The Week When The Thursday Beery News Notes Finally Go Viral

Well, after 3 years and three weeks or so it was bound to happen. Got’s da ‘vid. Just in time for the four day Easter break followed by a week off. Drag. Good thing I planned to do nothing. So, this might be a very short edition of the old news notes. We’ll see how it goes. Before the beer, however, I know most of you show up for the gardening tips and, before I was struck, I set up a small cold frame with a loop of heating tape* under the soil to see if it could withstand -7C at night. Results were better than expected the next morning. Cheap and cheery set up.

First up? Some economic news which is not really news:

Increasing numbers of people are avoiding eating out and more than half have cut back on non-essential spending this year as the cost of living takes its toll, a survey shows. Fifty-five per cent of consumers have cut down on goods and services that they can live without and 63 per cent of those said they were doing this mainly by making fewer trips to restaurants, research by KPMG, the professional services firm, shows.

AKA: “no mon, no fun, your son” to which one replied or received the reply “so sad, too bad, your dad.”  Economic downturns come and go. Right now, they’ve come especially hard in Britain but ripples ripple such that even last month’s darling Guinness is retracting. What I like about the obvious findings of the international consultancy group paid zillions to repackage the obvious is that it confirms the obvious. Folk with less cash buy less. Risk adversity is real. Does this also trigger gentle hagiographies like example A and example B? KHM has shared some thoughts on how this may also be affecting recent trends in brewing:

For the first time beers are being crafted to mimic other beverages and confectionery. Fruit juice , milkshakes, ice cream , chocolate bars , doughnuts , cakes , smoothies, pastries all inspire chunks of the beer world… For millennia beer has had a trump card that makes it safe to consume. Its alcohol content has meant beer is a food source that will potentially taste bad if contaminated but will not support pathogens that will leave people sick. The recent trend for alcohol free beer puts pay to that. Without particularly low PH and heavy dosing with preservatives alcohol free beer is a particularly risky proposition.  We have already seen a global recall from Guinness of their alcohol free beer. 

He was responding to Jeff who blamed demographics for the lack of interest. And while I see that in my kids who really aren’t kids anymore, I still lean a bit more southwestern than eastern Pacific in these matters… at least this week. There are a number of factors govening the decline in interest in craft beer including (1) the general long term decline in all booze sales, (2) the above mentioned general economic uncertainty, (3) the more and more obvious healthier lifestyle news about alcohol, (4) chasing fads and, frankly (5) boosterism fatigue, that other Jacksonian effect which taught beer writers to never say bad things about beer even when presented with poor skill sets or ideas. Without a lucid framework of ideas that seeks to understand the trade’s offerings honestly, consumers are left to their own devices and, being rational, should be expected to wander off towards more fulfilling and price conscious experiences. And they have and will continue to do so.

Speaking of things I really don’t know much about, I’m 32 years past law school and have even represented a number of police force –  but, still, I had no idea:

In my 38 years in law and law enforcement most police Headquarters have an officers’ club which serves alcohol. The Law Society of Ontario too has a liquor licence lounge which serves alcohol to Judges and lawyers.

Going back in time, The Times shared a bit of historical research on the strength of beer in England in the 1500s:

The average life expectancy in Tudor England was about 35. The impact of drinking on their longevity is not known but in 1574 the household at Dublin Castle consumed 479.25 hogsheads of beer, or 207,684 pints, equivalent to six to ten pints per day for each ordinary member of staff. The current UK recommendation is for adults not to exceed 14 units of alcohol a week. If the residents of Dublin Castle consumed five pints a day, they may have hit 15 units every 24 hours. In other words, what is now considered a reasonable weekly limit was exceeded on most days.

Back from a winter in the south of France, Gary has shared some thoughts on the beer festival in he attended in Le Pradet, near Toulon, under a number of watchful eyes:

I only had two or three beers as we couldn’t stay late and miss the bus, which we did anyway – not stay late, but missed the bus! This occurred due to bus re-routing to permit the security arrangements, which included channelling people in and out by fenced lanes. French towns can be much denser in people and traffic than here, and evidently it was felt necessary to control the flow in this fashion. Just before opening two separate teams of government inspectors walked through to give a final approval. No entrance fee was charged, one just paid the price asked at the stands for beer and food. Security inside and at the doors was tight, but didn’t get in the way of a fun time.

And, channeling KHM, does one really write “tasting like tropical fruits I’ve never heard of” when tasting the syrup of tropical fruits one’s never heard of?

Thank you. There. Done. Enough. Finis. I’ll be the guy on the sofa. Now the weekly filler. Consider Mastodon. Here’s your newbie cheat sheet:

Stan Hieronymus | The Man!
Boak & Bailey | The B² experience
Katie Mather | Shiny Biscuit and Corto
David Jesudason | “Desi Pubs” (2023) author
Ron Pattinson | The RonAlongAThon Himself
Al Reece AKA Velky Al | Fuggled
Jennifer Jordan | US hops historian
Alan McLeod | A Good Beer Blog (… me…)
Andreas Krennmair | Vienna beer and lager historian
Beer Ladies Podcast | Lisa Grimm and colleagues
Jay Brooks | Brookston Beer Bulletin
Joe Stange | Belgian beer expert, beer magazine editor
Cider Bar | Barry makes Kertelreiter cider
Laura Hadland | CAMRA historian and beer writer
Brian Alberts | US beer historian
Jon Abernathy | The Beer Site
Maureen Ogle | US Beer Historian
Lars Garshol | Norwegian Beer Historian and Kveik Hunter
James Beeson | Beeson on Beer
Carla Jean | MAINER!!!
Thandi Guilherme | Beer Ladies Podcast Co-host
Lisa Grimm | Beer Ladies Podcast Co-host
Rob Talksbeer | Podcaster and Youtuber
Anthony Gladman | UK Drinks Writer
Jeff Alworth | Manna Of Beervana
Northwest Beer Guide | Fairly self explanatory… but not NW Latvia…
Evan Rail | Prague based GBH editor, freelance writer, NYT etc.
Todd Alström | 50% of the Alströms
Jacob Berg | Beer talking librarian

Anyone else? And check the blogs, podcasts and newsletters including more weekly recommendations from Boak and Bailey every Saturday and maybe from Stan at his spot on those  Mondays but, you know, he writes bits and bobs when he can… like this! Get your emailed issue of Episodes of my Pub Life by David Jesudason every Friday. Once a month, WIll Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  Still gearing  up, the recently revived All About Beer has introduced a podcast, too even if it’s a bit trade.  There’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel this week on Youtube.   And remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!**

*The electic heating cord do-hickey used to keep pipes from freezing. Goes by many names. Popular item in rural Canada.
**And finally the list of the departed newsletters and podcasts or those in purgatory. Looks like  both Brewsround and Cabin Fever died in 2020, . We appreciate that the OCBG Podcast is on a very quiet schedule these days – but it’s been there now and again.  The Fizz died in 2019.  Ben has had his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given… still not on the radio dial…) Plus Fermentation Radio with Emma Inch seems done and the AfroBeerChick podcast is gone as well! The Fingers Podcast packed it in citing, umm, lack of success… as might have been anticipated, honestly. Did they suffer a common fate? Who knows?