The First Thursday Beer News Of October 2019

Beer: less popular year after year!

Ah, beer. You ever ask yourself on why you bother thinking about it? You know, if it’s not your last ditch effort to cobble together a career? BA Bart posted a thread on Twitter this week on the latest stats – which seem to be in line with the previous stats. All worth considering, for sure, but there is that underlying personal question that I suppose everyone who reads this blog has asked themselves since their first glass – why do I bother? Knitting bloggers have a way easier answer. Mittens. Knitting bloggers get all the breaks.

Speaking of big stats over time, relatedly and with a similar set of graphs, apparently Russia’s public policy program to reduce alcohol consumption has been… a fabulous success:

In 2018, Russian life expectancy reached its historic peak, standing at almost 68 years for men and 78 years for women. The experience gathered by the Russian Federation in reducing the burden of disease stemming from alcohol represents a powerful argument that effective alcohol policy is essential to improving the prospects of living long and healthy lives.

By contrast, Gary thumbs his nose at Mr. Putin and gives us a portrait of one of my old favourites,* La Choulette, and the under-respected biere du garde style:

It has a full, complex flavour, quite different from the standard conception at least in North America of a “Belgian ale”. The beer is somewhat earthy, dark fruit estery, with malty/caramel tones, and an interesting tonic or “camphor” edge, almost gin-like to my taste. It has no tart notes, and is quite different from a Flanders brown style, East or West.

Before going on junket with others of the cap in hand crowd,** young Mr. Curtis wrote a response to a typical Stone-based blurt a ripping set of tweets on the failure that has been Stone Brewing’s experience in the UK and Europe including this bit of honesty:

They’ve had to sell there entire U.K. brewing operation. Instead of trying to understand their export markets, they’ve attempted to subvert them. And it’s backfired time and time again.

Yowza! It’s all true, of course, but as we know with the stale older monied end of US craft beer – facts are not all they are cracked up to be.

Perhaps related, GBH shared Jeff Alworth’s sharing of the Instagram posting by Baltimore brewer Megan Stone of @isbeeracarb on sad reality of brew house work conditions.  Because I don’t want to know what my kids do on Friday night, I stay away from Instagram so this was helpful.

Beth Demmon has published a wonderfully in-depth piece at CraftBeer.com on brewing while raising a family:

As Oliver, 34, and her generation have children—albeit later and at a lower rate than generations past—more beer professionals are increasingly finding themselves in similar situations as Oliver. Child care costs, lack of parental benefits, and other obstacles mean employees working in the estimated 7,500 breweries across the United States face the potential of their children existing in alcohol-centric spaces.

Now perhaps building upon those last two stories, “scandal” and “Ontario” usually evoke as much shock as the combination of “curling” and “action” but this week the decision of Ontario Craft Brewers*** to attend and post on social media about a government PR announcement which included standing with a certain Member of Provincial Parliament (“MPP”) due to his past and presumably present day quite intolerant positions. Ben Johnson I believe was the first to point out the glaring problem:

For an organization that has made public overtures to women in their industry, the @OntCraftBrewers looks pretty hypocritical here posing for photo ops with a kid who said he wants to make a woman’s right to choose what to do with her body “unthinkable in our lifetime.”

Brewers issued social media statements: Muddy York, Bench, Sawdust City,**** People’s Pints, Manantler. There are others. It made the news. And there was some unhappiness that the associated larger event got tarnished.  Some didn’t comment. Jordan posted his thoughts on the naturally resulting trade backlash this way:

The OCB’s leadership is actively undermining its own credibility. They have lost two members this week in Block 3 and Manantler and may well yet lose Muddy York. Their largest members are backpedaling faster than I have ever seen them and while I would like to think that this would be a wake up call to them, I just don’t believe it. I think they believe this will go away because this is an emotional response. 

Disastrous decision. In other key conservative political news which might be related, have a gander at British Cabinet member Michael Gove recently pickled out of his skull – not only in public but in the UK’s Parliament.

