The Baseball Playoffs And Work Have Taken Over 98% Of My Brain… But What’s Left Is Just For Beer News

Early October. Canadian Thanksgiving coming up on the weekend. I know you are up for that. The gas stove in the basement now gets going on most mornings before the sun comes up. Leaves turning. School is well into first term. And each and every beer is needing to provide a bit more comforting malt even if it might sing with the bounty of the harvest. Sickly sweet kinder-obsterlich-biers and thin sours should be getting nudged to the side right about now if the universe is to have any meaning.  Does the news reflect the season in the same way? Let’s see.

Speaking of back to school, did you know it is illegal in Canada to walk the street with an “open beer” but soon you will be able to roam the sidewalks and parks of Ontario smoking a doobie? Sucking on the wacky-tobacky? That is just weird. Pretty sure we are not collectively ready for the spliffy scents and scenes but it’s coming real soon.

It appears to have been #WorldNoAlcoholDay on Wednesday. I missed the parade. Did you know that Canada has a favorite 1980s pop-rock song dedicated to sobriety? Kim Mitchell’s “Go For Soda”.  It’s great and hits all the right 1980s points. Big hair. Cable TV. Youth smoking. Horrors in the news. And having a nice soda is just part of the fun. The vid is like an SCTV skit, the last pop moment milestone before microbrewing hit.*

This is the best tweet-form semi-snub of the day – a gin and tonic men’s cologne. I bet out pals Misery and Death up there got a giggle our of it.

The tweet from SIBA reads “Incredibly worrying ‘craft / not craft’ slide from Heineken’s On-Trade category controller Andy Wingate…” but the reality is hardly incredible. It’s quite credible in fact – and only worrying if you like working against trends. See, the trend is really that beer drinkers latch on to what matters to them in the seven seconds they spend caring and they like to leave brewers scurrying to catch up, cramming the square peg of wants into the round hole of style – neither making much sense.  Is anyone really surprised that trendy labels including Guinness and Goose are lumped along with Cloudwater while the dull dowdy old stuff sits to the right? Duvel? Totes dowds. “Craft” now means now-fad. Did it ever not?

Building upon the Cask Report’s findings for this year, Martyn asked some excellent questions about why cask is so often so bad in the UK and came up with many useful answers:

Cask beer is a perishable product: it loses its best qualities very quickly, certainly within a few days. Most pubs ignore this, and as a result most cask beer is sold a long way off from peak condition. Paradoxically, there is also a big problem of pubs selling beer too young. Almost three in five publicans confess to putting beer on sale before the recommended three days of cellar conditioning. So there is a fair chance that just as your pint is finally coming into condition, it’s already past its best because the cask has been open too long.

In this week’s “globalization corner” I give you Lars (again) and his fabulous find of a three-way wedding day drinking vessel puzzle from Estonia. I figure the way to drink from it is the husband and wife share two sided by side in the back while mother-in-law pushes up the middle from behind to get her fair share.  If you have a better idea or, you know, an actual authoritative source to cite please leave me a comment.

Trump never had a beer. As if it matters. Again, the world spits its cocoa on the keyboard. The Beer Nut has had a number of beers. And he rightly reminds us that the proper name for New England IPA style beer is murk. And, I don’t know about you, but six euros for confused murk seems like a basis for complaint to me.

This is how it works for many of the booming number of craft brewers in New York state: A couple of friends decide to turn their beer passion into a business. They start off small, usually with no employees and often, like the guys at Stout Beard, hanging on to other jobs with decent pay and benefits. Many will eventually grow, sell more beer, add space and equipment and hire employees. But make no mistake: Few of these start-up craft breweries are suddenly going to rival Anheuser-Busch, or even Genesee or Saranac, in the volume of beer, size of the payroll or reach of their sales efforts. A rare few might even close.

Fabulous. It’s great to read about reality with the craft beer business. I can’t remember the last time I was able to to that but, yes, it is always great. While we are at it, spend a minute to think of poor John Keeling, formerly of Fullers. Out of a job, nothing to do. There but for the grace of God go I.

And “go I” I go as that’s enough for this week. Hopefully I will do better next week. I really hope I do. Meantime, check out Boak and Bailey on Saturday and then tap the breakfast table over and over on Monday saying quietly to your coffee “when is Stan coming back… when is Stan coming back…” When?

*See our book Ontario Beer for the EP version of this point.

The Very Last Thursday Beer News For August 2018

So how did your summer go? Mine was fine, thanks, even if I did have to work a lot. Finally got a real week off and I have been lazing about. Might go our to a favorite posted late last week on Twitter, Jasper Johns, “Ale Cans,” 1964. I like it. I have been just sitting here looking at things I like between stretches of doing things I like. Which is pretty good for a holiday.

More beer health news. Nice to see that “minimal risk of harm” has replaced the silly J-Curve as a reasonably expression of the limited impact that moderate alcohol consumption has won out. Here is a good analysis of the study. The semi-paid semi-amateur trade spin doctors may still be out in force but the general rule is still minimal harm from minimal consumption… statistically. The always relevant question, as Jeff pointed out recently, is how minimal is your consumption… really.

I liked Andy’s tweet as it tied in with issues related to value and supply:

Going into a liquor store these days to buy beer is like stumbling into an episode of the Walking Dead. Zombie beer brands just sitting warm and dead on store shelves waiting to attack the unsuspecting consumer.

Layer on that the fun folk at The Sun had asking normal folk about some heavily priced UK craft brands:  (i) “I work in a bar and have tried a lot of beers – and this one, from Evil Twin Brewing, is awful. I wouldn’t even pay a pound for it, let alone 12. On the tin it says it tastes of honey but I think it tastes more like sewage“; yet (ii) “I like a dark beer and this is pretty good from Evil Twin Brewing. We drink a lot of dark beer where I come from. In the background you can taste a burnt biscuity, caramel flavour which is nice.” The semi-paid semi-amateur trade spin doctors were again out in force defending… something… but I thought they were reasonable “person on the street” comments.

Then – get this – comes the news… nay, admission that the main brewery participating in the Back to the Future style buck-a-beer government program is losing money on the process. The biggest retailers has already backed out after mere days according to BlogTO (via Crystal.) What I think Andy, The Sun and this article are all noting is how little understood the value of beer is. I might suggest that it is because there is alcohol in beer and its price serves the intended of the consumer in given contexts but that would be opinionated of me.

