We need a new anthem:
Let’s root root root for Cape Verde
If they don’t win it’s a shame…
Actually, that tie will do just fine. Just fine. Still, Uruguay has have the best strip. We remember the Graf Spee after all. Isn’t it fun how many old simmering bigotries and grudges come out during international sporting events! Speaking of fabulous cups, Lars shared that image this week: “… carved by a Norwegian farmer… The king bought this mug in 1798 for 60 riksdaler, an absolutely wild amount, equivalent to roughly 10 cows.” The Scandenavian bovine value (SBV) scale to the rescue… again.
How many cows is the World Cup worth? [Ed.: “…crickets...”] Studies have shown that a beer at the stadium might cost you about one-third of a cow. On the other hand, it is pretty clear what inviting the Tartan Army to your town is worth to breweries:
The Tartan Army chartered dozens of school buses from Boston and Providence to get to the game. On the ride with the Scots were many father-son pairs, kilts and even more beer. Organizers brought 10,000 cans of Narragansett Lager for the Foxborough-bound buses from Providence alone. None were left by the end of the night.
Wow. The call has gone out for an extra 100,000 more! My own wee cousin** is out there representing the fam. Seems like the Army is working hard to beat the English in Spain in terms of fluid input, according to one French news source. And Ruvani has also been on the World Cup beat and shared the thoughts of opinions of commentator Roger Bennett what makes for a great fitba focused bars in the US including this good point:
Bennett is keen to emphasize that there are aspects of great American soccer bars that are both unique and essential to the U.S. In other countries, “you commune with fans of your team and everyone else is the enemy, but in the U.S. most fans are young and have come in since the Premier League started being broadcast by NBC in 2013,” he said. “Their discovery and passion have created a unique culture that’s not divided into us-against-you.” This difference means that bars must be ready for and welcoming to multiple fan groups, fostering an inclusive spirit.
Speaking of welcoming, Ontario’s fading but venerable former retail monopoly The Beer Store is doing something very unusual the days – opening two stores as it closes many more. But its doing so seemingly primarily to receive back more empties as much as to sell beer:
The Beer Store has closed dozens of retail locations across the province over the past two years, citing changing market conditions and the expansion of beer sales to convenience stores, more grocery stores and gas stations. Many of these retailers do not accept empty container returns… As Ontario’s largest beer retailer, The Beer Store recently unveiled a new “Take back what’s yours” campaign aimed to boost awareness of the province’s deposit return system. A recent analysis by the Toronto Star suggested Ontario consumers lost more than $60 million in unredeemed deposit refunds last year by placing empty alcohol containers in their blue box or the trash instead of returning them to The Beer Store.
And Stan has issued his latest Hop Queries and you are all well advised to govern yourselves accordingly. And he’s used a concept that’s been unfamiliar in the brewing world in recent years – stabilized:
After reducing acreage from 60,872 acres in 2021 to 41,654 in 2025 (that’s 19,218 acres), American farmers indicate that total acreage will remain basically the same in 2026 (at 41,642; 12 fewer acres than in 2025, less than three-tenths of one percent lost). The German Hop Growers Association reports that farmers will harvest 5.8% fewer acres in 2026 after slicing 6.5% in 2025 — leaving 44,117 in 2026, compared to 50,136 in 2024…. It should not be a surprise that a press release from the German hop growers about acreage states, “The mood in the hop market is currently poor” and “the oversupply of aroma hops had made production cuts necessary for several years.”
In amongst some cheeky chat about NA beer, Andreas Krennmair stood up and sensibly explained with semi-cited research why it is that German NA beers are better than elsewhere in the world:
I’m sure the technology will eventually cross the ocean. From what I’ve been told, all the Bavarian breweries launching new and better NA beers basically comes from one guy’s PhD thesis at the Technical University of Munich at Weihenstephan. I’m not sure the thesis has been published yet, but… here’s one paper from the same guy about the impact of different NA production methods on aroma compounds.
