Not sure if this will end up being a very involved post this week. Vacation time. And this vacation this year comes with a bit of a to do list. Lots of little things getting done. Some small pieces of housework, a bit of slog in the garden and some wandering about locally. A minor league ballgame down in Syracuse NY yesterday, a new favourite restaurant in Pete’s Trattoria in our nearby Watertown and even threw a few Ithaca Flower Power in the grocery cart on the way home. A favourite for coming on 20 years. A couple of nights in Montreal coming up. All sounds good. Still… as the week progressed and I was having a lovely time noodling about, it became obvious that the good beer scene wasn’t keeping up – still so much neg around. What to do about that? Well… stay in the garden. Yup. And to that end I offer as an offset to all the unhappy news this blossom from a Purple Teepee bush bean that I was looking at Tuesday. Neato. I even made it clickable. They are like tiny orchids. Dandy. There you are. Fine. Let’s go. Enough of Mr. Sensitive.
First, Knut wrote a great piece about a beer fest being run as beer fest should be run, setting out ten reasons why Bryggerifestivalen i Trondheim works, things like the setting and the helpful volunteers who keep the event running smoothly. I think this is key:
The locals. A good mix of people. Young and old, town and country, beer tickers and something light, please. Family friendly during the day, which also means that everyone behaves. With 60.000 visitors over the three days, only a handful need to be escorted out.
Being broadly welcoming and well connected is always important. No one really cares about the terpenes. They just want to feel included and have a bit of fun. Speaking of which, The Beer Ladies Podcast will soon be back after summer vacation and they want to know what you want to know:
We’re (nearly) back! We’re planning out our next season this week, and would love to hear from you – any beer-y topics you want? Interview subjects? Haunted locations? And where do you prefer to find us?
Don’t all clammer about them interviewing me… I’m far too shy… and stuck with the doom and gloom label. (Not true. I’m a happy guy. People want happy. As they should.) Interesting observation about “where you prefer to find us” as in “where do folk find anything these days. Even Stan is unsure about where things are to be found.
Note: we actually love orderly lines in Canada. We also do not love patenting higher forms of life – unlike in the USA – but who the hell gets to patent a life form, as Stan explained in this month’s HopQueries, that one does not invent but merely stumbles upon in nature:
A “found hop” has found a name. … Sattler first found the hop in 2015 in Idaho’s St. Joe River Valley, an area he had often visited as a child. He later brought back rhizomes for testing that confirmed the hop is genetically unique, and the new variety is patent pending. Approval is expected in the fall. In the late 19th century, miners and loggers in that area were known to brew beer. Sattler thinks Elanie likely resulted from open cross-pollination of local wild hops with hops the miners and loggers brought with them.
Similarly. A question. What is a “social drinker”? Not sure the author of this piece knows – even after having quit the booze for a month:
I am a social drinker, and for most of my adult life I have always been the first person to order shots and often the last person to stumble home… After the hangover-free month, I won’t lie, I felt amazing. I felt like I had accomplished many things and I could remember every second. I didn’t spend any time in bed nor with my head down a toilet and I didn’t experience hangxiety. My relationship with alcohol has changed for the better and drinking to oblivion is no longer an option.
Un-bean-like. Definitely. As is this – you’ve all heard of the huge and horrible fires in Canada and elsewhere this summer. In British Columbia they threaten a region of Canada’s wine industry as reported at Jancis Robinson’s site by Arnica Rowan:
Two days ago, a forest fire took off on the parched slopes above the Niche vineyards. It tore across the hills, leaping from tree to tree, fuelled by tinder-dry brush and breathtaking winds. Joanna and James were at the winery preparing it for harvest when, at 4.30 pm, a Royal Canadian Mounted Police constable stopped at the gate and told them, their son and James’s parents, who live on the West Kelowna property, that it was time to leave. They locked the winery doors and drove down the hill and across the Okanagan Lake bridge to the younger couple’s house on the north side of Kelowna. As they fled, Joanna could see the flames snaking rapidly down towards the lake behind them.
Yikes. Very very not purple bean blossomish, that. Not good.
Speaking of doom and gloom, I am waiting for the argument that the main driver in craft brewing’s fall from grace isn’t the lack of value or the simmering bigotries that seem to pop out from every corner. No, it’ll be those large and listened to voices of the main news outlets stirring up troubles by proclaiming craft’s demise. How willl that ever attract the necessary newbies to keep the lights on? Who wants to jump on to that sinking ship? Consider this in The Guardian this week:
Brown, who is American, said craft brewers had been through a “brutal” period. “The craft beer bubble burst in the States in the late 90s, and the same thing is happening here now. “Everybody thought it was cool, everybody started doing it and then everyone was competing to have the next new big thing. And you overwhelm your own market so that even your most loyal customers can’t tell the difference between your key brands and your one-offs. In a bust, people go back to things they recognise. And we’re definitely in a bust.”
