Summer’s Here… And Canada Day… And St. Jean Baptiste… And Another Thursday So Here’s The Beery News Notes

We went to Montreal earlier this week just for the one night. Supposedly to catch the tail end of their Saint Jean Baptiste / Fête nationale celebrations marking the founding of Quebec. It was a bit subdued in the area we were in, though the Old Port was hopping. We walked and snacked, walked and snacked. As we do. The lad and I each had a Joufflue which hit the spot on a hot day. Paired well with watching the wait staff panic over the play of Italy against Croatia. We could have easily left without paying. Definitely a pick me up after my personal all absorbing Euro 2024 situation. Little known fact: my fair city once had a seigneurial set up as part of New France, too, so I was representing. It led to thoughts, again, of retiring to La Belle Province. Or maybe just to 5 km west of LBP. Less of an administrative hassle that way. Bonus points for guessing my location in the picture. But – just to be clear – Gary can’t play. Insider knowledge. Gotta keep things on the level.

What is going on? There was a bit of a call for input at the end of their post in which Boak and Bailey traced another bit of English berwing history with their incomplete history of Smiles Brewery of Bristol, 1977-2005. You can read it yourself – but if you can provide any more information you can also help with the preparation of an update, as their epilogue invites:

We’re frustrated by the bittiness of the story we’ve been able to tell above. It feels unfinished – and we’re certain people are going to have additions and corrections. To which we say, bring it on! We’d love version two of this post to have more human voices, more pictures, and more detail from the frontline. If you worked at Smiles, or, indeed, founded it, we’re contact@boakandbailey, or @boakandbailey on Twitter, if you want to get in touch.

Delving further back in time, Ron published something pretty interesting this week, parts of newpaper report on the hearing that followed the 1814 catastrophe at London’s Meux brewery when a large vat burst and the ensuing flood caused multiple deaths. Here’s the scene as recounted by George Crick, the brewery’s store-house clerk:

“I can not account for the accident. The vat which gave way had been built about ten years, and it has been full of beer for two-thirds of the time, during which I have been on the premises. It was built on uprights or pillars of oak. The foundation did not give way. When the wreck is cleared, the bottom of the vat will be found perfectly level; neither did the vat touch the wall. It stood full eight inches from it. We can account for the accident in no other manner, but by the hoops giving way – by the rivets bursting. An hour before the accident a hoop was started; hoops frequently burst – two or three times a year – but such a circumstance does not produce any idea of danger.”

Was the Burton Union developed as a structural alternative to these massive vats? No idea. But another bit of that last union has been saved by Epochal Barrel Fermented Ales.

And ever further back, have we witnessed the birth of another Law of Lars: “Repeat after me: there are no ancient Egyptian recipes.Yet… OK… but it’s a recreation with what seems to be an aggregation from a few texts with very well intentioned careful ingredient sourcing. Not a recipe but still. Yet… how do you get to 5% and not 11%, 4% or 1.5%?

Back to today. Me, I subscribe to The Times legal briefs newsletter to keep up with my professional distant cousins and this well sourced item caught my eye which, initially, sets out as a description of how drinks centered social culture in law firms can hinder the careers of young observant Muslim lawyers:

According to the report’s authors, many candidates from those two backgrounds feel “underprepared compared to their peers due to limited access to professional networks and social capital”. They went on to target the “prevalent drinking culture in law firms” as a “significant challenge for Muslim candidates”, many of whom abstain from alcohol. “Social events centred around pubs and bars create an uncomfortable environment, forcing these candidates to navigate situations that conflict with their religious beliefs,” the report said.

But then the story goes on to additionally point out (i) “City law firms are significantly better than their peers in the financial markets”; (ii)  it is now more common “to head to the gym for spin classes… after work than it is to head to the pub“; and (iii) “most of the associates just aren’t interested in a late-night drinking bender”! I’ve worked with alcoholic lawyers so this rings entirely true. Still, pity the young unfit accountants of London.

This is a fun bit of Euro 2024 reality for English fans in Germany. In addititon to the shock of learning that the previous visitors from Scotland put a serious dent in Cologne’s beer supply, when they do find it it seems to be served in tiny glasses:

It may not have been a thriller, but with England through to the knock-out stages of the Euro 2024 championships, it was a good opportunity for fans to celebrate with a few glasses of locally brewed cold Kölsch beer. Kölsch, which is the traditional beer style of the city, is served in 200ml tall glasses. But, according to the Daily Telegraph and Daily Mail, this smaller serve have been criticised by fans for the paucity of liquid. The tall and thin glasses were described as like “Champagne flutes” and thirsty fans complained about having to get a large number of rounds in to match their drinking habits. One of the reasons for the bemusement could be that fans have been used to pictures of two pint steins in Germany, often showcased during Munich’s Oktoberfest…

And Pellicle published a piece about beer that tastes like beer. By Matty himself. Those pitch negotiations must have been difficult. Anyway, it’s about a favourite beer… sorta… well, it’s all a bit… artsy*:

We stood there, motionless, in the blinking room’s perpetual silence. Then, suddenly, one of the thin men stretched out an arm, opened its greasy, white palm, and spoke with what appeared to be its mouth. If I could describe to you what I heard, I would, but it was not a sound in a conventional sense, more like a feeling, similar to what I’d experienced when the shape approached me in the field. I remember hearing four distinct waves of a flat baritone that did not waver in pitch, but it felt like there were layers upon layers of complexity to whatever the thin man had uttered.

AJT, recently becalmed, is going to have to watch out for folk making moves on his impressionistic patch. Speaking of impressions, Stan asked me a question this week but I answered another one:

Hmm… do I understand that people prior to the 14th century apparently didn’t understand ice cellars… or storage of foods either, for that matter. Despite Central Europeans using and living in caves and around ice for many millennia.

