Month: August 2022

A Slightly Less Puffed Up Edition Of Your Thursday Beery News Notes

Here I am. Still on vacation but at least at home making dinners rather than forking out for them. Let’s be clear. I am not a cheap date when out and about but at the same time I do have my limits. Big city fun can hit that after a few days so nice to be back in the backyard for week two. Well, once the rain lets up. Gotta say, though, Montreal is my favorite big city even though I am maritally prohibited from rooting or the Habs. Drove past the front gate of the original and still operating  Molson brewery established in 1786 when I got a bit lost in traffic coming into the downtown. Quite the edifice.

Speaking of working, on Wednesday Gary posted an image of a 1938 Quebec beer delivery truck out in winter. Looks like a display as those boxes look empty and stacked way too high. I cropped this image out of the right hand corner. I love the guy’s look. Button suspenders over a tucked in sweater, high lace leather boots, fedora and tie. And look at the window in the background. Signs – perhaps in neon – for Brasserie Frontenac, Boswell Cream Porter as well as Dow Old Stock Ale. These brands were all related to provincial firms that merged in 1909, the amalgamation which inspired a young E.P. Taylor two decades later to start off on his global merger mania.  The truck and many of the boxes are also labeled with Dow’s Black Horse Ale. Cream Porter was still a thing when I lived in the Ottawa Valley in the mid-1990s under the Champlain brand made by Molson and in fact and early beer review on this here site was for Labatt Porter. Now there is a style that needs revival.

What else is going on? A few more ripples caused by the long piece in Pellicle on the state of IPA today are worth noting. JJB himself wrote positively of the explanation and agreed with how the code of IPA (as opposed to the definition) is effective for Stonch as a publican:

I can tell you that consumers with only a cursory knowledge of beer know what IPA means to them, and moreover that concept tends to be very similar across the board. When someone asks for an IPA, I know which taps to point them to.

Matt himself was unhappy with his thoughts being “torn apart in a @BeerAdvocate thread…” but that is a bit of an unfair statement as it was also praised there. His tension is reasonable.* There is a dismissal of old school thread writing but it is always good to remember that many there (folk who have no interest in blogging or certainly no interest in the dead end world of semi-pro beer writing) who know a hell of a lot about beer even though there are, yes, many oafs. For example, I entirely agree with this from someone on the site for fifteen years:

Once breweries realized that some of us were well and truly over the murkbombs, they started relabeling, or at least redescribing. It’s one of the reasons I’ve been shying away from any packaged beer called IPA unless I’m already familiar with it.

And also this from a seventeen year BA veteran:

It appears to me that the craft beer industry is viewing IPA = money and given this consideration I suspect that we will continue to see more and more beer brands with this labeling. They may be brands that can fit within one (or more?) of the categories that Matthew Curtis listed in his article or maybe they will be some brand-new name (e.g., New England style Wheat IPA) that some person just willy-nilly comes up with to make money.

Exactly. See, along with avoiding humour and any actual grasp of much of history, good beer culture has a very hard time with debate. It’s apparently uncomfortable for those trained on the short course who then have decided that they know what needs to be known, like a teen watching a movie with their parents when a dirty bit come on  No, in craft beer culture it is a fundamental principal that you have to all sing from the same hymnal because it is all… great! That is why it generates no serious academic discourse – or even researched to and fro anymore.  “Expert” is sorta of a participation award. Can you even call doing something “taking a course” if it fails to generate any deliverables that aren’t just repetition by rote? No, to discuss and disagree is rude. And that is one main reason why general good beer culture isn’t taken seriously.

Related perhaps, Ron summed up a trip to the USA and his observations on the beer scene this way:

I’m just back from the US. Wasn’t that impressed with the beer selection. Mostly: IPA, Sludge IPA, Sour Shit, Sour Shit with fruit, Sludge IPA with shit, Sludge IPA with fruit and shit, Pilsner.