In more positive news, co-creator of this stuff Max headed out from Prague tracing a line north to try out some actual (and not craft bastardized) kviek in Norway as part of a program to establish partnerships between Czech and Norwegian people who practice traditional trades and crafts:*****

After a hearty lunch prepared by his wife, Julie, Sigurd took us a couple of kilometres uphill to pick juniper and get some alder wood for the next day’s brew. We came back with a full trailer and we sat in the garden to have some home made beer while we waited for our accommodation to be ready. That’s when I had my first contact with a Kveik Ale, brewed with juniper but with a boiled wort. It was amazing! It had notes of green wood and spice that reminded me of Szechuan pepper without the burn, but they weren’t overpowering. It still tasted like beer thanks to its sufficiently muscular malt base.

Wow. And no one adding fruit syrups at all!  Finally, some other beer news in brief:

a. The craft beer hangover.
b. Zwanze Day fightin’ words!
c. Beer powered radio.
d. A trip to JJB’s (aka the formerly Stonch’s) pub.
e. The most blatant example of entitled craft ripping off someone’s intellectual property yet. Oof, indeed.
f. Barry in Germany is now selling his own clinky drinky produce!

Finito! I’m actually sick as I put this together. The autumn school bug. While I recover, I can look forward to expect the Boak and Bailey news update on Saturday and Stan should back on Monday. Check out the OCBG Podcast on Tuesdays, too. Heck, there is so much to follow – what do you need me for… sorry… it’s  just the cold medicine talking… zzzzzzz… zz… zlurp… zzzzzzzzzzzz…

 

*Ten summers ago…
**If I have done anything, my part in making “the junketeer’s admission” a norm has been my proudest achievement.
***Former sponsors of this blog.
****Oddly, even having to explain a former senior staffer wearing their t-shirt as if he was still representing.
*****Sounds actually legitimate!

The Thursday Beery News Update For Fire, College, Style and Being Fifty-Six

I picked that picture up there of a fire in France earlier in the week, the night time warming of the vineyards at Chateau Figeac: “rows and rows of candles on the vineyard to protect the vines from frosty nights…” Here’s perhaps an even more stunning image, the French Côte-d’Or lit up at night form above. I spent three weeks in Paris with pals in 1986, weaving from art galleries to bars to cafe’s to our small family run hotel. We were there so long we got grief from the owners for being so bad at getting to know Paris, for wasting the experience that we were being told where to visit and that led to me, a gawky probably hungover 22 year old, staring at the blue glass at  Notre-Dame. Lovely then. Sad now.

Let’s go! Diageo has done a good thing:

The maker of the iconic Irish stout Guinness has announced it is removing plastic from beer packaging. Plastic ring carriers and shrink wrap will be removed from multipacks of Diageo’s beer products – Guinness, Harp, Rockshore and Smithwick’s. They will be replaced with 100% recyclable and biodegradable cardboard.

Excellent. And here’s an excellent suggestion for a gravestone, one that speaks to one of our lingering and perhaps pre-Christian rituals.

I am a bad man. I missed a post by a co-author, mainly because it came out two Thursdays ago, exactly when I am in a post-update publication funk. It’s Jordan’s post on the things he has learned creating and running a college course about beer:

How do you create something unique from scratch?  For one thing, it’s continuing education, which means that it’s nights and weekends. It has to be affordable. It’s a self selecting group of students and they have presumably been through a long day at work or a long week at work by the time they get to you. It has to be instructional, educational, and entertaining enough to hold their interest. It probably needs to be a little interactive and there has to be room for discussion. That goes for all 67 hours of class time from the preview workshop to the last week of the last class.  So there I was: anxious about public speaking, with no experience teaching, tasked with creating and administering 67 hours of content, and just bloody minded enough to think I could pull it off.

Speaking of structures, Jeff wrote and excellent thing on the development of flash in the pan styles and by excellent I mean he stated something that I have long considered the case:

With trends, there’s a push-pull, and the pull is what establishes the style. First breweries gamble with something new—that’s the push. With a style like gose or a technique like kettle-souring, the push may last for years before a brewery scores a hit. But then that organic interest comes and customers start asking for the new thing. Brewers have been pushing saison for 20 years and Americans are just not taking the bait. But hazies? That’s all pull now. Even brewers who hate them feel compelled to offer their ravenous customers what they want. 

Pay attention to that push. Many folk deny it exists, saying its all demand driven. As if there ever was a public outpouring demanding a gap needed to be filled by Black IPA or sugar coated breakfast cereal gose. Officially absolving the beer drinking public from these sorts of abominations of marketing is a welcome thing. And the distinction between trend and style also fits better with the original Jacksonian intention of style to be an emulation of a classic. Good stuff.