Many, there is some astoundingly deep… errr… poorly thought out beer writing out there. Greater context? Why bother! [And it is not just the trade puff stuff either: “…highly prestigious World Beer Cup, often referred to as the Olympics of the beer world…“? Said no one ever who was not being rewarded one way or another ever.] Anyway, Stan wanted to like my comment and that is all that matters to me. I actually answered his question over at B+B at the P the day before:

That cream ale story’s history is pretty good fiction. There were two or three eras when “cream” was a flag adjective for premium. 1850s Hudson Valley cream ale was a big burly ale. What is mid-1900s western NY cream ale comes from the earlier forms like 1800s Kentucky Common which in turn came from pre-lager late 1790s German immigrants. It’s all clearly set out publicly if someone takes the time to use Google.

[See here, here, here, here and here for example. Not hard.]

Barley Cluster? I loved their second LP! What’s that? Not that sort of cluster? Hmm:

Agriculture and Agri-Food Canada (AAFC) announced a new Canadian National Barley Cluster, a significant initiative aimed at advancing barley production in Canada. With a value of $9.6 million over five years, this Cluster will drive research efforts to enhance the competitiveness and resilience of the Canadian barley industry. More than just a financial commitment, the Barley Cluster represents a united front in securing the future of the barley value chain. Administered by the Canadian Barley Research Coalition (CBRC), the new Barley Cluster will fund research projects that advance feed barley, barley genetics, agronomy, disease resistance and sustainability to make it a more resilient and profitable crop for Canadian farmers and end users.

In fact, we seem to be hubbing it up all over the place, grain-wise. You know what this means: “all your beer is us!!!

London’s TimeOut had quite a pop at “craft” beer this week framing it as so 2019:

Remember the glory days? When we all had skinny jeans and immaculate beards and wore beanie hats, even in summer? When going for a pint meant nine percent porters, pink rhubarb sours and whatever a ‘saison’ is. It meant tasting each and every beer on tap to make sure they weren’t ‘too hoppy’. It meant, perhaps more than anything, bright, graphic labels and deeply silly names.  Nowadays, trips to the pub look a little different. Rows of pastel-coloured IPAs have been swapped out for classic lagers and big boy beer brands, all seemingly owned by one omniscient beverage uber-corporation. Craft beer options are few and far between (often rotating on just one tap)…

Finally and not unrelated, I’ve noticed that some of the advice to craft brewers these days being written has a couple of odd aspects to it. Reiterating the sort of advice you would might have expected before the downturn is one thing. Buy board games. Hold quiz nights. Hire HR specialists. Not “make sure you diversify your revenue streams to hedge against further consumer disinterest!“** Salty snacks? Used cars! Mens wear!! Anything!!! Another is minimizing the retraction, denying youth’s reduced interest. We see the code word “mature” to describe the industry contraction. Good sign that the writer’s a team player, I suppose, but lacking a certain… certaintly. And Boak and Bailey pointed out last Saturday, the actual news continues to be otherwise in the UK:

There was apparently a sharp acceleration in the number of pubs closing in the first quarter of 2024, according to a report compiled by commercial property intelligence company Altus. Of the 472 pubs that closed between April 2023 and March 2024, a remarkable 236 closed in the first three months of this year – equivalent to around 80 per month.

There sure are loads of factors piling on good beer, not the least inflation. Putting a hurt on wine too. But that complexity just makes things harder to address. One quite singular story underlies the closing of Cascade Brewing of Portland, Oregon – a tale of succession plan gone awry as reported by Jeff:

It was a strange and developing story, but involved the death of Founder Art Larrance last month. That was odd, because he announced he’d sold the brewery four years ago. In the announcement’s fine print he described it was a “phased transition” sale, however, and it turned out that transition never quite happened. The details blur here, but Art’s daughter, who was unaware her father still owned the brewery, didn’t have the money to continue on.

That’s a tough one but a lesson – get to the accountants and lawyers and get things put properly in place. Costs way less than screwing up.

And with that… now we roll the credits… well, the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.*** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletterThe Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*Not that there’s anything wrong with that!
**How long has Twisted Tea been around serving as the obvious example?
***This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (down 1 to 132) rising up to maybe… probably… likely pass Mastodon (up to 928) in value… then the seemingly doomed trashy Twex (up 3 to 4,482) hovering somewhere well above my largely ignored Instagram (flopping 1 to 162), crap Threads (somehow up to 52 from 43) with Substack Notes (1) really dragging up the rear. 

Your Thursday Beery News Notes For The First Fabulous Harvest Of The Year

Here we are. Scape pesto to the left of me. Scape pesto to the right. OK, fine. Not really. But the mid-June plucking of the 435 or so scapes and zipping them into a small bucket of goo with a litre of olive oil is a good thing. Martha Stewart circa 1998 good. Free food. And there’s more. I’ll lift the whole plants in three or four weeks to be bundled and dried in the shed before they are sorted and replanted in October. You get the 450 seed cloves for planting in the fall for next year’s harvest, more than 1000 second best cloves for eating, the three litres of scape pesto and – who knew? – the scape tips and dried garlic straw for anti-bug mulching around the tomato patch. All from a 5 x 11’s worth of raised bed. Highly recommended.  Start your own tiny garlic ranch come the autumn.

