Category: Industry Marketing

Beer. News. Notes. Phrases. Words. Selections. Pretentious. Minimalist. Heading. Formats.

What a week! I had no idea that I’d make it to this Wednesday evening when upon I do scribble out these notes. And it’s not even sun up before I’m out the door, although the moon apparently has a decent view up there looking east.  And the reading takes a bit more digging. But as B+B wrote:

…we embraced that: let’s focus on some smaller, more unusual pieces from old skool blogs and old-fashioned Web 1.0 hobby sites. That’s good stuff, too.*****

Agreed. Enough complaining. Let’s get at it. I do like this entry in Every Pub in Dublin if only for its lack of information:

I just walked in and looked for it. And found it relatively easily, as its basically just straight back from the front door, albeit well into the hotel. It’s quite a fancy hotel bar, but nothing incredibly special. I doubt many people ever go here just to drink, what with the Baggot Street and Haddington Road pubs nearby, but you *could*.

Even more of a deterrant to drinking in Dublin is this explanation by Lisa Grimm of the environs of her pub of the week, The Circular:

…the first stone bridge was built here over the Grand Canal in 1795, replacing an earlier wooden structure, and its resemblance to Venice’s Ponte Di Rialto gave the bridge, as well as the surrounding area, its better-known name. There are stories of a Black Shuck-type dog stalking the underside of the bridge, with some tales more specifically citing the devil himself appearing as a black dog in the area. Indeed, devilish attachments (literally) continued with a stone ‘devil’ head formerly being affixed to the bridge – though whether the stories or the sculpture came first is open to investigation. 

Satan himself! Yikes. [You know, I just thought it was a song by The Darkness.] On a more positive or at least not as terrifying note, there was a good bit of writing from Jessica Mason this week on a fairly singular business decision seeing one craft brewer and wine cidery to join up on distribution:

On-trade customers can now buy Red Fin cider products directly from Siren, packed in the brewery’s 30l stainless steel kegs. Two Red Fin ciders are available alongside Siren’s beers to help publicans consolidate their beer and cider deliveries. Further benefits include the option for pubs to take advantage of collaborative brand activations and events as well as custom installations. According to the business owners the new partnership isn’t financial and neither company has a stake in the other. However, the independent businesses describe it as “strategic”.

Sensible. E.P. Taylor would be pleased by the effort to cut what he would have called waste – the failure to find harmoneous deals on the non-profit making expenses. Seeing what is around you with fresh eyes was also the subject of a great interview early one morning this past weekend on CBC Ontario’s Fresh Air on a South African brewery working to support local traditional brewing:

Reitumetse Kholumo is the founder of Kwela Brews in South Africa. She recently won a pitch competition at Queen’s University for her venture.She told us how she is using the prize money to empower women and protect the Indigenous tradition of sorghum beer.

More here on Kwela Brews in this Forbes Africa article from last year. There were two other articles that caught my eye this week which touched on beer and colonialism. First, in New Zealand recently there has been controversy about the naming of a beer after a Māori navigator:

Te Aro Brewing named its Kupe New Zealand IPA after the Polynesian navigator as part of its Age of Discovery series – a limited range of beers showcasing historical explorers including Christopher Columbus and Ferdinand Magellan…  Both complaints argued the association of Kupe exploited, degraded, denigrated, and demeaned his mana and, therefore, that of his descendants and the people and places associated with him….”I’m really upset about it because our tupuna is being used as a platform for promoting alcohol, and his name being used on the [packaging] says we agree to this, and we don’t,” she said. “Culture should not be used in that form; whether it be Māori, whether it be other indigenous peoples, or whether it be our community – our babies are having to walk past that every single day… that advertising, that promotion… Peka said she wanted to acknowledge the people that had used their voice to make a difference for the whānau, community and cultures within Aotearoa.”  

I will leave it to you to look up the meaning of manu, tupuna and whānau like I did. The other story is the article this week in Pellicle by David Nilsen on the colonial and Indigenous legacies of brewing in Quito, Ecuador – that capital of a nation facing many serious issues. Elsewhere** we have seen how the perspectives from beer writers on a visit have posed, shall we say, challenges but this artlcle manages this well, if a bit obliquely:

…that rural connection has, sadly, not always helped chicha’s image in Quito as the city tries uncomfortably to balance its Indigenous heritage with its cosmopolitan aspirations. “A lot of people here grew up knowing about chicha, with their aunt or grandmother making it,” he says. “For many years, it had a stigma as a drink that was only for the lower classes living in the country. In Quito, as craft brewers became more knowledgeable about fermentation, they became more interested in reclaiming and revitalising this from their heritage.”

David sets it out for your consideration. We see the colonial hand moving in many ways in the article. The taprooms with the IPA.  The central presence of the monestary and the museum. The application of science upon an Indigenous practice without space for a voice speaking for the pre-contact and continuing original culture as we heard the Māori perspective above. There is much packed into this piece.

Building on the least serious or perhaps most recent form of those intrustions from abroad, in Britian apparently SIBA is sick of “craft beer”…  if only as a term:

Small breweries in the UK are ditching the term “craft beer” in favour of “indie beer”, warning that global corporations have bamboozled many drinkers into believing that formerly independent brands are still artisanal hidden gems. In a survey by YouGov that marks a new phase of the bitter war over what constitutes “craft beer”, consumers were asked to say whether 10 beer brands were made by “independent craft breweries”… More than three-quarters of those surveyed said they felt consumers were being “misled”…

CAMRA is in on the campaign as well. So is “craft” now a dirty word in Britain? Is it dead… again? Hmm… and there was also an interesting choice of words in an interesting paid advertorial this week in Politico, “sponsor generated content” it says. By Julia Leferman of the Brewers of Europe. Why is this bit of lobbyist comms interesting? Because of this passage:

Brewers are empowering consumers with the tools to take responsible decisions. This is about choice: if people don’t wish to, or simply shouldn’t, consume alcohol, they can still participate in the social experience of sharing a beer with friends and family. At the same time, brewers have pioneered initiatives in education and community engagement to encourage a better drinking culture and help reduce alcohol-related harm.

Could you imagine a North American trade organization place “alcohol” and “harm” that closely? Speaking of choice of words, Stan stood up for flavoured beer this week, building on the use of “beer flavoured beer” and admitting at least one of his sins:

I was wrong to use the term. It can be used to exclude, wielded as a weapon by drinkers who imply they know something others do not. “I can appreciate beer-flavored beer, the complex flavors that result from the interaction of malt and yeast in a simple helles. You are not worthy.” More obviously, it also excludes many, many, many flavors. In fact, some drinkers do not like the flavors in what they’ve come to know as beer-flavored beer. A survey of consumers in non-alcoholic beers in Northern California found they did not care for the “beer like” aroma, taste or mouthfeel they associate with non-alcoholic beers that were intended to mimic alcohol-containing lagers.

Let us be honest. Flavours that come from adjuncts are just not that interesting.  The infinity that four ingredients can provide is enough for me. That’s brewing skill enough to draw me in. To be fair,² Stan did mention that he “would not drink a peanut butter chocolate merlot, but I would like to try the peanut butter chocolate porter from Schell’s.” I wonder what it would taste like? Oh, I know. Peanut butter and chocolate! Brilliant. I am not going to judge – but masking the taste of beer by adding other things to it is in the fine tradition of alco-pops. Fine. I judged. But has any industry succeeded long term by focusing on newbie marketing? One – candy. And I get that it’s a business decision to chase that market but it does seem interesting to me how that trend has tracked in parallel in recent years with the stalling and contraction of interest in good beer. A curse. A pox. Jeff has more, much of what I don’t buy given the tone of sheer presentist congratulationism.**** Still, it’s not that far off my favourite version of the phrase is 1998’s “beer-flavoured water” to describe PBR.

Consider this as something of a contrapunct to all that, entirely thoughtful words from Rachel Hendry (h/t to KM) within her thoughts this week on “Wine and Cider”:

When trees are knocked down, when orchards are treated poorly in the name of higher yields, when cider is infantilised and drinks are manipulated and artificially mimicked in order to make more money for big brands, very few of us win. Where lack of care destroys, care itself transforms. Those who take the more romantic approach, who approach the trees and their fruit and the ecosystems around it with care, who make their drinks to showcase the amazing things that apples have to say once fermented, who pick and press and pour and produce with such ferocity of respect and reverence, well our lands and our lives are better for it. We owe them so much.

I like that. A lot. Romance as integrity. As opposed to infantilism. See above. Maybe. Perhaps quite conversely but still about the language, when they are not bored (at least according to a poll run by the imported and apparently not boring brand Kingfisher) British lager drinkers appear to be really angry with brewers:

One person described a 3.4 percent strength beer as a ‘f**king shandy’, while another lamented Grolsch as a ‘once decent’ tipple, and said he’d been a fan of the old five percent mix. He wondered who the 3.4 percent beer was aimed at, while a third declared: “Grolsch, now alternatively known as p**s.” Someone else said the downgrade made Grolsch into a ‘run of the mill session lager’ that was ‘certainly no longer premium’.

Another sort of infantilisation, I suppose. Potty mouth. Still… journalism FTW. Note: Britons are also livid over noisy upgraded beer gardens and ugly view blocking teepees in upgraded beer gardens.

Finally, Stan** went someway to answer my question when he indicated that the NAGBW attracted 269 submissions from 96 entrants this year. I wonder if that is an increase or decrease? As the scope of the focus narrowed to those who “cover” the beer industry, one can’t help make comparisons*** with the often seemingly more vibrant and ecclectic awards from the British Guild of Beer Writers. Where is the Hawkes? Where is the Jesudason? Yet… I was really pleased to see the first place wine for the fabulous Courtney Iseman for her “Secondary Fermentation — New York City’s Strong Rope Brewery and the East Coast Cask Revival” in Pellicle last December. A writer of fine strong words like “craft beer cringe” and “toxic fandom“, I remember when I saw the title of her winning piece I thought “please reference Gotham Imbiber… please oh please” and yup there is was. Proper job. Proper recognition.

That’s enough. How many links do you need? Until the boo-tastic edition next Thursday, for more beery news check out Boak and Bailey every Saturday and Stan going strong again each and every Monday. Then listen to Lew’s podcast (if he ever does one) and get your emailed issue of Episodes of my Pub Life by David Jesudason on the (now very) odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is out there with the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? Check out the Beer Ladies Podcast. That’s quite good and they are revving up for a new year. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water is gone which is not surprising as the ask was $10 a month. Pete Brown’s one cost a fifth of that but only had the one post.

*For example, the stunning white-washing of German atrocities in Brazil or the naive deflection of the genocide by American Revolutionaries against the Haudenosaunee in New York.
**For the double!
***Hmm… maybe “best in the world, if it is focused on the trade side, written in English, relevant to an American perspective and, yes, written by one who submitted“… perhaps?
****That’s a new one… I like it… BUT THESE FOOTNOTES AREN’T EVEN IN ORDER!!!!
*****“Evanescent“!?!? Really???? At least it isn’t “quotidian”… if there were every a inflationary ten dollar word that is never needed and rarely used correctly it’s friggin’ “quotidian”… sheesh… yet also**. See also this sort of devaluation of a concept… no one at all is shocked by a beer trade fact… no one cares…
²Am I ever not?

These Be The Reflective Yet Exhuberant And Cardigan Considering First Beery News Notes For Q424

Barrel Room Jolly Pumpkin 2007

I was thinking about these weekly things I write and whether there are themes are not. Mainly because I thought last week’s was pretty theme-y. Thematic perhaps. All about ones relationship with the ancillaries surrounding beer. Sorta. I tell myself that by writing these summaries I am tracing, following patterns. But I rarely go back and look. Behind the scenes, there are no graphs being added to every seven days. Then Jeff posted about an AI widget that Google has posted and I plunked a document I worked on years ago, trying to combine my research on English strong ales of the 1600s, the ones named after cities like Hull or Margate. Whammo. Summary and key points in about 3 seconds. Weird. Yet not uncompelling.

Back to the present, we have lost one of the great experimental US brewers with the passing of Ron Jeffries of Michigan and Hawaii:

A true embodiment of ohana, Ron was not only a loving family man but also a creative genius and lifelong learner. He dedicated his life to sharing his knowledge, serving as a mentor in the brewing industry. As a legacy brewer and the founder of Jolly Pumpkin Artisan Ales, his contributions to the craft are immeasurable. In his final year, Ron fulfilled the lifelong dream of moving to Hawaii where he eagerly worked on his family brewery. He was excited about what the future was bringing and what he would be bringing to the world with Hilo Brewing Company/ Holoholo Brewing. He cherished moments spent on his lanai, soaking in the Hilo rain with a pint in hand.

In 2007, I found myself at Jolly Pumpkin in Dexter and Ron Jefferies gave me a hour of his time at the end of a long day. That’s his barrel room from that visit up there. Frankly I don’t meet a lot of people I write about so I was it was a real treat.  My favourite part of the talk was his curiosity in what exactly beer blogging was and might be. He also doubled over with a big laugh at my story about the December 2006 Hair of the Dog shipment with the incompetent capping and how the yeast saved the beer. I visited again a few years later and he was just as swell. Very sorry to hear that he passed.

On a cheerier topic and adding to the discussion about the need for the pint from last week, Liam wrote a very interesting bit about what he calls the “meejum”:

…how much beer was actually in a meejum? The simple answer seems to be a little less than a pint as per the comments from our annoyed Londoner above, but I have come across a couple of others mentions of the volume too. In a court case in Dundalk in 1904 the judge has the same question and was told it was ‘a glass and a half’ (426ml) and another mention in 1901 that says it was ‘two-thirds of a pint’ (379ml). A more recent comment from a letter to the Irish Independent in 2003 looking for the medium to be reinstated, it is said that it was ‘approximately 500ml’.  With a pint being 568ml we can see some wildly fluctuating volumes here, but I think we are missing the original point of the medium, which was to give the consumer a drink based on price and not volume, so therefore it is very possible that a medium was a different size in different counties – and even different pubs. It was a portion of beer that equalled a value that was acceptable to the working man.

