The Clocks Are Changing The Clocks Are Changing Edition Of The Beery News Notes

“…Poop Damn Crap Poop Poopy Crap…”

November. Frig. I never understood why April was the cruellest month when there’s November just a few pages further on in the calendar. What’s so wrong with stirring those “dull roots with spring rain” anyway? Beats the hell out of the prospect of week after week of avoiding frost bite and roadside dead car batteries. This week we went from sunny and +16C on Saturday aft to -4C on Tuesday morning. I filled a bird feeder. I have to fill it again. Those birds are already pissed off with the level of service. And Wednesday we woke to that layer of white shit shown above. Took the photo through the window screen. I would have taken it through the curtain and maybe my bed’s blankets if I could have. I just got that raised bed planted with garlic in time. Poop crap. I even coined a phrase for not drinking this month – Nofunber.

What’s going on with beer? First, Pellicle published an excellent piece on the Double Diamond phenomenon. In the mid-1980s, Double Diamond showed up on keg in my old hometown, the old navy town of Halifax, Nova Scotia around the same time as Guinness did. It was during the beers of the world fad which got going around the same time that the first Maritime micros like the Granite at Gingers and Hanshaus were starting up. Anyway, there are still pals who never really got all that much into beer who still fondly recall the easy sweet taste of Double Diamond at the old Thirsty Duck on Spring Garden Road and how it was tied to the old country:

The name Double Diamond is said to originate from the two interlocking diamond shaped symbols that would have been used to mark cask barrels at the time. And throughout the 1950s all the way through to the 1970s, Double Diamond was one of the best selling beers in the UK. “The rise and fall of [Double Diamond’s] popularity would track the fortunes of the company,” wrote Ian Webster in his book Ind Coope & Samuel Allsopp Breweries: The History of The Hand. “Double Diamond was the leading light, the headline act, the A-list star. It isn’t an overstatement to say that the history of Double Diamond was also the history of the company.” Quite the responsibility to lay on a single beer, is it not?

So… turns we got it pushed out to us after it slumped in the UK. Typical. Read the whole thing to find out why. Excellent writing.

Also excellent is the review by Boak and Bailey of the new and also apparently excellently honest ‘zine edited by the same Rachel Hendry… Service Please!:

There’s also a strand of depressive melancholia: accounts of derailed creative careers, repetitive shifts, and the pressure to perform cosy cheeriness on loop every single day. Even when we’re not being utter dicks, we customers are a wearying lot. In one cartoon, by Ceara Colman, a barista is slowly ground down by one customer after another calling them hun, babe, love…

Trooff, that. And I really liked Alistair‘s post at Fuggles that missed last week’s deadline by a hair. He came upon a brewery in Virginia that has taken the too often ignored concept of an honest beer at an honest price to a new level and explored what the implications of oddly unpopular proposition that value pricing posed:

I am pretty sure this move it going to stir the pot in craft brewing circles in Virginia, especially given the number of breweries where they are changing $7 and upwards for a pint at their taproom… I also love the fact that Tabol don’t shy away from the fact that beer is the everyman drink rather than a niche product for the upper middle classes… [W]here a brewery’s taproom is exactly that, a place to drink a brewery’s beer, in situ, as fresh as fresh could possibly be, without the additional logistical steps that drive up the price, then cheaper than draft or packaged retail should be the norm. If this move drives down the cost of a beer, that is a good thing in my world. After all, isn’t that one of the supposed benefits of increased competition?

Desperate or clever? Hmm… hopefully there will be more on this breaking story from Alistair. Somewhat but not really that connected, Martin visited a university student union that was also a ‘Spoons which is a bit confusing to an auslander like me. I thought the cheapest way to get beer into the hands of students was to have the students sell it themselvesto themselves at their own bars. Is ‘Spoons more efficient than even that?