Me? I am thinking people are more and more recognizing gin as well as a nice white wine spritzer, frankly. Better for the pocket book. You know, would it hurt good beer to come up with a simple postive spin about beer and stick with it? Ditch the unattractive clubby complexity like they have in Trondheim and make it easy to like beer again. And I don’t think this observation is gonna help:
Just because invention feels slow in real time doesn’t mean it’s happening. This is the kind of thing you may not realize until you look back 10 years from now—“Oh, wow, we didn’t even have X style of beer in 2023!”
Wow? Really? What does the Pruple Teepee bean think of that? Let’s see:
The botanical species, Phaseolus vulgaris, was spread throughout South and Central America in ancient times and experts believed domestication occurred separately in South America and Mesoamerica sometime before 8000 BCE. The species was carried from the Americas to Europe through Christopher Columbus during his second voyage in 1493, and German physician Leonhart Fuchs drew the first official botanical drawing of Phaseolus vulgaris in Europe in 1542. After their introduction in the late 15th century, Phaseolus vulgaris spread throughout the Mediterranean, cultivated as a vegetable by the 17th century.
I had no idea. Tradition. That’s pretty cool. I just looked that up now. (Well, the “now” when I wrote this part of the post.) Fact: beans don’t need no damn innovation to be lovely and purple. Now, turning that line of argument a bit on its head, Jeff broke out the pilsners this week. Well, he may have had some to drink, too, but he tried to establish the state of the styles that use the word including Czech pilsner, German pils, North German pilsner, Italian pilsner, Alsatian/French pilsner and New Zealand pilsner as well as:
The pilsners mentioned above are either real styles or variants with enough substance most brewers recognize them. But out in the wild you might see a bunch of other stuff that they’re throwing against the wall: Polish pils, hoppy pils, Bavarian pils, imperial pils, Belgian pils, rye pils, etc. The existence of these random beers illustrates how much currency the “pilsner” name has achieved. Like IPA, it’s a category now, not a style—at least in the US.
I can easily live with all that. After all, how many beans varieties are there to plant? Many. Many many. Yet – still just beans. See, this is not a call for reducing the varieties of beer. Just improving the conceptual simplification. Perhaps relatedly, I was struck by this observation from one Phil under Boak and Bailey’s recent post about a perfect beer judging contest:
Ten or fifteen years ago one of the American craft beer sites/aggregators ran a “Best Beer In The World” poll; IIRC the top ten included eight imperial stouts from US breweries, including three different barrel-aged versions of one beer. Which I guess is the Jeanne Dielmann problem: your audience of experts/enthusiasts may be experts, but they’re also a social group with its own self-reinforcing preferences and prejudices. I suspect this problem is actually worse with enthusiasts than with experts, ironically – the Sight and Sound 100 isn’t all Jeanne Dielmanns, after all – so if you’re going to open something up to the public, make sure you open it right up.
Is adding “the public” to the pool going to be beneficial or not? Dunno… given the largely amateur clubby enthusiast nature of beer judging. (One is never sure who the others, those self-declared over complicating if not fibby “experts” are.) Let’s be honest. First, the judges are drawn from a pool of traveling keeners with time on their hands. Then the keeners are part of the activily reinforcing homogenous self-affirming culture that sets the norms and expectations. And the norms include the ever expanding the style categories and standards within those categories chasing that “wow!”… the tail of novelty. Then, of course, the problem of self-nomination of candidates for the judges’ consideration.* And what are the rules? Is it individual ranking with these awards or are panels used like at those awards – and is there silent averaging or cross table persuasion? Does the majority rule or is there a weighting formula? Finally, add the booze and the same faces’ boozy bonding. You might as well be handing round the hymnals and tamborines. As a participatory hobby, no prob. No one loses an eye. Fun tasting panels for casual comment? Sure, fill your boots. It’s a lot like achieving personal bean growing bliss. But as a method of establishing the definitive best and awarding glory while explaining the value of good beer to the broader community? Err… not so much…
Speaking of complain, complain, complain… James May, the somewhat annoying car show lad who acted as the foil for Clark on a very good wine show, was in The Times this week saying it is time for a pub purge… and he owns one:
I look at the past and I know it was awful. I know if we could be teleported back to the 1980s it would seem filthy and horrible and backward. Maybe the nostalgia thing is part of the pub’s problem. It needs to have a reality check — what does the pub mean in the modern world? — rather than desperately trying to preserve what we imagine is an institution. It isn’t. Britain is historically a bit oversubscribed with pubs. They used to function as a sort of home from home for a lot of people . . . and that role has largely disappeared. So there are probably too many pubs and, brutal though it is, there’s no harm in having a bit of a purge.”