And we note the announcement of the coming retirement of Humphrey Smith, the controversial Chairman of Samuel Smith’s Brewery and perhaps good beer’s Epimetheus, taking particular guidance from Old Mudgie:

Despite all these problems, it has to be said that Sam’s pubs, when they are open, have a very distinctive appeal that is not matched by any of their competitors. They offer comfortable seating, traditional décor with plenty of dark wood, an absence of TV sport and piped music, and only admit children if dining, making their wet-led pubs adults-only. They are oases of calm. They may not offer the widest choice of beer, or the absolute best beer, but in many locations they are the most congenial pubs around.

A new source to me, Literary Hub published a passage or perhaps a chapter on the history of Pilsner drawn from Hopped Up: How Travel, Trade, and Taste Made Beer a Global Commodity by Jeffrey M. Pilcher published by Oxford Univ Press:

Few visitors in the early nineteenth century might have guessed that the market town of Pilsen, on the road from Prague to Bavaria, would become world renowned for its clear, sparkling beers. Having grown rich from the business of anthracite mining, residents imported Bavarian lagers. In 1840, the town fathers decided to invest some of their mining profits in the construction of a municipal brewery. The first tasting, held on St. Martin’s Day, November 11, 1842, brought their home-grown beverage local acclaim. But apart from the basic recipe of Saaz hops, Moravian malt, soft water, and lager yeast, little is known about how Pilsner acquired its legendary status. It was prized, at first, as an exotic “Bavarian” beer, and the malting process relied on British advances in indirect heating, like Sedlmayr’s Munich malt, but without the final burst of caramelization. The brewery’s capacity of just thirty-six hectoliters, about twenty barrels, meant that the beer was sold primarily in local markets. 

My problem with these things is, of course, whether is it, you know, true – keeping in mind, of course, the degree of abstraction at play. It speaks nothing of Prof. Pilcher for me to point out that Pilsner’s history has been stated, restated and revised and refused and refined and (… you get my point…) so often in the last wee while that it gets one in a big of a fog. But there is a certain compelling style to the passage provided in LitHub that I would invite comment from those closer to the topic.

Speaking of style, I missed this post by B+B last week just at the deadline on spinning LP records in pubs and why it works for them:

The magic that people perceive in cask ale is similar to the magic they perceive in pub buildings which is similar to the magic they perceive in the sound of vinyl. A sense of connecting with something authentic. They’re also essentially nostalgic. Most pubs are embassies of the past. Victorian buildings with plastic Watneys clocks, Bass on the bar, and packets of pork scratchings whose packets haven’t been redesigned since 1981. It’s not unusual to find a pub with a stack of records in the corner or behind the bar. Albums that, if they were sold on Discogs, would not warrant a ‘Mint’ or ‘VG+’ rating. Split sleeves, yellowing inner sleeves, with a whiff of stale beer and cigarette smoke about them.

Writing on FB, Alistair brought my attention to a surprisingly startling and poignant video about the loss of working class neighbourhood and working class neighbourhood pubs as part of the modernization of in Salford, England in the 1960s. Here’s the video from the BBC from the time. It appears the modernization did not fully take. Then I thought… Salford… I know that place.  Pellicle posted a podcast about Marble Brewing of Salford back in 2023.  And Martin (with an “i”) has been there, too. The juxtaposition of each stage of Hanky Park over the sixty years is remarkable.

And, over on BlueSky, I came across an interesting thread on why hip-hop culture connects with Hennessey cognac and why Lebron is tying his brand to the drink:

During the war, African Americans stationed in France began consuming Hennessy. Afterwards, Hennessy, being French & having a different relationship with Black people than American companies, trail blazed by simply marketing to & employing Black people, carving out an extremely loyal consumer base. WWII saw Black soldiers abroad enduring antagonism from USA, like leaflets being dropped over France claiming they had tails in order to discourage sexual intermingling. Many were dismayed to find that their service in the effort of helping stop genocide abroad had not granted them humanity at home. During that time Hennessy was continuing to cater to African Americans & before we were sensationalizing terms like DEI, they had hired Black Olympian Herb Douglass as their VP of Urban Market Development, a role he served in for over 30 years. This history is why you hear about Hennessy in hip hop.

So it is not too far off the “I Am A Man” protests and declarations in the Civil Rights movement. Very interesting. Staying with history but reaching back further, last Sunday Martyn (with the “y”) disassembled the notion that the “Hymn to Ninkasi” is any sort of Sumerian beer brewing guide and did so with both verve and detail… like this:

Paulette has invented the word “šikarologist” to describe students of Mesopotamian beer, from the Akkadian word šikaru, meaning beer, the cuneiform for which looked like one of those pointy brewing jars laid on its side: 𒁉. I will definitely be stealing that. Strangely, a cognate of šikar in another Semitic language, Hebrew, the word shekhár, meaning “intoxicating drink”, is the root of the English word “cider”, via Greek, Latin and French. Shekhár is also the root of the Yiddish word for “drunk”: I remember my Jewish ex-father-in-law, who came from Vienna, staggering around at his 70th birthday party, surrounded by his extensive family in his large garden in rural Surrey, saying: “Ich bin so shicker!”

An interesting chit chat ensued in TwexLand led by Lars which touched on (i) the title is made up, (ii) it’s a hymn and maybe a drinking song but not a brewing guide (iii) why was the grain covered in dirt? (iv) woundn’t the malt get suffocated? and (v) why are the translations so different?

And Martin (still with the “i”) has been out and about in Filey on the North Sea coast seeking out GBG25 entries:

…the thing that hits you about Guide newbie the Station is the friendliness of the welcome, the Guvnor checking we know that food service has stopped before we waste 10 steps to the bar… I ask for mild and a Pride, and get mild and Blonde in Pride glasses. Four simple and unfussy rooms, a good mix of bench seating and squidgy chairs, we take a table with a reservation for “Bingo” in 3 hours time. “Bingo” was a popular boys name in the ’50s, along with Bunty and Bungo.

Top tip time. You want to make the weekly roundup? Include an accurate use of the word “squidgy” – can’t resist!  Speaking of good words, Gary wrote an excellent post on the appearance of “suffigkeit” in mid-1900s US beer advertising:

You want Bavarian beer? Here it is, new and improved – tastier, clearer and more sparkle than your original – that’s suffigkeit, or it is now.

Speaking of clearer and more sparkle, Matt made something of a declaration, the return to voluntary non-paying scribbling:

Yes, I still write. For lots of publications in fact. Not as many as I would like, but a writer is never satisfied. What I crave is that unpolished, flow-state writing, the kind that feels like stretching a limb, or the freedom of trying something new that might be absolutely terrible but you’ve done it anyway and calmed that twitchy section of your brain. Writing like this, which I’ve written in 10 minutes, proofed once, and hit the publish button. I just have a need for a space, a scratchpad, to try a few things out once in a while. I want to write basically, so that’s all I’m going to do. No newsletter, no subscription, just a place to take things out of my head and put them on a page.

Very good. Excellent even. Unfettered scribbling is the best. Compare that to the advice own newletter writing beer marketeer offered this week:

Content that takes you wide has to be relevant to millions of people. It can’t be about the impact of thiolized yeasts on lagers. Wide aiming posts tend to be less about you and your brand, and more about the industry, interest, or setting you’re a part of. They can still find parallels to your brand, voice, ethos, or sense of humor. The point of these posts are to appeal to what most people come to social media for these days whether that’s to shut off their brain, have a laugh, or learn something new. Nobody opens Instagram hoping to be sold a new 4-pack of Hazy IPA, so that shouldn’t be the goal when trying to go wide.

Please don’t go wide. Wide is a euphemism for dull, undifferentiating and disposable. It pandering to other goals outside of what’s written. Jeff (for the double) went very narrow and shared something quite personal which lead me to cheer “Yay, Poop Tests!“:

The rest of the trip went fine, but my body was experiencing a kind of systemic failure. I got back to the U.S. and the rash became permanent. I gave up beer and then coffee and eventually even food. In the past, fasting calmed the itchy nerve endings. Nothing helped until a friend recommended a gut naturopath. She gave me a stool sample and we discovered I had an overproduction of some kind of intestinal yeast. She gave me an antifungal and within days the rash left. Today I am back to my old self, happily eating and drinking whatever is placed before me.

Finally and keeping with the personal, Rachel Hendry‘s piece in Pellicle this week is a rich contemplation of loss through the lens of taste:

I want to know what her wine tastes like.

I can’t think about what is going to happen to her. Instead, I find myself obsessed with whether her perception of taste has changed. I think of whether memory can still come to her each evening when she pours herself a glass of wine. I want to ask someone this but it seems so silly in the grand scheme of things—can she still taste if she can’t remember? Can she feel flavour anymore? Is this why she drinks more now?

What if one day I no longer know what my wine tastes like?

I become selfish in these moments. Thoughts of her quickly turn into thoughts of myself. What if one day this happens to me, too?

Some tests, we all learn as we age, do not lead to a good outcome. Rachel has captured that moment with brave clarity.

That ended up unexpectely bookended. Not really themed. Maybe. Still, until next week, as we consider this shared mortal coil, for more beery news check out Boak and Bailey every Saturday and there is a promise that Stan may be back from his autumnal break starting this very Monday. Then listen to Lew’s podcast and get your emailed issue of Episodes of my Pub Life by David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is thereback with the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? Check out the Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water is gone which is not surprising as the ask was $10 a month. Pete Brown’s one cost a fifth of that but only had the one post.

*Me, I’m all about the social medias. Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (189) rising up to maybe… probably… likely pass Mastodon (931) in value… then the seemingly doomed trashy Twex (4,454) hovering somewhere well above my largely ignored Instagram (151), crap Threads (52) with Substack Notes (1) really dragging up the rear.

Your Beery News Notes For Turning The Calendar Page From Zeptember to Rocktober

Happy autumn!  Did you find any September Ale yet? Nope, me neither. But as I probably say this time every year – it was a thing! Whatever it was.  Defo. A certain thing for a certain time:

Season of mists and mellow fruitfulness,
Close bosom-friend of the maturing sun;
Conspiring with him how to load and bless
With fruit the vines that round the thatch-eves run;
To bend with apples the moss’d cottage-trees,
And fill all fruit with ripeness to the core…

Ah, poetry. Autumn wasn’t all about Halloween candies and scaring the kiddies. It was the harvest – as Big Johnny K told us right there. To the core, baby! Just look at my meaty paw loaded with tamayddies. And just look at this bit of harvest Pr0n from Barry. And speaking of the arts poetic, I was listening to NPR’s Mountain Stage on Sunday as I usually do and heard a bit of a band by the name of The Brothers Comatose and these their lyrics:

You look at me like I’m crazy
But that stuff is bitter and gross (So gross)
I just wanna enjoy myself
I don’t wanna be comatose
Well, after a day of working hard
I’ll belly up at the bar
You can keep your hoppy IPA’s
I’ll be sipping on my PBR

The title of the song is “The IPA Song” which has some pretty clear messaging. The concerns are plainly stated: “When I drink a half dozen, I’ll be winking at my cousin…” And the ecomomics is addressed: “…you can keep your bitter brew / That costs you twice as much…” On that last point, Ron found a similar theory on why certain beers are trendy in an article from over fifty years ago:

Mr. Claude Smith, President of the Incorporated Brewers’ Guild, puts it down to cash. “It all down to people having more money,” he says. “At the bottom of the pile you get mild drinkers. When they get paid more, they drink bitter. When they get paid even more, they drink lager, It’s sort of fashionable and up-market. They want to prove they can afford it.”

All reasonable points. So, when people want to be seen they get that IPA.  While still on vacation Stan, however, argued to the contrary and even made the news as reported in Bloomberg praising that “bitter brew” with a focus on what really makes the most popular US hop so… popular:

“The popularity of Citra is directly linked to the popularity of IPA, and the proliferation of IPAs that were brewed with more hops than in the past, notably dry-hopped beers,” says Hieronymus, referencing the process by which even more hops are added late in brewing to boost aroma and flavor without increasing bitterness. “Citra thrived because it works well on its own, but also both compliments and complements the character of other varieties… IPAs are becoming less bitter,” says Hieronymus. “There are three types of hops: aroma hops, high-alpha hops that add bitterness, and now dual-purpose hops that can do both. Citra is the latter. The shift from the qualities of Cascade to those of Citra has led to interest in more expressive hops with higher impact.”

Still… there are so many stories out there about how to avoid beer when having beer. Is an “give me even less than a PBR!” movement? We’ve waded through the zero alcohol stories for a while now but the zero pints stuff is a new twist on how to get less for your beer buying bucks. In The Guardian Eleni Mantzari, a senior research associate from the Behaviour and Health Research Unit at the University of Cambridge, explained the logic behind the study that experimented with smaller portions to capture the reaction:

She explains that there is not a lot of evidence about the impact of serving sizes when it comes to alcohol, but there is lots of research into food portions. “Larger portion sizes are linked to obesity. When portion sizes are smaller, consumption is lower,” she says. Regarding beer, “we just wanted to get the evidence. It’s up to the people in charge what they do with it.” Mantzari spoke to managers and owners from the participating pubs at the end of the study to find out how customers had reacted. “People didn’t tend to order two halves on the spot,” she says. “Some venues got complaints – mostly those outside London and mostly from older men. The complaints subsided over time, whether because people got used to the two-thirds, or because they knew the pints were coming back.”

Yup, there’s a certain sensitivity there. [Was the loss of the Canadian stubby in the 1980s our cultural equivalent? They never really came back. Gary’s been checking for them in Owen Sound. None there. (But there used to be bootleggers.)] And, you know as I get back to the point, it’s not just the ability to have that pint, it’s about where to have one as the number of pubs keeps shrinking, as Jessica Mason summarized:

The analysis showed that number of pubs in England and Wales fell to 39,096 at the end of June with industry experts warning that tax rises in 2025 could result in further closures across the industry. The data additionally highlighted how the total figure also included pubs that currently stood vacant and were being offered to let, which meant that the number of operational pubs was in fact even lower… In the first half of 2023, 383 pubs also closed, the equivalent to 64 pubs closing every month, showing that the situation is dire.

And it is not about how much or where you have one – it’s also about when and how the pint is even pictured. There is a fixation with British beer writers about certain photos being used for certain purposes. David J. picked up the theme for CAMRA’s What’s Brewing but added an insider’s view:

Working as a sub editor at the Guardian around the time web stories started to become very popular – and the newspaper was losing £1m a week as print sales started to fade – was a quick education. The volume of work we had to publish was so punishing that very little attention was given to details that were vital to make a story appeal to a reader. Captions, headlines, and, crucially, photos were slapped on quickly because senior editors would shout and curse for us taking too long… Now 15 years later, I’d like to hope that things have changed, but when I read national health stories about alcohol abuse, I doubt it. This is because nearly every time a sub publishes a story that looks at the harm alcohol causes, or the impact abuse can have on our society… a photo of a pint is used.

