Month: October 2025

Your Super (Not All That Scary) Boo-tastic (But Without Any Fake Blood Splatters) Halloween Week Beery New Notes

Frosts? Yup. Green tomatoes brought in? Check. Furnace? On. It’s that time of year. Darker beers. Browner liquors. Higher natural gas bills. I feel a bit like the unnamed gent in the painting, “A Man with a Pint” from 1932 by Fred Elwell. Layered clothes. Sitting in a lower light. Pointing at things in newspapers and telling the person across the table about it. I feel badly for the lad. He just missed out on the first wave of beer blogging by about seventy years so, given that, all he could do was sit in pubs, pointing at things in newspapers and telling the folk who were with him about it.

Before we get into the newsy news, perhaps speaking of him… and even maybe me, The Guardian shared a story this week on hangovers and aging and what’s going on:

The liver breaks down alcohol with the help of enzymes, but as we get older it produces fewer of them, meaning toxic byproducts such as acetaldehyde – the compound responsible for many hangover symptoms – linger in the body. It’s not just the liver. The body’s water content drops by about 5% after the age of 55, partly because levels of muscle, where a lot of it is stored, decrease. Less water means alcohol is more concentrated in the bloodstream, and dehydration caused by its diuretic qualities – a key culprit behind hangover headaches and grogginess – hits harder. Kidney function also declines with age, slowing the removal of waste products. “You get this buildup of waste products in the body that have a longer circulating time to exert their effects…”

Tell me about it! Scary. Getting back to with the ghosts and ghouls theme, The Beer Nut has put on his STASH KILLER! costume this week and has put together an exploding can special post:

I don’t know why I even had these. It certainly wasn’t with the intention of seeing if they improved with age: the styles involved aren’t really built for that. This summer’s warm weather resulted in some warped cans, and I lost a few which ruptured, so I took that as a signal to try these out before they explode completely… For the most part, these were better than I expected. While of course I don’t recommend that anyone age pale ales or hoppy lagers in the hope of improving them, not least because of the risk of explosion, it seems it takes a lot to properly ruin a beer once it’s in its aluminium jacket.

BREAKING PERRY NEWS!!! A solid rebuttal from Barry Masterson this week in Cider Review on a statement by cidermakers Westons declaring that perry is dead!! and using the term “pear cider” instead:

One would think it is incumbent upon established (and let’s admit, pretty large) producers like Westons to protect and promote the uniqueness of perry, not wash it away for the sake of a quick sales boost. The move is especially troubling coming from a company that touts its family history and traditional production methods. You cannot claim authenticity while simultaneously erasing the very tradition that underpins your reputation. Rather than declare perry “dead,” Westons should lead the way in educating new drinkers about its heritage and distinctiveness. Younger consumers are curious, discerning, and increasingly interested in authenticity and provenance.

Quite right. We can’t even get perry in Ontario – but I wouldn’t be buying anything called “pear cider” if it was for sale here. Strikes me, like “Canadian Sherry” or “California Burgundy”, as a sign… and a sign that says “beware!“* By the way, James Beeson wrote the story in The Grocer about Weston’s decision to change the name and dumbdown the drink – and is now getting grief from a key trade association which seems to be a bit confused about the difference between publishing a story and being the topic of a story:

In response to the article “Perry is ‘dead’ declares cidermaker Westons” published by The Grocer on the 21st October 2025, the Three Counties Cider and Perry Association (TCCPA) launch their Perry is Alive campaign. Westons’ justification for their removal of perry from their labelling is to increase their sales figures. The TCCPA believe this dismissal and removal of language to be damaging and a danger to the relationship drinkers have with the rich history and heritage of perry, pears and the land they come from.

And it’s all about the orchards this week as Pellicle‘s feature is a portrait of Virginia’s Diane Flynt of Foggy Ridge Orchards penned by my fellow Tartan Army follower, Alistair Reece:**

Sitting on the patio overlooking the lush verdant slopes of the orchards, the creek—from which mist rises in the morning, the inspiration for the cidery’s name—in the distance, Diane and I talk about apples, farming, and the making of cider. “It’s not just apple cider varieties—that’s one thing—it’s apples grown for cider,” she tells me. “When I bought Goldrush, I paid in advance for my apples and said ‘I will buy every apple on that tree, but I do not want you to pick them until they are falling off the tree.’ That’s growing apples for cider—they have to be dead ripe on the tree.”

That right there is a nice nugget of knowledge. And, speaking of the sensible, there was a measurably more reasonable response*** to that NYT item was this by Tom Dietrich in Craft Brewing Business on the four steps to “save” craft including one approach to improving the branding:

A big reason “wacky” beer names exist is because the beer trademark landscape is more crazy and crowded than a New Found Glory mosh pit (millennial reference alert!). If you’re applying to register a beer mark, your mark can’t be the same as or similar to any other mark for (a) beers and breweries, (b) wine and wineries, (c) any other spirits or alcoholic beverages or mixers, and (d) bar and restaurant services… In a crowded industry where creative names are increasingly hard to come by, understanding how to lawfully identify, clear, and acquire abandoned trademarks can be a competitive edge. 

Another sensible nugget of knowledge. And, continuing the theme, while the periodic column from Pete Brown in The Times can be a bit structured given its tight bit of space some weeks, this time his theme of twelve great London pubs with £5 pints provided for a bit more leeway for neatly balanced comment:

This reinvention of the happy hour is surprisingly widespread. Every pub in the Brewhouse & Kitchen chain has its own on-site brewery. The two currently open in London, at Hoxton and Highbury Corner, fill up in the evenings, when pints cost £6-8. But to get people in during the day, the pubs sell their own cask ales — usually a best bitter and a session IPA — for £3.50 before 6pm…  “We have to recognise what session drinkers can afford.” Most pubs aren’t trying to rip you off. They know that cheaper pints mean more customers. It’s far easier to find the £5-ish pint in north, east, and southeast London than in the west… But if you explore, especially via Overground rather than Tube, you’ll find pints in London at prices that make even a Yorkshireman happy.

Good advice. See also Ruvani at Beer Professor and her sensible recommendations for everyday beers. Exercise your right to choose when to drink. And what! Or where!! Like Martin who enjoyed himself at the posh confines of Ye Olde Bell in Nottinghamshire: “You need to walk past several interception points where you feel you might be asked “Can I HELP you Sir…” Or like Katie who was in Koblenz, studying the scenery:

I stare into the shiny window of a cigar cellar for quite a while before turning down a side street to find Spritz Atelier, a brand new bar specialising in fancy cocktails. I order one made with a local quince liquor called Kowelenzer Schängelche and watch from the window as a man finishes his workday with a take-out spritz of his own. He sips from the straw as he pushes his bike down the cobbled street, before disappearing out of sight.

You don’t even have to be there to choose whether you would want to be there. Consider Boak and Bailey‘s thoughts on the Prospect of Whitby as genius loci:

A few weeks ago, Ray visited The Prospect of Whitby with friends and had the usual experience of too many tourists crammed sharing a generally uninspiring chain pub atmosphere. Even in that context, though, there’s something magical about drinking a pint of Old Peculier while looking out over the water while the novelty noose set up for the amusement of visitors swings in your peripheral vision. It gets better again when you detour up the side of the pub, pass through a gate, down some hazardous steps, and onto the beach at low tide. There, the full power of The Prospect really hits you. Not least because you’ve seen this view a thousand times.

Changing themes with wanton abandon, I am enjoying this year’s continuing strained arguments about youth today. Like this in The Morning Adverstiser, taking the “drinking differently” approach:

While younger consumers remain less likely to drink than older age groups Lumina’s data shows more 18- to 24- year olds now describe themselves as drinking ‘often’ or ‘sometimes’ and fewer arre opting out completely. The long term fall in alcohol participation has plateaued.

The article goes on to then describe how younger people are, you know, still less drinking of alcohol. Don’t get me wrong. It’s obvious that turning social settings like pubs and tavs into something other than boozers is healthier and economically beneficial. I am all for skittles. But drinking low to no alcohol beers is not maintaining “alcohol participation.“**** It’s reducing it while maintaining social participation which, as I say, is really good. Anyone who actually believe the clinky-clinky is a fundamental social bond or, you know, builds community as the wise said in 2014 is fantasizing.