Speaking of opinion, Josh Noel in the Chicago Tribute explored how US craft is expressing its opinion(s) of the current US Federal government:

In the Trump era, more than a few Chicago bar and brewery owners have worn their left-leaning politics on their sleeves. With an openness unseen in most corners of the hospitality industry, bars and breweries have openly worked on behalf of immigrant rights, gay and lesbian equality, transgender rights and even that third rail of politics, abortion.

Nice to learn from a link in that article, too, that Jim Koch‘s support of the President led to a boycott in his appropriated state of choice:

“Marketers really haven’t had to deal with something like this for 50 years — since the Vietnam War,” said Robert Passikoff, president of the New York consulting firm Brand Keys. “There is no win on this thing. There’s only dealing with it,” he added. “Now, everything is political.” Koch and Boston Beer have faced a backlash on social media driven by figures such as Somerville Mayor Joseph A. Curtatone , who pledged in a Twitter post to “never drink Sam Adam’s beer again!” In the physical world, a Jamaica Plain teenager and his father hung a spray-painted sign within sight of the company’s Boston brewery reading, “SHAME! SAM ADAMS [heart] TRUMP SHAME!”

Now, no need to just do a Koch pile-on when we have BrewDog. I don’t need to actually link to their latest failed marketing strategy (which I have a certain familiarity with being myself an early marketing strategy) but I would like to link to Carla Jean who unpacked their sexist and racist junk.

And Stan‘s last weekly update contains an excellent extended extract on the means by which Henry King (who served as president of the United States Brewers Association from 1961 to 1983) made sure the industry as a whole did not take a wrong step in marketing or brewing – he acted in the best interests of the trade and consumers:

“We beat the federal government by seven weeks. We reported the cobalt problem, we were out of it and no longer had production seven weeks before the Food and Drug Administration even got their act together on it.” He acted decisively not just because it was good for the beer industry, but because it was right. When the nitrosamine proved to be a carcinogen in the 1970s, King again moved swiftly. 

Hero of beer!

There. Another week done, another month done and another summer almost done. Damn good thing I am immortal or I’d be getting all anxtity over this passing o’time stuff. B+B has more news on Saturday as always but I was going to also remind you that Stan will be back Monday… but he won’t!  I was thinking of moving this summary of the news back a day or two. I will see how that goes…

It Is August So Make The Best Of What Is Left Guided By These Tidbits Of Thursday Beer News

Remember?

These Thursday news headlines are getting longer. I wonder what Stan would say about my lack of control. I write that because last Monday’s musings from Stan were so well managed. Made me think about how plunking down this weekly post speaks as much or more to my interesting in writing as my interest in beer. Writing demands writing. So, after reading Stan, I immediately looked to see how many links I had stored away so far in the week for this report and – to my horror – it appears I had been having a good weekend. Nothing had been tucked away to be noted so far. Jings! Bet it won’t show.

How did my week go otherwise? Thanks for asking. I did go to a new pub in another town by the waterfront the other day. It was very pleasant with the cooling wind coming in the window with the view. The beer was a house branded short pour that was also in a cheater pint but my waiter forgot to bill m for my partner’s drink so it all worked out. Sweet.

Dad joke.

Beer sales are up in Germany. Revenues are up in the UK, too, but perhaps not volume. Trumps tariffs are forcing US beer makers to raise prices and “America’s long love affair with beer is on the rocks“!

According to the Beer Institute, a trade group, drinkers chose beer just 49.7 per cent of the time last year, down from 60.8 per cent in the mid-90s. Among 21- to 27-year-olds, the decline has been sharper. Anheuser-Busch InBev SA, Budweiser’s owner, found that in 2016, just 43 per cent of alcohol consumed by young drinkers was beer. In 2006, it was 65 per cent. Per-capita beer consumption in the U.S. fell to 73.4 litres last year, from 80.2 in 2010 and 83.2 litres in 2000, according to IWSR, a drinks market research firm. Germany, by comparison, consumed 103 litres a person last year.

My kid says it is all about calories in her crowd, so gin or vodka with soda is what they buy. Gin’s big. Makes sense. When folk find out I know something about beer, the look I get is either (i) weirdo or (ii) of course, you fat lump. Both of which are sorta correct so I don’t really mind. Can’t hurt my feelings. No sirree.

Could it be that grain was first malted for purposes other than brewing beer? Merryn has linked to that story.  Interestingly, I heard somewhere – likely NPR – over the weekend that there is a theory (working the theory cocktail circuit) that farming was started to encourage bees because early humans liked honey and bees like plants. Tough luck for that whole “beer created civilization” stuff. It never made sense anyway.

2011 was the peak year for wine blogs. I’d put beer blogs a bit earlier. Lew is one human-sized ball of regret over how things turned out. I remember the glory days. Glory… days…. OK, fine. No one cares. Actually, there are plenty of bloggers but they call themselves on-line journalists. Link every second paragraph to the writings of others while coming to conclusions others had pretty much already figured out? Blog.

Michael Tonsmeire has again updated his fabulous chart of larger brewery ownership connections. Just to be clear, ownership is just one of the ways other outside interests can exert control over a business. Loan agreements are just as restricting but, as private transactions, harder to spot. All those firms in the pure “independent” center of the chart? Just as likely to have a taint that some puritanical nerd sect will have an issue with. But no one cares about that either.

Speaking of law. Beer law story #1.  Beer law story #2. Taking sides in these matters is a bit weird. It’s like folk think they are smarter than the common law. Note: beer not special… standard rules expected to be applied. And these things have happened before. Don’t hear about anyone going all torches and pitch forks against Sam Adams, which is again on the decline. Folk should figure out where to apply their “I’m upset” resources.

New York craft breweries, as Don C. reports, have put together a TV show for public broadcasters. Note:

The series cost about $500,000 to produce, said executive producer and director Justin Maine of MagicWig. The state’s Empire State Development office contributed 80 percent — about $400,000. The project started when the ESD office began looking for ways to promote the state’s growing craft beer industry.

So… more like a state funded advertorial. But its about beer so that’s OK. Don also tells the story of NNY coming to CNY. I enjoyed the original Sackets location in my VBB days.

