Your Thursday Bullet Points For A Beery Yule

Are we in Yule yet? I think we are. The old town is at least looking wintery as you can see above. Our warm spell has flipped to cold snap so fast that the last of our garden tomatoes ripening on the window sill looked out at -17C this morning. But enough about comfort and joy. This blog is about beer, not… not beer.

First up in the news is all this  fuss about the shadowy Portman Group telling a brewery with childish colours and cartooning in their branding that childish colours and cartooning might be attractive to children. Infantilization indeed. I am pleased that the response of the UK brewery in question is so sensible and support the take by  in large part. BUT… a bit shocked was I by the (i) weepy hand wringing over the decision, (ii) weepy hand wringing over the process, and (iii) the collective amnesia about the Portman Group rulings on 2008. So much #poohwiddowcwaft! Now, I realize that the demise of most actual beer blogging has left an imprint on the minds of some that beer blogging was never all that good but it is rewarding to reach back in the archives to find sensible discussion about those events in a way that neither social media or trade-based beer journalism can apparently cope with these days.

Speaking of sensible application of the law, good to see that Beyoncé got here reputation unshackled from those freelancers who would attach their profit making to her hard earned fame.  It is quite stunning how we see this appropriation by craft brewers of the intellectual property of others. I still haven’t heard who drew and, so, owned or owns the copyright as opposed to the trademark as it relates to that White Stag. Yes, yes… it’s all a bit of fun. But that’s what the sexists and racists say, too, right?

Gerald Comeau, hero.

Robin and Jordan got a generous amount of coverage by TVO, Ontario’s public TV and interwebs broadcaster this week. My only sadness is the entire misrepresentation of the sixty years from 1927 to 1987 and the glory that was E.P. Taylor’s contribution to the world of brewing with his war on waste under the banner of lightness and modest price. The point, however, on “local” is especially well made and avoids our muddiness about all of Ontario being “local” to the entire 13,000,000 persons province.

Finally, interesting news about the jump in Canadian malting barley sales to China including this tidbit:

Canadian malting barley commands a higher price, especially for China’s premium beer market, because of its dark color and higher protein, which allows for better foaming, Watts said.

Because its all about the foaming. Good to see us kicking some Argie-Aussie-Euro butt for one in something other than curling.

I am off. Not like Stan is off. I should be back sooner than he is. I am going to think about Thursdays. Gonna think some more.

On Reading “Best Before” Labels

One of our neighbours from down the street brought us a large bottle of beer in a nice gift bag when they came to our pre-Christmas levy. It was a bottle of Picaroons, from a brewery in Fredericton, New Brunswick. Nice, appreciated gift. My only concern is that the Best Before date reads:

G250 Feb0198

Should I: chuckle?; call the police?; close the blinds permanently?; move? Am I reading the date incorrectly?