Boak and Bailey unsettled me with a related consideration following up on a post from Jeff on the idea of session a few weeks back:

Jeff Alworth is right – most people (quite wisely) haven’t let themselves get bogged down in precisely what these terms mean. They just know that a brewery choosing to use a relatively more obscure word to describe its product is saying “You’re no rube, you know the lingo, welcome to the club.” As Matt points out, though, these terms are suffering the same fate as ‘craft beer’, becoming applied so widely, to products of such varying character, that consumers are beginning to distrust them. When you’ve decided you tend to like beers labelled IPA, and habitually order IPA, there’s only so many times you can be served something that doesn’t fit your mental model without getting irritated.

I am not sure what “quite wisely” is meant to suggest here. Basically, there isn’t much light between what is being said about the meaningless of craft beer’s terminology as code and Ron’s observations about how shit IPA has become due to the breakdown of meaning. Meaning it is no longer even code. You have to take a cartoon character approach to still suggest there is any integrity in all this. Which is what is being done, of course.

My thoughts?  What’s the level below lowest common denominator? IPA might as well be “eBeer” or “iBeer” now. The meaninglessness has hit max and all it serves to do it shout “drink me, fool!” which is why I focus on the adjective and not the noun EEEPAH. And avoid anything like a flogged flavour wheel in favour of the theater of the mouth.** Fortunately, as we know, things have three names. In this case, there will be the name on the can or tap handle, the name the brewer uses and the name the beer knows itself by.

Which is perhaps why the lager boom is so attractive. It retains far more stylistic integrity that the botch US craft has made of the IPA everything concept. Paste magazine has gone so far as to say this is the best thing in the good beer world these days:

That’s the biggest thing that has changed, in the last few years—i.e., the pandemic era—ease of access to good craft lagers has increased exponentially, and breweries have seemingly gotten much better at making them! Even breweries not particularly known for lager are now frequently producing excellent examples, and I’ve seen a notable number of breweries also rebrand themselves to revolve more tightly around lager as a central philosophy.

One more thing.  Stan picked up a thread from the IPA story, an actual fact about a yeast strain and unpacked it to explain how beers branded as Steam Beer do or at least did actually display a unique trait even though Steam Beer has little unique to do with steam:

In 1911, while conducting tests as part of another project at the University of California, T. Brailsford Robinson discovered just how different steam beer yeast acquired from California Brewing in San Francisco was from lager strains. “The yeast of the steam beer has accommodated itself to these conditions (warmer fermentation and the clarifier) to such an extent that it can no longer be employed for the preparation of lager beer, while lager-beer yeast may without difficulty be used for the manufacture of steam beer,” he wrote.

Neato. Also neato? Old lost Halifax Nova Scotia bars. Also neato? A Doctor Who based brewery. Less neato? The fall of certain people in the brewing trade that I know little about. Never been that much into the individual as a cornerstone to all of this, now that I think of it. Not neato? Possible signs of the market crashing.

For 22 years, Neal Stewart worked in sales and marketing for breweries like Pabst, Flying Dog, Mark Anthony Brands, Dogfish Head and Deschutes Brewery. He is leaving beer behind and left with some very powerful parting thoughts:

I had plenty of time to reflect on my time in the beer biz and quite honestly, it was a painful process. I discovered two things. First, my self-identity was wrapped far too tightly with my profession. My primary identity was my job. I wasn’t “Neal, the husband” or “Uncle Neal.” I was “Neal, the beer guy” or “Neal, the (insert one of the 47 breweries I’ve worked for) guy.” I was enamored with that identity and my ego needed it. Second, I really think I was addicted to stress. I’ve done some research and although “stress addiction” is not a clinical term, it is known that stress causes the brain to release cortisol and dopamine… When my life suddenly changed from 70 hours a week of non-stop calls, meetings and thinking about the business, to silence, I didn’t know how to react.  

