The Beery News Notes For The Last Of May 2022

This is the time of year when it all becomes a blur. Weekend plans for the next three months need to be scheduled because, before you know it, time times out and things gotta get done before the snow flies. Snow will fly. We know that. So I spent the past long weekend recreating my turf-bound ancestors life circa 1450. Fires and dirt and nothing much around to make a meal out of. Completely unlike the very modern lads of Halifax, Nova Scotia’s Oland brewery shown above circa 1950…or ’60… They are modernists. No safety glasses, no screens or other barriers as the clinky clacky glass flew by. “Lean in to check, Jerry!” the boss shouted. That being said I did, no doubt like the lads above, have a beer or two after my efforts were done.

Now, let’s see what’s gone on the world of brewing. I hope not as much as last week, given the news ran to almost 3000 words. First up, even though he is taking a break from his weekly round up, Stan is still producing his Hop Queries newsletter, now up to Vol. 6, No. 1., which included this passage on a product I have no personal interest in trying whatsoever – no alcohol, no calorie hop tea… or perhaps something even less:

I confess the word gimmick came to mind last month when the company announced the launch of Hoplark 0.0, Really Really Hoppy and invited me to see the plant. They are making the point that their drinks contain no alcohol and no calories. Because I’ve been buying their HopTea at my local grocery store, because hop water seems to have become a thing (there are other non-beer companies producing hop-flavored drinks, Lagunitas and Sierra Nevada have both launched national brands, and many smaller breweries have started to produce their own), and because Hoplark is being made only about a 30-minute drive from home I decided to visit.

Moving to matters of actual beery things, I liked this post at The Regency Town House website, an examination of urban planning circa 1825. It’s a discussion of the planning of Brunswick Street West  in Brighton and Hove, England and the street is still there as is at least one of the pubs:

Busby’s scheme for Brunswick Town shows the east side of Brunswick Street West was planned to be individual stables and coach houses for the houses on the west side of Brunswick Square and the south spur of the road for stables at the rear of Brunswick Terrace West. The plan also shows the Star of Brunswick public house with a cottage opposite at the northern end of more stabling at the rear of the garden where Lansdowne Mansions would be built by the 1850s. There were two modest buildings just to the west of the pub which would be used as Green Grocers and Bootmakers.

The core of our fair city was build on Georgian plans and at work I regularly bump into stables and lanes for horses as part of the untangling of property interests.  The air would be full of the scent of poo.

Knowing my family’s industrial Scottish reality, this discussion from the BBC is a very light touch on the devastating reality that organized intoxication was for most. Events from the 1890s still echoed into at least the 1960s as family members sought to escape their past and present.

Sticking with the 1800s, Edd Mather posted about brewings from August to December 1849 according to the Alexander Berwick & Co  Brewhouse Book 1849 – 1852 which I understand was an Edinburgh outfit. Hefty brews from 6.3% to 8.7%. He then converted the first of the beers listed for home brewing set, in case you are interested in a pint of P3 come sometime in June.

Jubilee update. Coronation beers found in Stroud. Relatedly, someone felt “mildly patriotic” elsewhere.

Evan has a project on the go which all beer writers should be excited about, a survey of success and failures in book publishing. I added two sad tales but really need to balance off with the happier tales with Craig of Albany Ale… as well as Al and Max Theatre! Go make your confessions so that others may not suffer!

Eoghan wrote a strikingly sensible statement: “I will avoid subjecting you to my trite observations on my first experience of America…

States in India have started rationing beer:

West Bengal recently began rationing beer to retail outlets with demand doubling over summer last year. Most states have witnessed volume recovery and are looking to surpass pre-pandemic levels, said Rishi Pardal, managing director of United Breweries, India’s largest beer maker. “Owing to peak summer demand, few states have also introduced local regulations have also introduced local regulations on movement of goods inter-state which may impact fulfilment of demand in certain markets,” Pardal said. “We are well-prepared to serve the market.”

On to the local election where all is quiet beer wise – odd given Canadian politicians tend to kiss more beer taps than babies during elections. One thing did happen. I was sent a copy of a lobbying document issued by the Ontario Craft Brewers but sent apparently by someone unhappy with the message. Here is the memo and here is a bit of the anonymous message in the covering email:

The attached may or may not come as news to you – but it would appear to be against your interests as contract brewing facilities, as well as anti-competitive and short sighted. The OCB appears to be focused on targeting and scapegoating smaller businesses, many of whom are diverse, incubators of new products, and if successful will eventually graduate to brick and mortar operations, while seemingly ignoring the much larger collective threat to Ontario Craft Beer from larger international brewers or the rapid growth of cocktails and ready to drink alcoholic beverages. 

Heavens!  Now, to be fair, the OCB memo does state that contract brewers do not contribute to local economies and take up valuable shelf space from those brewers who do. My immediate reaction was thinking of how these production breweries are often not “either or” businesses, how I knew of someone who worked a brewery’s canning machine who was packaging cases for plenty of other small breweries in Ontario, some bricks and mortar as well as some contractors. These smaller breweries and contracting firms would not otherwise would not have access to retail outlets or other expanded sales routes. And they, along with the production brewery itself, might not survive without this sort of work as part of the provincial supply chain. Many OCB members operate like this. Odd. The focus is needed elsewhere.