He calls it “lazy caricaturing” which is fair enough but is beer really more beautiful to the eye than wine or spirits? Could the average British beer drinking person in an slightly, err, obsessive relationship? I am pretty sure that it is no more healthy or less heathy than other booze. They are just different outfits for the same paper dolls. But, yes, they could get about four more stock images to add to the three that get heavy rotation.*

Not unrelatedly in terms of how and why the beer is presented, The Conversation published an interview with Dr. Jordanna Matlon of American University on what is described as the exploitation of lower income men in Africa by Guinness through leveraged advertising:

Guinness needed to speak to the experiences of real consumers: men who had long abandoned the prospect of a job that would have required a tie and a briefcase… I borrow this idea of the “bottom billion” from the business world, where emerging markets are a final frontier for corporate profits. It is supposed to celebrate the wealth potential of the poorest people on Earth: as the argument goes, the minuscule “wealth” of a billion people is really a fortune. Of course if we pick this apart just a bit it is clear that the wealth belongs not to the poor but to the corporations that sell them things. There is no real “Africa Rising” in this vision, no plan for enlarging an African middle class. Reflecting a longer colonial legacy, wealth here is something to be extracted.

It’s the whole bonding thing. Does beer and other bonding agents get taken advantage of?  For example, I like this analysis, as discussed in TDB, of the cost of being an English football fan which not only compared the price of a pint at a game but added another six factors to come up with a more wholistic sense of how the fan is squeezed:

Ipswich Town came out top, with an average beer costing just £3.50. In second were Wolves and Brentford, where the average cost of a beer was £4 – although the overall second cheapest team including tickets and other goods was Southampton, where the price of a pint was £4.55. At the same time, bitter North London rivals Arsenal and Tottenham were the two most expensive teams to follow. A pint at Arsenal cost £6.30 and pies cost almost a fiver (£4.80). Spurs pint was considerably cheaper, at £5.10, but it performed poorly in other goods and ticket prices, with shirts costing £85.

I always like me a good methodology. Brings out considerations of integrity. In Pellicle, Anna Sulan Masing wrote about another sort of integrity, transparency in spirit making:

Are sustainable changes happening because of consumer demand, or because businesses think it is the right thing to do? I believe it should be a combination of political structure, business desire and consumers wanting to drink better. Wong thinks there is real change happening. “Since lockdown people have had a bit more time to think, consider what they buy, invest (time and money) as well as what they put into their bodies.” She says it is akin to eating organic, sustainable foods. “People are more curious.”  She sees a correlation with the growth in agave spirits—people are coming to the category with an interest and understanding about the growing process, and the farming and the farming community is very much a part of the narrative of understanding the quality of the liquid.

Are these things, as she wrote, “rich, white person’s badge of honour”? Why do we associate so strongly about these things? Speaking of which, Boak’s and Bailey’s emailed monthly newsletter is a goodie this time, with the interesting results of questions they had posed about the effect of change of management in pubs as well as this line which sort of summarizes the arc of their last twenty years of beer writing:

It’s easy to romanticise pubs. This makes clear how crap they can be while still, somehow, being enchanting…

Is that it? You’ve been enchanted?

In the health section this week, we revisit whether there is any aspect of alcohol drinking that legitimately is a boost to your health? Did I ever mention my 2012 kidney stone? What fun. Well, there may have been a reason it was not as bad as it might have been:

In a study that included 29,684 participants in the National Health and Nutrition Examination Survey 2007-2018, mean alcohol intake was significantly higher among non-stone formers compared with stone formers (42.7 vs 37.0 g/day). Beer-only and wine-only drinkers had significant 24% and 25% reduced odds of kidney stones compared with never drinkers or current drinkers who did not report alcohol intake by dietary recall, after adjusting for multiple variables, Jie Tang, MD, MPH, of Alpert Medical School of Brown University in Providence, Rhode Island, and colleagues reported in Nutrients. The investigators found no association with liquor-only intake.

Finally, if kidney stones weren’t uncomfortable enough for you to add to your worries of the week, Jeff posted an excellent and extended consideration of the implications of arguments made by a lobbyist group advocating for increased beer taxation in Oregon – with some interesting candor:

Beer tax proponents should be honest about their goals, which mirror anti-tobacco efforts to marginalize smoking by making it so expensive. That’s a fine goal! I would be completely happy to see cigarettes completely vanish from the earth, and I’ve supported taxes that make it so expensive that people have to be really committed to continue. Not everyone agrees with the position, but that’s the way of politics. Oregon Recovers wants to cripple the beer industry much as I wanted to cripple Philip Morris. I’d be happy to put it out of business and I’m willing to own that.

But if that is the case, if you have a certain understanding that alcohol is detrimental to health and to society… should we be listening or opposing?  Do you associate so deeply with the booze you drink that it is a political platform?

As you think about that… until next week for more beery news, check out Boak and Bailey every Saturday and let’s see if Stan cheats on his declared autumnal break on Mondays. Then listen to Lew’s podcast and get your emailed issue of Episodes of my Pub Life by David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is thereback with the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? Check out the Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there.

*Just click on that zero pints link up there for one of them.
*Just consider this on the two-third portion in their footnotes this week: “But what problem are they solving that half-pint glasses don’t? Well, half-a-pint does feel a bit too small sometimes – especially if the glassware is really nasty, like something you might find in a hotel bathroom. We used to love drinking Brooklyn Lager out of branded glass that was about two-thirds-of-a-pint. It felt nice in the hand, swiggable but not over facing. Again, more choice, by all means. Let’s have options.” I now want a t-shirt that says “swiggable but not over facing”! I don’t really know what it means – but I like it.
***Me, I’m all about the social medias. Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (185) rising up to maybe… probably… likely pass Mastodon (931) in value… then the seemingly doomed trashy Twex (4,455) hovering somewhere well above my largely ignored Instagram (153), crap Threads (52) with Substack Notes (1) really dragging up the rear.

The “We Are Only Now Actually Halfway Through Summer 2024 This Week” Beery News Notes

 

Midsummer. This week. It’s now been 48 days since the summer solstice and the autumnal equinox is still a whole 45 days away. Mid. Summer. I blame public education for the false impression. The months of harvest are really just getting in gear. Moved: school should only be held in the months which are not summer gardening months. Approved. And Pete‘s #1 beer is exactly right. Beer after garden or yard work. Except… beer during garden or yard work. Or after coming back from the hardware store, I suppose.

What’s up? First off, I know my people can be a dour lot but I have never heard of it being a selling point in the hospitality trade until now in Inverness:

Dog Falls Brewing Co has applied for change of use to convert the long-closed Semi-Chem chemists’ to a beer “taproom” selling its product and other selected beers – but without music or entertainment. The brewery through planning agents Davidson Baxter Partnership Ltd, say in a supporting document to Highland Council: “The concept revolves around experiencing fresh beer from Dog Falls and selected other breweries in a setting where locals and visitors can talk, laugh, and interact with each other rather than being distracted by loud music or entertainment.” Dog Fall proprietor Bob Masson explained the concept further saying: “We want to encourage a convivial atmosphere among the customers without the entertainment add-on…

Got that? No need to repeat the point again. No entertainment. None. Nada. Don’t be looking to be entertained at this place. No way. Don’t. Not apparently related at all, I have never really needed twenty-four drinking each day in my life. Once forty years ago I got hammered starting at 4:30 am but that is only because I was a campus police officer at my small college and I arrested a guy breaking into cars at 3:30 am. After the fist fight in the wee hours and after handing the over to the actual cops, me nerves were a bit shot. So when I was offered unending tequila sunrises by my pal Bruce who was also technically my managing supervisor at that moment, I took up the opportunity.  Anyway, all that is to say, by way of intro, that the entire City of Montreal is now acting like my pal Bruce and is offering drinks around the clock for interesting reasons – and the BBC took notice:

Montreal will become the first city in Canada to allow 24-hour drinking. In Toronto venues have to close by 2am, and it is 3am in Vancouver. In the US, Las Vegas and New Orleans have long allowed bars and clubs to stay open all night. While in New York the cut off time is 4am, and in Los Angeles it is 2am. On the other side of the Atlantic, pubs in London still typically close at 11pm… Ms Alneus agrees. She says the fact that so many bars and clubs all currently close at 3am presents problems for the police. She believes by allowing 24-hour drinking, those venues that don’t wish to stay open all night will be able to close at different times across the night.

I will be over there in a few weeks but I am pretty sure I won’t be checking out that scene.  Yet a few hours after the party ends, in the UK for some on the move it starts up:

“Whether it’s 3am, 6am or 5pm, we all know that having a pre-holiday beer is a true British tradition. “Most of the time it’s a Fosters or a Carling and we all know they don’t exactly hit the spot. So, we decided to work with a local brewery and create the ultimate breakfast beer – the first of your holidays that matches perfectly with breaky.” Further findings from the research also revealed that a large majority of Brits (72%) believed a beer pre-10am is a “must” on our holidays.

Really? Honestly, I though it was just Ron. He’s been on the road in South America, as mentioned a couple of weeks ago, but he has finally gotten around to sharing the deets as well as the breakfast buffet experiences not to mention the glimpses into family life on holidays:

It’s quite chilly inside. Feeling a little cold, I put my coat back on. And notice no-one else has taken theirs off. They aren’t great on indoor heating here in Santiago. There’s a TV showing non-stop heavy metal videos… “Would you like to climb Mount Fuji, Dad?” Alexei asks. “No.” “Why not?” “For obvious fucking reasons. Like age and not wanting to die on a fucking mountain.” “If you weren’t old and scared, wouldn’t you want to climb it?” “No. I probably wouldn’t be able to breathe at the top of it.” “Well, apart from that?” “Just leave it.” After our first drink, it’s time for food.

In opposition to both Montreal and Ron, TDB reports that India is continuing its tightening of the prohibitions against liquor advertising after it became clear that there were efforts to circumvent the ban which already “outlaws direct advertising” by adding laws against “surrogate commercials and the sponsoring of events…” Examples:

Carlsberg would no longer be permitted to promotes its Tuborg drinking water in India by showing film stars at a rooftop party using the slogan “Tilt Your World”, which echoes its beer commercials. Nor would Diageo’s YouTube ad for its non-alcoholic Black & White ginger ale [which] features the iconic black-and-white terriers used to promote the scotch whisky brand of the same name.

Speaking of things that make you go “…hmmm…“, Jeff did some interesting data collection this week which has raise questions about some other data collection:

I found many of the breweries were no longer around. It wasn’t a marginal number. Despite the ambiguities in identifying what a brewery is, the number I ended up with was about 30% less than the Brewers Association’s official tally. For a number of reasons, this may be higher in Oregon than elsewhere: we have a more mature market, which means a lot more breweries have taprooms, which confounds things, and we also have more breweries closing because competition is so fierce. Nevertheless, it seems almost certain that the number of breweries in the US is thousands fewer than the regularly-cited figure of 10,000.

Which leads one to ask, of course, if that number is that wobbly – what else is? I mean, it’s not like any of this stuff is peer reviewed and footnoted.

Displaying far more solidity, The  Guardian had a pretty good interview with ‘Spoon owner, Tim Martin, who shared some interesting information about his approach to business including this early decision:

He wanted to be a barrister and studied law at Nottingham University, but was paralysed by a fear of public speaking. “I went to my first law of contract lecture and the professor started asking questions, so I didn’t go back. It made me very nervous. It sounds pathetic but you can get these little phobias.” The solution, it turned out, was getting into the pub trade, which he did in 1979 with the opening of Martin’s Free House. The JD Wetherspoon name came later, a mashup of JD Hogg, a character in The Dukes of Hazzard, and Wetherspoon, the name of a teacher who did not think much of  him.

And Jessica Mason has taken a cheeky approach to a piece which at the outset appeared to be about the place of fruity hazy IPAs in your fridge this summer as illustrated by one brand’s offering of something that is “effortlessly drinkable with a fresh watermelon taste and a pink haze” – and then is smartly turned on its head with the help of a couple of colleagues:

Tierney-Jones explained: “There’s a market for them and beer should have an element of fun but personally I tend to regard them as baby food for adults, the infantilisation of a great and noble beverage, it’d be a bit like a great wine producing chateau around Bordeaux adding mangoes or preserved lemons to their vintages.” Author and beer writer Pete Brown added: “I talk to so many brewers who say they brew hazy, fruity beers because that’s what the market wants. Then I look at the total share that hazy, fruity beers have in the market and think….’really? Looks to me like they want Guinness and ‘Spanish’ lager’.”

Brutal. Speaking of honest truths, Martyn has a book he wants you to buy and, as always, I was most obedient to the call. It sounds a bit like a reverse engineering of that earlier Jacksonian idea of classics:

There are certain classical examples within each group, and some of these have given rise to generally-accepted styles, whether regional or international. If a brewer specifically has the intention of reproducing a classical beer, then he is working within a style.

I say a reversal as Martyn is taking each of these eighty beers and expanding on their inherent implications – and not without peril as he explains:

One big problem with writing a book about beer with one foot firmly in the present is that the present is constantly changing. After I submitted the manuscript, it was announced that the Anchor brewery in San Francisco was shutting down. I hesitated for some time over whether to take the chapter on steam beer out, decided it was too interesting a style to ignore, and was saved by the announcement that the brewery had – at the time of writing – found a buyer. Similarly the chapter on Gale’s Prize Old Ale had to be rewritten twice, first after the closure of the Dark Star brewery, where POA was revived, and then after the closure of the Meantime brewery, where the brewing of POA was transferred. 

