I mean, let’s face it. The Winter Olympics are all well and good. And the World Cup will fill that gap in June, sure. But… baseball. Baseball: the sport that demands the best in athletes and then asks them to sit around for half the game. When they aren’t standing around in the field. It’s great, isn’t it! Though, we should also take this moment to remember one of the great Olympic moments from, what, sixteen years ago now when Canada’s gold medal winners took the opportunity to turn the hockey rink into a tavern. And on that topic, here’s a Winter Olympics fact I hadn’t heard before and one that isn’t apparently winning any medals:
The only beer available for purchase at the 2026 Olympic Games is Corona Extra, a Mexican pale lager. This is due to the Olympics only allowing one company to sell its products at the Games, and this time it was Corona who was able to secure a deal. It’s a controversy that may hit closer to home for a lot of Olympic spectators, more so than a few foul-mouthed curlers ever could. It’s fair to say that Corona may not be the most popular beer for fans in Europe, as a photo of a Czech hockey fan went viral last week for his disappointed look while holding his Corona beer.
What a great choice. For the five athletes at the games representing Mexico, I suppose.
What else is going on? Plenty to read out there on the chop-shop job coming for BrewDog but The Guardian had a good angle on the pending effect on those who each gave a bit when a lot was needed (or at least wanted with little or now strings attached) early on:
BrewDog’s army of “punk” shareholders have voiced anger and frustration after the Scottish brewer confirmed plans for a possible sale that could render their investments worthless. So-called “equity punks” who spoke to the Guardian or posted on BrewDog’s shareholder forum expressed disappointment and accused the company, which has traded on its upstart ethos, of treatment “bordering on contempt”. One said the plan showed that the small investors, who helped to kickstart BrewDog’s growth after it was founded in 2007, meant nothing to the company.
While the effect on individual EP investors can be quite significant, I mention this mainly as a pretext for posting that 2013 parody up there of the plan from one M. Lawrence at Seeing the Lizards. Speaking of just saying no, The New York Times has run a four-part series by Pete Wells on getting your consumption back to a healthier level and finished off with a back at life with alcohol as well as a look forward:
Sometimes it seemed to me that I had a richer, more rewarding relationship with alcohol than I did with all but a handful of humans. It was an inexhaustible field of study, an incandescent companion during great meals, a reliable consolation on dull ones. And it brought me close to my real friends, at least some of them, some of the time. Over time, though, the rewards had become more equivocal and harder to justify. It wasn’t just the weight I gained, a predictable result of having a cocktail each night followed by about three glasses of wine or beer. They were, by this point, undeniable signs that my liver was overworked. I slept badly with all that alcohol in my system, too, and it got worse as time went on. …
You may be happy to know that he still enjoys his martinis – even if there are fewer of them: “…feeling the hair on the back of my neck stand up as the first sip takes hold, I feel like I’ve been reunited with an old friend…” Another old friend, Liam, reached back just a few decades for his post on the earlier trendy years for NA beer in Ireland, Smithwick’s Alcohol Free Bitter:
The launch was accompanied by newspaper competitions plus promotions, and a strange and repeated focus on how the beer, at 0.5% abv, contained less alcohol than orange juice! Reviews of the product at the time varied a little but it seems to have been generally well received for what it was, with reviewers commenting on how it (ironically) ‘packed a real bite and had good flavour’ and how they could drink it in a pub all night, although it was also said to be ‘quite gassy and sweet.’ Others said it was ‘pretty good. Smells right and tastes of hops. Quite rich and smooth to drink.’
AKA gak. More positively, Matty C shared his thoughts on some upsides he’s seen in the brewing trade so far in 2026:
A couple of years ago, conversations in beer often centred around the idea that there’s “light at the end of the tunnel”. In reality, I don’t think that chance of daylight is coming anytime soon. Instead, we’ve got to admire the glimmers that are somehow managing to shine through the cracks in the walls around us when we can. Good beer is still being made, and good pubs are still open to sell it in – I’ve seen the proof!
One of his examples was the tenacity of Jaipur: “… beer, packed with flavour and served at a high strength – seemingly the antithesis of what you would expect to succeed….” Which reminded me of how, in response to recent racist comment from an English oligarch, in The Times Sathnam Sanghera wrote about one of the foundations of the Britain of today:
…the fact that it ran the biggest empire in human history explains lots about Britain beyond its multiculturalism. It explains the popularity of curry. A significant amount of the mahogany furniture, ivory and jewels in our stately homes and royal palaces. Our propensity to travel. A certain amount of our wealth. Our political posturing on the international scene. Our national drink in the form of tea, and our national tipples in the form of pale ale, rum and the gin and tonic. The fact that we don’t feel the need to learn foreign languages because we encouraged/forced large parts of the world to take up English.
Empire of booze! Which, in turn, reminds me of Manitoba’s fabulous Premier Wab Kinew and his cheery fight for my right to Crown Royal after a bit of internal trade tension with Ontario’s Uncle Doug:
Cheers to you Doug Ford for keeping Crown Royal on LCBO shelves . Thanks for doing the right thing. Just like Canadian whiskey, good results take a little bit of time. This is a good day for folks in Gimli, Manitoba and a good day for people in Ontario too. Standing up for workers together is always a big win for Team Canada.
PWK won a lot of support with this bit of good humoured social media savvy. Crown Royal also got about 5,783 times the value of yet another newsletter by email telling breweries about the importance of storytelling.
