Your Actual… No Really… It’s Already Mid-Summer Beery New Notes For A Thursday

Here was are. Even though full seven months will soon be behind us, the mid-year slide now begins. So you take the little day trips in the sun instead of those little afternoon naps that you might have had in June, back when there was plenty of time. Have you had enough ice cream yet? No, have more. Go get some! You could run those hiking shorts you’ve worn all summer through the wash first, though.  And read your Scriptures as you wait for the spin cycle to conclude – or at least Ecclesiastes 8:15:

Then I commended mirth, because a man hath no better thing under the sun, than to eat, and to drink, and to be merry: for that shall abide with him of his labour the days of his life, which God giveth him under the sun.

Good advice as we face the coming of August and the shortening of days. What else is going on? First up in booze news, that one time staple of waiting rooms thoughout North America, Time magazine, had an article at the end of last week about another “only zero is safe” health statement – this time by the Dutch Health Council – and the author Tim Brinkhof makes observation which I might have thought would have beeen aired before:

So if we do live in an increasingly poisoned global eco-system where skills and social interaction become less and less valued, there may be plenty of other causes of harm which at least place the clinky and drinky in context. Not a comfort but at least perhaps an excuse. And the world might just need all the excuses it can get these days.

And, in another form of concession, Knut has noted a small relaxation of Norway’s liquor laws with a few odd requirements to move some transactions out of the

“The Government wants to make it possible for tourists and visitors to enjoy more complete and integrated travel experiences. We are therefore proposing that alcohol producers be allowed to sell their products directly to visitors,” according to John Christian Vestre, Minister of Health… A license to sell self-produced alcoholic beverages may only be granted if visitors are offered a paid visitor experience with an educational component, designed to increase knowledge about the production process, products, or local traditions. The scheme would also include limits on the amount that may be sold to each visitor during a single visit.

So, it would appear that you would have to pay to take the same educational experience each time that you go to the producer’s location to buy something to drink. Perhaps similarly odd is the tale of regulation out of Wisconsin as a politically active brewery, Minocqua Brewing Company, has received notice from the state’s Department of Revenue that its license is being revoked. Owner Kirk Bangstad is insensed:

Bangstad said the DOR is “trying to shut down the state’s most progressive brewery for violations that can only be described as laughable.” He said in the post that he received the letter two weeks ago, and the brewery has tried to rectify issues identified by a DOR agent over six months. Bangstad provided a chart explaining what violations were allegedly in the document from the DOR. Those include unauthorized running of a retail outlet, violation of shipping laws and untaxed beer possession in an unpermitted warehouse… Bangstad, who admits to owing taxes to the state, says the “punishment doesn’t fit the ‘crime.’” He says the revocation is tied to organizations against his political leanings, and claims his beer has been boycotted by distributors and stores because of his political statements.

Careful readers keeping notes will recall the news last March that the brewery announced that beers would be free on the day that President Trump dies. Could have been that. Or calling the guy Shitler.

Back on track, Pellicle’s feature this week is by ATJ who finds himself in Italy, face to face with thirty years of Tipopils:

When he opened the brewpub, it was only the third in Italy. In the same year, Teo Musso opened Baladin in the nearby region of Piedmont, to the west of Milan. Things weren’t easy, as there were no suppliers of raw materials for smaller breweries. Agostino’s father’s connections in the brewing industry got him certain supplies, including brewer’s yeast; up until then, he had been using baker’s yeast, which he admits “wasn’t that good.” He also initially faced resistance from locals, with some saying that Tipopils was served too warm. He recalls an elderly local threatening him with a stick, bellowing that Italy was a wine country, before adding “I don’t drink your beer!”