The biggest bestest reading this week was from Katie at The Gulp and her piece “Beer Has A Sex Problem.” It’s a theme that is admittedly well explored but perhaps not as well – dare I say as radically – argued as this:

…in a conversation with drinks writer Rachel Hendry, we both agreed on something: women who don’t drink beer want something that matches their mood. A drink that accentuates their style and punctuates their sentences. A drink that makes them feel how they want to feel. When I go out and choose not to drink beer—and I’m reminding you here, I’m a woman—it’s because I want something chic like a martini, or sexy and flirty like a spicy margarita. Easy-breezy like a vodka tonic. Beer is seriously unsexy. Is that why women who don’t love beer for all its flavours and styles and aromas don’t drink it? I don’t know. Has anyone asked them? What do women want? As Rachel says: “To feel sexy! And strong! And smart! And sensual! Give me a champagne coupe!”

Question: is that just an approach exclusively for women?  Beer trade writers will tell you that a beer suits all situations… but does really?  Don’t you feel like a bit of a dork with your brown tall neck brewski when everyone is having wine and talking intelligently about it? Wouldn’t you feel dumb having a beer chaser when there is a dram of good whisky in the other paw?

Speaking of social situations, Boak and Bailey linked to this great article in Esquire on ceremony of buying a round:

Maybe six people took me up on the offer. To my left, a pair of guys who were visiting from Atlanta told me one of them was a doctor, and he could tell I’d just had a baby because of the hospital bracelet on my wrist. They drank beers, and as one of them took a sip, I heard him say, “This is why I love New York.” The guy sitting next to me was only there for a burger, but he congratulated me and asked if he could pick up my personal bar tab. I thanked him but told him it wasn’t necessary. Another guy, about sixty-five or seventy, who looked ready for a long day of golf, opted for a shot of whiskey. He walked over to me, put his hand on my shoulder, and asked what we’d had. When I told him a daughter, he smiled and said, “A blessing. Daughters are truly a blessing. I’ve got three kids, and the oldest is a girl. She’s my world.”

Memories rushed in. I’ve been in pubs and bars with naval connections, like my dear old college tav, that made it simple. Ring the bell by the end of the bar and you buy for everyone. And don’t touch the damn bell if you don’t intend to! In 1986, in the Rose Street brewpub in Edinburgh I was on the receiving end of the most subtle buying a round ever seen. A gent in a group who came in and placed an elbow at the bar just waggled his index finger ever so slightly. There was less energy in that wagging digit than in a rural Nova Scotian passing pickup driver’s hello. I was asked by the barman “what will you have?” even though I had a pint in front of me. I had to have the whole thing explained to me. Which led to me spenting an hour chatting with the group and having a great old time.

In Pellicle, Ruvani de Silva presented a scathing report on the failure of craft beer to participate in equity, diversity and inclusion in any practical or meaningful way and the resulting burnout banging their heads against walls:

I could go on about how bad things in beer really are, and I will, because we need to address the inconvenient truth that these problems have not been solved and things are not okay… As belts tighten and global attention moves to new disasters, DEI is being left behind across the board. “Breweries and venues [are] desperately trying to survive, so are not putting the time and energy and resources into this kind of work…

Read the whole thing. Best line is the first one: “DEI is so 2021.” I would add one thing. Craft beer awarded itself a gold star for achieving top marks in all matters from day one. It tells itself it has been a success story people enter after the victory was achieved. Everyone is great. A cause fed by passion propped up by trade writing. It’s a big fib. But a profitable even cultural foundation for craft beer. As a result, there is less concern with the performative nod to the bigotries and botches because, you know, it’s craft! Govern yourselves accordingly.

Slightly on that theme, I like this anti-sucker juice statement from Marcel Haas in the Netherlands from his website Tasting Craft Beer:

I should have ignored this advertisement. I should have bought local. Buying locally helps the local bottle shops to survive. They are the ones who make sure that interesting, high quality offering is found around the corner from my house. Another selection around the other corner. When everybody starts buying the same small box from the same (inter-)national importer, then all variety in the beer landscape will cease to exist. I should have reconsidered, and I should have taken my bike to my local bottle shop. And I will.

Speaking of regrets, this story in the NYT by Susan Dominus is a great bit of thinking about drinking which is all about… thinking about your drinking:

No amount of alcohol is good for you — that much is clear. But one might reasonably ask: Just how bad is it? The information we receive on health risks often glide over the specifics of how much actual risk a person faces, as if those were not details worth knowing. These days, when I contemplate a drink with dinner, I find myself wondering about how much to adjust my behavior in light of this new research. Over the years, we’ve been told so many things are either very good or very bad for us — drinking coffee, running, running barefoot, restricting calories, eating all protein, eating all carbs. The conversation in my head goes something like this: “Should I worry? Clearly, to some degree, yes. But how much, exactly?”

ATJ wrote a fine bit of reflection on life as a pub goer:

Another sip of my beer, a long glance at the road outside, and then I think about the Venerable Bede’s parable of the sparrow flying through the mead hall and about how my time in this pub is akin to the flight of the small bird on a cold winter’s night, which takes it briefly through the warmth and the light of the hall. Life. Yet there is nothing sad about my feelings. It could be worse. Remembering some of the most dire pubs I have had to spend time in over the years I imagine the purgatory in which the same dismal pub is visited night after night and the same dismal beer is drunk and the same dismal conversations are had, the purgatory of a failed life, the collapsed star of the only pub in town.

And The Mudge wrote about less finer things said about pubs, election promises never fulfilled:

It’s noticeable how, when an election comes around, politicians suddenly discover an interest in pubs that had been notably lacking in the preceding years. The latest example of this comes from the Labour Party, who have proposed a policy to “give communities a new ‘right to buy’ shuttered pubs.” It must be said that this is a bit rich coming from the party responsible for the smoking ban and the alcohol duty escalator… However, setting that to one side, what would such a plan involve? 