The gall is what gets you, as Afro.Beer.Chick flagged. So if someone wants to reference Juneteenth on a the label of some hazy IPA gak with fruit flavours added, does Mr. Driven Snow now get a chunk of change?

Bad behaviour claims against BrewDog continue – and I wonder if perhaps developing in a way that avoids the risk of examining similar acts closer to home. Are they the worst actor? Certainly not the sole bad actor. But the loss of reputation spreads. The situation is now tense. Evidence is undeniable. Individuals rightly utterly violated and repulsed. Me, I don’t drink the stuff myself. Good to see that the actual authorities with adjudicative powers are now becoming involved. Things need sorting.

And finally… Ron posted an excellent set of observations on another thing I avoid – beer fests – and how many are serving such small measures that they deserfve to be called “Thimble Fests“:

I used to go to many more. The main Belgian one, whatever that’s called now. The Borefts Festival. Others in Stockholm and Copenhagen. But that’s all a few years back. Now, I just can’t be bothered with most festivals. Why is that? Well, I’ve already told you, really. Lack of seating, long queues for beer. But the biggest reason of all is small measures. If you’re lucky, you might get a 15 cl serving. But it might well be just 10 cl or even a piddling 5 cl. I’ve got two glasses sometimes to take the edge off my frustration. Or taken along my own Imperial pint glass. A combination of small measures and long queues wring all the pleasure out of a festival for me. Getting in line for your next beer as soon as you’ve been served your last makes for a queueing festival rather than a beer festival.

Me, I don’t go as I don’t like being shedded with hundreds of drunk strangers. But I like that – “a queuing festival” pretty much sums that up.

There. Half the length and no doubt twice the value. For more, check out the updates from Boak and Bailey mostly every Saturday but not from Stan every Monday as he is on his summer holiday. Check out the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday (Ed.: but not this week) and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given)  And remember BeerEdge, too, and The Moon Under Water. Things come. Things go.

The Thursday Beery News Notes For May Two-Four 2022!

May two-four. Back again. I explained it back in 2014 when I included the photo to your right (my left) of Bob and Doug McKenzie who were Canada’s #1 export forty years ago and whose 1983 movie, Strange Brew, is the last cultural statement about beer before microbrewing struck in earnest. Even though the movie isn’t set on the Victoria Day holiday in the second half of May, you can see many aspects of our drunken mildly retro-pro-monarchist celebrations replayed in Canadian homes as well as at campsites and cottages throughout the land this weekend as people feign gardening and practice inebriation. And it’s a big year for our top dog, our numero uno, our favourite anti-Nazi. Speaking of which… you know what broke? That cap thing on my whippersnipper that keeps the weedwhacker’s string coil in place. How the hell does that break? Spool went flying and the lawn’s all half haggy still. Didn’t so much break as ‘sploded. Now I have to hunt down a replacement lawn trimmer line cap or I have to buy a whole new thing-a-ma-jig. Pray for me.

Now… to the beer news. First up, a set of photos posted by the Glasladies Beer Society of a recent Glasgow beer fest set up in what looks like a somewhat permanent outdoor space. Being who I am, a child of children of the Clyde, the event looks like a mass gathering of aunties and uncles and masses of cousins. The use of steel container boxes is interesting as a relatively cheap but cheery but secure set up. Looks like it was held at the Glasgow Beer Works in the Queenslie Industrial Estate. This may be a common site for some of you but sometimes that’s still remarkable.

Next, Ron wrote a piece he titled “The Future of Mild” which serves as an interesting counterpoint to the fan friendly writings on the style mentioned two weeks ago. Ron provides an interesting set of thoughts about Mild itself and how styles may or may not make a comeback:

I’d love to go to Cross Green and drink 10 pints of Tetley’s Mild again. But it isn’t going to happen. The world has moved on. Beer styles come and go. And almost never return. I’ll just cherish the memories of a time that’s gone forever. Like a Porter drinker in the 1940s. The same fate, incidentally, awaits Pilsner and IPA. All styles have their day.

The fate of Mild has been formed he suggest as “it’s harder to throw all sorts of random shit into a Dark Mild.” That would seem to be where we are at. The post also lead to an interesting considered discussion on the nature of revivals. Jeff wrote:

…I wonder if a style that was once quite popular ever came back as a major style, perhaps not as popular as it was during its heyday, but with significant production. It’s probably happened, but I suspect it’s very, very rare. Once fashions change, styles sunset.

TBN reminded us of the classic example of style revival – Hoegaarden. I expect this is as much framed by the word “style” and its imposition limiting structure but the entire micro (1980-2003)) and craft eras (2003-2016) were based on revival of lost beers. Hoppy malt rich ales were descendants of earlier strong ales like Ballantine IPA and Dominion White Label as much as they were clones of imports.  So… revivals common enough in the days when brewing was not so wound up with novelty and amnesia. We always have to remember how quickly we forget. As recent at 2011, SNPA’s place in the pantheon was still somewhat speculative. Now, of course, it was always the source of all things including those that came before it – thanks to the nation’s PR professionals!