Which reminds me of something else. Over on FB, a memory from twelve whole years popped up in my feed this week and it gave me some perspective on that whole “the young folk ain’t drinking craft no more” story. Look at the brown graph in the lower left. It was created with data from the British food and marketing trade associations. In 2013 I was irritated by the incompetent bar lengths in the graph. In 2025, I am more interested in the percentages.  Keeping in mind these are UK figures, they indicated that two-thirds of craft beer drinkers at the time were over 35. Those people are all over 47 now.  Only just over 5% of people who were 21 to 25 at the time admitted to drinking craft beer. So when was this time when “the young folk drinking craft“?***** (This diagram from 2014 might suggest the same was not the case in the New York of the very next year. Maybe.)****** But whatever it was then, Stan is wondering if a key aspect of what made craft interesting back then has disappeared:

Will Curtin said the brewing landscape has changed significantly over the years, and believes that the traditional “garage brewery” model may be waning. “I think sort of the age of a garage brewery is sort of, if not gone, going,” he said.

I wonder if the cause of the going is not so much the loss as the lack of a compelling replacement. Whatever happened to the shock of the new? Well, unless you are in Spain next year, when drivers may get a shock:

Tourists, be warned:  Spain is proposing stricter drink-driving laws, and they could be enforced by the end of the year. The country’s Dirección General de Tráfico (DGT) wants to introduce new alcohol rules for all drivers — including those on bicycles and e-scooters — by the end of the year. The aim is for a universal alcohol limit of 0.2g per litre in the blood or 0.1mg per litre in breath. That would mean almost zero alcohol consumption before getting behind the wheel. Even a small glass of wine or beer could put you over the threshold.

That’d be one-quarter of the limit we face here in Canada. Be prepared. You can practice the pronunciation of these handy phrases for your next trip to Spain: “Propietario! ¿Duermo en tu cobertizo? Hmm ¿Tal vez debajo de tu árbol?”

One last thing before we go. There was a call for papers from the people of Beeronomics:

The 2026 Beeronomics Conference will take place at ESSCA School of Management, Bordeaux, France, 24-27 June. Main panels and sessions will be held at the ESSCA Bordeaux Campus. The Conference Organising Committee, led by Gabriel Weber and Maik Huettinger, welcomes all high-quality research on the economics of beer and brewing. With a strong interest in interdisciplinary research, we are looking for submissions covering topics including…*******

Check it out, people. And with that, we are done. Adios and farewell to October! Next week the World Series will be over, Halloween will be in the past and I probably will have ripped up and rammed all the tomato plants in the compost bin. In the meantime, please also check out, Boak and Bailey on this and every Saturday and then sign up for their entertaining footnotes, too. Look out for Stan when he feels the urge now that he’s retired from Monday slot… maybe … maybe not. Then listen to a few of Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on certain Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, as noted, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful self-governing totes autonomous website featuring The Gulp, too.  Ben’s Beer and Badword has returned from his break since April so you can embrace the sweary Mary! There is reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer and All About Beer is still offering a range of podcasts – and there’s also Mike Seay’s The Perfect Pour. Plus follow the venerable Full Pint podcast! And there’s the Craft Beer Channel on Youtube. Check out the archives of the Beer Ladies Podcast. That’s quite good and after a break they may well be are back every month!

*See: Perth Pink.
**Note: not aka Alice DuRiz!
***Just for example, see same publication in 2023 making the pretty much the same point but in 2025: “HOW DARE THEY!!!“
****Customer: “I’d like to participate in some alcohol please” Bartender: “I shall be delighted to perloin you said chemical…” (Mutual winkies) CURTAIN!!!
*****By the way, New Buffalo seems to have stopped brewing a year after they published the diagram before getting caught into a legal dispute.
******You know, sometimes a parenthetical sentence is a good as a footnote. No, it really is.
*******… topics including (i) trends and driving forces in local and global beer production, consumption, and distribution; (ii) management, marketing, market structure and industrial dynamics, individual beer choice, health and well-being; (iii) policy and regulations related to the beer brewing industry; (iv) impact of beer on society and culture (v) environmental issues affecting beer and brewing and (vi) other stuff like food industry and alternatives to beer. You could write something about one of those. Birdeaux is nice in June. Why not? Give it a go.

This Week’s Fantastically Even Dramatically Encouraging Beery News Notes For W3Oct25

Usually I have something to share at the outset. Something cheery. But as the garden is on its last legs, as the month slips toward Halloween and then we deal with the changing of the clocks, it seems that any pretense that the year isn’t beginning the final act is fading fast. But… but… before all that, there is one more bit of baseball. One of the most exciting ALCS runs ever now turns into the World Series between a startlingly strong Blue Jays against the defending Dodgers led by the semi-deity known as Mr. Ohtani.  Look at him!  He’s the perfect player. Kyusung Gong of the AP took it and it sums up Ohtani neatly. He barely looks like he’s putting in any effort. His batting is the same. Yet… the Jays look good. So, even though neither of the two are my team, I will be feet up this Friday evening for game one. If you have never watched baseball you may want to watch this. One more thing. The Jays celebrate with US beer brewed under license in Canada. Lordy:

The Toronto Blue Jays are sponsored by Labatt Brewing Company, the Canadian-headquartered brewery that represents big-name booze brands like Corona, Stella Artois, Palm Bay and, yes, Budweiser. That’s why, upon the win, you could see an icy barrel stocked to the brim with bottles and cans of Budweiser within an arm’s reach of every Blue Jays player at any given time.

As I say, not my team. Next, some beery news from the world of British fitba. First up, we have Jessica Mason’s report on the new brewery being build at second tier Wrexham, Wales care of those struggling team owners Reynolds and McElhenney:

Since the duo bought Wrexham AFC five years ago, the club has risen up the ranks from the non-league to England’s second tier. Added to this, the brand has also found fame via a Disney+ documentary Welcome to Wrexham, which followed the club’s story and focused global attention on the area, also boosting tourist numbers. Then, last year, Reynolds and McElhenney acquired a majority stake in local brewery Wrexham Lager…. now there are plans afoot for other drinks brands, including Wrexham Lager to have a boosted presence with the proximity of the new brewery being developed nearby. The application reads: ‘The Wrexham Lager proposals, consisting a brewery and associated taproom and museum, will utilise existing buildings on the site.’

But then we read of the news out of England’s seventh tier as reported by Phil Hay of the newsletter, The Athletic FC:

The club were Bracknell Town, based 35 miles to the west of London. Their video drew attention because in it, their coach — the recently-appointed Matt Saunders — hammered a number of his senior players, criticising their conditioning, their attitude and their tendency towards alcohol. “I’m not going to let this football club be dragged down by people that can’t run, can’t look after their body, want to go and drink after games,” he said. “It ain’t happening.” Bracknell are having a time of it. They’re bottom of the Southern League Premier South with six points from 11 matches, and Saunders’ arrival hasn’t picked them up. 

Difference? Maybe five tiers? Boak and Bailey have also made a call via an alert on Patreon, asking for a boost to the next level:*

It’s been a while since we tackled a big question like where did lager louts come from, what’s the deal with nitrokeg beers or when did video games in pubs become a thing? We’ve got an idea to write something about The Prospect of Whitby but beyond that, what are some other questions we might tackle? We like to add the sum of collective knowledge – to pull facts together into one place where they can be found. Suggestions welcome.

In a time when some other voices have gone a bit silent or seem a little discouraged, this reminder of the need to add to the sum of collective knowledge is encouraging. Solidarity friends! Send then your ideas or even scribble your own somewhere and let us know. Similarly, The Pellicle feature this week is by Lily Waite-Marsden, a portrait of Macintosh Ales of London which, at the outset, does not offer an initial encouraging prospect:

There’s a small yard a moment away from Stoke Newington Church Street in North East London. At its entrance an entirely perfunctory and heavily battered railing protects the square of overgrown cobbles from the pavement beyond. On the first floor of the old stable buildings on three sides, four green doors lead to nothing but a 10-foot drop; the yard is hemmed with various shades of green paint—faded and flaking patchwork grass, darker, glossier army-surplus vehicle paint. But for a hand-painted sign and a number of planters giving the game away, passing on a quiet morning or late at night it might look a little tired, unloved.