Speaking of wordcraft – and for the double – Jeff wrote about a subject that never has left me with much satisfaction – authenticity. What is that you say? He summarizes: “Authenticity is a self-referential quality. We associate ourselves with products that have the social currency of authenticity because it reflects well on us. We become authentic when we consume the right products.” It has always seem circular like that to me. A vessel of an adjective into which pretty much anything  can be placed. And Stan provide some more context particular to one beer related point:

In 2003, Holt and Cameron created a commercial that features a character they called The Tinkerer, who finds an old bicycle at a garage sale, carefully restores it, and then happily rides it into the Colorado countryside.  They outline their strategy for New Belgium in a chapter called “Fat Tire: Crossing the Cultural Chasm” within their book, “Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands”… The word authentic comes up in most chapters, but usually as a given and without a definition of what it means to be authentic. What is clear is how important whatever they label authenticity is to those focused on marketing.

This has not been my sneaking suspicion so much as my clear understanding for years. I think we three are all on the same page so we can be honest. The call to generic authenticity is a useful call to nothingness, a warming abstraction which is is nothing more than a vacant space for marketeers. The sibling of “effortlessly drinkable” when you think about it. This is where we are. Craft beer has long abandoned the firmer footholds of traditional techniques and smaller scale* – but will current welcome interest in Czech lager and perhaps a building upwards blip in English cask now act as a counterweight to the mess big craft has made of itself?  If so, isn’t there a better word then authenticity? Perhaps credible. A credible rendition of something is a simple direct take – in the X=Y sense – without adding any intermediate generic analytical steps. I’d much rather have a credible take on a Světlý Ležák than an authentic one. Must now consider the other applications for the word in the beer world.

Finally, Matthew has written a personal essay about the pubs of his hometown of Lincoln and how his parents’ divorce when we was a teen affected his relationship them. To do that, he visits his Mum to spend a day about town:

The day starts off well. Mum has a hairdresser’s appointment on the other side of town and has offered me a lift. This means I have to leave early, burdening me with an extra hour to kill before the pubs open. No matter, I thought, this would give me a rare opportunity to play tourist in my birthplace. Mum, however, is running late, so puts her foot down. She banks hard down a side street, hitting 40 in a 20 zone. I grip my seat, before reassuring myself that she has spent her entire life driving on these roads, and probably knows them better than anyone. She drops me off close to my first stop and reminds me I need to be home before 7pm. It’s her choir practice this evening and she wants to make sure I’m back in time for tea.

We’ll have to tune in next week to find out if he made it back in time for tea. See, he ends the story in the last pub. I just hope his Mum wasn’t late for choir practice.

Enough! Here are the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday… with a top drawer effort this week. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam… until… Lew’s interview! And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*A movement perhaps so spent that there’s only one move left – a Hall of Fame for the same approved names to give themselves a good old pat on the back! Will the nominating committee weigh each candidates downsides along with the PR pluses? Will “Sex for Sam” be to this HOF be what the steriod era is to another?  If not, what is the committee doing? Something authentic perhaps.
**This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (132) rising up to maybe… probably… likely pass Mastodon (930) in value… then the seemingly doomed trashy Twex (4,483) hovering somewhere well above my largely ignored Instagram (160), crap Threads (52) with Substack Notes (1) really dragging up the rear.

A Most Thoroughly August Edition Of Your Beery News Notes

What can you say about August that we each haven’t thought in our hearts of hearts? We are now well into the downside of the year, four months and three weeks and a bit until Christmas. It’s always struck me as odd that the first half of the year has seven months while the second only has five. August. Hmm. Plus it all gets a bit endtimesy around now. The garden gets weedy and a bit tired in the corners. We even got forest fire smoke from Pennsylvania this week, for God’s sake! Looks!! Good thing there’s all those fit folk at the Olympics in Paris, over there throwing themselves against the track, against the ball, against ocean waves and against each others fists to give us all at home cheering on the sofa an endorphin boost. Speaking of the Olympics, how’s the beer?

Anyone who was planning on heading over to Paris for the 2024 Olympics and expected to be having a boozy jaunt in a stadium is going to be sorely disappointed. Almost everyone who has got tickets to see bits of the 2024 Olympics will not be allowed to buy alcohol at the venues where the sporting competitions are taking place… if you must drink beer inside the venues then you’ll have to stick with the non-alcoholic stuff. For half a litre of non-alcoholic beer you’ll need to be spending €8 (£6.74), while if you want a 400ml drink of zero alcohol beer with some lemon juice in it that’ll cost €6 (£5.05).

Whhhaaaaat?!?!? Really? I’d be tempted to get me a robot but I suppose that makes sense in the keeping the eye on the ball sense for spectators but, more importantly, what is the point of cutting NA beer with juice? Don’t worry, however, as the rich in catered VIP zones will be able to drink… because… France… or the Olympics… or…

Same as it ever was? Things go around and around. Consider this piece from Jessica Mason in TDB on salting your beer:

According to the reports via Parade, the trendsetters claimed that “adding a bit of salt to your inexpensive brew will enhance the flavour” and described how “some people add salt to certain beers, like sours or IPAs, to enhance the fruity notes and reduce the bitterness” and suggested that “for those ‘cheaper’ beers, it’s supposed to make the brew taste a bit more highbrow”. The report emphasised how “Texans take beer salt so seriously” and said that drinkers were “likely to find lots of flavoured beer salt options when you want to crack open a cold one”.

Taverns when I was a lad in Halifax, Nova Scotia in the 1980s had shakers of salt on the tables. It was an old guy thing even back then, used by the hard cases in the back corners, but soon a little rattle of the shaker was a habit at the Seahorse or the Lower Deck when the unpasturized generic draft was a little off. Definitely done at the Midtown.

More information has been released on experimentation with the hotest new brewing grain in town, fonio. Interesting news even if this was a rather silly statement from Carlsberg director of brewing science and technology Zoran Gojkovic apparently (but I hope incorrectly) recalling a past discussion with Garrett Oliver:

“The internet says it is millet, but there are lots of millet grains and this one comes from Africa. But, back then, I misunderstood was what it really was all about. If someone tells you something is beef, but really it is like a variety, like wagyu steak, then it can be more easily understood. What I didn’t know was that fonio, compared to other kinds of millet, is like the wagyu steak of grains. Millet, as a cereal could be quite boring, but this in its pure formula is not boring. It is elegant.”

I’m more comfortable with it being the warp drive of millets – but only because that is obviously even more silly. Or is it the warp drives of wagyu? Or the wagyu of warp? That’s the fonio beer name I want to see: Wagyu of Warp!

And, speaking of silly, we have yet another study that resulted from the study of studies that studied booze and, again, it has been determined that there has been a lack of studiouness about that J-Curve fibbery:

…a new analysis challenges the thinking and blames the rosy message on flawed research that compares drinkers with people who are sick and sober. Scientists in Canada delved into 107 published studies on people’s drinking habits and how long they lived. In most cases, they found that drinkers were compared with people who abstained or consumed very little alcohol, without taking into account that some had cut down or quit through ill health. The finding means that amid the abstainers and occasional drinkers are a significant number of sick people, bringing the group’s average health down, and making light to moderate drinkers look better off in comparison.

I mentioned how dodgy the concept was at least as far back in 2018 but this newer focus on the problem of including “people who had stopped or cut down their drinking for health reasons in the comparison group” is critical. Note: not drinking because you are sick is different that being sick due to not drinking.

Note too: “golloping beer with zest” was a thing. Gary explains.

In Pellicle, David Jesuason wrote about one of the the tougher aspects, the mental health implications, that can go along with setting out to run a small brewery. This is how he set the scene at McColl’s Brewery of Evenwood, County Durham before help arrived:

“I came here thinking all I have to do is 150 casks a week and it didn’t happen,” Danny says. “Because I did it [before] I thought I was capable of doing it and not even knowing it was the wrong [thing to do] as well.” Danny’s mental health suffered because there was no long-term strategy, just day-to-day drudgery. Graft instead of focus. “I couldn’t make good decisions,” he tells me. He was running the entire operation by himself: brewing, selling and even delivering the beer to customers. It was far too much to take on, his mental health suffered and Gemma, his wife, became worried about him having suffered from depression herself.

That piece reminded me of the life of a farmer, alone with their business subject to the whims of nature and the trade. Should brewing trade associations provide mental health support programs similar to those being set up for agriculture?

Also on the ag beat, Stan has given us something to chew on with his July 2024 edition of Hop Queries, Vol. 8, No. 3 for those who are trying to collect a full set. He mentions that harvest time has begun, triggering images of golden light on hedgerow graced horse plowed scenes, perhaps mixing with Beethoven’s 6th wafting quietly in from somewhere… then – WHAMMO – the invasion of the lab-coated eggheads begins:

Scientists at Sapporo in Japan used headband sensors to measure the brainwaves of participants… The subjects reported feeling relaxed by the aromas of linalool and geraniol because they provided floral and green impressions… An increasing tendency in the rhythm regularities of the frequency fluctuations of the right frontal alpha-waves while drinking a European pilsner-type beer with aromas characterized by hops. 

HEADBAND SENSORS!!! And, for the double, Stan pointed to this number crunching post from Phil Cook on Monday but (even though I may risk breaking an unwritten weekly updating rule) I want to unpack this point in more detail – one key difference between Australian and other beer judging events:

Because there’s a list of every beer entered, not just those that win medals, we can calculate some ‘batting averages’ to better compare how each brewery fared. So, I’ve worked out each entrant’s medal percentage (MPC: how many of their beers won a medal, of any kind) and their points per entry (PPE: adding 3 for gold, 2 for silver, 1 for bronze, then dividing by number of entries submitted). Bigger numbers are better in both cases; overall about 74% of beers entered earned a medal,2 and if your PPE was 1.00 or higher your brewery was in the top half of the competition. 

This would be a huge step towards making the results of these events more meaningful that those of the moveable buffet of the international circle of they who judge. Being able to figure out brewery top rankings as well as those surprising disappointments would be a great benefit to consumers. But who in beer puts the buyer first?

Perhaps connected, Jeff shared his thoughts on the financial perils of being a freelancer writing about the brewing trade without separate income:

Writing is a terrible way to make a living. It’s why people end up going into marketing. You could spend your days scrambling after $600 articles, or you could get a job for $60k with benefits. This is why we bleed great writers, who take their services to companies who will pay what their work is worth. It’s not just that the money’s bad—it’s also hard to get. If you could somehow stack up your articles and get a couple in every week, you could make a decent living, maybe fifty, sixty grand a year before taxes… Trying to pitch stories, and then research, report, and write a hundred of them in a year? I’m not saying it’s impossible, but again, you’d be barely making more than working at McDonald’s if you somehow enjoyed that level of “success,” which perhaps 2-3% of working freelancers enjoy.

The best line was near the end: “If you have any other choice, don’t write.” What he means (of course… or rather I hope!) is don’t write for money but this isn’t news.* Still… write. Writing a free, joyful and easy experience of expression. Scribble, jot, draft, forget and rediscover – and, yes, even submit. Just don’t think you’re going to be buying the kiddies shoes with the income.

Joyful, too, is Dave “Still No Relation” Bailey’s cartooning, also in Pellicle, which this month explored the notion of perfection.  And if you want an example of writing for joy, ATJ has been working on one particular theme quite a bit over at his Substack, that being ATJ sitting in a pub and looking at the details of the scene around him. Second or third time I read one of his I thought “hmm…now, that sounds familiar” BUT as this week’s edition testifies its his process being worked out before our eyes:

My eye was caught by a faded photo of the pub, sometime before World War I. Outside it, there stood a line of long dead regulars, mainly men, standing still, a couple smiling, the rest sombre and holding themselves stiffly as if on parade, which several years later many of them would be, ready to march off to war. A long ago day, the sun shining maybe, though given the quality of the photo it was hard to say. Bowler hats, cloth caps, none of them bareheaded for that was not how they presented themselves to the world then. I’d like to think that once the photographer finished, off the men went into the pub, glasses of ale and cider purchased and amid the hubbub there would have been little time for reflection.

Sharp stuff. And it sure beats the sort of cash-focused writing that has recently given us such gems as “deepest echelons of the industry” and “with demand being high, the category has continued to thrive, despite the sector struggling” and the astoundingly poorly thought out alleged expression of expertise “Liquids within the same ‘competitive set’ are not distinctive from one another as liquids.” Bring on the robots of A.I.! Viva Robots!!

No, I didn’t mean that. There are no robots of joy. It’s actually all around us already now if you look for joy. We see it in a long wandering piece about wandering at length. And we also see it at home as when Rachel Hendry in her emailed newsletter J’Adore Le Plonk shared some thoughts on the role and value of the leftover bottle of wine there in the kitchen that was opened a few days ago… and may have lost whatever finesse it had:

Service work should neither be seen nor paid, tends to be the general consensus and when my wine joins me in a position of domestic work I attach the same framework to it. Why add this beautiful, evocative glass of wine to my dish when I can reach for something leftover, or looked down on, fuck it, why not just add water instead? The recipe provides a role for a wine that is past its best, that may otherwise be retired down the drain and into the bin. It doesn’t, however, mean the wine isn’t important. Wine has many roles in our lives and contributor in the kitchen can be one of them. As I work through my hesitation and add a splash of my wine to the courgettes slowly melting into butter I notice I have not lost anything in the process. The wine is still mine to enjoy, I have placed value on an ingredient as I would like to be valued myself and the meal tastes better for it.

And I should have mentioned that Katie wrote a few weeks ago about trying Italian wines with any sorts of unexpected flavours to see what works for you. My tip? Chianti with roast turkey. It can have a swell cranberry vibe going on. Try a turkey and blue cheese sandwich with slices of pear and a cold glass of Chianti. Could sound weird but it works. Not this weird, mind you, but there that gets a lot going on.

That is it. Enough! Here are the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.**** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday… with a top drawer effort this week. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam… until… Lew’s interview! And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*My full sympathies (though I might have used the phrase “good writers” to convey a sense of realism.) I wrote this in an email to Max, now eleven years ago: “It is tough. There is no money in beer writing so if that is all you have to go on… I have met with pro writers over beer and always find them bagged out and drained from the nights of PR work in pubs to keep the wolf from the door. I complained once somewhere about how craft brewers should be supporting good beer writers directly without expectation of return and this was met with howls – even from writers. Earn your way as a freelancer, said the freelancers. Suck it up and take the junkets, said those on the junkets.” Is that the macho forehead + wall thinking part of the freelancing problem?
**This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (132) rising up to maybe… probably… likely pass Mastodon (930) in value… then the seemingly doomed trashy Twex (4,483) hovering somewhere well above my largely ignored Instagram (160), crap Threads (52) with Substack Notes (1) really dragging up the rear.