Bellowing!!! More subdued news out of Ireland as reported by Jessica Mason in Drinks Business which leads to some interesting consideration of the local standards used to measure the what is a global retraction of interest in beer:

According to the latest figures from the Drinks Industry Group of Ireland (DIGI), Ireland’s average alcohol consumption per adult fell by 2.1% last year to 9.30 litres of pure alcohol (LPA). This marks a drop of more than one third (35.6%) since consumption peaked in 2001.  The data has revealed that consumption habits are changing in Ireland and although beer was the most popular alcoholic drink of choice for Irish consumers last year, with a 42.1% market share, it actually experienced a 2.7% drop in total volume sales. Wine’s popularity has more than doubled since 2000 and … spirits saw a small lift in volume of 0.2%, giving it a 22.4% share of the market…

Notice the LPA measurement standard. Annual litres of pure alcohol consumed per capita. A handy and hard to fudge measurement.* In a market where brewers are reducing strength quite aggressively to fit into taxation schemes while reducing input expenses, it would appear to me to mean that where the average strength of a pint drops, the number of pints sold may stay steady even while annual LPA may drop. If NA beers are included that could have quite an effect of the figure.

And David J. used another term this week that I was not familiar with – white label beer – which I take to be the equivalent of what we would call a grocer or restaurant chain’s house brand:

After a taster I could tell it was a very familiar tipple, and the locals shared my raised eyebrow. I took the plunge though mainly out of embarrassment in a busy bar. I slowly realised this was a pint of Greene King IPA and at £5.50 was probably the most expensive one I’ve bought. It was the drink my father loved, and I had the same nostalgic East Anglian hit with every sip. It’s just as Directors Bitter-fan Alan Partridge would say “They’ve rebadged it; you fool!” Now you would think this pint (which was superbly conditioned) would lead me to write an article hoping to spark universal outrage especially as it is nearly £4 cheaper nearby. But I asked an experienced publican for his thoughts and he said, “it’s naff, so I don’t do it, but honestly drinkers love seeing it”.

There was a time over a decade ago when a certain consulting brewer in Ontario worked with a number of craft startups who, not surprisingly, collectively offered a range of pale ales with surprisingly similar and unsurprisingly uninspiring taste. Still, my only thought is that these sorts of things are only offensive if the price point is offensive.

Speaking of offensive and price point, apparently wars and tariffs as rolled out by the US adminisration has not done wonders for Boston Beer‘s bottom line:

Freight rates rose more than 35% year over year, adding pressure even as lower volumes helped offset some shipment costs. Aluminum, energy and tariff exposure also remain concerns. Boston Beer expects tariff costs of $20 million to $30 million for 2026, which could limit the upside from pricing and productivity.

I love finance talk. Always seeking the positive: “lower volumes helped offset some shipment costs.” Interesting, too, is that the article didn’t mention beer at all. Unless that is what is meant by “older growth engines are losing momentum“… maybe.

Tariffs are of course also an issue here in Canada which this story just up the eastern seaboard out of New Brunswick on the situation faced by Moosehead illustrates:

About 10 per cent of Moose­head beer is shipped to the U.S., but with a 50 per cent tar­iff it will be a “chal­lenge” to con­vince Amer­ic­ans to buy New Brun­swick beer, accord­ing to Andrew Oland, pres­id­ent and CEO of Saint John-based Moose­head Brew­er­ies. “We ship a fair amount of beer to the U.S., and if these (tar­iffs) actu­ally go through, it’s going to reduce if not elim­in­ate the amount that we’re ship­ping to the U.S.,” Oland said in an inter­view. “At the same time, I’d say we all know that we’re in a very com­plex situ­ation with a very volat­ile trad­ing part­ner. It can change tomor­row.”

I haven’t sought out any Moosehead brews since they cancelled Ten-Penny but I do see that their lager is now on sale so… who knows. As we consider that, here’s some notes:

Note #1: “The viaduct is a dominating presence.”
Note #2: Gin with your afternoon tea isn’t at all about boozing. No way.
Note #3: Imran Rahman-Jones has a survey for you to fill out.
Note #4: “The French commitment to le pic-nic must be addressed.“

Via Jeff via Stan, we read a tale of contrition from the beer columnist with the Duluth News Tribune, Dave Hoops, including but not at all limited to these admissions:

I wrote about brewers as geniuses and drinkers as audiences. I wrote about taprooms as destinations, not workplaces. I wrote about “the market” as if it were weather, not rent, debt, distribution contracts, burnout, stainless steel leases, tap handles fought over inch by inch… The older I get, the more I think the local scene was never a scene. It was a set of favors, habits, arguments, second chances, borrowed jockey boxes, anniversary parties, charity kegs, bad batches forgiven and good batches remembered, people showing up because showing up was the point. I used to fly past that in search of the new thing, the national thing, the beer people elsewhere were already talking about. I should have stayed longer with the room I was in.

