March. The most magical word in the dictionary. OK, pie is up there, too. But March. It’s coming soon. I even started spring cleaning by working on the old cold room built under the front steps of our 1964 bungalow. That’s a tidier view of it in 2007. When I stashed beers. Some pretty sweet bottles in there back then. Now I am 18 months into mainly gluten free intermittent fasting in part to recover from that hobby. And, spoliers, I shelve more wine than beer. So this week, I threw a bunch of +15 year old empty beer bottles that I kept from those days into the recycling blue box including a couple of these – only then to be woken at 3 am by someone rummaging through who (as I found out when I checked in the morning) took them all. He’s going to get a surprise when he’s told at the depot that he has a fine collection of utterly unreturnable US-bought craft and import niceties.
Beer? Beer! First up, here are a few brief headlines for your consideration:
-
-
- Yikes: “…if there is any fetishisation of babies at the event, it will be immediately shut down…”!?! Or… maybe sooner.
- Hmm… brand buy out or merger?
- Ron says parti-gyling but I say gyling paritay!!
- Mudgie sees a pattern of busy pubs.
- Bill Gates has bought 3.76% of Heineken.
- The Beer Ladies learn about the origins of the Brewseum.
-
Speaking of headlines, this one at the BBC is a bit of a neck twister: “Brewdog: UK craft beer giant expands into China”:
The joint venture with Budweiser China will see the Scottish firm’s Punk IPA and other beers brewed in China… In a statement, Brewdog founder James Watt described the Budweiser partnership as “transformational” and said it would bring the craft brewery to “every corner of the world’s biggest beer market”. Under the deal, Brewdog said it expects its beers would begin to be produced at Budweiser China’s Putian craft brewery, in the south-eastern province of Fujian, by the end of next month.
Where is the “craft” in “multinational with ambitious plans under geonicidal dictatorship”? Also… funny that craft nerds are more upset about the arrangements with Bud! There is so little left in that adjective. And the also not-craft of Molson (Coors) is also apparently on the move too, though much less dictatorially:
Molson has seen six straight quarters of net sales revenue growth, with expanding sales in the Americas and elsewhere around the world, resulting in global net revenue above the 2019 baseline. Importantly, Molson’s third-quarter trend for sales to retailers (STR) was the best it has seen in over a decade. The brewer also initiated historic price increases of 10% in the U.S., far above the usual 1% to 2% hikes, to offset the impact of its own rising costs. So while Molson ended up narrowing its full-year outlook to the lower end of its guidance as a result, it is still expecting the long-term trend to keep growing.
Perhaps reflecting the core market that helped start this sort of growth during the pandemic, this week on Boak & Bailey via Patreon, I enjoyed their fond recollection of the deeper days of Covid when adults drank in the park:
During the second and third national UK lockdowns, in the winter and spring of 2020/21, we noticed that one of these wharves became a kind of unofficial outdoor pub. A group of men would hang out there most afternoons and evenings drinking beer they’d bought from the CO-OP next door. Some of them looked as if they might be homeless, others were in hi-vis workwear and branded boiler suits. You’d walk by and hear them chatting, amiably, or laughing together. It sounded exactly like a pub, only outdoors, with birdsong in the background.
And over on his substack page called Episodes of my Pub Life, David Jesudason shared the story of the Red Lion pub in West Bromwich and in particular the complexities* behind four stained glass windows:
In Smethwick and West Brom it was obvious where the diaspora came from and what their mission was. Punjab. Here for a better life. Dalwinder Singh who runs another excellent desi pub, The Island Inn in West Brom, summed it up: “I came here and I couldn’t speak English.” Now look at him. His punters love him. His son runs a thriving pub in Walsall. The glass shows how India was being partitioned and this led to huge amounts of violence between different religions. The bloodshed was not something they left behind in India, though.
Good to see such a range of winners at the Deja Bru 2023 historic recreation homebrewing competition, including an Albany Ale winning a medal.
Pellicle ran a helpful story on an oddly little covered topic – a beerfest. In this case, it’s the Independent Manchester Beer Convention aka Indyman aka IMBC and particularly worthwhile attention is taken to explore the venue, the 117 year old Victoria Baths, with some great supporting photos of the architecture:
Some breweries have the privilege of their own exclusive space and in 2022 Victoria Baths’ Turkish Rest Room became Thornbridge Brewery’s ‘House of Jaipur’, with light evocatively streaming through the striking ‘Angel of Purity’ stained glass window. By contrast, Berkshire-based Siren brought an industrial chic feel to the dark and atmospheric boiler and filtration room, while Cheltenham’s DEYA Brewing brought bean bags and chilled vibes to their bar, all drenched in deep red light. Things seemed to naturally slow down a notch in Room 3.