Wow. If that is you, get out. What ever it is you do. And one more thing. I hadn’t expected that this beer would be as good as it turned out to be. Glutenburg Pale Ale out of Quebec. A bit of a rarer find in the Ontario LCBO but out there if you check the inventory. Made without barley but perfectly tasty as a base beer in one’s life. Which is what it might become. Through an odd sequence of absolutely low level medical matters it turns out that I may have a degree of gluten intolerance. See, I had to have a small four stitch operation on my right eyelid, which led to an observation about how my left eye sat, which led to a couple of CT scans in nearby quieter county town hospitals which led to an ENT guy sticking a camera into my sinuses, which led to connecting the dots to a very high wisdom tooth, which led to a removal operation, which led to me having a very tiny bit of my skull removed as a door for the wisdom tooth operation. All of which left me breathing better… unless I ate bread. Hmm. Bread made me puff up a bit. All over. Unpleasantly so on rare occasions. And feel like I had hay fever. Stuffed. So I dropped bread. Clearer head. Breathing better. Had a beer. All came back. Uh oh. So I bought this beer. Didn’t come back. Hmm. I had put the feeling when having a beer down to water bulking up or general alcohol reaction but it appears to be a third aspect of the beer – the gluten. Going to keep up the experiment for a bit. All of which I mention as ungraphically as I can as a recommendation to try it yourself for a week perhaps. See, being puffed is not good. Tiny important passages restrict. Blood pressure rises. Things not ticking along optimally. Leads to other things… more serious things.

There. The beery zeitgeist for another week has been summarized! Want more? Well, check out the updates from Boak and Bailey mostly every Saturday and perhaps now from Stan once in a while on a Monday. Check out the weekly Beer Ladies Podcast, and at the mostly weekly OCBG Podcast on Tuesdays or Wednesdays – and also sometimes, on a Friday, posts at The Fizz as well (Ed.: we are told ‘tis gone to podcast heaven… gone to the podcast farm to play with other puppies.) And the long standing Beervana podcast (Ed.: which I have missed from this list for some unknown reason.) There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now… nope, there was a post on July 25th… in 2022 even.) There is more from DaftAboutCraft‘s podcast, too. And sign up for Katie’s (Ed.: now very) irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Still gearing  up, the recently revived All About Beer has introduced a podcast, too. (Ed.: give it a few weeks to settle in and not be as agreeable.) Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There has also been the Beer O’clock Show but that’s now wound up after ten years.

*I would not want to fail to mention Beth‘s similar sentiment: “I don’t have enough money to enter work for awards I don’t have enough money to fund my own press trips I don’t have enough money to buy a hundred samples to try I don’t have enough money for all the subscriptions or memberships How do writers do it? Actual question…” I may play a grump on social media but I am utterly sympathetic to the plight of the beer writer coming to the realization that for all the money in beer there is little money in beer.
**Make your own copy of the chart if you like. It’s also free and actually useful.

Your Mid-August Mailing It In From Vacation Beery News Notes

So, I probably should have skipped this week’s post given I have paid less than my usual not paying all that much attention. But walking past Montreal’s statute of Edward VII, the best of him that I can think of,* has inspired me to do my duty. So much nicer that the somewhat ignored statute of his mammy, Vicky, turning a cold shoulder a couple hundred yards further south. These little imperial spots are joined by other odd wee hints like we see at the Bell Telephone building on Beaver Hall built in 1928, where we can see a little hint of the rose of England there above the main door. Very weird. Makes one a wee bit more sympathetic for the nationalist cause, doesn’t it.

Well, enough imperial politics. What has been going on with beer? I have had one or two but I like my vacations without beer as much as with. Not so with others out there. For example, Ron has been on the road again, the descriptions of which travels are always some of my favorite things of his to read. Luckily he has not forgotten his need to describe his first meal of every… frikkin’… day:

We don’t rise very early. Well, the kids don’t. Me and Lexxie head down for breakfast at 10:30. And just miss breakfast. But they are serving brunch. Luckily, I can get something with fried eggs: pork hash. It’s quite nice, but the broccoli is almost raw and very tough. As we eat, the dining room fills up a bit. Still far from full, though it is pretty big. 

And Stan has taken a break in his vacation to do a bit of a round up on Monday but he is in no way not not not promising to do it next Monday. I liked this comment he made:

I pass it along not only because I think the combination of five words at the top should be put to music, but because it helps explain why the speed at which beers that don’t taste like beers that came before are being introduced.