Speaking of perhaps one revival or perhaps homage that has not lasted, one bit of news that I was a bit surprised to learn about this week was how St. Joseph’s Abbey of Spencer, Massachusetts is no longer brewing its beer. This was all the news in 2015 and I reviewed their first beer as you can read here. The monks announced:

After more than a year of consultation and reflection, the monks of St. Joseph’s Abbey have come to the sad conclusion that brewing is not a viable industry for us and that it is time to close the Spencer Brewery. We want to thank all our customers for their support and encouragement over the years. Our beer will be available in our regular retail outlets, while supplies last. Please keep us in your prayers.

Jordan thought it a particularly worrying development based on their low labour expenses. Greg reported that the equipment was already listed for sale before the announcement. I gratuitously added the 2015ish image up there from the celler’s stash for Stan. Pretty sure the bottle has move about six inches in seven years.

Des generated a wonderful cascade of comments related to cellered casks with this big barrelled beery buttery – including these cautionary ones:

Not being funny, but going on that photo, “immaculate” is a strong word. Serviceable, cleaner than many, maybe. And as I’m sure has been pointed out, a 36 (massing the best part of 200kg) is a H&S nightmare. You romantic.

Note: please don’t send out bleggy emails saying “ I don’t have limitless cash on hand to subsidize this project, but it’s reality nonetheless. I need at least [XXX number of] paid subscribers…” Listen to the wind… the marketplace of ideas is speaking… write for joy or get a job to support your hobby interest in booze.

Boak and Bailey elaborated something at their Patreon widget-a-thing  that was evident in their (lovely and highly recommended) account of Ray’s out for hike and stopping at rural pubs with pals:

…at least part of the joy we took in drinking it on this occasion must be down to having “earned it”. The same goes for that first beer of the weekend, after a tough week at work. Or, as many people have observed, almost any mediocre lager you drink on holiday. How do you compensate for this effect? Well, you don’t, unless you’re a Top International Beer Judge. Instead, you report the context when you give notes on a specific instance of drinking a specific beer. And you make judgements about the overall quality of a beer based on mutliple encounters in multiple contexts. A beer that tastes good every time you bump into it is probably a good beer, full stop.

I wonder if we have become so enthralled with these beer judging events for hobbyists that we miss the obvious – that those beers actually do taste good in those contexts. And that judging contexts make beer taste bad. Because they are geared to ensure failure. Because that is what institutionalizing human experience does, makes you distrust and then outsource your own experience of life. Stop feeling bad because someone who has a certificate for passing the equivalent of a grade 11 history class says so.* Not to suggest TBN is not correct when he explains “Beer is weird. You’re lucky to have me here, putting things straight.” It is. We are.

Handy example: print off and cut into separate burger and beer images. Throw all in air and match the beer with the nearest burger. Equally valid. Every. Time.

Rolling Stone put out a story about beer prices this week under their “Culture Council” tab, not something I have notice from them in all my years at the coal face. The author, Kevin Weeks of Anderson Valley Brewing (who actually follows me on Twitter so I feel extra bad for not noticing before), argues interestingly that any increased costs faced by brewers are likely not going to justify the level of price increases that consumers are going to see on the shelf from the big brewers so…

For the smaller craft breweries facing this dynamic, this is an excellent opportunity to differentiate their brands by both managing pricing and clearly conveying priorities to the consumer. The most obvious tactic is to hold price (or implement only slight increases) to create an opportunity to increase market share through a comparable pricing advantage over the larger brewers that are grasping for margin.

And this passed by my eye this week, “It always rains on Monday” by Ian Garstka. More of his work can be found on IG. Prints available from the artist.

Perhaps relatedly at least atmospherically, Gary posted about “Birmingham Beer Detectives, 1937” who in plain clothes were sent out to protect the interests of the beer-drinking public and augment lab testing quality controls:

It seems therefore, at least for a time, a two-track beer-tasting inspection system existed, city and industry, to control beer quality in pubs. Perhaps the whole thing, at city level, collapsed with the Second World War – bigger fish to fry, if you will, but this remains to be known. Certainly at industry level, tasting onsite continued into the postwar era. A number of press reports, one pertaining to Ansells in 1949, attest only too graphically, a conviction of an inspector for drunk driving.

There’s a BBC historical drama script right there for the taking. I can smell the damp tweed and ashtrays now.

Note: “Finnish brewery release new beer celebrating Finland joining NATO“!

Note also: “TikTok star says Wetherspoons ‘scammed’ him out of £2,000 of food and drink.” Star!

