Category: Health

November’s End Brings Me A Fascinating Bout With A Delightful Chest Cold Leading To Some Particularly Phlegmatic Beery News Notes

My top tipple of the last ten days, in case you were wondering, has been Buckley’s Original Mixture. AKA Buck Bucks. It features no actual medicine but does contain pine needle extract, Balsam sap, camphor and smelling salts. A double Makers Mark just about cuts the stuff. So I’ll be the gent in the corner reeking of coniferous forest as you read these notes this week which might not take all that long, given my residency on the sofa.

Good timing as it turns out as down south it’s Thanksgiving, the day that we up here in Canada call “Wrong Thanksgiving” but apparently it serves the social purpose of annually bringing steaming hot deep dishings of political misgivings and animosity directly to the family table just a few weeks after their fixed election date. Today, in honour of all that, we celebrate the 64th anniversary of the best TV ad for one of my favourite old school beers, Utica Club and it’s confirmation that they will need a lot to get through this. Viva Utica Club! Viva!!

What else is happening? Big news out of Britain is the continued demise of tradition. Is it the new old Labour effect? Who knows? But the fact is that Fuller’s is axing Lancer at the same time as Carlsberg Marston’s Brewing Co. is discontinuing every cask ale your great uncles ever loved.  We get Bombardier here. Haven’t had one in over a decade. Mr. Beeson offers stark but reasonable advice:

Lets not mourn for brands that had already sunk into total irrelevance and put our time and energy into protecting cask brewers of the future…

Harsh? Hmm. My problem is that the loss of brands seems distinct from the loss of fluids. Does anyone bother that much anymore with recipes reformulations under and old label? Is it the beer or the branding we miss? And… and… has the combination of health concerns, price and disappearing brands left you in a quandry?  Has it driven you to what The Times describes as  “Zebra-striping“?

…drinking trends are moving away from the raucous, post-pandemic. Younger customers are demanding more low or non-alcoholic drinks. In 2016, 0.5 per cent of beer sales were alcohol-free varieties; this has risen to two per cent. But there is still room for significant growth, with the popularity of low or zero-alcohol beer in Britain well behind countries on the Continent… For those not willing to forgo alcohol altogether, “zebra striping” or “zebra-ing”, is gaining popularity — a trend for alternating between alcoholic and non-alcoholic beverages to mitigate the effects of a hangover the following day.

Make sense… except for, you know, water. Who hasn’t double fisted the pinto of water with the pint of ale? Is this really a new thing needing a new name? Or away to sell thick expensive soda pop called NA beers? Man, I am grumpy this week. I need to nicen up.

To that end, a special report from our special assignments correspondence Maureen Ogle who drew my attention to the breaking news that drinking a lot of alcohol over and over again over many day of one’s life is not at all good. Here’s a clip from the NYTs [Ed.: “roll the clip“]:

The National Alcohol Survey series, which collects data from the general population, defines high-intensity drinking as the consumption of at least 8 drinks in a row by anyone, male or female, over the previous 12 months. The survey’s latest analysis, which does not include data beyond the year 2020, also showed a decline in high-intensity drinking among young adults overall. But its frequency among men ages 30 and older and women ages 18 to 64 has increased, said Camillia Lui, a scientist at the Alcohol Research Group who crunched the data.

While the story also says that heavy drinking is not limited to the holiday season; nor is it mainly the pastime of college students we turned to Maureen for her thoughts on the matter:

Fucking morons. Is drinking a shit load of booze in two hours a dumb idea? Yes. Even dumber? Treating it as a shiny new danger.

[Ed.: “After the break, sports.“]

Next, Gary has been writing up a storm with an interesting focus recently on mid-1900s US Bock Beer. Here is part 1 and here is part 2  with a passing mention in this post about the regional brewery owner, the Atlantic Company.  I like how this last post again confirms the fibbery in the old saw that the birth of US microbrewing was a response to a decades long wasteland of thin macro lagers. There was plenty of variety in US brewing into the 1970s and with personal or inherited memory of the micro pioneers even if, as Tremblay and Tremblay have shown, corporate mergers and leading brand advertising were starting to have great effect by that point.

David J. has news for you. He was the host of the 2024 British Guild of Beer Writers awards gala and general all around shindig held on Wednesday evening. He dressed up and everything. And I hear he had been studying the style of noted beer person Ricky Gervais.  Expect social media to be replete with sorry headed tales of hungover beer writers throughout this Thursday after celebrating Blackout Wednesday in their own way. The big winner for the year was Ruvani de Silva who won “The Michael Jackson Award for Beer Writer of the Year” for 2024. Congratulations.

And Stan has his Hop Queries (edition 8.07 for you numerologists) out and he shared this tidbit about arguments in favour of beer as health fluid based on the presences of hops:

…one thing that does not change is that even hop-forward beers contain only four to five milligrams of xanthohumol. The amount of alcohol a drinker would need to consume to get the benefits would more than offset those benefits. But what about non-alcoholic beer? There is a catch. “The paradox regarding alcohol is a lot of the healthy ingredients in beer are more easily absorbed in the presence of alcohol,” said Zugravu Corina-Aurelia, a physician and researcher at the Carol Davila University of Medicine and Pharmacy in Bucharest.

Zing!!!*  To ensure equal time, I was checking out the malting barley news and found this interesting nugget of news out of Manitoba:

Advances in malt barley genetics tend to move slower than they do with other commodities. Breeding companies have traditionally been cautious with new offerings and maltsters prefer older, proven genetics. One of the 2025-26 list’s recommended varieties, CDC Copeland, was registered before the turn of the millennium. Watts described the dilemma in 2022. “It’s been difficult to get uptake of new varieties over the years by the malting and brewing industry, partly because we’ve had very successful varieties like AC Metcalfe and CDC Copeland,” he said during a field day near Wawanesa. That same field day highlighted a new variety, AAC Prairie, which was also noted by the centre as a developing variety for the brewing market. Industry has noted less maltster reticence around newcomer varieties in recent years.

Please flood the comments with your first hand experinces of maltster reticence – which is my new favourite brewing related term.

In another sign of US craft’s contraction, according to Insights Weekly Digest, the Brewers Association has announced another round of cuts and a reorg with Pres. Bob Pease retiring, longtime senior employee Paul Gatza leaving and Dr.J. Nikol Jackson-Beckham moving away from her position as Director of Social Impact despite these being the times we live in.

John Clark posted some excellent photos of a pub, Manchester’s Locomotive from 1990. I was immediately struck by the minimal advertising tat. Looks like an NHL game from before the sideboards got plastered with offers from banks and doughnut makers.

Pellicle‘s piece this week was on cider and another solution to the question of why people are drinking less of the stuff people need to sell:

“Bottles are great at getting fine cider into the hands of cider and wine drinkers,” Little Pomona’s cidermaker James Forbes tells me. “But in the world of beer, draught dispense is king, and we wanted to have something to offer tap rooms and craft beer bars that would suit them better.” Keg-conditioned cider is the most compelling attempt to date to bring the two faces of cider into one cohesive expression. It offers the same level of care, quality and respect for its ingredient as a bottle that might grace a home dinner table, but served in a format that nestles comfortably into cider’s more familiar British surroundings of the pub.

I am not sure I would ever say “thank you, thank you, Baby Jesus… there’s keg cider here” to myself but at the same time I probably wouldn’t ask if the cider was keg or cask if it was tasty. If the technology allows for a more stable yet little compromised drink, why not? That being said, it was warming to see even Matty C himself, especially pre-hungover, chaffe at the word “aspirational” used as it was.

Mr. Trump has threated all and sundry with tariffs to solve the problem of inflation in the US economy. Helpfully, some clever people have indicated how this will cause inflation in the US economy with a focus on Mexico’s Constellation brands:

The stock STZ dropped 3.3% to close Tuesday at $233.60. It inched upward in premarket trades Wednesday. “We estimate Constellation would need a 12% beer price increase to fully offset a 25% increase in beer [costs of goods sold], i.e. keep gross profit dollars flat,” Kirk wrote in a note to clients. He pointed out, however, that three factor merited consideration. First, the last time Trump proposed tariffs on Mexico in 2019, they never actually happened…

We may not need to review the other factors. Still, it’s worth noting that (i) not all imports in beer are finished products and (ii) a lot of US craft beer is made up on a lot of Canadian malt barley. Count your pennies.

Proof that both craft brewing and Christianity are large raft concepts, Forbes has an article this week on a brewery out of Illinois that brands its beers based on events and individuals in the Catholic faith:

The Cristeros, they learned, were a group of Mexicans who stood up against government tyranny against the Catholic Church in the 1920s. “The government was really suppressing the Catholic Church, shutting down churches, executing priests and exiling bishops,” Trevor says. “The people organically rose up, and they brought the government to a standstill”… and their third release is Dies Irae, which means “day of wrath” in Latin, and it is an imperial stout, which references the final judgment. “Not to be morbid, but that beer gets to what is the purpose of life”… 

Sounds cheery. Finally and finishing perhaps where we began, as we contemplate the some thoughts from Frederick Douglass from 1894 contemplating another reactionary shift in political times, as quoted by Jamelle Bouie in the NYT last weekend:

Strange things have happened of late and are still happening. Some of these tend to dim the luster of the American name and chill the hopes once entertained for the cause of American liberty. He is a wiser man than I am who can tell how low the moral sentiment of this republic may yet fall. When the moral sense of a nation begins to decline and the wheel of progress to roll backward, there is no telling how low the one will fall or where the other may stop.

The pendelum is swinging. I could say just don’t let it hit you but perhaps it would be good if you could give it a good hard nudge as it passes by. Because it would be another 70 years until the US Civil Rights Act and there’s no need to wait that long this time.**

Well, that’s it for now. Looming issues about. Is that the theme? If you are looking for alternatives, please check out Boak and Bailey every Saturday and Stan going strong again each and every Monday. Then listen to Lew’s podcast and get your emailed issue of Episodes of my Pub Life by David Jesudason on the (never ever) odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too.  Ben’s Beer and Badword is out there with the all the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? Check out the Beer Ladies Podcast. That’s quite good and they are revving up for a new year. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from the DaftAboutCraft podcast, too.  All About Beer has podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water is gone which is not surprising as the ask was $10 a month. Pete Brown’s one cost a fifth of that but only had the one post. Such is life.

*Wasn’t xanthohumol an Olivia Newton John song?
**Tariffs set at 25%? Lordy. Here comes the 61 cent Canadian dollar. But… we’ve been there before. Did you know much of US craft beer uses Canadian malt? I mentioned that already? Fine. Whatever.

The Exciting Entrancing And Almost Festive Beery News Notes For A Merry Month From Yuletide 2024

Fine. Almost festive. Almost. But this is when the slide starts to feel greased. Five weeks to Boxing Day. Whoooo! The Boxing Day carols shall ring out loud around the Boxing Day leftover casserole once again!! The most wonderful time of the year? You bet. Who knows where we’ll all be this time next year so best to Yule it up right this time like these ladies on a tasting tour of Spain, back in 1959.* Which reminds me… I often wonder what beer writers do, you know, to get the happies when they are not up to that sort of no good on junkets, out and about pub crawling or at the front door in their slippers signing off on couriered packages of samples. David J shared a bit of his reality when he posted about a trip to Fowey, Cornwall and a pub called The Lugger:

I feel this same urge to relocate to Fowey whenever I visit and it’s because of the sea. And the Lugger. But first, the sea, the sea. Well, it’s not quite the sea but the mouth of the River Fowey and it’s sheltered, calm and very swimmable.  I braved the tide and swam on Saturday. 15C water; 14C air, according to my swimming diary – I swim at least once a week in an unheated lido… It was choppy enough for me to get the fear, though, which is half the ‘fun’, especially if one of your vices is adrenaline. The river eventually was predictable and a back and forth from beach to buoy was followed by a pint at the Lugger, served by Christian Hanks, custodian of this Cornish pub. Often people think winter swimming is odd, but Christian is different and he takes his eight-year-old son.

Be odd. That’s what I say. With a h/t to Katie, if you think the political news is grim where you are, think of the life of an academic in China turning to pubs as last venues for free expression and folk trying to work on their own odd:

“I was completely stunned when he mentioned violence so bluntly,” said the 32-year-old, who was born and raised in China. “In China, you just can’t talk about the nature of a country so openly.” In recent months, “academic pubs” hosting free lectures by Chinese scholars from universities worldwide have sprung up in China’s major cities – such as Shanghai, Beijing and Guangzhou – offering a rare open space for free-flowing intellectual conversation in a country where the public sphere is shrinking as censorship tightens. These alcohol-with-academics sessions delve into a range of topics in the humanities and social sciences. They include issues deemed politically sensitive and often censored online, such as feminism, but also more innocuous subjects like social anxiety and cats in ancient Chinese paintings.

Excellent. Except for the cats bit. I have issues with cats. Well, one cat. Yah, you! I am having other issues, too. Remember when craft beer culture was fun and was worth making fun of? Having a bit of an issue with that. How to mock something that people are ditching faster than their Twex accounts? Jeff noted this in the context of big beer business cutting their craft losses:

I noticed a startling stat in a recent Beer Business Daily story describing how in one market the craft segment accounts for 41% of SKUs, but just 5% of gross profits. That’s unsustainable for retailers and large breweries. It’s different for small breweries, who make and sell beer in a specialty marketplace of local vendors. But it’s just too complex and expensive for big breweries to compete in such a market unless it represents substantial volume. Craft hasn’t grown as a share of the market in a decade, though, and big breweries now conclude it’s just not with the effort. And reasonably so.

See what’s said in there? While it hit peak almost a decade ago, at least in this unnamed US market craft has not grown as a share in a decade and accounts for 5% of the gross.** So much for 20% by 2020. That was never going to be any reality but is Plan B really stagnation at 5%? Really? Hmm… I suppose getting ditched is better than being a zombie brand like Stone:

The brewery’s stated focus is now on its successful launch of Delicious IPA multipacks and its Mexican salt and lime lager Buenaveza, a long way from the days of Arrogant Bastard IPA, which helped Stone make its mark in the burgeoning craft market in 1997.