Not sure where this fits into the bean-not-bean continuum. Hmm. Still, perhaps beer judging, cartoon guide writers and style huggers should be as honest or at least more brazen. Fight for your right! Make your case like James. If there is very little interest in actual traditional brewing and ye olde ways, why not stick it all in a corner, call it a museum and let folk get what they actually want – boozy fruit juice served in an IKEA showroom!
Where does that leave us all? Julie Rhodes argues this is all indicactive of what she describes as a mature market “characterized by market saturation, limited distribution channels, fierce competition for shelf space, a greater need for brand differentiation, and increased direct consumer communication”:
…as the craft beer landscape continues to evolve, brands can expect to see changes in the marketplace that are indicative of a fully mature market – crowded shelves, demand for calculated innovation, and the curation of increased brand loyalty. And these changes will be felt at all levels of the 3-tier system. “Own Premise” consumption is actually rising, so the taproom business is looking pretty good at the moment, which should be great news to owners and operators considering the profit margins are healthier than in the wholesale channel. On the flip side, the squeeze in the wholesale channel will continue as brands can expect to see national chains consolidate their craft beer sections due to declining velocity metrics.
Maybe. This article sees a similar scene in India where taproom sales expand as sales off the shelf drop. Interesting. And perhaps that might be as optimistic as we can hope for at the moment. Not yet in decline. Something like myself. A sort of stability in the face of change.
Finally, we also have this story out of India… as if they heard Stan‘s call for an update earlier this very week week:
On Tuesday, the Villagers living near Shilipada cashew forest in Keonjhar district were in for a surprising sight when they went inside the woodland to prepare ‘mahua’, a traditional country liquor. Instead, they found a total of 24 jumbos, apparently drunk, sleeping near the place where mahua flowers were kept in water in large pots for fermentation. “We went into the jungle at around 6 am to prepare mahua and found that all the pots were broken and the fermented water is missing. We also found that the elephants were sleeping. They consumed the fermented water and got drunk,” Naria Sethi, a villager, told PTI.
Excellent. Sleep on, Jumbos. And as per ever and always, you can check out the many ways to find good reading about beer and similar stuff via social media and other forms of comms to connect – even including at my somewhat quieter than expected Threads presence @agoodbeerblog. Waiting for a BlueSky invite but having IG, FB, X, Mastodon, Threads, Substack Notes and a dormant Patreaon I am not sure why I would add another. So many created to make social media offer less and less. Brilliant. I still prefer the voices on Mastodon, any newer ones noted in bold:
Alan McLeod | A Good Beer Blog (… me…)
Stan Hieronymus | The Man!
Boak & Bailey | The B² experience
Curmudgeon Ale Works | Jonathon is Brewing
Katie Mather | Shiny Biscuit and Corto
David Jesudason | “Desi Pubs” (2023) author
BeoirFest | They say “Let’s Talk Beer”
Ron Pattinson | The RonAlongAThon Himself
Al Reece AKA Velky Al | Fuggled
Jennifer Jordan | US hops historian
Andreas Krennmair | Vienna beer and lager historian
Beer Ladies Podcast | Lisa Grimm and colleagues
The Bar Towel | Toronto’s chat zone for beer lovers
Chicago Beer Society | Folk in Chicago getting social over beer
Jay Brooks | Brookston Beer Bulletin
Joe Stange | Belgian beer expert, beer magazine editor
Cider Bar | Barry makes Kertelreiter cider
Laura Hadland | CAMRA historian and beer writer
Brian Alberts | US beer historian
Jon Abernathy | The Beer Site
Maureen Ogle | US Beer Historian
Lars Garshol | Norwegian Beer Historian and Kveik Hunter
James Beeson | Beeson on Beer
Carla Jean | MAINER!!!
Thandi Guilherme | Beer Ladies Podcast Co-host
Lisa Grimm | Beer Ladies Podcast Co-host
Roy of Quare Swally | Beery ramblings from Northern Ireland
Rob Talksbeer | Podcaster and Youtuber
Anthony Gladman | UK Drinks Writer
Jeff Alworth | Manna Of Beervana
Northwest Beer Guide | Fairly self explanatory… but not NW Latvia…
Evan Rail | Prague based GBH editor, freelance writer, NYT etc.
Todd Alström | 50% of the Alströms
Jacob Berg | Beer talking librarian
Anyone else? And, yes, we also check the blogs, podcasts and newsletters to stay on top of things – including more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those Mondays! Get your emailed issue of Episodes of my Pub Life by David Jesudason on many Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now much more occassional but always wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a podcast. There’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube soon celebrating a decade of vids. And remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!
*But how else to earn the entry fees that pay for the judges’ buffet?
all “Best Beer In The World” panels need at least one person whose entire knowledge of beer comes from assembling a “Craft Your Own” six-pack at Wegmans every few months. Keep the experts and enthusiasts and alcoholics-in-denial from falling back on the ‘price * ABV * hours waiting in line = quality’ equation.