Here is an excellent illustration of an explanation of terroir which should serve you well should you encounter someone insisting that Hazy IPA have, you know, terroir:

The current clos is 99.6% owned by Lambrays. It is triangular in shape and has a difference in elevation of 60 m from the top to the bottom. It is east-facing but far from uniform, with undulations, and some parts with red clay, other parts with brown, and different sized limestone stones in different areas. Unusually, the rows are perpendicular to the slope, to help fight erosion. This row orientation also helps protect the developing bunches from direct sun.

Speaking of wine, as the breweries are plumping up their prices, at least one wine writer is helping with your budget. Here is Eric Asimov from The New York Times with his best summer wines under $20 with this caveat on value:

Despite the seemingly endless climb of wine prices, it’s still not difficult to find intriguing bottles in the $20 and under category. Most will not be familiar producers or grapes, nor will they come from well-known areas in great demand. But that’s why they don’t cost very much. Still, inflation has had an effect. A 20 Under $20 column from 10 or 12 years ago will look quite different. Those bottles remain great, but they cost quite a bit more nowadays. So, we make way for other terrific values.

And in their monthly supplementary newsletter, the media-multiplex of B+B shared thoughts on the concept of psychogeography:

To understand pubs and their place in the landscape you also need to understand how towns develop. Old town, new town, ring road, slum clearances, tower blocks, estates, railways, canals… pubs either stud these spaces, or are noticeably absent from them. Some notable psychogeography practitioners also happen to be keen on pubs. John Rogers, a YouTuber and the author of This Other London, often pauses to look at pubs on his rambles, and often finishes his walk in the pub. And many beer writers and bloggers take a psychogeographic approach, whether consciously or not. Martin Taylor’s posts often include details of the journey to the pub with wry and sometimes snarky commentary on the towns he visits.

I like this idea. One of my roles at work is supporting the built heritage team and as a result of a couple of decades of looking at buildings and street layouts, I see the town in decade by decade layers. One good start is to notice every date carved in the facade of a building. Why do they date buildings anyway?  B+B also mentioned the streetscapery of Will Hawks’ London Beer City which this month included coverage of an event at the massive Downham Tavern in 1931 where a memory and fact entertainer put on a show… and also coverage of those who covered it:

Among the crowd is Daily Herald journalist Hannen Swaffer, who tracks down landlord Fred Johnson. “That Irishman’s a stranger,” he insists. “He doesn’t come from around here. The Downham people all behave themselves.” Swaffer (…according to the British Journalism Review, he was remembered after his death for “little more than the mixture of dandruff and cigarette ash on his velvet collar”) is much taken with the show. He likes the acts. He likes the crowd. He likes the notion that a music-hall revival might be on the cards, even if its real glory days are a few decades in the past.  What Swaffer, boozer-turned-teetotaler, really likes though is the attitude to alcohol. “Alcohol is dying out naturally,” he tells his Daily Herald readers.  

Excellent. And Stan published his Hop Queries this past week with more details on the continuing decline in production:

…the US hop industry has 35-to-40-million-pound aroma hop surplus. Nobody disagrees. In the last six years, farms in the Northwest have produced an average of 1,848 pounds for hops per acres. Across 9,775 acres (this year’s reduction), that would amount to about 18 million pounds of hops. It would, and should, put a serious dent the surplus. Still, it will take much longer for supply and demand to return to balance. You are going to see flash sales like this recent one from Yakima Chief Hops for a while. Although eliminating those pounds is necessary, it also is painful. The average farm gate price last year was $5.40, so we are talking about almost $100 million pounds of hops.

Question: so it, as Stan also says, 2023 is really the twin of 2015 for US craft beer… will 2025 be 2010? That surplus isn’t being used up over one growing season. As you consider that, also consider the post Jeff put up – replete with graphical presentation of data – on the growth in excess brewing capacity:

American breweries are currently at about half their capacity. That’s not good! But it’s actually worse that in looks because growth has been dead flat for three years. Were the industry growing, it would need headspace, so to speak, for future expansion.

Heavens. Tettering. Could deflation be next? One thing is practically for certain. DEI isn’t the next big thing in these conditions.

And with that… now we roll the credits… well, the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.* Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletterThe Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.**

*This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (133) rising up to maybe… probably… likely pass Mastodon (915) in value… then the seemingly doomed trashy Twex (4,479) hovering somewhere well above my largely ignored Instagram (162), crap Threads (43) with Substack Notes (1) really dragging up the rear. 
**Not that many footnotes really this week. Look at this one. An out and out joke really. Sad.

The Father’s Day Slackerfest Edition Of The Thursday Beery News Notes

When Monday morning arrives and my inbox has only a couple of links for the Thursday beery news notes, well, I get a yips. Then when Stan as well as Boak and Bailey post great linksfests… I get the shakes. Really. Well, not really but sorta. I look for reasons. I search my soul. And I see something. Something about myself. Deep in myself. I am actually pretty lazy. Just ask my lawn.* But… it’s Fathers Day weekend coming up so who cares!

First up, why aren’t the young folk drinking booze like we expect?!? Like we demand of them. So that they would be more like us. When we were them. A couple of arguments related to this passed my eye this week. First Jeff wrote a post about kids being more sensible these days:

Young people have more free time, fewer life complications, and are more socially motivated to hang out with each other. If they don’t develop the habit of going to bars when they might actually be drinking more, when will they? And, given that I think spending time with friends in pubs is one of the very best ways to spend your time, I agree. But here comes that big “on the other hand”: it’s better if they hold off developing a relationship with alcohol until their brains are less plastic and more able to handle it. High schoolers are going to flirt with danger. It is part of growth and maturity. But it’s good if they do it in ways that are less likely to have massive, life-changing consequences. More of them skipping the booze until they’re well out of high school? Awesome.

