A Few Beery News Notes For Early May As I Ail Rather That Ale

This may be a brief one as I find myself on Wednesday off work sick from something with nothing to do with a virus. Food allergies. Love. It. I blame the Hungarian salami provisionally. The deli had none of the German stuff I normally buy.  I know you will join me in shaking my fist at the sky from a doubled over position as you marvel at the enhanced level of excitement the ailments of the middle age offer to the modern beer blogging reader.

Still, I expect you have other things to do as those do in the picture of the week, posted on Twitter by Will Hawkes. My first reaction was “OH MY GOD!!!” as we have been in total lockdown for most of 2021 around these parts.  Even though Boak and Bailey are out on the crawls these days, I am no where near heading out into a crowd even though I have had my first AZ jab for half a month now. Still, it does look pleasant. Looks like the scene is near Kings Cross Station at Stoney Street. This would be more likely the scene I’d find myself in. Also in Britain this week:

i. a UK Member of Parliament told a beer joke this week.
ii. a beer rating service on CEFAX, the 1970s and ’80s TV based internet service of sorts, was remembered, too.

Update #1: according to Tom in the comments, apparently May is Mild Month so once again by June 99% of beer drinkers will say to themselves “what’s that mild stuff?”*

Update #2: Good to see our local Stone City Ales managed a local crisis in supply so well. See, they planned for a normalish patio springtime and then faced a renewed lockdown so they had waaaayyy too much beer. Their solution worked according to my email inbox:

Since we started our 25% off sale last week, we have been overwhelmed by your support, and we are so grateful. We just wanted to let you know the sale ends tonight at midnight, so if you would like to take advantage of this opportunity (for the first time, or again) just be sure to order online today, and simply choose a future delivery date. We don’t want to sit on fresh beers, and we had brewed lots thinking our patios may be open. Alas, we are take-out window and delivery only, so every sale really helps.  We are so proud of these beers we have out right now. Don’t miss out. To all of the health care workers and essential workers out there — WE SEE YOU, and deeply appreciate what you do for us all. 

The Beer Nut had a busy week with three posts and eleven beer reviews. Best of the lot appears to be the stemwear worthy beers of Land & Labour but no such joy for a sad faux choco-orange imperial stout from the obscurely named brewery, Wander Beyond:

On the flavour, oranges are conspicuous by their absence. It goes big on the chocolate, which doesn’t sit well with the assertive carbonation. The sweetness, bitterness and savoury side are all what you’d get from dark chocolate or cocoa powder, and there’s only the faintest hint of Jaffa Cake orangeiness on the finish. I’m down on gimmicks in beer generally; poorly rendered gimmicks like this are unforgivable.

When cooking cicadas, beer is optional.

Ron has done a series of posts on AK beer during WWII.

Someone mentioned recently that they thought AK died out between the wars. That’s not really true. AK was given a good old kick in the bollocks by WW I. Many found their demise in the war’s brutal gravity cuts. Others, though fatally weakened, soldiered on. Another war was the last thing they needed. Kicking off the war at a little over 1030º, there wasn’t far they could go once a new round of gravity cuts began to bite.

Posts on the grists, sugars and hops in AK brewing followed. Then he provided a brew it yourself recipe for an AK from 1945. Rather completist of him.

Gary is doing us all a great service with his continuing series of posts on pre-WW II Jewish-owned East European breweries. This week he wrote about the Teitel Brewery of Ostrow Mazowiecka, to the north east of Warsaw and the site of the murder of hundreds of Jews in 1939. Some good research supports the piece:

I located a print ad for the brewery in the National Archives of Israel. It appeared in the June 1, 1928 Trybuna Akademicka, a Jewish-themed, Polish-language newspaper in Warsaw. I wrote earlier that at least two other Polish breweries with Jewish ownership, the Pupko and Papiermeister breweries, placed ads in the paper in the same period.

By comparison with the above, please note elsewhere that it’s not a blog, its a “premier beverage research firm“! Such cringy puff.

Oktoberfest went and got itself cancelled again. Way. To. Go. To the north-west, another sort of doom is on the way as hard seltzers are boing brought to Belgium via AB-InBev-etc-etc. The Brussels Times tries to explain:

To begin with, the name ‘hard seltzer’ is aggressive enough. On the drinks’ British website, meanwhile, the company states, “It’s like alcoholic sparkling water, because that’s exactly what it is,” and “Don’t overthink it”. “We want to be a company that brings all people together, not just beer people,” said Elise Dickinson, marketing manager for hard seltzers at AB InBev. “Hard seltzers are an integral part of that. The demand for the drinks is also starting to increase in Europe. AB InBev is well-placed to help retailers enter this booming market.”

It really is an accusing finger at the craft beer trade that such a vacuous product is kicking it in the marketplace. Could a food product be less skilled? Still, gives a reason to pay freelancers in need. Canadians are less interested as we know how to pour vodka into club soda at 20% of the price.

Conversely, Asahi is investing in no-alcohol beer as opposed to no-beer alcohol:

“Non-alcohol is a good all-around product,” Atsushi Katsuki, Asahi’s chief executive since March, said in an interview. “It helps to resolve social issues, it connects us with new users and it leads to our profitability.” Low and non-alcohol beer sales have benefited as people spent more on drinks to be consumed at home during lockdowns, suiting Asahi’s broader strategy of focusing on higher-margin “premium” beverages.

As with seltzers, the big money is in offering less.

Odd that the previous Game of Thrones beer isn’t referenced. Is this even a story? GoT has become the My Little Pony of beer brandings. Looking forward to Game of Thrones sugary breakfast corn pops.

Retired Martin has been pumping out the blog posts and, in this piece on a trip to a place called Flatt Top in England, posts what has to be the single most honestly unattractive photo of a British pub that I have ever seen. Click on that thumbnail if you dare.

There. Back off to bed for me. While I’m there shivering under the covers, check out the weekly updates from Boak and Bailey mostly every Saturday, plus more with the weekly Beer Ladies Podcast, at the weekly OCBG Podcast on Tuesday  and sometimes on a Friday posts at The Fizz as well. There is more from the DaftAboutCraft podcast, too. And the Beervana podcast. And sign up for Katie’s weekly newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword – when he isn’t in hiatus as at the mo, more like timeout for rudeness. And remember BeerEdge, too. Plus a newcomer located by B+B: The Moon Under Water.

*Ha Ha. Funny joke, right? No, really. Joking.