For well over 20 years, I have lost my marbles over March arriving as it did again last Sunday. I may have created that image to the right in 2004. Such a clever boy! So well centered. Why do I love March, you ask? Not the green beer. Maybe not the green grass which might pop out soon. It’s the first seeds in the soil. The green green peas in loam. Soon, my precious. Soon. Otherwise, this is a bit of a scattered mix this week as I rush. See, I played taxi driver for folk going to a concert, spending about 21 hours in Montreal Tuesday to Wednesday. On the way out, hit Atwater Market as usual. Got my chicken cretons. Got my duck rillettes. The toast won’t know what hit it. And when toast wins, the beery news update suffers. Such is the way of the world.
Enough about me! First up, Jeff* has shared a retrospective on his writing career and how important blogging was to getting to the next step. Twenty years ago he started on a path (like Matty C a decade ago) towards a number of leaps of faith. Leaps I avoided. I have my name on four modest books but didn’t see a future in that direction. Me, I can show you instead the bridge I had a large part in building. But they can show you publishing sales figures that put food on the table. It’s good to see that we were all right in our different choices.
Speaking of Matty C, for “Get ‘Er Brewed” he looked around his particular environment through the last holiday season and asked where the future may lie for a trade facing tough times:
I can face the hard facts and admit pubs are dealing with some of the worst trading conditions they’ve ever known. But I also believe that they will continue to persist, whether that’s through innovation and listening to what their customers want from them, or by sheer bloody-mindedness. Despite all the doomsaying I consider that there are still positives for pub owners. However, in order to extract these an equally optimistic outlook is required from publicans. Yes, prices are going to have to go up. Customers are going to have to get used to them and measure their spending accordingly. But I don’t think this will mean that people will stop using pubs, and that they’ll simply vanish off the face of the earth.
I tihnk that is a good baseline position to take. Beer does not go out of style even during an inflationary period… or even in a very localized deflationary one. The BBC had a story about another sort of good value care of one pub in Leeds:
A pub which was told selling a pint of beer for 25p during a promotion was “irresponsible” and a breach of its licence has instead begun giving them away. Leeds city centre pub Whitelocks offered customers their first pint of revived 1970s pale ale brand Double Diamond at the retro price as part of the four-day scheme, which began on Thursday. However publican Edward Mason said the council pulled the plug on the offer later the same day, saying it was in breach of mandatory licence conditions on minimum alcohol pricing. After seeking legal advice and discussing it with the local authority on Friday, the pub then commenced offering the initial pint for nothing. Unlike Scotland or Wales, England does not have a defined minimum price for alcohol.
A bit more scientifically we see that Kendall Jones at the Washington Beer Blog ran a very detailed survey on the place of IPA in his readership’s current mindset and had a significant response:
A few weeks ago, I posted a survey about IPA to gauge how people feel about craft beer’s most popular style. I was wondering if breweries are hitting the mark. Do the beers align with what people want? Have people’s preferences changed? Stuff like that. If you haven’t taken the survey, it’s still up there gathering data. I encourage you to participate! When the survey received 1,000 responses, I gathered the data. I will continue to do so as time moves on, but this report covers that first round of responses. Likely, this round of data comes from a pretty enthusiastic craft beer crowd, not the general beer-drinking public. Take that for what it is. In addition to the results, we also collected a large number of comments, which we rounded up at the end.
One of the particular results that surprised others is the result that Kendall noted: “Really? Nearly 80% of respondents say they understand the differences among IPA styles. I am not sure 80% of professional brewers understand the differences between IPA styles.” This can certainly reflect the Washington marketplace as well as his readership but I do wonder if there is a difference between detecting the difference between styles and understanding them. I mean I can tell a Black IPA from a White IPA but I still left with questions like “why?” as well as “WHY????” Go have a look and even add your responses as the survey is still open. This is an excellent example of how a blog excels at some many sorts of beery writing that other formats can’t touch.
Speaking of excellence, Boak and Bailey placed another sort of question out into the ether – “Do you really want to visit the best pub in town?“:
Before Christmas we found ourselves in a pub surrounded by a group of people grumbling about the seating, the atmosphere, the beer, and everything else. It became apparent that a couple of members of the group had put together an itinerary for a crawl based on their preference for craft beer. We felt quite sorry for them as they tried to enjoy their pints while surrounded by moaning pals – but then what did they expect? What’s funny, we suppose, is that much of the discomfort and discontentment described in the various anecdotes above could be avoided if people just went to normal pubs, of which most towns and cities have plenty.
There is a lot to unpack in the phrase “the excellent is the enemy of the good” and this might be a very instructive context. I mean, I have sat myself in the Cafe Royal and it is utterly wonderful. But could it ever be as “mine” as many other pubs and tavs and dives have been over the years?
Also excellent and perhaps for Katie in particular, I saved this image of the Nahe Valley that pass by my eye this week. Shared by the AAWE, the no doubt authentic colours are surreal:
Erich Heckel (German 1883-1970), Landscape in the Nahe Valley, 1930. Many vineyards. Heckel was a painter and printmaker, and a founding member of the group “Die Brücke.”
According to the wikiborg, in 1937 the Nazi Party declared his work “degenerate” and confiscated his work, destroying much of it. Good to see one that was saved. Time for notes!
Note #1: Ottawa’s Kippisippi to close.
Note #2: BrewDog sale confused yet swift.
Note #3: 1690 brewing text restored.
Note #4: 1978 Joe Piscopo sighting.
Note #5: “Beer with Pals” is the best one.
Note #6: the A.I. bot that wrote this clearly has no idea what “craft beer” is or is it the guy interviewed who doesn’t.