Speaking of beers that don’t taste like beers, I liked this thought by Mr. B as to perhaps the why of it all:

Allow me to add a reminder that, back in the early days of microbrewing, what gave rise to the craft beer industry we know today was specifically NOT listening to what people wanted, but rather making good beer and educating people as to why it was so good.

Speaking of which, please note that fresh beer was very common before the days of micro brewing. It was called draft. Ask your uncles. Everyone drank it. And please also note that in 1997 imported beers were not hard to find and often in quite good condition if you had any interest in finding the store or bar that had them. Unlike revisionist histories so common today, reading reports from the time will quickly confirm that the main impetus for the micro brewing revolution was not to take on big beer but to make beers like those widely available imports. I have no idea why so little effort goes into researching a certain class of article when they reference the recent past  – but it shows. I can only appease my disappointment with another entirely gratuitous shot of another fabulous building in Montreal. Just click on the link for the fine details. It’s some sort of bank… or a hotel… or a hotel for bankers… Have I mentioned I’m in Montreal?**

Trying to make sense of another sort of misinformation – the adulteration of the concept of IPA – Matt wrote a long piece on the classifications of beers falling under that shadow… err… label and I was for the most part a very useful thing. There is still too little critical consideration of hierarchical, chronological and taxonomic legitimacy… but… what a lovely bit of truth telling is this:

A session IPA is not an IPA. It is a marketing term designed to sell you lower strength beer on the premise of it being as intensely hoppy as its stronger cousins. In reality, these beers are pale, or golden ales. In the past I have been told by brewers that a session IPA is brewed with the same amount of hops as an IPA, but some of those brewers also make beers called DDH pale ales, so which is it? Call it pale, call it golden, call it a hoppy bitter for all I care, but please let’s stop giving these low strength pretenders the credibility of a true IPA. 

Actual nerds interested in actual history may want to block out May 11-13, 2023 to hold a spot for a virtual lecture or some such experience on experimental archaeology and medieval brewing. Those so inclined can also watch the archives of past beery discussion panels from Ireland’s BeoirFest here.

Excellent reportage of London’s past from Boak and Bailey this week with a story on the Star of the East pub as well as an oral history from Robin Davies, a worker at  Godson’s Brewery in the 1980s. Fabulous.

Finally, Beth wrote another good article on the continuing systemic pale old boy control of craft – which, come to think of it, does remind one of the keystone above the entry way to that Bell Telephone building:

… according to those interviewed for this article, even if some people do begin to accept their role in beer’s exclusionary hierarchy, marginalized folks in craft beer will still likely face insurmountable barriers to equity unless organizational leadership and decision-makers relinquish their need for control. “There are a lot of spaces in which white people, and especially white men, still hold power,” says Lay, who notes that history has shown that redistribution of power rarely comes by asking nicely.

Indeed. There. Just a short report this week. I am sure I missed the most interesting stuff but I am out of here. Well, and then I will be over there by Friday. More later on my movements. Until then check out the updates from Boak and Bailey mostly every Saturday and perhaps now from Stan once in a while on a Monday. Check out the weekly Beer Ladies Podcast, and at the mostly weekly OCBG Podcast on Tuesdays or Wednesdays – and also sometimes, on a Friday, posts at The Fizz as well (Ed.: we are told ‘tis gone to podcast heaven… gone to the podcast farm to play with other puppies.) And the long standing Beervana podcast (Ed.: which I have missed from this list for some unknown reason.) There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now… nope, there was a post on July 25th… in 2022 even.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s (Ed.: now very) irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Still gearing  up, the recently revived All About Beer has introduced a podcast, too. (Ed.: give it a few weeks to settle in and not be as agreeable.) Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There has also been the Beer O’clock Show but that’s now wound up after ten years.

*Only one I’ve ever seen. Such a bragger.
**I am in Montreal!