But then… it was encouraging. And, turning to brewing history, Andreas Krennmair wrote about a favourite topic of mine, Schenkbier. Except when I looked at the stuff it was from the perspective of what was brewed by German speaking immigrants to the USA. Schenk was referenced regularly descriptions of the brewing trade in the third quarter of the 1800s and was described as one of three species of German beer which had crossed the ocean: lager, bock and schenk.  Andreas found some information from a few decadeds earlier that helped him unpack what was in the glass:

What’s surprising is how different the beers were in terms of original gravity and attenuation. OGs between 11 and 12.6 °P are absolutely solid, and while some of these beers didn’t have nearly as much alcohol as modern lager beers, they’d still be alright to drink, although probably on sweeter side for modern tastes. Especially the beer from Heller stands out, with a respectable 11.5 °P but only 2.9% ABV and a very high residual extract. Doing the calculation, the real attenuation was less than 40%, so this beer must have been a sweet mess. Compare this with modern lager beer, with real attenuation around 65%.

Perhaps syrupy low kick gak is the next big thing. It could be already. There is going to be a next big thing, right? Maybe not. North America’s oldest brewer, Molson, is laying off staff. And not just any staff – the white collar staff of MCBC:

Beer maker Molson Coors Beverage Company said on Monday it would cut about 400 jobs, or nine per cent of its salaried workforce in the Americas by year end as part of a corporate restructuring plan. The company’s Americas workforce consists of employees in the U.S., Canada and certain countries in Latin America. A spokesperson for the company told CBC News in an email that the restructuring “only applies to salaried non-union employees across the Americas.” The company is not providing a breakdown by country or province at this stage, and no offices or breweries will shut down as part of the restructuring, the spokesperson added.

It’s always the suits who suffer. The trends in beer are not comforting. Last week’s noting that craft might need saving** not only got some chatter going but I played Mr Smil and dipped my toe into the math that we are living with seeking to compare those apples to apples:

Interesting to note that 2024, Athletic NA beer alone was 400,000 bbl. Is NA beer a comparable to other booze? Is it booze? We should probably compare alcohol sector to alcohol sector. Take just that one brewery’s production out, the drop is more like 14%…  Worse news if we believe Beer Marketers Insights (Oct 1): “Craft beer trends (ex non-alc) steepened over the summer to volume -8.4% and $$ -6.4%; several pts below total beer volume -5.6% and $$ down 5.1% for 18 wks thru Sep 20 vs yr ago.” So 2019-24 at -14% (non-NA) could be down -20% for 2019-25.

Or more *** The Guardian wrote about another aspect of the retraction from alcohol – the loss of a cornerstone element of overall profitability for restaurants:

The industry standard markup on alcohol in a high-end restaurant is anywhere from 150% upwards, making it one of, perhaps the only, high-margin products on the menu. As people drink less, it could leave restaurants in a precarious position. For every restaurateur willing to go on the record to discuss the shifting tide, there were an equal number who refused to be interviewed for this story. Some because they say they’ve witnessed no change in customer behaviour, and others because the subject matter is at odds with promoting a hospitality business. While it doesn’t necessarily do wonders for the bottom line, diners drinking less at the table does create a more harmonious environment for restaurant workers. Fewer drunk bodies means less risk overall.

Me, I usually just have water but still try to tip like I’ve had a bit of booze. Where will this all lead?  What can be relied upon to get the attention of the public. Innovation? The Beer Nut himself spent last weekend in Warsaw and spotted one of the more innovative cultural expressions of beer culture – a sausage randall as illustrated in thumbnail format… in consideration of some of your delicate constitutions. Much consternation was found in the comments which followed his Bluesky post – but I really can’t see the difference between a lager washed through sausages and sausages washed down with lager. Much depending of course on the quality of the sausage.

Speaking of quality, Matty C. has written about the return of Boddingtons for CAMRA’s What’s Brewing and has placed it in the moment:

Being honest for a second, this beer is not reinventing the wheel – there are far more interesting and flavourful pints available, even from JW Lees itself. But I consider the resurgence of Boddingtons is about more than flavour. Reports are already coming in from Manchester venues that are not able to keep up with demand, turning away disappointed drinkers who want to be seen with a pint of it in hand. This is significant, because those who are drinking it are young, fashionable, and about as far away from the cask beer stereotype as you can possibly get. This can only be considered a positive. For many drinkers, especially younger ones, a row of handpulls featuring a range of products they’ve never heard of can be incredibly intimidating. In Boddingtons, a brand has been revived that people can easily trust.

Heritage as maybe heritage? Maybe. Speaking of maybe, there is always the potential for maybe not – as one liquor dome in Northern Ireland found out recently:

Planners order the business to remove shipping containers used as a bar and storage, as well as a takeaway food cabin with a serving hatch on a Skipper Street – a side road that runs past the beer garden. Also to go are steel boundaries with wood covering that include an access gate and windows, an enclosed walkway entrance, a “tent structure”, boundary fencing in excess of two metres in height not adjacent to a road, and storage areas for bins and beer kegs. City planners say they’ve reached their verdict as “it appears there has been a breach of planning control” on the site.

Finally and probably relatedly, here is an interesting snippet of an unlocked article from the Financial Times written by Charles Spencer (Princess Di’s brother) on the question of authenticity which includes this:

When, in 1992, I inherited Althorp, my family’s ancestral home, I felt a responsibility to return it to how it had been for much of its 500-year history. For, over the previous decade and a half, the interior had been lavishly redecorated by my stepmother, Raine, whose taste and palette were inherited from her flamboyant mother, romantic novelist Barbara Cartland… I turned to John Cornforth, perhaps the leading British architectural historian of the time, to help me return things to how they should be. We toured Althorp’s principal rooms, assessing them for Raine damage. Cornforth’s kind reassurances dwindled as we went. Finally, on entering the South Drawing Room — a cacophony of clashing pinks (on the walls, on the floor, in the curtains) — Cornforth rocked back in his tightly drawn lace-ups. “Goodness,” he mused. “I really can’t help you here .  As he departed Althorp that afternoon, he lobbed me a catch-all mantra that he hoped might help: “Good taste is authenticity — and authenticity is good taste.”

The point is excellently made. But what does this have to do with beer? Only on the idea of how his hunt for authenticity based on that saying became for Spencer a no-doubt very expensive exercise in conformity. Realizing that, he argues for a balance between respect for what has come before with a realization that you need to live in the present, too. Can we compare the return of Boddingtons or the sweet mess that was historic schenk or that sausage randall with the clashing pinks of a devotee Barbara Cartland’s fashion sense?  Obviously even the “don’t yuk their yum” level of junior beer expert might balk at the more garish, the most lurid of these pleasures. But where to draw the line?

While we consider that over the week ahead, please also check out, Boak and Bailey on this and every Saturday and then sign up for their entertaining footnotes, too. Look out for Stan when he feels the urge now that he’s retired from Monday slot… maybe … maybe not. Then listen to a few of that now newly refreshed Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on certain Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, as noted, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful self-governing totes autonomous website featuring The Gulp, too.  Ben’s Beer and Badword has been on hiatus since April but the archives are out there with the all the sweary Mary! There is new reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer and All About Beer is still offering a range of podcasts – and there’s also Mike Seay’s The Perfect Pour. Plus follow the venerable Full Pint podcast! And there’s the Craft Beer Channel on Youtube. Check out the archives of the Beer Ladies Podcast. That’s quite good and after a break they may well be are back every month!

*Formatted to fit, to protect the innocent perhaps but mainly to fit.
**Jeff updated his thoughts, by the way, but it did make me wonder why what one wants should be limited to what some producers feel they can provide. Perhaps the former suits of Molson now share that feeling.
***A bear of beer! 

The Beery News Notes For That Post Canadian Thanksgiving Emotional Letdown

Actually, it’s been a good week this week. Forget that headline. While not at the level of “I’m a traffic cop in Spain under Franco and it’s Christmas so give me gifts of booze” good (as illustrated to the right) it’s been good.  Week off for yard work. And Monday’s Thanksgiving turkey came out of the oven in fine shape. We even had a last minute guest which meant we had to be on best behaviour and, get this, I couldn’t even each over the table for seconds of stuffing bare handed. Sheesh. And my vote for the Cardinal* even tied my preferred runner up the Crow** so that worked out well. Annnnd it was heartening to see the fans of the Blue Jays not repeat past bad behaviour when the Mariners took the first two games on the road care of, in part, a great Canadian.