August. Here’s an August “man bites dog” news story if ever I saw one – someone’s pee is reminding him of beer.

Finally, Europe’s blistering summer might well have seriously damaged the barley crop:

The price of European malting barley, which is used to ferment the brew as well as provide flavour and colour to beer, has surged by two-thirds since the middle of May to a five-year high of €230 per tonne. Scandinavia, the Baltics, Germany and France are among the regions that produce the ingredient, whose production in some regions has dropped by as much as 50 per cent and is “dire”, according to Scott Casey of consultancy RMI Analytics. “In some places the crops are just dying,” he added.

Drag. That actually matters. My yellow zucchini seems to be dying, too. Not that a global industry depends on my yellow zucchini crop. Happens every year. Some sort of virus. Droopy and starting to rot on the blossom end. They look so hopeful in June when they pop out of the ground but by August its a scene out of a C-grade horror movie out in the garden. I should get out my Airfix men and make a flick about how Rommel was really defeated with the assistance of huge yicky plants from Mars.

That’s it for now. Another quality update for your Thursday. Yes! You are welcome. Remember: Boak and Bailey on Saturday and Stan next Monday.  Bet their zucchini plants are just fine.

If It’s Lazy And Hazy These Must Be Your Beer News For A Thursday

Late July. The fifty seventh muggy day of the summer. In Africa and California the temperature hovers in the mid-120s F. A beer fest in Oregon has been postponed due to the heat. A couple of years ago, I wondered out loud if it was too hot for beer, if gin or white wine was called for. Not sure I am so worried about that anymore as it’s ice water I want. Soon it will be cold compresses to the wrists and the back of my neck. I am far too danty for this weather.

The photo up there as borrowed from here solely for consideration of the shape of the glass. Have we moved far past the days of stemware or the minutely differentiated special IPA glass? I have actually noticed my betters in social media posts, the writers who I assume care more than me, using these fairly jolly beer can shaped beer glasses. Is this something that might indicate something of a relaxation of attitude?

Next up, Nate drank three old beers that were past it and two that were great. Lesson? Malt is better than real fruit filling. And lesson two? Generic stemware is certainly still out there.

There was an interesting profile published in Drinks Retailing News on the new head of the UK health lobbyist group Alcohol Concern – one Richard Piper – who seems to want to move away from a hard line pushing abstinence (if that is a fair characterization of their past) to something more middling and measured:

“The guidelines are useful up to a point,” he shrugs. “If you’re drinking 70 units a week they’re easy to dismiss, but at 45 units they may be the perfect message.  I don’t dispute the science behind them, but I’d like to see an alternative discourse. It’s a more significant risk reduction, for instance, if you cut your drinking from, say, 42 units to 28 units than it is to go from 28 to 14, so we’d like to focus more somewhere up the consumption curve.”

His proposed approach reminds me of the highly successful MADD Canada public service announcement strategy which focuses on not driving if you are going to drink as opposed to lecturing on the drink.

Apparently… (i) there is a beer style more people like than you might have imagined and (ii) some breweries have shut while others have been bought. Oh, sorry…. those things aren’t news.

Merryn reported on an Anglo-Saxon malthouse discovered an archaeological dig:

The settlement was Christian and it is believed the malt house was not something organised by the local inhabitants but was part of a much wider integrated system. “I think here we are seeing the hand of the church. The church is the super state and it had access to all the latest technology and engineering skills anywhere in Europe,” said Dr Jolleys.

A bit of scale, then. Fabulous. I was wondering if the Angles and Saxons ever thought they would just end up hyphenated all the time. Not much related, one thousand years later, Glaswegian students were very very bad in the 1700s.

Last Friday, The New York Times reported that radiation from the 2011 explosions at that nuclear plant in Fukushima, Japan had now shown up in California wine. Apparently this is reasonably common as “certain nuclear events would leave unique signatures based on time and proximity to the grapes.” The levels of radiation are below normal background standards so this is more about noticing the footprint than the first ten minutes of the movie THE WINE THAT KILLED CALIFORNIA… but that is no reason not to worry in the back of your mind in the middle of the night about what really might be going on, the things that no one is telling us…

The North American Guild of Beer Writers has announced that entries are now being accepted for the 2018 beer writing awards and will continue to be through Sunday, Aug. 19.  There are a semi-boggling thirteen categories in this year’s competition. While I am not sure about the “Best Short Form Beer Writing” (which includes beer writing from any publication, online or print, that contains fewer than 600 words as that would include 90% of the other category submissions) mine is but a quibble. Get yourself and your writing in there and – hey! – see how you fare.

Flux. More discussion on Twitter of a favorite topic, the success / failure of regional US craft brewers branching out and the greater scene. BA Bart indicates that it’s the tiny brewers who are expanding at this time. The context of the North American retail market at the moment is quite dynamic. Macro craft is on the move. Budget priced Wicked Weed at $5.99 a six-pack.  Goose Island being moved on a “buy one get one free” basis or a 15-pack for $11.99.  Not all beer consumers check price but how does the small scale folk or, rather, the mid-sized firms survive? Jason adds a twist: “keep opening new breweries in the wake of those that close.” We are somewhat immune from price fluctuations here in Ontario… and immune from even twenty years of inflation apparently. Where do you put your money? Where should ambitious craft brewery owners put theirs?

That is it. A bit less than this week than most but I have a range of complaints (which I could share with you if you like) upon which I base this week’s rather thin offering. I know you want more so I will remind you check in with Boak and Bailey on Saturday and again with Stan next Monday. Three separate nations. Three distinct sources of beer news. Two hundred and eleven other nations to go.

If This Is Thursday That Must Be Columbia… Or Tunisia… Or The Beer News!

Big day around these parts as the lad graduates from high school today. Victory! Burn the text books!!! He’s outta there!!! Speaking of ceremonies, let’s just jump into the good news this week with that fabulous photo of a Great Lakes Beer* delivery to a wedding party last weekend. You ever notice the breweries you really like are, you know, really likable? Great customer service.

Speaking of fabulous, M. Lawrenson issued a fabulous edition of “News in Brief” last Friday and coined a classic: “Bud Gear Hunting“! I giggled all weekend over that one.  It is a wonderful thing to watch one man battle the humourlessness that good beer has fallen into. You know how people keep having to say “remember – beer is supposed to be fun!“? That sorta thing is needed to be said because it isn’t always much fun. And if you label this or that cynical, well,  you really need to get a fish.

