While there is a Ministry of Truth aspect to it, I like the idea of ensuring claims of environmentally sensibility are actually sensible for the environment:
No car can be “green,” “clean” or “environmentally friendly” according to some of the world’s strictest advertising guidelines set to enter into force in Norway next month. “Cars cannot do anything good for the environment except less damage than others,” Bente Oeverli, a senior official at the office of the state-run Consumer Ombudsman, told Reuters on Thursday.
I wish someone would do the same thing for “blue” cheese.