Finally and falling under Stan’s reminder “no one cares what you think, Alan” I upset Maureen a bit a tiny bit (which I never like to do) when I commented about this article on Hogarth’s Gin Lane and Beer Street as I mentioned it amounted to was a bit of a sneeky apology for mass drunken frenzy. My observation was quite specific so I should explain so that all you all can correct me. The first half of the article is fairly straight forward GBH-style with loads of quotes from other sources framing the well understood topic. But then it goes in an odd direction mid-essay with the statement that those “in positions of power in England sought to create an all-around negative image of gin.” According to the article’s own previous paragraphs rightly describing the generally understood hellscape unleashed by gin at the time, I was left wondering if it could also be said that people in power now are perhaps creating an all-around negative image of the Covid-19 virus. My wonderment didn’t last. I found this key angle within the article odd. Odder still the suggestion that the works of Hogarth were for an elite:

Because of the timing, “Gin Lane” and “Beer Street” are often viewed as a work of moral propaganda, and some have speculated they were commissioned by the government to help reach gin’s working-class imbibers. Tonkovich points out this is not the case, however, because that working-class target couldn’t have easily accessed these prints. “These prints would not have been affordable for the working class,” she says. “They might have seen them in a tavern or through a window, but they couldn’t buy prints, so who is the audience for these? People of the press and the merchant class.”

The thing is… I just don’t think that is correct. Because I don’t think that is how mass communications and specifically those on virtue and vice worked at the time. If you look about at English political pamphleteering in the 1600s and 1700s, you see a wide-spread, robust and even salacious debate within a highly literate population. Vibrant grassrootism. You also see in the first bits of the 1700s, the development of the First Great Awakening and proto-Methodists sermonizing to many millions.** Consider, too, 1751’s Essay  on the Characteristicks and the “frenzy” of gin. Ideas related to a proper and healthy society were flying about. These and other Hogarth pieces fit into that scene. And, as the Royal Academy explains, fit into it in a very specific and intentional way given Hogarth’s process:

Hogarth aimed the prints at the popular, rather than fine art market, stating in his prospectus for the prints that: ‘As the Subjects of those Prints are calculated to reform some reigning Vices peculiar to the lower Class of People in hopes to render them of more extensive Use, the Author has published them in the cheapest Manner possible’. As a result the line in these prints is thicker and less sophisticated than in other prints engraved by Hogarth, both to enable the printing of more impressions without significant loss of quality, and to approach the characteristic style of popular prints.***

We are assured, via the hive, that the two prints were in wide circulation and that Hogarth’s works were even used for moral instruction by schoolmasters. So if they are not luxury items but rather something of a targeted public service announcement to those at risk, the paragraphs that follow seem strained, racing through the Victorians and US Prohibition then on to us today with a suggestion of the elites guiding government overstep. And, on the rebound, inappropriately sewing  doubts as to Hogarth’s good faith intentions under the guise of some sort of shadowy social engineering as opposed to improving public health. Had gin been slandered? Seems all a bit goal oriented.****

There. More fodder for a good general public debate. Away you go! And for more, check out the updates from Boak and Bailey mostly every Saturday but no longer from Stan every Monday as he’s on another extended leave of absence. Plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given)  And remember BeerEdge, too, and The Moon Under Water.

*If you are unaware of this phenomenon, I recommend the works of Ivan Illych to you, starting with 1973’s Tools for Conviviality.
**and they themselves mocked in return.
***See also “The marketing techniques of William Hogarth (1697-1764), artist and engraver” by Mark McNally at page 170 “The conscious decision to set the price of prints according to the theme and the intended audience was further demonstrated with the distinctively didactic Gin Lane, Beer Street and the Four Stages of Cruelty which were advertised twice in the widely read London Evening Post on 19 and 26 February 1751 priced at one shilling each being ‘done in the cheapest manner possible in hopes to render them of more extensive use’ with an alternative set priced at 1/6d being done ‘in a better manner for the curious’. Despite the relative lack of sustained advertising for these key prints, which formed the basis of Hogarth’s campaign with his friend and magistrate Henry Fielding to draw attention to the moral decline of the lower classes, they became as popular as many of his more heavily publicised prints. This was perhaps due to the fact that they were primarily meant as social commentary and evidence of the need for reform rather than for commercial interest…” and also especially at footnote 123: “Hogarth noted with satisfaction in how ‘some masters gave their apprentices sets of the prints as Christmas gifts’ and that ‘he had even heard of a sermon preached on the prints’.”
****PS: a word about disagreement. If we are going to take beer writing seriously at all, we need to get used to the idea that a reader may either (i) disagree with aspects of what they read (as I have above with backing supporting research) or (ii) call out poor writing (which I have not done above.) One of the saddest things in good beer culture is the “hooray for everything!” mantra and, its cousin, the abusive response for those who who don’t buy in to the hooray. Let’s be honest – rooting for booze is weird. I blame too much booze and good folk struggling for not enough money as the commissioning organs do just fine. In this case, my comment to Maureen attracted the less than attractive, the dropped turd. Let’s be honest. I get negative comments and labels all the time and have for a couple of decades from publications high and low,***** sometimes from people I can’t imaging deserving one’s full respect. One scribbler who has my respect once even told me “hear that – that’s all the beer writers in Toronto mocking you” to which I responded “who gives a fuck about beer writers in Toronto?” We don’t worry about such things, especially now that the beer writers in Toronto either either have moved on now and are mowing the lawn somewhere in the suburbs, arguing with themselves. None of which relates to the article above that, in small part, I disagreed with. It is a well enough written if skimmy summary with a mild expression of the standard beer writer political slant on public health (“…nanny state! …neo-prohibitionists!! …folk putting my income at risk but mentioning health!!!“) but, no Maureen, it is not an example of something that did not exist before. The wheel that was invented long ago still turns round and round. Which is good. Because it gets thoughts going and leaves conversations enriched. Which is why I do this every week – to think about what is being written. If you aren’t doing that, why do you bother?
*****Funny ha-ha joke…no really… just kidding… footnote to a footnote, too! Very light and amusing, right?