The Beery News Notes For The Thursday Before My Actual Vacation

Vacation? Haven’t had one of those since… 2019? Actually going places and looking at things? Don’t know how I will manage. Mr. Protz wrote* about one way to go places and look at things in Belgium, a tram that runs 42 miles and stops something like 68 times at or near watering holes. Much excitement in the ensuing comments. People want to be on that for sure. But… does it come along with a separate… err… washroom car? Pour le pissoire en volant? Annnnnddd… I might have thought the paint job on the tram might have been a little more exciting given the grey ground, grey sky, grey building setting. But you know me and my commitment to that colourful palate of life’s joys.

First up, Pellicle published another great story by David Jesudason. It’s the sort of piece I wondered for years about, though I was wondering why I never saw them. It’s a portrait of a possibly perfect pub, the Southampton Arms in Kentish Town, London:

This is the only real quandary you face when you visit the Southampton Arms—where to sit and who to sit among. The welcome is warm, inviting, and inclusive. The beer itself meets the most agreed-upon definition of ‘craft’—entirely independent, hand-picked, and varied in style, but not quality. The surroundings are uniquely comfortable for a busy London pub—a rare mix of classic hardwood floors and wood panelling, with a communal seating arrangement that fosters conversation between old and young, rich and poor.

The photos by Lily Waite are gorgeous, laden with the interior’s deep browns and rich creams as well as the bright pop of flowers and the glowing beer. They describe a casual, even worn in pub with a relaxed garden for a backyard escape. It looks like homey, the sort of place I would love to visit. Except I am not traveling to England. I will have to console myself with other wonders. Somewhat related, Old Mudge shared some thoughts this week about the general idea of updating of pubs and whether they are always warranted:

Was there any evidence that the previous layout of the Armoury imposed significant extra costs or held back its trading performance? Very often, pub refurbishments seem to be embarked on simply out of a sense of wishing to smarten things up and move with the times rather than any kind of rational cost-benefit analysis. And, as I have remarked before, once the initial surge of interest has subsided, refurbishment often becomes like a drug where you have to keep increasing the dose to get the same effect. The current zeitgeist is very much against the old, quirky and well-worn, but hopefully one day we will return to a time where these qualities are once again seen as desirable in pubs.

At an earlier point in the overall bevvy process, Barry M (the estate manager of all my German land investments) had a piece published this week about a variety of cider making methods in his adopted home:

Unlike the apple varieties typically used to make the majority of English and French ciders, German cidermakers have traditionally favoured what are generally termed dessert or culinary apple varieties with little to no tannin content. Think of the types of apples used in the Eastern Counties of England. Looking through German books on apple varieties, anything with elevated acid levels tends to be put under the Mostapfel category, deemed most suitable for making Most. And indeed, they do make very good cider, with well-made ciders showing a freshness and fruitiness that marks out this German variant of our favourite drink.

And interesting news out of Maine where Brienne Allan is opening a new brewery with a well-defined focus:

Allan, head brewer, was preparing the inaugural batch of beer for Sacred Profane’s opening mid-August as the only lager-exclusive brewery in Maine. Sacred Profane will basically offer two beers, both lagers: one pale, one dark. And Allan fully intends to make them better than anyone else does. To this end, Allan and her fiance Michael Fava, Sacred Profane’s operations manager and a former brewer at Oxbow Brewing Co. in Newcastle, take great pains during the brewing process. They triple decoct, concentrating the wort three times at three different temperatures to develop deep, complexly layered flavor in the lagers.

Conversely to the wonderful spaces, in the aftermath of the #GBBF, some spoke up about the unpleasant aspects of the event including Emmie Harrison-West who wrote a well considered bit entitled “Everyday sexism at beer festivals: a thread” including this very yik observation:

Touching: at bars, men touch and hold your waist to get past you. They wouldn’t dare do this to their male friends though, would they? Strangers would touch my arm, my hands, pull me in for bear hugs where their arms wrap around my body.