Brrr… that’s cold. But, still, there’s a certain justice in that one. And note the interesting note at the end of this story about management at Constellation taking a slice while there’s still a slice to be taken:

The company has also trimmed its annual enterprise net sales growth forecast to between 4% and 6%, compared with 6% to 7% previously estimated, as retailers reduce stocking wine and spirits and consumers pare back spending on pricier alcoholic beverages. A large cloud looming over the company is the threat of import tariffs when Donald Trump becomes US President after 20 January.

Are you finding yourself jockeying for position in the coming tariff-based international reality, too? Not The Beer Nut who posted thoughts international at the end of last week and came up with a description of Allagash White that nails it:

What I liked most was the smoothness: it really slips back silkily in a way that encourages serial quaffing. There are no sharp edges; none of the spikes of coriander spice or citric zest that add character to its Belgian counterparts. There’s a pleasant element of candied lemon in the flavour but I got little complexity beyond that. It’s not a beer for complexity, though, being more about the feels than the taste. I understand the attraction of something which places few demands on your attention and offers no challenges to your palate. Creating that without turning out something bland is an impressive feat.

Boom. The best writing indicates the general through the examination of the particular. Boak and Bailey did just that exactly one moment after last week’s deadline*** with an examination of the life and death of one estate pub in Bristol, The Mayors Arms:

In its most recent guise as Sousta, a “Mediterranean restaurant and bar”, it intrigued us because it never seemed to have any customers. Ever. Its location, at the bottom end of a large council estate, on the river embankment, offers little passing trade. There are no other shops or hospitality outlets nearby. In fact, the only business that could really work here is a neighbourhood pub in a working class area where people drink plenty of beer.

Related news from India on the many many reasons for the failure of BrewDog to take hold there:

The BrewDog bar in Bandra West, a suburb that is home to many Bollywood stars and is known for its liberal nightlife, as well as its bar in the office district of Lower Parel, have been closed since the summer. The company’s logos have also been taken down from the locked-up properties, according to checks by the Financial Times. BrewDog now has only two bars open in India, having first set up there in 2021… The closures are also a setback to BrewDog’s plans for overseas expansion. Only last year, it announced plans to open 100 bars in India over the next decade. Chturvedi said the Mumbai closures were only a blip in BrewDog’s India plans.

Yet, they are opening their first Northern Irish pub. In a train station. To serve the travelling pubilc. Somewhat related are the thoughts in this VinePair emailed quote-fest on what makes a craft brewery’s taproom a crappy experience. This one, however, made me wonder if they’d ever been to Gritty’s:

“If a brewpub is in a touristy spot, chances are that the management knows there are different customers every day. There’s less motivation to make delicious beer if you’re not caring about enticing regular customers.”

I thought the point was attracting a regular clientel, like folk who visit often even if not everyday. Being hospitable and all. Speaking of which, how do you feel about price surges in pubs?

A pub chain has sparked fury over its decision to charge punters 1.80 extra for beers on match days. Greene King has been attacked for the “unacceptable” move with punters shelving out a staggering £8 rather than the usual £6.20 per pint at some of its outlets. The Torch pub in Wembley, London, was hit with the 29% increase after supporters paid big prices for their favourite pint to watch England’s match against Ireland.

How do I feel? How’d they like the idea of me packing a wee flask in me pocket? Why not just charge a modest entry fee for events, like when a “good” band is playing?

Note: I will miss the little red biplane.

And in Pellicle, Pete Brown provides us with a primer on malt barley along with his thoughts on the weather… that is, when he isn’t off wandering:

I love old factories like this. As I left the train just a few yards away, the complex reminded me, as maltings always do, of some fantastical half-imagined vision from a Ridley Scott film. There’s a red-brick monolith several storeys high with no windows in its main wall. White towers dwarf what, in their own right, are tall and sometimes fat corrugated iron cylinders, with gantries running up and down and round their perimeters. Something that looks like a watchtower from a World War II Prisoner of War camp. I imagine that if the day ever comes when it’s no longer needed as a maltings, the complex could be used as the location for a climactic gun battle before exploding in a fireball as the hero makes it out just in time.  

What was that about? Anyway, in health news, some sucks to suck news from the eggheads recently:

According to new research presented at The Liver Meeting, held by the American Association for the Study of Liver Diseases, beer drinkers tend to have lower-quality diets, engage in less physical activity, and are more likely to smoke cigarettes compared to those who consume wine, liquor, or a combination of alcoholic beverages… Beer-only drinkers, who were more likely to be male, younger, smokers, and low income, also reported the highest total daily caloric intake, adjusting for body weight, and the lowest level of physical activity. Previous studies have found that dietary quality declines with increasing alcohol consumption of any type, but little has been reported on the influence of specific alcoholic beverage type.

Feel like taking up baseless objections? Fill your boots. Just don’t blame me. I’m just the guy doing the cutting and pasting. Here’s the study. Read it yourself.

Performing one last 180 degree switcheroo while still speaking of the healthy stuff… do you ever wonder why your olive oil has exploded in price? The Times had a good explanation this week:

The main reason for the price hike, simply, is the weather… Europe produces 67 per cent of the world’s olive oil; the majority comes from Spain, followed by Italy, then Greece. Olive trees thrive under a hot Mediterranean sun, but if the heatwaves come too early, in spring, when the trees are still flowering, crops can be damaged. This, coupled with severe droughts for two years running in Spain, has had a dire effect. Global production of olive oil tanked in 2023, dropping from 3.39 million tonnes in 2021-22 to 2.28 million tonnes in 2023-24… An opposite problem, flooding, also affects harvests, as olive trees don’t like wet feet, and too much water promotes disease…

I don’t like wet feet either. Just sharing. Thought you’d like to know. And one final note as we are rooting for a speedy recovery for Jessica after she posted some tough news about a recent routine procedure.

There. That’s enough for this week. But if you need more, check out Boak and Bailey every Saturday and Stan going strong again each and every Monday. Then listen to Lew’s podcast (he’s queuing one up right now) and get your emailed issue of Episodes of my Pub Life by David Jesudason on the (now hardly at all) odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too.  Ben’s Beer and Badword is out there with the all the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? Check out the Beer Ladies Podcast. That’s quite good and they are revving up for a new year. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water is gone which is not surprising as the ask was $10 a month. Pete Brown’s one cost a fifth of that but only had the one post.

*From the excellent Bluesky postings of the American Association of Wine Economists (AAWE): “British tourists tasting Cava on the Costa Brava, Spain, 1959. Photo by Oriol Maspons (Spain 1928—2013).“
**Jeff says “gross profits” but as profit is a net concept I understand this to mean gross revenue.
***In their monthly newsletter, for the double, they also shared this wonderful pub scene from a Friday night in Bristol: “The Green Man, a corner pub on a quiet residential street, was a particular highlight this time. There was a raffle underway and just about enough space to get a drink and find a seat. Someone won a jar of pickled onions. The booby prize was a ‘mystery shot’. There was a baby at the bar eating raffle tickets and Nacho Libre was playing silently on the TV.”

Beer. News. Notes. Phrases. Words. Selections. Pretentious. Minimalist. Heading. Formats.

What a week! I had no idea that I’d make it to this Wednesday evening when upon I do scribble out these notes. And it’s not even sun up before I’m out the door, although the moon apparently has a decent view up there looking east.  And the reading takes a bit more digging. But as B+B wrote:

…we embraced that: let’s focus on some smaller, more unusual pieces from old skool blogs and old-fashioned Web 1.0 hobby sites. That’s good stuff, too.*****

Agreed. Enough complaining. Let’s get at it. I do like this entry in Every Pub in Dublin if only for its lack of information:

I just walked in and looked for it. And found it relatively easily, as its basically just straight back from the front door, albeit well into the hotel. It’s quite a fancy hotel bar, but nothing incredibly special. I doubt many people ever go here just to drink, what with the Baggot Street and Haddington Road pubs nearby, but you *could*.

Even more of a deterrant to drinking in Dublin is this explanation by Lisa Grimm of the environs of her pub of the week, The Circular:

…the first stone bridge was built here over the Grand Canal in 1795, replacing an earlier wooden structure, and its resemblance to Venice’s Ponte Di Rialto gave the bridge, as well as the surrounding area, its better-known name. There are stories of a Black Shuck-type dog stalking the underside of the bridge, with some tales more specifically citing the devil himself appearing as a black dog in the area. Indeed, devilish attachments (literally) continued with a stone ‘devil’ head formerly being affixed to the bridge – though whether the stories or the sculpture came first is open to investigation. 

Satan himself! Yikes. [You know, I just thought it was a song by The Darkness.] On a more positive or at least not as terrifying note, there was a good bit of writing from Jessica Mason this week on a fairly singular business decision seeing one craft brewer and wine cidery to join up on distribution:

On-trade customers can now buy Red Fin cider products directly from Siren, packed in the brewery’s 30l stainless steel kegs. Two Red Fin ciders are available alongside Siren’s beers to help publicans consolidate their beer and cider deliveries. Further benefits include the option for pubs to take advantage of collaborative brand activations and events as well as custom installations. According to the business owners the new partnership isn’t financial and neither company has a stake in the other. However, the independent businesses describe it as “strategic”.

Sensible. E.P. Taylor would be pleased by the effort to cut what he would have called waste – the failure to find harmoneous deals on the non-profit making expenses. Seeing what is around you with fresh eyes was also the subject of a great interview early one morning this past weekend on CBC Ontario’s Fresh Air on a South African brewery working to support local traditional brewing:

Reitumetse Kholumo is the founder of Kwela Brews in South Africa. She recently won a pitch competition at Queen’s University for her venture.She told us how she is using the prize money to empower women and protect the Indigenous tradition of sorghum beer.

More here on Kwela Brews in this Forbes Africa article from last year. There were two other articles that caught my eye this week which touched on beer and colonialism. First, in New Zealand recently there has been controversy about the naming of a beer after a Māori navigator:

Te Aro Brewing named its Kupe New Zealand IPA after the Polynesian navigator as part of its Age of Discovery series – a limited range of beers showcasing historical explorers including Christopher Columbus and Ferdinand Magellan…  Both complaints argued the association of Kupe exploited, degraded, denigrated, and demeaned his mana and, therefore, that of his descendants and the people and places associated with him….”I’m really upset about it because our tupuna is being used as a platform for promoting alcohol, and his name being used on the [packaging] says we agree to this, and we don’t,” she said. “Culture should not be used in that form; whether it be Māori, whether it be other indigenous peoples, or whether it be our community – our babies are having to walk past that every single day… that advertising, that promotion… Peka said she wanted to acknowledge the people that had used their voice to make a difference for the whānau, community and cultures within Aotearoa.”  

I will leave it to you to look up the meaning of manu, tupuna and whānau like I did. The other story is the article this week in Pellicle by David Nilsen on the colonial and Indigenous legacies of brewing in Quito, Ecuador – that capital of a nation facing many serious issues. Elsewhere** we have seen how the perspectives from beer writers on a visit have posed, shall we say, challenges but this artlcle manages this well, if a bit obliquely:

…that rural connection has, sadly, not always helped chicha’s image in Quito as the city tries uncomfortably to balance its Indigenous heritage with its cosmopolitan aspirations. “A lot of people here grew up knowing about chicha, with their aunt or grandmother making it,” he says. “For many years, it had a stigma as a drink that was only for the lower classes living in the country. In Quito, as craft brewers became more knowledgeable about fermentation, they became more interested in reclaiming and revitalising this from their heritage.”

David sets it out for your consideration. We see the colonial hand moving in many ways in the article. The taprooms with the IPA.  The central presence of the monestary and the museum. The application of science upon an Indigenous practice without space for a voice speaking for the pre-contact and continuing original culture as we heard the Māori perspective above. There is much packed into this piece.

Building on the least serious or perhaps most recent form of those intrustions from abroad, in Britian apparently SIBA is sick of “craft beer”…  if only as a term:

Small breweries in the UK are ditching the term “craft beer” in favour of “indie beer”, warning that global corporations have bamboozled many drinkers into believing that formerly independent brands are still artisanal hidden gems. In a survey by YouGov that marks a new phase of the bitter war over what constitutes “craft beer”, consumers were asked to say whether 10 beer brands were made by “independent craft breweries”… More than three-quarters of those surveyed said they felt consumers were being “misled”…

CAMRA is in on the campaign as well. So is “craft” now a dirty word in Britain? Is it dead… again? Hmm… and there was also an interesting choice of words in an interesting paid advertorial this week in Politico, “sponsor generated content” it says. By Julia Leferman of the Brewers of Europe. Why is this bit of lobbyist comms interesting? Because of this passage:

Brewers are empowering consumers with the tools to take responsible decisions. This is about choice: if people don’t wish to, or simply shouldn’t, consume alcohol, they can still participate in the social experience of sharing a beer with friends and family. At the same time, brewers have pioneered initiatives in education and community engagement to encourage a better drinking culture and help reduce alcohol-related harm.

Could you imagine a North American trade organization place “alcohol” and “harm” that closely? Speaking of choice of words, Stan stood up for flavoured beer this week, building on the use of “beer flavoured beer” and admitting at least one of his sins:

I was wrong to use the term. It can be used to exclude, wielded as a weapon by drinkers who imply they know something others do not. “I can appreciate beer-flavored beer, the complex flavors that result from the interaction of malt and yeast in a simple helles. You are not worthy.” More obviously, it also excludes many, many, many flavors. In fact, some drinkers do not like the flavors in what they’ve come to know as beer-flavored beer. A survey of consumers in non-alcoholic beers in Northern California found they did not care for the “beer like” aroma, taste or mouthfeel they associate with non-alcoholic beers that were intended to mimic alcohol-containing lagers.

Let us be honest. Flavours that come from adjuncts are just not that interesting.  The infinity that four ingredients can provide is enough for me. That’s brewing skill enough to draw me in. To be fair,² Stan did mention that he “would not drink a peanut butter chocolate merlot, but I would like to try the peanut butter chocolate porter from Schell’s.” I wonder what it would taste like? Oh, I know. Peanut butter and chocolate! Brilliant. I am not going to judge – but masking the taste of beer by adding other things to it is in the fine tradition of alco-pops. Fine. I judged. But has any industry succeeded long term by focusing on newbie marketing? One – candy. And I get that it’s a business decision to chase that market but it does seem interesting to me how that trend has tracked in parallel in recent years with the stalling and contraction of interest in good beer. A curse. A pox. Jeff has more, much of what I don’t buy given the tone of sheer presentist congratulationism.**** Still, it’s not that far off my favourite version of the phrase is 1998’s “beer-flavoured water” to describe PBR.

