How does it feel? That’s what Blue Monday asks of you. Katie was particularly aggrieved as last Monday was her birthday. So first of all – happy birthday! Apparently, Blue Monday is perhaps a floater with not 100% agreement on which date it is.* Like Easter but without the medieval calculation to give some assurance as with the death date of Jesus. So you have options and need advice. Fortunately I am full of good advice on this topic. Me, I prefer to celebrate what I call “Bleu Monday” on which I eat a lot of cheese. Also, it seems to also have been originally a term that in Germany was “der blaue Montag.” and then United States when workers told the boss to shove it, as we read in 1838:
Drink till all is blue. Cracking bottles till all is blue.
Blue meant the haze apparently. Or perhaps the slightly wicked as in “blue laws.” I dunno. But I like that it also has it’s own anthem, even if it’s a wee bit Dieter Sprockets.
Beer Marketers’ Insights have a note about a little blip that could be the beginning of a bit of a bump for beer:
Pretty much everything was comin’ up roses in beer and beyond for the first week of the new year in Circana multi-outlet + convenience channels. Beer, wine and spirits all grew for latest week thru Jan 4, 2026 (including Dec 29-31). Can’t glean much from just one week, but interestingly, craft beer’s 4.4% $$ gain outpaced total beer (+2.9%) for period. Multiple top craft fams saw sales pop for the week including New Belgium, Sierra Nevada and Elysian each up low double-digits by $$, Lagunitas up 8.5% and Bell’s (+5%), Shiner (+4%) and Blue Moon (+3%) up low-to-mid singles.
And these US market numbers exclude non-alcoholic beers so it’s more beery than we often seen in the booster stats announcements. But they could also indicate that fine spirit of “fuck it!” that one finds in a time of crisis. Speaking of which, can you write about the crisis in US hard liquor sales without mentioning the tariffs that have effectively cut out a massive share of your customer bases? VinePair seems to think so:
And though distilleries share similarities with other business closures — from layoffs to managing creditors — there’s uniquely challenging inventory to deal with: barrels of aging whiskey. “They’re a little bit of a problematic asset because they can only be sold to someone who has the license to hold them,” says Will Schragis, managing partner at WellSpun Consulting. “Barrels are in-bond, so they’re non-tax paid. There are only certain licensees and other companies that can acquire them.”
No mention of, you know, lobbying for free trade as a recourse makes me wonder if there is a ex-nay on the t-word going on, lest one draw wrathful attention away from Greenland. H/T to Jeff. It’s all about getting the spend in country it seems and Americans are doing their part:
Surveys have shown that consumers feel pessimistic about the economy as they worry about tariffs and the jobs market. More than half of voters believe President Trump is “losing the battle against inflation”, according to a Harvard Caps/Harris poll of 2,204 registered voters released last month. Yet despite the economic gloom, data suggests that spending has risen across all income groups.
Mikey Seay shared a few thoughts that are not unrelated to this moment:
It’s the price. I struggle with the price of NA and low ABV beers. This is my Dry January issue. I can get behind drying out for a month. Or (what I am trying) focusing on drinking lower ABV beers. But there is a hidden suck. Low alcohol/no alcs are priced the same as regular beers, sometimes even double. It’s hard for me to get over that. It’s like, I am getting ripped off, and I have a hard time shaking that. But I must. I know it costs a brewery close to the same to make a NA or low beer, so they gotta charge the same. And that cost trickles down to the stores and bars. So I gotta get over myself there.. Enjoy my low ABV beer, and don’t be a baby about what I am paying for it. I must do this for myself and the business of beer.
One must spend. Do one’s part. Think of England and all that. One of things I appreciate locally is that Guinness 0 is $11.95 at the LCBO and the regular draught is $13.50. Trouble is… no Guinness 0 to be found in the province these days. Guinness is experiencing a height of fame and fortune – and there are good reasons for that, according to Jeff:
The world is unstable, especially for young drinkers who spend half their paychecks on small apartments. Young people are threatened by more dangers than any generation in decades: huge college debt, a machine-learning era that may eliminate entire sectors of jobs, climate change, political instability, the corruption of media and the vitriol that marks society. This is not a time for risk-taking. It’s a moment when people are taking refuge in safe ports and reliable brands. Guinness isn’t alone in this appeal—the popularity of old Mexican brands follows the same script—but it has the advantage of being a 4.2% black ale that comes with a helping of theatricality and a creamy head. It is both safe and also different from other global brands.
