Easter week! You’d be right in thinking it was a month ago with all the talk this week of of green beer here and green beer there. But no, it is the time of the bunny who lays eggs which happen to be made of chocolate. Christ! And each Easter is also reason to revisit this 2008 post of mine on the lack of Easter beers – which included, as illustrated, perhaps the oddest thing I have ever published on this here blog of mine. But, of course, the main event of the long weekend is the old man’s birthday, me being the old man in question. Thank you for all the cards! Sixty-two. Whaaaaa Hoooooo! Said no one never. This very evening I am celebrating by going to a ukelele orchestra concert. I have authorized myself to slip out early just in case. Still, I do hope it is silly enough to justify the price of admission.
Enough about me! First off this week, have I mentioned the global economic mood? The CEO of Mexico’s Constellation Brands Bill Newlands has:
About half of Constellation’s beer sales are from Hispanic consumers… with the demographic accounting for 78% of its total revenue last quarter. The Wall Street Journal report noted that many immigrants in Southern California and Texas have begun avoiding liquor stores, where they are often forced to show identification. Many people have stopped shopping at supermarkets after 6 p.m., hoping to avoid immigration raids… While Modelo, Corona and Pacifico are exempt from the Trump administration’s 25% tariff on Mexican imports, the company is not able to dodge the 25% tariff on aluminum when it comes to their canned beer imports.
Being from somewhere matters apparently. And speaking of tariffs,* James Beeson posed an interesting question in The Grocer: is local a liability in these trade war times? And then he helpfully explored the implications:
These liquids command a hefty price premium thanks to protected geographical indicators (PGIs) which guard the product’s name from misuse or imitation… PGI status offers “clear authenticity and product differentiation in consumers’ eyes”, and plays “a crucial role in premiumisation”… Tariffs certainly look like bad news for Rémy, which generated 38% of its sales in FY24 from the Americas. Thanks to its overexposure to cognac, it also sells 62% of its PGI spirits outside the market in which they enjoy this status.
So being from somewhere can be quite damaging. Plus… never thought over exposure to cognac could be a good thing but there you are. But then in TDB, David Jesudason was arguing that things should be more clearly from somewhere:
It’s especially concerning because most drinkers cringe at the thought of Madri – the supposed soul of Madrid – being brewed in the UK by Coors – while this unnamed beer is actually being brewed at a renowned British craft brewery. The type of brewery that brews a lot of award-winning tipples that define modern British beer for discerning drinkers prepared to pay premium prices. And this beer is no exception. Which shows there’s no need to lie. But here’s the payoff: by claiming a beer is brewed in Germany not Great Britain what exactly is a British beer company saying? Bavaria has better water than Burton? Hamburg has better brewing techniques than London? Perhaps all British brands will proudly say where their beer is brewed if cask were to become UNESCO recognised and we took our heritage seriously.
THEN… Will Hawkes considered in his latest London Beer City monthly how beer from somewhere might not really be about that somewhere at all and this might not be very good in these times:
American influence – and, more specifically, American hop flavour – has fuelled London’s brewing renaissance over the past few decades. From Neck Oil to Pale Fire, London brewers have paraded their passion for (and understanding of) Obama-era American craft brewing. American Pale Ales on London bars have become legion. Wham bam thank you Uncle Sam. The world, though, has changed. To paraphrase Oscar Wilde, to elect Donald Trump once might be regarded as misfortune; to do it twice is just fucking stupid. Trump’s introduction of tariffs, the bovine threats to Canada and Denmark, the increasingly aggressive way in which visitors to the USA are being treated: this points in one direction and one direction only. America acknowledges and wants no allies, and that includes Britain. MAGA is unleashed and obnoxious.
Interesting. Will the world reject US craft just as it’s rejecting the Tesla? It is also interesting that making booze under licence was one of the solutions mentioned by Mr. Beeson while is the problem for Mr. Jesudason. Hmm… Speaking of critical thinking, Katie M. took immediate and visceral objection to this article in The Guardian:
Is the editorial team all on holiday leave or something? There are SO many talented writers out there looking for an opportunity like this, and so many editors who do their jobs with skill. How can a national paper be so careless as to publish something so unpolished. The writer isn’t even to blame here, the whole process is, from commission to upload.
There was a lot of unhappiness in the susequent BluesGuy comments all of which confused me a bit until I got to this one that shared a correction to the online edition: “This article was amended on 13 April 2025 to replace some words that were omitted during the editing process.” Yikes! The post repair job was still a bit much. As ripe with superlatives as the worst of beer writing. Very much overly rouged, as the kids might say. So much unhappiness. Good thing, then, that Gary shared the good news – the Clark’sroast beef sandwich is back in Syracuse NY!
For longtime locals, the main event is the return of a Syracuse bar legend: the Clark’s Ale House roast beef sandwich. Clark’s Ale House, which operated in two locations from 1992 to 2016, was famous for its roast beef sandwich. It was simple — just medium-rare top round, thinly-sliced red onions, cold cheddar cheese between an onion roll from Di Lauro’s Bakery — but it was legendary. And when Clark’s closed for good, its devoted fans were left craving. “We’ve missed this sandwich so much,” Beach said, standing in the Crooked Cattle’s kitchen earlier this week. ”But now it’s back.”