Where to begin? The past! Last Thursday after that week’s edition went to… well, after I clicked on “post”, Liam shared an interesting piece on the joys of finding an excellent set of observations from the past:

While trawling through newspaper mentions for old pubs for yet another historical project, I came across a smattering of repeats in numerous papers in 1908 of a piece of pubcentric prose under the title, ‘The Delights of an Old Alehouse.’ It really gripped me as I read it and brought out some of the emotions mentioned above, but it wasn’t in any way familiar to me which seemed odd, as it was extremely well written and clearly done by someone with a lot of talent. Luckily, at the end of the piece the author – Charles Hugh Davies – was credited as well as the source of the original publication, which was The Pall Mall Magazine. Some sleuthing and searching finally led me to the piece, which is actually just a small part of an article titled ‘An Essaie in Prayse of Beer’ which is a much broader love letter to beer, and especially old ale, as was hinted at in the excerpt I had read. I can’t find it in any other source (apologies if it has been covered by others and I’ve just missed it.)

Good work. Sadly, the hunt for information on line has become harder as sources are removed from public access. It’ll only become harder as A.I. search narrows what you need to know. Which really was the underlying point about brewing history that Pope Leo was trying to make the other day.

And Gary has been digging into the old records this week, too, focusing most recently on Old Vienna beer – both Ontarian and Ohioan – and some almost eerie machinations on the part of my personal hero E.P Taylor:

Since Ohio was ground zero to market Red Cap Ale and Carling Black Label beer made in Clevelend, it makes sense that Canadian Breweries wanted to add Old Vienna to the American portfolio, at least initially as an export. If Canadian Breweries bought the rights to Koch’s Old Vienna from the receiver, a potential obsacle to such marking would be removed. Presumably O’Keefe Old Vienna did reach Ohio, as it did other states in the north. in the 1950s…

While E.P. clearly had a thing for Ohio, there are still questions questions questions and he’s on the hunt. Fortunately there are also answers at least etymologically speaking! On “steaming“…

The word ‘steaming’ for being drunk stems from when people in Scotland used to circumvent Sunday licensing laws by taking to the water. Public houses were closed, but steamships weren’t. To be ‘steaming drunk’ made its way into public parlance.

Also on another aspect of the question of “what is history,” Chalonda White of Afro.Beer.Chick posted about the meaning of National Black Brewers Day and how it is still not properly appreciated:

National Black Brewers Day isn’t just about history. It’s about continuity. It’s about connecting ancient African fermentation to modern Black ownership. It’s about giving credit where it’s long overdue. When I pour a pint on this day, I’m not just thinking about the beer. I’m thinking about the people. I think about the enslaved brewers whose hands shaped the recipes. I think about Theodore Mack Sr., who bet on himself when no one else would. I think about Celeste Beatty of Harlem Brewing Company, who became the first Black woman to own a craft brewery in the U.S. and did it with unapologetic Harlem pride. She turned her love for the culture into liquid storytelling.

In another context of the search for authenticity, Ron shared his experience of attending the Norsk Kornølfestival in Ålesund, Norway over a series of posts including breakfast photos as well as observations on framhouse brewing:

The house is a log cabin with one of those turfed roofs which are pretty common around here. Next to it is a roofed fire pit, where a cauldron of water and juniper twigs are bubbling away over a wood fire. They never brew with pure water. It’s always juniper infused. The farmer, his brother and a mate are doing the brewing. Occasionally, giving the water a stir with a long wooden stick. Mashing takes place in a stainless-steel tub. Though they have some wooden tubs to show us how they used to do things. Water is transferred in buckets to the mash tub. To which the malt is later added. No measurements, either of the temperature of the water or the weight of malt, are made. It’s all very casual. Done by eye and experience. While the mash is standing, we go off for lunch. Which is more potatoes and cold cuts. It fills a hole.

As a bonus, there was also some sensible maritial fest-going advice from Ron like when he made: “…some cheese and salami sandwiches to eat at the festival. I saw the price of the food they’re selling there. I’d never be able to look Dolores in the eye again if I paid that much for nosh.” As always, I am with Dolores in these matters. Less realistic is the news out of the GABF last week… if BMI is to be believed:

At Boston Beer’s annual GABF brunch Oct 10, it felt like a throwback to the heady days of early craft, an optimism that might’ve seemed defiant if it hadn’t had receipts from the night before. BA prexy Bart Watson opened the event by noting that despite the “gloom and doom” in craft, Thurs night’s crowd had produced a “lively festival” with “not a phone in sight.” Bart said “that’s the spirit we need to find – people connecting over great beer.” Boston Beer prexy Jim Koch echoed Bart, saying GABF’s opening “was an illustration of the creativity and vibrancy of the craft beer movement and our ability to evolve, change, add more layers to what we do.” 

You will remember Boston Beer, the firm that one is advised now makes 30% of its revenue from beer making. Clearly not part of the post-passion universe. More connected to the reality-based reality is Mike Seay who visited an old friend – a brew pub:

In this era of Craft Beer, with more places closing than opening, my area got a nice boost with the return of a local brewpub chain that is tied to the original microbrew wave in the 90s. That place is Sequoia Brewing in Fresno. It closed for a while, lost owners, and felt like it would not return. But it did return, with new owners. Thankfully. Brewpubs fill a gap for most of us beer geeks. The gap of having kids. Or a partner that isn’t into going to taprooms. With a brewpub, both can be happy. Food for the ones not really into beer, and craft-style beer for us beer geeks. Usually, brewpub beer rises up to a respectable level of beer, but not a “I want to buy this in a store” level. That there is the rub for us.

And (also) out and about but farther afield was Retired Martyn as well as Mrs RM who’ve (also) been looking for happiness care of a beer and a bite in Romania and found it at the Grand Café Van Gogh:

We’re in a modern apartment near the University, Romana a mix of youth and decay… Appropriately, the city is full of umbrellas, in Umbrella Street and the Grand Café Van Gogh which is one of Mrs RM’s ticks. Obviously those paintings aren’t all original Van Goghs, that would be silly, but they are high quality prints and this is the classiest place in Old Town by a distance. Big brewery beer, CAMRA would be appalled, but a black lager is matched expertly with…. Papanasi, your Romanian mix of doughnuts, cream and fruit.

I hope the service was up to scratch. I’ve done service – missed putting in the order, dropped the beer, invented “diming” to maximize the tips, took shit from the kitchen staff – but I never had to work it like a waitress. For Pellicle, Rachel Hendry discussed the role in pop culture and her own life:

What is it that you want from your waitress? Efficiency, charm, a smile, care, attention to detail, an attractive physique, a winning personality, a sense of humour, wisdom, empathy, experience—the list goes on! All of that flair! No wonder she’s so popular! But how much of a person are you really entitled to? The Waitress moves among her audience members, weaving her way past tables and into their lives. She works within her community—there’s that animation, there’s that exposure—performing for them as is the requirement of her work. How much should The Waitress give and how much should she restrain? How much are you paying for?

Excellent stuff. And from India, we learned there was much surprise on what people found out their drinks tab was paying for:

A liquor bill of a restaurant in Rajasthan has been going viral on social media. But why? Well, it levies cow cess among other taxes, including CGST and SGST. The tax, which was introduced in 2018 to support cows and cow shelters in Rajasthan, has triggered a debate online.  One user said, “As much as I want the welfare of cows (or all animals for the matter), I don’t understand the concept of cow cess.” Another said, “The irony is the Jaipur-Jodhpur highway, which is littered with cattle loitering on the road, making it extremely dangerous for commuters. Rajasthan govt is barely doing anything for the rehabilitation of cattle/cows.”

Sticking with news from India, there is a shortage of aluminum cans for the domestic brewing market that strict regulations are making worse, according to Jessica Mason:

Domestically, aluminium can suppliers such as Ball Beverage Packaging India and Can-Pack India, have revealed that they have already reached maximum capacity at their sites and will not be able to increase supplies for at least 6-12 months unless production lines are added or expanded in some way… At present, due to the QCO, the beer industry cannot import cans from foreign vendors as BIS certification can take many months to process. To avoid a shortage in beer supply, local reports have outlined that the BAI has lobbied the government for a “short-term regulatory relaxation” of its QCOs to ensure uninterrupted supplies from other countries.