Consider this as something of a contrapunct to all that, entirely thoughtful words from Rachel Hendry (h/t to KM) within her thoughts this week on “Wine and Cider”:

When trees are knocked down, when orchards are treated poorly in the name of higher yields, when cider is infantilised and drinks are manipulated and artificially mimicked in order to make more money for big brands, very few of us win. Where lack of care destroys, care itself transforms. Those who take the more romantic approach, who approach the trees and their fruit and the ecosystems around it with care, who make their drinks to showcase the amazing things that apples have to say once fermented, who pick and press and pour and produce with such ferocity of respect and reverence, well our lands and our lives are better for it. We owe them so much.

I like that. A lot. Romance as integrity. As opposed to infantilism. See above. Maybe. Perhaps quite conversely but still about the language, when they are not bored (at least according to a poll run by the imported and apparently not boring brand Kingfisher) British lager drinkers appear to be really angry with brewers:

One person described a 3.4 percent strength beer as a ‘f**king shandy’, while another lamented Grolsch as a ‘once decent’ tipple, and said he’d been a fan of the old five percent mix. He wondered who the 3.4 percent beer was aimed at, while a third declared: “Grolsch, now alternatively known as p**s.” Someone else said the downgrade made Grolsch into a ‘run of the mill session lager’ that was ‘certainly no longer premium’.

Another sort of infantilisation, I suppose. Potty mouth. Still… journalism FTW. Note: Britons are also livid over noisy upgraded beer gardens and ugly view blocking teepees in upgraded beer gardens.

Finally, Stan** went someway to answer my question when he indicated that the NAGBW attracted 269 submissions from 96 entrants this year. I wonder if that is an increase or decrease? As the scope of the focus narrowed to those who “cover” the beer industry, one can’t help make comparisons*** with the often seemingly more vibrant and ecclectic awards from the British Guild of Beer Writers. Where is the Hawkes? Where is the Jesudason? Yet… I was really pleased to see the first place wine for the fabulous Courtney Iseman for her “Secondary Fermentation — New York City’s Strong Rope Brewery and the East Coast Cask Revival” in Pellicle last December. A writer of fine strong words like “craft beer cringe” and “toxic fandom“, I remember when I saw the title of her winning piece I thought “please reference Gotham Imbiber… please oh please” and yup there is was. Proper job. Proper recognition.

That’s enough. How many links do you need? Until the boo-tastic edition next Thursday, for more beery news check out Boak and Bailey every Saturday and Stan going strong again each and every Monday. Then listen to Lew’s podcast (if he ever does one) and get your emailed issue of Episodes of my Pub Life by David Jesudason on the (now very) odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is out there with the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? Check out the Beer Ladies Podcast. That’s quite good and they are revving up for a new year. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water is gone which is not surprising as the ask was $10 a month. Pete Brown’s one cost a fifth of that but only had the one post.

*For example, the stunning white-washing of German atrocities in Brazil or the naive deflection of the genocide by American Revolutionaries against the Haudenosaunee in New York.
**For the double!
***Hmm… maybe “best in the world, if it is focused on the trade side, written in English, relevant to an American perspective and, yes, written by one who submitted“… perhaps?
****That’s a new one… I like it… BUT THESE FOOTNOTES AREN’T EVEN IN ORDER!!!!
*****“Evanescent“!?!? Really???? At least it isn’t “quotidian”… if there were every a inflationary ten dollar word that is never needed and rarely used correctly it’s friggin’ “quotidian”… sheesh… yet also**. See also this sort of devaluation of a concept… no one at all is shocked by a beer trade fact… no one cares…
²Am I ever not?

The “Happy Canadian Thanksgiving To You!” “Err… What????” Edition Of These Beery News Notes

Did you know that the entire meal is American. That’s the dirty secret of Canadian Thanksgiving. It’s not even ours. Roast Turkey. Mashed Potatoes. Stuffing and cranberry sauce. Pumpkin pie. Food as seen on cable TV. At least I will have my own damn carrots like those up there. And my own beets. Hmm… if the menu was really Canadian what would it be? I dunno. A big ass butter tart at the end maybe. And a roasted wild goose. Where I lived out east a couple of decades ago there were church hall community suppers serving hunter-shot local wild goose. They even created a special regulation to allow it. But only at church suppers. Fat chance with even that being allowed now. Frigging Ohio. Me, I’d have it with Fin du Monde. Suits the times these days.

What else is going on? I am pretty sure that when I were a lad no one cared about if me and the lads preferred beer or wine. I do find the obsession with Gen Z’s taste in booze a bit odd but let’s let the NYT explain their latest cultural findings as to why wine is doing well with them:

Farah Sheikh-Ogoe, who until August was a bartender at Moonflower, a wine bar in the West Village, said that many of the young customers she encountered were drinking, but drinking less. “It’s a little bit more of like, I’m going to be thoughtful about what I’m consuming,’” Ms. Sheikh said. Drinking wine isn’t like taking a shot of vodka or slamming a margarita, said Carson Bennett, a 24-year-old freelance writer and waiter in Brooklyn. “It’s something to sit and savor.” “I think of watching ‘Ratatouille’ and the way that they drink wine,” she continued. “It is a sort of event.”

Big H/T to the person I forgot to note who mentioned that reliance on a cartoon you saw as a child shaping your adult drinking preferences is all a bit heewhooheehaahaa.

And it is interesting to see some serious format changes coming to both the Great British Beer Festival (GBBF) next year and the Great American Beer Festival (GABF) next week. The first is run by CAMRA, a UK lobby group for the beer buying public, while the second is run by the Brewers Association, the USA trade association for brewers other than the really big brewers. The change coming to the GBBF is its move from London to new venue in the reasonably accessible city of Birmingham. The changes coming to the GABF were summarized this week by Andy Crouch who indicated in All About Beer that they were driven by the realities of “emptier aisles and far fewer attendees” in recent years:

Attendees at the 2024 festival will experience six distinct areas. They include “Prost!,” a German inspired biergarten featuring decor paying homage to Oktoberfest, live polka bands playing traditional Bavarian music, and a stein-holding contest. “Score!” is a sports-themed area that will host Lucha Libre Mexican Wrestling and Mechanical Bull Riding. “Fright” is a Halloween-themed area welcoming costumed festival attendees. “Blast Off” offers “liquid innovations and on-trend flavors from international and domestic breweries,” according to the BA. This includes the United Nations taproom, which hosts classic beers from around the globe. 

The event is held in the BA’s hometown of Denver, which makes for interesting logistical challenges. There would be three main classes of attendee: (i) locals, (ii) people in the trade one way or another using their expense accounts or tax write-offs and (iii) beer fans affluent enough to pay to attend. If you are heading any distance to Denver, you would need to have at least $1,000 to spend on the weekend – $220 for the pass, $250 for the plane, $400-600 for three nights at hotels and the balance for food, taxis and the after parties. By contrast, the GBBF pass to the new location in Birmingham costs £9.50 a day and there are four modestly priced trains an hour arriving from the old HQ in London. But even at that budget, the event still has B+B questioning whether to attend according to last week’s footnotes:

The news of the return of the Great British Beer Festival did somewhat gladden our hearts, even though we don’t really like beer festivals, and haven’t always had a great time at GBBF. It just felt as if something was missing from the calendar this year when it didn’t happen. All the old problems will no doubt still apply, however: how do you make a big, drafty conference centre feel anything like as pleasant as a pub?

Somehow I don’t believe they were thinking of “Lucha Libre Mexican Wrestling and Mechanical Bull Riding” as the solution to that conundrum. Yee. Haw. We shall wait on reports from these events before issuing our final condemnations… err… thoughts.

And, just as Hurricane Milton hits, the tough news continues to come out of the aftermath of Hurricane Helene but I was watching for this story:

As communities across the Southeast respond to the catastrophic damage of Hurricane Helene, Anheuser-Busch is actively supporting relief and recovery efforts across the region. Together with our wholesaler partners, we are working alongside the American Red Cross to provide clean, safe drinking water to communities impacted by the Category 4 hurricane… At the request of the American Red Cross, [for example] Anheuser-Busch and its wholesaler partner KW Associates LLC delivered three truckloads (150,000+ cans) of emergency drinking water to Greenville, South Carolina on Wednesday, October 3. 

Good stuff. Similarly, we read about this as well as this at a smaller scale from one craft brewery:

Workers at Holy City Brewing have temporarily shifted their focus from brewing beer to canning water, aiming to provide clean drinking water to those affected by Hurricane Helene in Western North Carolina. “We haven’t really canned water, so we’ll see how fast we can run it,” said Owner Chris Brown. “Water’s a little bit different from beer. So, we can run the pressures a little lower. We’re not worried about carbonation.” The brewery’s team quickly adapted to the new task, processing between 200 and 250 cases of water… “We kind of had to scrounge some cans together…” 

More will be needed in Florida no doubt.

On a happier topic, in their weekly newletter feature called “WHAHWEDRUNK!!!” (or maybe something else) B+B wrote about one beer that made for a neat and tidy tiny essay:

We spent last weekend in London, and honestly, we keep thinking we should go somewhere other than The Pembury Tavern and drink something other than Five Points Best. But really, when it’s become one of the best beers in the country, why bother? To be fair, both of us tried the Best at a couple of London pubs that weren’t The Pembury, and it was just as good. On the face of it, it’s a really traditional bitter, but there are a few tweaks that make it next level good. There’s a honeyed, biscuityness in the malt; and a slice of orange, Fuller’s style, alongside the hard bitterness. If we were going to make comparisons it would be something like Bathams, or the various Boddington’s clones we’ve had over the years. But like Bathams, it also tastes like its own thing.

(I wish I was known for my honeyed biscuityness.) Moving on briskly, at the end of last week there was this news from the world of art, an incident in the LAM museum in the Netherlands:

An elevator technician, filling in for a regular worker, mistakenly threw away Alexandre Lavet’s All the Good Times We Spent Together (2016), thinking it was trash. The artwork, two hand-painted beer cans meant to evoke memories of friendship, had been intentionally placed inside an elevator shaft to mimic something casually left behind. LAM, known for its food-themed art and unconventional displays, places pieces in unexpected locations to encourage visitors to view ordinary objects differently. “Our goal is to make people see the mundane in a new light,” said museum director Sietske van Zanten in a statement. The technician, unaware of the museum’s approach, discarded the piece in good faith.

Empty Can Performance Art Note: a Nova Scotian tradition continues – though in my day we would leave an empty there any old day of the year.

In the political realm, Kamala Harris had a beer on TV this week:

When they go low, she goes high. Miller High Life to be precise. Kamala Harris, the Democratic presidential nominee, took her election campaign to late night television on Tuesday by cracking open a can of the lager with host Stephen Colbert. The moment set her apart from Joe Biden and Donald Trump – both, famously, teetotallers.

Speaking again of the dry among us, apparently Canada’s game coming to Utah has triggered a Canadian response:

Not only did the Utah Hockey Club begin its tenure in Salt Lake City with a 5–2 win over the Chicago Blackhawks on Tuesday night, but also the NHL’s newest fan base arrived at the season opener with a thirst for hockey. And, well, good times. According to The Salt Lake Tribune, Delta Center sold a record-breaking number of beverages, with beer sales climbing over $120,000—more than any other previous NBA or NHL event in that venue, which has served as the home to the Utah Jazz since 1991. The beer prices weren’t cheap, either. A Michelob Ultra, which was $13 at the Jazz’s preseason tilt the night before, sold for $15 for the arena’s NHL debut.

I once had professional occassion to review the effect of the Belleville Bulls coming to town for a Friday night OHL game and I can assure you that the right crowd can sell a lot of beer.

Interesting that just as Ontario has opened up beer and wine sales in cornerstores the nanny state social engineering Tories posing as pretendy libertarians of Alberta have come out against the very same idea:

…the Smith government now says it’s not happening, in part, because they think most Albertans do not want beer and wine and ready-to-drink cocktails and coolers sold in convenience stores and grocery stores…  The minister for red tape reduction said those opposed felt there were already lots of liquor stores. “They weren’t being teetotallers in any way, suggesting we need less access to liquor. They seemed to feel we had good access”… There is a report on what the UCP politicians heard. It is not going to be made public.

Noooo… not them… not “in any way”… no way… not a chance…

Speaking conversely of “yes, yes, yes” David Jesudason had a great feature in Pellicle this week. I like that Wednesday publication deadling thing by the way. You can imagine why. Anyway, David wrote about the subtitled “Harcourt, Altrincham’s Hong Kong Inspired Pub”:

“Because we’ve got the traditional Chinese character outside [on the sign] the locals didn’t expect us to be a pub,” Priscilla says. “They thought we were a Chinese restaurant.” “Some people thought maybe we’re just a restaurant serving some beers.” When customers who were sceptical about the food smelt the dishes being brought through, however, it turns out they couldn’t resist temptation. Harcourt reminds me of a great desi pub in that it mixes an important aspect of Asian culture in a British bar setting, offering a unique welcome so that the visitor believes they are visiting a home away from home. The best of Britain. The best of Hong Kong. The best of Manchester.

And finally… well, eventually finally… Matty C wrote an opinion piece on the ongoing debate in the UK about the pint and the proper serving size:

Lets say, for argument’s sake, that legislation was introduced where the pint was scrapped and only third, half and two-third measures remained. If, as the study states, beer consumption was reduced by 10%, then so too would sales volumes, and indeed, revenues shrink by the same amount. The trend in pub closures already indicates how fine a line hospitality businesses are walking in terms of operating sustainably. Any reduction in revenue would surely only hasten the demise of those already teetering on the brink, which, as evidence suggests, is a high proportion of operators.

It is an opinion piece so must naturally invite response. So I shall. First, however, a couple of weeks ago, I shared (or at least I hope I shared) my thoughts that the conspiracy theory about the lazy use of the “guy drinks beer from pint glass” is a bit much. It’s like the North American use of a martini glass (olive and all) in the style of a “banned!” sign. Wine bottles are common here, too. I don’t take these as a slight against wine*… or olives for that matter. Stock images are what they are. They offer continuity and a clue to what’s been written. Even if you don’t agree with what’s been written.

