The Netherlands – Page 2 – A Good Beer Blog

Is This One Way Big Craft Might Be Dying?

There is nothing more certain about the brewing trade more than the history is defined an extraordinary limited set of patterns. Those who think that the owners of big craft breweries are special, well, know nothing about the rise of lager in the late 1800s as a premium even healthy drink – and know nothing about the rise of Albany Ale from central New York in early the middle third of the 1800s or the rise of Taunton Ale from southwest England as probably a premium even healthy drink in the last quarter of the 1700s. I suspect Northdown Ale was the premium even healthy drink in the lower Thames valley in the third quarter of the 1600s, too. There are, in fact, only a limited number of things you can say about beer to make people buy it other than that it’s tasty, cheap and gets you a tremendous buzz. They are: (i) it’s premium and (ii) it’s healthy. Check out social media today. The spin doctors are still at it. That quote up there? That is from the fabulously fabulous Dr. Richard W. Unger of UBC. More particularly, it is from his essay “Beer: A New Bulk Good of International Trade” in the book Cogs, Cargoes and Commerce: Maritime Bulk Trade in Northern Europe, 1150-1400. It’s actually the ending. Sorry. Spoilers. It reminds me of craft. Or rather big craft.

Just at the moment, big craft is going through a time of change that is not unlike what happened to the beers of Hamburg in the latter 1400s and early 1500s. Hanseatic Hamburg’s hopped beer as a technology went through an era when it was considered premium, rare and difficult to make. Roughly from 1250 to 1350. Neighbouring markets raised import duties to keep it out or just enough to equalize the cost with local producers. Because Hamburg during that time was the greatest brewing center in the history of beer. 42% of the workforce was involved in brewing. 15% of all Swedish exports were hops sent to the breweries of Hamburg and its allies. Read ye some Unger if you have any doubts. These trading communities had their own warships and a trust based commerce that overcame North Sea and Baltic piracy and storm. A commercial empire. And it all went away. At least the brewing did. They switched to trading in the ultimate beer concentrate – grain.

Here in Canada we are undergoing much more accelerated change at the moment. The collapse of the oil market and the sad performance of the Canadian dollar against the American version means no one in their right mind is even thinking of buying US craft beer either by a quick flip over the border or as an import. Yet there are around 550 craft brewing kettles in the land. As a result, while I can buy 2 litres of Pilsner Urquell for 10 bucks and decent Ontario craft for maybe 12 bucks the equivalent volume of beer in a six pack of fairly pedestrian Sierra Nevada Pale Ale is selling for a silly $15.50 and will likely soon cost more given our new 68 cent dollar. Who needs it? Few if the stock that sits on the shelves is any indication.

This is an accentuated version of what is happening in the US itself. Being well north of 4,000 breweries in the US means fans of good beer in the US are no longer dependent on those Hanseatic Hamburgers of big craft who ship coast to coast. People are making their own better local beer now just as the Netherlands did around 1450 and England did starting in 1520. Big craft is losing sales just as its handmaid bulk cider is. Who needs it? If you are looking for something rare and interesting – premium and maybe even healthy – who needs to go to a grocery store or gas station shelf to buy the beer trucked in from out of state? Fewer and fewer.

The economies of scale in good beer are having their way with the market. Not large scale. Small scale. The era of the great white male multi-millionaire brewery owner is over. The nameless nimble newbie hoards have learned the tricks of Hamburg, leaving the old fests cancelled and the old men the option to sell out, shut down or sit around wondering what happened. Same as it ever was.

Sad News Of A Beer Fan’s Passing Earlier This Summer

cka I took down the little logo for the Cracked Kettle beer store in Amsterdam today. I removed it after getting an email advising that the shop closed a few months back and that owner Jeff Cunningham had died in June after a few months of terminal illness. Sad news. I never met Jeff but had worked with him now and again since the late fall of 2006. His shop paid for the ads in beer shipped to me and other writers then populating the blog as proof of how fine the service was. Knut, micro-famously, had to sit around waiting for a delivery and then got hit by the Norwegian tax man. They also sent care packages to me, to the States and to England, too. In 2008, Lars won a t-shirt from Cracked Kettle in the Christmas photo contest. Ah, for the days of free style happy go lucky beer blogging.