Speaking of writing excellent things, Evan Rail has been tweeting about writing longer writing beery-wise as part of his process of writing a new piece of longer writing:

As a writer, you’re constantly doing short-term, short-gain work, which makes it really hard to get ahead. The work that brings real satisfaction — and which often makes for long-term success, financial and otherwise — is hard to fit into the day-to-day grind.

It’s the same for the amateur boy beer writer. Time is the commodity I simply don’t have. I’ve put in 24 hours since 36 hours ago. Frankly, I was glad to get a number of posts on beer and 1400s Bristol this winter but if I had my druthers I would do that sort of research and writing all the days of my life.

Politics? Here in Ontario, we have a particular form of conservative government which is dedicated to changing the way we get our booze and dope. It even affected the annual provincial budget to the point I have to go into work today to look at some beer law, an interesting puzzle. This was a telling tweet:

Number of times Doug Ford’s budget mentioned the words “alcohol” or “beer”: 46. Number of times “poverty” was mentioned: 0. Priorities.

That being said, we regularly regulate these things at the provincial level and alcohol has been at the forefront of cultural policy at many times in our past, not only from the 1870s to the 1930s the period people can’t cope with. Ontario, the true foundation of all hoppy beer trends. Buy our book Ontario Beer for the full story. Seriously. Grow up. Buy it. Pretend it’s my birthday.

A short post this week. But lots of good stuff to share. And it really is my birthday. On a Thursday before a four day springtime weekend. “W” to the “oooot”! And this is the one I have been waiting for. Fifty-six! Remember when you were nineteen and you couldn’t wait to be fifty-six? As you reflect in the arm glow of that, don’t forget Boak and Bailey on Saturday and Stan on Monday. Each a gift to us all. See you next week!

Toasting The Defeat Of Napoleon III With Belgian Beer

A quick historic vignette. To the right is a portion of an article entitled “The Surrender of Napoleon” published in the 7 September 1870 edition of the Daily Albany Argus from New York’s capital reporting on events from 1 September, occurring an ocean away after the defeat of France at the Battle of Sedan which took place on the Franco-Belgian border. The full article is here.

The interesting thing for present purposes is, of course, the fact that Bismark calls out for a drink and is presented with Belgian beer. He shares it with the journalist as well as General Forsyth, a US officer who was present to observe the battle from the perspective of Bismark’s Prussian lines. In another article from the day before published in the Commercial Advertiser of New York, there is a suggestion that the beer met the needs of the moment, the Belgian beer washing down the hearty congratulations which were being passed around.

For me, this is one of the earlier references to Belgian beer that I have found. This may be surprising but we need to keep in mind that Belgium only becomes the independent country in 1830 so it would be reasonable for earlier references to be regional rather than national. I would be happily corrected if that is not the case, if others have earlier references.

Immediate Update: via a Google Books search in an 1858 issue of Harper’s New Monthly Magazine, I found this passage in a temperance minded travel piece fabulously titled “Vagabondizing in Belgium” which uses the term once:

One day in Antwerp I asked if they had good water there. A washer-woman sitting near me, with lager-pot in hand, promptly answered, “Oh yes, excellent water, all the Englishmen that come here bring such gray, dirty shirts, but once or twice washing here brings them white as milk.” A stevedore close by, seeing by my countenance that my question was not fully answered, undertook to set the matter right by saying, “Ohyes, we have first-rate water, only that sometimes in winter it gets so hard on top that the vessels can’t go at all, then comes tight times for all us commercial people.” The landlady (who is also cook and barmaid), corrected the ignorant, uncivil persons—”it was not the river-water, nor the sea-water that the gentleman was inquiring after at all, but it was the well-water that the gentleman wished to know about, “and proceeded to inform the gentleman that it was the very nicest water in the known world, and made the nicest soup (just by adding a little beef, and cabbage, and turnips, and potatoes, and a few such little things) that ever a gentleman partook of. But the gentleman himself corrected and startled the whole company (as much as so heavy a company could be startled), by asking, “Was it good to drink?” Each heavy head swung slowly upon its heavy shoulders, each heavy eye was aimed directly at the querist’s face and stretched wide open with stark astonishment. At such a crisis only the landlord had words to offer. That important and heaviest individual of them all—he who seldom deigned to make long speeches—whose placid nature was seldom ruffled—who deemed it pious to drink and smoke, and who devoutly followed the path of duty—he who, saturated like a sponge, swelled from the topmost bristle to the tips of his toes with honest lager—he whose favor I had assiduously courted and whose resplendent face had begun to beam benignly o’er my foreign faults—now turned upon me looks of pity and contempt; and, stretching the doubled chin full half an inch above his massive chest, in his sharpest tones demanded, “To what?” then feeling that he had full well resented the serious insult to his profession and his country, he slowly turned upon his broad, flat heels, elevated his ponderous elbow, a connecting spring turned up his face, his jaw dropped down, his eye rolled up, a short faint gurgle, a long-drawn sigh, and he glanced serenely through the bottom of a large glass tumbler. But I never regained the great man’s esteem, nor do I, to this day, know whether the water of Belgium is fit to drink.

Notwithstanding their constant guzzling, I was ten days among Belgian drinkers before I saw a man so drunk that he could not walk erect and treat politely each one he met—which proves it, though an unseemly practice, yet a safer one than drinking whisky. Since Noah left the ark and the sons of Noah raised up new cities, each new-formed nation has found some new stimulant; but not one among the list of findings is at once so wholesome, cheap, and harmless as Belgian beer, and I look upon its introduction into the United States as an important reformatory movement. Temperance, total abstinence, Washingtonian, and other reforms have had their day and are forgotten, and the current year sees more alcoholic destruction than any former one has done. Those villainous mixtures that are labeled Brandy, Port, Champagne, etc., that flow into every street and alley of our cities, to every village and crossroad of our country, are rapidly telling upon our national health, temper, and reputation. Our ambitious men are changed by fiery poisons to reckless adventurers, those of medium virtue to rabid criminals, and we are coming to be looked upon as a nation of desperadoes. One of the first salutations I receive from nearly every person with whom I become acquainted is, “You have a great many murderers and incendiaries in America.” I answer that of course we have, while receiving hundreds per day of the vilest outcasts of all Europe; but feel all the time that that is not all the reason, and am anxious that the introduction of weak malt liquors and the increased growth of light wines should quench that fire which is burning out the best young blood of our country. The almost universal robust health that I meet is a powerful advocate in favor of this least of many evils. Four persons of each five I see have perfect, substantial health, while in the region I came from four native adults in five arc in some way diseased. Of course the constant indoor life of females, the worst of all kitchens, and the infernal quackery that reigns triumphant there, have much to do with that degeneracy; but the effect of our national tipple is not likely to turn out a slight one, provided that tipple continues to increase in quantity and deadly power as it has done for ten years last past.

Hey… if I coped another 400 words from the article this would be a #BeeryLongRead!

Updated Immediate Update: So, let me get there. To reach the 1500 word minimum in an absolutely cheater-pants way I offer you an illustration of a slightly later reference from this magazine article in a periodical named Epoch, 1887, volume 2, pages 31 to 32 under the heading “European Correspondence: French Beer” authored by one Charles Seymour:

French Beer PARIS, August 6, 1887. The rapid and steady increase in the consumption of beer is likely to continue, for the phyloxera, mildew and black rot still make sad havoc with the vines, and although our American plants are well acclimatized in certain districts, the total average under cultivation does not increase. Wine is, consequently, not so good and so plentiful as it used to be, and beer fast replacing it as a beverage. This extension in the use of fermented liquor has finally aroused the French brewers to call attention to the fact that excellent beer is still made in France, and to show their unpatriotic countrymen that a good deal of beer purporting to come from the fatherland is really brewed at no great distance from Paris. For this purpose they have interested the Minister of Agriculture, and that official has decided, in concert with the leading brewers, to hold an exhibition of all the products, materials and machinery used in the manufacture of beer, and all the utensils employed in its distribution and sale. No foreign beer will be admitted, but any country is free to send samples of the raw material, machinery and implements used, provided they are represented by French agents. French brewers confidently believe that when their beer is drank at the Palace of Industry it will be found quite equal to any made in England, Germany or Austria. In fact, it is not impossible that the light, clear and sparkling beer manufactured in this country may prove to be superior in nutritious and digestive qualities to its German rival. Visitors to the forthcoming exhibition—which opens on the 21st inst. and continues until October 31st—will be enabled to sample the brews under the best conditions, as especial pains are to be taken to serve the beer as it should be served; for it is a fact that most of the dealers in wines and liquors have known very little about handling beer. The temperature of the cellar, the care of the casks, and above all, the cleanliness of the pumps and conductors are details utterly ignored by the majority of French liquor sellers. How often have I heard American visitors here complain of the detestable quality of the beer and sigh for a glass of Milwaukee. It is not because the French beer is bad per se, it is because a Frenchman doesn’t know how to serve it. When we remember that France is essentially a wine country, and that beer drinking here is comparatively a modern custom, it is not surprising that so much ignorance prevails about the way to properly handle the “blonde” and the “brune.” Another advantage of the exhibition will be to place before the eyes of French brewers the latest improvements in use in England, Germany and Austria, for it is unfortunately true that in this country the brewers are a long way behind their neighbors in the use of modern appliances. Curiously enough while so many Frenchmen think they prefer foreign beer to that made in their own land, France produces the barley that is used in the brewing of the best English, German and Belgian beer; on the other hand the French hops are not in favor with French brewers, who prefer to import the German and Belgian plant. So you see that beer is the fashion in this gay city, although Frenchmen claim that Gambrinus was a melancholy man with hazy ideas and consequently diametrically opposed to their national genius. Beer drinking, as it is practised in England and America, is, happily, unknown here. No Frenchman will stand up at a counter and toss off a glass of beer, and so all attempts to introduce the bar system have failed. A Frenchman wants to sit down when he takes a drink, and if he has some one to talk to, so much the better; otherwise he will look at the passing crowd, which is always an interesting study in this great city.

Result! Under both the newspaper search as well as Google books, prior to 1900 there are very few references to the topic, just a handful. Which is interesting. Fabulous reference to the phyloxera being a cause of increased interest in beer.

Bayonne Outside Cider Off Newfoundland In 1520

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I had lost this book. I found it again yesterday. The precursors of Jacques Cartier, 1497-1534: a collection of documents relating to the early history of the Dominion of Canada. Notice that it is a book published under the authority of the Canadian Federal Minister of Agriculture published by the Government Printing Bureau in Ottawa in 1911. We really used to know how to do government right.

Attentive readers will recall last March’s post in which I speculated on who might actually have been the first brewer in New France. A year earlier I wrote about the masses of beer transported along with the English Arctic iron ore mining mission led by Martin Frobisher in the 1570s. This is half a century earlier and might at least exemplify the earliest sort of alcohol use in North America – cider. Newfoundland is an obvious candidate. I suspect West Country fishermen drying cod for the summer caught on the Grand Banks were brewing at their coastal camps in the late 1500s. In the early 1600s they were clearly using beer and aqua vitae. So, its pretty much obvious that the earliest crews were enjoying strong drink in their earliest voyages as this record from 1520 shows:

To My Lord the Lieutenant of My Lord the Mayor, Sheriffs and Notable Council of Bayonne:

Messrs. Michael de Segure and Matthew de Biran make humble petition, setting forth that they have decided, at God’s pleasure, to send their vessel as far as Newfoundland to fish, and they need a large quantity of provisions, and among other things the number and quantity of forty butts of cider, of the best that can be found. And this being so, that the said de Segure has an orchard on his farm at St. Stephen, which is worked at his expense and from this he has a certain amount of cider; and also the said de Biran has certain debts at Seinhanx, for which he is willing to take payment in cider. In consideration of this, the said petitioners beg, supplicate and ask that you will be pleased to grant them permission, by special favour and without prejudice to the regulations of the said city, to load on board the said vessel forty butts of outside cider, part from the farm of the said de Segure and the surplus from Seinhanx, for the provision and victualling of the said vessel ; and you will be doing well.

Signed : M. de Biran.