The other arguments often trotted out against the rejecting pinting or quarting for that matter are also well known. Unfortunately. Too many of them are simply not winners. If your best argument is “NEO-PROHIBITION!!” you’ve pretty much wasted the readers time. Same about “things should still be like twenty years ago!“… or even like 1824. And sorry to break the news… again… but medical science advances and public health measures are simply a couple of of those undeniably good things modernity has gifted us.

There are, however, some other good arguments to be made. Try the tax burden. Try other regulatory burdens and the supply chain markups. Try discussing the freedom to choose to drink. Matt does that. And maybe add in a (coherent) relative risk argument. Matt approached that* but then veered towards study sample size and a methodology complaint.  The best of these pieces also address the reality that people have so many more options for their entertainment purchasing power than 40 or even 20 years ago. That isn’t changing. Folk are passing on the pub for many reasons but they are choosing to be elsewhere.

And, for me, the “save the pubs!” argument included in the passage quoted above is – frankly – wishery and honestly even slightly corporate if we unpack it a bit. First, my liver is not an cash cow for anyone’s business. See, it’s an argument that big doughnut makers and the ciggie trade can also make. “Save the sugary snack bakeries!!” No one wants those team mates on the bench. And then lastly there’s that tie of these sin trades to Matt’s bias against the working classes. I am not liking this one – even if in classist England it is a reality. Because isn’t that easily reframed as “working class people ought to compromise their health to ensure pub and brewery owners maintain profitability“? Is that the argument? How can’t it not be? Me no like.

But you may see things differently. Get blog and let your yap trap clap. There. That’s my opinion. If Matthew gets to hoist an opinion so can I! Cancel your subscriptions. See if I care. Why you look to see how in fact to cancel your subscription, for more beery news check out Boak and Bailey every Saturday and there is a promise that Stan may be back from his autumnal break starting (not last Monday but surely) this very Monday. Then listen to Lew’s podcast and get your emailed issue of Episodes of my Pub Life by David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is thereback with the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? Check out the Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water is gone which is not surprising as the ask was $10 a month. Pete Brown’s one cost a fifth of that but only had the one post.

*But, let’s all be honest, the 250 ml wine glass is a bit nuts. A third of a bottle. 30 ml of pure alcohol. Gulp. Gulp. Nudder plz. Standard wine bottles have five or six sensible servings.

These Be The Reflective Yet Exhuberant And Cardigan Considering First Beery News Notes For Q424

Barrel Room Jolly Pumpkin 2007

I was thinking about these weekly things I write and whether there are themes are not. Mainly because I thought last week’s was pretty theme-y. Thematic perhaps. All about ones relationship with the ancillaries surrounding beer. Sorta. I tell myself that by writing these summaries I am tracing, following patterns. But I rarely go back and look. Behind the scenes, there are no graphs being added to every seven days. Then Jeff posted about an AI widget that Google has posted and I plunked a document I worked on years ago, trying to combine my research on English strong ales of the 1600s, the ones named after cities like Hull or Margate. Whammo. Summary and key points in about 3 seconds. Weird. Yet not uncompelling.

Back to the present, we have lost one of the great experimental US brewers with the passing of Ron Jeffries of Michigan and Hawaii:

A true embodiment of ohana, Ron was not only a loving family man but also a creative genius and lifelong learner. He dedicated his life to sharing his knowledge, serving as a mentor in the brewing industry. As a legacy brewer and the founder of Jolly Pumpkin Artisan Ales, his contributions to the craft are immeasurable. In his final year, Ron fulfilled the lifelong dream of moving to Hawaii where he eagerly worked on his family brewery. He was excited about what the future was bringing and what he would be bringing to the world with Hilo Brewing Company/ Holoholo Brewing. He cherished moments spent on his lanai, soaking in the Hilo rain with a pint in hand.

In 2007, I found myself at Jolly Pumpkin in Dexter and Ron Jefferies gave me a hour of his time at the end of a long day. That’s his barrel room from that visit up there. Frankly I don’t meet a lot of people I write about so I was it was a real treat.  My favourite part of the talk was his curiosity in what exactly beer blogging was and might be. He also doubled over with a big laugh at my story about the December 2006 Hair of the Dog shipment with the incompetent capping and how the yeast saved the beer. I visited again a few years later and he was just as swell. Very sorry to hear that he passed.

On a cheerier topic and adding to the discussion about the need for the pint from last week, Liam wrote a very interesting bit about what he calls the “meejum”:

…how much beer was actually in a meejum? The simple answer seems to be a little less than a pint as per the comments from our annoyed Londoner above, but I have come across a couple of others mentions of the volume too. In a court case in Dundalk in 1904 the judge has the same question and was told it was ‘a glass and a half’ (426ml) and another mention in 1901 that says it was ‘two-thirds of a pint’ (379ml). A more recent comment from a letter to the Irish Independent in 2003 looking for the medium to be reinstated, it is said that it was ‘approximately 500ml’.  With a pint being 568ml we can see some wildly fluctuating volumes here, but I think we are missing the original point of the medium, which was to give the consumer a drink based on price and not volume, so therefore it is very possible that a medium was a different size in different counties – and even different pubs. It was a portion of beer that equalled a value that was acceptable to the working man.

And we note the announcement of the coming retirement of Humphrey Smith, the controversial Chairman of Samuel Smith’s Brewery and perhaps good beer’s Epimetheus, taking particular guidance from Old Mudgie:

Despite all these problems, it has to be said that Sam’s pubs, when they are open, have a very distinctive appeal that is not matched by any of their competitors. They offer comfortable seating, traditional décor with plenty of dark wood, an absence of TV sport and piped music, and only admit children if dining, making their wet-led pubs adults-only. They are oases of calm. They may not offer the widest choice of beer, or the absolute best beer, but in many locations they are the most congenial pubs around.

A new source to me, Literary Hub published a passage or perhaps a chapter on the history of Pilsner drawn from Hopped Up: How Travel, Trade, and Taste Made Beer a Global Commodity by Jeffrey M. Pilcher published by Oxford Univ Press:

Few visitors in the early nineteenth century might have guessed that the market town of Pilsen, on the road from Prague to Bavaria, would become world renowned for its clear, sparkling beers. Having grown rich from the business of anthracite mining, residents imported Bavarian lagers. In 1840, the town fathers decided to invest some of their mining profits in the construction of a municipal brewery. The first tasting, held on St. Martin’s Day, November 11, 1842, brought their home-grown beverage local acclaim. But apart from the basic recipe of Saaz hops, Moravian malt, soft water, and lager yeast, little is known about how Pilsner acquired its legendary status. It was prized, at first, as an exotic “Bavarian” beer, and the malting process relied on British advances in indirect heating, like Sedlmayr’s Munich malt, but without the final burst of caramelization. The brewery’s capacity of just thirty-six hectoliters, about twenty barrels, meant that the beer was sold primarily in local markets. 

My problem with these things is, of course, whether is it, you know, true – keeping in mind, of course, the degree of abstraction at play. It speaks nothing of Prof. Pilcher for me to point out that Pilsner’s history has been stated, restated and revised and refused and refined and (… you get my point…) so often in the last wee while that it gets one in a big of a fog. But there is a certain compelling style to the passage provided in LitHub that I would invite comment from those closer to the topic.

Speaking of style, I missed this post by B+B last week just at the deadline on spinning LP records in pubs and why it works for them:

The magic that people perceive in cask ale is similar to the magic they perceive in pub buildings which is similar to the magic they perceive in the sound of vinyl. A sense of connecting with something authentic. They’re also essentially nostalgic. Most pubs are embassies of the past. Victorian buildings with plastic Watneys clocks, Bass on the bar, and packets of pork scratchings whose packets haven’t been redesigned since 1981. It’s not unusual to find a pub with a stack of records in the corner or behind the bar. Albums that, if they were sold on Discogs, would not warrant a ‘Mint’ or ‘VG+’ rating. Split sleeves, yellowing inner sleeves, with a whiff of stale beer and cigarette smoke about them.

Writing on FB, Alistair brought my attention to a surprisingly startling and poignant video about the loss of working class neighbourhood and working class neighbourhood pubs as part of the modernization of in Salford, England in the 1960s. Here’s the video from the BBC from the time. It appears the modernization did not fully take. Then I thought… Salford… I know that place.  Pellicle posted a podcast about Marble Brewing of Salford back in 2023.  And Martin (with an “i”) has been there, too. The juxtaposition of each stage of Hanky Park over the sixty years is remarkable.

And, over on BlueSky, I came across an interesting thread on why hip-hop culture connects with Hennessey cognac and why Lebron is tying his brand to the drink:

During the war, African Americans stationed in France began consuming Hennessy. Afterwards, Hennessy, being French & having a different relationship with Black people than American companies, trail blazed by simply marketing to & employing Black people, carving out an extremely loyal consumer base. WWII saw Black soldiers abroad enduring antagonism from USA, like leaflets being dropped over France claiming they had tails in order to discourage sexual intermingling. Many were dismayed to find that their service in the effort of helping stop genocide abroad had not granted them humanity at home. During that time Hennessy was continuing to cater to African Americans & before we were sensationalizing terms like DEI, they had hired Black Olympian Herb Douglass as their VP of Urban Market Development, a role he served in for over 30 years. This history is why you hear about Hennessy in hip hop.

So it is not too far off the “I Am A Man” protests and declarations in the Civil Rights movement. Very interesting. Staying with history but reaching back further, last Sunday Martyn (with the “y”) disassembled the notion that the “Hymn to Ninkasi” is any sort of Sumerian beer brewing guide and did so with both verve and detail… like this:

Paulette has invented the word “šikarologist” to describe students of Mesopotamian beer, from the Akkadian word šikaru, meaning beer, the cuneiform for which looked like one of those pointy brewing jars laid on its side: 𒁉. I will definitely be stealing that. Strangely, a cognate of šikar in another Semitic language, Hebrew, the word shekhár, meaning “intoxicating drink”, is the root of the English word “cider”, via Greek, Latin and French. Shekhár is also the root of the Yiddish word for “drunk”: I remember my Jewish ex-father-in-law, who came from Vienna, staggering around at his 70th birthday party, surrounded by his extensive family in his large garden in rural Surrey, saying: “Ich bin so shicker!”

An interesting chit chat ensued in TwexLand led by Lars which touched on (i) the title is made up, (ii) it’s a hymn and maybe a drinking song but not a brewing guide (iii) why was the grain covered in dirt? (iv) woundn’t the malt get suffocated? and (v) why are the translations so different?

And Martin (still with the “i”) has been out and about in Filey on the North Sea coast seeking out GBG25 entries:

…the thing that hits you about Guide newbie the Station is the friendliness of the welcome, the Guvnor checking we know that food service has stopped before we waste 10 steps to the bar… I ask for mild and a Pride, and get mild and Blonde in Pride glasses. Four simple and unfussy rooms, a good mix of bench seating and squidgy chairs, we take a table with a reservation for “Bingo” in 3 hours time. “Bingo” was a popular boys name in the ’50s, along with Bunty and Bungo.

Top tip time. You want to make the weekly roundup? Include an accurate use of the word “squidgy” – can’t resist!  Speaking of good words, Gary wrote an excellent post on the appearance of “suffigkeit” in mid-1900s US beer advertising:

You want Bavarian beer? Here it is, new and improved – tastier, clearer and more sparkle than your original – that’s suffigkeit, or it is now.

Speaking of clearer and more sparkle, Matt made something of a declaration, the return to voluntary non-paying scribbling:

Yes, I still write. For lots of publications in fact. Not as many as I would like, but a writer is never satisfied. What I crave is that unpolished, flow-state writing, the kind that feels like stretching a limb, or the freedom of trying something new that might be absolutely terrible but you’ve done it anyway and calmed that twitchy section of your brain. Writing like this, which I’ve written in 10 minutes, proofed once, and hit the publish button. I just have a need for a space, a scratchpad, to try a few things out once in a while. I want to write basically, so that’s all I’m going to do. No newsletter, no subscription, just a place to take things out of my head and put them on a page.

Very good. Excellent even. Unfettered scribbling is the best. Compare that to the advice own newletter writing beer marketeer offered this week:

Content that takes you wide has to be relevant to millions of people. It can’t be about the impact of thiolized yeasts on lagers. Wide aiming posts tend to be less about you and your brand, and more about the industry, interest, or setting you’re a part of. They can still find parallels to your brand, voice, ethos, or sense of humor. The point of these posts are to appeal to what most people come to social media for these days whether that’s to shut off their brain, have a laugh, or learn something new. Nobody opens Instagram hoping to be sold a new 4-pack of Hazy IPA, so that shouldn’t be the goal when trying to go wide.

Please don’t go wide. Wide is a euphemism for dull, undifferentiating and disposable. It pandering to other goals outside of what’s written. Jeff (for the double) went very narrow and shared something quite personal which lead me to cheer “Yay, Poop Tests!“:

The rest of the trip went fine, but my body was experiencing a kind of systemic failure. I got back to the U.S. and the rash became permanent. I gave up beer and then coffee and eventually even food. In the past, fasting calmed the itchy nerve endings. Nothing helped until a friend recommended a gut naturopath. She gave me a stool sample and we discovered I had an overproduction of some kind of intestinal yeast. She gave me an antifungal and within days the rash left. Today I am back to my old self, happily eating and drinking whatever is placed before me.

Finally and keeping with the personal, Rachel Hendry‘s piece in Pellicle this week is a rich contemplation of loss through the lens of taste:

I want to know what her wine tastes like.

I can’t think about what is going to happen to her. Instead, I find myself obsessed with whether her perception of taste has changed. I think of whether memory can still come to her each evening when she pours herself a glass of wine. I want to ask someone this but it seems so silly in the grand scheme of things—can she still taste if she can’t remember? Can she feel flavour anymore? Is this why she drinks more now?

What if one day I no longer know what my wine tastes like?

I become selfish in these moments. Thoughts of her quickly turn into thoughts of myself. What if one day this happens to me, too?

Some tests, we all learn as we age, do not lead to a good outcome. Rachel has captured that moment with brave clarity.

That ended up unexpectely bookended. Not really themed. Maybe. Still, until next week, as we consider this shared mortal coil, for more beery news check out Boak and Bailey every Saturday and there is a promise that Stan may be back from his autumnal break starting this very Monday. Then listen to Lew’s podcast and get your emailed issue of Episodes of my Pub Life by David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is thereback with the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? Check out the Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water is gone which is not surprising as the ask was $10 a month. Pete Brown’s one cost a fifth of that but only had the one post.