Speaking of needing to get a fish, this vacuous response to a well placed query about shelf life QC was stunning… or stunned. Apparently (1) it is up to consumers to monitor the problem of stale dated beer on behalf of big craft (ie the ones with money enough) and (ii) the proper response to queries about why big craft can’t manage shelf life QC is:

And speaking of Collabs, that’s something we’ve been doing since 2004 or 2005. We’ve helped some awesome small breweries get attention they deserve, and have worked with some of the best in the biz. Super stoked to think about all the fun and great beer we’ve had over the years.

Now, that’s a wee bit cynical. Almost as cynical as attempting a pile-on while blurbering incoherently about “being indie” as if anyone cares. Folk should just try for likable more often. Who cares about “indie”? Better ti be likable. It is nice to be nice. Did you know Great Lakes Beer takes care of their own shelf stock to make sure that it’s fresh? Plenty of local brewers do. Because they can. That’s nice of them, isn’t it.

Refreshingly, there are actually clear headed people out there getting to the point of what makes for a great moment out in a pub and having a beer, people who are able to tell you what it is we really love about this whole obsession:

The result was a beer that warmed and lost its head too fast and by the end tasted like something that had been left on the bar for two hours. Of course, this poor bloke was alone and incredibly busy so he could be excused. Bollocks! No, I was the only client inside that pub and there were only two or three people outside.

Speaking of nice, the Drunk Polkaroo has been tweeting poetry.  “Open. Pour. Drink. Repeat.” is amongst his finest works. Ah, beer poetry. Beer Haiku Daily was a favourite of mine. Remember that? That was great. When people enjoyed just clean beer fun.

Here is an inordinately detailed discussion of Untappd that unpacks that craft-specific phenomenon of reluctance to acknowledge customer opinion. I’ve never bothered with Untappd but if you had you might want to have a look.

I am with Jason. As I said last week, it takes a bit of craft-quality amnesia to not understand that the microbrewers and then the craft brewers from the late 1970s to the early years of this decade were largely cloning the styles of Europe including, largely, the ales of Britain. So, while Matt is correct to suggest auslanders are reluctant to embrace UK craft, the diagnosis is not as suggested.  UK cask is one of the foundations of US craft and, frankly, UK craft has taken on wee too much cloning to stand that much apart. And hyperventilating. A bit of that, too. Not unrelated, there now is a Trappist brewery in England.

Serious but strong thoughts from Dr. Jackson-Beckham.

Finally, an actual serious story about the passing in Atlanta of Minnesotan Todd Keeling, a beer dispense system inventor, that Tom brought to my attention:

A fast-talking tinkerer and father of four was at SunTrust Park to install his beer tap invention when he died, his family told The Atlanta Journal-Constitution on Wednesday… Kuchta said her nephew was excited to learn that another MLB stadium wanted his beer tap technology, Draftwell, which was going to cut down pour times at SunTrust from a 14-second average to five seconds.

We engage in health and safety considerations throughout all the construction work I am involved with and we are always aware how dangerous familiar workplaces can. That is as true in all aspects brewing as any other industry. Very sad.

I will leave you on that note for this week. Remember to check out Boak and Bailey with the news on Saturday as well as Stan on Mondays.

 

*The one with the Great Lake being Lake Ontario and the location being Etobicoke and not the one with the Great Lake being Lake Erie and the location being Cleveland.

The Mid-June Edition Of Thursday Beer News

June. The middle of June. Or, as we called it as children, the miggle. I am in the middle of a “very important thing” in my “real job” so my attention has been solidly on the hobby news.  Jordan said the nicest thing the other day when I mentioned I bought a pair of p’raps 1970s casual trousers* which used to be owned by the late financial manager of the Rolling Stones:

Alan, the cool thing about you is that beer is not even in your top five strangest hobbies

So true. Except I am not cool. I have teens so I am clear on that point. Yet… beer and drinks is a hobby to me. As it should be. A sauce upon a hobby. Life’s drizzled sauce upon an idle hour. No more. June. June lets you know that’s true. Hours and hours of idle are waiting for you in June. You can sit out in the yard and see five species of bee in June. If you know what you are looking for. As you sip on a beer. I have books about bees. And a pair of casual trousers which used to be owned by the late financial manager of the Rolling Stones. Life is good.

The big news around here (meaning on this planet) is how the wee Donnie T totalitarian love fest found the great big orange thing attacking Canada for acting like an actual nation state. “Boycott!” is being chanted in the streets. High school and undergrad soccer team pal o’mine, political journalist Steve Maher suggested a boycott of US drinks. It’s an easy matter these days given the excellent craft beer we brew not to mention our own Ontario wines.  I’ve probably been boycotting for weeks without noticing. I do have a bottle of bourbon in the wee cabinet – but it gives me a wicked headache, frankly. Five months until mid-term elections. Just five months.

Anthony Bourdain’s loss was deeply felt among good beer fans even though he summed up the state of craft beer with characteristically vicious wit when he coined the phrase “Mumford and Sons IPA” a couple of years ago. Let us remember that and use those words wisely with gratitude. Lesley Chesterman wrote a wonderful remembrance in the Montreal Gazette on Bourdain and her city. This set of thoughts illustrates how, for a certain set within a certain generation, Bourdain may have been as influential as Michael Jackson was for another certain set within another certain generation; the younger swapping the elder’s illusive (and now known insufficient) dream of establishing a unified theory for all beer, perhaps, for the illusion of the meaningful visceral peripatetic existence.** Each offering a route to being somebody. I say illusion, which you may take as deeply unkind, but I am also deeply mindful of the thoughts shared by chef David McMillan who actually knew him and saw the corrosive effects of his addictions:

“Sure, it all looks so glamorous when you see it as a one-hour TV show. But the one hour we did in Newfoundland took 15 days to shoot. We spent countless hours sitting in cars and planes, or just waiting in a tent in the rain. And we’re drinking every day — which is a constant state of the ingestion of depressants, and you can slowly get yourself into a depressive state.” McMillan knows from what he speaks. He did a stint in rehab and gave up drinking five months ago. “I was going down the same road as Tony,” he says. “I got to a point where I had really dark thoughts about five times a day. I used to think about it once a week, then once a day. Then five times. I decided that was enough. I was drinking like a Viking, every day of the year. I have three daughters. I wasn’t being a great father. I had to change. I’m 47. I want to be around for my daughters.

