The Last And Perhaps Best Yet Perhaps Slightly Timid Beery News Notes For May 2024

Well, that went fast. May. See ya. June backons. That image up there? It’s from the Facebook group for the Brewery History Society, a grand display of policing the Epsom Darby on May 31, 1911. Each having Mann London Ale. They would need it as thunderstorms later that day killed 17 people and 4 horses. Hopefully more peaceful, this year’s race will be on again this Saturday. And the French Open, the UEFA Euros, the NBA Finals, the Stanley Cup and World Cup of Cricket will be all on the go in June, too. Brought to you by Stella Atrois, Bitburger, Michelob ULTRA, Molson and Bira91 respectively.

First up, I have to say I really liked this portrait by Boak and Bailey of Dorset’s Square & Compass, a pub that took them back through a forest, even back through time in terms of the layout and service, a pub where they found themselves looking at a menu with three food items and maybe twice that many drink offerings before they went outside to sit next to a slab of rock:

Looking out from the garden is as magical as looking up at it from the lane. We had a view of the hills sloping down to the sea, fading into haziness beneath a big white sky. At one point an ancient blue Landini tractor passed by, its upright driver puffing on a pipe, like something from a 1950s British Transport documentary. In the hedgerows, on the telephone wires, and on freestanding stones, birds gathered and chattered.… Then, unbelievably, they came to visit.

Fabulous. And check out Martin’s review of The Harlequin in Sheffield for another sort of fabulous in an urban setting.

Back into the now, the big news here in Ontario is the debate over the costs of the Province’s move to finally get beer, wine and all the coolers into corner stores. Let me say from the outset that while I don’t plan to vote Tory, I can’t imagine a download of services (either to the private sector or another level of government) that does not include a transfer of revenues associated with those services. That being said…

“It’s a billion-dollar booze boondoggle,” Liberal Leader Bonnie Crombie said Monday during a news conference at Queen’s Park. Crombie and the Liberals base their $1 billion figure on these additional costs: (i) $74 million per year to the large grocery chains by giving the 10 per cent wholesale discount, (ii) $375 million to the Beer Store by rebating the LCBO’s cost-of-service fees and (iii) 300 million in foregone revenue by not charging retailers a licensing fee. Those amounts would be on top of the LCBO’s lost revenue from selling less alcohol through its own stores and on top of the $225 million payment to The Beer Store. *

See, if the gross revenues of the LCBO (wholesale and retail) were $7.41 billion generating a whopping $2.58 billion in dividends to the Province, according to the most recent annual report, then shifting significant services, fees and expenses away from the LCBO to the new players probably should be expected to cost more than the 3% of gross revenue. But, if the annual report in 2026 says that the gross has dipped to $6.41 billion with the dividend dropping to $1.58 billion, well, then there should be some questions asked. The main problem is the concept that the greater number of outlets will cause an expansion of sales covering those costs. Ain’t happening. Booze is retracting. Even pre-pandemic, there was no change in sales caused by partial deregulation. And we’ve already seen the retraction of sales in those 450 grocery store which were first permitted to sell beer wine and cider in 2015. This is all a great leap sideways.

I missed Jordan‘s post last week on the pleasures and pitfalls of brewing a collaboration including this unexpected turn towards what can only be called pronounced zippiness:

A funny thing happened on the way to the brewery. Adrianna, who had very kindly put aside some Agnus for our 20 hL batch, got in touch one day to say that it had accidentally shipped with someone else’s order. She offered to throw in some Saaz for the trouble, and I asked if there was anything else Czech in the warehouse. This is how we ended up with Vital hops. Vital isn’t a brewing hop. It’s pharmaceutical grade. They were originally grown for their antioxidant properties (xanthohumol and DMX), although I didn’t know that when I leapt at the opportunity to use them. What I saw, looking at materials online, was that it contained everything including Farnesene and Linalool in pretty high proportion. Farnesene is usually Saaz exclusive (gingery, snappy, peppery). Linalool is the monoterpenoid associated with lavender, lilac, and rose. In fact, the description of it said lavender, spice, plum, licorice.