And Prof Dan Malleck made these comments in this discussion which I am joining together as I think they are related in terms of framing the zeitgeist:

I see @TheCurrentCBC has yet again doubled down on its neotemperance tendencies with an uncritically fawning segment on non-alcoholic socialization. Stop equating socializing with alcohol to getting blackout drunk… Booze understood as a social lubricant far predates what you call beer trade writers; in fact it predates what we call civilization… We are witnessing the outcome of a strategy by well-resourced temperance organizations that benefit from not appearing to have corporate interests so present as only interested in the public good.

I think there are many good reasons people of all ages for less drinking and these observations above capture some of them. Though the US legal drinking age of 21 is absolutely nuts and “neotemperance” is closing in from behind. No, we need to think about the realities in a realistic way. First, we have to admit that many of them locking themselves up in basements and “socializing” online. What do you call a pub like that? “The Mouse and Soda”? And, the cost of the beer itself is a thing as are the additional expenses that have popped up over the last couple of decades. “When I were a lad” there were little or no digital or communications bills coming at me. No cell phones, no subscriptions, no internet services. Once my food, stamp, rent and tuition was paid the rest in my pocket was “blow” money.  Bah-low! Plus… we were stupid. Err… stupider. Until 1983 there wasn’t even MADD in Canada so there was a fair bit of DD, if we are being honest. The health hazards of booze were known then and now just like they were known for “coffin nails” aka ciggies. So, if youth today are smarter, otherwise occupied, more health conscious and harder up for cash… why would they take up the regular drinking hobby?

Speaking of which, social media whipped up a frenzy over cask ale in the UK – or rather the seeming disinterest in it. It was quite a thing to watch. What started it? John Keeling pronouncing it dead, based on a recent SIBA report stating that “cask beer sales are now less than 9% of all draught beer sales and around 4% of total beer sales.” I think of this as being more the main area of concern, linked as it is to the discussion above:

Only 30% of 18-24-year-olds EVER drink beer, falling behind wines and spirits, and almost a quarter of consumers (24%) say they NEVER visit their local pub.

From afar, Jeff found fault suggesting cask suffers from its characteristic swift loss of freshness due to oxygen ingress and, almost nearly equadistant from Jeff, Laura in return found fault with Jeff’s argument – and by association with Mr. Keeling, too:

I disagree with practically all of this. I’m under 45 and literally wrote the book on CAMRA. If you think cask is in decline, talk to @WyeValleyBrew who have almost doubled their production volume over 10 years including over 20k BBL of HPA & c.19k BBL Butty Bach CASK in 22/23.

The jumpity-onnie-ness seemed to settle on this point Mr. K actually made in his original piece: “cask in the future will be brewed by specialist brewers for specialist pubs to be consume by beer drinking specialists.” Many pointed out, however (i) that this is already the case (given bigger pubcos botched it) and (ii) that holding 9% of the market and growing when in the right hands is not such a bad place to be. (By the way, why is that 9% a total failure while elsewhere 13.3% utter victory?) As usual, the Tand was authoritative.

Somewhat related is another “let’s parse B+B” like last week‘s discussion of the description of peeps in pubs. This week? From their Drinks of the Weekend Patreon posting… how to describe cask ale:

… pleasantly malty and sessionable… unchallenging but not unpleasant…  tasted like they could have been brewed forty years ago… in good condition and suitable unobtrusive… more often struck us as sour and muddy… reasonable… too oniony… balanced and moreish… 

All of which is more a feature than a bug. See, they the cask hounds that they are, are on a serious hunt even if a cheery one. For cask in form. Like any sports fans or concert goers do… or archaeology fans, flag nerds or men’s clothing geeks for that matter. Experience needs to be sought. You know, by adding the factor of understanding if something is or is not in top form – even just adding that bit of risk – experiences like cask poses interesting challenges. And it’s  unlike a super speedy version of the issues with good wine of (i) bottle variation and (ii) whether or not a bottle is en pointe.** Worth hunting out. Worth getting educated about. Because if everything is just great and right there always at hand, well, nothing is excellent.***

Enough!! Enough of your bickering!!! Time for a universal truth. You know what hobby we should all take up? Eating Manx kipper baps, that’s what! Katie has all the news of fish and bun from her Isle of Man sojourn as set out in The Gulp:

The only way to eat breakfast in Peel, in my opinion, is to scoff a Manx kipper bap with cream cheese while walking along the front. The Fish Bar, a little cabin in-between the castle and the prom, is where to get one. The lovely man will fry your salty, smoky kippers in butter in front of you while you look at the beautiful tubs of pickled shellfish you might snack on later. A bite is strangely like the best bacon butty you’ve ever eaten—crisp but meltingly fatty, salt balanced by creamy cheese spread, except with the scent of the sea all around. Eat on the move while the butter drips down your wrist and the fish is still hot from the pan.

Fabulous. Coming up in a close second in the Grand Prix du Fabuloso, Martyn drew my attention to the right sort of event with the right approach that I might be interested if I was in the right country:

If this intrigues you, courtesy of CAMRA’s Games & Collectables, we will be hosting a tasting featuring beers up to 40 years old and everyone will get a chance to try around 10 beers from a selection of over 60. They could be great, or they could be less than great; it will be a one off voyage of discovery! But we will begin the tasting with a modern day 18 month stored beer from Fuller’s – the freshest beer you’ll try on the day. Please note that we cannot guarantee the quality of any of the beers presented so the price includes two halves from the real ales on sale at the Pineapple – just in case!