But in Thailand a beer fest has been cancelled due to the politics of beer fests:
The inaugural Beer People Festival was looking for a new 3,000sqm space after The Street Ratchada shopping mall announced last night that it would no longer host the event because its reputation could be damaged. “The shopping center is concerned that it may cause the public to develop the misconception that the shopping center supports political parties and is not neutral, which may bring about protests or political rallies and may cause disturbance to others in the shopping center or may affect the image of the shopping center in the future,” it… canceled the event to reduce “the risk of political impact” and reserved the right not to be responsible for any of the event’s expenses.
More have entered the AI-verkleption sweepstates this week with Robin and Jordan sharing their fears for future beer writing. And Jeff has continued his anxtity AI week. I wouldn’t worry if I were them… maybe. Let me explain. Last week Jeff posted a discussion with the image to the right that he descibed this way:
It’s appropriately Hopperesque; the algorithm successfully captures the distant look on the man’s face the artist was famous for.
To my eye, it’s actually a bit shit. Has all the charm of the diagram on a pizza box. The sepia tones are all wrong for Hopper who usually used brighter if matted colours. Plus the man’s eyes don’t have a distant look. His eyes are sorta crossed. And the woman’s hands are mangled like they got caught in a hay bailer and were fixed by a doctor who only used spoons. Then there are three glasses of beer for two people, the extra yellowish one dangling in space as it sits half off the table. Robin and Jordan’s AI text tests have a similar disengagement. Too bland to be claptrap. Elsewhere we learn that it’s an excellent source of neat and tidy packets of falsehood. So it’s also a claptrap machine. All in all, I think we are safe… and these three writers are safe. Unless you don’t give a crap about the standards of your imagery and your text or your research. What if you’re a brewery that buys and sells in bulk? Yes, this stuff could put fourth-rate branding summer interns at jeopardy. It could serve as a first draft short cut to let smaller teams get through more bulk work I suppose. But isn’t this fretting about the sort of stuff you want to avoid anyway? By the way, versions of this have been in places like law and community newspapers for years. No one seems MIA from AI. Is it all a fad, this year’s Segway? Shades of Free Beer 1.0 from 2005? Maybe.
Speaking of which. Where are we on the state of actual beer writing? Boak and Bailey in their monthly newsletter stated very positively that:
It feels as if there’s plenty of beer blogging going on at the moment. We’ve been struggling to keep our Saturday morning round-ups to the usual six or seven links. That’s fantastic to see.
Matty C, conversely, also posted some very interesting thoughts this week, interesting in particular given his chosen path. I aggregate thusly:
I’ve woken up thinking about the heyday of beer blogging, and how what I loved most about it was how observational and selfless it was, and how it helped me learn about the nuances of beer culture around the U.K. I’m struggling to find writing to really get engaged with at the moment because—and I’m guilty of this in my own work—so much writing now seems to centre the writer and their experience. And this just isn’t that interesting to me. I miss the observation.
I sit a bit in the middle of those two poles but find, as usual, it is important to move away from the idea that “blogging” is a class of beer writing, especially in terms of quality. There is some horrendously shitty paid and published beer writing and also some excellent stuff shared by amateurs and/or semi-pros either on personal websites, sent via newsletter or recited (with or with 27 “umms”) in a podcast. For me, what is important are the substantive categories – and what I see at the moment are a few main themes in pub and beer writing with, of course, both overlaps and outliers: (i) industry writing, (ii) trade friendly writing, (iii) politico-socio justicio writing and (iv) innovative creative writing.** Is there a fifth category worth mentioning?
Now… it’s the last on the list that Matt may be missing most, the interesting individual observation. There are a number of voices still taking the time to do this but they are certainly fewer than a decade ago… or two for that matter. Where are the wags, the short stories, the haikus, the artistes? As we can see below in the lists, we’ve had another wave of quietening of many voices in 2019-20. It wasn’t really the pandemic so much, I would argue, a bit of boredom after years of craft brewery buyouts. Which may be the real point. There is only so much to write about in beer culture, only so many angles – especially when during a deepening market contraction… errr, sorry, maturation. Plus when you find that your chosen area of life like beer culture is not always or never really was a “community” but in fact a marketplace undermined by an alarming lack of social justice, well, one starts to look for other hobbies. After all, it is only beer. And stamps are, you know… stamps! And there’s sherry too.