Which gives one an uneasy feeling when you read: “it was seeing those same qualities in Anthony Bourdain that gave me some hope for myself.” Or even seeing this.*** McMillan called Bourdain the captain of his pirate ship: “we were all the pirates … drug addicts, alcoholics, a motley crew of humanity from all quarters, especially those of us marginal kitchen workers.” Which makes you wonder whether we should really care about the price of beer around the world if you have to give up so much to actually need to know. Regardless, a sad loss. But be careful out there. The hobby sauce can make you dream.

Illusion. Chris Conway, a gift from Newfoundland to Toronto now seemingly re-gifted in return, considered a can of craft-brewed Milkshake IPA as one sat on an eastern Liquor Commission shelf and saw a possible perhaps unwelcome future:

Seeing this next to the mudslides and hard lemonade at the NLC makes me wonder if the destiny for Milkshake IPA is malt based alcohol juice/puree or a gateway to beers that taste of malt, hops, yeast, or water in any way. Can Molson make a Milkshake cooler that tastes like this?

I think Chris’s thought illustrates why this consideration of myth and wine (equally applicable to good beer) is hooey: “…the fact that propaganda doesn’t really matter: the stories add value to the experience beyond their demonstrable truth.” Consultant types might like you to believe this is true but, for me, there are enough fabulous facts about good wine and beer that we can confidently ditch the romantic tales. You have to wonder if it is the alcohol that makes the desire for myth?****

This, now, is an actual real thing. You see this in the TV sports highlights every week or so. The baby not dropped to catch the ball all while clasping the plastic cup of beer in ones teeth. The guy who chested the foul with a beer in one hand and a plastic tray of nachos in the other as he protected the young family, spilling nothing. Someone will no doubt note that she chose a darker ale. Craft lady baseball foul beer catcher. That is my nickname for her.

In your “somewhere it is 2004 now” update… hmm… a brewers’ advocacy group that meets a whopping two times a year in a tiny wee jurisdiction of 135,000 or so souls smacks of nothing so much as the need to spend a government grant. The timely reporting of the group’s first meeting is particularly sweet.

Boak and Bailey published a fabulous, extended and entirely interesting interview titled “Davey Jones, the Man Behind the Real Ale Twats” in which they explored a cartoon strip in Britain’s satirical magazine Viz. Jones described how he thought up the lead character:

I’ve spent quite a lot of time in pubs and the characters are sort of composites of types that I encountered. There was a bloke who used to come into my local in Newcastle who had a big beard and a beret and always seemed to be carrying several shoulder bags. He may not even have been a real ale enthusiast – I don’t think I ever heard him speak – but he had the right look, so I drew him. Probably very unfairly.

Probably accurately, too. Or at least characteristically… which is what you really want in a character. Did someone say character? I have a bit of that. And the trousers of the man who knew Mick’s money.  Lucky lucky me.

That’s it! Remember, if you find this lacking or even offensive, there is more weekly beer news to be enjoyed for the firm of the firm of Boak & Bailey each and almost every Saturday as well as my candidate for the Stan with the finest Renaissance-era Low Country last name each and less than every Monday. I might see him this fall.

Be safe. Be happy. But if you can’t, be safe. Laters.

*Troooo-saaaahhhssss!!!
**Congratulations. You have navigated to the end of that sentence. My grade 8 English teacher will be receiving comment cards for the next 30 days.
***Never quite sure who plays Christ in this analogy.
****Hobby sauce! Hobby sauce!!!

Your Mid-May Beery News Links Of Note

Did you see the game? I don’t know or really care what game it was but May is all about the games. Big ball games. I never am sure what the rules of big ball actually are but it sure is exciting this time of year. I think about that when I read about things like that it is America’s Craft Beer Week and think – how dull is that? And even nine years after “Hooray for Everything” it is still pretty much stuck in that same rut. What is it about beer that makes its promotion either offensive or deathly dull? I love that the vision for the event-like thing used to be:

…the week to inspire beer enthusiasts to declare their independence by supporting breweries that produce fewer than 2 million barrels of beer a year and are independently owned…

…given, you know, that the whole “fewer” thing is out the door and “independence” is such a dodgy concept it had to be converted into branding to patch over the difficult questions. Unless Andy is right and the schisms as just beginning. Anyway, to each their own. I suspect the real value is in brewery staff pep rallies, hot dog cannon sales and boosting the pamphlet manufacturing trade… that sort of thing.

What else… or, rather, what is actually going on? By the way, have you lost the ability to waste time on the internet?* Good question. Not me! Evidence? This weekly post. Further evidence? How about an immediately early morning bonus update mid-paragraph to highlight this amazing piece on how to do nothing in Chicago** for a whole day.

Ruh-ro: Saudi beer caps.

Yikes! “Microplastics in beer is no small deal” is real news. The Great Lakes seem particularly hit. I live next to a Great Lake. I drink its waters. It’s in the tap water. And therefore in me. I expect to hear it is very bad… or overblown. But not as bad as this was feared, I hope. I just can’t wait for the beer trade PR semi-pros to start handing out the medical advice on this one.

Gentle razzing amongst new urban central Canadian beer mags was received concurrently with emails describing the reorganization of the excellent third such publication launched just last year.  Offering best wishes feels a bit like hoping the kid will learn to ride that bike without losing a tooth or ending up in a cast at some point. Who will actually survive? Will any make it to issue four? Worth noting an utter lack of fidelity amongst the writers. Everyone seems just to write for everyone. Did I expect anything else?

Ontario.

Fabulous observation from the world’s most honest publican:Well… what is success anyway? BrewDog provides comparison and have again highlighted the now long-past-death of craft with the announcement that they are closing in on billionaire status… well, Canadian billionaire.  Sure the fingers get pointed at dear old semi-demi-delusional Humphrey but as far as UK craft brewing magnates go these days, Watt and Wham… err, Dickie… are leading the pack.