The present request having been read and considered here in council, it has been ordered that the said petitioners, after they have taken oath before My Lord the Lieutenant, shall be allowed and permitted to load cider in their said vessel for the provisioning of the same, half the amount necessary thereto being grown in the city, and the other half being that belonging to the said petitioners. And this by special favour, in consideration of the voyage the said vessel is to make, and without prejudice to the regulations of the city making mention of wines and ciders, and to other restrictions and edict of the king, our lord, relating to the ports, loading and unloading. And should they be found doing the contrary, they will incur a fine of one hundred livres tournois, to be applied to the affairs of the city.

Given in council, 6 March, 1520.

Bayonne is a port town on the Atlantic coast just north of the French-Spanish border. You seem to be able to get cider and cod fish tapas there still. Early relations on the Canadian coast appear to have been friendly, Mi’kmaq chiefs joining them on the return trip over wintering in Europe on occasion. Crews from Bayonne had been sailing long distances for centuries before this request for cider was made. The Grand Banks cod fishery continued for decades after, well before settlement attempts. Strong drink would have accompanied them throughout the centuries. We even had a fish war with Spain in the 1990s. That image up there? It’s actually from 178 years after M. de Segure and M. de Biran set out with their 40 butt in the hold – according to the Government of Canada website where I found it. Hey. We still do this stuff through government action.

So… what is outside cider? I have no idea.

Grill, Shed, Steak, Rain, Bieres de Garde And Saisons

The trouble with charcoal grilling is that when the rain comes you can’t turn it off. Propane, on the other hand, has a nice dial that has a “0” setting. But there is the garden shed and, when it rains and you have visitors, it can turn out to be a delightful place to while away a late afternoon hour reading last week’s newspapers in the recycling bin, listening to AM radio and comparing a few examples of bieres de garde and saisons.

We opened the Ch’ti Blonde from Brasserie Castelain à Bénifontaine first, a gold ale called a saison (though French not Belgian) by the BAers but a biere de garde by Phil Markowski in his book Farmhouse Ales under a white mouse head that resolved to a froth and rim. It was the favorite of the set with cream malted milk, pear juice and nutty grain. Very soft water. I actually wrote “limpid cream of what graininess” but I am a little embarrassed by that pencil scribble. It gets a fairly poor rating from the BAers but maybe that is because they were not in a shed when they tried it. Castelain’s Blond (no “e”) Biere de Garde was drier but still creamy fruity, not far off the greatest example of a Canadian export ale. Light sultana rather than pear. Also dry in the sense of bread crusty rather than astringency. Lighter gold than the Ch’ti but, again, the rich firm egg white mousse head and far more BAers approve. By this time the shed dwellers had decided that steak could in fact be finger food and also that these ales were an excellent pairing with chunks of rib and New York strip. The Jenlain Ambree by Brasserie Duyck was another level of richness altogether, the colour of a chunk of deep smoked Baltic amber, the richest lacing I have ever seen left on a glass. Hazelnut and raisin, brown sugar and black current with a hint of tobacco. Lately I have been thinking that amber ales are the one style that could quietly slip away and never be missed. Placing this in the glass in the hand in the shed as the rain thumped on the roof and steak was eaten was an instructive treat as to what ambers can be, though 6% of BAers hesitate to be so enthusiastic.

I think this is the worst photo I have ever posted so I will keep it tiny unless you choose to click on it for the full effect. Apparently there is a limit to the beery photographic arts and I have made it my own. The 3 Monts to the left was picked up at Marche Jovi in nearby Quebec for a stunningly low price of under six bucks. Plenty of malteser and pale malt graininess with yellow plum and apple fruitiness, straw gold with more of the thick rich head, cream in the yeast. The water was not as soft was either beer from Castelain but all BAers love it. By Brasserie De Saint-Sylvestre who also made this biere nouvelle. To the right, the Fantome Winter was one of the stranger beers I have ever had and, frankly, a disappointment. All I could taste was radish, sharp and vegetative, over and all around the insufficient malt. In my ignorance, I didn’t realize that was likely quite an aged beer as the happy BAers explain. Neither the cork or even label, with its unmarked best before portion, give a hint as to the year but that is all right as I suspect I will consider this just a lesson learned even though I generally love Fantome.

By this time there were stars and a breeze as the cold front finished moving through.

Why Don’t They Study Slam Dancing And Health Anymore?