The “Remember Before We Went Through The Looking Glass?” Edition Of Your Beery News Notes

Remember a month ago? Before “the” debate? Before France went right then went left faster than Gretzky ever could? Before Britain finally ditched the Tories? Before some dumb kid decided to murder Trump and just murdered someone’s Dad? Remember before everything went sideways? Well, except for England losing in fitba… again. Thank God somethings never change. Like bees. Bees don’t care. As I witnessed the other day in the zucchini patch. They just undertake some sort of death battle for pollen from time to time, mindlessly fighting and stinging each other for survival. Isn’t nature wonderful.

First up, Pete Brown was provided a number of bolts of broadcloth to set out his thoughts on the state of CAMRA this week in The Times. It is an excellent piece and even a bit of an artifact in terms of the rare access to the pulpit. I particularly like this paragraph that goes to the heart of the organization:

And Camra saved that culture in a uniquely British way. Whatever else cask ale is, to thousands of campaigners and volunteers it’s a hobby. And as George Orwell once observed, we are a nation of hobbyists — “of stamp-collectors, pigeon-fanciers, amateur carpenters, coupon-snippers, darts-players, crossword-puzzle fans”. Camra is an organisation of amateurs and enthusiasts. Some are eccentric, some are pub bores, some are cliquey. But they always turn up. Others are charismatic, engaging and keen to welcome anyone who might be persuaded to share their interests. Everyone I speak to inside the organisation describes Camra as a family. If they’re frustrated with it, for most, it’s the type of frustration you feel for an annoying sibling who you will defend to the death.

In North America someone might have chosen the phrase “grassroot” but remember those roots in that conception stay in the dark serving the showy fronds above. Not so in the image Pete paints. For him, it’s an organization for people. Not “The People” – just people. All sorts of people. Great point.

Speaking of a sort of people, The Beer Nut wrote about the gulf between hype and quality. Let me spoil his conclusion without revealing the subjects of his study:

If the road through hype leads to refined and high quality beers like (most of) this lot, then perhaps it’s tolerable. And I’m glad that both of these breweries are still turning out great stuff even when their praises are no longer being sung hourly on social media.

Speaking of praises not being sung, Jordan updated the news on Ontario’s LCBO workers strike on his periodically irregular update on the provincial scene adding an interesting observation to the news shared last week of grocers’ disinterest in the new deal:

This might not go quite as well as the premier seems to think. Under the new plan, grocery stores are staying away in droves because they don’t want to have to deal with returns of bottles and cans. The margin they make on beer and wine sales would be eaten away by it. Probably, the margin they make is eaten away by planogramming. Look at the picture above from a midtown Toronto Loblaws from day four of the strike. They’re using the beer fridge for margarine and the selection is down to about five items. It wouldn’t surprise me if the number of grocery retailers actually drops this year.

Butter and margarine in the beer aisle, folks. Butter and margarine. But little wine in some spots. And a rollout by the government that appears to be being rewritten day by day.

BREAKING NEWS FROM SCOTLAND: “WHIT? No Vitamin T???”

Jeff had a portrait of Czech polotmavý published in Craft Beer & Brewing (a style of beer I have enjoyed after ordering a mixed two-four to be delivered from Godspeed) and pointed out a bit of a puzzle in the chronology:

… to connect the dots from märzen, granát, or Vienna lager—another style that some have cited as a precursor—to polotmavý, you have to skip decades in the historical record. When I ask Czech brewers and experts where (and when) polotmavý came from, I get something like a collective shrug. More than a century ago, Bohemians were making amber lagers—and a few decades ago, they were making polotmavý. In between, no one seems to know what happened.

I wish the crack team at CB+B avoided concepts like “mysteries” which is the neighbour of “magical” even if in this case it does not relate to that most tedious of applications – the brewing science mystery. Those claims put the “moron” back in “oyxmoron.” But here it is different. Here there is a gap in the records. A conundrum perhaps. Yes, a conumdrum mixed with an interlude of Soviet authoritarianism.  Which does have that hint of “The Third Man” so… fine. A mystery. Yet, as Evan noted in 2009, Ron had previously noted* that polotmavý were an amber lager “roughly in the Vienna style” and that:

Vienna lagers aren’t dead: they’ve just moved over the border. No country produces such a range of amber (polotmavé pivo) and dark lagers (tmavé pivo) as the Czech Republic. I can’t quite understand why no-one has twigged this yet.

Well, we’ve twigged now, Ron! I have it delivered. And… I might point out… they didn’t move over the border so much as the borders moved around them. Maps redrawn and all that. Did I ever mention that as a lad, when visting Grannie, I stayed in a small hotel run by friends of the family and had breakfast every morning with an older gent who, in the First World War, had fought the Austrio-Hungarian navy in the Adriatic? I have? Oh. Nevermind.

Pellicle‘s feature this week is by Fred Garratt-Stanley and is about the loss of pool tables in London’s pubs. I love me a pub game and have an entire category of posts dedicated to the concept… which I haven’t updated since 2011… no, 2017! Anyway, I’ve spent a pleasant afternoon playing pool in a London pub so anyone who is rooting for that has my vote. What is to blame for the loss? Money:

Costs vary depending on whether pubs opt for bog-standard tables or high-end ones more suited to league competitions. At Ivor Thomas, it’s £10 a week plus VAT for the former and £20 for the latter, but this is cheaper than most, with some pubs reportedly paying over £20 a week.  A week’s fee can be recouped in one busy evening, while plenty of extra cash is accumulated from drinks sales. But an increased emphasis on food in many pubs has changed the landscape. Writing for the Financial Times Jimmy McIntosh reports that, according to the British Beer & Pub Association (BBPA), “from March 2022 to March 2023, the number of wet-leds declined by 3.1 per cent, as opposed to food-focused taverns, whose number dwindled by 2.2 per cent.” 

Regular reader and archaeologist Merryn Dineley pointed us towards a very interesting news related to another sort of food stuff storage.  Based on the premise that “beer brewing is difficult to identify in the archaeological record” the authors explain how residues of beerstone as found in clay pot can be used. The study’s abstract as published in the Journal of Archaeological Science concludes:

In comparison to ungerminated and germinated barley grains, we find that beerstone preserves only a subset of the barley proteome, with the residue being more reflective of the final brewing product than of earlier brewing steps such as malting. Overall, we demonstrate that beerstone has potential to entrap and preserve proteins reflective of the beer-making process and identify proteins that we might anticipate in future archaeological analyses.

Got that? Good. Speaking of good, at the end of last week we heard from Will Hawks and his London Beer City project. Not a newsletter. A project. In this edition, he wondered which pub he should hit before an AC/DC concert and in doing so paints a picture of the jumbly sort of pub I’d much prefer over most of those pub-porny protraits all those other folk write about:

You go to De Hems, Soho’s Dutch-ish pub, because it’s recently been renovated and it’s really close to somewhere else you want to go (of which more later).  At 4pm on a Wednesday afternoon it’s busy-ish, mostly with men in pre-Covid business wear: ill-fitting suits, no ties, a smattering of skinny-fit v-neck jumpers. Most of them will not see 45 again. There’s a big TV on in the corner – it’s showing the Tour de France, where Mark Cavendish is about to win a record 35th stage – and there are high tables (boo hiss) around the front section of the bar… the floor is dark wood and the ceiling a sort of dried-blood colour that looks like it’s been there a while. There’s a lot of ageing beer memorabilia on the walls, and some Dutch stuff too, including a Holland football shirt in the corner.

Sweet! Finally, Boak and Bailey wrote in their monthly Substack newsletter about the state of beer writing. I won’t repeat what’s been said but I would point out one thing. “Beer writing” is a thing that only exists in a small fish bowl. ATJ rejects the term for himself. He is a writer (and on form this week, too). So (watch me taking perhaps a mid-sized logical leap) when B+B state “there are too many really good beer writers, and simply not enough outlets for their work” I don’t think I can agree. Or maybe I do. If they mean there are “too many really good writers writing about beer” I have to disagree. Show the me the novels, the essays in a range of periodicals, the CVs with a wide range of seriously and well received writing. not the filler. Some qualify. Others don’t. But if they mean “many really good beer writers” we have to ask ourselves this: what is this narrower thing, the “beer writer“? The phrase has always reminded me of that chestnut “craft beer community” and the circle of affirmation that is so unlike the messy complicated and increasingly inclusive CAMRA Pete describes above. The question then moves to the even narrower phrase “professional beer writers” which they define as those trying to pay a mortgage from income. By that standard, all people who are paid are “professionals.” Which leads one to other words. One commentator responding to social media outreach wrote them about one particular word:

I was a freelance journalist for several years. I guess fundamentally I don’t really think of beer journalism as A Thing, as opposed to “that blogger I used to read, only now he’s got a byline, good luck to him I guess”.

“Top Ten Beers For Summer” journalism anyone? (“It goes with salad!” Amazeballs.) We also see “expert” a bit too generously applied in a similar fashion, too,** even though we know there are some actual experts each in their specific areas related to some corner of the wide world of brewing. What do we take from all this? It is possible that scribblers’ personal dreams of an achievable goal got ahead of actual capability and capacity? Does that cause unfair marketplace where those who are established and have an “in” are heard while others (the often more interesting) are left out? I wonder. There’s plenty of good and plenty of not good. I sift. See, me? I read about beer every week. For this here website. For you. Well, for Stan. You others, too, but between you and me I think of Stan as the managing editor who is oddly never seems to be there at the desk, still not back from lunch who, once in a while, still drops off a sticky note.***

There! Plenty to read and discuss. And with that… now we roll the credits… well, the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.**** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday… with a top drawer effort this week. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam… until… Lew’s interview! And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*Ron’s source code says the page was written 2004 to 2010.
**Is there a fine line? Consider this observation from  wine writer, Jason Wilson: “I remember arriving at the grand tasting in Montalcino for the release of the 2014 Brunellos. Early grumbling had already labeled 2014 as “challenging,” which is the wine world’s euphemism for “shitty.” We were to taste all day, through dozens of wines, at our own pace. I arrived at the event about an hour after the doors opened and sat down. Before I had even taken a sip, or written a note, an American wine writer I knew waved, came over and, by way of greeting, said, “Ah, I can’t believe you came all the way over here to taste the 2014s. They’re shit.” Apparently, he’d already tasted more than 100 wines in the previous hour, and already rendered his judgment. I don’t know what he did with the rest of his work day.“
***Me – “a high-involvement reader“!?! Certainly gave me airs.
****This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (132) rising up to maybe… probably… likely pass Mastodon (930) in value… then the seemingly doomed trashy Twex (4,483) hovering somewhere well above my largely ignored Instagram (160), crap Threads (52) with Substack Notes (1) really dragging up the rear. 

BREAKING: These Are The Gentlest Most Supportive Beery News Notes Of All Time!

So… me here, you there. Again. It’s hit the lazy months. Or is it exhausted? As the dawn seems to start at about 4:07 am, so too do the times of laze. Good thing it’s warm enough to stick one’s toes in the big lake, as long as you don’t mind half the pee in America trickling by. I wonder if my attitude has affected the beery news notes this week? Let’s see.

First up, there was plenty written this week on the purchase of San Francisco’s Anchor Brewing. It actually led me to wonder how many days of hangtime the word “Breaking!” possibly can have on social media given how folk were still using it as a prefix to tweets maybe two days after the fact. Anchor is one of those foundational breweries of the fibby revisionist history of craft* so I am not particularly moved by the tales being told – except (a) I loved Liberty Ale when I could find it and (b) I do believe if anyone other than Christ can pull off a resurrection which does form a true twist in the narrative it is going to be Hamdi Ulukaya, upstate New York yogurt magnate.

Speaking of magnates and brewing and fire sales, there was some interesting information from Ron Elmer in The Drinks Business this week, this time about the current value of Boston Beer Co., the business that makes less and less of its revenue from, you know, beer:

Boston’s shares look attractive to a potential suitor, having plummeted more than 25% in the past 12 months. But the stock has jumped almost 31% on the recent rumours which started only two days after the shares closed at their lowest price since February 2019. At today’s price, Boston’s market capitalisation is about US$3.95 billion, far below its record valuation of US$15.98 billion in April 2021. The likely price put on a potential deal is unclear, although it would unusual if it did not include a significant premium, especially as no sale could proceed without the consent of Jim Kock, who founded Boston in 1984 and remains its chairman.

Aside from the Freudian slip, that is quite an eye popping collapse in value – under a quarter of previous corporate worth over just three years.  On May 17th, 2024 the stock was worth $260.75 compared to $1,294.93 on April 16th, 2021. That is closer to a drop down to 20% of peak value. Why? Well, if you click on that thumbnail you will see that the five year value really tracked in parallel with the pandemic. Compare it to the shape of the valuation for Moderna over the same period. Then to Constellation Brands. See? Boston Beer may also be the poster child for the general drop in interest in craft beer, too – even though they make more and more drinks that are less and less like beer. Still, hope springs eternal that an investor might be buying something more than a dead cat bounce.

Somewhat related, the Beer Ladies Podcast asked a question this week that was both exactly on point and a bit sad:

In this week’s episode, Lisa, Thandi and Christina debate an ever-popular topic in beer (and other things!) – ethos. Does the ethos of a brewery influence you to buy, or not buy, their beer? What happens when breweries make good beer, but treat their staff badly, or are divisive in their politics? We chat about a few stories that have been in the news over the last few years, and debate our own feelings on separating art from artist.  

Just run those thoughts that over in your mind as you consider: (a) it’s only beer (b) there are now exactly one bazillion breweries now, and (c) a huge amount of the beers being made these days are copycats of what everyone else is brewing. So… how can you not believe in ditching the assholes? For me, it is entirely on the beer buyer. Know your stuff. I would point out one comment made elsewhere, in relation to the well deserved dislike of Hazy IPAs recently from Sam Tierney of Firestone Walker:

I know some great brewers who playfully hate on the style and don’t make it, but they tend to be obsessive traditionalists. As long as you aren’t an asshole about it you’re allowed to not like any style. 