*Me, I’m all about the social medias. Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (189) rising up to maybe… probably… likely pass Mastodon (931) in value… then the seemingly doomed trashy Twex (4,454) hovering somewhere well above my largely ignored Instagram (151), crap Threads (52) with Substack Notes (1) really dragging up the rear.

Your Beery News Notes For Turning The Calendar Page From Zeptember to Rocktober

Happy autumn!  Did you find any September Ale yet? Nope, me neither. But as I probably say this time every year – it was a thing! Whatever it was.  Defo. A certain thing for a certain time:

Season of mists and mellow fruitfulness,
Close bosom-friend of the maturing sun;
Conspiring with him how to load and bless
With fruit the vines that round the thatch-eves run;
To bend with apples the moss’d cottage-trees,
And fill all fruit with ripeness to the core…

Ah, poetry. Autumn wasn’t all about Halloween candies and scaring the kiddies. It was the harvest – as Big Johnny K told us right there. To the core, baby! Just look at my meaty paw loaded with tamayddies. And just look at this bit of harvest Pr0n from Barry. And speaking of the arts poetic, I was listening to NPR’s Mountain Stage on Sunday as I usually do and heard a bit of a band by the name of The Brothers Comatose and these their lyrics:

You look at me like I’m crazy
But that stuff is bitter and gross (So gross)
I just wanna enjoy myself
I don’t wanna be comatose
Well, after a day of working hard
I’ll belly up at the bar
You can keep your hoppy IPA’s
I’ll be sipping on my PBR

The title of the song is “The IPA Song” which has some pretty clear messaging. The concerns are plainly stated: “When I drink a half dozen, I’ll be winking at my cousin…” And the ecomomics is addressed: “…you can keep your bitter brew / That costs you twice as much…” On that last point, Ron found a similar theory on why certain beers are trendy in an article from over fifty years ago:

Mr. Claude Smith, President of the Incorporated Brewers’ Guild, puts it down to cash. “It all down to people having more money,” he says. “At the bottom of the pile you get mild drinkers. When they get paid more, they drink bitter. When they get paid even more, they drink lager, It’s sort of fashionable and up-market. They want to prove they can afford it.”

All reasonable points. So, when people want to be seen they get that IPA.  While still on vacation Stan, however, argued to the contrary and even made the news as reported in Bloomberg praising that “bitter brew” with a focus on what really makes the most popular US hop so… popular:

“The popularity of Citra is directly linked to the popularity of IPA, and the proliferation of IPAs that were brewed with more hops than in the past, notably dry-hopped beers,” says Hieronymus, referencing the process by which even more hops are added late in brewing to boost aroma and flavor without increasing bitterness. “Citra thrived because it works well on its own, but also both compliments and complements the character of other varieties… IPAs are becoming less bitter,” says Hieronymus. “There are three types of hops: aroma hops, high-alpha hops that add bitterness, and now dual-purpose hops that can do both. Citra is the latter. The shift from the qualities of Cascade to those of Citra has led to interest in more expressive hops with higher impact.”

Still… there are so many stories out there about how to avoid beer when having beer. Is an “give me even less than a PBR!” movement? We’ve waded through the zero alcohol stories for a while now but the zero pints stuff is a new twist on how to get less for your beer buying bucks. In The Guardian Eleni Mantzari, a senior research associate from the Behaviour and Health Research Unit at the University of Cambridge, explained the logic behind the study that experimented with smaller portions to capture the reaction:

She explains that there is not a lot of evidence about the impact of serving sizes when it comes to alcohol, but there is lots of research into food portions. “Larger portion sizes are linked to obesity. When portion sizes are smaller, consumption is lower,” she says. Regarding beer, “we just wanted to get the evidence. It’s up to the people in charge what they do with it.” Mantzari spoke to managers and owners from the participating pubs at the end of the study to find out how customers had reacted. “People didn’t tend to order two halves on the spot,” she says. “Some venues got complaints – mostly those outside London and mostly from older men. The complaints subsided over time, whether because people got used to the two-thirds, or because they knew the pints were coming back.”

Yup, there’s a certain sensitivity there. [Was the loss of the Canadian stubby in the 1980s our cultural equivalent? They never really came back. Gary’s been checking for them in Owen Sound. None there. (But there used to be bootleggers.)] And, you know as I get back to the point, it’s not just the ability to have that pint, it’s about where to have one as the number of pubs keeps shrinking, as Jessica Mason summarized:

The analysis showed that number of pubs in England and Wales fell to 39,096 at the end of June with industry experts warning that tax rises in 2025 could result in further closures across the industry. The data additionally highlighted how the total figure also included pubs that currently stood vacant and were being offered to let, which meant that the number of operational pubs was in fact even lower… In the first half of 2023, 383 pubs also closed, the equivalent to 64 pubs closing every month, showing that the situation is dire.

And it is not about how much or where you have one – it’s also about when and how the pint is even pictured. There is a fixation with British beer writers about certain photos being used for certain purposes. David J. picked up the theme for CAMRA’s What’s Brewing but added an insider’s view:

Working as a sub editor at the Guardian around the time web stories started to become very popular – and the newspaper was losing £1m a week as print sales started to fade – was a quick education. The volume of work we had to publish was so punishing that very little attention was given to details that were vital to make a story appeal to a reader. Captions, headlines, and, crucially, photos were slapped on quickly because senior editors would shout and curse for us taking too long… Now 15 years later, I’d like to hope that things have changed, but when I read national health stories about alcohol abuse, I doubt it. This is because nearly every time a sub publishes a story that looks at the harm alcohol causes, or the impact abuse can have on our society… a photo of a pint is used.

He calls it “lazy caricaturing” which is fair enough but is beer really more beautiful to the eye than wine or spirits? Could the average British beer drinking person in an slightly, err, obsessive relationship? I am pretty sure that it is no more healthy or less heathy than other booze. They are just different outfits for the same paper dolls. But, yes, they could get about four more stock images to add to the three that get heavy rotation.*

Not unrelatedly in terms of how and why the beer is presented, The Conversation published an interview with Dr. Jordanna Matlon of American University on what is described as the exploitation of lower income men in Africa by Guinness through leveraged advertising:

Guinness needed to speak to the experiences of real consumers: men who had long abandoned the prospect of a job that would have required a tie and a briefcase… I borrow this idea of the “bottom billion” from the business world, where emerging markets are a final frontier for corporate profits. It is supposed to celebrate the wealth potential of the poorest people on Earth: as the argument goes, the minuscule “wealth” of a billion people is really a fortune. Of course if we pick this apart just a bit it is clear that the wealth belongs not to the poor but to the corporations that sell them things. There is no real “Africa Rising” in this vision, no plan for enlarging an African middle class. Reflecting a longer colonial legacy, wealth here is something to be extracted.

It’s the whole bonding thing. Does beer and other bonding agents get taken advantage of?  For example, I like this analysis, as discussed in TDB, of the cost of being an English football fan which not only compared the price of a pint at a game but added another six factors to come up with a more wholistic sense of how the fan is squeezed:

Ipswich Town came out top, with an average beer costing just £3.50. In second were Wolves and Brentford, where the average cost of a beer was £4 – although the overall second cheapest team including tickets and other goods was Southampton, where the price of a pint was £4.55. At the same time, bitter North London rivals Arsenal and Tottenham were the two most expensive teams to follow. A pint at Arsenal cost £6.30 and pies cost almost a fiver (£4.80). Spurs pint was considerably cheaper, at £5.10, but it performed poorly in other goods and ticket prices, with shirts costing £85.

I always like me a good methodology. Brings out considerations of integrity. In Pellicle, Anna Sulan Masing wrote about another sort of integrity, transparency in spirit making:

Are sustainable changes happening because of consumer demand, or because businesses think it is the right thing to do? I believe it should be a combination of political structure, business desire and consumers wanting to drink better. Wong thinks there is real change happening. “Since lockdown people have had a bit more time to think, consider what they buy, invest (time and money) as well as what they put into their bodies.” She says it is akin to eating organic, sustainable foods. “People are more curious.”  She sees a correlation with the growth in agave spirits—people are coming to the category with an interest and understanding about the growing process, and the farming and the farming community is very much a part of the narrative of understanding the quality of the liquid.

Are these things, as she wrote, “rich, white person’s badge of honour”? Why do we associate so strongly about these things? Speaking of which, Boak’s and Bailey’s emailed monthly newsletter is a goodie this time, with the interesting results of questions they had posed about the effect of change of management in pubs as well as this line which sort of summarizes the arc of their last twenty years of beer writing:

It’s easy to romanticise pubs. This makes clear how crap they can be while still, somehow, being enchanting…

Is that it? You’ve been enchanted?

In the health section this week, we revisit whether there is any aspect of alcohol drinking that legitimately is a boost to your health? Did I ever mention my 2012 kidney stone? What fun. Well, there may have been a reason it was not as bad as it might have been:

In a study that included 29,684 participants in the National Health and Nutrition Examination Survey 2007-2018, mean alcohol intake was significantly higher among non-stone formers compared with stone formers (42.7 vs 37.0 g/day). Beer-only and wine-only drinkers had significant 24% and 25% reduced odds of kidney stones compared with never drinkers or current drinkers who did not report alcohol intake by dietary recall, after adjusting for multiple variables, Jie Tang, MD, MPH, of Alpert Medical School of Brown University in Providence, Rhode Island, and colleagues reported in Nutrients. The investigators found no association with liquor-only intake.

Finally, if kidney stones weren’t uncomfortable enough for you to add to your worries of the week, Jeff posted an excellent and extended consideration of the implications of arguments made by a lobbyist group advocating for increased beer taxation in Oregon – with some interesting candor:

Beer tax proponents should be honest about their goals, which mirror anti-tobacco efforts to marginalize smoking by making it so expensive. That’s a fine goal! I would be completely happy to see cigarettes completely vanish from the earth, and I’ve supported taxes that make it so expensive that people have to be really committed to continue. Not everyone agrees with the position, but that’s the way of politics. Oregon Recovers wants to cripple the beer industry much as I wanted to cripple Philip Morris. I’d be happy to put it out of business and I’m willing to own that.

But if that is the case, if you have a certain understanding that alcohol is detrimental to health and to society… should we be listening or opposing?  Do you associate so deeply with the booze you drink that it is a political platform?

As you think about that… until next week for more beery news, check out Boak and Bailey every Saturday and let’s see if Stan cheats on his declared autumnal break on Mondays. Then listen to Lew’s podcast and get your emailed issue of Episodes of my Pub Life by David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is thereback with the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? Check out the Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there.

*Just click on that zero pints link up there for one of them.
*Just consider this on the two-third portion in their footnotes this week: “But what problem are they solving that half-pint glasses don’t? Well, half-a-pint does feel a bit too small sometimes – especially if the glassware is really nasty, like something you might find in a hotel bathroom. We used to love drinking Brooklyn Lager out of branded glass that was about two-thirds-of-a-pint. It felt nice in the hand, swiggable but not over facing. Again, more choice, by all means. Let’s have options.” I now want a t-shirt that says “swiggable but not over facing”! I don’t really know what it means – but I like it.
***Me, I’m all about the social medias. Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (185) rising up to maybe… probably… likely pass Mastodon (931) in value… then the seemingly doomed trashy Twex (4,455) hovering somewhere well above my largely ignored Instagram (153), crap Threads (52) with Substack Notes (1) really dragging up the rear.

The Beery News Notes For – What – Another “Red Sox Suck” Season?

It’s hard being a fan. One of the reasons I am not a big booster for this or that drinks category is I have already invested heavily in terms of emotes in other areas of life. The Pellicle-run Fantasy Premier League surprised me with its grip last season. Plus, as you know, there’s all that gardening stuff that I tend to tend to. But those Red Sox. My team. Mine. They have won 4 World Series in the first quarter of this century but now are mid-pack grinders this decade. There’s little chance they get to the playoffs but they are irritatingly near the chance to… maybe to… couple possibly…  Oh well. But even before all of those obsessions, all those fanboy obsessions… there is good food. Making. Eating. So happy was I to read Liam‘s tweet about the sauce above:

An ale and anchovy sauce recipe for steak written by Thomas Gray in a copy of William Verrall’s Complete System of Cookery – via Penguin’s Recipes from the White Hart Inn.

That’s a book from 1759 as I understand it. Imagine living in a time when membership in a fan base of mid-pack grinders was not even possible. Except, you know maybe if you lived in one of the smaller player in the Seven Years War. Perhaps under the rule of Augustus III of Poland. Anyway, anchovies and ale… anchovies and ale.

Back to a semblance of a plot, there was a good story in Blog TO checking out the prices in Ontario’s newly licensed corner stores. It is a little spoken of aspect of the retail booze trade in Ontario that not only are prices stable because of the massive monolithic twins, the LCBO and TBS – but those prices are standard in every store province-wide,  no matter how distant and expensive the shipping costs. Not so in the 7 am to 11 pm new world order. Not that I would buy one – but a 12 pack of White Claw is 30% higher in corner stores compared to TBS retail. Sounds like that one mistake can easily turn into two for the unwary.

Speaking of prices and price inputs, Gary has a great series going on the Canadian brewing trade in WW2 and this week posted this great bit of tabular information detailing all materials used in brewing production in 1944 and 1945. By reverse engineering his Google image search, I found the same record at a Government of Canada site and saved it for perusal. Just look at page 13!

“Grandpa? What was the ratio of steam, diesel and electric power used in Canada’s wartime brewing as part of the war effort against the Nazis?” “Well, little Jimmy, let’s see…”

Excellent stuff. Speaking of which, Katie Mather has been out and about – especially on the Isle of Man – and has sent out a portrait of a favourite pub there, the The Woodbourne Hotel:

This snug in the centre of the building feels like an Edwardian train carriage, everyone packed in together amicably, its little booth seats overlooked by cartoons and paintings that know the secrets of this town, and well-used hand pulls that serve Woodbourne Street’s locals the beer they need to do some much-needed gossiping. We weren’t staying in the Gent’s Room though. It’s too small, and we were too noisy. I was led further down the corridor to the back bar, where somehow we’d multiplied into a rowdy bunch of 12. Basic white walls and a well-stocked bar on first glance became signed photographs of TT racers and etched glass windows. It took my eyes a little time to adjust from the burnished glory of the Gent’s Room, but once I could see it for the perfect little boozer that it was, I was at home.

