Well that was exciting. Trick plays and roller skates. And there was a football game too. I heard the overtime on the radio. Sports on the radio is an excellent way to fall asleep. Far less exciting. Someone had a word with Ms. Swift’s potential Bro-I-L to keep the hairy nudie fat lad stuff to a minimum as was on display a few (playoff) rounds ago … but did you see this above? Apparently, on Sunday afternoon the Cleveland Guardians baseball team for some reason decided to edit out the original Bud Lite can on the right and replace it with a Miller Lite one when posting on Twex. As one reply noted: “Wait. What? This is the official account admitting photoshopping a photo for political reasons? WOW.” Not so much – it seems to be the baseball team’s beer sponsor… so…
So, here we are. It is the gap between NFL and MLB. The dullest time of the year. So we need to dig around a bit to see what is going on. First, here’s a bit of good news to start off with. Norm Miller, everyone’s favourite recovering beer writer and crime newsdesk guy in the Boston area, posted this on Bluesky:
Officially signed my contract for my new book today. The publisher asked me if I had a problem writing about beer even though I don’t drink anymore. I said “No, I write about murders for work and I don’t murder anymore.”
Nice. But what will it be about? And Boak and Bailey wrote about the 1930s Labour politician Luke Hogan and his efforts to unionize pub workers:
Hogan angered members of the local Brewers’ Society by surveying NUDAW members employed in their pubs. There’s more on this incident in the newspapers, too: they took Hogan to court. The questionnaire asked pub managers for details of wages, living conditions, weekly sales, and the number of staff. As far as the brewers were concerned, this was commercially sensitive information, and confidential.
And Stephanie Grant shared some thoughts about the history her home state’s regulation of alcohol:
Historically, Georgia isn’t an alcohol-friendly state. It wasn’t until 2011 that we could buy alcohol on Sunday, which infuriated my mom who didn’t understand why the state deemed it OK to go to a bar on Sunday to drink, but not buy a six-pack to enjoy at home. And even though you can now purchase your six pack on Sunday, you have to wait until around noon to do so. In 1907, Georgia became the first state in the south to ban alcohol, 13 years before the nation’s prohibition laws went into effect. And while prohibition ended in 1933, Georgia said, “nah, we’re gonna keep this thing going for another two years.” Even in our colony days, Georgia had a strong intolerance for alcohol, with people calling for alcohol restrictions as early as 1735. At least we’re consistent.
Interesting. I once had to look up the constitution of Georgia as it was the one that the colony of Prince Edward Island’s was most poached from around 1760. 
Hmm… what else is gone on? Trends? Trends! That’s what is going on. In his excellent roundup this week, Stan posted an excellent graphical representation of data which I have plunked just there. Have a look. It was produced by the US Brewers Association. Notice a few helpful things. The lower brown line shows brewery closing. The rate is now back up towards pandemic levels after a period of grace. But more importantly notice that the chart starts at the beginning of 2019. Over a year before the pandemic. Even then closing up, openings down. They two lines have now come together but the trend was there for years. And Jeff also wrote about the fabulousness of graphs this week:
Unlike regular domestic beer, craft took a big hit during Covid. Particularly when combined with the domestic lager numbers, that illustrates the large shift from draft to package that happened during the pandemic. Beyond Covid, however, what the following chart really illustrates is that the Great Flattening didn’t start at or just before 2020—it dates back to 2015. In that year, the US sold 24,523,015 barrels of craft beer—nearly identical to 2022 (the last year for which we have numbers): 24,273,285.
Laura Hadland might as well have taken that big picture, moved it across an ocean, squeezed it down and applied it in the particular to describe what it all means in one pub when she wrote for the CAMRA publication What’s Brewing on (as discussed last week) what the end of the union sets that produced Pedigree for Marston:
A Pedigree drinker himself, down-to-earth Brad, a tied tenant, cares deeply about his pub and the quality of the beer. It looks like the decision to abandon Pedigree has pained him. I asked how he felt about the loss of the Burton union system. He is a man of few words. “You can tell how I feel by the fact we aren’t going to buy Pedigree again.” I wondered if the move was a bit premature, perhaps he might wait and see how the flavour might change in future casks. He sets his jaw and gives me a simple but firm “no”. No Burton union. No Pedigree. End of.
After reading about that glum chap, Cookie raised a question in response about the quality of the beer as brewed in the new equipment. But then we are not sure if there has been a side by side. Not sure, for that matter, there’s any left to be put to that test.
Is it all about the scramble to find a price point that will save us all? The Tand reignited (as per) the continuing tale of are we paying too little for good beer that looks a lot like the story in 2007 when US craft beer complained that people were not paying enough for their product. In this case, the question relates to cask as the Tand reported:
People will pay more for the certainty, especially if quality is poor elsewhere. The other point that should not be forgotten, is that cask beer is a live product. Usually in premium situations, you price an object higher, but sell less at a greater margin. But pesky old cask doesn’t lend itself to this arrangement. It goes off if you keep it hanging around. So, is premiumisation dead in the water? Will cask continue to be the cheapest beer on the bar? It kind of depends doesn’t it. In theory, quality always sells, but implying that premium pricing can apply to the whole market is misleading. Nobody really wants to spend top dollar on a gamble.
These are undeniably difficult times in the UK brewing scene with prominent Elland and Adnams as well as Brick and Brew By Numbers too all at risk of disappearing. And it’s happening everywhere as you know. In Minnisota with Fair State Co-op and also with Melbourne, Australia’s Hawker’s Beer. I understand but can’t fully agree with Jessica Mason‘s assessment of this moment:
A few observations on the news I’ve posted this morning: No brewery is safe right now. (However good or historic). Rising costs & spiralling post-pandemic debts are showing the sector needs help & quickly. The government needs to save British brewing ASAP.