Which would guide me to recommend a point of consistency. If anyone doesn’t want the beer buying public to act like assholes when they mock the money-making gak, then as a mimimum don’t turn a blind eye to the assholes within the supply side of the equation. Me? My money walks and talks. But, let’s be honest, the big money about the talking about the walking is on Boak and Bailey as they displayed when they ripped out some opinionating this week about a pub crawl they undertook and the beings they encountered thereupon:

…Our fellow customers included a big party of beefy middle-aged blokes in quietly expensive casual clothes…  we found ourselves surrounded by classic 00s hipsters who are now in their forties, with kids. These days, the quiffs and waxed moustaches have gone grey, and the vintage workwear has baby sick on it… We found it fairly quiet inside except for a party of stags who kept bursting into song and breaking out in competitive banter… Instead of craft beer dads it was all black T-shirted youths and the background throb of heavy guitar music.

People! I was thinking about all this peopled populating of places when I read another rightly depressing comments from Jessica Mason on the experience of women in beer and the reasons why women like drinking beer with other women:

Personally, I find this side of the research the most galling. Damned if we do & damned if we don’t. Why gender stigma around beer leads to most women’s drinks order falling back onto a glass of fizz or a G&T. Because nobody would judge us making those drinks choices.

Let’s be honest. We all know that (both chemically and culturally) beer attracts, induces, comforts and/or reveals the asshole. Plus women are underrepresented in important positions in the industry so we quite possibly are losing a natural counterbalance. And, even when not taken to that degree, we also know that as mentioned by Rob Sterowski:

I wonder if the “craft beer” movement has been damaging by suggesting you have to rote learn a load of bullshit about styles before you can enjoy beer.

This led me to reach back to the greatest statement on the genesis of point as stated in the film Gregory’s Girl: “Why are boys obsessed with numbers?”

Generally conversely but still speaking of being obsessed with any number of things while also being clearly blessed with natural ability, The Beer Nut left the house and checked out yet another reno at the Guinness World HQ:

A few hours after the doors opened I wasn’t expecting many customers nor much on the menu, so was surprised to find the place packed with tourists and off-duty staff, and a full set of new beers to try. Better get the flights in, so. One definite retrograde step is the loss of the big screen menu, which provided useful information on the beers. Now there’s a sparse retro split-flap display board and a printed menu, which weren’t in agreement on details like what the beers were called and how strong they were. It’s all very well to dream in beer but occasionally you need to wake up and do your proofreading.

Spinning the globe again, from Japan we read an update of a story first shared here last October about a ban on public drinking within the autonomous Shibuya district within Tokyo:

Mayor Ken Hasebe recently told journalists: “We have been stepping up patrols and other efforts over the last year, but we have had people say, ‘Well, the rules say you can drink, don’t they?’ By establishing the rule, we would like to convey the district’s intentions, including during patrols — we would prefer people to enjoy their drinks inside restaurants.” This news may not come as a surprise to local residents… Mayor Hasebe says that local businesses supported the regulations in October 2023 and were behind the push to make them permanent.

Circumnavigating now via the northern pole, being out and about was also on the mind of Lisa Grimm this week who told the tale of her beery trip on the Eurovision trail to Malmo Sweden:

…the trip was a perfect excuse to explore the beery options on offer in the region, and we began with an initial visit to Malmö Brewing Company, located in an old brewery building, appropriately enough. These days, they brew a wide array of the usual hazy IPAs and fruited sours you find in most craft brewery taprooms, but they also have a few more meads, ciders and cocktails than you tend to find in Ireland or the UK.

And speaking of folk out there enjoying themselves, the Times o’London had a bit of a shocking yet not surprising story from the world of professional darts:

… concerns have been raised about the portrayal of a now predominantly sober sport, while alarming alcohol consumption allegedly occurs behind the scenes. The Sunday Times has learnt of an incident where one player had to be placed in the recovery position outside a PDC Pro Tour venue in Wigan. A player was also seen passed out in his chair in the practice room, where photography is prohibited, at a different event after, it is claimed, drinking about ten pints. A large number of professionals are still believed to fear that they cannot play well without alcohol, owing to performance anxiety; very few are widely known to play sober…

Yikes!! Speaking of anxiety and shock, Paste magazine has posted an ode from Jim Vorel to a long lost love – American Amber Ale… with an interesting intro:

As far as consumer selling points go, the allure of “subtlety” is not exactly an easy one to conceptualize and market. Take a look at the snack foods aisle of a grocery store, and you’ll see what I mean. The “crunchiest” potato chips on the shelf? The selling point there is easily grasped. The “tangiest” or “fruitiest” yogurt or ice cream? Ditto. It’s human nature for the consumer to think in terms of superlatives, because in exchange for our hard-earned money, we by and large believe that we deserve the best version of a product. And it’s an understandable fallacy to naturally believe that “best” is largely going to correlate with “most,” because we humans also want bang for our buck. It’s hard-coded into our behavior in a capitalist economy.

Now, you have read my recent thoughts on the individuality and subtly of Hazy IPA Clonefest (or, to quote a yawning Lisa Grimm up there, “…the usual…“) we are living in so to go to that sort of nutty extreme in the other direction to justify a place in the heart for Amber Ale is a bit much. Perhaps it’s just what Robin said: we still have lots of them in Canada. Or maybe it’s just obvious given how there is a whole load of badly thought out beers being sold today fighting it out for the attention of fruity seltzers and RTD drinkers. Maybe you need to think of them as the American version of a Mild. Whatever. But… but if you have ever held a small pile of amber malt in your hand, sniffed it and chewed a few grains. And then realize they can make a beer that tastes like that and can get you buzzed? It’s obvs to anyone who is paying any attention. Drink them for an evening and remember how good they are. And perhaps what a fool you’ve been.

Finally – and for the double! – I like what Robin wrote after reading the piece in Pellicle by Rob MacKay about A.I. and cartoony can lables:

I’ll say this, if you are a brewery that believes in the power of small, independent, local options, you are a hypocrite if you use AI to create your label art and framing it as a small business trying to keep the brand cohesive is intellectually dishonest and downright shitty.

Yup. That being said I pass on any can that has a cartoony label unless I have some other info on what’s in the can that helps me overcome my suspicions about the contents. Cartoon labelled cheese? Bland gak for pre-schoolers. Cartoon labelled bread? It’s going to have candy imbedded in the loaf. I presume I am looking at a sugar bomb. Plus, you know, how A.I. “still constitutes copyright theft—a civil wrong, and under certain circumstances, a criminal offence” as MacKay notes. So… no thanks.

And we roll the credits… well, the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*[MY 2023 COMMENTS REPEATED IN FULL FOR POSTERIRY] The endtimsey big news in US craft this week I suppose is the press release issued by Sapporo on Wednesday, as described by Dave Infante in his newsletter Fingers: “This morning at about 1:45am local time, Anchor Brewing Company issued a brief press release announcing its imminent liquidation, citing “a combination of challenging economic factors and declining sales since 2016.” The brewery has been operating in one form or another since 1896; its current owner, Japan’s Sapporo conglomerate, acquired the firm and its iconic Potrero Hill facility in 2017 for a reported $85 million.” Quite a blow given the narrative of craft’s whole genesis story. I am not convinced (at all) that the hagiography necessarily matches reality (at all) but I sure did like Liberty Ale back when Ontario was part of the sales footprint a few decades back. There has been much by way of erroneous speculation, questioning, cherry tree chopping, wailing and rending of garments along with some common sense and respect… but… the bottom line is this from The Olympian: “I ran a cheap “pizza and pint” feature. It helped for a while, but then hazy IPA became a thing. Beer geeks turned their laser focus on to that style and unfortunately, a lot of other brands/styles just slowed down or stopped selling altogether. Anchor was one. I think there’s only so much life a publican or retailer can do to breathe life into a cherished heritage brand before they finally give up and switch to something new and shiny. But when I see 3 cleaning dates marked on the top of a keg, it’s a slow mover and time to move.” AKA: no one bought the Cro-Magnon of beers anymore. Be honest. You may have loved it, but you didn’t actually like it all that much.
**This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (128) rising up to maybe… probably… likely pass Mastodon (915) in value… then the seemingly doomed trashy Twex (4,474) hovering somewhere above or around my largely ignored Instagram (162), with sorta unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there. 

 

The Last And Perhaps Best Yet Perhaps Slightly Timid Beery News Notes For May 2024

Well, that went fast. May. See ya. June backons. That image up there? It’s from the Facebook group for the Brewery History Society, a grand display of policing the Epsom Darby on May 31, 1911. Each having Mann London Ale. They would need it as thunderstorms later that day killed 17 people and 4 horses. Hopefully more peaceful, this year’s race will be on again this Saturday. And the French Open, the UEFA Euros, the NBA Finals, the Stanley Cup and World Cup of Cricket will be all on the go in June, too. Brought to you by Stella Atrois, Bitburger, Michelob ULTRA, Molson and Bira91 respectively.

First up, I have to say I really liked this portrait by Boak and Bailey of Dorset’s Square & Compass, a pub that took them back through a forest, even back through time in terms of the layout and service, a pub where they found themselves looking at a menu with three food items and maybe twice that many drink offerings before they went outside to sit next to a slab of rock:

Looking out from the garden is as magical as looking up at it from the lane. We had a view of the hills sloping down to the sea, fading into haziness beneath a big white sky. At one point an ancient blue Landini tractor passed by, its upright driver puffing on a pipe, like something from a 1950s British Transport documentary. In the hedgerows, on the telephone wires, and on freestanding stones, birds gathered and chattered.… Then, unbelievably, they came to visit.

Fabulous. And check out Martin’s review of The Harlequin in Sheffield for another sort of fabulous in an urban setting.

Back into the now, the big news here in Ontario is the debate over the costs of the Province’s move to finally get beer, wine and all the coolers into corner stores. Let me say from the outset that while I don’t plan to vote Tory, I can’t imagine a download of services (either to the private sector or another level of government) that does not include a transfer of revenues associated with those services. That being said…

“It’s a billion-dollar booze boondoggle,” Liberal Leader Bonnie Crombie said Monday during a news conference at Queen’s Park. Crombie and the Liberals base their $1 billion figure on these additional costs: (i) $74 million per year to the large grocery chains by giving the 10 per cent wholesale discount, (ii) $375 million to the Beer Store by rebating the LCBO’s cost-of-service fees and (iii) 300 million in foregone revenue by not charging retailers a licensing fee. Those amounts would be on top of the LCBO’s lost revenue from selling less alcohol through its own stores and on top of the $225 million payment to The Beer Store. *

See, if the gross revenues of the LCBO (wholesale and retail) were $7.41 billion generating a whopping $2.58 billion in dividends to the Province, according to the most recent annual report, then shifting significant services, fees and expenses away from the LCBO to the new players probably should be expected to cost more than the 3% of gross revenue. But, if the annual report in 2026 says that the gross has dipped to $6.41 billion with the dividend dropping to $1.58 billion, well, then there should be some questions asked. The main problem is the concept that the greater number of outlets will cause an expansion of sales covering those costs. Ain’t happening. Booze is retracting. Even pre-pandemic, there was no change in sales caused by partial deregulation. And we’ve already seen the retraction of sales in those 450 grocery store which were first permitted to sell beer wine and cider in 2015. This is all a great leap sideways.

I missed Jordan‘s post last week on the pleasures and pitfalls of brewing a collaboration including this unexpected turn towards what can only be called pronounced zippiness:

A funny thing happened on the way to the brewery. Adrianna, who had very kindly put aside some Agnus for our 20 hL batch, got in touch one day to say that it had accidentally shipped with someone else’s order. She offered to throw in some Saaz for the trouble, and I asked if there was anything else Czech in the warehouse. This is how we ended up with Vital hops. Vital isn’t a brewing hop. It’s pharmaceutical grade. They were originally grown for their antioxidant properties (xanthohumol and DMX), although I didn’t know that when I leapt at the opportunity to use them. What I saw, looking at materials online, was that it contained everything including Farnesene and Linalool in pretty high proportion. Farnesene is usually Saaz exclusive (gingery, snappy, peppery). Linalool is the monoterpenoid associated with lavender, lilac, and rose. In fact, the description of it said lavender, spice, plum, licorice.

Oddly, “Linalool” has been my private nickname for Jordan for years! Not apparently encountering any Linalool whatsoever, Stephanie Grant has still been on the move and reported from Belgium where she visited some auspicious breweries and perhaps experienced that other sort of hangover that lambics can offer:

Our last day in Belgium, we continued the Tour de Gueze, this time joining the bigger group of participants on one of the many buses taking drinkers around the region. We visited De Troch, Mort Subite, Eylenbosch, and Timmermans. I’ll be honest, after gorging myself on lambics the day before, I wasn’t as thrilled to do it all again the next day. Instead, I spent most of the day seeking out bottles to bring home and share with friends once I returned home…

Ah yes: that good old “I am sure it hates me” feeling. Also out and about, Katie has reported from the ferry to the Isle of Man… in fact from the ferry’s busy bar:

The bar on board the Manxman is just as bizarre and pleasant as I remember it, and I’m sat with a Guinness at a little round cabaret table surrounded by TT hats, jackets, and fleeces and the people they belong to. Almost everyone on board is travelling for the races, and we’ve already run out of Norseman lager, the local lager brewed by Bushy’s on the island. By the time we get to Douglas I’m sure we’ll be out of crisps too.

What else is going on? You know, I wasn’t going to go on about the Hazy Eeepah thing that took too much time in May BUT (i) Stan shared a great summary of where we have gotten so far** and (ii) ATJ shared a recollection of IPA studies past by sharing the agenda of a British Guild of Beer Writers from 1994. Click on the image. Notice something? Apparently three PhD recipients. Plus Jackson, Oliver and Protz. No mention of fruit sauce. And no cartoon infographics or can wrapper designers. When people backdate the term “craft” beer to anything before around 2007 when it passed microbrewing in popular usage, I think this primary sort of document is a helpful reminder that the terms of reference were quite different. Not, by the way, “dudes grumbling about the good old days” so much as a discussion before the adulteration of both the beer itself and the overall concept of IPA. We need more of that again. Because it is possible to discuss things being worse that other things. Not that it seems many “in craft” would understand.