Not so wonderful news. Are you an archaeologist? Is your working life laced with alcohol?  Are you an archaeologist whose working life laced with alcohol? Apparently it is a thing (h/t). A problem even. When I was starting out in law I would say it was a big problem. Drunk firm parties. older alcoholic lawyers drinking in the office. Plenty didn’t for sure and the reaction of the profession as being a bit Georgian about it all, an issue related to the individual and personal capacity rather than the whole business model. Well, click on the thumbnail and you’ll see that UK archaeologist Dr Chloë Duckworth has thoughts she has decided to share including “I drank every  single night on these projects… Yikes.⁦

Sporting news? No beer, only shandy at the Euros for fans watching Engerland v. Serbska, apparently for good reason according to The Mrrrrrr:

The move comes as authorities in Germany, where the major football tournament is being held, fear clashes between England fans and violent Serbian ‘Ultras’. German police fear the Serbian hooligans are planning to clash with drink-fuelled England supporters and so are banning strong lager from the game. It is thought around 40,000 England fans will be at the game and 8,000 Serbs, who will be joined by others from Germany’s Serbian communities.

Not sure hooligans is quite the right word. Elsewhere, The Sun reports Scots are drinking Munich dry. And in Franfurt, according to The Guardian rather comprehensively, the drink is Apfelwein:

England play Denmark here on 20 June, while Germany face Switzerland three days later. This is a nation renowned for its beer quality, of course, but those visiting Frankfurt for the football will find that here, another drink rules: Apfelwein. This traditional Hessisch cider – the beverage of the state of Hessen – is dry, still, unfiltered and is made from sour apples, making it taste tart. Many locals top it up with sparkling water, diluting the flavour, dampening the 5-7% alcohol and making the beverage particularly refreshing on hot days. Hardcore Sachsenhauseners drink Apfelwein pure.

And now… some short notes: (i) line up or pack the bar? Table service for me, thanks – another great gift of the temperence era, (ii) No beer writing received a 2024 James Beard Award, (iii) Pellicle did not win at the Guild of Food Writers awards, (iv) beer sales are up in Cyprus. (v) and still… those damn London prices:

The cheeky pub was charging £19 for just a third of a pint of “Iris 2025”, a 15 per cent speciality beer from Belgian speciality brewer Cantillon. Rob Healy, 52-year-old a retired TFL worker, said he was “outraged” when he saw the menu. “It’s the principle of the thing,” he told The Sun. “I know it’s London prices but that’s ridiculous.”

Outraged! Every English working man deserves a budget priced glass of rare lambic. Right?!? Speaking of which, have you ever not quite get a connotation in a beer reference from another country? Try this one out:

…politicians from the governing parties were shocked by the populist tone of Weimer’s tirade, which some said evoked the rhetoric of the far-right Alternative for Germany. “The bizarre . . . speech is more beer tent than Dax-listed company executive,” Verena Hubertz, deputy leader of the Social Democrats’ parliamentary group, told the Financial Times…  A spokesman for Deutsche Börse described Weimer as a “man of clear words” who is “not known for putting lipstick on the pig”.

Seeing that it is in a British paper, the German idiom might have been unpacked a little for those whose cultures do not include speech-ifi-cations in beer tents. Hicks? Neo-nazism? Drunk louts? Drunk neo-nazi hick louts?

Pellicle has a good piece up this week on the Ontarian abroad in German who unexpectedly became a natural wine maker, Alanna LaGamba, and her purple fizz:

Alanna had a thought. “Being half Italian, I grew up drinking Lambrusco. So I had the idea to do it German-style.” Frauen Power’s colour might be dark and stormy, but it smells like bing cherries, the ones that pair so well with boozy chocolate. It’s not sweet, however. It’s dry like blackcurrants that aren’t quite ready to leave their vine. Frauen Power is also a reminder that sparkling wines can do a lot more than toast to special occasions. They dress down just as well as they dress up, accompanying pizza, buttery crackers, or just a balmy afternoon.

Me, I like purple fizz. And I like this thought: “It’s cool because there are not many industries where you create your raw materials. When you think of a carpenter, he’s not growing the tree he gets the wood from. But everything in the bottle is me.” Inspiring. You know, maybe I will try making a 5% beer-wine with my own two Pinot Noir vines this August just to see if I can. Sure you can make jelly but there is no buzz from jelly. Except that jelly buzz but that is different.

Finally, in an update on the changes coming to Ontario’s retail beer market the government has announced that just as corner stores soon will be able to beer, the former retail monopoly The Beer Store is becoming… more like a corner store:

It’s all in a move to help ease the transition to corner stores and gas stations being permitted to sell alcohol starting this fall. Currently, the privately owned Beer Store is only allowed to sell ancillary items, such as bags of ice, beer mugs, and T-shirts, but the government is now permitting it to sell a multitude of other products including lottery tickets and food. The only exceptions being cigarettes, cannabis, and liquor, which will remain prohibited. It’s not clear if or when The Beer Store plans to expand its offerings.

All I demand are roller hot dogs on every TBS counter! If only for that smell, that body odor salty sweaty thing that makes the moment every time.

And with that… now we roll the credits… well, the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.**** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletterThe Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*Actually that image is from near here but not here here.
**Also dairy farm milk. A pal who grew up on one disliked milk in February (“ugh… dried hay and silage!”) and August “(“erg… weedy!”) due to the feed inputs.
***You know, if US craft beer was left to determine the fate of either good wine or cask ale, they’d no doubt add fruit flavoured syrup: “Chateau Palmer 2026 with a burst of real peach excitement!
****This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (132) rising up to maybe… probably… likely pass Mastodon (916) in value… then the seemingly doomed trashy Twex (4,477) hovering somewhere well above my largely ignored Instagram (162), crap Threads (43) with Substack Notes (1) really dragging up the rear. 

BREAKING: These Are The Gentlest Most Supportive Beery News Notes Of All Time!

So… me here, you there. Again. It’s hit the lazy months. Or is it exhausted? As the dawn seems to start at about 4:07 am, so too do the times of laze. Good thing it’s warm enough to stick one’s toes in the big lake, as long as you don’t mind half the pee in America trickling by. I wonder if my attitude has affected the beery news notes this week? Let’s see.