Oddly, “Linalool” has been my private nickname for Jordan for years! Not apparently encountering any Linalool whatsoever, Stephanie Grant has still been on the move and reported from Belgium where she visited some auspicious breweries and perhaps experienced that other sort of hangover that lambics can offer:

Our last day in Belgium, we continued the Tour de Gueze, this time joining the bigger group of participants on one of the many buses taking drinkers around the region. We visited De Troch, Mort Subite, Eylenbosch, and Timmermans. I’ll be honest, after gorging myself on lambics the day before, I wasn’t as thrilled to do it all again the next day. Instead, I spent most of the day seeking out bottles to bring home and share with friends once I returned home…

Ah yes: that good old “I am sure it hates me” feeling. Also out and about, Katie has reported from the ferry to the Isle of Man… in fact from the ferry’s busy bar:

The bar on board the Manxman is just as bizarre and pleasant as I remember it, and I’m sat with a Guinness at a little round cabaret table surrounded by TT hats, jackets, and fleeces and the people they belong to. Almost everyone on board is travelling for the races, and we’ve already run out of Norseman lager, the local lager brewed by Bushy’s on the island. By the time we get to Douglas I’m sure we’ll be out of crisps too.

What else is going on? You know, I wasn’t going to go on about the Hazy Eeepah thing that took too much time in May BUT (i) Stan shared a great summary of where we have gotten so far** and (ii) ATJ shared a recollection of IPA studies past by sharing the agenda of a British Guild of Beer Writers from 1994. Click on the image. Notice something? Apparently three PhD recipients. Plus Jackson, Oliver and Protz. No mention of fruit sauce. And no cartoon infographics or can wrapper designers. When people backdate the term “craft” beer to anything before around 2007 when it passed microbrewing in popular usage, I think this primary sort of document is a helpful reminder that the terms of reference were quite different. Not, by the way, “dudes grumbling about the good old days” so much as a discussion before the adulteration of both the beer itself and the overall concept of IPA. We need more of that again. Because it is possible to discuss things being worse that other things. Not that it seems many “in craft” would understand.

Similar in the sense of things not appears to be what they are or rather appearing to be exactly what that are even if that is not admitted – and for the double… wheew… ahem, Martin came upon a scene at a beer festival in Cambridge, England that (in amongst the photos of dilapidated properties and sodden grounds) has got to be the aggreation of all the reasons I share his dislike of beer fests including: (i) “the students and groups of mates who make up the core attendance“; (ii) “Nice weather for newts” and (iii) that disappointing beer that “has a touch of sharpness about it that I can’t explain.” Let me spoil his conclusion for you:

I didn’t see anyone I knew, and (unlike in pubs) it’s on your own hard to strike up conversations with random strangers who have largely come with mates. In and out in 24 minutes. Time for a pub.

Also missed: the Historic Brewing Conference planned for August has been cancelled.

Pete Brown shared some refreshing comments on the old trope that craft brewers need to tell their story in his industry insights newsletter this week:

Firstly, every single one of them insisted on telling him their foundation story – where the founders met, what inspired their “dream”, and the modest circumstances in which they began dragging it into reality. Secondly, when they finally got to the shiny parcel of vats, every single one beamed, “And here’s where the magic happens.” Now, on the surface, this is far more interesting – there’s an actual story there for a start. But on the other, I get the sense that when he visited these businesses, Thom was given this spiel whether he wanted it or not. Once again, the pitch wasn’t tailored towards its audience. 

Short take: if it’s everyone’s story it’s no one’s story.

Elsewhere, The New York Times had a great article on the unique story of Eritrean and Ethiopian diaspora home brewing – and home barley malting – in Texas:

In a far less celebratory frame of mind, Jessica Mason shared a depressing thought that really makes one wonder what all the efforts towards inclusion were really about:

If you’re wondering why fewer women think beer is for them, maybe just look at the comments I get on a daily basis when I share, write or question anything on the topic of beer. See how women are treated when they do take an interest in beer. It is no wonder we are where we are.

She shared that on Twex the day after having her piece on the suprisingly negative findings related to women and the UK beer market in the report “The Gender Pint Gap: Revisited” authored by Annabel Smith:

Speaking exclusively to the drinks business about the data, gathered by YouGov, report author and beer sommelier Annabel Smith said: “When we set out to conduct a further piece of research into women’s attitudes and behaviours towards beer in Great Britain, we were fairly optimistic that the dial would have moved in a positive direction since the first Gender Pint Gap”… Smith lamented that “there has been very little academic research done in this field, but we uncovered a wealth of anecdotal evidence perpetuating the ideology that beer is for men. And when this is in your face every single day, you start to believe it.”