Here’s Dr. Guy’s paper. I like the acronym they use too, NAB. Suits my feels as a consumer some times. Andreas also shared the best beery gross out of the tournament so far, the drink to accompany an early match:
If you’re looking for the perfect drink for today’s Germany-Curaçao match, here’s a 1970’s beer cocktail for you: Isarwasser. In a 1 litre Maßkrug, combine a bottle of Bavarian wheat beer, half a litre of orange juice or orange soda (e.g. Fanta), and a shot of Blue Curaçao liqueur. Enjoy!
I’m all for fighting the hegemony of homigeneity but… I was sure he was joking. Here, however, is independent evidence of this crime against the clinky and the drinky.
Matty C had a good go at the numbers behind the lack of a GBBF this year, the reasons for which have become clearer with time:
… attendance was way down, with 13,000 people attending over five days – far short of the event’s apparent 23,000 target… both the main GBBF and its winter equivalent have been cancelled. According to one discussion on its members internal forum, the festival made a staggering £320,000 loss. This feels significant, because you don’t plan the largest beer festival of the year and then move on after losing more than a quarter of a million pounds. A loss of this magnitude isn’t made simply by mismanagement – it’s gross negligence.
Wow. Wowsie-wow-wow even. Knut‘s written about another sort of challenge facing those in the trade – finding yourself brwing quality niche brewing in an isolated location. He noted a few interesting strategies to deal with that reality:
Carl brews beers inspired by Belgian classic styles, usually with malt from the Trøndelag region and with Belgian organic hops. I am lucky to have a designated driver, as we sit down to sample a few of his saisons. It’s a tough market these days, there are some beer bars in Oslo and Trondheim who sell his beers, but not many. He has teamed up with a local company that sells high end salmon fishing in the nearby Gaula river, probably a wise choice with guests paying good money for a quality product. The lower alcohol beers are available directly from the brewery, get in touch with him if you are passing by.
As you consider your route to the Gaula River, here some notes:
Note #1: this vid on UK pub habits also is about Canadianness.**
Note #2: “…BUD stock up 29% yr-to-date…”
Note #3: Ron on Scottish Sweet Stout.
Note #4: “…stuck in 2016 for a moment… Just like DogHouse Edinburgh.“
Question. Horse brasses – history or heritage?*** Boak and Bailey were on the case this week:
Newly built pubs on housing estates and new towns across Britain, desperately in need of instant personality, also often came with horse brasses fitted as standard. For example, when Scottish & Newcastle built The Moorcock at Peterlee, County Durham, in 1973, to provide a “tinge of country atmosphere… in a tasteful blend of ancient and modern” they fitted it out with “beams and timbers and rustic brickwork and horse brasses, sporting prints, and game birds”. (Hartlepool Northern Daily Mail, 15 November 1973.)
So a bit of each. And Alistair has been back home in the UK and has started sharing his thoughts on what he’s missed, starting with a day in Windsor waiting for his flight on to Inverness:
I had been to Windsor all of once previously, but I may have been about 12 years shy of being able to drink legally, and as such I don’t remember much about that visit. There is though a family legend/inside joke that at some point whilst wandering near the castle, I asked my parents why it wasn’t finished yet given the scaffolding that surrounded many of the buildings. I was then somewhat keen to walk by the castle to check up on progress in the intervening 40 odd years – there was still scaffolding to be seen, still not finished then I guess. It was getting pretty bloody warm by this point of the day, even though it was only 9.30 by now, so I took myself off along the river to get to my first planned stop of my tour of the town’s hostelries.