Jeff, along with partner Andy, ran a shop that struck me a something of a ground breaker even if it was only six years ago. Rereading his emails, it is easy to see how he was really excited to be stocking some of the great beers of Europe, providing solid service – and figured he had managed a way to make airlifting it direct to beer fans make sense. And bringing US craft to Europe before others. From the Wayback Machine, it appears that the shop started as a plan to make a micro-brewery in Amsterdam in 2003. Sad to hear of his passing. Some beer fans left their thoughts over at RateBeer.

Book Review: The Economics Of Beer – Swinnen, ed.

I bought this because Simon told me to. Simon said.

This book is a series of essays related to the 2009 conference of The Beeronomics Society. It says on its back cover that it “is the first economic analysis of the beer market and brewing industry” but that is just silly puffery. There have been loads of economic analysis of the beer market and brewing industry. Frankly we have been weighed down by them. Don’t make me review Tremblay and Trembaly again. Do you remember those graphs and tables?

This book is a lot like one of my favorite sets of essays, the papers from the “Cooperstown Symposium on Baseball and American Culture.” It is also a lot like Beer and Philosophy, a set of essays which included one from me on the underlying philosophy of beer regulation in Canada. What they all have in common is that they are a collection of papers tackling aspects of a general topic from various points of view. In the TEOB you will find 18 papers from the 2009 conference organized under the four topics of history, consumption, industrial organization and the new beer markets. With any luck, as with the annual baseball conference but unlike Beer and Philosophy, the followup second conference of The Beeronomics Society will issue another volume of essays reflective of the topics covered in September 2011.

So is it worth getting? For a book nerd like me, sure. I was a little uneasy with the superficiality of the first essay “A Brief Economic History of Beer” given it covered so much of time and culture so quickly. However, when I saw that there was an essay by Richard Unger, everyone’s favorite beery medievalist and Renaissance man, I was won over. And the essay “Recent Economic Developments in the Import and Craft Segments of the US Brewing Industry” by the manical graph-huggers¹ T+T may serve as something of an update of their 2005 book. Best of all, each submission comes with its own bibliography alerting folk like me to other papers and texts that might be out there just waiting to be added to the book shelf.

Published, too, by Oxford University Press, this book is another sign that we fans of beer and brewing live in lucky times. If I have more intelligent comment after reading a bit more, I will add it in the comments. But at this point this, too, looks like a good buy for the serious beer nerd.

¹ There are seven graphs and four table in just 18 pages!!!

What A Perfect Day For A Meta-Meta-Discussion!

An interesting comparison today between two communities of beer bloggy types. With a hearty hat tip to Stan, I see, Mark Dredge in England considers the hobby of amateur writing about professional beers and brewing to be incredibly important. Sure, he is yet to come down after a successful conference he just helped organize but he seems honestly sincere so that is good. Yet… “Things are changing,” he says. Changing? What have I been doing for eight years, I wonder in reply.

By contrast, across the North Sea, Knut reports, the eve of the Copenhagen Beer Festival is upon us… as is a massive slagging fest amongst beer hobbyists about ripping people off in the name of a supposedly greater cause. My Danish is limited to teak side tables so I had to use Google translator to learn this:

But now comes the full story. For Tuesday there was a communication from the Danish Beer Enthusiasts land board, where you actually like 100% with Beerticker.dk. I had already made it clear that the consequence would be that publication. Because treatment of Beerticker.dk now is completely ludicrous compared to what is Danish Beer Enthusiasts primary purpose – to promote the beer case.

I am not sure of what all that means but Knut advises Peter Myrup Olesen accuses the organisation the Danish Beer Enthusiasts of not following up on promises of sponsorship and of stealing content from his site to use both online and in their printed magazine. Having had a taste of infringement myself (not to mention the difference in views between myself and a sponsor as to what $100 earns them) I have every sympathy.

The good and the bad laid bare before us. Like most things, especially things involving money, good beer and good beer writing attracts its fair share of each.

Important Conference Sources Fact Update: apparently at the UK conference “…Pete Brown said posts should be no more than 300…” words. I like Pete plenty but, seriously, that’s a load of crap. Pete writes far longer posts quite often. My rule of thumb? Don’t forget the letter “e” in any post.