I was going to not bother with this Beavertown*** story as it is rather boring being another small brewery making the move to being much bigger on the way to being very much bigger. I figured Boak and Bailey would know more and get to it Saturday. But then they got to it on Tuesday… and then they got to be bizarrely labeled as both vaguely biased and, oddly but not uncharacteristically, apparently not biased enough… again vaguely. Non-story mock outrage. Sad. Nate gets it. Fan fiction of a sort, I suppose. Except I can only presume, as usual, it was preceded by a phone call and a back scratch. Which Cloudwater, jumping in on clumsily (and somewhat anti-democratically), seemed to prove. Nice bit of poor widdle cwaft performance art.****

Rather conversely, some real news here about the application of the law under the heady New York Post title “Winery owner busted for ‘illegal moonshine operation“:

“The discovery of an illegal moonshine operation in the heart of Brooklyn is nothing short of shocking, given how easy and inexpensive it is to obtain a distiller’s license in New York state,” said SLA Counsel Christopher Riano. Snyder was led away in handcuffs following the Wednesday raid, authorities said, and was charged by the city Sheriff’s Office with the illicit manufacturing of alcoholic beverages. The class-E felony is punishable by 1-4 years in prison.

Frankly, I am surprised we have not seen more of this, especially given the pervasive false “new e-conomy of 1996” style promise of the drinks PR trade: “don’t worry, it’s craft!” The handcuffing was a sweet touch.

Happier news: a piece on Valley Malt by Mr. Matthew Osgood. We used their product when we created a version of Vassar Ale with Beaus in 2012 which was, to be fair, a case of inspiration more than replication. Still, exceptionally yum.

Speaking about perhaps not journalism,*** sad to see the UK’s Morning Advertiser getting suckered into this bit of PR puff about “blockchain beer” – a tale not unlike the phony “open source beer” story that got me quoted back in 2005***** in The New York Times, an organ which I like to think of as the world’s newspaper of record. Bar-coding for provenance is also pretty much “new e-conomy of 1996” style. I remember being in a presentation twenty years ago for using it to prove where potatoes were grown. Amazed-balls! Decentralized server authentication through embedded cryptography is entirely different. But, you know, beer journalism so… whatever.

Wednesday, Pete wrote about alcohol in The Guardian this week but then I had to recalibrate my expectations early on when I hit this bit of health and politics:

This means we live in an age of alarmist misinformation about the perils of booze, with a growing belief that any level of consumption of this “poison” is potentially harmful. 

Unfortunately, Pete’s article turns out to not be about the effects of alcohol but the phases of a single drinking session. There is a phrase you need to keep in mind when working on electricity transmission contracts: “you have to obey the electrons.” Likewise, when you consider health and alcohol, you have to remember you are sitting in a human body and not a magic consumption machine. So, I am more inclined to think of this by Pete or this from Jeff than I am to buy into an idea that there is too much alarmist misinformation about the perils of booze.

Hmm. Seems like an inordinately unhappy set of notes up there. Remember when people used to call good beer a social lubricant? It was going so well for a few weeks but – whammo! – so much getting it wrong in so many ways.  Graft, innuendo and dipsomania all in one place together. Is this the end? Has something run its course? Or is the sign that something new is just around the corner? Well, for answers to those and many more questions you will have to wait until next week to see. Or tune into the internets on Saturday to visit with the, seriously, much more creative and informed, pleasant and positive Boak and Bailey.

*Can we even recall what it was like?
**Hint.
***Admittedly, the name alone poses a challenge to any Canadian. Not to mention this.  And… the icky.
****None of this was about “journalism v. opinion” with all due respect.  So, what do we call it? The assertion of status for some reason or another is a part of what I see. Which leads to the broader question: what is the point of following this sort of transient semi-contrived issue-skirting promotional writing if the point is, in an way, not ultimately what is written? Fortunately, having written inordinately about the Georgian era, I can see an attempt at a status-based construct over a merit-based construct from the next valley.
*****Have I ever mentioned that I was quoted in The New York Times in 2005? I have? Could I share more details with you?

The Session 135: Recollections Of Beer Things Lost

For this month’s edition of The Session, Alistair Reece of Fuggled has answered the emergency alarm as Boak and Bailey have put it so well:

The Session, when bloggers around the world get together to write on the same subject, is a fragile thing, only ever one dropped ball away from disappearing altogether. This month’s was looking dicey until Al at Fuggled stepped in heroically to save the day, proposing for Session #135 the topic ‘Sepia Tones’….

You cannot be as much a crank as I am without having a solid point of reference for comparison. Actually, I don’t accept all that “Al the Curmudgeon” stuff by the way. In fact just this week, while watching  Rowan Atkinson in a much delayed broadcast of the first episode of Maigret this week, I was struck  by how much like his portrayal of the main character I am.  Much more the cool yet vulnerable observer of life who plays a quiet role keeping you all somewhat safer while, myself little observed, I move down wide chestnut-shaded avenues like him wearing fantastic grey flannel suits and fedora leaving the scent of modest yet fabulous pipe tobacco floating behind me. Knowing that… it is sad – or perhaps just self-congratulatory – that I used up the title “À La Recherche Du Bière Perdu” in March when I was contemplating a then mouth full of stitches so I can’t even layer this post with an entirely appropriate Proustian gloss as that would be repeating myself.  And I would not want to do that. My new inner Maigret would not do that.

Memory, as I learned in my days twenty years ago when I worked as a criminal defense lawyer initially of little brain, exists in the present and in the mind. We are bits and pieces gathered together in a shape like sea glass in a jar. A 8 mm film replaying a record of the past crudely spliced and haphazardly edited with our own conscious interjection only half guiding the process. We are in ourselves a fiction. Which is, one might suggest, why we drink. Not so much to forget as to pleasantly fill in the gaps. Which may be what Alistair is alluding to when he asks us to “get melancholy, drag up memories of good times gone by, and join us in this month’s Session.

The fiction we find each ourselves placed within is not all that different from the fiction good beer finds itself in. Today’s false claims of pink sludge in a stemmed glass, the phony history and personality cult aggrandizement driven and jockeying with the story tellers’ middle aged cramped ambitions for a reasonable retirement which outstretch any realistic opportunity for most.  The sins of a pleasure trade are always laced with compromise and money making. Was it better when I was young, pure and fresh? When discovery was in fact possible, when the new brewing was laced with something actual new?  I don’t know.

