this week me thinks. It has been another odd week, weeks which are each in their own way odd unto themselves. This week “murder hornets” were the new form of crap the planet has offered up – except they make a tasty snack. And Cinco de Mayo came and went but some Mexicans were not even able to get to their beer. Not essential. A few more things are opening up here in Ontario. Jordan noted that cideries are now suddenly relieved of an arbitrary five km limit on direct sales. Jeff is still posting photos from his walks about Rye which is another form of relief.
Tomorrow being Friday, 8 May, sees is the return of #BeeryLongReads2020 care of Boak and Bailey. Me, I am not looking like a likely participant myself given I have nothing to write about and no energy to write the noting that I have to write about. So I look forward to a good read. Me. Selfish. Keep an eye out for the roundup of last Friday’s revival of The Session over at Fuggled, too.
Jeff’s take on the homebrewing machine that is no more is pretty much my take: “I never understood the appeal of these things.”
PicoBrew, the homebrewing appliance startup based in Seattle, is effectively shutting down the Spoon has learned today. Back in February, the Spoon broke the story about PicoBrew entering the Washington State bankruptcy process in the form of court-managed receivership. Earlier this month, we uncovered news that the company had put up for sale via auction what looked to be most of the company’s warehouse and PicoPak assembly equipment.
Note #1: not a victim of Covid-19. Note #2: these things have been failing for at least 209 years. CBC TV’s archives have a bit from 1985 on the hobby. Spot all the clichés. Sweet Dave Line sighting!
Speaking of doing it all yourself, Seeing the Lizards has published a guide to creating your own private pub experience with theme options from the tedious to the fearful:
Unfortunately, even if you were allowed past the top of your street, there are no open pubs to go to (unless, nudge nudge wink wink, you “know” somebody). But never fear – in one of the gestures of community spirit and generosity that this blog is famous for, we at Seeing The Lizards are providing you with an instructional guide to make your own preferred pub experience without having to leave your property boundaries and risk being fined by the fuzz. And remember, getting those subtle touches right only adds to the sense of authenticity, as is imagining the requisite atmosphere.
This is interesting: “NEIPAs are killing the Ontario hop industry.” And this is the story about it:
Many growers in Ontario are now sitting on at least two years worth of inventory, and have to sell older hops at discount rates. Things have gotten so bad for some farmers in two of Canada’s biggest hop growing provinces—Ontario and British Columbia—that they’ve decided to get out of growing the product all together. “At the beginning there was a big allure,” says Brandon Bickle, an Ontario grower who has decided to shut down his hop farm, Valley Hops, after seven seasons.
Retired Martyn notes a Covid-19 passing of someone I was fond of, David Greenfield, the keyboardist of The Stranglers:
At the age of 14 I furtively met an older lad in the corner of the playground at Cottenham Village College and handed over my 30p for an ex-demo copy of The Stranglers classic with that new wave late ’70s theme of Armageddon (See also : Atomic by Blondie and Luton Airport by Cats U.K.).
Jeff* has been at the front line of the Covid-19 battle, publishing first-hand reports from brewery owners, like this on the struggle one faced to get part of the Federal small business support funding:
After contacting every business person and bank I could think of, there seemed to be little I could do. Our company was stuck with our existing big banks who didn’t seem to care. Meanwhile I was reading about Ruth’s Chris, The Lakers, and Shake Shack. I was so angry and did my fair share of yelling at my computer. I can relate to Van Havig’s post and have not been the best person to be around the last few weeks. I feel bad my family had to put up with me.
Brian Alberts took the opportunity to compare today with the Spanish Flu of a century ago for GBH through the lens of the the competing forms of crisis that faced Wisconsin:
Milwaukee’s leaders stepped up in a crisis, and largely handled it well. But, for the city’s brewers and saloonkeepers, this wasn’t the only battle to fight. From a business standpoint, it probably wasn’t the most important battle in the fall of 1918, nor the second, and maybe not even the third. After all, when the President criminalizes your beer supply, a university threatens to shut you down completely, the Senate tries to brand you a traitor, and a pandemic ravages your community—all at the same time—how do you decide what takes priority?
A few interesting notes in this trade article on not getting stuck at the “off-flavour stage of sensory training but I am not sure about this:
“It is important to revisit brand flavor profiles as they change and evolve according to consumer preference, and I do think that brands really should evolve,” says Barr. “I’m not a believer that brands should just maintain as they are out of some kind of philosophical reason. I do think they need to be updated, and incremental changes should be made based on the palate of your consumers, because it is changing and developing.”
Don’t like that idea. While it is true that the hallmark of a good brewer is how to make the same beer out of ingredients of differing qualities, it is odd that the idea of “brand” should not be fairly closely tied to a certain flavour profile. If your creating brand loyalty, don’t dilute it with changes that can be perceived… and often perceived by the customer as cutting corners even if the intention isn’t quite that.
Well, there you go. Not a tome but not haiku either. Keep writing and reading and keeping up with the chin. Check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Thanks for stopping by.
*for the double!