… and a note from the Dutch contingent: a certain level of incredulity from the Netherlands if Google translates for tone. I like this bit:

And your mouth is exactly what not to do as a blogger. You find something, you have an opinion, you let us hear. Tell everyone what you think about everything around you. Is anything good? Shout it from the rooftops! Is something not good? Yell as loud. If you are afraid to lose all your free beer then you do something else. Only if you’re critical, your opinion is relevant.

Interesting point. Am I afraid of losing all my free beer? Fortunately for my ethics, few brewers get samples to Easlakia. I wonder what it would be like and I would be like if I lived the easy life of an urban center beer blogger wallowing in cheques and love letters?

Trying To Recall Cafe Wim

I don’t know why I woke up and asked myself what it was I liked to order at the long shut Cafe Wim on Sussex near the market in Ottawa in the mid-90s. I was awake the best part of an hour involuntarily trying to remember. There are enough references on the internet but I can’t find a picture of the large Dutch flag flapping out front facing the HQ of Revenue Canada. I think it might have just been the pot…no, basin of cafe au lait, open faced sandwishes on rye with thin onion, the college lassies in black and bulky sweaters reading and smoking, pre-wi-fi, the mismatched furniture and the staff who exuded accusations of poserism as they themselves posed. In the back there was the semi-abandoned odd dark split levels of Expo-67-meets-Holland furnishings, beyond that a patio. I was there the weekend before the last Quebec Referendum. It was like this but this is not it. It was a stage on a Saturday afternoon before ending at Irene’s.

Holland: Struis, Brouwerij ‘t IJ, Amsterdam

I have a sticker on my hand that says “$6.20” and on my desk I have a 330 ml bottle of Struis. In the US, that price gets the best part of a decent six pack of craft beer. In Ontario, it gets you half a six of Unibroue’s Trois Pistoles or a large Chimay Premiere. So, for my dollar, this beer from Brouwerij ‘t IJ has got some pretty good competition and really has some explaining to do.

Richly clinging pale pine lumber head over orange amber ale, much muddier after the final pour and yeasty shake. On the nose a hop basket – your Grannie’s knitting basket that is as these have a haunting waft of musty attic. On these mouth, it starts to make sense. This is like Orval taken up a notch or two with 9% alcohol and a bigger maltier profile. Rather than cover up the booze with malt, this one blends it in with the orange peel, twiggy and lavender hops giving a aged spicy effect. This sits over fig and raisin malt. Steely finish. My creaky Dutch tells me the label’s claim of biobeer as well as ongefiltered and ongepasteuriseerd refers to some organic status, unfiltered and unpasturised. Imported to the US by Shelton Brothers, there is strong but not universal BAer support.

Is a small bottle like this worth it? For a try, sure – go ahead. After a try, if you love it, why not buy more? But if it is not the beer you absolutely love, I see the price point as a real issue for this one when you consider it sells for the same price as a 330ml Chimay Premiere at the fine bottle shop Cracked Kettle in Amsterdam. Where’d that price difference come from in mid-Atlantic transit?

Colonial Dutch Beer

Last week, a reader named Bob posed a very good question in the comments about: “Did the Dutch traders ship beer as a commodity in trade for Asian goods? If yes, what years, what style? Were hops used in any manner then?“. I thought it was such a good question that I posed it to Richard Unger, Professor at UBC and author of a number of books on beer history as well as the shipping trade. It may well be that there is no better person to answer Bob. And he did:

After some lengthy travelling I am now back home and can try to answer your or rather Bob’s question.

Amsterdam brewers in the first half of the 19th century produced some called East India beer which was not much different, so it was said, from beer brewed in the Bavarian style. Up to the 1860s Bavarian beer was extremely rare in the Kingdom of the Netherlands and only with the setting up of new breweries in the 1860s was the novel technology adopted, and then with enthusiasm. So such East India beer was special and different from the normal output.

It probably had a higher alcohol content though – that was the usual way to try to protect beers going to the tropics from spoilage. Dutch brewers, principally in Amsterdam, did brew beer for export to the East Indies even in the first half of the seventeenth century but it appears to have been the typical premium hopped beer, a bit better and somewhat stronger, than the beer made for consumption at home. There were many different names used for different beers in the sixteenth and seventeenth centuries but I have never come across one that identified the beer made for export to the Indies, either East or West.