First up, there was plenty written this week on the purchase of San Francisco’s Anchor Brewing. It actually led me to wonder how many days of hangtime the word “Breaking!” possibly can have on social media given how folk were still using it as a prefix to tweets maybe two days after the fact. Anchor is one of those foundational breweries of the fibby revisionist history of craft* so I am not particularly moved by the tales being told – except (a) I loved Liberty Ale when I could find it and (b) I do believe if anyone other than Christ can pull off a resurrection which does form a true twist in the narrative it is going to be Hamdi Ulukaya, upstate New York yogurt magnate.

Speaking of magnates and brewing and fire sales, there was some interesting information from Ron Elmer in The Drinks Business this week, this time about the current value of Boston Beer Co., the business that makes less and less of its revenue from, you know, beer:

Boston’s shares look attractive to a potential suitor, having plummeted more than 25% in the past 12 months. But the stock has jumped almost 31% on the recent rumours which started only two days after the shares closed at their lowest price since February 2019. At today’s price, Boston’s market capitalisation is about US$3.95 billion, far below its record valuation of US$15.98 billion in April 2021. The likely price put on a potential deal is unclear, although it would unusual if it did not include a significant premium, especially as no sale could proceed without the consent of Jim Kock, who founded Boston in 1984 and remains its chairman.

Aside from the Freudian slip, that is quite an eye popping collapse in value – under a quarter of previous corporate worth over just three years.  On May 17th, 2024 the stock was worth $260.75 compared to $1,294.93 on April 16th, 2021. That is closer to a drop down to 20% of peak value. Why? Well, if you click on that thumbnail you will see that the five year value really tracked in parallel with the pandemic. Compare it to the shape of the valuation for Moderna over the same period. Then to Constellation Brands. See? Boston Beer may also be the poster child for the general drop in interest in craft beer, too – even though they make more and more drinks that are less and less like beer. Still, hope springs eternal that an investor might be buying something more than a dead cat bounce.

Somewhat related, the Beer Ladies Podcast asked a question this week that was both exactly on point and a bit sad:

In this week’s episode, Lisa, Thandi and Christina debate an ever-popular topic in beer (and other things!) – ethos. Does the ethos of a brewery influence you to buy, or not buy, their beer? What happens when breweries make good beer, but treat their staff badly, or are divisive in their politics? We chat about a few stories that have been in the news over the last few years, and debate our own feelings on separating art from artist.  

Just run those thoughts that over in your mind as you consider: (a) it’s only beer (b) there are now exactly one bazillion breweries now, and (c) a huge amount of the beers being made these days are copycats of what everyone else is brewing. So… how can you not believe in ditching the assholes? For me, it is entirely on the beer buyer. Know your stuff. I would point out one comment made elsewhere, in relation to the well deserved dislike of Hazy IPAs recently from Sam Tierney of Firestone Walker:

I know some great brewers who playfully hate on the style and don’t make it, but they tend to be obsessive traditionalists. As long as you aren’t an asshole about it you’re allowed to not like any style. 

Which would guide me to recommend a point of consistency. If anyone doesn’t want the beer buying public to act like assholes when they mock the money-making gak, then as a mimimum don’t turn a blind eye to the assholes within the supply side of the equation. Me? My money walks and talks. But, let’s be honest, the big money about the talking about the walking is on Boak and Bailey as they displayed when they ripped out some opinionating this week about a pub crawl they undertook and the beings they encountered thereupon:

…Our fellow customers included a big party of beefy middle-aged blokes in quietly expensive casual clothes…  we found ourselves surrounded by classic 00s hipsters who are now in their forties, with kids. These days, the quiffs and waxed moustaches have gone grey, and the vintage workwear has baby sick on it… We found it fairly quiet inside except for a party of stags who kept bursting into song and breaking out in competitive banter… Instead of craft beer dads it was all black T-shirted youths and the background throb of heavy guitar music.

People! I was thinking about all this peopled populating of places when I read another rightly depressing comments from Jessica Mason on the experience of women in beer and the reasons why women like drinking beer with other women:

Personally, I find this side of the research the most galling. Damned if we do & damned if we don’t. Why gender stigma around beer leads to most women’s drinks order falling back onto a glass of fizz or a G&T. Because nobody would judge us making those drinks choices.

Let’s be honest. We all know that (both chemically and culturally) beer attracts, induces, comforts and/or reveals the asshole. Plus women are underrepresented in important positions in the industry so we quite possibly are losing a natural counterbalance. And, even when not taken to that degree, we also know that as mentioned by Rob Sterowski:

I wonder if the “craft beer” movement has been damaging by suggesting you have to rote learn a load of bullshit about styles before you can enjoy beer.

This led me to reach back to the greatest statement on the genesis of point as stated in the film Gregory’s Girl: “Why are boys obsessed with numbers?

Generally conversely but still speaking of being obsessed with any number of things while also being clearly blessed with natural ability, The Beer Nut left the house and checked out yet another reno at the Guinness World HQ:

A few hours after the doors opened I wasn’t expecting many customers nor much on the menu, so was surprised to find the place packed with tourists and off-duty staff, and a full set of new beers to try. Better get the flights in, so. One definite retrograde step is the loss of the big screen menu, which provided useful information on the beers. Now there’s a sparse retro split-flap display board and a printed menu, which weren’t in agreement on details like what the beers were called and how strong they were. It’s all very well to dream in beer but occasionally you need to wake up and do your proofreading.