Similar in the sense of things not appears to be what they are or rather appearing to be exactly what that are even if that is not admitted – and for the double… wheew… ahem, Martin came upon a scene at a beer festival in Cambridge, England that (in amongst the photos of dilapidated properties and sodden grounds) has got to be the aggreation of all the reasons I share his dislike of beer fests including: (i) “the students and groups of mates who make up the core attendance“; (ii) “Nice weather for newts” and (iii) that disappointing beer that “has a touch of sharpness about it that I can’t explain.” Let me spoil his conclusion for you:

I didn’t see anyone I knew, and (unlike in pubs) it’s on your own hard to strike up conversations with random strangers who have largely come with mates. In and out in 24 minutes. Time for a pub.

Also missed: the Historic Brewing Conference planned for August has been cancelled.

Pete Brown shared some refreshing comments on the old trope that craft brewers need to tell their story in his industry insights newsletter this week:

Firstly, every single one of them insisted on telling him their foundation story – where the founders met, what inspired their “dream”, and the modest circumstances in which they began dragging it into reality. Secondly, when they finally got to the shiny parcel of vats, every single one beamed, “And here’s where the magic happens.” Now, on the surface, this is far more interesting – there’s an actual story there for a start. But on the other, I get the sense that when he visited these businesses, Thom was given this spiel whether he wanted it or not. Once again, the pitch wasn’t tailored towards its audience. 

Short take: if it’s everyone’s story it’s no one’s story.

Elsewhere, The New York Times had a great article on the unique story of Eritrean and Ethiopian diaspora home brewing – and home barley malting – in Texas:

The thick brown liquid had been fermenting in the jug for three days, which meant it was time for Fatean Gojela to get it ready to serve for Orthodox Easter. With her granddaughter, Ava, at her side, she poured it little by little through a thin mesh sack. “Patience, Mama,” she said to Ava, showing her how to squeeze out the liquid from a doughy mix of grains and herbs. Ms. Gojela, 65, learned to make suwe, as the beerlike drink is called in the Tigrinya language, from her mother while growing up in Asmara, the capital of Eritrea. (Today, she lives in Fort Worth, where she works as a housekeeper for hospitals.) The beverage is primarily brewed for special occasions in Eritrea and Ethiopia, where Amharic-speakers call it tella.

In a far less celebratory frame of mind, Jessica Mason shared a depressing thought that really makes one wonder what all the efforts towards inclusion were really about:

If you’re wondering why fewer women think beer is for them, maybe just look at the comments I get on a daily basis when I share, write or question anything on the topic of beer. See how women are treated when they do take an interest in beer. It is no wonder we are where we are.

She shared that on Twex the day after having her piece on the suprisingly negative findings related to women and the UK beer market in the report “The Gender Pint Gap: Revisited” authored by Annabel Smith:

Speaking exclusively to the drinks business about the data, gathered by YouGov, report author and beer sommelier Annabel Smith said: “When we set out to conduct a further piece of research into women’s attitudes and behaviours towards beer in Great Britain, we were fairly optimistic that the dial would have moved in a positive direction since the first Gender Pint Gap”… Smith lamented that “there has been very little academic research done in this field, but we uncovered a wealth of anecdotal evidence perpetuating the ideology that beer is for men. And when this is in your face every single day, you start to believe it.”

Here is the full report by Smith.  There’s more at Beer Today too. Oddly, the Morning Advertiser chose to highlight the phrase “the dial doesn’t appear to have moved very much since” 2018 despite the report saying that the report indicates that female participation slipped from 17% to 14%. This is a 17.6% drop. Which is sorta huge given the efforts taken during the time to counteract disinterest in this group of consumers. But beer is bad at math, isn’t it. (Like when we read that a large facility closure is a sign of industry maturity. Subtraction. It’s tough to explain. Who knew?) Conversely, Rachel Auty also added her thoughts which were more comprehensive, including these comments related to beer advertising the in UK:

I believe we also need to address the connection between beer and sport, and move away from sport being treated like it’s something that only men like to do. The rise of the Lionesses – as one high-profile example – has given beer an opportunity to unlock a whole new type of customer, and it’s only going to continue in the same direction. Why would any brewery or venue turn that opportunity away? Ultimately, if more women work in breweries, bars and other beer industry roles, the advertising will shift. The problem is at the core – truly – and we have to get women into roles where they have leadership responsibilities and the autonomy to make key decisions and become role models that create and inspire positive change. This is still not happening anywhere near enough to shift the needle.

Preach. Why isn’t that as easy for everyone to see as seeing a mud filled beer fest in Cambridge and, you know, leaving?

And, just before deadline, we note the long form writing of Claire Bullen in BelgianSmack on Frank Boon and his beers:

From the park, the Zenne flows around the village, under bridges, and approaches Brouwerij Boon, where it meets the gaze of Frank Boon. He has paused for a moment on a small concrete bridge to regard it, to watch as ducks and moorhens paddle against the current. In its progression, the river bisects the brewery, one bank home to the brewhouse, coolship room, visitor centre, taproom, woodshop for foeder repairs, and an enormous warehouse of foeders and barrels; the other a rented warehouse space where additional foeders are stored.

The piece is Augustan***, displaying the arguably Tory nature of this part of brewing – a perfected stasis point where craft and nature sit in ordered balance. And, once achieve, will remain so. I was immediately taken back to my university class forty years ago where we studied the Olivers Goldsmith, the Irish one of the middle 1770s as well as his less successful great-nephew of early 1800s Nova Scotia and their two villages. Or that Boak and Bailey pub way up there, come to think of it.

Finally, Mudgie shared the sad news of the passing of one of his long time readers, Janet Hood a Scottish solicitor who was a member of the licensing bar. Her colleague Stephen McGowan shared his thoughts:

…as a new solicitor I was a recipient of her enthusiasm, passion, and I know she gave great encouragement to new solicitors and those on the journey into the profession. That was Janet. I first met her at a licensing conference when she was the deputy clerk to the Aberdeenshire Licensing Board and she made an immediate impression. What a character! Although I confess I can’t remember her precise topic I do recall no one was left unsinged – everyone got it in the neck! Other clerks, agents, the Government. She really rattled some cages and forced the conference to face the difficult questions. But that was Janet.

An inspiring life. I am adding her email sign off to my own: “niti pro regula legis – fight for the rule of law.”

That’s a lot of good reading and good thinking for one week. Next – the credits, the stats, the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.**** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*Edited to get rid of the stupid bullet points that the CBC seems to inordinately love.
**Notice in particular his coy statement “I do not agree every word in the paragraph” when referring to something, frankly, extremely insightful that I wrote last week… which made me realize something – there was a typo in the text he  quoted  that I needed to fix. Now he must agreed with every word, right? That’s what you meant, Stan, right?
***Ripely ornamented: “Our steps clang madly as we walk into the empty coolship. Outside, the wind makes the yellow wildflowers dance, a feast for pollinators. The river reveals nothing.”
****This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (128) rising up to maybe… probably… likely pass Mastodon (913) in value… then the seemingly doomed trashy Twex (4,478) hovering somewhere high above or around my largely ignored Instagram (163), with sorta unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there. 

The Ever Uplifting Beery News Notes For The Beginning Of That First False Canadian Summer

We are hitting the ground running this week. The image of the week up there is from Liam who posted a few shots on #BeerSky of his latest find, a “grubby 1920s silver-plated pint tankard” from Clery’s Restaurant in Dublin. I think it is all very charming. Careful readers will recall my own foray into such matters with a mid-1800s pewter quart pot I picked up in 2012. Just the thing for a very large measure of Porter.

And there was again a lot about beer writing this week. Not sure if that is good or bad. Stan beat me to one particular thought on Monday. A few years back I complained to him in an email that so much beer writing was repetative, timid and sort of dull and he gave me the best advice which he has repeated in his post this week – you’ve been around too long, seen too much… or something like that:

I would add this thought. What is new to me or Evan Rail or Jeff Alworth or Alan McLeod might be different than what is new to somebody finally getting around to visiting a new brewery because one opened in their neighborhood… There are many opportunities to write something new, for both the beer experienced and the beer inexperienced audiences.

Gary writes on a similar note. Yet having heard that and agreeing to a point, I am also mindful of the tweet David Jesudason posted about his current situation. You will remember that he is the current holder of The Michael Jackson Award for Beer Writer of the Year from BGBW. But, if you click on that thumbnail, you will see he says:

I am currently in a position where I am not sure I can continue this type of work.

Because while there may be “many opportunities to write something new, for both the beer experienced and the beer inexperienced audiences,” I would submit, there is little to no support for many types of normal business reporting and investigative reporting that we see in  other areas of lifestyle writing. And why is that? Does it leads to things like this? A story about one British brewer with a claim:

Speaking about the expansion, Vault City’s co-founder Steven Smith-Hay said: “Our ambition is to be the biggest dedicated sour beer producer in the world. This new site will be instrumental in achieving that.*

The headling added certainty by way of the “to be” rather than “may become” sort of grammarical structure. And, yes, the author does not write the headling but it all led to the statement “I’ve got a lot to say about that Vault City interview but tough cheese I’m on holiday” as well as the statement “was from a press release anyho” with questions about the reality of that ambition. To be or not to be. But only on social media. Will there be follow up? Will track records be tracked? Is it that we don’t really care and it’s all puffery for… well, you know.

It also may be related to the opinion piece “Hazy IPA Conspiracy Theories” from Andy Crouch. He who upset my world by this article – by leaving me more in agreement with the very Mr. B who Andy sought to criticize. As reported last week, Mr. B pointed at Hazy IPAs as either the cause or at least a key symptom of US craft’s sputtering retraction.  Why? Well, in addition to simmering tone of “one does not question craft”, Andy also surprisingly uses that hallmark of a weak argument: poorly dolled out snark. Phrases deployed included “grumpy old craft beer cowboys” and “strawman” and “laugh out loud moment” and especially “55 year old dudes grumbling” as, you know, Mr. B is older than that. Setting such faux juveneilia aside, what he really misses is this:

The popularity of consumer products, including beer, wine, and spirits, ebbs and flows over time. In just the past decade, we’ve seen the rise and fall of cocktails, cider, hard seltzers, and many others. Each will continue to play some role in the drinking landscape but no drink has a right to the public’s attention. Craft beer has many issues but chief among them is a generational disconnect. The audience for craft beer continues to age, younger folks make fun of craft beer dads and their beer samplers on TikTok, and the industry stands in a corner publicly wishcasting for the return of “beer-flavored beer.” 

What Andy does not seem to want to admit is that it’s not about the rise and fall of each particular form of drink but a greater overall trend. These sugar bomb beers that are labeled as Hazy IPA are nothing more than the beery sibling to RTDs, coolers and hard seltzers. Interchangible. Forgettable. Cavity causing. They may sell but they are part of that continuum that speaks to a candy fixated palate. Kinderbier. Easy to make and easy to sell with the right cartoony can wrapper.  In fact, their rise was perfectly culturally appropriate for the troubled times, a perfect drink for an era of crisis that started with the shock of Trump getting elected and then continued on through the daze of life in the pandemic. They are booze for unsettled people who have bigger things to deal with, those who don’t want to think about it. Any of it. The “eating a box of ice cream sandwiches stnading by my fridge because I can” of beers for folk who no longer can muster the energy to give a shit.  What sort of industry bases its long term health on that sort of consumer? By all appearances, this shrinking one called craft.

Speaking on asking why things are the way they are, Steve Dunkey wrote a bit of a exposé of the Good Beer Guide that was publishing in What’sBrewing, describing some of the politics behind the scenes including this bit of a revelation:

There isn’t enough room in the printed book for every pub that could meet new nationalised selection criteria. Each branch has an allocation that it can fill, and it’s well known that the allocation will be filled regardless of the quality of the pubs, because it’s believed at a branch level that if it doesn’t fill its allocation, it might not have as many entries the following year. This would restrict it if it then did have the great pubs to fill the quota.

That is quite the thing. I had no idea that there was no centralized editing of submissions from the regions. The story raises other questions, too. Check it out.

Stan (for the double) has all the questions and this week shared another Hop Queries where he pointed out again another few trends trend that point to continued retraction:

Hop Products Australia harvested 26 percent fewer metric tons of hops in 2024 than in 2023. Much of that was intentional, taking into consideration that the worldwide supply of aroma hops is greater than demand. Production of Galaxy, which is 65 percent of what HPA sells, was down 20 percent to 879 metric tons. Vic Secret dipped 22 percent and Eclipse 57 percent…. A report from Germany suggests acreage has not been reduced to the extent it has been in the United States. When the numbers are toted up, Perle and Hallertau Tradition will likely decline the most, while high alpha acreage will likely increase slightly.

And apparently the days of food and beer pairing are well behind us. As Jeff noted from a recent newsletter reporting from a conference speech by a commercial investment banker – it’s now all about “the mood management” business! As a banker might, the points being made included a grind that sounds a lot like someone worried about their ROI:

      • If consumer are walking away from beer, Nik asks that you explain Modelo, Pacifico, Michelob Ultra, Voodoo Ranger, Busch Light, and Coors Banquet to him, which are all performing great.
      • We’re not in the beverage business, we’re in the “mood management business” per Nik. He says we drink 8 beverages a day and that alcoholic ones are competing with non-alcoholic ones.
      • “There’s no such hing as lazy markets, only lazy marketers”
      • Prices have been going up lately. Are we doing enough to reinforce that value we provide to command the new, more premium price? (He implies no)…

Mmm… mood management. That’s a lot of “out-Barting” even BA Bart (as recently seen as a few weeks ago) for pushy positivity in a retracting market but RBC (actually my own bank, with those very unAmerican two out of three letters) and its investment bankers have needs. The problem with beer is you, you and you… especially you… are LAZY!!! I know I am. And, yes, so does my bank.

Next up, Millie Bowles writing for Kent Online shared the tale of neighbours fed up with the smells off the neighbouring property, the contract brewers South East Bottling:

Fed-up neighbours say the stench from a brewery is so bad they cannot sit in their gardens – but bosses are urging residents to be more “pro-business”. People living near South East Bottling (SEB) on Northdown Industrial Estate in Broadstairs have complained of a “yeasty, sickly” smell which can even force them to keep their windows shut. Such is the pong, Thanet District Council has now ordered the company to carry out an odour assessment. SEB, which works with brands such as Old Dairy and Tiny Rebel, says it is “unfortunate that in current times, local residents and the council choose to operate in an anti-business manner”.