Interesting then that Canada is courting India as a market for the supply of our metals. We make a lot of aluminum that could suppliment local production. If, you know, Mr. Trump lets us…

And then… there was much response to that nice light piece in the NYT by Mark Robichaux originally titled “Opinion – How to Save the Craft Beer Industry“*** on what US craft beer can do to save itself. Some sensible… (…maybe…) Others not so much**** or worse. Me, I wonder if  it can be saved as the taint of “your uncle’s drink” is now so well upon it. Not to mention the whole general slump of interest in booze thing.***** But what I liked most in the piece is how it makes an attempt too rarely seen with the general topic – an attempt to set out a reasonable argument. Four arguments in fact… of varing decrees of validity. The best one is the third of the four:

Craft beers also need smarter labels. The industry built its identity on personality, with quirky mascots, puns and inside jokes as logos. It was fun — until it became clutter and noise. My beer aisle now looks like a vertical Comic Con merch table. Today’s overwhelmed consumer doesn’t have time to decode a beer called Sour Me Unicorn Farts (a glittered sour from DuClaw), Purple Monkey Dishwasher (a chocolate peanut butter porter from Evil Genius), or Hopportunity Knocks (a perfumed, piney I.P.A. from Caldera Brewing Company). They want to know: What does it taste like? Will I like it? Design matters, yes, but clarity matters more. Make labels that tell drinkers what’s inside, not just what’s funny at 2 a.m. in the brew house.

Certainly a point we’ve heard, agreed with or disagreed with****** over the last few years. Consumers (not nerds, not trade staff, not beer writers) are not aided by in joke branding design. AKA the exploding bubble gum machine effect. But he misses the mark for me on issue #1 on the IPA problem, complaining that “…most taste like pine resin…” and not that anything that tastes like anything can be called an IPA now and that it loops into issue #3 above. Issue #2 is an observation on strong beer that is both true and also a bit dated by, you know, fifteen years. While it’s sorta true there’s plenty of beers being made which are not like that so, you know, buy those. Issue #4 is just a sensible observation that good beers should come in smaller cans… but plenty do.  One take away for me is this: if a reasonable writer and a reasonable publication like this is suffering from as serious a misunderstanding of the whole topic as a number of beer writers allege… have the last twenty years of public writing about good beer been an utter and too insular failure?

That’s it for now. Not as long as last week but that was nuts. While you beg for more more more, please also check out the below mentioned Boak and Bailey every Saturday and sign up for their entertaining footnotes, too. Look out for Stan when he feels the urge now that he’s retired from Monday slot… maybe … maybe not. Then listen to a few of that now newly refreshed Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on certain Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, as noted, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful self-governing totes autonomous website featuring The Gulp, too.  Ben’s Beer and Badword has been on hiatus since April but the archives are out there with the all the sweary Mary! There is new reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer and All About Beer is still offering a range of podcasts – and there’s also Mike Seay’s The Perfect Pour. Plus follow the venerable Full Pint podcast! And there’s the Craft Beer Channel on Youtube. Check out the archives of the Beer Ladies Podcast. That’s quite good and after a break they may well be are back every month!

*The bird so nice they named it twice, cardinalis cardinalis!
**HARBINGER OF DEATH!!!!
***But then on Tuesday the title was altered to the less serious “Wacky Labels and Silly Names Are Killing Craft Beer” after an intense intimidation campaign by about 13 craft beer nerds that would have left even a Trump bootlicker impressed. Please don’t tell them about SNL’s non-non-alcoholic beer ad. Don’t make fun of poh widdle cwaft.
****Leaving out words like ““… as many have…” which undermine your point is not a strong move.
*****An interesting description of the loss of interest in booze can be found at UnHerd where “Is it last orders for German beer? Disaster is brewing in Bavaria” by Ian Birrell was published this week with this odd scene from Oktoberfest: “Not that everyone is into wellness. In one tent, I come across a lively group snorting what I presume was cocaine from the top of a bald man’s shiny head. One gives me a big grin as he sniffs deeply, then wipes his nose. Two tables down, another ebullient gang of pals pass around a mirror with chunky white lines laid out on it. Minutes later, I pass yet another high-spirited gaggle tapping small piles of powder onto their clenched fists.“
******It’s good to have a good civil disagreement. Stan misses them.   I once recommended a client sign a document in addition to a contract called a “Letter of Disagreement” to clarify what was and wasn’t acceptable. They didn’t.

The Beery News Notes For The Threat Of Frost And The Yanks And Jays In What Might Just Be A Post-Passion World

Well, since we last met… yes, fine… the Red Sox lost last Thursday. But then the Yankees (who beat the Sox… my Sox) got their own butts kicked in the first two games of the next series by the Jays who took it all in game four last night which… sorta made me feel… schadenfreudig? Is that the word? I dunno. Or is it dünno? Anyway, the other word on my mind is frost. I will only know at sunrise this Thursday morning if the sheets and covers that I threw over the tomatoes and basil and beans did the job. (Update: -0.3C at 6 am!) But it is autumn. And it doesn’t matter if there is no frost for the two weeks after today if the frost came today. Most years, with luck, I can coax something or another to keep on growing right up to November. With luck.

Speaking of words, on Tuesday Jeff wrote about the doom and gloom in the beer trade, reviving some thoughts from 2013 as he did – a discussion in one way about perceptions that the choice of words convey as much as the context. The context being if one is on the way up or the way down. This week’s news notes seem to carry a bit of the weight of those sorts of perceptions so I feel like this sort of preamble is needed to remind ourselves that it’s just the point in time we find ourselves in. We need to reflect. To consider our lot. Sorta how I feel when I look at the black leaves of a tomato patch after a killing frost. When I reflect. And swear a little. So I will perhaps a bit intentionally mix the bad news with some things that are lighter and see what happens. Good thing there’s plenty to read.

First, about that cyberattack* in Japan on Asahi that I mentioned last week. It seems that it has been resolved but I hadn’t appreciated how it create quite serious issues for the broader Japanese bevvy and snacking market:

Most of the Asahi Group’s factories in Japan were brought to a standstill after the attack hit its ordering and delivering systems on Monday. Major Japanese retailers, including 7-Eleven and FamilyMart, have now warned customers to expect shortages of Asahi products… Asahi is the biggest brewer in Japan, but it also makes soft drinks and food products, as well as supplying own-brand goods to other retailers… In its latest statement, Asahi said that as a result of containment measures following the attack, ordering and shipment systems in Japan had been affected and it was also unable to receive emails from external sources.

Speaking of containment, consider Mr. Gladman on two types of entryways to basement bars and how their architecture guides the experience:

The street-steps-door type of basement bar usually has windows somewhere on its street-facing wall and so maintains a connection to the city outside (Type A Basement Bar in the Gladman Taxonomy of Bars…)  Bars like this can be hard to find even if you know about them… It’s a tiny adventure that ends with a delicious reward. These bars are often unpretentious and cosy — everyone is hunkered down together, hidden away in a prime spot, unnoticed by the schmoes passing by just a few feet above. The other, street-door-steps type of basement bar (Type B) is even more concealed at street level, often offering just a small sign above a door. Within this lurks a clipboard-wielding, radio-headset-wearing guardian, like Cerberus at the gates to a boozy underworld. Once you’re in, it’s often entirely devoid of natural light. It is its own world, womb-like and all encompassing.

Not so many people walking down these sorts of steps in Brazil – both Type A and B – which is reasonable given the news:

…the market has a new worry: the crisis caused by contamination of distilled beverages with methanol. For now, it’s not possible to determine the impact of this on the beer industry going forward. On the one hand, bars are emptier and parties have been canceled due to the negative repercussions of the contamination. On the other hand, greater consumer concern about cocktails has led to a strong shift toward beer, seen as safer.

