The Thursday Beery News Notes For The Week Of The Big Jab

It’s a good thing that as a teenager I drank really really bad red wine a few times so I had something to measure the reaction I had to the AZ vaccine against. Worst hangover ever. But a welcome one. I was actually more nervous about the immediate reaction than any fear of a slight statistical bump for this or that anomaly. I feel like I expect many did after a night on the old Champale, as illustrated. Mock not. It is apparently still made, has review on BeerAdvocate and been around since 1939.

Trends. That’s why folk read the internets, right? This is my favorite trend story of the week, the state of Heineken sales in 2021:

Volumes jumped 5.4% in the Asia Pacific region, led by double-digit growth in Vietnam, Singapore, and South Korea. Beer sales volumes grew 9.9% in the Africa, Middle East, and Eastern Europe region, driven by Nigeria and South Africa.  Sales volumes fell 10% in Europe, where many countries remain under strict lockdown measures to combat a third wave of Covid-19 infections… Net profit for the period was €168 million ($201.7 million), up from €94 million in the virus-hit first quarter of 2020 but down from €299 million in the same period in 2019.

Lesson #1: things are looking up even if things are not looking up where you are. Lesson #2: folk elsewhere may be deflecting the realities.

You want more interesting information about the place of alcohol in the response to Covid-19… at least in Europe? Most nations are down (like me) but some are up… well, one:

So has COVID-19 got us drinking more, or less, than before? Public health researchers are trying to find out — to see if the events of 2020 have helped the world to sober up, or if we’re all heading for the mother of all hangovers. They’re finding that age and outlook on life drive our response to lockdown. Younger drinkers seem happier to find other things to do, while their stressed-out parents are more likely to be seeking solace in the bottom of a glass. And, surprise, surprise, it looks like we British have reacted to COVID-19 by drinking the most.

Beer as deflection?  Cultural standby? Beer as identify. Contract brewing as an attack on national pride has struck in Finland:

“The brand is owned by Finns, and the product development, warehousing, administration, marketing and sales all take place in Finland, and our office is located in Kontula. Production alone occurs at the factory in Tartu, where beer has been skillfully made since the 19th century,” Matti Pesonen from Kontula Brewery said. The Finnish Food Workers’ Union called on consumers to opt for beer produced in Finnish breweries instead for the purpose of preserving local jobs.

I like that. It’s good and mercantile. I saw this observation from Jeff this week and I have to agree… but how different is it from the the Finns above?

Craft beer used to lean heavily into corporate ethics. This was partly a rebuke to big breweries, laser-focused on the bottom line, and also slightly self-serving (look at how green we are!), but in the main it represented an authentic commitment to community. Lately, not so much. Many breweries still try to lead ethical lives, but they aren’t showy about it, and with some notable exceptions the trend overall has tailed off.

What’s left? Identity? Is that what they brew the beer for?  This question leads directly to a bit of a continuing discussion about England’s Cloudwater selling Scotland’s BrewDog brewed beers structured on worthy collaborations in the Tesco supermarket chain which led to an number of comments. When I find something interesting in GBH, I am careful to start at the end as they do tend to flail and one needs to see the pre-determined point the author was making. It was unfortunate to see their classic but utterly damp conclusion being applied again in this case:

What the long-term impact of one of the U.K.’s most influential breweries going into a national retailer will be remains up for debate.

Yawn-a-rama. Jordan and Robin took a harder line in their weekly podcast which, it being a podcast, I can’t draw a quotation from except to point out that Jordan used the word “crab bucketing” and both spoke of the point of brewing to be primarily to sell beer so that any sales of this sort are certainly good sales to be welcomed.  They also use the word “we” to describe the brewing trade… which I find odd. But GBH doesn’t which I find way weirder given its use of observations like “[t]hat experience is shocking to hear” and the constant self-citation. A shame given they also get money quotes like this one which is effectively the buried lede:

“I must say I do find it distasteful that it’s Tesco,” says Hayward. “Many pub goers will find a trip to their local now a trip to a Tesco Express store.”

But more to the point, I would also point out that k-os provided us with “Crabbuckit” in 2009 which perhaps really is the point that needs to be understood. He also has provided us with the song of summer 2021.*

Somewhat relatedly, Mudgie has posted an interesting set of thoughts about the problem with the UK’s beer drinking cultures and those making fun of the beer drinking cultures:

Much criticism of craft brewers revolves around them supposedly being just in it for the money and not practising what they preach. The same charge is often levelled at climate campaigners. But, in both cases, surely the sense of unshakeable moral certainty is equally worthy of satire. Within craft beer there are strong elements of wanting to change the world and stick it to the man, and self-congratulatory mantras such as “beer people are good people” which are frankly inviting ridicule. If it was just a case of a bunch of geeks who liked weird beers but kept themselves to themselves nobody would be bothered. You can’t really satirise bellringers or metal detectorists.

Hmm… and Prince Phillip was laid to rest this week. A beer man apparently. Who liked his beer from the bottle. But also from the glass in a pinch. His preference was documented in 1976:

I served Prince Phillip a beer years ago when I worked at the Westin (Hotel Nova Scotia). He pushed the glass away and draink from the bottle. Had a Keith’s.

He looked at me once on that same tour. Then he looked away.

We also lost someone central to my understanding of brewing history tis week, Ian Hornsey. Ian wrote A History of Beer and Brewing which I reviewed in 2006 as well as Alcohol and its Role in the Evolution of Human Society which I discussed in 2013. His passing has not been marked, with even his old brewery Nethergate not noting it in social media or on their website. If you see an obit, please forward it along.

That is it for this week. The jab hangover has passed and it’s been snowing on my veggies. Meantime, check out the weekly updates from Boak and Bailey mostly every Saturday, plus more with the weekly Beer Ladies Podcast, at the weekly OCBG Podcast on Tuesday (who marked their 100th episode with gratitude for all) and sometimes on a Friday posts at The Fizz as well. There is more from the DaftAboutCraft podcast, too. And the Beervana podcast. And sign up for Katie’s weekly newsletter, The Gulp, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword – when he isn’t in hiatus as at the mo, more like timeout for rudeness. And remember BeerEdge, too. Plus a newcomer located by B+B: The Moon Under Water.

*I have to declare a conflict as realizing k-os liked this tweet of mine was one of the happiest five seconds of my 2021.