Who knew? See, I now do all those NYT puzzles now, along with my 6:37 am big black coffee, as I try to wake up my brain cells first thing in the morning. This was never my thing. Ever. Until I joined the Wordle covid coping crew. Yet there it is – a clever observation in a Connections solution this week. Those who head out and those who stick around are both the left. Leavers v. leavings. I suppose you knew that one. I spot some sneaky things in this life but miss plenty of the obvious. We all do, I suppose. Just not the same things. We are all framed by our own individual gaps. Which I was thinking about this week when I noticed something this week, bits of writing about writing. Not meta blogging. Just a few little observations. Like Phil Cook who wrote this comment on Boak and Bailey’s on them not spilling all the beans:
I’ve been fascinated by that piece. I guess I still don’t understand why you’d keep those concerns as subtext — or cover them at all, if you didn’t feel you could be more plain about them. The rise and fall of Fox Friday in Australia (rapidly expanding, slickly designed, all that) when the law finally caught up with their shady financier haunts me as a comparison. Lots of people got burned in that collapse. In that case, there wasn’t a Wikipedia page full of priors to point to that might encourage people to be more on guard. But when there is, why not highlight it?
My two cents is that their habit of keeping a few things back helps make their writing so good. A polite but informed reticence. It’s part of their tone that, frankly, keeps you connected as a reader. Conversely, have you ever get a PR email like I did this week – and you know they’ve never read your beer related website? One that says…
We thought a roundup story of Canadian long weekend brew pairings could be of interest to your audiences…
Lordy. I never though I would have multiple audences. Sweet! Identify yourselves!! Their client will go unnamed. It’s not their fault. (See I can do it, too. I can be restrained.) Somewhat similarly and adopting a stream of consciousness fantasy futurist approach, Dave Infante thinks someone somewhere is willing to pay for a generic PR media campaign for draft beer because it worked for milk a few decades back:
…a cold glass of beer? Normal. Better than normal: aspirational. Colorful in the glass; dynamic with an effervescent head. Emphatically not weirdo sh*t. “Got Milk?” was brilliant because the dairy industry — the f*cking dairy industry — was able to harness the power of marketing to convince the American drinking public that milk — f*cking milk — was glamorous. That was a very deep hole to climb out of! And “Got Milk?” did it. With such a built-in advantage, don’t you think a beer-industry analogue boosting draft beer, which people already like, might be able to generate sales in addition to goodwill?
Lordy Lordy. Who’s paying for that? Not quite as unrestrained this week – yet perhaps also a tad wild eyed – was one Mr. Beeson on the beery business story of the splitting of the UK’s Signature Brew, they now putting the debt in one half and the assets in another to see if some part of the overall thing survives. He posted his story in The Grocer with a 23 June dateline, as he announced on BlueSky as an exclusive, which included a quote from co-founder of said division in progress, Tom Bott, that the “restructure allows us to finally put the challenges of the past behind us and focus on building the future we know Signature Brew is capable of…” mentioning the need to address the “legacy debt” – aka debt. But then on the very same day, Jessica Mason had her story on the same subject published in The Drinks Business:
Speaking exclusively to db about the ordeal that the company has faced to stay afloat, Bott explained: “This restructure allows us to finally put the challenges of the past behind us and focus on building the future we know Signature Brew is capable of. We have built a business that is profitable, resilient and unique, blending great beer with incredible live music experiences. By addressing legacy debt in a controlled way, we are…
Much of the quoted wording attributed to the same Mr. Bott in each story is identical to the other.* Now, we can’t find fault that part of the team guiding Bott and Co. through insolvency restructuring includes a PR / comms specialist who handed out very firm speaking points – but why give both Beeson and Mason the expectation that these were exclusive interviews when they simply were not? No need to leave that hanging implication.
But there is more. The beating that truth and good sense get even worse in this brave new world – as Lars found out this week:
I’ve been preparing for our upcoming holiday in Georgia, and was looking for beer places in Kutaisi. Georgia still has farmhouse brewing, but it’s not 100% clear where, so I was really excited to read this on a site about tourism in Georgia. So excited, in fact, I emailed a woman in Kutaisi who… wrote a bar guide. She’d never heard of it, and suggested it might be AI hallucinations. The moment I read that my doubts about this photo (that’s not a traditional Georgian cauldron) came back with full force. Looking at the page again I see that the whole thing is AI garbage… It’s depressing really. It used to be that you could be fooled by people deliberately lying to you, but now you can even be fooled by a bunch of numbers employed by lazy assholes. They’re not even trying to fool you, just randomly bullshitting.
Wow. Yet, if we reflect upon this, it is even less than bullshitting, too, as there is no intention behind the formation of the falsehood. No thinking mind. It’s less than a lie, less than even the PR fluff stuff we choke upon every week. It all reminded me of something Jordan wrote me a few weeks back:
Do you realize how lucky we were to get into the sweet spot of the internet with Ontario Beer? You couldn’t research it now. The AI has gummed up the works.