Good to see at least that the organizers issued an apology for failing to uphold any sort of standards for bad behaviours. Note: Stan also pointed out that the “Brewer of the Future” as selected at the #GBBF is 59 years old.  The only thing weirder was that the competition was for the best home brewer. Maybe “RetroBrew84” might have been a better prize title!

Jordan wrote a rebuttal about a piece on tech and beer that had me scratching my head (see the very foot of the last footnote last week) but Jordon thought about it from another angle – how dependent whatever craft has morphed into is driven by the internet:

For me the frustration is that it seems not to grasp that beer itself is a technological construct. In order for it to exist we need to create all of the ingredients, and all of the ingredients chosen to make an individual beer must be chosen by someone. There is always an intelligence behind the design of a beer because the constituent parts do not make themselves readily available. Beer doesn’t exist in the wild. What this means is that any technology that conveys information is going to fundamentally alter the intelligence of the designer of the beer.

And this week Jeff reviewed the concepts of what could be lumped together under the umbrella of the “Limited Transmission of Craft Culture” when he posted about the fact that no one know what “session” is supposed to mean:

The conversation led to low-ABV beers and how to deal with those, which inevitably led Torch and Crown’s Chris McClellan to comment on the best strength for session IPAs. Ah, session IPAs. This led us away from numbers and into language, and this we can file under “things Jeff knows.” And I know regular beer drinkers have no idea what “session” means.

Lots of good discussion followed which led to confirmations that the lack of understanding is a US matter not shared in other lands and, as Gary pointed out, quite seasoned beer fans “have little interest though in technics and terminology.” There is (in my learn-ed estimation) good reason for this: (i) this information is irrelevant to the actual pleasure, (ii) not standardized and so too often sounds like Mr Boring going on and on making it dubious information; plus (iii) it’s too often made up anyway making it not actual information. These are, after all, these times. It also illustrates the fundamental failure of some beer writing – that it is not so much informative than something like rhetoric. The conversation spun off in all directions leading to this summation on my part:

That’s because beer geeks in the US are disconnected from both the vast majority of US beer drinkers as well as vernacular beer culture in other countries. Hence the third artificial lexicon. Unfortunately most beer writers are beer geeks.

A constant observation that I really haven’t beaten you over the head with is this: the audience for so much of the beer writing I sift through every week  is written for (i) other beer writers and (i) other folk tied to the trade. Not the general beer drinking public like that piece up there in Pellicle. No, for too much of it there is an aspect of deep affirmation to it all, goal oriented writing – not unlike reading the histories of the now departed US pop historian David McCullough who seemed oblivious, for example, to the fact that a huge portion of the residents of the 13 colonies in 1775 wanted nothing to do with the revolution. Details. Details…

Finally, I’m not sure what to make of this. At all. Web 1.0 meets setting up a potential liable case? This approach is hardly conciliatory. Is the goal getting lost? What was the goal again?

That’s enough for now. Next week, we will be reporting from the road. On special assignment. Until then for more, check out the updates from Boak and Bailey mostly every Saturday but not from Stan every Monday as he is on his summer holiday. Check out the weekly Beer Ladies Podcast, and at the mostly weekly OCBG Podcast on Tuesdays or Wednesdays – and also sometimes, on a Friday, posts at The Fizz as well. And the long standing Beervana podcast (Ed.: which I have missed from this list for some unknown reason.) There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now… nope, there was a post on July 25th… in 2022 even.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s (Ed.: now very) irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Still gearing  up, the recently revived All About Beer has introduced a podcast, too. (Ed.: give it a few weeks to settle in and not be as agreeable.) Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There has also been the Beer O’clock Show but that’s now wound up after ten years.

*OK, a couple of weeks after The Times mentioned it.

The Beery News Notes For When You Dream Of Sweater Weather

As you all know all too well, I taught English to rude high school kids and bored adult evening classes in Poland in 1991. So sweater always strikes me as a word that should raise and eyebrow or two:

Student: “You wear that just to sweat in it!?!?” Teacher: “No, it’s for when it’s cold.” Student: “So… you don’t have something to wear when you sweat?” Teacher:  “Well, there is a sweatshirt, sure.” Student: “Wait, a sweater and a sweatshirt and different things?” Teacher: “Yes – but a sweatshirt is not a shirt.” Student: “WHAAAAT??” 