Spinning the globe again, from Japan we read an update of a story first shared here last October about a ban on public drinking within the autonomous Shibuya district within Tokyo:

Mayor Ken Hasebe recently told journalists: “We have been stepping up patrols and other efforts over the last year, but we have had people say, ‘Well, the rules say you can drink, don’t they?’ By establishing the rule, we would like to convey the district’s intentions, including during patrols — we would prefer people to enjoy their drinks inside restaurants.” This news may not come as a surprise to local residents… Mayor Hasebe says that local businesses supported the regulations in October 2023 and were behind the push to make them permanent.

Circumnavigating now via the northern pole, being out and about was also on the mind of Lisa Grimm this week who told the tale of her beery trip on the Eurovision trail to Malmo Sweden:

…the trip was a perfect excuse to explore the beery options on offer in the region, and we began with an initial visit to Malmö Brewing Company, located in an old brewery building, appropriately enough. These days, they brew a wide array of the usual hazy IPAs and fruited sours you find in most craft brewery taprooms, but they also have a few more meads, ciders and cocktails than you tend to find in Ireland or the UK.

And speaking of folk out there enjoying themselves, the Times o’London had a bit of a shocking yet not surprising story from the world of professional darts:

concerns have been raised about the portrayal of a now predominantly sober sport, while alarming alcohol consumption allegedly occurs behind the scenes. The Sunday Times has learnt of an incident where one player had to be placed in the recovery position outside a PDC Pro Tour venue in Wigan. A player was also seen passed out in his chair in the practice room, where photography is prohibited, at a different event after, it is claimed, drinking about ten pints. A large number of professionals are still believed to fear that they cannot play well without alcohol, owing to performance anxiety; very few are widely known to play sober…

Yikes!! Speaking of anxiety and shock, Paste magazine has posted an ode from Jim Vorel to a long lost love – American Amber Ale… with an interesting intro:

As far as consumer selling points go, the allure of “subtlety” is not exactly an easy one to conceptualize and market. Take a look at the snack foods aisle of a grocery store, and you’ll see what I mean. The “crunchiest” potato chips on the shelf? The selling point there is easily grasped. The “tangiest” or “fruitiest” yogurt or ice cream? Ditto. It’s human nature for the consumer to think in terms of superlatives, because in exchange for our hard-earned money, we by and large believe that we deserve the best version of a product. And it’s an understandable fallacy to naturally believe that “best” is largely going to correlate with “most,” because we humans also want bang for our buck. It’s hard-coded into our behavior in a capitalist economy.

Now, you have read my recent thoughts on the individuality and subtly of Hazy IPA Clonefest (or, to quote a yawning Lisa Grimm up there, “…the usual…“) we are living in so to go to that sort of nutty extreme in the other direction to justify a place in the heart for Amber Ale is a bit much. Perhaps it’s just what Robin said: we still have lots of them in Canada. Or maybe it’s just obvious given how there is a whole load of badly thought out beers being sold today fighting it out for the attention of fruity seltzers and RTD drinkers. Maybe you need to think of them as the American version of a Mild. Whatever. But… but if you have ever held a small pile of amber malt in your hand, sniffed it and chewed a few grains. And then realize they can make a beer that tastes like that and can get you buzzed? It’s obvs to anyone who is paying any attention. Drink them for an evening and remember how good they are. And perhaps what a fool you’ve been.

Finally – and for the double! – I like what Robin wrote after reading the piece in Pellicle by Rob MacKay about A.I. and cartoony can lables:

I’ll say this, if you are a brewery that believes in the power of small, independent, local options, you are a hypocrite if you use AI to create your label art and framing it as a small business trying to keep the brand cohesive is intellectually dishonest and downright shitty.

Yup. That being said I pass on any can that has a cartoony label unless I have some other info on what’s in the can that helps me overcome my suspicions about the contents. Cartoon labelled cheese? Bland gak for pre-schoolers. Cartoon labelled bread? It’s going to have candy imbedded in the loaf. I presume I am looking at a sugar bomb. Plus, you know, how A.I. “still constitutes copyright theft—a civil wrong, and under certain circumstances, a criminal offence” as MacKay notes. So… no thanks.

And we roll the credits… well, the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletterThe Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*[MY 2023 COMMENTS REPEATED IN FULL FOR POSTERIRY] The endtimsey big news in US craft this week I suppose is the press release issued by Sapporo on Wednesday, as described by Dave Infante in his newsletter Fingers: “This morning at about 1:45am local time, Anchor Brewing Company issued a brief press release announcing its imminent liquidation, citing “a combination of challenging economic factors and declining sales since 2016.” The brewery has been operating in one form or another since 1896; its current owner, Japan’s Sapporo conglomerate, acquired the firm and its iconic Potrero Hill facility in 2017 for a reported $85 million.” Quite a blow given the narrative of craft’s whole genesis story. I am not convinced (at all) that the hagiography necessarily matches reality (at all) but I sure did like Liberty Ale back when Ontario was part of the sales footprint a few decades back. There has been much by way of erroneous speculation, questioning, cherry tree chopping, wailing and rending of garments along with some common sense and respectbut… the bottom line is this from The Olympian: “I ran a cheap “pizza and pint” feature. It helped for a while, but then hazy IPA became a thing. Beer geeks turned their laser focus on to that style and unfortunately, a lot of other brands/styles just slowed down or stopped selling altogether. Anchor was one. I think there’s only so much life a publican or retailer can do to breathe life into a cherished heritage brand before they finally give up and switch to something new and shiny. But when I see 3 cleaning dates marked on the top of a keg, it’s a slow mover and time to move.” AKA: no one bought the Cro-Magnon of beers anymore. Be honest. You may have loved it, but you didn’t actually like it all that much.
**This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (128) rising up to maybe… probably… likely pass Mastodon (915) in value… then the seemingly doomed trashy Twex (4,474) hovering somewhere above or around my largely ignored Instagram (162), with sorta unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there.