It is possible that none of that export beer was ever sold on the domestic market, the opposite with what happened with IPA which not long after it was established in the East became a popular drink at home. Incidentally the date of the first production of IPA is uncertain, or at least I am not certain. My best guess is a rather late one, that is around 1830 but I would be happy to be corrected. I am sorry to offer so little but I hope it is of some help.

Regards, Richard Unger

Very interesting and has triggered the posing of another question that I have already put to Lew Bryson about one meaning of the word “gueuze” which may be a red herring – which might in itself be a pun.

Bob Asks A Good Question About Dutch Beer

We all know the story of India Pale Ale but Bob asks in the comments whether the Dutch ever did a similar thing:

Bob Schneider [11:37 PM June 25, 2007]
bob.blustar@gmail.com
http://brewersonthelake.com
I realise that this is a review of a book but I was wondering if you could satisfy my curiosity. When I was brewing professionally in Holland, MI, I was trying to come up with a beer name and tagline that connected with the Dutch East India Trading Company (correct name?) similar to India Pale Ale shipped to British troops stationed in India. I did some research but ended up making an IPA with our house German ale yeast. When I put the beer on tap at the brew pub, the owners renamed it anyway. It was still one of the best IPAs I have made.

So my question is; Did the Dutch traders ship beer as a commodity in trade for Asian goods? If yes, what years, what style? Were hops used in any manner then?

Thanks
Bob

Good enough to be brought up to the surface for a little bit more of a think….or a thunk if I can’t come up with anything. I will check through Unger’s texts but if anyone else has any ideas, please share.

Book Review: A History of Brewing in Holland 900 – 1900

I started reading my copy of A History of Brewing in Holland 900-1900: Economy, Technology and the State by UBC professor Richard W. Unger, published in 2001. Careful readers will recall that I had ached after this book ever since I reviewed his 2004 publication Beer in the Middle Ages and the Renaissance but was a bit depressed about the sticker price of this one. Divine (or at least professorial) intervention, however, landed me the prize of a review copy.

I am only about 70 pages in – up to the 1400s – and am fascinated all over again by the precision and detail of the research yet also by how readable Unger makes understanding his work. So far, in a nutshell, he has taken medieval tax and shipping records and then traces how the semi-autonomous cities and towns within and neighbouring the Low Countries produced traded and consumed beer. He shows how Holland’s success in leveraging the new fangled hop that arrived from the south-eastern North Sea shipping trade in the 1300s led to the replacement of gruit as a flavouring in beer, triggered a shift in taxation and public regulation while expanding commerce through the ability of hops to stabilize the beer to allow it travel farther while maintaining its good condition. This portion of the book mirrors some of what was included more detail in his other book – for example, how taxes were based first on granting a monopoly to supplying an ingredient (ie counts farming to local towns the right to control the gruit trade) then on the production of beer (excise tax based on production provided more than 50% of Lieden’s revenue in the early 1400s) then on control of shipping of beer (through tolls, holding periods for trans-shipped casks and special import duties). The general information on the medieval economy is also interesting – like the fact that the Black Plague led to the marketplace for labour after it passed through as the survivors could decide what to do with their skills and thereby their lives.

I will add to this post as I move through the book but, again, I am struck how I would love to find a current text of this detailed quality in relation to the economics of English, American or any other region’s brewing but, other than Hornsey’s more scientific and encyclopedic A History of Beer and Brewing, know of none.

Reason #17 As To Why We Need Sponsorships

This is what I am talking about. I would love to get a copy of this book but – wow! – one hundred and fifty-four clams. Don’t get me wrong. A History of Brewing in Holland 900-1900: Economy, Technology and the State by Richard W. Unger (2001) would fit very nicely beside his next following text Beer in the Middle Ages and Renaissance reviewed back here with great gusto. In have a review request in to the publisher in Holland but am not holding my breath given that it is five years old. Yet access to this sort of research is vital to the workings of A Good Beer Blog.

So should you see an ad pop up sometime, this is why. Just saying.