OK – summer is done. Really. Six months to spring. We can handle this. Really. I knew autumn had come because I had a little private moment for the seventh anniversary of the release party in Albany with Craig for Upper Hudson Valley Beer where I got to meet that very nice young lady… right after we saw her go over to our box of books in the corner and then helped herself to a few. I think I bought her a beer as Craig stole our books back from behind her back. Community.
First up, Robin Leblanc wrote a very good piece on how the pandemic has unexpectedly introduced a number of positive changes in the craft beer scene:
So in looking at all of that, having to work as a professional and sum up the experiences of the beer world through its accomplishments, I began to see why this matters. Because for the first time in what feels like ever, it seems that the industry is actually trying to live up to the ideals that it set for itself. Progress has been slow-going, but something seems to have kicked in the past two years to create a newfound perspective.
I’m too much the crank to be so hopeful but it is good to see hope seen and shaped as well as Robin has in this piece.
From the science desk, 
Matthew reminded us of his July 2018 gaseous observations: “A few years ago, I was blamed for being excessive and causing global warming through trapping heat in the atmosphere. But now, apparently, there’s not enough of me to go around.” Apparently it is news again as Mr. Protz advised:
CO2 shortage impacting beer. No need to go without. In pubs drink real ale: handpump operates suction pump that draws beer from cellar to bar without applied gas. For home drinking seek out bottle conditioned beers with natural carbonation. #LiveBeer
See, that’s what I call supporting the actually traditional. The British co2 shortage is dramatic and touches on many parts of the supply chain, requiring government intervention:
Meat producers and food industry chiefs had called on the government to step in and warned that if they didn’t then food shortages would soon follow. Ian Wright, the chief executive of the Food and Drink Federation, warned on Tuesday that consumers would start seeing shortages in poultry, pork and bakery products within days.
At least one UK pub lad seemed to be on Team Protz as far as letting the beer supply its own gas:
Colin Keatley, of the Fat Cat pub and brewery group, said the shortage was yet to bite but that it would have a significant impact should it hit. “It’s amazing how so many businesses do rely on this one product and we rely on CO2 both in some of the beers we make and dispensing some. We do still have beers on gravity and pork scratchings – so if we have to just rely on them we will.”
Aside from science, the politics of the drink continued to be top of the discourse. I saw this bit of solidarity bruvvah! news last week and thought to myself “…wouldn’t that be nice if craft beer bars were like this…”
Employees at one of the country’s largest distillers have been striking since Monday after 96% of union members agreed to a strike. “I’ll be out here however long it takes to get what we deserve,” union member Katie Gaffney said… Workers gained support from a local restaurant. Buffalo Wings and Rings will stop selling Heaven Hill products until an agreement is reached. “What were asking Heaven Hill to do is nothing short of what we do for our customers,” Buffalo Wings and Rings District Manager Jessica Raikes said.
Somewhat along the same general lines, the essay of the week was definitely this excellent set of facts and opinions presented by Ruvani de Silva on the forms of gratitude expected from the historically marginalized:
Quebec-based beer blogger and influencer Amrita Kaur Virk, who also works in the baking and restaurant industries, has had similar experiences. “When diversity became cool… I felt like there were a lot of white beer advertisers that were creeping up on my profile and following me, but also expecting me to fully embrace them and be grateful that they finally noticed me,” she says. “I remember being approached by them like they were some kind of knight in shining armor and them asking for my experiences… I really feel like there are some white folks who are looking to just harvest my own personal experiences to appear to be ‘woke’ and virtue signal. Even the act of approaching/following me seems very performative. Like I should feel grateful for even being considered and approached”.
Boom. That is really particularly boomtastic. Boomeriffic. Like you, I’ve seen a fair few non-marginalized majoritarian pasty scribbly folk like me in beer (no doubt out of a sense variously mixed of story FOMO, cultural guilt and good intention) taking it upon themselves to elbow into view or play that knight over the last couple of years but that quote above nails it. Gratitude like this relates to manufactured passion in craft beer which sets itself apart from the Buffalo Wings and Rings approach mentioned above. Fabulous.
Perhaps relatedly, historian Doug Hoverson (whose book on Minnesota Land of Amber Waters sits in view every night) wrote about the idealized images of Indigenous North Americans in beer branding over the years:
How prevalent has the use of American Indian imagery in beer advertising been? An extensive though by no means exhaustive survey of labels, coasters, signs, newspaper ads, and other “breweriana” (any item with a brewery’s name or a beer brand name on it) shows that nearly half the states (and all the major brewing states) had at least one brewery that used Native imagery for identification or advertising. Nearly 100 breweries portrayed American Indians in logos or other illustrative contexts—mostly in the pre-Prohibition era, and almost exclusively in the pre-craft era.
Appropriation and pre-Disney Disneyfication abounded and was not limited to brewing. But did extend well past pre-craft as it was used by “Leinenkugel Brewing Co. of Chippewa Falls, Wisconsin from 1933 to 2020.” I do wish there was more than one Indigenous view included as well as a little standardization and modernization of the terminology in the piece as using “Indian” as a stand alone or “vanquished” for Chief Abraham Meshigaud or “Mishicott” who died in old age on his own people’s lands is a bit uncomfortable – but it is a welcome survey.
Speaking of questions of appropriation, a wonderful debate broke out between Martyn and The Beer Nut over Irish Red Ale as being a 40 year old US marketing term or a far older organic term from the Gaels themselves:
Fact is, Smithwick’s was an ale, Irish and red, prior to 1981. I remember it. I was there.
Beer business law? You got it. A wonderful procedural legal situation is setting up as Brendan P. Esq. explained this week as Boston Beer Company has sued NY distributors over its efforts to terminate Dogfish Head distribution deals. Wonderful unpacking:
The rub is that if a brewery terminates a distribution agreement in this manner, it still has to pay the distributor the “fair market value” of the distribution rights that are being terminated… Big money time. Counsel for distributors Boening, Oak, Dana, and Dutchess claimed to Boston Beer that the FMV of the distribution rights as $56 million, and that if the agreements were terminated in violation of ABC law, Boston Beer’s liability could be $100 million… This will be fascinating because FMV is almost never calculated in public view; it’s usually subject to a NDA or calculated behind closed doors.
Look at that. A good mix this week. A veritable 1974-era ABC Wide World of Sports… of beer. And not one newbie style guide to drag it down! For more check out the updates from Boak and Bailey mostly every Saturday and from Stan now apparently a regular again every Monday, plus more with the weekly Beer Ladies Podcast, at the weekly OCBG Podcast on Tuesday (again the talk was of awards this week) and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. There is more from the DaftAboutCraft podcast, too. And the Beervana podcast. And sign up for Katie’s weekly newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword – when he isn’t in hiatus as at the mo, more like timeout for rudeness! And remember BeerEdge, too, and The Moon Under Water.