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Another day, another bunch of odd academic studies from lab coated laboratorians or policy documents from lobbyist trying to tell us all what beer does with you or what you do when you are with your beer. From France we learn, first, that “when the music gets loud, we tend to drain our mug of brew faster”:

Researchers staked out two bars in the west of France and observed drinking habits of 40 patrons. With permission from bartenders, the scientists pumped up the volume of a Top 40 station from 72 to 88 pounding decibels. In this earsplitting din of pop-music, patrons drank more in less time.

Is it possible that people who like to drink slowly and have quieter habits do not patronize places where Top 40 stations are played at 72 to 88 pounding decibels? Or maybe are they drinking to numb the pain? This article from here in Canada, next, seems to suggest that university age female drinking is new:

“You’re just an amateur if you can’t drink as much [as the guys] … you’re kind of like a sissy,” says Smith. “It’s not even always how much you’re drinking but what you’re drinking. Like, if a girl is drinking a stereotypical man-drink like whisky or dark rum or beer, it’s like guys are attracted to her or that it’s more impressive.

If they are suggesting this is new, well, that would be news to everyone I know in the mid-50s to early-40s bracket who were at college in Maritime Canada 25 to 30 years ago, who roamed in packs earning nicknames like “The Girls Who Said Woo”. Sure there were dumb, sad or bad incidents to all sorts of kids but risks and dangers were mitigated by group dynamics and common sense – designated drivers, not inviting jerks along and people just watched out for each other, like the time one evening’s overeager drinking buddy was stitched up by last night’s one from the med frat. Heck, on any given evening large lads like me were pointed at by a few gals as they said I was their boyfriend while I scowled a bit. If that does not still occur, that would have nothing to do with the drink so much as a sad loss of good manners.

Finally, US College basketball executives are considering an end to beer advertising during the “March Madness” national championship basketball tournament. Currently:

The NCAA’s advertising policy on its face…specifically prohibits ads for cigarettes, sports wagering, gambling, nightclubs, firearms and weapons, athletic recruitment services, and depictions of any student-athlete group in a degrading, demeaning or disrespectful manner. “Impermissible” ads also include NC-17-rated motion pictures, television programming or interactive games, and alcoholic beverages. But, ads for malt beverages, beer, and wine products that do not exceed six percent alcohol by volume are excepted, with limitations.

This is no small business as we are told that two beer marketers — Anheuser-Busch and Miller Brewing — spent nearly $30 million to advertise during the 2007 NCAA national basketball championships. But are these breweries advertising to the young or the old glory-days guys who pretend to themselves that they were as good back in the day?

I don’t pretend that there is not some degree of common sense or academic value in clever people noting these sorts of things but I am not going to join the new dries anytime soon, either. Sometimes in these matters we only hear of the sort of common sense that sees only one side of the matter and not the kids who like to sweaty slam dance to loud music, the gang of kids looking for safe dumb fun or the sofa surfers who just like to watch those ads for Bud with speaking frogs or with the guys who say “Wazzup?” How much money has A-B or Miller given to higher education through these ads or even otherwise? How many noisy slam-dancers just had a good time – again – and got home safe? How many of my pals met their spouses over pitchers of beer and now have nice, slightly Oldie Olson lives with quite faithful marriages?

Too bad there is no well-funded “Institute for the Realistic Contextualization of Studies and Statistics” which could help with those questions.

Names for the Glass

A reply to Bruno’s post at his blog alerted us to the problem:

Heu… Un demi c’est 250ml, soit 1/4l, soit effectivement a peu pres une demi pinte.

This is the problem at set out in the post below:

…in France, when you order beer, the usual glass is the demi. France invented metric system, but some remains of the old days are still alive. A demi is in fact about half a pint, rounded to be 125ml. While a pint is being named distingué, and a liter of beer is a formidable (which I think means “smashing” – who knows why?)

That will soon read 250 ml. An email came flying across the Atlantic and, as it should, it has gotten me are talking about it.

For me a “glass” of beer is a specific thing, a 8 oz glass which kind of looks like a butt end of a baseball bat (shown right). You only order them in pairs except when an additional small can of tomato juice is allowed. These were the rules of the Jerry at the Midtown and they are alright by me. By comparison, a “pint” should be a straight-sided 20 oz glass with a bit of a wow up near the rim to give a bit of grip (shown left). Not that weird barrel-shaped dimply thing with the handle. In Holland, you ordered trays of small round glasses with about 5 ounces of liquid and five of foam, passes the tray around and drank them before the foam dissipated – “dead beer” they called one without a head even if there was plenty of carbonation. Never caught the name of that glass, though Alfons might know.