That may certainly be a part of it but any nation that imposes Brexit and Non-Dom taxation exemptions on itself is not exactly helping keep the tax base diversified. Plus, don’t we have to factor in dropping customer interest which is not entirely due to household wallet tightening? Could it be that beer might actually… be going out of style? One critical factor putting UK pubs in peril might be that the young folk today are incredibly dull hermits, according to The Guardian:
To be young and staying in on the weekend would once have spelled social death. But for gen Z increasingly “it’s the norm”, says E1’s senior operations manager Jack Henry resignedly, when we meet one December afternoon in his office… Its stellar lineups of techno, house, electro and drum’n’bass DJs have made it a London success story, but getting younger clubbers through the door, Henry says, is becoming harder. They’ll come out for something special – like the 30-hour marathon party he organised for New Year’s Eve – but maybe only once a month. E1 employs a videographer to film its events, producing promotional clips for TikTok and Instagram to whet clubbers’ appetites. But lately, Henry says, some seem to be watching these as a substitute for actually going out…
Hmm… make sense. Going out itself is going out of style. Pre-gaming became just… the game. Yet the old golf game is apparently not so associated with hermits:
I guess I have a different definition of civic pride, and it isn’t people urinating in their pants, jumping into bunkers during play or falling dead drunk all over the course. And those were just a few of the non-civic moments during last week’s Phoenix Open. Dubbed “The People’s Open,” the annual trip to Scottsdale is a party like no other on Tour—with clearly little to no supervision. Many who entered the gates as adults were magically transformed into adolescents, with a beer or something harder in their hands to enjoy themselves since golf is clearly secondary to getting blotto.
So we have some good, a lot of bad and even a bit of ugly going on. Want more of that but illustrated in a semi-scientific context perhaps? Err… this ain’t great:
She descended more than 6.7 miles in a two-seat submarine to the bottom of the Pacific Ocean where she found something peculiar. “Sitting in sediment at the bottom of the ocean at the Earth’s deepest point: a beer bottle. It had traveled more than 6.7 miles to the darkest depths of the Pacific, label still intact,” Dr Wright explained. “This discarded trash had managed to reach an unsullied part of our world before we actually did – a symbol of how deeply and irrevocably humans are affecting the natural world.”
Erg. Changing the subject, Daniel Croxall aka @GoodBeerLawProf announced that his paper “Legislative Gifts” is no on line and will soom be availble in an issue of the Michigan State Law Review:
This article examines the current state of distribution in the beer market and how distributors have been able to manipulate legislators into providing them with legislative gifts that serve only protectionist purposes. Such laws are premised on the notion that distributors lack market power and are thus subject to unfair treatment from large manufacturers. That justification stems from a time when there were few breweries in the U.S. and an abundance of distributors; thus, the few had power over the many. This article argues that the modern market structure is completely flipped due to extreme distributor consolidation and numerical brewery growth.
Speaking of law… 18 shots!?!? Probably the 60 day suspension is not the end of this situation. Note that s.220 states:
Every person who by criminal negligence causes death to another person is guilty of an indictable offence
And Zak Rotello paid his respects to the passing of a neighbouring bar owner, Mike Leifheit, owner of the Irish Rose, and he shared some anecdotes:
He ran an 100% from-scratch kitchen, drove in to pick his own produce & meats from Chicago’s markets every week himself, and tolerated no BS… You want a well-done filet? Mike will personally walk you out the door before cooking one… Mike would host a free dinner every Thanksgiving for anyone who didn’t have a home or family. The Sad Bastards Dinner. That’s real hospitality… The city installed new art downtown. The one in front of the Rose, although named “The Elephant” looked like a huge silver sperm. So Mike made a FB contest to name the sperm, a lady told him he was unprofessional, and he responded “Please never come into my bar…”
One last question and not about beer. We admit we presumed “Hun” was a slur – but isn’t the slur based on German influence and the Protestant crown (my father was a Scots Protestant man of the cloth, by the way) what with the imposition of Hanoverian rule and faith along with the troops leading up to the whole Bonnie Prince Charlie thing?
OK, not a lot of joy this week. Some weeks there seems to be a balance that one can latch on to. But not so much this week. The time between NFL and MLB. Is that it? Who knows? Pitchers and catchers reported yesterday. Thank God.
Just roll the credits… well, the credits, the stats the recommends and the footnotes. There is a lot going on down here and, remember, ye who read this far down, look to see if I have edited these closing credits and endnotes (as I always do), you can check out the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections. This week’s update on my emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (up again to 120) rising up to maybe… probably… likely pass Mastodon (up at 912) in value… then the seemingly doomed trashy Twex (4,438 – down four) hovering somewhere above or around my largely ignored Instagram (down to 163), with sorta unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there. I now have admitted my dispair for Mastodon in terms of beer chat, relocated the links and finally accept that BlueSky is the leader in “the race to replace” Twex even while way behind. That being said, check out the race between the rival coders that is going on.
Fear not! While some apps perform better than other we can always check the blogs, newsletters and even podcasts to stay on top of things including the proud and public and certainly more weekly recommendations in the New Year from Boak and Bailey every Saturday and Stan really doing what needs to be done Mondays. Look at me – I forgot to link to Lew’s podcast. Fixed. Get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a podcast… but also seems to be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube and remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!