By the way, Katie is offering self-editing lessons.  Yes, yes. I know. I know. I KNOW!!!

In a year where much of the beer trade news is not necessarily positive, we have also heard that a lot of men spend a lot of time thinking about the Roman Empire. Curiosity is good. Not my thing given all those other things – except, you know, all that Christ on the cross stuff – but Ray of B+B has admitted he has joined the legions and asked some questions this week:

After visiting Roman ruins in Colchester and the City of London in early August I found myself frustrated at my lack of solid knowledge about Rome. So, I decided to do my homework. Fortunately, Mary Beard’s 2015 book SPQR offers a relatively concise, extremely clearly-expressed history of Ancient Rome that even I could follow. The Kingdom, the Republic and the Empire made sense, and I understood for the first time which emperor followed which. With my beer blogging hat on, though, the section that really grabbed me was about the decor of a bar in the port of Ostia in the 2nd century CE (formerly AD)…

Back to the now, Eoghan shared some shocking news on the state of Belgian beer this week:

“…outside Europe the export [of Belgian beer] declined by as much as 22.2%” IN ONE YEAR A stat (from the Belgian Brewers Federation) to really set the alarm bells going about the future of Belgian beer. A fairly telling quote, in the same report: “In the past, Belgian brewers were able to compensate this decline largely through export, but last year, for the first time in history, export declined by nearly 7.5%.” Belgian beer’s safety net has some pretty large holes in it…”

Long suffering readers would recall that 15 to 20 years ago, driving distances to find Belgian beers in the northeastern part of the United States was a bit part of one’s stash maintenance. Seems like a third of a lifetime ago… oh… it was. To quote the lads back in Rome sic transit gloria cervisiārum… as Jeff discussed last week:

“Craft beer” is a conceptual cul de sac. We started using it with good intentions, but with a naïveté about how brewing works and how markets function. It now causes more trouble than it’s worth.

In VinePair, David Infante took it a step further and argued that just as craft it no longer relevant as a concept, it isn’t really relevant as a substance:

With the segment struggling to shore up slipping sales figures in the face of increased competition from other categories and shifting preferences from American drinkers, craft breweries have been uncoupling brands from the brewhouses with which they were once synonymous, shedding overhead costs and further muddying what makes a craft beer craft.

Jon Chesto of The Boston Globe wrote a fresh take on the craft shake out that is a bit more visceral in tone, sharing the excellent term “slusheteria” for the craft brewers who chase the tail of other targets. The quitters one might say reading between the lines. Or are they just practical realists racing away from the crushing alternative?  The Chesto story’s punchline, however, is saved for Sam Hendler of Jack’s Abby in Framingham who takes an optimistic approach to the reality of short term shakeouts:

Hendler said many brewers built larger operations than they needed with the anticipation that double-digit sales growth would continue well into the future. Now the industry has far more production capacity than it needs. “We are investing very heavily in craft beer and believe in its long-term future. This isn’t a ‘sky falling’ scenario,” Hendler said. “There might be a challenging period that we’re going to have to navigate through but we see a really bright future for those who figure out how to navigate that successfully.”

Stan also had his own thoughts about the idea that the small and local brewer is going to way of the dodo. But he was heading out the door and just said he’s “…not prepared to abandon the thought embracing efficiency means abandoning inefficiency altogether.” Just strikes me that this sort of trend is an economic reality – but one borne of the pretense that there was something once upon a time called craft that stood there separate and distinct, between microbrewing and today. I dunno. It’s been slipping away for a long long time for this to be news. The glitter. The kettle sours. The identi-haze. But does that necessarily lead inevitably to the horrors of the slusheteria? I am encouraged by Hendler that it does not.

Speaking of slipping further into the sub-standard, MolsonCoors is ditching inclusion in preference for old school capitalist exclusion according to TDB:

…the business would be ending its DEI-based training for its staff members, claiming that it has been “completed”. According to reports, future training initiatives at Molson Coors will now undergo an audit to ensure that they are all focused on the company’s “key business objectives.” In addition to this, Molson Coors is renaming its “employee resource groups” to call them “business resource groups” in a bid to illustrate how the company is focused on “business objectives, consumer dynamics and career development”. Molson Coors also highlighted how its future charitable endeavours will now solely support “hometown communities” aligning to its “core business goals”.

Interesting, too, is how a story can be written about celebrity sports guys building a beer brand by leveraging the excess capacity of Founders Brewing without mentioning the whole bigotty discriminatory scandals thing:

Garage Beer is a fun example of small brand, going big, and making moves quickly. Their connections to two of the NFL’s biggest personalities and even an indirect connection to Taylor Swift make it an extra fascinating story to follow. But beer isn’t sold on podcasts or YouTube, it’s sold in stores and needs to flow through the complex three tier system to reach a national audience. Aligning with Founders Brewing for production and potentially distribution alignment has the ability to execute the hurry-up offense that Garage Beer will need to march across the country.

What’s that? Is it white-white-washing? Dunno but apparently, the inclusion blip has blopped and some want to go back to the old ways. Remember the old ways? Last Friday, David Jesudason published another story of racism in the UK pub trade, this  that 1980s club entertainer Alex Samos faced and pushed back against:

…the club wanted Alex to leave the premises when he arrived and his agent George Fisher was told Alex needed to be replaced because of his colour. This time the club “won” and Alex was barred for not being white. He took legal action against the club and, in a case backed by the Commission for Racial Equality and Equity, won £500 (£1,500 in 2024) compensation for injured feelings and loss of earnings in August 1985.  I hope this would stamp out discrimination by clubs against coloured performers,” Alex told the press at the time. “I thought it was an affront to my dignity. I was outraged.” Club secretary Michael Riordan confirmed none of the 500 members were non-white but feebly retorted that “no coloured people had applied to join”.

Finally and to end on a happier note, Pellicle‘s feature this week was by Martin Flynn on the  Donzoko Brewing Company, a name which I think Augustus III himself might approve if only for having had also to deal with the Austrians but in a slightly different context:

Following calls in pidgin German and some online bids, not long after the search began Reece found himself in Vienna, where gleaming copper brewing vessels and 13 fermentation tanks awaited him. As things transpired, the whole ensemble would spend two days outside on a city centre street, but, somehow, it miraculously remained unharmed and still in one piece. Unfortunately, Reece’s finances were similarly static. A hurried call from the auction house revealed that, for reasons unknown, his funds had been blocked by the UK’s Financial Crimes Authority. “I put the phone down and had a panic attack,” he says. “The head of the auction house was literally walking after me in Vienna, shouting at me.

Heavens! Steer clear of Vienna, that’s what I say. Every. Time. (Did I mention I know a man in Vienna?) Well, we will leave it at that for now. Busy week. Had to retrieve a cat from Springfield… as one does. Until next week for more beery news, check out Boak and Bailey every Saturday and see if Stan cheats on his declared autumnal break on Mondays. Then listen to Lew’s podcast and get your emailed issue of Episodes of my Pub Life by David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is thereback with the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? Check out the Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there.

*Me, I’m all about the social medias. Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (174) rising up to maybe… probably… likely pass Mastodon (933) in value… then the seemingly doomed trashy Twex (4,460) hovering somewhere well above my largely ignored Instagram (160), crap Threads (52) with Substack Notes (1) really dragging up the rear.

Your Beery News Notes For The Return Of Sweater Weather For 2024

September. The grapes are ripening. And evenings are cooler. And those nightmares about having to go back to grade 11 math class even though that was 45 years ago are back. The rest of the day, you daydream about college days when you were two months away from having to pass in any classwork. And thoughts turn to sweater vests. Over a white t-shirt… if one’s yuff was from that WHAM / Ferris Bueller era forty years ago.* Labour Day Monday was the end of the humidity around these parts. Evenings are cooler. Sweater weather.

First up, in the unending ping-pong game of whether alcohol is good for you or bad for you, Drinks Business summaried the powerful and damning critique of Prof. David Spiegelhalter of Cambridge University appeaing of the BBC’s World Service The Food Chain programme:

He said that statistically the overall risk of one beer or wine per day on your life expectancy — which is within current UK government guidelines — has no higher impact than driving a car or eating bacon. Spiegelhalter said that research showed the health benefits of drinking in small amounts, as previously highlighted by the drinks business. He added: “Frankly, I get irritated when the harms of low levels are exaggerated, particularly with claims such as ‘no level of alcohol is safe’. For a start I don’t think the evidence supports that, but also there’s no safe level of driving, there’s no safe level of living, but no one recommends abstention.”

Much, of course, turns on the fuzzy concept of “safe” given that these sorts of statements do not characterize the degree of safety that is, you know… safe. It’s a form of argument that would make the evangelical at the door proud. Fortunately, at least one solid opinion is shared. Spiegelhalter “described the current NHS guidance on levels as ‘ideal’ .” That being…  David Morrison, data-driven wine blogger at The Wine Gourd makes a detailed and well footnoted argument against WHO guidance which unfortunately starts with that sad car driving safety analogy (yes, there is a warning… it is called the licensing process) but then making a good recovery:

…as Robert Joseph has noted: ‘we need to promote the unique, historic qualities of wine that make it such a great convivial product and such a delicious partner to food.’ That is, in the words of Erik Skovenborg, we need to note: Wine as part of a healthy lifestyle; and Drinking with friends: wine’s role as a social lubricant. If the wine label has to list the risks (as is being suggested for the new USA guidelines), should it also list the benefits?

And there was much talk in the UK is about the new government’s plan to enforce a ban on smoking in beer gardens and on pub patios. The Independent discusses the implications:

If implemented, the outdoor smoking ban would make it an offence for people to smoke in certain spaces such as pub gardens or outside sports venues. Should it be enforced in the same way as the 2007 indoor smoking ban, smoking in certain outdoor spaces would carry a Fixed Penalty Notice of up to £150. If you refuse to pay this, you are liable to be prosecuted. According to Action on Smoking Health (ASH), the 2007 ban led to a 2.4 percent reduction in hospital admissions for heart attacks, and a 12.3 percent reduction in admissions for childhood asthma.

This is something we have had this sort of ban in Ontario for quite a number of years now – and we’ve expanded it over time – with the result that no one misses breathing in the neighbouring table’s ciggie gak. But these things are local. Apparently elsewhere, not so gak. The Guardian covers some of the frustrations with the proposal:

…Sean Short, 54, was smoking on the pavement outside a Wetherspoon’s pub – there is some suggestion that pavements outside venues could also fall under a new ban. “I think it’s ridiculous. As if there’s not enough pubs being closed anyway at the minute,” he said. “I can understand them banning it outside hospitals, that makes sense, but not outside pubs.” He said an outdoor ban would not stop him from coming to the pub, but he could see that it would for other people, especially when alcohol is cheaper to buy in supermarkets.

Still, will any of this matter if, as The Guardian also asks, the kids ain’t even drinking the stuff:

A seemingly endless stream of recent reports have warned that baby boomers, who have fueled the industry, are retiring and spending less, and millennials aren’t picking up the slack. “You’re looking at a cliff,” the industry analyst Rob McMillan told the San Francisco Chronicle in 2022, following a key report that showed wine consumption in the US hadn’t grown in 2021 – despite bars and restaurants reopening. McMillan foresaw wine consumption by volume declining 20% in the next decade, with millennial habits key to the shift. Last year, Nielsen data showed 45% of gen Zers over 21 said they had never drunk alcohol.

Not all that relatedly, Jordan has been doing his annual stint at the Canadian National Exhibition – aka the CNE – selling beer tokens in a booth, acting as huckster to both carnies and marks alike. Observations include: (i) “Big Boi didn’t draw the crowds”; (ii) a pickle shot is “a pickle, cored out, filled with tequila”; and (iii) someone asked “What is tokens?”

Note: Gary is not linking over at Twex anymore so keep and eye on hiblog for updates. This week he explains why some Canadian troops in WW2 fighting in Italy drank British beer while some of the British fighting there drank Canadian beer.

Boak and Bailey in their footnotes posed a question about the cartoon in Pellicle last Friday:

…cartoonist David Bailey seems to be arguing that confusion, jargon, and being pushed around by expert staff, is part of the fun of artisanal drinks. But maybe he’s also asking: really? Is that how you want it?

Me, I took the cartoon as pure mockery. I felt badly for the poor beer buyer, there in her tiny version of Pilgrim’s Progress facing the craft carny. Could it be that the craft carney stuff is also off putting… or mid… from the perspective of Gen Zers?

Never mid, Ron introduced me to a new word this week… no, not that sort of word, a brewing related word:

… what’s odd, is that there isn’t a full fermentation record for the “Double Stout”. Just one or two entrie. While there is a full record for Single Stout, right up to racking. Why would that be? Eventually I twigged. There’s a reason there isn’t a full fermentation record. Because that wort wasn’t fully fermented. At least not on its own. I’m pretty sure that this is “heading”. One of the elements of Irish Stout. It’s a strong wort in a high degree of fermentation which was blended in at racking or packaging time. It’s effectively a sort of Kräusen.

Now, I had understand that certain Irish stout had a lesser portion of stale for tang as well as fresher for the body in a blend so, if Ron is listening, does this mean that three different agings including a heading as part of finishing were used? Or am I, as per, wrong?

Laura Hanland posts an interesting set of questions which popped to mind after a certain sort of restaurant experience:

In essence then, my food was deeply “not too bad” – usually enough for me to decide not to return for a repeat visit – but I loved the restaurant so much that I really think I am going to go back and give their pasta a go! And this is my conundrum. If you’re reviewing food, then the food must be good. Surely? But the lovely team, the genial surroundings… these were charming elements that I couldn’t ignore. Also I was a little bit taken by the scowling Italian elder who peered out at me from the kitchen. He gave the whole thing a very authentic feel of a family business. This review makes no sense. I don’t know if it will help you decide whether to visit or not. But I’ll be sure to tell you if I do get back for the pasta.

I think it makes perfect sense. One of the problems in the social media age with its instantly curated expertise (just add water… or, as with the craft carney, booze) is the expectation of mind blowing experiences. They rarely actually happen. For example, my chicken burger was actually a bit bland when we were out this week. Could have done with some chopped green onion in there. Or something. But the server was great as was the sharable carrot cake dessert. Look for the good in things. And put a little black pepper on the burger yourself. Don’t be lazy.

