Category: Economics

Beer And Philosophy: The Book Is Out!

bapIt is either out or I have just received my copy but either way it is all quite exciting to have a book in my hand with a chapter written by me. So, of course, I read my chapter first and found myself thinking that I could have written most sentences better and that I hoped I didn’t lose all the legal footnotes…though I suspect the sensible editing was afoot on that one. Then it strikes me – I don’t know – can I do a proper book review when I wrote about one-fifteenth of the thing? I don’t have any percentages deals or anything. But I can be pure of heart with the best of them can’t I? So let’s see.

Price? Reasonable. This is a trade paperback meaning it’s going to cost you a decidedly reasonable $13.57 on an Amazon pre-order. The book covers a lot of ground, partitioned as it is into segments entitled “The Art of Beer”, “The Ethics of Beer”, “The Metaphysics and Epistemology of Beer” and “Beer in the History of Philosophy”. Fascinating stuff. And with chapters by Garrett Oliver and Sam Calagione (not to mention me) as well as a forward by the late Michael Jackson (no mention of me) there is plenty of familiar names for the average beer geek.

But it is when the book goes beyond the expected that it gets really interesting. Except for the crew named above, the rest is written by Phds (pronounced “fudds“, professors and a dean. Egads! I See Eggheads! Yet, they bring the egg down off the head and…and…OK, I can’t finish that analogy but rest assured this is interesting stuff. An example: in the chapter by Rex Welshon, Chair of a Philosophy Department in Colorado, explores Nietzsche’s relationship with the drink opening with the philosopher’s observation that a “single glass of…beer in one day is quite sufficient to turn my life into a vale of misery.” I recall my philosophy professor recounting his wife’s observation that she was not so much disappointed that Nietzsche thought all those things so much as that he wrote them down. Perhaps the same might be said about him having that beer. Another example? Neil Manson, a professor from Mississippi has his bio right next to mine (which falsely claims he can drink more than me and you. Lie – I simply choose not to), has provided a dialogue of the Socratic sort (I think) on “The Unreasonable Effectiveness of Beer” which seems to talk about God a lot as three characters drink. Neato. It’s like what you think your dinner parties were like the foggy-headed next morning. And there are about ten more of these sorts of chapters.

So…bottom line…get this book. I earn nothing more from saying so yet you will gain incalculably from the procurement.

Book Review: The US Brewing Industry by Tremblay and Tremblay

tntLike any member of the bar, I think a lot of myself. I think there are not too many documents I cannot wade through and conquer. I think I have met my match, not because it is too complex or on a topic that I cannot grasp but that it is in a language I have never come across before – economic analysis. The book’s full title in fact is The U.S. Brewing Industry: Data and Economic Analysis so I should have know. It’s that last word that gets me. You are trucking along in a chapter and, whammo!, mathematical formulae. It’s never the gaant charts or the flow charts or the pie charts or the multi-coloured graphs that get me – it’s the algebra. I think that makes what is called beeronomics econometrics. Click in the picture below and you will see what I mean.

tnt1But of course it is more than math that escapes me. Conversely, both authors are professors of economics at Oregon State University [Ed.: Go State!] and they explain their book in this way:

Victor and Carol Tremblay have authored a book The U.S. Brewing Industry: Data and Economic Analysis, MIT Press, 2005. This represents the culmination of almost 25 years of research in which they analyze the important economic issues facing the brewing industry, 1950-2002. These include changes in demand and cost conditions, the causes and consequences of rising concentration, price, advertising, and other firm strategies, and the impact of advertising, excise taxes, and antitrust regulations on the economic performance of the industry. They focus on the macro or mass-producing brewers but also discuss the microbrewery and import sectors of the market. A unique feature of the book is that it provides a comprehensive dataset, including annual industry data on demand and cost variables (1950-2002), annual financial data from the 25 leading brewers (1950-2002), and annual production data from the leading 100 brewers (1947-2003).

For careful readers, you will appreciate this means the statistics pre-date the current craft brewing boom. Craft brewing is described but, as is concisely pointed out in the Introduction, we have to admit craft beer in 2001 accounted for 3% of total consumption – half a percent behind “ice beer”. No, this is not a book by boosters by boosters but the cold hearted results of 25 years of economic study brought together in one handy to describe the causes of industry concentration, basic cost issues, pricing and advertising strategies as well as public policy issues. That means it is a great over-view of the whole of the industry and could provide insight to craft brewers whose work now, by my reasonable guesstimate (not a concept in econometrics), now sits at about 4% to 5% of total beer consumption, eclipsing ice beer to stand maybe at half the importance of imports. I say guesstimate because I have not been able to find relative statistics in all the recent press about 31.5% growth in US craft beer sales over the three years ’04 to ’06. Nice to have access to a discussion of the economics of the industry that is made up of more than press releases.

So, am I glad I have this book? Definitely? Can I read it in one sitting? Not a chance. I think this is a book to get through gradually, to immerse myself in over a while – and also one to return to as a reference over and over. I expect it could serve anyone well, to give guidance both in relation to key elements of the industry as a base line for data…unless you happen to be an econometrician in which case you can zip through it during your next flight or maybe a lunch break.

Beer is Bigger Than…

In Canada at least, with sales of $7,864,437,000.00 in 2003 is bigger than:

– Total attendance at movie theatres and drive-ins with sales of $1.2 billion in 2002/03: 15.3% of beer.
– All wheat at $2.47 billion: 31.5% of beer.
– The estimated budget of the Government of Nova Scotia for 2003 of $5.327 billion: 68% of beer.
– All charitable giving of $6,500,000,000: 71% of beer.
– Beer is smaller than the military, however, which has a $13.5 billion budget for 2006: 171% of beer in 2003.

The beer sales figures do not even include retail bar and restaurant costs, just the wholesale. They also do not include the cost of that bag of chips you had to go with the bee