Your Mid-May 2022 Thursday Beery News Notes

Chores. Garden chores. The pruned willow is just about casting enough shade for its six month tour of duty, leaning over me as I sit and sweat and drink a beer. And, about thirty feet away, I built a nice small patch of salad-y things this week radishes, red and green lettuce. Stuff getting done. That’s something, quite a something. For a place that had three frosts under two weeks ago. Then I remembered I have rabbits. Not mine. The wild bunnies of the neighbourhood. So… now I need to box in the patches with walls and a cage top. Perhaps a hinge top will be introduced. Not having chicken wire dig into your neck once the top slips as you gather in the harvest? That’s innovative. Innovation born of not thinking something through fully in the first place. That’s my style.

Beer news? Beer news! It’s a big week this week. First up, the Craft Brewers Conference 2022 ended up having a couple of note worthy twists this week: a fine beer got runner up to the runner up where the runners up don’t actually exist aaaaannnnnnnnd… it was a Covid-19 super spreader event. There’s not much you can say as not one saw it coming… except Robin:

So uh…everyone at cbc just not wearing masks huh…

Not hard at all, doing the right thing. And if that wasn’t enough, plenty of folk wrote have thoughts about the #1 third place for an American classic. Andres wrote the thread o’the week on process. We also got juries of beer fans standing up to snarkily defend the indefensible verdict… the “not credible“*… because “they’re all world class experts of course“… which I take to be a dig but it might not be a dig. AJT added a useful note:

Reminds me of the story that John Keeling tells about when he was at Fullers and judging in the US – their ESB was knocked out of the ESB category for being out of style…

In longer form, we had omni-directional finger wags from Jerard Fagerberg and… my pal Lew who may want to recognize the third possibility:

But as I say to people who complain about the Electoral College, if you don’t like the way the rules are, work to change them. If you’re a brewer who thinks that every medal in every category should always be awarded, because we’ve reached the point as an industry where common levels of excellence are understood and achieved – or, hell, just because – then get organized, find other brewers who feel the same way, and get the rules changed. Or don’t. But if you don’t agree with it, and you don’t do anything about it, you’re just going to be pissed when it happens again. Savvy? Now get out there and brew, or drink, and stop worrying about this. There are a lot more important things, even in beer.

GET OFF HIS LAWN!!! Note: Electoral College references are akin to Godwin’s Law. And that third possibility? For me, be like most people and realize these events are just low level oddly structured fun that are focused on brand promotion. No one loses an eye. Competitions are just a nice side-hobby in the beer world.

On a point much further along the parabolic niceness scale, Lily had her essay on a possibly perfect pub published in Pellicle this week, the story of the Salutation Inn of Ham, Gloucestershire which comes with a few extras:

The pub is welcoming and homely, with low ceilings, pew-like wooden benches, and a fireplace lending welcome warmth to the pub’s two front rooms in winter. The bar is lined with taps and hand pulls pouring beer and cider from across the South West—including the pub’s own brewery adjoining at the rear—as well as the trusty and ubiquitous Guinness… The walled garden which houses the pigs is dotted with apple and pear trees, and the odd damson. The pigs, raucous and rambunctious as we step through the door in the elderly wall, are fed on a mix of apples, cheese curds, and occasionally pellets. Once the private garden of the Berkeley estate manager (the castle’s estate covers 6,000 acres across the local area), it is shown on early 19th Century maps surrounded by orchard after orchard—a cider history now long gone. 

Traveling much farther, Jeff made a flash visit to Norway which I worried was was going to be a bit of a drive-by so it was comforting to see the both Lars and Knut gave it the thumbs up. Still… it was a bit of an American abroad with the experience being too much or too little like the USA:

… you might mistake it for a pub in Ohio. Lots of hazies and other IPAs, some barrel-aged stouts, assorted pales. They even have Guinness … Those styles drive the same kind of drinkers in the US, but the difference is that in America they are dwarfed by the number of “regular” craft drinkers… We go through different developmental stages, and the first one is imitation. Norway has yet to find what they like on their own terms. I expected farmhouse brewing and especially kveik to be quite visible, yet it’s not. In fact, when people at the beer fest asked me about my plans for Norway and I mentioned Voss, 80% of them had never heard of the farmhouse tradition there… On the other hand, I’ve been impressed with the beer in general.

