I was listening to the AM dial yesterday as summer’s close leads [as you all say with one voice] to improved amplitude modulation broadcast propagation and caught the oddest show on WHAM 1180 Rochester, New York: The WHAM wine show. I thought I was listening to good college radio. It was unstructured, amateur and funny. During the show the host and guest were popping corks, comparing wines, comparing glassware and talking over music they liked. It must have been live as they were also giving running scores for the Buffalo Bills game being played on rival radio stations, perhaps to a 95% market share, given western NY tastes.
Given the medium, the show could not rely on long pans of vinyard vistas or uncious hosts puckering their lips approvingly. They actually had to describe what was happening in their noses and mouth.