Speaking of value, there more this week on Russia’s nationalization grab of Carlsberg’s branch operation Baltika:

“There is no way around the fact that they have stolen our business in Russia, and we are not going to help them make that look legitimate,” said Jacob Aarup-Andersen, who took over as CEO in September. Carlsberg had eight breweries and about 8,400 employees in Russia, and took a 9.9 billion Danish crown ($1.41 billion) write-down on Baltika last year. Aarup-Andersen said that from the limited interactions with Baltika’s management and Russian authorities since July, Carlsberg had not been able to find any acceptable solution to the situation.

Err… solution? Maybe leave when the Ukraine was first invaded… in 2014… or when Georgia was invaded… in 2008? Hmm…

Things not being as they seem may also have been the theme at the National Beer Wholesalers Association if their graph shared at Craft Brewing Business is anthing to go by. I’ve edited it for you. Click here. My update makes it much clearer that the “50” level mid-graph is actually indicating zero growth over in the specific US beer market segment. Meaning any sector scoring below the middle is shrinking. Only imports are showing anything like real growth as reported. Craft is taking a beating only saved from the basement by seltzers… which aren’t even beer. Neither are the other big losers ciders, come to think of it. In fact, the story of the graph appears to be that of all beer sectors, craft sales are ditching by far the most drastically. Plenty more than just high level generational demographics making that happen. Especially in a strong US economy.

Speaking of questions, the BBC posed an interesting one this week – “would you drink genetically modified beer?”:

In the UK, GM foods can be authorised by the Food Standards Agency, if they are judged “not to present a risk to health, not to mislead consumers, [and] not to have less nutritional value than their non-GM counterpart”… US brewers using gene-edited yeast in their products is “a secret everyone [in the industry] knows about”… beer makers will rarely promote the fact due to the negative headlines GM technology has received so far. Meanwhile, brewing yeast expert Richard Preiss says that “in the US, you can really do what you want”. He is lab director at Escarpment Labs in Ontario, Canada. It provides more than 300 breweries with yeast, but does not use GM. “You can take [in the States], for example, the genome from basil, and plug it into yeast, and get to market fast with a flavoured beer.”

To be honest, I assume I consume GMOs all the time in my beer. I may grow my own herbs and greens in an all organic yard that a mow with a manual push maching and create special hidey-holes for natitve bees… but my beer? Who knows what crap is in that stuff? Not me! Do you? The question of GMOs in good beer actually strikes me as one of those “journalism / not journalism” beer topics. Much like the silent response to, say, the closing down of the American Brewing History Initiative at the Smithsonian’s National Museum of American History. Or, you know, any meaningful discussion of value when it comes to good beer. Just a few of those things that exist in the culture… but no one mentions. Eh. Var.

Converely, Jeff wrote a good piece for VinePair setting out the whole narrative arc in the rise and fall of Hazy IPA – from rare whale to gas station bulk craft – that serves as a good lesson for us all:

The fact that hazy IPAs may have lost some of their cultural power is merely a shadow of the far more significant fact that they have remained so popular for so long. Rather, as they prepare to enter decade two of life, hazies appear to have found equilibrium. Their early success was inflated by oversupply at the small-brewery level, and undersupply nationally, a dynamic that is coming into balance. Their strength remains strong in some regions but less so in others. And they no longer generate the level of excitement that forces people to wait in long lines for the privilege of buying a new release.

It’s been so long since we have had any sort of innovation in craft beer that we forget things like Hazy IPA were once sorta exciting and not just an alt hard seltzer filling the fewer remaining bulk craft shelves at US convenience stores. But these are those times we live in. These be the times. Relatedly, Stan set me a challenge this week in his weekly post on Monday:

Back to “peak of craft.” What does that mean? Is that peak sales? Peak quality? Peak choice? Peak cultural sway? And if the peak has come and gone, how does post-peak beer compare to post-industrial, postmodern, and post-Fordist beer? Can’t wait until Thursday to see if McLeod has answers at A Good Beer Blog.

