Here we are. The second month of summer. Soon it will be halfway through summer. Spring takes its time. Lingers. Summer is a sprint. To keep pace, I ran a couple of breakneck polls on Twitter asking you good folks about the biggest lies told by craft beer. Hard to narrow it down after writing this weekly column for so long. One immediate finding from the first poll was that the “craft is 99% asshole free” lie is a lie of general application. Whether it’s the bad boss, the sexist and the racist on staff at the bar, the beer writer spreading health myths or assigning blame for beer can hand grenades to the consumer… the general rule has wide application. So I ran it again with that option removed. We’ll see. Tune in for continuing coverage at 11.
Out there in the world beyond my own mind’s wanderings, Andy Crouch posted a really interesting audio interview at Beer Edge with actual reporter Norm Miller this week. Their chat starts seven minutes in but it is well worth the wait. Andy and Norm discuss things like their respective court room experiences – but the real angle on the story is their views of the unhealthy relationship with beer seen too often in the craft beer scene:
Norm wrote that he was giving up beer writing because he needed to stop drinking. He talked about the impact his tasting was having on both his physical and mental health. It was a bold and honest piece of writing and should be required reading for everyone in the beer industry. Spend anytime at a beer event or industry get together and it quickly becomes obvious that some and perhaps many in the beer business have an unhealthy relationship with the product they sell. Whether it’s overconsumption, drinking and driving, or forgiving behavior that would otherwise be unforgivable but for the presence of alcohol, it’s the third rail of the American beer business, one that few dare to touch.
Well, one of the third rails along with observed sexist behaviours, observed bigoted behaviours, the actual financial status of breweries,* the pervasive packaging of canned craft hand grenades….
Less ominously, here’s a lovely and witty visit to the Welsh town of Builth Wells presented by a very busy Martin which includes a portrait of the Greyhound Hotel. Less Welsh by far and over in the cyberverse, on Sunday, Ron and Mitch Steel and a few other guys are talking on your computer screen about IPA. Govern yourselves accordingly.
Looking into recent brewing history, Ray and Jess of the B and the other B wrote extensively about Harp Lager with lots of quotes and imagery and then get some great comments providing further detail.
The brewhouse was fitted with a Steinecker Hydro-Automatic system which meant that “from a control console… the whole brewing operation is controlled by one man, from the selection and transfer of the grain to the pumping of the finished wort to the wort receiver”. The formal opening ceremony took place on 28 June 1963 with an inaugural brew started by the Queen’s cousin, Lord Mountbatten – a sign that this was a big deal.
I will never think of the phrase “Steinecker Hydro-Automatic system” the same way again. By they way, did I ever mention that my grandfather had a heated chat with Lord Mountbatten – right after he had told Lord Louis’s Admiral to go fuck himself? During of a naval engagement in WW2. Probably told you already…
Across the Irish Sea, Marble Beer Ltd., seemingly sensing that BrewDog was getting all the attention in the “how not to respond well to crisis” contest, came out with one of the best semi “sorry not sorry” admissions seen in a long time:
…we believe we owe it to not only our team but also our loyal customers and drinkers to set out how we are going to build and nurture a positive, inclusive and fair Marble community now, and in the future. However, before we continue we feel it’s only fair to our previous management that we first state that some of the allegations made on line were outright falsehoods, but that does not mean we do not wholeheartedly accept that the company fell far short at times…
Wow. There are a lot of moving parts in there. Cookie gave the heads up and a fair commentary, too. Unnecessary and not a wholesome part of any apology.
In industrial packaging news, once again another week sees another complaint about incompetent packaging errors in the drinks trade. Not quite the beer can hand grenade situation (as seen above) but the expensive bottle of cider that empties half of itself before you have a sip as reported upon by CiderReviewAdam:
There are too many ciders, particularly but not exclusively, pét nat ciders that are frankly explosive. This was marketed as high end and sold at, for cider, a premium price. It should not be losing half of itself on opening… The average consumer’s tolerance for this sort of thing is a lot shorter than mine is, and this sort of incident, happening with the regularity it does, comes across as amateurish.
Note: amateur is not the opposite of professional in this context. This is not amateurish. It is incompetent professionalism. As are beer can hand grenades. Unless you are you just pretending you are a journalist, tell this story.
My patronage recipient, Matt, linked to a story of his posted a few weeks ago at the Ferment 52 blog on the question of whether beer can be too fresh:
… I decided to speak to brewers about it. And while some denied it was something they had experienced, others said they found it to be a common phenomenon, and referred to it as can, or bottle shock. The idea being that the very process of packaging and shipping beer can cause its flavours to destabilise—albeit temporarily—and that giving them time to properly rest before serving is what’s required for maximum enjoyment. Some even took this view further, admitting that their beer didn’t taste quite how they wanted until several weeks after it’s packaged.
This reminds me of good wine having to sit for a day after travelling as well as coming in and out of point on a 6 to 12 month cycle. But it’s really also pointing out that very fresh beer is a different thing. Also good but different.
Over there in the wine world, the winner of the inaugural Crap Tasting Note of the Year awards has been announced:
From the very opening, with the rhyme of ‘bright’ and ‘light’ to the pointless alliteration of ‘excited effervescence’ (have you ever seen a lethargic effervescence?) it’s clear that we are dealing with tasting gibberish of the very highest order. Yet the writer sustains it throughout. There’s more garbage in 97 words here than some writers manage in notes three times that size. There’s unnecessarily archaic language (‘writ’), more alliteration (vigour of the vintage), and garbled imagery. Why would a soloist be monochrome, for Chrissake? What does it even mean? And why have you mixed up sound and colour?
Less honestly wholesome yet somewhat indistinguishable is one of the more embarrassing examples of the blog-for-pay** GBH self-promotion was published this week but it was not in GBH. Looks like Washington Post journalist Julia Bainbridge was pestered by emails from the cheap seats and gave them some space at her personal blog… oh, it’s a newsletter. Things we learn include: (i) “…we (the media) need to be clearer about the numbers and what they really mean…” (ii) “…Beers brewed with fruit have had a crazy last couple of years, and Bryan is like the only reporter I have seen cover this…” and (iii) “…American psyche for food and beverage is unique in the world…” Grab easily available stats, repackage the obvious as insight and – Voila! – expertise. Amazeballs.
I think that’s enough for now. Have to go gaze at the Twitter polls for another few hours. Hey, don’t forget to check out those weekly updates from Boak and Bailey mostly every Saturday, plus more with the weekly Beer Ladies Podcast, at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. There is more from the DaftAboutCraft podcast, too. And the Beervana podcast. And sign up for Katie’s weekly newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword – when he isn’t in hiatus as at the mo, more like timeout for rudeness! And remember BeerEdge, too, and The Moon Under Water.
*Remember when seeming adults presenting as seasoned beer writers but dependent on continued access to craft brewery owners insisted over and over that there was no money in brewing craft beer? That was great.
**“It’s a magazine… it’s a real grown up magazine… it is!!! I just have three other jobs to maintain access to my sources…“