My dive bar tourist trip to Rio is now officially cancelled. But more weclome might be a stop at The Dog and Bell in Deptford, London which is the subject of this week’s feature in Pellicle penned… or perhaps rather keyboard clicked by Will Hawkes:

This backstreet boozer in a historically unglamorous part of town has not only survived the pub cull of the past few decades, it has thrived. Indeed, few London pubs are currently more fashionable. How? Well, for all the Dog and Bell’s singularity, its story tracks the evolution of pubs in modern London from the 1970s, when they were ubiquitous, to now, our frantic, distracting era of Instagram Guinness and event culture, when a simple pint in the pub is no longer good enough reason to get off the sofa. It’s been a long journey, but at every key junction over the past 50 years this charismatic pub has taken the right turn. 

A loving portrait of a welcome local and perhaps unexpected gem. Conversely, I don’t expect to be following in the footsteps of  Jason Wilson who brought an extreme level of exactitude to the consideration of an extremely expensive beverage – coffee that costs $30,000 a kilo:

Each sip I tried—and we were served small sips because of the limited amount of this coffee—had its own personality. Each producer and variety had a different flavor profile, mouthfeel, aroma, even color. While some may regard coffee tastings like this one as snobby or ridiculous, I appreciate the intense mindfulness and attention to detail coffee fanatics have. In one sip of coffee, there are flowers, fruits, foods, and even songs. I tried each of them for myself, then read the judge descriptions from the Best of Panama auction to compare thoughts. Some may disagree, but I try to treat it as if there is no right and wrong, just opinions.

And, speaking of opinions, Boak and Bailey posted a bit of a questionaire on the status of Belgian beer culture, asking folk for their thoughts about whether the beers and pubs they encountered on a recent trip were (my words) out of date duds or treasures at risk:

There’s also something about how the beers we tried on this recent trip didn’t seem to have evolved from Belgian brewing tradition so much as they were inspired directly by American-led homebrewing culture. It’s really weird to drink a Belgian-brewed saison and think, huh, this tastes like one of those ‘farmhouse IPAs’ people were making back home in about 2012. When we think of newer Belgian breweries we do like, it’s because they’ve found a way to push the parameters while still producing beer that tastes and feels Belgian.

This generous sort of the asking of the questions is a very useful tool of one is wanting to advance one’s education. Seek the views of others to check your own assumptions. Among the responses, the particularly well-placed Eoghan provided a lot of insight from the local point of view:

I don’t disagree that Belgium has one of the richest and most diverse beer cultures in Europe, and it is a small miracle that so many idiosyncratic beer traditions managed to survive the tumultuous 20th century – more tumultuous here in Belgium than they maybe allow for. But it was their proposition that Belgian beer culture is defined by evolution not revolution that prompted my little piece of anachronistic time travel above. It is true that Belgian brewers – to borrow an idea I first stole from fellow Belgophile Joe Stange – are past masters at co-opting and finetuning wider brewing trends to make them palatable in Belgium. My contention is, however, that the history of Belgian beer is more of a Hegelian dialectic, a process of thesis-antithesis-synthesis evidenced less by evolution that by periods of stability punctuated by significant, discombobulating ruptures.

See, that is great. Fascinating – and I don’t even know what half of that up there means! Another thing I don’t know is whether a Spanish beer brewed in Britian in a British brewery owned by a Spanish brewing firm is Spanish or not:

This week Damm will make its first meaningful manufacturing foray outside Iberia when it opens a brewery in Bedford. The move represents an investment of almost €100 million (£87 million) and will create scores of jobs. The company is going to great lengths to ensure its UK-brewed beers taste the same as those made in Barcelona by sticking to the original recipe and investing in the equipment to ensure the product is identical.

Hmm… I still don’t know. But if we are sticking with the examination of not only how things became what that are but also what are these things in themselves, there is no better assessor than The Beer Nut who wrote about the recent final edition of the annual Borefts beerfest:

Two brewery stands at the 2025 Borefts Beer Festival seemed to have almost continuous queues. One of them I could understand: the New England legend Hill Farmstead. Early on day one I tried the barrel-aged coffee porter they brought, The Birth of Tragedy… This isn’t the sort of beer I associate with Hill Farmstead but it has been created with the same level of expertise. Canadian brewery Badlands was next to them and was, if anything, even more popular with the crowds. I had never heard of them so had no idea what the fuss was about. After they sold out and closed up early on the first day, I made sure to be there early on the second… [After trying two of their beers…] I was none the wiser regarding the Badlands fuss. They didn’t seem to be doing things particularly different to a thousand other microbreweries..

So, there you have both broader analysis of the cultures of beer as well as specific examination of each beer, drip by drip in the common context of the fest. All cheery and interesting exercises in digging around and thinking about beer. David Jesudason dug into another chestnut for the Wine & Spirit Education Trust, unpacking what’s called IPA but what he calls “IPA”:

The first ‘IPAs’ – note quotation marks – were sent out on East India Company boats in the 1760s and were strong, highly hopped ales due to India’s warm climate: the hops’ antimicrobial properties combined with the high alcohol level aimed to prevent spoilage. These were a cross between a bitter and a barleywine and by the time they arrived in India the hop character had vanished into the Bay of Bengal. They were said to taste more like champagne than beer. In reality, they were a world away from a modern IPA. Samuel Allsopp was the first to market them as Indian Pale Ales – and tie them to colonial decadence – after he copied Londoner George Hodgson’s recipe but crucially brewed them in Burton, where the minerals in the water further emphasized the beer’s hop character. These were bitter British ales or similar to heavily hopped autumn stock beers.

And Laura Hadland took on a task that I wish more writers who focus on beer attempt – discussing wine:

The lights were low for a chic soiree organised by Wines of Hungary at Vagabond Wines in Birmingham yesterday. Twenty five producers were showcasing their wines to an enthused audience of trade, media and more. I had an hour to work my way round the hit list that I had prepared in advance – nowhere near enough time. Especially since the winemakers and their sales teams were so enthusiastic about their wares that they all insisted on having us try every single one.

My experience of Hungarian wine started with some pretty hefty even harsh Bulls Blood out by the town’s water resevoir in high school but I now hoard sweet Tokaji which I never seem to get around to opening as fast as I find them. Of course, that means my wake might be worth the trip as my fam gives them away along with my record collection.

ATJ shared more serious thoughts on mortality in his piece “Funeral Pints” where the swirling thoughts at a time of loss were steadied with gratitude by a bracing pint among others in a pub:

The clunk of loose change as it goes into a pitcher, ‘thank you very much William’, ‘not a problem’, a stooped man with a face that reminds me of a thinner version of WC Fields.’ ‘Here he is.’ ‘He ain’t got a jacket.’ ‘What’s it to you,’ comes the reply. ‘He was dressed up as a boy scout yesterday,’ says another voice. The man with the long face who photographed his breakfast is having a talk with himself, while elsewhere pints are piling up on tables. Tattoos, chewing, chomping, swallowing, gulping, laughing, ‘listen mate’, finger pointed without malice. We’d better get to the funeral.

The drink finds a place in so many moments. And does the job. Even now at a time which we are subject to so much that feels like wave upon wave of a grim big picture, like this data* from Beer Marketers’ Insights:

Craft beer trends (ex non-alc) steepened over the summer to volume -8.4% and $$ -6.4%; several pts below total beer volume -5.6% and $$ down 5.1% for 18 wks thru Sep 20 vs yr ago. And when comparing craft’s yr-to-date sales thru Sep 20 vs the same period in 2023, the # of craft vendors (-10%), sub-brands (-13%) and SKUs (-12.5%) are all down double digits.**

From that view of the general, for the double, Jeff also wrote on a specific application in his obit* of Upright, a favourite brewery facing its end:

Craft brewing has spent a huge amount of time navel-gazing over what it means to have a clear vision. This often bled into marketing bromides, as breweries repackaged derivative products as original and creative. That development led to some of the cynicism that marks the mood today. Upright did have a clear vision, however—and Alex seemed almost immune to commercial considerations. Upright always felt more like a sixth-generation Belgian or Franconian brewery than an American craft brewery to me.