That’s enough for today. Did I mention that you still need to check out Mastodon. It’s so nice. I take pictures of all the mosses that I see when out on walks – and people tell me how lovely they are! Really nice. Sure, you need to take the time and have some patience but regular posting attracts the audience. I particularly love how you can follow a hashtag there. So do go and see. I even small-i-fied my recommended starter list of links for you so as to be less daunting. Have a look:
Stan Hieronymus | The Man!
Boak & Bailey | The B² experience
Katie Mather | Shiny Biscuit and Corto
David Jesudason | “Desi Pubs” (2023) author
Ron Pattinson | The RonAlongAThon Himself
Al Reece AKA Velky Al | Fuggled
Jennifer Jordan | US hops historian
Alan McLeod | A Good Beer Blog (… me…)
Andreas Krennmair | Vienna beer and lager historian
Beer Ladies Podcast | Lisa Grimm and colleagues
Jay Brooks | Brookston Beer Bulletin
Joe Stange | Belgian beer expert, beer magazine editor
Cider Bar | Barry makes Kertelreiter cider
Laura Hadland | CAMRA historian and beer writer
Brian Alberts | US beer historian
Jon Abernathy | The Beer Site
Maureen Ogle | US Beer Historian
Lars Garshol | Norwegian Beer Historian and Kveik Hunter
James Beeson | Beeson on Beer
Carla Jean | MAINER!!!
Thandi Guilherme | Beer Ladies Podcast Co-host
Lisa Grimm | Beer Ladies Podcast Co-host
Rob Talksbeer | Podcaster and Youtuber
Anthony Gladman | UK Drinks Writer
Jeff Alworth | Manna Of Beervana
Northwest Beer Guide | Fairly self explanatory… but not NW Latvia…
Evan Rail | Prague based GBH editor, freelance writer, NYT etc.
Todd Alström | 50% of the Alströms
Jacob Berg | Beer talking librarian
Remember also to check the blogs, podcasts and newsletters for more weekly recommendations from Boak and Bailey every Saturday and maybe soon from Stan at his spot on those Mondays but, you know, he writes when when he can. Do sign up for Katie’s wonderful newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more?
And, yes, also gather ye all the podcasts and newsletters while ye may. Check to see the highly recommended Beer Ladies Podcast. And the long standing Beervana podcast but it might be on a month off (Ed.: which I have missed from this list for some unknown reason.) There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. Still gearing up, the recently revived All About Beer has introduced a podcast, too even if it’s a bit trade. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel this week on Youtube. And remember BeerEdge, too, and The Moon Under Water if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!
I’ve reoganized to note the departed newsletters and podcasts or those in purgatory. Looks like both Brewsround and Cabin Fever died in 2020, . We appreciate that the OCBG Podcast is on a very quiet schedule these days – but it’s been there now and again. The Fizz died in 2019. Ben has had his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…) Plus Fermentation Radio with Emma Inch seems done and the AfroBeerChick podcast is gone as well! The Fingers Podcast packed it in citing, umm, lack of success… as might have been anticipated, honestly. Did they suffer a common fate? Who knows?
*Extremely complex it seems.
**Industrial writing, like say the UK’s Morning Advertiser, is really only meant for business folk and a few fawning fans eager to have new words in their mouths. About the newest gadget. Or hop price fluctuations. Presumably this is reasonably secure for the writers and important for business folk – even if dreadfully boring for everyone else. Trade friendly writing is driven by the writers who have fewer facts than industry writers but want to please a larger group of fawning fans. Clubby writing. Standard issue brewery owner bios, kitty kartoons and authorizative statements on national beer cultures based on chaperoned junkets, discount trips on long weekends backed by a handful of emails. It’s glossy and pretty and all a bit empty. It’s also too often uncritical puff. Even industry writing is somewhat critical. And social justice writing is clearly critical. At its best, it sits miles away from political parroting. It’s a rich area of exploration that now has been well examined and should continue to gather pace. But – whether it’s a history or one of the various calls to action – social justice writing needs and thankfully often receives a committed thoughtful hand on the keyboard keeping it both factual and compelling.