That artisic rendering up there is the sandwich I ate at Clark’s over twenty years ago. Now… if they can just bring back the house ale and the pub’s layout.
Note #1: Katie Mather has returned to owner operated blogging.
Note #2: do you like salt in beer. People have. Since at least 1835.
Stan also spoke of an ingredient this week – specifically the hop – in his Hop Queries edition 8.12 and shared this about the return to work of two US government employees:
Two USDA-ARS employees involved with public hop research were among thousands of probationary employees who went back at work after the Merit Systems Protection Board (MSPB) issued a 45-day stay on their termination (see Hop Queries Vol. 8, No. 10). Francisco Gonzalez, a hop horticulturist, is one of four scientists central to the public hop research program. Brandon Sandoval is a technician assisting Gonzalez… That’s not to say that things are “back to normal” at research facilities in Oregon and Washington. Not all support staff has returned to work and what happens after a hiring freeze lifted is not clear. Also, the USDA has warned employees that a significant reduction in force is likely.
Some chat this week about what was micro then craft now independent. As exhibit A we have Pete of The Times* who gave a quite reasonable explanation how craft was lost to bigger interests… just as, I suppose, micro fell to the avarice of big craft:
To my palate, Beavertown’s Neck Oil and Gamma Ray, and Camden Hells — now owned by corporations that brew as cost-effectively as they can — don’t taste as good as they did. Quality hops are costly. And proper lagering means storing beers in chilled vats for weeks. So what are drinkers to do if they want beer that’s well made by small players? Trade bodies such as Siba, which once promoted craft beer, now champion “indie” beer instead. Siba defines an indie brewer as one that’s UK-based, has less than 1 per cent of the UK beer market and is not connected with any other business bigger than that size. It issued a logo for breweries such as Fyne Ales, Vocation and Five Points to use on packaging and pump clips.
Then, as exhibit B, consider Phil Cook who gave what can only be described as commentary from a view from (Ed.: *…checks map…*) well below my feet:
‘Independent’ remains the adjective of choice in promoting and organising the many Australian breweries that might otherwise be grouped under ‘craft’ or (in earlier times) ‘micro’. But companies who persist in waving it around as they take part in the recent string of mergers, consolidations, and various other entanglements are straining the word to breaking point. It’s too much like someone insisting “being single is really important to me, that’s why I married another bachelor!”
Does it matter? Well, “it” isn’t any one thing. First, locally the word “independent” never really took off in Canada. Even well past “craft” we are… still craft. And if we look at the UK standard of 1% of the market that has little use for the US trade where the small guys got co-opted long ago to falling into line helpfully to support the aspirations of the large ones. These things, too, will not save craft beer. And does any of this matter so much as we continue on the human race’s continued shift away from the bottle? Consider this startling news from The Guardian on the state of the global wine trade:
The OIV said the consumer was now paying about 30% more for a bottle now than in 2019-20 and overall consumption had fallen by 12% since then. In the United States, the world’s top wine market, consumption fell 5.8% to 33.3m hectolitres. Delgrosso said tariffs ordered by the US president, Donald Trump could become “another bomb” for the wine industry. Sales in China remain below pre-Covid levels. In Europe, which accounts for nearly half of worldwide sales, consumption fell 2.8% last year. In France, one of the key global producers, 3.6% less wine was consumed last year. Spain and Portugal were among the rare markets where consumption increased.
Still on the holiday in Romania and pushing back against that trend by all accounts, Boak and Bailey took time to send out their monthly newsletter in which they shared thoughts on one way the pub trade can respond – reduce the congnitive load:
In the context of a holiday, a slight increase in cognitive load can be pleasurable, and part of the fun. It’s about the line between stress and stimulus… How can pubs and breweries reduce cognitive load? The experience of a Wetherspoon will rarely be thrilling but at least (kliche Klaxon) “You know where you are with a ‘Spoons”. All sorts of venues could, and can do, do some of the same things… the single greatest way to reduce the cognitive load of any experience is to keep doing it. However weird and complicated your local pub might be, by the time it is your local, you’ll know how it works and won’t find it weird at all.***
Does a gay bar at a zoo convey significant cognitive load? David Jesudason explains how you might have found that out if you visited the Hotham Park Zoo in Bognor Regis, West Sussex in the 1980s:
…this magical and enchanting period spawned the Safari Bar, a gay bar playing high NRG music, hosting drag queens and causing merriment that could be heard from considerable distances. The night was the idea of DJs Barrie Appleyard and Ian Harding, who had met at a club in Littlehampton. Ian knew the manager of the zoo and Ian phoned Barrie saying “shall we try something with the zoo, you know, gay nights or something?” They found a cafeteria (originally built as a small mammal house) that was tucked away in the back of the zoo and transformed this functional space into a jungle-themed gay bar on Wednesday, Friday and Saturday nights.