A wonderful remembrance of the soon to be no more. Summing up based on all the above, can we draw conclusions? Well we could ask ourselves (yet again*) whether the function of good beer writing to support the industry or to more broadly understand the trade and culture. By way of illustration, consider this:

“…The Guild’s board members are all driven by our shared passion for the beer industry and those who work within it. We’re proud to represent the very best of beer and cider communicators, who are such an important asset to the wider industry…”

A familiar line that’s become cliché and so nothing against the particular speaker. A prominant popular theme voiced for the best part of two decades, perhaps until somewhat recently. I mention that in the context of this article in The New York Times which is, yes, yet another obit* for US craft beer but, perhaps unusually, one that contains some interesting admissions:

This summer, 21st Amendment believed it had found a way to keep at least some of its operations going. It planned to bring in a new partner and start buying smaller craft beer brands that it would brew in San Leandro. But in late August, the lender pulled the plug on that idea. In late September, 21st Amendment closed its flagship brewpub in San Francisco. The San Leandro location is expected to shutter by the end of this month. “We were driven by our passion for craft brewing, and we got so caught up in it that we had blinders around what the reality is for craft brewing right now,” said Shaun O’Sullivan, a co-founder of 21st Amendment. “We’re a cautionary tale right now to anybody who wants to grind down and open up their own place. It’s just not a good time.”

So is / was “passion” an “important asset” or a form of those “blinders“? Whether in business or in writing. Maybe both. What ever happened to well-earned hard-bitten steely-eyed objectivity? Why did we not foresee, just as the rise casinos and later lotto tickets stripped gambling of its vice, how craft beer was infantalizing booze with kiddie friendly fruit flavours in brightly coloured cans – and even converting every tavern into potential seminar spaces.*** I blame the “don’t judge the tastes of others” line. Who writes without hoping to offer incisive opinion? You know, if the beer writers, by error or omission, participated in priming the passion pump with boosterisms during the era of irrational exhuberence… is it not reasonable to consider that the oeuvre itself aided in the downturn to some degree?****  That’s sorta summed up by that old nugget, the one about the rising tide raising all boats that we heard so much about. We also know that the tide falls. Twice a day. Every day. But most folk forgot* to mention that.*****

Doesn’t mean, however, that we can’t learn lessons from the downturn. We might even consider ourselves now “post-passion” in our relation to beer and beer writing. That would be good. Without, you know, sponsored articles or A.I. articles****** or even A.I. sponsored A.I. articles.* That would be better. Based on the above we can see people can and will doubledown and keep digging around, questioning conventions and asking the right questions about what is and what isn’t the good stuff in all this beery culture.******* I’m sure we can. Well, you all can. I just read this stuff.

That’s a lot. And there’s still the footnotes below. While you are chewing on all this, please also check out Boak and Bailey every Saturday and sign up for their entertaining footnotes, too. Look out for Stan when he feels the urge now that he’s retired from Monday slot… maybe … maybe not. Then listen to a few of that now newly refreshed Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on certain Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, as noted, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful self-governing totes autonomous website featuring The Gulp, too.  Ben’s Beer and Badword has been on hiatus since April but the archives are out there with the all the sweary Mary! There is new reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer and All About Beer is still offering a range of podcasts – and there’s also Mike Seay’s The Perfect Pour. Plus follow the venerable Full Pint podcast! And there’s the Craft Beer Channel on Youtube. Check out the archives of the Beer Ladies Podcast. That’s quite good and after a break they may well be are back every month! Such is life. Such is beer podcasting and newslettering… which, as Ray says, are blogs! And he’s right.

*YIKES!!!
**At least it’s not as bad as in Russia: “In the first half of 2025, retail beer sales in Russia fell by 16.3 percent year-on-year… Due to the increase in excise taxes (they increased by 15.4 percent at the beginning of the year), the cost increased accordingly. In 2023, the average price per liter of beer was 120 rubles, in 2024 — 129 rubles, and at the end of July 2025 it reached 151 rubles per liter — prices have increased by more than a quarter (26 percent) since 2023, Nielsen added.“
***The signs outside the craft beer bars said “Off-flavour Seminars Every Tuesday!” I thought of that when reading this passage from “The Engines and Empires of New York City Gambling”by Adam Gopnik, The New Yorker, August 4,  2025: “Gambling, too, now divides the world between those who know enough to make it boring and those who—bored—prefer not to know. They play and lose anyway. Thrilling games, like thrilling cities, thrive on enigmatic imperfections: the small market anomalies that quants scour for an edge, the tells and giveaways that reward the observant and elude the rest. Once all is understood, all is dull. Gambling may once have belonged to the Devil, but I assure you it does no longer. The arrival of organized gambling in its casino form has stripped away even the faded glamour of old miscreants like Rothstein and St. Clair. When, at last, detailed renderings of the proposed Caesars Palace emerged, they were hilariously decorous, showing not crowds of modern Harry the Horses and Nathan Detroits but elegantly dressed men and women in dignified black, playing in poker rooms that looked ready to host a seminar.“
****And to be sure we can also lay much at the door of the evangelizing homogenizing craft industry conference seminars which took a page from time share symposiums. Imperial Pilsner anyone? Everyone?
*****Did I ever mention I spent school years right into undergrad next to the Bay of Fundy? Nevermind. Perhaps now’s the time for the trade’s comms people to adopt of the “Big Yellow Taxi” message – “drink craft: you don’t know what you’ve got ’til it’s gone.” It could work. Something might.
******Can’t wait for that market sector‘s crash! It’s all relative.
*******BTW there was some great beer writing advice set out in last Saturday’s footnotes from B+B: “Prop Up The Bar is a new blog to us. It’s a proper old-fashioned blog, full of massive photos that haven’t been edited and typos. It’s made us think again that the professionalisation of blogging arguably didn’t do it any favours and has perhaps discouraged people from just having a go, like Nick C, using their blog as a diary. In that context, props are due to Martin Taylor whose blog is well written and well researched, but never feels as if it’s taking itself massively seriously. (Yes, we know, we should watch and learn.) It signals that, actually, you can just have adventures and quickly write them up.“

Your Totally Excited And Entirely Distracted Beery News Notes For Wildcard Week

Just in case, you didn’t know the baseball playoffs are brutal. Four rounds of MLB games take place between last Tuesday and end no later than November 1st. By way of comparison, hockey takes months and months and months to figure out who gets their names on the cup. So… I have been distracted and annoyed. Distracted because my Red Sox are playing October baseball for the first time in a while and annoyed by all the instant Toronto fans who think Canadians all have to root for the Jays. If the gods will it so, the Sox will get past the Yankees* and will then see off Toronto around about October 10th. If not… oh well.

Sticking with sports, over at Real Ale, Real Music the story from Chris was about a trip away to a fitba match at Southend and all the beers along the way:

We finished our beers, and set off walking to the football ground. It was about a 20 minute walk as we moved out of the city centre into the suburbs, passing modern blocks and more traditional housing as we approached the ground. We were directed around to the away end by a couple of friendly bobbies, and we got in pretty quickly, and immediately spotted one or two familiar faces. Roots Hall is very much a traditional football ground, with individual stands on each side of the ground with the one behind the goal opposite the away end having an upper level.   The club though would win no awards for their catering, the cheeseburger we sampled having the consistency of a hard rubber disc, and it was presented in a dried-out, crumbling defrosted bun.

I really like the pace of those pieces. On the other hand, the Netflix series “The House of Guinness” has received some disappointed reviews from those well placed like Liam – “ludicrous and pointless” – but perhaps none so well placed as the one provided by Ms. Molly Guinness as reported in The Times:

We hooted with laughter through the first two episodes. As Sean Rafferty, Norton specialises in lines such as “Oi’ve worked for your family for 20 years and I know that inside every one of yous there’s a woild, woild black cat.” Alas, I suspect this characteristic has been bred out of us over the generations. When a corseted lady (great-great-aunt Olivia, since you ask) says, “I can take your money, but I don’t have to take your cock,” unlike all modern Guinnesses, she is not talking about poultry.

Speaking of disputes, another week and another question of law in the world of beer, this time over the right to the word “wor” – if, you know, it is even a word and not a sound… ok, fine… it’s a word:

A dispute has erupted between two breweries over the trademark of the word Wor on beer associated with a group of football fans. Tyneside-based Wylam Brewery re-branded its Wor Flags beer to NCL Flags last week – the sales of which support the Wor Flags fan group best known for creating Newcastle United banner displays. Anarchy Brew Co, also based in Tyneside, said it registered the trademark for beer products in 2022 during its own similar partnership with Wor Flags, which ended before the start of the new season. Wylam Brewery said it was “disappointed” to be put in that position. Anarchy said it could have been avoided if the other company did its due diligence.