Note #1: a desperate plea for beer based salad dressings.
Note #2: pairing beer and cussing.
Note #3: democracy in inaction?
Speaking of newsletters by email about storytelling, Will Hawkes was back at the end of last week with his February edition of London Beer City in which he considered the concept of the Irish Pub as illustrated by one new spot, Moylett’s in Clapton:
…I’m confused. What’s Irish about it? According to a report in Broadsheet, the focus is on what owner Moylett calls “the holy trinity of food, music and socialising” – a worthy list, no doubt, although it does seem to be leaving out something quite important (Guinness is £5.50 a pint, btw). As a term, “Irish Pub” is surprisingly hard to define, and particularly in London (and other British cities, arguably, but we’ll put them to one side for now). In much of the rest of the world – indeed, even in London, particularly its once O’Neills-heavy suburbs – the Irish pub is a 1990s phenomenon: flat-packed dark wood decor, pints of Guinness and food options that are often only very vaguely Irish (satay sticks, curry, chicken wings of varying heat levels; Spice Bags are less common, although you can get them at Moylett’s). But Irish pubs in London are, historically at least, quite different, and much less easy to pin down.
Similarly but further afield, ATJ shared his thoughts on Cologne/Köln, the river there and its crossers:
…leaving Hauptbahnhof I crossed the Rhine, slow-moving, the colour of mud, upon which an elongated, snub-nosed barge was slowly making its way downstream. I stopped and took a photo, a snapshot of slothfulness perhaps and continued along the historic Hohenzollern Bridge. It was crammed with people through which bicycles and the occasional skateboarder cleaved their way, imperious and ‘get out of my way’ seemingly stamped on their features. Some people, were in groups whose colours defined their tribal affiliations — red and white for FC Köln, black and white for Eintracht Frankfurt. Sporting rivals presumably…
And here’s a new insult for craft beer. If Jeff’s exhaustive listicle is correct, IPA is what it is all about and what it says is “meh, new money..“:
When it comes to beer, the etiquette guru revealed that “new money” consumers “don’t touch the more traditional ales or stouts – it’s all about IPAs that set you back at least £5 a pint. Anything involving the word ‘traditional’ simply doesn’t feature in your vocabulary. “If it doesn’t sound trendy, artisanal, limited-edition, or come with a deliberately obscure name, you simply aren’t interested.”
I actually find it really funny that anyone thinks anything related to beer is about new or old money… other than owning the brewery that great-grandpa built I suppose. Almost as good as if grandpa owned a country… which is a seque to the next tale of skulduggery – perhaps – in China’s Jilin province:
The marketing materials identify the beer as produced by Rason Ryongson General Processing Factory in the Rason Special Economic Zone, located near North Korea’s borders with China and Russia. …[T]he Chinese distributor is Yanbian Xinyuequan Trading Co., Ltd. The company is based in Yanbian Korean Autonomous Prefecture in Jilin Province, a key gateway for cross-border trade with North Korea. Additional social media posts show boxes bearing the Pado label being unloaded from trucks and delivered to local restaurants in Jilin Province, indicating the beer has entered local distribution channels “…[N]ame changes are largely driven by export considerations, particularly to reduce the risk of sanctions-related flagging when the product circulates in Chinese wholesale or grey market channels…”
Mmmm… grey market North Korean Pado beer… Quite the opposite in every way are Boak and Bailey who asked about what a drinker wants from a pub’s internet presence.
… we want to know what beer the pub is serving today, right now. Working that out can be surprisingly tricky. Again, Instagram or Facebook can help, but it’s often more reliable to snoop on Untappd and see what’s been logged in the past 24 hours. Pub websites are rarely of any use for this at all, presumably because updating a website feels like a big job, and a job for the Big Computer at that, so it just doesn’t happen.
Great comments followed… but I wonder if the easier solution is a camera aimed at the chalk board at the bar which is already updated daily… all sorta a la last week‘s remote pub experience story. It worked for the Cambridge coffee pot cam. The best way to get a job done is to find a way to make it a not-a-job job.
Finally, the Pellicle feature this week is accompanied by many photos with many many strings of bunting. It’s a story about Steam Machine Brewing of County Durham – but without saying the word it’s really all about the bunting. Not including reflections in the windows (which would be unethical, of course) I counted thirty-six strings of bunting. That’s a significant contribution.
That’s it! That is all for now. But we are one step closer to spring. Pre-season Grapefruit League baseball on the TV time. Huh. Zah. Until next week, please check out Boak and Bailey who are posting every Saturday and adding to their fabulously entertaining footnotes week after week at Patreon. And look out for more of Stan’s new “One Link, One Paragraph” format. Then hunt out something in someone’s archives! Leave oblique comments on someone’s post from 2009!! Listen to a few of Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on certain Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, as noted, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful self-governing totes autonomous website featuring The Gulp, too. Ben’s Beer and Badword seems to be on pause since November but there is reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer and All About Beer is still offering a range of podcasts – and there’s also Mike Seay’s The Perfect Pour. Plus follow the venerable Full Pint podcast! And there’s the Craft Beer Channel on Youtube. Check out the archives of the Beer Ladies Podcast.




Fine. Almost festive. Almost. But this is when the slide starts to feel greased. Five weeks to Boxing Day. Whoooo! The Boxing Day carols shall ring out loud around the Boxing Day leftover casserole once again!! The most wonderful time of the year