I can only know that it was my youth. Perhaps. The gang of pals out in our regular loud hot Halifax port city taverns. The bars in foreign lands. My first tripel served in a dimpled mug in a beer of the world outfit in France in my twenties when, again, backpacking through cheap hotels and hostels. My father passing me a half-pint of shandy in Ely in 1977 when I was 14 and, again, him handing me a full pint of cold lout three years later in a pub on Sauchiehall Street down from the sports store up the stairs, the same pub that I walked past three years ago but didn’t enter for fear of both having that memory disturbed and re-edited and, honestly, also the fear of a pub like that in Glasgow late on a Saturday afternoon after all the matches are over.

The sepia tones cannot fix certain things. Not the cringing inducing dumb things done when young, the thin boasts made to and of oneself, hovering too late at night or too late in life at the party. Those bits of medical advice recommending changes one picks up as the years pass. And, if we are honest, sepia can’t improve upon another clear headed early Saturday’s morning coffee enjoyed now far more often than a Friday night out at my age.

Does beer every actually grow up? Can it? Or is it a cheap Peter Pan promise of the Neverland injection that should last a few hours but, if you are unwise, the very thing that can trap you for years… or more… or even less.  But there I go again, post-Bean observing.

Remember When We All Believed In The J-Curve?

What is it in alcohol that makes people so strident, so binary? Oh, I forgot. It’s the alcohol. Which is what I thought again to myself as I read many of the reactions to the news from the UK’s leading medical journal, The Lancet, that a diet that includes a rather moderate amount of regular alcohol intake is not a very good diet if you like the quantitative aspect of life. Here is the summary of the study’s findings:

In the 599 912 current drinkers included in the analysis, we recorded 40 310 deaths and 39 018 incident cardiovascular disease events during 5·4 million person-years of follow-up. For all-cause mortality, we recorded a positive and curvilinear association with the level of alcohol consumption, with the minimum mortality risk around or below 100 g per week. Alcohol consumption was roughly linearly associated with a higher risk of stroke (HR per 100 g per week higher consumption 1·14, 95% CI, 1·10–1·17), coronary disease excluding myocardial infarction (1·06, 1·00–1·11), heart failure (1·09, 1·03–1·15), fatal hypertensive disease (1·24, 1·15–1·33); and fatal aortic aneurysm (1·15, 1·03–1·28). By contrast, increased alcohol consumption was log-linearly associated with a lower risk of myocardial infarction (HR 0·94, 0·91–0·97). In comparison to those who reported drinking >0–≤100 g per week, those who reported drinking >100–≤200 g per week, >200–≤350 g per week, or >350 g per week had lower life expectancy at age 40 years of approximately 6 months, 1–2 years, or 4–5 years, respectively.

The great thing about this study is that it is a study of all the bad stuff. In addition to using grams of alcohol instead of some useless “standard unit” measure, it does not cherry pick. From time to time you will see a beer trade consultant argue that there is a health benefit to drinking alcohol that leverages the idea up there of the log-linearly association with a lower risk of myocardial infarction. Heart disease. To dress it up, the talking head will reference “the J-Curve” to impress that this is a masonic like bit of secret information that has to be received on the basis of trust rather knowledge.* Belief over fact. Sometimes the idea actually is presented compellingly.

The most important thing to understand is that it is both true and not true at all. The J-Curve requires having a preference to not suffer from one particular set of diseases related to the heart. I know of no one who thinks that way: “I don’t mind recovering from this mid-60s bout of cancer but I will be damned if I have that mild heart attack that sets me back for a bit until I get my house in order.” But, just as craft loves to award itself first prize when it comes to harm avoidance, the booze trade loves the J-Curve.

No, it’s about overall health and the balancing of it off against overall fun. I turn 55 next week and have had my share of boozy fun, happily more and more in my further past. It’s nice to have the memories – even some of the ones that make you cringe – because the alternative to having the memories is not all that great. I had an acquaintance twenty years ago who was a regular smokey-drinky after work guy. Bob. Bob hit 50 around 1996 and would say he liked to live his live as he wanted. He’d bring that up, between phlegm sputtery coughs, most times I was out in his company. He died around age 52. No J-Curve miracle for Bob.

Max, as usual, has the more realistic view, expressed on Facebook this morning:

I don’t think having a drink every now and again is bad for you, any more than it is having a fag or a joint every now and again, but I am not convinced it is any good, either (at least physiologically) and I am equally skeptical about the conclusions of the linked article as I am about those from pieces touting the health benefits of having a pint or a glass of wine a day. And yes, I drink more than I probably should, but I do it because I like it and not because I expect any health benefit.

It’s a trade-off. Which is what the study in The Lancet is saying. If you have 200 grams of alcohol a week, well, on average that’s going to knock half a year off your life span. That’s about a 12 pack of 5% beer in 12 ounce bottles. Double that amount to about 24 bottles a week and you might be looking at a life that is shortened by four years or eight times that six months.

Now, without getting too much into the details, I have had the opportunity to work with the older and, occasionally, the dying as part of my career. I have taken a death will from someone who passed 30 minutes later. Not fun. Yet, quite important to that person and quite humbling for me. My impression is that once one gets to a certain point in years the “fun v. years” trade-off is worth it. You think “so maybe I die in October and not next April… I’ve had a good run.” My own father basically said that, even though the cause in his case was not the perils of alcohol but the perils of being freckled and living within the range of the sun’s rays. I might even go so far as to say that magic number for this sort of reflection might kick in when you get in view of your eightieth birthday – or perhaps it’s getting to 90% of your expected longevity based on your relatives. Not the Bob-span. Much more than that.

Yet note one other thing. This is from a twitter discussion amongst stats geeks reading the report in The Lancet:

Of 100 people drinking 14 units a week, 99 people will not die due to alcohol and 1 will. That 1 person loses 37 years of life. The remainder obviously lose 0 years. The average across the 100 people comes out at 0.3 years lose.

The distribution of the ill effects of too much drink is not consistent, not fairly distributed, whatever fair means. So much more important than either the J-Curve effect and even the average number of drinks is luck of the draw. You know you are shortening your life but the degree to which it is shortened is case specific. Based on you. And whatever it is you did. [What did I do? Yikes!]