Pellicle‘s feature this week is by Jacob Smith – a discussion with and of the definitely not lazy Judith Gillies, co-founder of Cairn o’ Mohr, a Scottish producer of fruit wines and ciders:

There was little money to spare—Judith fondly recalls a cupboard acting as their only shop—yet, the couple enjoyed something far more valuable than excess cash: access to some of the country’s best fruit. Thanks to its loamy soils, moderate temperatures and—for Scotland—dryish weather, Perthshire is home to an array of world class berries, apples and flowers. As head of production at Cairn o’ Mohr, Judith puts this bounty to good work, producing around 18 different wines, three alcohol-free beverages and five ciders. While popular fruits like strawberries, brambles and raspberries are central figures in several of Cairn o’ Mohr’s wines, less appreciated ingredients like elderberries, oak leaf and gorse are just as commonly used.

I like this line, too: “We tend to take knobbly fruit,” Judith says. “The ones that are too big, too small, too ripe for the supermarkets, things like that.” And speaking of seeking out new tipples, Jancis R reported from a tasting of independent wineries from 15 central and eastern European nations:

Of the other countries whose wines I tasted, Croatia was the most stimulating. The wines, especially those from Istria in the far north of the country, seemed to have an extra layer of sophistication. The region’s special white-wine grape Malvazija Istarska (nothing to do with most other Malvasias) produces full-bodied wines with an apple-skin character, real grip and ageing potential. My favourite examples at the tasting were made, respectively, by the well-established Kozlović winery and the much younger enterprise owned by the unfortunately named Fakin family.

Beating us to EuroEast for drinks, The Beer Nut has been reporting live from Bulgaria this week. It sounds so good:

80% of being on holiday is a random bottle of something that’s €8 in a supermarket and has a picture of a fruit on the label. To my veins, please. Directly…  The next song will be performed by a man who looks like he should be on the sex offenders’ register but has sufficient connections to have avoided it… This open-air bar is opposite my hotel. On beautiful sunny days I’ve been looking across and thinking it would be nice for a drink. Here I am and my beer tastes like it was triple-filtered through a skunk’s anal gland… 

And for Labo(u)r Day, Dave Infante in VinePair was fairly free with the finger pointery over craft beer’s record in labo(u)r relations:

Substandard products, dangerous equipment failures, hell, even terrible rebrands — workers can help owners solve these problems with union training programs, higher self-enforced safety standards, and honest feedback from outside the boardroom bubble. But they need a voice on the job, and protection to use it even when it’s going to piss the boss off. This industry is getting left behind by drinkers. It cannot afford to be left behind by its workers at the same time. Like the Teamsters organizer at Stone this past Monday, I have a message to deliver this Labor Day weekend. This one is for brewery bosses and workers alike. The country is changing, and so is this industry. Which side are you on?

I know what side I am on when it comes to beer cocktails (because port and stout is not a beer cocktail… even though I called it just that in 2012) but the National Post shared a very extended article on beer cocktails that lingered over something from the 1990s built around a recollection of youth as part of creating the argument that one should not overthink… or even, really, think about these matters:

…Dad mentioned that I’d left some beer in the basement fridge that I might want to take home to drink. Investigation revealed that the bottles in question were the remainders of a six-pack of Tequiza. Some of you may recall this late-’90s-era beer brand, juiced with “the natural flavour of lime” and sweetened with agave nectar, a brand that lots of people in flannel shirts and Doc Martens used to consume while listening to Pearl Jam and waiting for our dial-up modems to connect to the internet. The portmanteau name was supposed to suggest a marriage of tequila and cerveza…

Never thought Tequiza would get that much media footprint but there you go.  Finally and definitely in the Tequiza zone, today is the day here in Ontario when I can walk to the corner store and get beer… probably a macro brand I don’t want and at a higher price than elsewhere. But I can get it at 7 am. So that is excellent. Does this mean death to the near century old macro brewers’s run retail monopoly aka “The Beer Store”? Can you say supply chain?

“Bring it on — we’re ready,” Roy Benin, president of The Beer Store, said in a statement. “We see this as a new chapter for The Beer Store and we’re excited to compete. All of our channels – from distribution to retail to deposit return will continue to deliver for Ontario.” The beer conglomerate said it has also expanded its distribution fleet, helping to bring close to 4,000 convenience stores online to sell beer. The retail giant is involved behind the scenes in stocking many of those locations, and grocery stores, as well as its own storefronts.

That being the case – is The Polk right? Is it all politics and money?

It’s not about access. It’s about Dougie needing more bread & circuses distractions for the low information voter to drive more votes his way when he calls the election. He wants to get into another majority before the RCMP gets deeper into the Greenbelt. He’s gonna win, too…

Maybe. Maaaaaybe. Hmm. In the meantime, if you want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam… until… Lew’s interview! And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*Ahh… we the drifty, Gen Xers in the era of the X: “What are you interested in?” “Nothing.” “Me neither.“
**Me, I’m all avout the social medias. Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (166) rising up to maybe… probably… likely pass Mastodon (931) in value… then the seemingly doomed trashy Twex (4,466) hovering somewhere well above my largely ignored Instagram (160), crap Threads (52) with Substack Notes (1) really dragging up the rear.

The Chores… More Chores… It’s The Weeks Of Chores Along With Some Beery News Notes

When last we met, I was happy as anything, wandering around Montreal on a few days away. That’s so last week. The first week of vacation. Then I came home to folk building the new fence and the related 24 foot tall tree removal on my side of the line. The fencing guys did a couple of the main branches with their power saws but I’m doing the rest by hand, sorting* and hauling most of the stuff away. Which is why this week’s beery news notes are brought to you by my Japanese pruning saw. It is the only thing I have ever bought which has each and every promised attribute. Forget that claim that beer makes you feel exactly like you wanted to feel like just before you had that beer. This beauty sits neatly in the cut, eats into the wood in both directions, stays sharp, creates minimal blisters. Japanese pruning saws. Get yours today.

First off, I am really grateful for Stephanie Grant‘s piece on her changing relationship with alcohol. She puts things so clearly, things that I have thought about myself and others over the years – especially this bit:

I haven’t dived into non-alcohol beers or mocktails, and I’m not sure that I will. I’m not someone who necessarily needs to replace beer with a non-alcoholic version. I know that there are some great options out there today, but when I am abstaining from alcohol, I don’t really feel the need to replace it with something that is similar to alcohol. I also feel the same way about meat substitutes. If I want to eat meat, I will eat meat, but if I want something vegetarian, I don’t necessarily need a meat-like substitute… if I really want a beer during the week, I have no problem drinking a beer and have no trouble sticking to one. That level of flexibility feels good to me and has made this new adventure feel even more doable…. It helps that I know other people who work in beer and the beverage industry as a whole that have also cut back on their drinking. I look to them for inspiration. Because of them, I know it’s possible.

For as long as I have been writing about beer my interest in drinking a lot of beer has slowly slipped away… well, maybe let’s say it has reduced. (Apparently, not unlike Ireland.) For a while now, I’ve been a none or maybe one with meals or maybe after mowing sorta person now.  I know, sounds like Old Man Day Napper. But that’s now due, you know, to hauling the boughs and branches to the yard waste depot.

Yet… when I do have a drink, I like to drink the swell stuff. So what are you drinking when in Lisbon? Not what you expect you might be, if Jason Wilson is right:

My choice for the first stop of the evening would be Quattro Teste, one of the best cocktail bars I’ve visited in any city. Run by Alf del Portillo, from Spain’s Basque Country, and Marta Premoli, from Lombardia, Italy, at Quattro Teste you can start with a shot of cider straight from the barrel, Basque style. Then move on to Alf’s take on the low-brow classic kalimotxo. It’s usually just a mix of red wine and Coke, but his version has a healthy pour of Amaro Lucano and a splash of Branca Menta to make it a kalimotxo revelation.

I am not sure my meagre daily ration would go in the direction of a kalimotxo but, go ahead, make the case for it. Jeff made the case, unpacking his thoughts on our conversation about the economics of local v regional noted last week as Question #7:

The regional breweries can’t compete with the giants on price, and lose the advantage of “local” affection the further they try to send beer. I recently got to see the barrelage of those regional breweries, and it is mostly sinking as this dynamic squeezes them more. And yet if you zoom in a bit, something interesting is going on as well. If you surveyed the beer cooler at the local grocery store in different regions (not just the U.S., but anywhere), you’d see different retail space given to local, regional, and national brands. Some places I visit have mostly national brands and a sad little pocket of local brands. In other places, the reverse is true.

There was also follow up over at their Patreon-based footnotes this week, when Boak and Bailey (Hello Jess and Ray!) looked for just the right word:

The idea of national-regional-local that Jeff Alworth writes about, after a discussion with Alan McLeod (hello, Alan!) feels like an important one. We look here at breweries like Butcombe, which are definitely tied to the West Country, but which don’t feel especially… loyal? Is that the word? They’re not national, exactly, but they’re too big, too remote, and too slick, to feel quite part of the scene. In Bristol, local means from the city. And ideally from the neighbourhood. Somerset and Gloucestershire too, at a push. We need to think about this some more.

I like that reference to “the scene.” A scene is something to which you can have personal affinity. My scene, for example, for a long time pre-pandemic extended much more to the south into central New York than to Toronto to my west.  It is about identity as much as anything but there is a clear tension between the economics and the identification with regionality. Put it this way. I support local breweries as much as I do because I can drive to them all. That is a distinct relationship where the economics and identity of local might look like loyal but perhaps it is only practical. At the regional level one needs to make more of an effort, both the brewer and buyer. I probably put a premium on spotting a Great Lakes zone beer. National craft? Might as well be ketchup. I’ll buy it but mainly on based on the price with hard eye on the best before date.

On the subject of scene, it has many facets. We see that in the piece Laura Hadland had published in What’s Brewing which explored the history of beer serving measurements below the pint. It illustrated the hazards to be encountered in place to plane and time to time – as illustrated by the “schooner”:

The two-third pint measure was not legally recognised as a specified measure until October 2011. Despite this late introduction, the measure was not new. A publican in Greenock, Scotland, is recorded as testing the market for the schooner – a glass of American invention – in the 1870s. His tuppeny drink was described by locals as the Wee Pint and seems to have met with relative success, spreading to other venues in the area. The two-third schooner for beer is not to be confused with the sherry glass of the same name – a tall, waisted 3.5oz glass that was popularised in the UK in the 1960s, alongside its smaller cousin, the clipper. To add another layer of bemusement, a Canadian beer schooner is a 32oz super-sized affair!

I like that, the “wee pint” – basically the size you get in the US now when you ask for a pint. What else is going on? Pete Brown posted his take on George Orwell’s perfect urban pub “Moon Under Water” but with the perfect English country pub in mind:

There’s a big open fire at one end of the room. In winter, you have to be here at opening time to claim the table next to it. There’s also a large, shiny-seated wooden chair opposite. It’s the kind of chair you don’t sit in unless you’ve been drinking here since the pub was built. The walls and ceilings are decorated with random stuff – nothing as obvious as horse brasses or old black-and-white photos of the pub. A lot of the décor relates to the name of the pub (which isn’t really the Old Stone House.) But on top of that (sometimes literally) there’s a collection of old scythes. A bowsaw. A 1930s policeman’s helmet. A case full of arrows.

And… wait for it. There is a twist. By the way, R+J of B+B may have found their own new perfect pub even though the first dealt with some well-founded doubts:

…people who are much more clued into Bristol pub gossip than us told us they’d heard Sam Gregory, landlord of The Bank Tavern, was interested in taking it on. You might have heard of The Bank, even if you don’t know Bristol: it’s the one with the four-year waiting list for reservations for Sunday lunch. We filed this news under “We’ll believe it when we see it”. So much can go wrong with plans to revive pubs, as we’ve seen with successive attempts to take on The Rhubarb.

Also extolling the ideal pub this week was ATJ whose A Pub For All Seasons comes out soon. He summarized the goal of the book:

Deep breath, then: A Pub For All Seasons is a narrative non-fiction travel book about my journey through the UK over the four seasons in search of how pubs change organically, unconsciously, without fanfare, almost with nobody noticing. It is about how pubs echo the seasonal drinks and dishes we fancy throughout the year — as they change a pub also changes.

Speaking of which, I received my copy of Martyn’s new book, Around the World in 80 Beers: A Global History of Brewing, a study of brewing history through 80 beers from around the world. Very oddly, exactly 2.5% of the beers discussed were from my homeland, the Canadian Maritimes. The entry on Keith’s IPA is (shall we say) kind but does highlight, as do a number of others, the imperial reach of British brewing.  My first skim though did raise one question. Has anyone actually seen that receipe for great-grandpaw’s beer that was the foundation for Sam Adams Boston Lager?

Other than witnessing the praising of glitter beer well after it “glit-ted” its last “-ter“**, I was interested in the thoughts Doug Veliky shared on the effect of Hazy with about a decade’s reflection – and expectually its effects on other style as well as style itself:

The term “American IPA” appears to mean little that can be trusted anymore, at least consistently and nationally for someone traveling, and might as well be shelved completely by the US brewing scene. It’s turned into a filler word to show more intention to the style, but that intention is now be muddy and misleading. The reason I used to like the descriptor is because it could serve as a way to communicate clear and bitter, while letting West Coast IPAs be their more specific versions, still leaving a wide range of variables to incorporate and differentiate with.

In Pellicle, Will Hawkes explored other sorts of fundamental changes in his excellent biography of an important figure in mid-1900s British brewing, Dr. Dora Kulka, and her escape from the Nazi we well as how her work in yeast biochemistry supported the early adoption of lager brewing:

Dora produced a stout (“Your vitamin stout is good,” Erna Hollitscher, to whom she sent a bottle, told her; “In spite of the protest of some English people I still don’t think it is so very different from beer!”), a pale ale and, most significantly, a lager. She probably thought little of it, but for the powers-that-be at The Hope Brewery it was like a lightbulb flickering on. Just a few years later, Claywheels Lane became the first British home of Carling Black Label, the beer that started the British lager revolution, and that has been the nation’s favourite since the early 1980s…. Hope & Anchor began making their own lager—Anchor Lager—very soon after the War ended. “Dr Kulka got us brewing a lager. She noticed Sheffield water was similar to that of Pilsen in Czechoslovakia, where her family came from, and suggested we make one. That’s what set us going.”