That call to fess up relates to the cover of the New Yorker from 2014 right there. I mentioned that it had popped up in my FB feed and reminded me of those better days at that time. My response to Stan was that the cover was just the peak point of the cool of craft, the actual brief golden era when there was general public interest and before the wheels had started to come off. Back in 2014, craft was cool. Probably as cool as it would ever be. Now it is in what sociologists call its Sombrero Phase. Still, this all sorta ties into a few other recent posts. Jordan doing a bit of soul searching given the greater picture:

…how am I supposed to write about Craft Beer? Hell, in a situation where everyone is strapped, can you ethically ask for samples for review? Am I going to write about trends? What trends? Someone’s going to put hops or puree in one of the remaining unhopped styles?

Exactly – what trends? The trend of “nothing new” has been the new so long it’s really just the known for the bulk of newbie entrants to the beer buying experience. Jeff was also reflecting and and considers the longer timeline:

Time’s lessons can bring us a certain equanimity about what is important and what merely seems important. On example that has been rising in my mind a lot lately is this one: I don’t need to get worked up about what other people like and, in fact, I can take real pleasure in people who don’t like the things I like. This seems like a banal enough observation—like, really, who cares what beer you drink or car you drive or brand of shoes you wear?

I get it. Both time and the times do wear down upon us. And yet… and yet we still can care even if we aren’t all that cool anymore. Witness Boak and Bailey going on a hobby interest renewal holiday to Berlin and posting some very insightful writing about the observed beer culture there, one about five Pilsners and another about wegbiers – beers bought in small shops for drinking on the way as you walk from one place to another:

… there’s nothing remotely pretentious about these shops. They also sell Monster energy drinks, chocolate bars, ice cream, vapes, and bog roll. That the beers are being sold to drink on the go is underlined by the presence on the counter of a bottle opener. Hand over your cash, knock off the cap, and you’re away. And that’s exactly what people do.

That’s sorta nerdy neato. And Lars had another sort of experience in an alternate reality, too:

My destination: the cheese world championship, where I am to comment on beer/cheese combinations. (I wonder if this might really be national only, though.) So, up there I’m supposed to comment on five cheeses and three beers and how they match. Never tasted any of them before. No idea how this will work out. I guess that worked pretty well. We all of us basically had to just wing it. So you taste the combination and just say whatever comes first to mind.

And The Beer Nut himself did a great job with the keen observational, even self-deprecating wit at the Belgian Beer Challenge, another stop on the Möbius strip of generic international beer awards circuit:

…Belgians, I imagine, are better at this than me…

But… we are told some Belgians were allowed to join in. Which is nice. All of which leads to the question – is there a common aspect to this weirdness? None of it is all that cool, for sure. It’s weird. But is that so wrong? NO – be weird! For now… for us… maybe it’s all just odd enough that good beer still may be a good lens to view this life’s rich pageant or at least good for a laugh – even if it is sometimes at its own expense.

There we are. Hope you’ve enjoyed yourselves once again. Goonight Bill. Goonight Lou. Goonight May. Goonight. Ta ta. Goonight. Goonight. As per always and forever, you can check out the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections. But beware! Mr. Protz lost his Twex account and his 27,000 followers this week. Update on my emotional rankings? Now, for me Facebook remains clearly first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (77) rising up to maybe pass Mastodon (900) then the seemingly doomed trashy Twex (4,434) hovering somewhere above or around Instagram (168), with unexpectly crap Threads (41) and not at all unexpectedly bad Substack Notes (1) really dragging – and that deservedly dormant Patreon presence of mine just sitting there. Seven apps plus this my blog! That makes sense. I may be multi and legion and all that but I do have priorities and seem to be keeping them in a proper row. All in all I still am rooting for the voices on the elephantine Mastodon. And even though (even with the Halloween night snows) it is #Gardening Mastodon that really wins over there, here are a few of the folk there discussing beer, :

Anyone else? Anywhere else? Yes, you also gotta check the blogs, podcasts (barely!) and even newsletters to stay on top of things including the proud and public and certainly more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those Mondays! Here’s a new newsletter recommendation: BeerCrunchers. And get your emailed issue of Episodes of my Pub Life by David Jesudason on many Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now much more occassional but always wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a podcast… but also seems to be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube and remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!

Leave a Reply Cancel reply