Ah, that old assumption that a land matches one’s expectations. Man is indeed the measure of all things. I’ll still probably just stick with Knut’s or Lars’ take on their own homeland. Local knowledge. As Stonch wrote of Prague this very week:

Over the years I have benefitted enormously from the writing of Evan and also Max @Pivnifilosof. Evan also once helped me and my mate Dave get tram tickets when we were too drunk to put the coins in the machine

Elsewhere, the problem of payment came up in a discussion at Boak and Bailey’s over the weekend and I clued into something that had not crystalized within my brain bucket before. I was led to a thought only after I wrote this:

…inventive creative writing sure has taken a hit in the good beer world. Payment has never amounted to quality in my mind, often the opposite. Yet it’s becoming more and more the case that it’s either paid for writing that’s pleasant enough or bits and bob that never seem to get enough time to be properly fleshed out. I can’t say I’m ever comfortable, for example, with histories published and paid for by the word – but who even has the time to put in a proper effort as the amateur’s act of obsession? Retirees, that’s who. They seem to be holding up their end of the bargain.

I then thought “why did I write that?” I did so for two reasons. First, I am always reluctant to be disagreeable especially (honestly… not tugging at a dangling thread) with B+B and, second, I wondered whether it was even true.  But it is if you look at it this way. Writing for pay puts a meter on the writing. You will get X amount per word or a flat rate but the reality is that you really are putting yourself on a clock. Based on what you are worth per hour rather than whether the writing is any good. Leading to conserving resources, measuring time as well as money. And deadlines.

Screw that. When I was young and fancy free before a few years back, I had all the time in the world to swan about researching obscure stuff about brewing. Not so much given an uptick in very interesting but very demanding work related matters.  Hence Martyn and Martin and Gary and Ron and the Tand and any number of others of the golden handshake who are able to research and scribble with a bit more leisure. Interestingly, the abovementioned Lars has written honestly this week about the other side of the coin, my path not taken a decade and a half ago:

I worked hard to set up talks back in September and October and had one month of good income with from that, before covid stopped it all. So now I need to try to restart that, but without spending so much time on it that I miss my book deadline. I got a deal writing articles for Craft Beer & Brewing magazine, which has also helped. The long and the short of it, however, is that less than a year into this I’ve had to start dipping into my savings, and it’s not a great feeling. So while I will keep doing all of the above to produce some money it looks like it won’t be enough.

Lars then shared an interest in readership support. Go read and contribute if you can. I have written it before but it repeats saying: I have every sympathy for someone who has decided to write about beer. For all the money in beer there is very little money in writing about beer, however interesting the topic.

Which leads to a few things. Like the issues of scope creep and expertise extrapolation. Sure, multiple skilled interests are possible – Dave Sun Lee is but one example – but the good folk who are committed to writing for cash have to go out further upon the waters with nets and lines. They give us stories not about beer but about other alcoholic beverages – about boozy seltzers and things claiming to be non-alcoholic beer even though both are so often laced with fruity gaks that defeat any commonality with brewed malt and hops. Where does it lead other than the inevitable high priced craft NA still unflavoured seltzers?!? Tottering towards international economic collapse, that’s where!!! Consider this behind the The Chicago Trib’s paywall, summarized by author Josh Noel this way:

Goose Island is taking Bourbon County into the world of pricey NFTs ($499 each!).

We really need to know no more. Could you imaging chucking away your pay that way? Pet Rocks taught me enough about that sort of thing in elementary school coming up on 50 years ago… though it did allow me the opportunity to post “Sucker juice layered upon the sucker juice!” There. Dots connected. Thanks for walking this path with me. BTW: Josh Noel is just wrong this time:

After digging in, I can see the future where NFTs play a role connecting brands and customers. Especially in beer, where the bond can be strong.

More sensibly, Gary indexed his recent posts on colonial English pubs in India. Excellent.

Finally, what to think about GBH apparently crossing a line and pulling an article about a legal process?***  While it is entirely healthy to be dubious of craft breweries and their ways, a few grabs on social media about the article prior to its removal may help explain why a reasonable cease and desist letter was sent. Consider this:

“[BrewDog CEO/cofounder James] Watt may have tried to uncover this alleged plot by paying a former romantic partner nearly £100,000 ($125,000 USD) in Bitcoin to gather information on ex-BrewDog staff and others who have been critical of him.”

… and this:

“Documents and interviews suggest Watt paid her to help him uncover information about his critics” and “The woman says she did not defraud or harass Watt, and that she does not believe former BrewDog employees are plotting against him. Her lawyers say she will “robustly” defend herself against these allegations” and “Three women who had contact with Ziem say they did not believe her to be part of a plot to take down Watt, and say they suspected Watt was using Ziem to gather information on them.

Contempt of court. It happens. It basically means you are contemptuous of the judicial process. Usually it is raised when someone won’t respect a warrant demanding their attendance but it can also mean that you are not letting the court do its job of fact finding, that you are interfering with the process. You can see how speculation and allegation become restated as fact. I see it now as I did when I saw the story’s brief appearance:

Speculative review of partially obtained evidence to be framed under the unique system of Scots uncodified civil law! Amazing pluck. Plus “… Watt may have tried to uncover this alleged plot by paying…” and “…people he sees as his enemies…” Impugning skullduggery? Heavens!