Relatedly, a very stretched stretch. Still, I do now have a sudden hankering for a Landlord. Similarly, I have a hankering for a Hoegaarden what with this from The Tand and this as well from Boak and Bailey:

We got out of the food and beer pairing game years ago, having failed to be convinced by the supposed miraculous effects of matching food and beer – especially if the food has any oomph. What we do tend to find, however, is that Witbier goes with almost anything. And by ‘goes with’ we mean that it remains tasty and enjoyable in its own right; rarely gets in the way of the food; and often enhances it. We’re always pleased to find Hitachino Nest White Ale on the menu at Japanese restaurants, for example. And, of course, there’s always Hoegaarden, our old pal, which contrary to what you might have heard is still an excellent beer.

Max went on another march from pub to pub in Czechia. I think of these things as being urban pub crawls but, as illustrated, he finds himself in some pretty remote spots:

I could have easily had a second or third serving, but right ahead of me was the hardest part of this hike, the fairly steep slope, the uphill one. It wasn’t very long, just 3 km, but I’m still not in the shape I wish I was. The climb surprisingly went well, I managed without even slowing down my pace. It must have helped that it was all in the woods, and beautiful, with no sign of civilisation to be heard or seen. The rest of the way to my destination, however, would be somewhat less fun. Not because it was ugly, far from it, but because it was almost all in the blazing sun…

Speaking of pub crawls, Martin reminds us that sometimes the march comes up short in other ways:

Dodington is really just a gorgeous long street that takes you out of town… and there’s nothing to actually DO…

And finally, Will Hawkes has adjusted his monthly newsletter London Beer City to provide a free monthly sampler story and an annual subscription to the entire publication for a mere £10. The first free offering is the story of a pub in the city’s Docklands between the wars:

It’s October 1933 and you’re on the corner of the West India Dock Road and King Street, in the heart of London’s Docklands. On your right is a pub with a sign reading, simply, “Charlie Brown’s”. And across the road, almost in the shadow of the London & Blackwall Railway’s low-slung brick viaduct, is another pub with another sign, which also reads “Charlie Brown’s.” How could this be? The answer lies in the story of Limehouse, a slice of dockside East London that, for more than 30 years at the start of the 20th century, was the capital’s most feverishly fetishized neighbourhood. Why? Because, since the 1880s, Limehouse had been London’s first Chinatown – and that brought with it extraordinary public interest, fuelled by prurience and racism.

That’s it. Next up, August. Back to School TV ads and a scramble to make something of the weeks of summer that remain. As you fret, please check out Boak and Bailey posting on Saturday and adding to their fabulously entertaining footnotes week after week at Patreon. And do look out for more of Stan’s “One Link, One Paragraph” format.  Then hunt out something in someone’s archives! Leave oblique comments on someone’s post from 2009!! Listen to a few of Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on certain Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter. Do sign up for Katie’s wonderful self-governing totes autonomous website featuring The Gulp, too.  Ben’s Beer and Badword remains on pause but there is reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer and All About Beer is still offering a range of podcasts – and there’s also Mike Seay’s The Perfect Pour. Plus follow the venerable Full Pint podcast! And there’s the Craft Beer Channel on Youtube as well as the archives of the Beer Ladies Podcast.

*Well, it should be hard to fudge but in the methodology section of the report by by Anthony Foley, Associate Professor Emeritus at Dublin City University,  it appears that there are deemed strengths applied for each category of clinky-drinky: “The aggregate alcohol contents of the different beverages are based on 5% alcohol by volume for cider and 12.5% alcohol content for wine.” Happy to be corrected.