Make Your Own Cause

In an effort to advance the cause of supporting supporting, has anyone thought of Ribbon 2.0 where everyone makes up the content of their own magnetic cause ribbons making for a cacophony of causes and claims confusing the drivers of America? Maybe if there were more rounded edges the link to the new 2.0 world would be clearer. The other day I listened to an NPR hour on “the long tail” which I still have no clue about as it seems to be only a way to take existing circumstances, repackaging them as new and making sure someone gets a guruiffic revenue stream from the merchandise. Maybe personalized magnetic cause ribbons will help in my understanding.