I was more thinking that there would be a form of libel suit under Scottish civil law due to the assertions of fact exemplified above but The Beer Nut guided me to the other process, the contempt under English proceedings pursuant to a UK statute.  Statutory contempt seems to require consideration of whether there is a lack of good faith, if we have “fair and accurate report of legal proceedings held in public” and whether “the risk of impediment or prejudice to particular legal proceedings is merely incidental”… all of which only a judge would determine. Only an actual judge. Lessons hopefully learned.

There. So serious this week. For more, check out the updates from Boak and Bailey mostly every Saturday and from Stan every Monday except last Monday and next Monday, plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given)  And remember BeerEdge, too, and The Moon Under Water.

*To quote my favourite source, me: “And how can you have a mythical standard second place beer? It not only represents something not present but superior while also being inferior to another not present beer. Both of which (not being present) are not contemporaneously experienced, just somehow recalled.”
**Question: While we are at it… why do we rightly (example) qualify one beer publication as “Ferment, the promo magazine of a beer subscription service” when GBH is rarely mentioned as the promo magazine of a beer consultancy service? Both publish very interesting pieces and both aren’t really “reader supported” but actually subsidized by the non-publication side of the business for, logic dictates, non-publication side of the business reasons?
***And not even related to this continuing weirdness.

Your Thursday Beery News Notes For The First Of May

OK, the lawn has been mowed. Even though we had frosts three times in the last week. That is a milestone. As is the Craft Brewers Conference for 2022. I like the logo. No reference to #CBC2022. Actually looks like it was used by the Minnesota Beer Distributors’ Convention back in 1974. Right down to the bottle rather than, you know, a can. So… some people are getting back together. To get a bag or two of fruit sauce. Even we were out last night at a favourite place and hardly anyone had a mask on. Yikes. Our local numbers have moved from worst ever to less than worst ever so people must have forgotten or given up. Fingers crossed!  That’s where we are. Fingers being crossed.

The big news is in beer periodicals… as it is periodically. Is there a comeback being made with the news that All About Beer has been revived to some extent by Beer Edge collaborators Andy Crouch and John Hall:

When we founded Beer Edge in 2019, we drew on our experiences with All About Beer and the role it had in developing our own education and careers to help define the vision for our new company. Meanwhile, All About Beer’s bankruptcy concluded and the company and magazine closed for good. Bradford and Johnson later regained control of the brand itself and the content archive. And in early 2022, they agreed to sell these individual assets to us.

I will be interested in hearing about the business model. Andy, a public service lawyer in the real world, is acting as publisher with John reviving his role as editor, a position last held in 2017. After learning that GBH is essentially subsidized by non-publication public and private revenues (and subject to the inexplicable* withdrawal of cash, too) I thought a bit about the other ways of making an entirely niche topic at least break even. Pellicle, for example, on its third anniversary has announced a sustainability goal based on subscribing patrons with a noble goal: “your subscription lets you ensure that people who can’t afford it can still access our features, free of charge“. I am among the subscribers as Pellicle often offers writing you don’t see anywhere else. The main remaining old school periodical is Craft Beer & Brewing run these days by Joe Stange appears to be run as a for profit business with generous old school subscription rates with various tiers no doubt providing quite a range of valuable benefits.  I don’t subscribe as I find the articles, however excellent, to be often aimed towards the supply side, rather than me and my consumer demands. What is the proposition now from All About Beer?

The other big news in the brewing world in 2022 is really the resurgence of big beer. Or rather BIG BEER. As illustrated this week by the fabulous news from Molson Coors:

Molson Coors Beverage Co. says its profits soared in the first quarter for its largest quarterly sales growth in more than a decade. The Colorado and Montreal-based company, which reports in U.S. dollars, says it earned US$151.5 million or 70 cents per diluted share, up from US$84.1 million or 39 cents per share a year earlier. Underlying net income excluding one-time items was US$63.8 million or 29 cents per share, compared with US$1.6 million or one cent per share in the first quarter of fiscal 2021. Revenues for the three months ended March 31 were US$2.2 billion, up nearly 17 per cent from US$1.9 billion, primarily as a result of strong growth outside of North America amid fewer on-premise restrictions in Europe.

So much for the end times that all the experts spoke of. Like seltzers taking over. We do, however, still seem to have a slight bitterness in the mouth. Speaking of macro-lag, The Tand shared an image of what I think is a very attractive beer label, Cerveza Victoria lager from Malaga Spain. Utterly unhip with its middle aged guy in a suit wiping the sweat off his bald head, the use of white in his shirt, the hankie, the table and the background sends the image of pounding heat. I like the straw hat, too. Lovely design.

Less wonderful are the stories David Jesudason shared of his disheartening discriminatory experiences in the bigoted wine world for Glug:

One of the worst racist nicknames I endured was repeatedly said when I worked at a bar during my university days from 1999 to 2003. It was my job to carry the bottles of wine from the cellar and the manager of this West London establishment – Keith – would reward my efforts by calling me Gunga Din. For those not familiar with the Rudyard Kipling poem (and I’ve got a feeling that my racial abuser only knew the title) it’s about an Indian water carrier so expendable that after being killed helping the British Army his life is summed up by the jokey line: ‘You’re a better man than I am, Gunga Din.’ Although it’s a highly offensive term, it’s actually fitting as I was as dispensable as Kipling’s Hindu hero and if I’d complained I would’ve been ushered out of the door.

