Category: Japan

Beer In Japan

I saw this short but somewhat jam-packed story on beer culture in Japan today during my sweep of the entire internet¹ for new amazing tales of beer:

After-hours beer binges are a mainstay of corporate communication between salarymen, bosses and business partners. Red-faced executives, their neckties yanked open to one side, are a fixture of late night train stations. Beer girls with “backpack kegs” rush down the aisles at baseball stadiums to refill fans’ cups. And though the official drinking age is 20, nearly anyone with enough spare change can buy a cold brew at beer vending machines.

Sounds like a land gone mad but I wonder how a Japanese paper might sum up Canadian beer culture in a couple of paragraphs – how would a sports bar fill of people sucking on pitchers look, all staring at the same big screen TV? Or the imaginary line at the doors of bars beyond which beer cannot be carried? Or having to buy it only at the government store or other legally authorized monopoly.

¹ OK, I use Google News like everyone else but the effect is entirely the same as it I had swept of the entire internet for new amazing tales of beer.

Japan’s Beer-Like Substances

This is somewhat depressing news given my inclination towards quality real ale:

Kirin to enter market for ‘3rd-category beer’ this springThursday, January 13, 2005 at 07:00 JST
TOKYO — Kirin Brewery Co said Wednesday it will join three other major Japanese breweries this spring in offering a product known as “the third-category beer,” a beer-tasting alcoholic beverage that is in a lower tax bracket because of its ingredients. The beer-like beverage accounted for about 5% of sales of beer and the like in 2004, underlying a growing demand for the new beverage, said Kirin President Koichiro Aramaki. (Kyodo News)

Once can only presume that the 3rd level is below discount. Can any Asian correspondents enlighten us on this? Interesting to note that the Asia Times is reporting a concurrent decline in overall Japanese beer consumption and a move to the third way as an effort to get around taxation. Guinness, one of the great beers of the world in both an economic and quality sense, was created for the very same reason when Britain moved to the taxation of malt included in beer rather than the final alcohol content (if I am recollecting correctly…I did! See here). The result was a beer high in unmalted raw rolled barley and blackened but raw roast barley and a resulting low-carb profile. I suspect the Japanese will not come up with such a happy outcome.