I think some of this turns on that 4.2%. And low calories. Theme shift. Did you know you can watch RonTV? He’s got a YouTube channel going:
You might have noticed that I’ve posted a few videos on YouTube over the last couple of days. There will be more to follow. It’s part of my drive to document and preserve. Initially, it’s mostly material that I acquired for my book on the 1970s, “Keg!”. I conducted several Zoom interviews Which I think are worth making public. Especially as the interviewees are all past retirement age. And won’t be around forever. I’m particularly keen on recording Derek Prentice’s recollections of more than half a century in brewing. Despite my urging, Derek shows no interest in writing his memoirs. But he’s happy to be interviewed and share his memories. I already have around two hours of video. And plan to record several more. Covering his time at Youngs and Fullers.
Next, Stan has published his newest edition of his monthly Hop Queries newsletter and there is much to consider. For one thing, he shared that chart of total US hop acreage which indicates the plantings of 2025 roughly match those of both 1997 and 2008, both years before further drastic drops. He also explained what BLP flash frozen hops are:
The idea began with hop farmer Jim Schlichting, who upon retiring bought 40 acres of land next to his home and began growing hops… Basically, he freezes the hops fresh off the bines and ships them in vacuum sealed packages along with reusable ice packs. The cones should remain frozen until brew day. After thawing them, brewers may use them as they would unkilned hops, replacing each pound of pellets in a recipe with four pounds of cones. Blue Lake markets the hops to both homebrewers and commercial breweries.
Whenever I read that some blog or newsletter on beer won some award or another I always think to myself “looks like Stan didn’t apply again this year.”
Note #1: to bar or to not bar ICE.
Note #2: medical thoughts from amateurs.
Note #3: the Magnus Lounge on the ferry to Orkney.
Note #4: are people outside of the beer echo chamber aware that many many others have quite happily active social lives… without beer?**
And Jordan continues to diarize*** his weeks in detail, appointments in pub and breweries plus the scribbling for magazines and books along with the totalling up of spreadsheets. He’s found that the current bottom line in Ontario is not good news:
Among the various hats I wear, I’m historian for the Ontario Craft Brewers and I get to update their timeline on a yearly basis. Since I’m updating the spreadsheet with news throughout the year, this gives me the opportunity to get paid something for the information I’m collating. …the end of the year has been brutal on breweries. Both Goose Island and Blue Moon have decided Toronto has beaten them. If the corporate guys are out, you know things are bad. It looks like 30 physical breweries closed in Ontario in 2025 and something like four contract breweries, but who cares? Some physical breweries switched to contract status and some ownership structures are more or less impossible to parse. Can you really say Indie isn’t a contract brand because of Birroteca at Eataly?
Can you really? Shifting from the crunch of numbers to the stream of consciousness, it’s a good thing ATJ prepared us with the subtitle of his piece this week – “an amiable ramble” – as this letter of love to beer culture touches on every corner of the pub and glass experience other than the variations on paper towel dispensers one might encounter, such as:
It is about the rattling bus snaking through the countryside with a pub at the end of the journey, the train skirting the wave battered coast with a pub at the next station, or maybe two or three, the walk through the rain, the nature of the game; under the hill all of us go at the final stage of our life but beer can be used to celebrate that passing, reconnect your memory with a swig and another swig, raise a full glass to the memory of dear old matey they all chorused, may he be never forgotten, but as soon as the rain stopped they walked out of the pub never to think of their dead friend ever again, for they were alive and he wasn’t.