Stench! Pong!! We read that Marion Langelier, 82, is stopped from going out in the garden because of the smell as well as “noise issues, notably “banging and crashing’ bins.” Giving equal time, we also read that Chris Prentice, 49, says it is “like hot Weetabix. It’s quite comforting. It’s nice.” Hot Weetabix? How spicy! But the real question is this – why do UK newspapers include people ages? Otherwise, solid business reporting.

Not quite as smelly apparently but still irritating is Albania where NHS Martin unpacked** some of the trials and tribulations one can meet when traveling there:

… we sprinted to Berat’s bus station where the bus driver checked 3 times we really wanted to go to Lushnje. “Can we go to the Station please” we asked as the bus pulled up in an unprepossessing centre, the Mansfield of the Balkans, but the driver just pointed vaguely to the west. If in doubt, follow the tractor. Well, there’s a building called “STATION” anyway; five minutes to spare for the 10:38. No bus stops, no timetable, no-one to ask, just (bizarrely) two cafes side-by-side. Resigned to missing (if it had ever run) the 10:38, we resolved to seek advice from the cafes. It’s what you’d do in England, isn’t it, ask in a pub. The chap in one pointed heavenwards, the lady who brought us two espressos borrowed Mrs RM’s phone to point at a roundabout a half mile south, though a bus driver taking a fag break added “autostrada” mysteriously…

There is more. I think they ending up catching the 1:38 pm bus. Me, when I worked in Poland in 1991 I tried Albanian carrot jam. Cured me of making further travel inquiries.

As a follow up on the receive spate of breweries going under, Ed wrote an interesting post on his pre-brewing life as a microbiologist with a firm that went into receivership:

When I worked as a microbiologist the company I was at went bankrupt and managed to re-open a soon after with a slightly different name doing the same business. It had been obvious the company was not doing well for some time. A big customer had been lost so the work just wasn’t there like it once was. When I saw the owners daughter updating her CV on a work computer I thought the company was definitely going under, but despite this it still came as a shock when it finally happened. I’d worked there for years so though intellectually I’d guessed I’d soon be on the sausage it hadn’t prepared me emotionally for when reality hit. 

Finally and perhaps along the same line… in my undergrad years over 40 years ago, one entertaining pal would discuss hypothetical washroom fixtures he wanted to see. He dubbed one the VomKing 5000? Apparently they exist for real in Germany according to one posting on the Dull Men’s Club on Facebook. Note: this is a free standing barf station in a public washroom there. Handles and all. I think it only lacks the mist of ice cold water spraying your forehead that my pal had designed into his porcelain dream. His grip handles may also have been refrigerated in his version. But here you can head butt the flush button in this model. Reminder: the internet was made for educational purposes. You have been educated.

And with that great moment in blogging history… from Alpha to Omega… input to output…so… once again… that is it and we roll the credits… well, the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.*** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down.  Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*I couldn’t gather the energy to keep up with the Vault City thing further –  but Stonch made a great point.
**Travel pun!!
***This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (128) rising up to maybe… probably… likely pass Mastodon (913) in value… then the seemingly doomed trashy Twex (4,474) hovering somewhere above or around my largely ignored Instagram (163), with sorta unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there. 

The “Is It Tra-La Month Already?” Edition Of The Beery News Notes

Tra-la? Really?? How many times have you had to write to remind me not to repeat myself in these weekly notes to myself?  I know. I know.* But in my defence, I am a man of little imagination. As you know. I take photos of pots yet to be filled with soil and seed.  Imagine being so dull.  Which is entirely unlike The Beer Nut whose blog turned nineteen this week so is, therefore, of legal age in all of Canada. Always a gent and always a source of the best information. I wonder what life would be if I ran this place on that basis?

Speaking of sorta which and as a bit of spice to start off the week to contextualize what follows, one of my favourite people from one of my favourite breweries (Max of Godspeed) got into it on Twex yesterday when he posed the following:

This happens at an alarming rate in Toronto, too. It’s not unusual to find myself in earshot of someone in the industry slagging another brewery in town…

See, he was responding to a similar comment from someone whose slow frail hand reached and pressed delete mere moments after posting. It’s an odd aspect of the bigger craft scene that insider smack talk is a bad idea. Me, I spell that sort of “bad” with the letters F-U-N! Me, I want to consider myself to be on Team Godspeed. I fact, I want elbow pads with “It’s Godspeed or it sucks!!” on them. They and maybe ten others stand above in this marketplace and they each should be loud and proud once in a while.  But do they? Do we? What follows this week is a lot about beer and language.

Not unrelated given that it is about one presents oneself… or one’s can I suppose, this bit of social media promo is perhaps the bestest, truest observation on the sad state of craft beer today:

Does your beer name have TOO MANY ADJECTIVES? Are there 3+ ingredients or flavours are namechecked on the can?You may have found yourself in possession of a GIMMICKY BEER – but is that a bad thing? Tune in to find out more…🍻

That’s the Beer Ladies Podcast talking right there… and it you click on this link you can get to the actual talking. When did what written on the beer can get so far down such a wrong path? Do we still have to use language like that?

There has, in fact, been a general concern with the state of writing these days. It’s the talk of the town, the topic of the week. Jeff propounded with a broad brush upon “The Death of Books“… even though new book sales are still ahead of the pre-pandemic rate in the USA. In their monthly e-letter, Boak and Bailey addressed the slightly narrower question of usefulness of the UK pub guide:

The fundamental problem with pub guides – or any kind of print guidebook – is that they go out of date between writing and printing. And that’s especially true in 2024, on the long tail of the pandemic and the cost-of-living crisis, with hospitality feeling rather volatile. It was always a problem, of course. Our copy of Fred Pearce’s 1975 guide to Bristol pubs came with a paper insert with updates from April 1976: “Oliver’s Bar, Victoria Street… The Courage depot’s local is now closed down.” Actually, to an extent, it wasn’t a problem at all. It was part of the business model. If not planned obsolescence than at least a rather helpful incentive for people to buy next year’s edition.

Authors of the soon to be published book Beer Breaks in Britain responded with a bit of a stiff upper lip: “The fact is, people are still buying guidebooks. But that’s because they tell stories that can inspire travel, exploration, not just tell you where to go.” That statement reminded me of something that we need to be thinking about when it comes to discussions about things beery – that ever present need to tell the white lie when we are not, you know, just parroting the press release.  Perhaps it should be considered not all that surprising given we are talking about a subject that literally numbs the senses.

In fact, that comment reminded me greatly of the recent coverage of the slightly less recent Craft Brewers Conference in Las Vegas where the news of the continuing loss of public interest in craft beer was apparently the theme. Dave Infante described it in VinePair as evidence that we are in what he framed as “Craft Brewing’s ‘Could Be Worse’ Era“:

The industry in aggregate has concerns aplenty, though, and they were discussed at length over three days’ worth of seminars, meetings, and after-hours drinks on and off the Strip. Direct-to-consumer shipping and franchise law reforms are top of mind for the BA’s policymaking double threat, general counsel Marc Sorini and senior director of federal affairs Katie Marisic, and potentially onerous nutritional labeling requirements from the TTB aren’t far behind. Bob Pease, the BA’s president and chief executive, made sure to flag “growing threats from neo-Prohibitionist groups” in his opening remarks on Monday, as did several other speakers throughout the week.

You know when folk start blaming the straw man bleat of “neo-prohibitionism” that something else is really really going sideways. Something something else like (…umm..) customers losing interest in the cyclical fads of craft (… err…) curomers are just sick of the horse apple hype as David Bailey so bluntly put it last Friday in Pellicle? There is no lack of proof of the slide if Jessica Mason’s stories just this week are correct… and they are: laters Ballest Point, see ya Greene King and buhbye BBF. Yet… we also consider the reasonably described booster Don Tse in Forbes uncritically summing up the slew of negative numbers by repeating the trade association’s lead voice of the boosterocracy:

Watson estimated that, “125 million Americans who drink didn’t have a craft beer last month” and suggested that there was still opportunity for brewers to grow. Speaking to the audience of brewers, Watson said, “Many of your customers are fiercely loyal. Breweries that are succeeding are finding ways to have customers drink their products on more occasions… Craft beer as a category has seen fads in beverage alcohol come and go,” said Watson. “But craft is here to stay.”**

Really? Same as it ever was? That’s all there is? Cue the great Ms. Peggy Lee!***

So if we take all that in and that is all there is… which of the two trades are doing more poorly? Books or craft beer?  If Stan is to be understood correctly, craft is down to 2014 levels of interest, five years worse off than the book publishing marketplace apparently.  Whichever it is, books about beer should be expected to face a tough future.

Entirely conversely and far more reality based, Ed wrote a piece this week about another sort of understanding – one based on gaining an actual educated understanding of beer and brewing – which he drew from his conversation with Kathryn Thomson, the Head of Education and Professional Development at the Institute of Brewing and Distilling:

I have for a long while been insisting that as a professional brewer every pint I drink is CPD but that does seem to have bitten me on the arse now that recording CPD is something I’ll actually have to do properly. I don’t suppose untappd submissions will count. The blog however might, my write ups of brewery visits whilst on study tours have been described as “great examples of reflective CPD”. I may be a beer nerd but I’m also a technical beer geek! Well lubricated though those IBD study tours may be there’s a lot of actual studying too.  Kathryn is trying to develop a practical and pragmatic approach to CPD which sounded very positive to me. And I also got a chance to go off on one about brewing education which was great because I have opinions.

It’d be nice if a consumer oriented equivalent was created so that one was not defencelessly subject to the fist punch “craft is here to stay!” sort of yahooism. You know, one where we’d see more of the specificity, respect and honesty that good beer avoids. A discussion like those reports we read this week about how the spirits markets are facing “destocking” and even there candor about value we see in the famously puffy world of wine trade writing these days. Just consider this from James Suckling on the conditions faces by those setting prices for the soon to be sent to market 2023 Bordeaux futures:****

“People are not going to buy if you don’t drop the price,” concurred Hubert de Bouard, whose family owns Chateau Angelus, which last year raised its prices significantly with some backlash from the market. “You can’t go against the wave. If you don’t [drop prices] you can’t sell. It could be 20 percent or more, but it depends on the name of the chateau.” It’s not going to be easy to drop prices to a level that will generate interest in the vintage for en primeur. The market situation is very tough, as any wine merchant knows regardless of where they are based. For a start, the cost of money from banks is the highest in decades in the United States, and wine sales are down in most key markets around the world. There are overstocks with importers, distributors and wine merchants. And prices are falling for many top wines. And then there are two wars and an anxiety-ridden U.S. election in November. It will be difficult for many buyers to tie up money, especially if it’s credit from the bank, for almost two years before the wine is delivered.

Whole lot of context and grounding right there. Could you imagine a leading beer perioidical publishing something like that, being that honest about value?

Lisa Grimm is also all about the real and last Friday her Weirdo Guide to Dublin proved it with a visit to Hynes’ Bar in… of… at Stoneybatter:

On a recent Saturday evening, I found people making the most of the remaining visit from the sun in the beer garden, which comes complete with a DJ booth and Oasis-v-Blur cigarette disposal – a reference that here in Ireland is both a GenX comfort blanket and general Father Ted reference that even the younger set who don’t recall the 1990s will recognize – they know all about Fathers Dougal and Damo (though I note that as I write this, it’s the 30th anniversary of the release of Parklife, so I may crumble into dust before we’re through here – let’s see!).

And ATJ got real over at his newsletter AJTbeerpubs in his reminisings of trips to American dives with some fine character portraits:

It was either his grandfather or great grandfather who had come out west and made something good of himself. ‘Have you heard of so and so?’ I was asked, an unremarkable town in the north-west of England whose name sounds like a low comedian who had a TV series in the 1970s. ‘It’s a fine place and I intend to go there one day.’ I muttered something, but my thoughts were rather, shall we say, less complimentary about his intended place of pilgrimage, but I was a guest. As these kind of evenings do, when we are not expecting anything to happen, stories flew backwards and forwards, and more beer was ordered. Meanwhile, Dean Martin from Rio Bravo staggered in and was served this time. He was a fisherman, who’d come ashore that day, and presumably was drinking away his profits. 

And Pellicle published something that didn’t need to make much of an argument to convince me: “The Case for Perry” by Adam Wells. Perry is the greatest fluid this planet ever created as far as I’m concerned but never gets its due:

These days there is so little perry made, so little known about it, and so few people who care that we pass down lies and generalisations and they stick. We say that it’s always sweet: it isn’t. We say that it’s always light—that’s not true either. We ho-ho about pears containing sorbitol and claim perry is a laxative—if that was true I’d be a ghost. We equate the whole, broad, fascinating flavour spectrum of a labyrinthine, spellbinding drink to Babycham and Lambrini, and wise, sensible people—people who know and care deeply about other drinks—nod and shrug and pass the lies along. At best, perry has been filed as a sidekick; a chapter in a book about cider.

I say I love perry but I never seem to get my hands on much of the stuff. Which places it in the realm of “readily available” when you compare it to the subject of the article in Cider Review “Hymn to the Quince” by Beatrix Swanson:

… it doesn’t take much digging to discover plausible reasons why you don’t see many British quince drinks, either: quinces struggle to ripen fully in some parts of the UK and need to mature in storage for up to two months after harvest; they seem to be unsuited to machine harvesting; and they are not commonly planted and therefore expensive to procure post-harvest. What’s more, until the UK government’s August 2023 alcohol duty reforms, ciders made with quince — or hops, or elderflower, or anything else other than apples or pears — were taxed as ‘made wine’ in the UK and therefore subject to higher duty than cider or perry.

So, again we see, there is good writing out and about right there to be read. Sure, not enough to balance off the other stuff but it is worth the digging. Which means… once again… we roll the credits… well, the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.***** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan who, like the swallows to  Capistrano, show return next Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast . Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too.  All About Beer has introduced a few podcasts… but some may be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube.  The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*2023… 2020… 2019… 2009… 2008… 2007… you get the point.
**“Peace for our time!!!“
***For those in need of the footnote…
****Me, I’ll be buying* my mixed two or three cases or so as I have been since the beginning of the pandemic. Investing for my retirement! I’m already menu planning for Christmas 2031. Here’s a cheat sheet for the futures buying process for Ontario.
*****This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (holding at 128) rising up to maybe… probably… likely pass Mastodon (back up to 916) in value… then the seemingly doomed trashy Twex (crashing down nince t0 4,463) hovering somewhere above or around my largely ignored Instagram (162), with sorta unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there. Fear not!