Conversely and more about getting it right, I enjoyed this excellent and detailed potrait of Master Sommelier Agnieszka Swiecka in The Buyer which describes the years of work it took for her to earn the designation this year:

I was fortunate to pass the blind tasting and practical parts of the MS exam at my first attempt in 2023, but the theory was my achilles heel. I have created self-limiting beliefs in my head that hindered my chances to pass. For example, I was telling myself that, to pass the exam I don’t need to have a deep knowledge of spirits and cocktails, as this is a sommelier not a bartender certification. It wouldn’t be fair to ask too many spirits questions. Or things along the lines – if last year there were questions about Chile maybe it’s better to focus on Argentina for this year’s exam? Can I skip studying about Bulgaria? It’s likely that I will get one question if any, and I need 75% to pass. You get the idea.

Skip Bulgarian wine? Come to think of it, as a teen I often thought somewhat after the fact that it might have been wise for me had I done just that.

Speaking of unpleasant drinking habits, I found this graph from the AAWE on BlueSky useful in detailing how big wine coolers were in the 1980s. It also got me thinking of where that segment of drinker preference has gone, say, since the early 1990s. People who want sweet trendy gak.  Jordan helpfull reminded us back in 2020 how Mike’s Hard Lemonade arose starting around 1996:

Michelle Shephard, writing in the Toronto Star on April 19, 1998, clutches pearls magnificently: “It looks like lemonade. It tastes like lemonade…” Shephard interviews two female Ryerson students who are quoted as saying “we went to the bar downtown and just decided it was a night to drink Mike’s. We had one then oh, this is gone. Then, oh this one’s gone so let’s get another…” and “They’re just so easy to drink you don’t even know you’re getting drunk.” One feels as though this might have backfired somewhat.

Jordan was comparing Mike’s to the White Claw boom of the early pandemic months of 2020. But haven’t the fruit flavoured craft alcopops called kettle sours also played that same role? Discussed in VinePair in 2018, I know from the archives that I had my first overly fruity IPA in 2014 and maybe the first sweetie pie kettle sour around 2016 at Folly Brewing, both in Toronto.** So were there gaps in the candy coated timeline or has there always been a form of sweet gak that lets kids say “oh this one’s gone so let’s get another” while having fun? Or put it this way… was there ever not a cheap sweet gak of choice and head cracking aches?***

Slightly related, I had never heard of the UK’s Boring Beer Index until this week which I suppose is good. But as it appears to be some sort of PR counter-insurgency I suppose that indicates something about it isn’t all that good, as perhaps clarified in the Morning Advertiser:

Some premium lager brands have seen sharp increases, such as Madri, which has seen the number of respondents claiming to be bored of it almost double since the previous report. John Smith’s topped the survey’s list of so-called boring ales while Guinness was cited as the most unexciting stout brand…

Very unpopular, that Guinness stuff. Out and about the planet, The Beer Nut was in Germany and hunted out some beers in Dusseldorf other than their famous Alt with much success except at…:

…Schumacher. This was my first time in their downtown pub, Im Goldenen Kessel. It was crowded, the service surlier and less responsive than anywhere else in town, and I got stuck at a table where there probably shouldn’t be a table. To top that off, their Alt alternative was… an Alt. Now, 1838er is 5% ABV and claims to be brewed with Cascade hops, but it’s the clear dark brown of an Alt and has the same medium-roast base. Unfortunately, it also has diacetyl in spades, and tastes more like a Danish butter cookie than anything else. This smacks up against a sharp gastric acidity, rendering it a complete mess and somewhere close to undrinkable. The brewery advises us to look out for the hint of lemon in the aroma. Nah mate; that ship has sailed. It’s just as well Schumacher’s proper Alt is pretty decent.

And Ron was on the road again, this time (again) he headed to Singapore to judge (again). His description of his arrival on the otherside of the planet leaves me a bit boggled myselg given, you know, I’d be more inclined to nap for 36 hours:

The arrival gate isn’t quite in Malaysia this time. It’s not so far to immigration and baggage retrieval. My bag comes out pretty quickly. Soon I’m speeding towards my hotel in a taxi. I’ve a couple of hours before the welcome dinner. Which I kill with some internet fiddling and duty-free whisky. It’s a pretty nice hotel with a decent-sized room. At 18:30, we take a bus to the venue. Which is a rooftop restaurant in a small hotel. With stunning views of the city. There’s just the one downside: no bogs. You have to go down to the ground floor for toileting purposes. Which is a bit inconvenient. Especially for oldies like me.

Back here at home, an interesting discussion is going on hereabouts about the retail rules. It’s on the question of whether big grocery chains in Ontario are going to be forced into participating in the return of recyclable empty beer bottles as part of their right to sell beer, cider and wine, as reported on by TVO Today:

…there are, legitimately, some small grocers who face some real hardship from being forced to choose between stocking beer and wine or accepting empties. That’s why the province’s current policy exempts stores under 4,000 square feet — if your local convenience store or small green grocer has added some beer fridges in the past year, they’re almost certainly fine. Nevertheless, maybe that number needs to be modestly increased; I’m certainly not going to vouch for the Ford government’s perfection in rule-making. Ultimately, however, the question of what to do about small stores is a distraction. The actual fight in Ontario this year is over whether big grocers will, once again, get the province to bend and relieve them of any obligation to collect empties.

And ATJ got the nod for Pellicles feature this week and provided a protrait of Proper Job, an early English clone of a hoppy US IPA. I really like this description from the brewer who makes it now:

“If you want an IPA but have never had one, this is the one to get,” Georgina Young, Roger’s successor as St. Austell head brewer, tells me when we meet at one of St Austell’s Exeter pubs, the Mill on the Exe. “It’s a great example of a punchy, hoppy IPA. To me it represents a real ‘god I really want a Proper Job lightning hop tingling on the tongue’ moment, it’s an exciting beer to drink and I think that is the draw of it.” “If I am going out for a ‘watering’ pint I will go for a Tribute,” she adds. “If something is going to excite me then it will be a Proper Job. Roger was very much into his Def Leppard, AC/DC, metal, he loved it. When you sit and drink Proper Job you can feel that. It is quite heavy metal, a bit scratchy.”

Finally, Japanese brewer Asahi has been hit with a pretty dramatic cyber attack which has led to some serious consequences:

Asahi Group Holdings has not been able to resume production at domestic factories a day after a cyberattack and cannot foresee when it can be resumed, a company spokesperson said on Tuesday… The maker of Asahi Super Dry Beer, Nikka Whisky and Mitsuya Cider last night said its group companies in Japan suspended operations, including order processing, shipping and call centre functions, due to a cyberattack-caused system outage, although no personal information leakage has been confirmed.

How odd. Who gains from that? Economic terrorism or just pesky teens messing around on the internets. Gotta keep an eye on that one. But now I need to get back to the baseball. As you root root root for whichever is your home team of choice, please also check out Boak and Bailey every Saturday and sign up for their entertaining footnotes, too. Look out for Stan when he feels the urge now that he’s retired from Monday slot… maybe … maybe not. Then listen to a few of that now newly refreshed Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on certain Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, as noted, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful self-governing totes autonomous website featuring The Gulp, too.  Ben’s Beer and Badword has been on hiatus since April but the archives are out there with the all the sweary Mary! There is new reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer and All About Beer is still offering a range of podcasts – and there’s also Mike Seay’s The Perfect Pour. Plus follow the venerable Full Pint podcast! And there’s the Craft Beer Channel on Youtube. Check out the archives of the Beer Ladies Podcast. That’s quite good and after a break they may well be are back every month! Such is life. Such is beer podcasting and newslettering… which, as Ray says, are blogs! And he’s right.

*Tuesday’s Game 1 result? Sox sorta evicerate the Yanks after seven innings of a pitcher’s duel. UPDATE: Wednesday had a similar plot but the Yanks were the beneficiaries. Great baseball.
**No comment as to the relation to the 2025 Blue Jays… perhaps…
***I am reminded of my late great parents and confirming the nickname for cheap sweet gak in the 1950s just to the west of Glasgow was “electric soup”!