Truuf. There was a golden era but this ain’t it. Speaking of modernity induced head scratchers, this set of 1967 interviews on the introduction of drunk driving laws in the UK includes a few suprememly nut-so arguments:
The pedestrian could have too much to drink. He could cause an accident. He doesn’t get tested. It’s the driver who gets tested, and I think that’s unfair… For many many years, I’ve drove with far more liquor in me than I have now…
Would one name and shame now? Or just fondly remember: “… and right there – that’s your great aunt Peggy right there, son, after she came back from Africa and before she went to jail.” Personally, I may not have driven in Kenya or Uganda but I remember working with a guy in 1982-ish Nova Scotia who had cut a hole in the floor of his truck’s cab just below his steering wheel that let him drop the beer cans down to the road at the end of the work day. The past is a foreign land. Or is it?
Moving to the same sort of themes today, Reuters reports that it’s going to be yesterday once more for the US when it comes to the government’s recommendations for healthy drinking:
The U.S. government is expected to eliminate from its dietary guidelines the long-standing recommendation that adults limit alcohol consumption to one or two drinks per day, according to three sources familiar with the matter, in what could be a major win for an industry threatened by heightened scrutiny of alcohol’s health effects. The updated Dietary Guidelines for Americans, which could be released as early as this month, are expected to include a brief statement encouraging Americans to drink in moderation or limit alcohol intake due to associated health risks…
Is that so wrong? We may not have to concern ourselves with the counting of fingers and who’s wiser than who if the focus moves to the results rather than how many got you there. After all, no one argued that this or than number of ciggies or cheese burgers shorten your life… it was just confirmed that they did.
Speaking of science, I really liked this post by Jeff and the woodland secrets of yeasty studies by two brewers in Oregon including Ferment Brewing’s Dan Peterson:
…he started tinkering. He started by putting the microbes he collected in an incubator, and then growing up little colonies.
“Then, some of them you could start identifying like, yep, these are bacterial colonies, these are yeast colonies. And then there’s always mold at that point, trying cover everything. So as they’re growing, it’s a a race to get colonies [established] before the mold takes over. But once those are split up and on their own petri plates, they’re free of mold and completely isolated from each other.”
Speaking of yeast coated containers, Chimay is selling cans of the good stuff:
The Chimay Dorée, Rouge and Triple – ranging in alcohol content from 4.8% to 8% – are now available in 33cl cans. The heavier Bleue and Verte varieties will remain bottled for the time being. “You don’t drink those in just a few gulps,” said CEO Pierre-Louis Dhaeyer. The abbey has been developing the canned versions for over three years, and has already conducted initial market trials in the United States and Japan, where canned craft beer is far more common.
Can o’ Triple? Mmmm… refreshing. That’s not going to lead to any problems, no sir-ee!
And speaking of the fine arts, this week’s feature in Pellicle has many good paragraphs but this one by Robin Vliebergen in her piece “The Apples of Limburg” is among the finest paragraphs on the drink I have read this year:
The older they are, the higher these trees grow, and therefore it becomes more difficult to pick their fruit. As their owners also grow older, this creates a very practical problem: the trees become too difficult for them to harvest. They are left with a glut of high-quality local apples, in need of young fit people to pick them. Reinier mentioned this problem to Bonne and Job, and so the first vintage of Cidre Sauvage was born.
Fabulous. The only tweek I might have added would be somehow weaving in “high quality on high limbs” but, as you know, I am a bit of a wag. And finally remember – speaking of waggery – this very weekend is the exact time to post your thoughts in response to Laura Hadland‘s question for The Session this month:
It doesn’t matter whether you have hosted a pub quiz, or just attended one. Or maybe you’re vaguely aware that pub quizzes exist, but you’ve made it your mission to steer clear. What is the best, most entertaining set of questions or challenges that can be posed to the punter? What single topic has engaged you the most? What is it that makes a great pub quiz stand out head and shoulders above the rest? What might tempt you into attending if trivia night is something you usually swerve?
I know what I’m going to say… but I’m not saying it yet! And it isn’t “name that smell!” You. You should submit something. Do it? Tell your grandchildren when you are old that you did, too. They will be both flatout amazed and rippling with pride.
That’s it. I am settled in for summer now. Canada’s next week. Brace yourselves. In the meantime, please check out Boak and Bailey every Saturday. Look out for Stan as he is posting irregularly now that he’s retired from Monday slot. Then listen to a few of the now rarely refreshed Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on the (sometimes even but never) odd Fridays with the new addition of his Desi Food Guide now on Tuesdays. And maybe The British Food History Podcast. Maybe? And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too, now relocated to her own website, Katie Mather Writes. Ben’s monthly Beer and Badword is on its summer break but there’s plenty to catch up on! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer featuring visits to places like… Michigan! All About Beer has given space to some trade possy podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast with an episode just last month!. And there’s the Craft Beer Channel on Youtube. Check out the archives of the Beer Ladies Podcast. That’s quite good but, hmm, they’ve also gone a bit quiet this year. The rest of these are largely dead. And the long standing Beervana podcast …except they have now stood down. As has We Are Beer People. The Share looked to be back with a revival but now its gone quiet. And the Boys Are From Märzen podcast appears suspended as does BeerEdge, too. VinePair packed in Taplines as well. All dead and gone. There is more from the DaftAboutCraft podcast, too. Nope – that ended a year ago. The Moon Under Water is gone – which is not surprising as the ask was $10 a month. Pete Brown’s one cost a fifth of that – but only had the one post. Such is life. Such is beer podcasting and newlettering!
*Far more obvious than the big news in rice v. the big news in rice, right?


