But both Bruno and I are mere amateurs in the world of beer glass names – even with the excellently named formidable for a litre – compared to Australians who have different glasses and different names for those glasses in each state. I have known an Aussie who owned a pub and apparently this is a matter of great importance. Ordering the wrong schooner in the wrong town in the wrong way apparently can cause variation in your sperm count level and that of those with you.

An Ordinary Bar in Bayonne, France

[This post was authored by Bruno Bord.]

Cold November late afternoon. I’m entering an ordinary bar in Bayonne, in front of the market. There are half a dozen of customers, drinking coffee, tea, milk with chocolate. The bartender says a loud “hello” as I sit at the bar. I often sit on bar chair, lean on the counter.

Bartender: What will you?…
Me: Well… What kind of beer on draught do you have?
Bartender: Well…Kronenbourg.

Only Kronenbourg. All right. It’s not the best beer, but if there’s no choice…in France, when you order beer, the usual glass is the demi. France invented metric system, but some remains of the old days are still alive. A demi is in fact about half a pint, rounded to be 250ml. While a pint is being named distingué, and a liter of beer is a formidable (which I think means “smashing” – who knows why?)
Me: How much?
Bartender: Two euros.

France had changed its currency in the beginning of the century, as millions of people in Europe. Now, everyone counts in Euros, which are about a USD worth. Prices on everyday products are rising at a dangerous rate, not only because of the economic crisis. The government raises heavy taxes on alcohol (and tobacco) to struggle against alcohol and tobacco-addiction.Kronenbourg. The ordinary beer. Low price. Low quality. Better draught than from a bottle, though. As I am sipping my glass, I’m looking in front of me. There are shelves, with bottles on them. A lot of them are not beer, in fact. Strong alcohols, mainly. Four bottles of beer on the shelf. Adelscott (a smoked malt beer, with a sweet sugar-like taste), Leffe Blonde (a Belgian you may have already read about), Blanche de Bruges (a Belgian wheat beer), and Pelforth Brune (a French brown beer, very good in fact). Well… That’s not large as a choice as the newly born beer writer might want.

A man enters the bar. He says something I don’t get to the bartender. It’s obviously Basque (or Euskara), one of the oldest languages in the world, and maybe the oldest tongue in Europe. This language comes from “nowhere”. Well… not really from nowhere, but actually no one knows exactly where and when it comes from. The Basque culture is really alive and strong in the Basque Country population, and its unique language is one of the most important part of it. I often see the colorful sticker “Euskara badakigu” on the door of some shops, or bars, it means “Here, we speak Basque”.

I assume that the bartender and the customer are talking about the latest rugby results. Rugby is the most important sport in the south-west France, way more than football (yeah, it’s not soccer here – it’s football). And Bayonne has a long rivalry with Biarritz. The two cities are five miles away and the two rubgy teams are deadly enemies. It’s the fight against the rich-and-smart city (Biarritz), with a bunch of highly-paid stars playing in the team, against the popular and young student populated one (Bayonne). The discussion between the bartender and the customer is now part French, part Euskara.

My glass is empty now. I’ve got to leave. The sun is low on the horizon. Usually, November is a rainy month on the coast. By the way… every month is rainy, here. There are many bars in Bayonne, maybe too many. All kinds of bars. From the Irish-ish pub to the Cuban bar, from the upper-class café to the drunken factoryman’s hangout. But I really need to find a good bar specializing in good beers.

Rev. Whillans’s War

The father of my Owen Sound connection, my great-grandfather-in-law, was a chaplain in the First World War, Rev. William James Whillans of Winnipeg. This evening, hunting through photos, I came across a post card sent from the front as well as a few others. He is the jaunty gent in the lower right of the first photo.

This is an example of the postcards I discussed in an earlier post. As you can see from the photo below, he was involved with those doing the fighting.

…with a few of the saved from the trenches

…in the trenches… 

…and Rev. Whillans with one particular bear brought from Winnipeg during WWI.