(Next class… you have to explain what a “bunny hug” is.)  I was thinking of sweaters, sweatshirts and bunny hugs as I did crofter cos-play all weekend out in the yard. I should feel guilty for wishing away the warmth as I dig, haul, dig, haul, get lightheaded, sit, get up, dig, haul… repeat… daydream of sweater weather… have a cold beer… plan putting the garden to bed for winter… shorter nights… and sooner or later nap. And to dream of sweater weather. Cooler weather. OK, maybe not that cold.

Good to have dreams. Many are living theirs at the Great British Beer Festival. Not Matthew sadly – but many others. Lots of happy faces at the hashtag even if Des de Moor can’t find enough mild. Ruvani held court. And Ed posted this excellent cheat sheet clearly created in some sort of trade feedback meeting setting. SWOT. About cask ale. See? I can read the big letters up top. It’s interesting in a direct sense but also in an indirect one.* It’s an interesting sign of hope that something can be worked out. Best line. “Lost Expertise From Staff Leaving” under threats.  And the worst?  “Learn From Craft.” Don’t be doing that sort of thing.

Speaking of doing, Ontario small rural brewer John Graham of Church-Key Brewing in Campbellford continues to volunteer as a driver of goods and people in and out of Ukraine. I am absolutely struck by his dedication to humanity and the effort he is putting in towards that end. Here’s a video from Monday of what he doing. What’s he doing? Doing good.

What else went on this week? The Morning Advertiser in the UK published** a very messy argument in favour of ramming the square peg of today’s range of beers into the round hole of the reasonably now long departed concept of “craft” referencing such terms as “real craft” “craft-washing” “craft-style beer” “craft-influenced beer” and “in the style of craft” for fear that otherwise “the craft beer scene will be watered down”!  I am not sure if I missed the time loop portal but that argument is about a decade too late. Stop digging up the empty grave! It’s all about fruit sauce, adjuncts and scale these days.  And money. And, by the way, who would have predicted back in 2005 that the much maligned too sweet and reasonably sour and slightly funky dud known as Chapeau Exotic would have ended up as the archetype for craft beer in 2022?

And there may not be enough money going around these days, according to Heineken:

The company recorded 24.6% organic growth in operating profit, while it generated sales of €16.4 billion, a rise of 22.4% on an organic basis. However, Heineken said that while consumer demand has been resilient in the first half, “there is an increasing risk that mounting pressure on consumer purchasing power will affect beer consumption”.

But while Molson Coors is forecasting a similar low coming in from the horizon they have taken that possibility into account:

A year ago, Molson Coors began trimming its portfolio of lower-priced beers to focus on more other options. Some investors wanted the company to ditch the segment altogether and instead focus entirely on more expensive beers, which have performed better in recent years. “What some would regard as an Achilles heel, in the past, has positioned us perfectly at the moment,” Hattersley said. “Some of our competitors only operate in the premium space, which is obviously not a place I’d like to be as we’re heading into what’s clearly going to be tough times.”

Always interesting to see beer businesses seeking to be where the beer buying public is going to be. People can’t buy what they can’t afford.

Note: Canada waaaaay over invested in pot. 425 million unsold tons destroyed in 2021.

The scene. The poem.

Breeze Galindo is the focus of this month’s edition of Beth Demmon’s Probibitchin’. She’s a west coast turned east coast brewer who is also involved with the Michael James Jackson Foundation for Brewing & Distilling:

“Garrett had never heard of me at all,” Breeze laughs. That changed when an acquaintance on the West Coast reached out to Oliver to recommend her as an MJF Board member. (Note: boost! your! friends!) With Other Half’s blessing — and a glowing reference — the position was hers by October 2020. Now with the Foundation’s resources, Breeze hopes to take it to the next level by chairing a brand-new mentorship program, slated to formally launch this fall.