It will be harder to find a lager in some communities in northern Ontario now that the implications of the new beer sales in private stores are playing out:

The Beer Store has confirmed that the 8 James Bay Rd. location in Cochrane is permanently closing on Sept. 9… In Cochrane, the Alcohol and Gaming Commission of Ontario (AGCO) has approved two licences for convenience stores that will be able to sell alcohol — the Cochrane Truck Stop at 99 Hwy. 11 S., and COSTCAN Liquor at 143 Fourth St. W. Unit B. The Beer Store locations in Geraldton and Nipigon are also set to close next month.  Gordon Mackenzie, a former Nipigon councillor wrote to The Beer Store president, highlighting the impacts of the closure on the community, noting his concerns that the closure will add to the long-standing issues of vacant buildings populating the downtown core and the loss of job opportunities. The community has also noted that The Beer Store is the only location to return empties to.

Note: “My bet is the price of beer will go up, especially in northern Ontario.” In suburban southern Ontario, the issues are different, as over licensing as 350 new retailers will open up in one municipality on the same day. Plus: “stores will be allowed to sell starting at 7 a.m. and up to 11 p.m., two hours earlier in the morning and later at night than the current operating hours.” Really? Pre-school beers? How long until we read the “drunk guys in grade 12 first class home room” story?

And, relatedly perhaps in terms of change, in his Hop Queries, Stan shared some news about the German hop harvest that ended up with a bit of an odd conclusion:

Each of Germany’s five hop growing regions (Hallertau is by far the largest) provided estimates as harvest began. Production in the Hallertau increased 21 percent over 2023, to 42,350 metric tons, while overall German production grew 18.8 percent to 48,964 metric tons (98.1 million pounds). Why? Yields in Germany were up 20.5 percent. Although yields in 2023 had improved on 2022’s particularly disappointing harvest, they were still below average… The overall harvest yielded about nine percent more hops than an average crop the last 10 years, which a press releases notes will be sold into a market that is “. . . oversupplied.”

“Oversupply” does no lead to cheering as it turns out. A bumper crop causes concerns in a retracting marketplace for beer.

I am sure there is a bit of a punning opportunity related to the exhuberent abundance of my week’s chores there but I am a bit too tired to try. Timber depot, yard waste yard, worn out fabric drop off, vee vee boutique and, most excitingly, the hazardous waste receiving area. Touched all the bases. So… that being the case… here are the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.*** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday… with a top drawer effort this week. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam… until… Lew’s interview! And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*Those straight branches to the right are all around ten feet long and will be next year’s tomato poles.
**Not sure if or even how my disinterest in glitter beer translates into sexism but there you have it. Adulterations and adjuncts are simply gak.
***This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (151) rising up to maybe… probably… likely pass Mastodon (930) in value… then the seemingly doomed trashy Twex (4,469) hovering somewhere well above my largely ignored Instagram (160), crap Threads (52) with Substack Notes (1) really dragging up the rear.

A Most Thoroughly August Edition Of Your Beery News Notes

What can you say about August that we each haven’t thought in our hearts of hearts? We are now well into the downside of the year, four months and three weeks and a bit until Christmas. It’s always struck me as odd that the first half of the year has seven months while the second only has five. August. Hmm. Plus it all gets a bit endtimesy around now. The garden gets weedy and a bit tired in the corners. We even got forest fire smoke from Pennsylvania this week, for God’s sake! Looks!! Good thing there’s all those fit folk at the Olympics in Paris, over there throwing themselves against the track, against the ball, against ocean waves and against each others fists to give us all at home cheering on the sofa an endorphin boost. Speaking of the Olympics, how’s the beer?

Anyone who was planning on heading over to Paris for the 2024 Olympics and expected to be having a boozy jaunt in a stadium is going to be sorely disappointed. Almost everyone who has got tickets to see bits of the 2024 Olympics will not be allowed to buy alcohol at the venues where the sporting competitions are taking place… if you must drink beer inside the venues then you’ll have to stick with the non-alcoholic stuff. For half a litre of non-alcoholic beer you’ll need to be spending €8 (£6.74), while if you want a 400ml drink of zero alcohol beer with some lemon juice in it that’ll cost €6 (£5.05).

Whhhaaaaat?!?!? Really? I’d be tempted to get me a robot but I suppose that makes sense in the keeping the eye on the ball sense for spectators but, more importantly, what is the point of cutting NA beer with juice? Don’t worry, however, as the rich in catered VIP zones will be able to drink… because… France… or the Olympics… or…

Same as it ever was? Things go around and around. Consider this piece from Jessica Mason in TDB on salting your beer:

According to the reports via Parade, the trendsetters claimed that “adding a bit of salt to your inexpensive brew will enhance the flavour” and described how “some people add salt to certain beers, like sours or IPAs, to enhance the fruity notes and reduce the bitterness” and suggested that “for those ‘cheaper’ beers, it’s supposed to make the brew taste a bit more highbrow”. The report emphasised how “Texans take beer salt so seriously” and said that drinkers were “likely to find lots of flavoured beer salt options when you want to crack open a cold one”.

Taverns when I was a lad in Halifax, Nova Scotia in the 1980s had shakers of salt on the tables. It was an old guy thing even back then, used by the hard cases in the back corners, but soon a little rattle of the shaker was a habit at the Seahorse or the Lower Deck when the unpasturized generic draft was a little off. Definitely done at the Midtown.

More information has been released on experimentation with the hotest new brewing grain in town, fonio. Interesting news even if this was a rather silly statement from Carlsberg director of brewing science and technology Zoran Gojkovic apparently (but I hope incorrectly) recalling a past discussion with Garrett Oliver:

“The internet says it is millet, but there are lots of millet grains and this one comes from Africa. But, back then, I misunderstood was what it really was all about. If someone tells you something is beef, but really it is like a variety, like wagyu steak, then it can be more easily understood. What I didn’t know was that fonio, compared to other kinds of millet, is like the wagyu steak of grains. Millet, as a cereal could be quite boring, but this in its pure formula is not boring. It is elegant.”

I’m more comfortable with it being the warp drive of millets – but only because that is obviously even more silly. Or is it the warp drives of wagyu? Or the wagyu of warp? That’s the fonio beer name I want to see: Wagyu of Warp!

And, speaking of silly, we have yet another study that resulted from the study of studies that studied booze and, again, it has been determined that there has been a lack of studiouness about that J-Curve fibbery:

…a new analysis challenges the thinking and blames the rosy message on flawed research that compares drinkers with people who are sick and sober. Scientists in Canada delved into 107 published studies on people’s drinking habits and how long they lived. In most cases, they found that drinkers were compared with people who abstained or consumed very little alcohol, without taking into account that some had cut down or quit through ill health. The finding means that amid the abstainers and occasional drinkers are a significant number of sick people, bringing the group’s average health down, and making light to moderate drinkers look better off in comparison.

I mentioned how dodgy the concept was at least as far back in 2018 but this newer focus on the problem of including “people who had stopped or cut down their drinking for health reasons in the comparison group” is critical. Note: not drinking because you are sick is different that being sick due to not drinking.

Note too: “golloping beer with zest” was a thing. Gary explains.

In Pellicle, David Jesuason wrote about one of the the tougher aspects, the mental health implications, that can go along with setting out to run a small brewery. This is how he set the scene at McColl’s Brewery of Evenwood, County Durham before help arrived:

“I came here thinking all I have to do is 150 casks a week and it didn’t happen,” Danny says. “Because I did it [before] I thought I was capable of doing it and not even knowing it was the wrong [thing to do] as well.” Danny’s mental health suffered because there was no long-term strategy, just day-to-day drudgery. Graft instead of focus. “I couldn’t make good decisions,” he tells me. He was running the entire operation by himself: brewing, selling and even delivering the beer to customers. It was far too much to take on, his mental health suffered and Gemma, his wife, became worried about him having suffered from depression herself.

That piece reminded me of the life of a farmer, alone with their business subject to the whims of nature and the trade. Should brewing trade associations provide mental health support programs similar to those being set up for agriculture?

Also on the ag beat, Stan has given us something to chew on with his July 2024 edition of Hop Queries, Vol. 8, No. 3 for those who are trying to collect a full set. He mentions that harvest time has begun, triggering images of golden light on hedgerow graced horse plowed scenes, perhaps mixing with Beethoven’s 6th wafting quietly in from somewhere… then – WHAMMO – the invasion of the lab-coated eggheads begins:

Scientists at Sapporo in Japan used headband sensors to measure the brainwaves of participants… The subjects reported feeling relaxed by the aromas of linalool and geraniol because they provided floral and green impressions… An increasing tendency in the rhythm regularities of the frequency fluctuations of the right frontal alpha-waves while drinking a European pilsner-type beer with aromas characterized by hops. 

HEADBAND SENSORS!!! And, for the double, Stan pointed to this number crunching post from Phil Cook on Monday but (even though I may risk breaking an unwritten weekly updating rule) I want to unpack this point in more detail – one key difference between Australian and other beer judging events:

Because there’s a list of every beer entered, not just those that win medals, we can calculate some ‘batting averages’ to better compare how each brewery fared. So, I’ve worked out each entrant’s medal percentage (MPC: how many of their beers won a medal, of any kind) and their points per entry (PPE: adding 3 for gold, 2 for silver, 1 for bronze, then dividing by number of entries submitted). Bigger numbers are better in both cases; overall about 74% of beers entered earned a medal,2 and if your PPE was 1.00 or higher your brewery was in the top half of the competition. 

This would be a huge step towards making the results of these events more meaningful that those of the moveable buffet of the international circle of they who judge. Being able to figure out brewery top rankings as well as those surprising disappointments would be a great benefit to consumers. But who in beer puts the buyer first?

Perhaps connected, Jeff shared his thoughts on the financial perils of being a freelancer writing about the brewing trade without separate income:

Writing is a terrible way to make a living. It’s why people end up going into marketing. You could spend your days scrambling after $600 articles, or you could get a job for $60k with benefits. This is why we bleed great writers, who take their services to companies who will pay what their work is worth. It’s not just that the money’s bad—it’s also hard to get. If you could somehow stack up your articles and get a couple in every week, you could make a decent living, maybe fifty, sixty grand a year before taxes… Trying to pitch stories, and then research, report, and write a hundred of them in a year? I’m not saying it’s impossible, but again, you’d be barely making more than working at McDonald’s if you somehow enjoyed that level of “success,” which perhaps 2-3% of working freelancers enjoy.

The best line was near the end: “If you have any other choice, don’t write.” What he means (of course… or rather I hope!) is don’t write for money but this isn’t news.* Still… write. Writing a free, joyful and easy experience of expression. Scribble, jot, draft, forget and rediscover – and, yes, even submit. Just don’t think you’re going to be buying the kiddies shoes with the income.

Joyful, too, is Dave “Still No Relation” Bailey’s cartooning, also in Pellicle, which this month explored the notion of perfection.  And if you want an example of writing for joy, ATJ has been working on one particular theme quite a bit over at his Substack, that being ATJ sitting in a pub and looking at the details of the scene around him. Second or third time I read one of his I thought “hmm…now, that sounds familiar” BUT as this week’s edition testifies its his process being worked out before our eyes:

My eye was caught by a faded photo of the pub, sometime before World War I. Outside it, there stood a line of long dead regulars, mainly men, standing still, a couple smiling, the rest sombre and holding themselves stiffly as if on parade, which several years later many of them would be, ready to march off to war. A long ago day, the sun shining maybe, though given the quality of the photo it was hard to say. Bowler hats, cloth caps, none of them bareheaded for that was not how they presented themselves to the world then. I’d like to think that once the photographer finished, off the men went into the pub, glasses of ale and cider purchased and amid the hubbub there would have been little time for reflection.

Sharp stuff. And it sure beats the sort of cash-focused writing that has recently given us such gems as “deepest echelons of the industry” and “with demand being high, the category has continued to thrive, despite the sector struggling” and the astoundingly poorly thought out alleged expression of expertise “Liquids within the same ‘competitive set’ are not distinctive from one another as liquids.” Bring on the robots of A.I.! Viva Robots!!

No, I didn’t mean that. There are no robots of joy. It’s actually all around us already now if you look for joy. We see it in a long wandering piece about wandering at length. And we also see it at home as when Rachel Hendry in her emailed newsletter J’Adore Le Plonk shared some thoughts on the role and value of the leftover bottle of wine there in the kitchen that was opened a few days ago… and may have lost whatever finesse it had:

Service work should neither be seen nor paid, tends to be the general consensus and when my wine joins me in a position of domestic work I attach the same framework to it. Why add this beautiful, evocative glass of wine to my dish when I can reach for something leftover, or looked down on, fuck it, why not just add water instead? The recipe provides a role for a wine that is past its best, that may otherwise be retired down the drain and into the bin. It doesn’t, however, mean the wine isn’t important. Wine has many roles in our lives and contributor in the kitchen can be one of them. As I work through my hesitation and add a splash of my wine to the courgettes slowly melting into butter I notice I have not lost anything in the process. The wine is still mine to enjoy, I have placed value on an ingredient as I would like to be valued myself and the meal tastes better for it.

And I should have mentioned that Katie wrote a few weeks ago about trying Italian wines with any sorts of unexpected flavours to see what works for you. My tip? Chianti with roast turkey. It can have a swell cranberry vibe going on. Try a turkey and blue cheese sandwich with slices of pear and a cold glass of Chianti. Could sound weird but it works. Not this weird, mind you, but there that gets a lot going on.

That is it. Enough! Here are the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.**** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday… with a top drawer effort this week. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam… until… Lew’s interview! And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*My full sympathies (though I might have used the phrase “good writers” to convey a sense of realism.) I wrote this in an email to Max, now eleven years ago: “It is tough. There is no money in beer writing so if that is all you have to go on… I have met with pro writers over beer and always find them bagged out and drained from the nights of PR work in pubs to keep the wolf from the door. I complained once somewhere about how craft brewers should be supporting good beer writers directly without expectation of return and this was met with howls – even from writers. Earn your way as a freelancer, said the freelancers. Suck it up and take the junkets, said those on the junkets.” Is that the macho forehead + wall thinking part of the freelancing problem?
**This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (132) rising up to maybe… probably… likely pass Mastodon (930) in value… then the seemingly doomed trashy Twex (4,483) hovering somewhere well above my largely ignored Instagram (160), crap Threads (52) with Substack Notes (1) really dragging up the rear.