Sometimes I ask myself whether at some point in my retirement I might take up smoking. Or add much more unctuously satisfying animal fat to my diet. Statistically, if I get to 73 or 76 I might as well as I won’t shift my likely outcome in terms of the quantity of my remaining years all that much. I fancy sticking a pipe in my pocket, a leather pouch of a cherry infused tobacco. Once in a while. Not Bob-like smoking. Something more sensible. No rush. That’s a couple of decades off yet. If I make it. If I haven’t already played all the strong suit cards I was dealt.

I think there is a lot of good news in this report. While the overall detrimental effect on health is steady, the line on the graph does not take off at an entirely unexpected pace. And, as the graphs do  not record longevity into the triple digits, there is a implicit reminder that we are all ending up in the same place eventually. So, it is a “fun v. years” calculation. Finding that point of balance. Unless it isn’t about fun for you. Or if you are a Bob. Or Bob. Good stuff to consider, maybe even over a beer or two this weekend.

*Trust me. I am a lapsed Mason.

The End Of March Is Already Here And I Do I Have Some Beer News For You!

Time. March 2018 is almost gone and I barely noticed it was slipping away. Q2 looms. Which is great as I hate winter but which is not so great as I turn 55 next month. Did I mention that thing about time? Still frigging cold outside, too.  That in itself should help you put the week’s news about fretting about beer in perspective. Come on spring. Hello? Anyone there?* OK, I get it… let’s see if the beer news is cheerier.

First, another vintage brewery necktie for the collection. Please – send me your neckties. I may not get samples and would stick nails in my eyes before I went on a junket but I will take your ties! That would make me happy.

Next, a number. 6,266!  Wow! That’s more than before and likely less than from a bit from now. That of course, is not the real news. It’s nothing like that deep insight that things are “normalizing” – whatever that is. No, the real news came out in a web PR release that came out a day after the infographic that unpacked the numbered with an inordinate level of honest detail in the section entitled “Per Brewer Growth“:

In absolute terms, per brewery growth was less than 200 barrels last year. In 2014, it was almost 900 barrels. To drop like that suggests both that many brewers probably aren’t seeing the growth trajectories of breweries from a few years ago, and that many brewers are declining. The table below shows the distribution of companies with 2016 and 2017 data (so excluding 2017 openings). I’ve starred the “more than 50% group” as a reminder that a huge chunk of them are 2016 openings—50% will average growth of 100% or more just due to when they opened in 2016.

2017 Growth % of Breweries
-10% or worse 17.0%
-10% to -1% 10.3%
+/- 1% 15.3%
1% to 10% 10.0%
10% to 25% 13.0%
25% to 50% 11.6%
More than 50%* 22.9%

The positive interpretation of the table above is that even in an extremely competitive environment, 73% of breweries were flat or up last year. The flip side is that 27% saw declines greater than 1%, and 17% saw double-digit declines. 

Interestingly – but that is actually not the story. Notice above that there is a category for “+/-1%”… that’s is a weird choice of measurement. Unlike all the other bands. If you remove it, and aggregate it with the categories above it you will see that 42.6% of breweries saw no discernible growth or actually saw significant retraction. Then, understand that this is a percentage of the number of breweries and not a reflection of brewery production.  Since 2014, as the infographic says, there have been over 2,500 brewery openings in the US. 800 in just the last year. As these breweries are going from zero growth to some growth, it is logical that most of the growth by brewery numbers is based in the tiny recent entrants. Old bulky big craft appears to be stagnant or worse. I think we have been coming to that understanding over the last couple of years but it’s good to see the BA set out the numbers that tell the tale. Good news that.

Speaking of old bulky big craft, medium-large US craft brewer Green Flash is pulling up stakes and hightailing it out of the “branch plant out east” business. Likely they found out, as many are, that folk out east have plenty of beer out east that tastes like beer made out east and they like it just fine. Interesting: “…this is a move that was made to solidify investments to keep San Diego’s operations above water.” Wow.

Pete Brown wrote a wonderful thing Tuesday all about how rough his last decade or so has been. Folk called him brave, honest and an example. All true. It’s also a huge success. Kind of a graduation day speech. See, I have had two or three dabblings with what Pete wrote so openly about and, so, I know (i) I still couldn’t write what he wrote and (ii) it’s a measure of his success that he did. Hooray! I am very pleased but also concerned given how many people in good beer I would describe as stressed out, unhappy, dysfunctional workaholic who soothed themselves by eating and drinking too much. Be careful out there.

In another episode of where are the beer bloggers of 2009, Jeff of Stonch [ … now of Rye … but presently in Lunigiana…] reviewed a  beer this week:

Unsolicited trade samples aren’t usually terribly good. In truth, if a brewery’s making good beer, those with an interest in buying it or writing about it will have sought it out themselves. Similarly, beers with obscure geek culture references as names – the type that leave one none the wiser even when explained in detail – also tend to be shit. This one, therefore, surprised me twice.

Fabulously honest writing. Unlike anything edited and sold for payment. Which makes one wonder why, as shared in the recently circulated NAGBW Newsletter 2018.3, that the topics for NAGBW symposium during the Craft Brewers Conference has the three topics for panel presentations:

– “Beyond the Byline”: book publishing and podcasting;
– “Editor’s Roundtable”: leaders from industry publications share insights; and
– “Industry Roundtable”: hear from industry pros about pressing topics in beer.

None of which will lead to be a better writer even if you become a more compliant, less individualized one. It won’t make a Ron. And we all do know there is no real money in beer writing, right? Don’t be doing this for making money from writing… please. And don’t be sloppy researchers. Ben hates that.

Speaking of sloppy research, the great thing about the debunking of myths about lambic (often seemingly peddled by the edited and published) by Roel Mulder of Lost Beers is how the actual far more interesting story of lambic is explained.  It’s younger than the industrial revolution, it has been brewed in a far wider set of locales and didn’t rely on old hops. It’s about as traditional as mass produced Porter in mid-1700s was. Fabulous.

So there you have it. Another week filtering the positive from the dreary, the genuine from the fake, real from the seeming, the worthy from the transient. Ahhh… annnnnd… nothing turns on it. I probably could have done better, too. If I had made the effort. Something similar will happen next week. And I will be there to check it out as will Boak and Bailey on Saturday just as Stan will on Monday.

*making the noise of knocking on a window pane.