Jess of Boak and Bailey published an excellent piece on a disappearing aspect of pub architecture – the function room that served as the location of many of life’s milestones in the past:

You’re dealing with customers who are struggling emotionally and can’t or don’t want to have boring conversations about logistics. Undertakers are trained to deal with this; publicans not so much. And they can’t be sure about how many people are going to turn up – “No, we’re surprised too, we didn’t think he had any friends!” – and so fixing a price that works for both parties is a challenge. Because of a general trend towards hosting weddings in posher places (country hotels, stately homes, the Maldives) it’s also harder to justify holding a room that only does any business when someone dies.

Long time pal of this here blog and fellow Scot abroad Alistair Reese of Fuggled fame has had a very interesting article published in Pellicle this week on the rise of Murphy & Rude Malting Co in Charlottesville, Virginia:

Sitting by the open roll door of an industrial unit in the historic Woolen Mills district of Charlottesville, Jeff, owner and maltster at Murphy & Rude Malting Company tells me how he started learning about craft beer’s supply chain as a result of the new law. Jeff had assumed that in a state in which agriculture plays such a significant role in the economy there would be several malting companies already in-state ready to work with the coming tsunami of new brewers. What he discovered shocked him, there was not a single malt house in the entire state.

Note: the image next to the story above is not related to the story above but I liked it so much when I saw it this week at a store in town that I added it anyway. Sorta ag, though, right? Rude ag. What would the children think it meant? Rude. Ag rude.

And finally in sadly negative news,*** a small brewer in Canada’s tiniest province received a whack of play hate cowards this week when it posted images of the Prime Minister’s visit.

“So within a few hours, we had thousands of comments, we were getting hundreds of private messages, we are now getting phone calls to the brewery and all of these comments are extremely negative, vulgar, there is a lot of profanity being used, sexualizing our staff,” Murphy said in an interview outside the pub. 

Nutso.

So there you are. Have fun. But not too much fun. You know what I mean. While you exercise moderation, check out the updates from Boak and Bailey mostly every Saturday but not from Stan every Monday as he is on his summer holiday. Check out the weekly Beer Ladies Podcast, and at the mostly weekly OCBG Podcast on Tuesdays or Wednesdays and sometimes on a Friday posts at The Fizz as well. And the long standing Beervana podcast (Ed.: which I have missed from this list for some unknown reason.) There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now… nope, there was a post on July 25th… 2022 even.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s (Ed.: now very) irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Still gearing  up, the recently revived All About Beer has introduced a podcast, too. (Ed.: give it a few weeks to settle in and not be as agreeable.) Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…)  And remember BeerEdge, too, and The Moon Under Water. There has also been the Beer O’clock Show but that’s now winding up after ten years.

*No, I don’t know what I meant either.
**Word spread through a Mudge-Alert!
***Finally more unnecessary neg – or perhaps just this week’s clangers – conveniently all lumped together down here for easy and brief reading. Or ignoring. First, we have a complaints department update… I am not sure which complaint is worse: the beer, the scoring, the basis for the scoring or caring about the first three. And perhaps relatedly, there was a sighting of the denialists oath this week – craft beer working conditions are apparently A-OK… so stop your complaining… as if that makes a difference. And, sticking with the theme of wasnotwas, the style experts have now determined (in a bit of a bizarre twist) that style is not a construct so much as a result… meaning any trending branding label can go on any old thing. Takes experts to tell you that there sort of thing… or not thing… beware! Beware too those who think appreciating this all stuff requires professional expert guidance! This too!! The fruits of these scholars are a glory to behold. Also really beware of the long thread that makes something pretty simple look reeeealllly hard – you can usually spot one of these by first going right to the end to see what the point is. In this case, trying to sell you consultancy services! It’s a frikkin’ dog and pony show! Because there is no way anyone in the trade could figure out the tap configuration of their bar. PS and finally… it’s like there’s a few sentences missing, with all due respect, as doesn’t this only make sense if books, beers of the world bars, pencils and note books, trade gatherings of any sort, telephones, word of mouth and you know humans talking to humans did not exist prior to 1990?