Here is the full report by Smith.  There’s more at Beer Today too. Oddly, the Morning Advertiser chose to highlight the phrase “the dial doesn’t appear to have moved very much since” 2018 despite the report saying that the report indicates that female participation slipped from 17% to 14%. This is a 17.6% drop. Which is sorta huge given the efforts taken during the time to counteract disinterest in this group of consumers. But beer is bad at math, isn’t it. (Like when we read that a large facility closure is a sign of industry maturity. Subtraction. It’s tough to explain. Who knew?) Conversely, Rachel Auty also added her thoughts which were more comprehensive, including these comments related to beer advertising the in UK:

I believe we also need to address the connection between beer and sport, and move away from sport being treated like it’s something that only men like to do. The rise of the Lionesses – as one high-profile example – has given beer an opportunity to unlock a whole new type of customer, and it’s only going to continue in the same direction. Why would any brewery or venue turn that opportunity away? Ultimately, if more women work in breweries, bars and other beer industry roles, the advertising will shift. The problem is at the core – truly – and we have to get women into roles where they have leadership responsibilities and the autonomy to make key decisions and become role models that create and inspire positive change. This is still not happening anywhere near enough to shift the needle.

Preach. Why isn’t that as easy for everyone to see as seeing a mud filled beer fest in Cambridge and, you know, leaving?

And, just before deadline, we note the long form writing of Claire Bullen in BelgianSmack on Frank Boon and his beers:

From the park, the Zenne flows around the village, under bridges, and approaches Brouwerij Boon, where it meets the gaze of Frank Boon. He has paused for a moment on a small concrete bridge to regard it, to watch as ducks and moorhens paddle against the current. In its progression, the river bisects the brewery, one bank home to the brewhouse, coolship room, visitor centre, taproom, woodshop for foeder repairs, and an enormous warehouse of foeders and barrels; the other a rented warehouse space where additional foeders are stored.

The piece is Augustan***, displaying the arguably Tory nature of this part of brewing – a perfected stasis point where craft and nature sit in ordered balance. And, once achieve, will remain so. I was immediately taken back to my university class forty years ago where we studied the Olivers Goldsmith, the Irish one of the middle 1770s as well as his less successful great-nephew of early 1800s Nova Scotia and their two villages. Or that Boak and Bailey pub way up there, come to think of it.

Finally, Mudgie shared the sad news of the passing of one of his long time readers, Janet Hood a Scottish solicitor who was a member of the licensing bar. Her colleague Stephen McGowan shared his thoughts:

…as a new solicitor I was a recipient of her enthusiasm, passion, and I know she gave great encouragement to new solicitors and those on the journey into the profession. That was Janet. I first met her at a licensing conference when she was the deputy clerk to the Aberdeenshire Licensing Board and she made an immediate impression. What a character! Although I confess I can’t remember her precise topic I do recall no one was left unsinged – everyone got it in the neck! Other clerks, agents, the Government. She really rattled some cages and forced the conference to face the difficult questions. But that was Janet.

An inspiring life. I am adding her email sign off to my own: “niti pro regula legis – fight for the rule of law.”

That’s a lot of good reading and good thinking for one week. Next – the credits, the stats, the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.**** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*Edited to get rid of the stupid bullet points that the CBC seems to inordinately love.
**Notice in particular his coy statement “I do not agree every word in the paragraph” when referring to something, frankly, extremely insightful that I wrote last week… which made me realize something – there was a typo in the text he  quoted  that I needed to fix. Now he must agreed with every word, right? That’s what you meant, Stan, right?
***Ripely ornamented: “Our steps clang madly as we walk into the empty coolship. Outside, the wind makes the yellow wildflowers dance, a feast for pollinators. The river reveals nothing.”
****This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (128) rising up to maybe… probably… likely pass Mastodon (913) in value… then the seemingly doomed trashy Twex (4,478) hovering somewhere high above or around my largely ignored Instagram (163), with sorta unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there.