Poor old matey! Gone and soon forgotten. Interesting legal news if you are into doing your own thing, a category of which I appreciate many of you fall into according to your own tumble of choice. The news is that the US District Court in Northern Texas assessed submissions in a case and last Saturday (odd date for a ruling to be issued) held:
…these documents reflect a shared First Amendment vision: Free Speech, Press, Petition, and Assembly rights combine to protect and elevate the public discourse necessary to self-government—not self-expression in all forms, and certainly not the libertine “expressive conduct” absolutism envisioned by
Plaintiff Spectrum WT… Spectrum failed to enforce its intended “PG-13” format during a drag show held off campus, as professional and student performers tasked with “breaking” and “destabilizing” sexual norms engaged in sexualized conduct more akin to a striptease…
Libertines! Libertines at a university?!? Now, keep in mind what “WT stands for: West Texas A&M University. The students of which the court determined included minors. Perhaps in Amarillo the age of majority is 35. Who knows. But it did remind me of the 2003 ruling of the Supreme Court of Canada in in the case R. v. Clay:
…the liberty right within s. 7 is thought to touch the core of what it means to be an autonomous human being blessed with dignity and independence in “matters that can properly be characterized as fundamentally or inherently personal”. With respect, there is nothing “inherently personal” or “inherently private” about smoking marihuana for recreation. The appellant says that users almost always smoke in the privacy of their homes, but that is a function of lifestyle preference and is not “inherent” in the activity of smoking itself.
Lifestyle! Thankfully, the old wack-tabac is now legal in these parts. But these matters, in case you ever wondered, one has to be on top of one’s right to have fun as one wishes. The law of the libertines’ lifestyles may need more research.
Finally, Pellicle has a short survey out about their next steps:
It’s one thing to run a magazine based on the things we like most, but to grow and bloom into something bigger, we need our readers’ insights and support. That’s why we’ve created this survey: We want to hear what you want from Pellicle in 2026, and use your input to plan our next moves. For the next two weeks, we’re opening up the floor to learn what Pellicle means to you, and where you’d like to see it go next. The 2026 Pellicle Reader Survey is just a seven-to-10-minute task, and you can easily complete it on your phone. Plus, you can opt in to win one of three prizes…
As you know, I would pay to take a survey so the whole idea of prizes is just insane! While you are busy with that, please check out Boak and Bailey who are posting every Saturday and adding to their fabulously entertaining footnotes week after week at Patreon. And look out for more of Stan’s new “One Link, One Paragraph” format. Then hunt out something in someone’s archives! Leave oblique comments on someone’s post from 2009!! Listen to a few of Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on certain Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, as noted, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful self-governing totes autonomous website featuring The Gulp, too. Ben’s Beer and Badword seems to be on pause since November but there is reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer and All About Beer is still offering a range of podcasts – and there’s also Mike Seay’s The Perfect Pour. Plus follow the venerable Full Pint podcast! And there’s the Craft Beer Channel on Youtube. Check out the archives of the Beer Ladies Podcast.
*It is, however, reliably closer to the start of 2027 than the end of 2025.
**I find this eager rush to shimmy right up next to the nutster RFK Jr somewhere between bizarre and disgusting: “…In explaining that approach, officials pointed to the social context in which alcohol is often consumed – its role in bringing people together to bond and socialize, while creating shared experiences – summed up by the idea that ‘there’s probably nothing healthier than having a good time with friends in a safe way.’ ” That’s two possible bits of bootlickery this week. A better take on the moment.
***Boak and Bailey do something along a similar line with their regular beers of the week posts on Patreon: “Running with Spectres was also on excellent form, much to Jess’s regret the following day.“







Quieter? Why yes,says I. Quieter. We have begun the long slide and climb towards the Vernal equinox, the true beginning of the year. By which time my carrots for 2020 should be up. I have yet to pick a carrot. Not one. Before you pick a carrot you have dreams that they are all sweet as candy and the size of baseball bats. Like the feeling you have the day before the lottery is drawn, the anticipation felt walking to a first date. You can eat those little green young stems, you know. You can’t eat a lotto ticket.