Just to be clear, the need for the efforts of Crafted for All and Beer Diversity at #CBC2022 give me no greater hope for the experience in the beer world.

Also at #CBC2022, rolling out craft’s long stale mantras of “we” and “winning” and “wars” is so utterly bizarre. And to my mind, the group think enforced at these gatherings has led to things like hazy IPAs being effectively gateway drinks for seltzers. Dumbing down leading to loyalty leachate. And shit like this:

… beers brewed with marshmallows. This once niche ingredient has actually become a trendy adjunct, but will it stick? …the marshmallow beer trend is like a Peep in the microwave: it is on the rise! Just last year, the number of beers containing marshmallows available through Tavour increased 31% over the year prior… these brewers started using mallows in small doses in select Stouts… fans of the brewery loved it and continue to love it. Tavour recently featured one such Drekker, a dessert-inspired smoothie Sour –– Chonk Mango & Marshmallow. It sold out in less than 48 hours.

I feel dirty just mentioning that. Sharing another sort of thing I don’t want to experience, Ed told a tale of mixing beer and rock climbing this week as he retro-ticked:

On the last night of our trip as the pints went down we were planning what to do in the morning before we went home. We were tempted by the fizzy keg climb Double Diamond (HVS 5b) on the impressive Flying Buttress. I was also tempted to pour more beer down my neck, it was the last night after all. When it started raining heavily I agreed to lead the climb before heading back to the bar, confident it would be far too wet to climb in the the next day. So when I was greeting with blazing sunshine when in my hungover state I peered out of me tent in the morning I was not filled with joy. 

By contrast, Jordan has done the far more sensible thing and taken up writing about beer more often. I say this with the greatest of pleasure as for a certain set it can seem that one of the qualifications for being a beer writer, when not hiding in podcast oblivion,** is not actually writing all that much about beer. Not Jordan! His immediate focus? Actually reviewing beers that show up in the mail and being a bit honest about the process:

I didn’t read the label. Although I try to do right by everyone, sometimes, there’s so many samples that I’m profligate. Sometimes I’ll try things and they aren’t worth mentioning; I’d just hurt the sales. Sometimes, I’ll really enjoy something but I won’t find a place for it. With Hoppy Pollinator, I just didn’t want you to know about it on the off chance you’d prevent me getting more of it next year.

I liked this article by Will Hawkes about the current trend of Dark Mild in England’s Black Country, a theme I’ve seen nosed around periodically over the years. Twenty years ago and more, Sarah Hughes Dark Ruby Mild was a but of a lantern in the dark to the home brewing set. I say I liked it but more so after I did a bit of text analysis on the 3,800 piece to establish what I was reading given, you know, it was filed under the word “critical“… something of an unlikelihood.  I thought to do this primarily as the article makes no mention of the sorts of background to Mild that one would find in, say, a piece by Ron Pattinson… like his 2011 bit in the BeerAdvocate “A Short History of Mild.” So… 42% of the article is made up of quotes from folk in the trade. Three historical records are cited and the rest is mainly pleasant physical observations or input from or about four breweries making these Dark Milds: Yates, Bathams, Fixed Wheel and Box Car. What do we call this sort of writing? If it was in the newspaper, a lifestyle piece on a regional scene?

Matt mentions another aspect of reality:

News of another brewery closure. They are dropping like flies at the moment. My thoughts with all the affected staff.

That was raised in relation to Exe Valley Brewery shutting down. In operation since 1984, the current owners only held the reins since 2020. They join another brewery well into its fourth decade, Wood’s Brewery in Shropshire, along with many others. Normal churn or end times? Hard to know but hard times for the owners and staff.

On the up beat, Beth Demmon continues her series of profiles at Prohibitchin’, her blog receivable by email, with this week’s article on Lauren Hughes, head brewer at Pittsburgh’s Necromancer Brewing and how they are seeking to make change:

Strategic hires at Necromancer Brewing, ensuring long-term support of said hires through consistent mentorship, and plenty of community-facing events that signal safety and support for marginalized people. “Having people enjoy beer in a place where they feel welcome and being able to give back to the community so much, that means a lot to me,” says Lauren.

Finally, I am not sure I would call a beer experience “Schubert-like in its symphonic harmony” given he completed only six of his thirteen symphonies and one of those is named Tragic.

There. For more, check out the updates from Boak and Bailey mostly every Saturday and from Stan every Monday except last Monday and next Monday, plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletterThe Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given)  And remember BeerEdge, too, and The Moon Under Water.

*Actually, quite explicable.
**Let’s be honest. They take up too much footprint in your audience’s available time, you can’t cite an idea within them for a quote, the attract no comments of consequence and they contain no means to link to something they reference. You may as well as be sending postcards to the handful of folk who listen. And writing “umm” for every seventh word.