What went on each Thursday? Hmm. Speaking more or less on whether less is maybe more or maybe not, at the beginning of the month Retired Martin shared his thoughts on coming changes to the Good Beer Guide based on this motion that was before the gathering last weekend:
“MOTION 7 : This Conference instructs the National Executive to reduce the number of pubs in the Good Beer Guide from the 2027 edition onwards, to ensure only quality pubs are featured.“
Have the results been published beyond the shadowy membership cabal? I don’t see any reference on the so-me’s. What the heck could “quality” mean in such a context? By total contrast, I give you the best line written about beer of the week – if not to this point in the month – must be this one:
The best location for a beer, by far, was at the sausage stand near the city incinerator plant.
And, perhaps relatedly, Tom Morton, who I met through his former BBC Scotland radio show, shared a story of a dubious newpaper restaurant reviews which is… detailed:
The worst meal I’ve ever had was at a café I’ll call Les Vomiteurs in the then seriously untrendy, ungentrified, occasionally unsafe area of Glasgow called Finnieston. This was 1979 and the late Jack House was still writing restaurant reviews in the Evening Times. He’d recommended the tripe at Les Vom and as I’d never tried this intestinal delight, and fancied myself an adventurous junior gourmand, I thought I’d have a go… The formica tables of Les Vomiteurs matched the unwelcoming hardness off the proprietor, who served me up a bowl of white gunge. Boiled tatties and slimy tendrils of cow gut in milk. It was unchewable, the bits of stomach slipping about my mouth like frisky tapeworms. I swallowed, inhaled the potatoes and just made it out of the door in time to throw up the entirety of my lunch in the Argyle Street gutter. So much for acting on restaurant reviews.
I don’t know what to say about that… other than my folks grew up on the Clyde and that is the sort of keen tales of humanity that I grew up with. And speaking of the unexpected, Jeff wrote an intersting exposé of a bootleg beer he injested in Oregon named Corona Mega – and also provided some details on a resulting lawsuit:
The mystery deepened the more I dug into it. Whatever I bought that night was definitely not regular Corona. For one thing, it was a vastly superior beer. It was a tenth of a point weaker in strength at 4.5%… The label listed Oz Trading Group of Hidalgo, Texas as the importer, which was an oddly bold move for, to quote the economist Stringer Bell, “a criminal [expletive] enterprise.” (As a spicy aside, the apparent owner of Oz Trading is Oziel Treviño, a Hidalgo city councilperson who was found to have committed voter fraud in 2016.) Curiouser and curiouser, in other words.
And, finally, Pellicle published a piece by David Nilsen on depression and loss, a tough read that carries the disclaimer that “this article makes frequent and detailed references to suicide and severe depression, therefore reader discretion is advised.” The essay is primarily about the life and the passing of a brewer, Brad Etheridge, at age 43 based on conversations with his wife, Julie Etheridge but it also speaks to the broader context. It also contains this passage:
Cindy Parsons is a psychiatric nurse practitioner and an associate professor of nursing at the University of Tampa in Florida. In 2019, she and colleague Jacqueline Warner Garman (who co-owns Hidden Springs Ale Works in Tampa and is a psychotherapist) gave a presentation at the Craft Brewers Conference, held that year in Denver, on addressing mental health issues in the craft beer industry. She thinks the image of craft beer can make its workers and supporters reluctant to acknowledge the complications of mixing mental health issues and alcohol. “We’re supposed to be the happy people,” she tells me. “Do we really want to address this in our industry?”
My profession, lawyering, also has a significant mix of mental health issues and alcohol and much of what’s written by David rings true. Only by way of one example among many I’ve met, the family friend who was my first articling principal now thirty-three years ago quickly upon my arrival revealed themselves to be drinking a quart of rum to get them through each day. Drank to the death. Grim.
There you have it. A huge range of reading this week. Take your time and until next time when I will be, I promise, older and wise… please check out Boak and Bailey every Saturday (…as long as all their holiday fun doesn’t get in the way…) and Stan going strong again each and every Monday. Then listen to a few of the now rarely refreshed Lew’s podcasts and get your emailed issue of Episodes of my Pub Life by David Jesudason on the (sometimes even but never) odd Fridays. And maybe The British Food History Podcast. Maybe? And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is out there with the all the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? We have Ontario’s own A Quick Beer featuring visits to places like… Michigan! All About Beer has given space to some trade possy podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast with an episode just last month!. And there’s the Craft Beer Channel on Youtube. Check out the archives of the Beer Ladies Podcast. That’s quite good but hmm they’ve also gone quiet this year. The rest of these are largely dead. And the long standing Beervana podcast …except they have now stood down. As has We Are Beer People. The Share looked to be back with a revival but now its gone quiet. And the Boys Are From Märzen podcast appears suspended as does BeerEdge, too. VinePair packed in Taplines as well. All dead and gone. There is more from the DaftAboutCraft podcast, too. Nope – that ended a year ago. The Moon Under Water is gone – which is not surprising as the ask was $10 a month. Pete Brown’s one cost a fifth of that – but only had the one post. Such is life. Such is beer podcasting and newlettering!
*Did I? Was I?
**I forgot this: I knew him and apparently drew him way back when.
***Pardon all the ellipsises… ellipsi… but the point was worth making.