Alistair, being the good saintly lad he is, was well advised to leave out the visit to the city if the latest edition of London Beer City where Will Hawkes explains something I, also being a good saintly lad****, was not aware of… the class of establishment known as the strip pub:
Now – a bit like the Ploughman’s Lunch – strip pubs have almost entirely disappeared. This week the owners of The Nag’s Head in Aldgate submitted plans to Tower Hamlets council which would see this long-established strip pub turned into a “traditional pub” and 24-room hotel…. For younger Londoners – who make up the bulk of my readers, naturally – it must seem incredible that so many pubs once featured women taking off their clothes, but the past was a different country. What was most remarkable, actually, wasn’t the stripping – that still exists, albeit largely in glitzier surroundings – but the low-key, unglamorous, seedy-in-a-specifically-
Heavens. Naked people just wandering around the pub among the drinkers? Yik. These places probably reeked of Isarwasser. Speaking of another form of the unfortunately unsavoury, Lesley Chesterman wrote about criticism this week:
When reviewing dishes like that, you can’t lie and say everything was great just to keep things positive. I saw this in my time as a critic as well, this idea of being “mean” when criticizing professionals cooking. People obviously focus on the negative side of criticism, but the truth is, it can be beneficial too. How will any chef improve if you don’t give it to them straight? And how will we uphold a high level of gastronomy here in Quebec if we’re all afraid to call out mediocrity? It is constructive criticism after all, and the goal in cooking should always be excellence. Undercooked frog’s legs and rice are not excellence.
Agreed. In one of the sillier examples of forecasting yet, the International Wine and Spirits Record (now IWSR) has predicted what the world will be like in 2035… without any reference to the coming global resource wars:
According to the findings, the stabilisation in global volume from 2031 will be driven by two main factors: a “substantial rebalancing” of the global market, and continued growth in the worldwide drinking age population. Over the next decade, the global beverage alcohol market is, according to the analysis, anticipated to be “shifting away from China, North America and Europe to India, South America and Africa”. From a global perspective, this is said to be “most clearly illustrated by looking at consumption by servings” with the research highlighting that “the different serving size volumes of different categories” is a factor to consider.
Serving size? I might have thought fire spewing drones sweeping the landscape into a hell zone might have been a more important factor in the future to come… but I’m like that.
On a similar sort of standard, some attention was drawn to a PR infographic calling itself a summary but being held out as a research study about the NAB drinking habits of the British. Example: “New research from non-alcoholic brewery Athletic Brewing Company and KAM Insight shows that 94% of alcohol-free beer drinkers also consume alcohol.” There seems to be no statement of the research’s definitions, the methodology or the manner in which data was collected. Noce. I’d move to know the criteria for establishing whether one is or is not a “highly active, performance led consumer“! The 94% to 6% split on “alcohol-free drinker” habits is a head scratcher. Is anyone who ever had a NAB included in the 94%? One wag commented that it was akin to this sort of statement:
The Benson & Hedges Wellness Institute reports filtered cigarettes offer a smoother more pleasurable smoking experience.
Oh. That was me! Still, this sort of effort seems to discredit itself from the start. By the way, I’ve been “Zebra Striping” regularly for about four decades. It’s called water.
There you go. That’s enough for now. Another jam packed week in beer and brewing… and the World Cup. As we wade through more and more matches, please take time to check out Boak and Bailey posting on Saturday and adding to their fabulously entertaining footnotes week after week at Patreon. And do look out for more of Stan’s new “One Link, One Paragraph” format including this week’s wisdom: “People need to get out from behind their phones, go to a bar and talk to each other.” Then hunt out something in someone’s archives! Leave oblique comments on someone’s post from 2009!! Listen to a few of Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on certain Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter (but always never with this week’s NSFW warning) and do sign up for Katie’s wonderful self-governing totes autonomous website featuring The Gulp, too. Ben’s Beer and Badword remains on pause but there is reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer and All About Beer is still offering a range of podcasts – and there’s also Mike Seay’s The Perfect Pour. Plus follow the venerable Full Pint podcast! And there’s the Craft Beer Channel on Youtube as well as the archives of the Beer Ladies Podcast.
*The young lad possibly as illustrated on a FB page name of The Boston Calendar. I tihnk that the the City Hall plaza if I remember correctly.
**H/T Gladman. Note the dropping of the terminal consonant at the ends of syllabels.
***Heritage being that approved part of history promoted for present purposes.
****Apparently, according to a key word search, I’ve never told you how at the dinner table one evening when I was about 15 my mother out of the blue advised me “oh, and if you ever think of going to one of those stropper places think of me up there!” She may have pointed her fork at me as she said that. I never have cross the doorstep.