What’s next? Well, I suppose the big news is the surprise takeover of a deadend business location:
A brewery has been allowed to open a new beer café in a former funeral directors site. West Suffolk councillors have given Charles O’Reilly planning permission to turn the former funeral directors at The Shutters, in St John’s Street, Bury St Edmunds, into a beer café and tap room, during a development control committee meeting earlier today… Jane Marjoram, a resident, recognised the importance of such establishments but told councillors the area was a ‘quiet, friendly community’.
“Very quiet…” said Jane as they leaned forward winking at the committee members. What else? Oh. Yet another, yawn, tale of a forgotten wine cellar under a golf course (h/tKM):
“So we’re thinking it’s just a drain that needs digging out and clearing and repairing but as we dug deeper the chasm underneath just opened up.” Steve said he and his colleagues then noticed a brick structure. He was able to climb inside and look around with a torch and found dozens of empty glass wine bottles. “They’re all odd shapes and stuff so they’re obviously extremely old bottles,” he said.
Speaking of being under, similarly attractive are the summaries of the US beer market in 2025, as this from BMI:
US beer shipments were down more than 5% to ~183 mil bbls for full year 2025 vs 2024, Beer Inst, TTB and US Dept of Commerce data suggests. That amounts to a 10-mil-bbl drop in one year, the 2d tuffest decline in US beer history (post-prohibition) only behind brutal yr in 2023 when shipments sank 5.2%, 10.8 mil bbls. But unlike 2023, beer price increases didn’t come close to offsetting volume loss with CPI for beer at home up just 1.1% for the year, suggesting brewers’ collective revenue likely posted the largest drop ever in a single year post-prohibition.
And Stan raised shared an interesting observation that I suspect might well be connected to those stats:
“If it is beer flavored beer it comes from the brewing side. If it is not, it comes from the marketing side. (FW’s) Michelada did not come from the brewing side,” answered Firestone Walker brewmaster Matt Brynildson.
More grim news. Yet… here was have another trip to France care of Anaïs Lecoq in this week’s Pellicle which unpacks another cultural touchstone, the bar Pari Mutuel Urbain or PMU:
A rade was originally slang for a bar counter, though it’s come to define a popular neighbourhood bar with a somewhat dated look, but a warm and lively atmosphere. Do not imagine the brown-wood aesthetics of a British pub: Think mosaic tiles on the floor, flashy paint on the walls, a Formica bar dented by years of glasses sliding across it, and worn-out faux-leather booths. … The bar PMU is the epitome of the rade. These spaces will never be advertised as places worth visiting if you’re a tourist. You won’t find them listed as hotspots on the internet, because they don’t look good enough for an aesthetically pleasing Instagram feed. Their history, deeply rooted in the working class, labour struggles, and immigrant communities, is not designed for glossy consumption.
And also yet yet… in this comparison of health effects in The Harvard Gazette at least beer does not find itself at the bottom of the beverage ladder:
The mixed picture for alcohol consumption was in contrast to what panelists agreed is a much clearer one for soda, energy drinks, and other sugar-sweetened beverages, including sugary fruit juices. A 12-ounce can of a popular soda brand has 10 teaspoons of sugar, an amount almost nobody would add to a cup of coffee or tea, Rimm said. Sugar-sweetened beverage consumption is linked to rising obesity, which itself raises cancer risk, and diabetes, which increases risk of heart attack and stroke. “When you compare a soda to water, or soda to coffee, or soda to tea, whatever you’re comparing it to always wins,” Rimm said.
Finally and… finally especially for me, one more inter-provincial trade barrier has fallen and, for me at least, an important one. Soon I will be able to directly buy Nova Scotian beer from the homeland of my youth and have it shipped to me here in Ontario the homeland of my… umm… post-youth:
Ontario and Nova Scotia have agreed to let their residents buy alcohol directly from the other’s province, part of the premiers’ ongoing work to bolster interprovincial trade. Producers of beer, wine and spirits can start applying Tuesday to the province’s liquor corporation for authorizations to do the direct-to-consumer sales, a process the premiers say will only take a matter of days. Ontario Premier Doug Ford says strengthening interprovincial trade is a way to counter the effects of U.S. President Donald Trump’s economic attacks on Canada. Nova Scotia Premier Tim Houston says… knocking down interprovincial trade barriers is “a bit like whack-a-mole,” but that direct alcohol sales is a great one to tackle because it is so visible for consumers and producers.
Please sign up every single Nova Scotian producer, please. Then I will be able to hover the fickle finger of fate over your webstores.
There. I achieved my second goal this week. After buying sausages at Atwater Market, that is. I largely avoided mentioning the new assets added to the Tilray portfolio, the second strangest story involved those assets after… you know. From this point on, it is all now officially just a boring story at least in my office. So with that until next week, please check out Boak and Bailey who are posting every Saturday and adding to their fabulously entertaining footnotes week after week at Patreon. And look out for more of Stan’s new “One Link, One Paragraph” format. Then hunt out something in someone’s archives! Leave oblique comments on someone’s post from 2009!! Listen to a few of Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on certain Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, as noted, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful self-governing totes autonomous website featuring The Gulp, too. Ben’s Beer and Badword seems to be on pause since November but there is reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer and All About Beer is still offering a range of podcasts – and there’s also Mike Seay’s The Perfect Pour. Plus follow the venerable Full Pint podcast! And there’s the Craft Beer Channel on Youtube. Check out the archives of the Beer Ladies Podcast.
*He also shared his thoguhts on the weird we have witnessed over the last two decades.












It will! Will it? Will it take? Will it last? Errr… will it even happen? Hmm… as I