Industry Marketing – Page 2

A Most Thoroughly August Edition Of Your Beery News Notes

What can you say about August that we each haven’t thought in our hearts of hearts? We are now well into the downside of the year, four months and three weeks and a bit until Christmas. It’s always struck me as odd that the first half of the year has seven months while the second only has five. August. Hmm. Plus it all gets a bit endtimesy around now. The garden gets weedy and a bit tired in the corners. We even got forest fire smoke from Pennsylvania this week, for God’s sake! Looks!! Good thing there’s all those fit folk at the Olympics in Paris, over there throwing themselves against the track, against the ball, against ocean waves and against each others fists to give us all at home cheering on the sofa an endorphin boost. Speaking of the Olympics, how’s the beer?

Anyone who was planning on heading over to Paris for the 2024 Olympics and expected to be having a boozy jaunt in a stadium is going to be sorely disappointed. Almost everyone who has got tickets to see bits of the 2024 Olympics will not be allowed to buy alcohol at the venues where the sporting competitions are taking place… if you must drink beer inside the venues then you’ll have to stick with the non-alcoholic stuff. For half a litre of non-alcoholic beer you’ll need to be spending €8 (£6.74), while if you want a 400ml drink of zero alcohol beer with some lemon juice in it that’ll cost €6 (£5.05).

Whhhaaaaat?!?!? Really? I’d be tempted to get me a robot but I suppose that makes sense in the keeping the eye on the ball sense for spectators but, more importantly, what is the point of cutting NA beer with juice? Don’t worry, however, as the rich in catered VIP zones will be able to drink… because… France… or the Olympics… or…

Same as it ever was? Things go around and around. Consider this piece from Jessica Mason in TDB on salting your beer:

According to the reports via Parade, the trendsetters claimed that “adding a bit of salt to your inexpensive brew will enhance the flavour” and described how “some people add salt to certain beers, like sours or IPAs, to enhance the fruity notes and reduce the bitterness” and suggested that “for those ‘cheaper’ beers, it’s supposed to make the brew taste a bit more highbrow”. The report emphasised how “Texans take beer salt so seriously” and said that drinkers were “likely to find lots of flavoured beer salt options when you want to crack open a cold one”.

Taverns when I was a lad in Halifax, Nova Scotia in the 1980s had shakers of salt on the tables. It was an old guy thing even back then, used by the hard cases in the back corners, but soon a little rattle of the shaker was a habit at the Seahorse or the Lower Deck when the unpasturized generic draft was a little off. Definitely done at the Midtown.

More information has been released on experimentation with the hotest new brewing grain in town, fonio. Interesting news even if this was a rather silly statement from Carlsberg director of brewing science and technology Zoran Gojkovic apparently (but I hope incorrectly) recalling a past discussion with Garrett Oliver:

“The internet says it is millet, but there are lots of millet grains and this one comes from Africa. But, back then, I misunderstood was what it really was all about. If someone tells you something is beef, but really it is like a variety, like wagyu steak, then it can be more easily understood. What I didn’t know was that fonio, compared to other kinds of millet, is like the wagyu steak of grains. Millet, as a cereal could be quite boring, but this in its pure formula is not boring. It is elegant.”

I’m more comfortable with it being the warp drive of millets – but only because that is obviously even more silly. Or is it the warp drives of wagyu? Or the wagyu of warp? That’s the fonio beer name I want to see: Wagyu of Warp!

And, speaking of silly, we have yet another study that resulted from the study of studies that studied booze and, again, it has been determined that there has been a lack of studiouness about that J-Curve fibbery:

…a new analysis challenges the thinking and blames the rosy message on flawed research that compares drinkers with people who are sick and sober. Scientists in Canada delved into 107 published studies on people’s drinking habits and how long they lived. In most cases, they found that drinkers were compared with people who abstained or consumed very little alcohol, without taking into account that some had cut down or quit through ill health. The finding means that amid the abstainers and occasional drinkers are a significant number of sick people, bringing the group’s average health down, and making light to moderate drinkers look better off in comparison.

I mentioned how dodgy the concept was at least as far back in 2018 but this newer focus on the problem of including “people who had stopped or cut down their drinking for health reasons in the comparison group” is critical. Note: not drinking because you are sick is different that being sick due to not drinking.

Note too: “golloping beer with zest” was a thing. Gary explains.

In Pellicle, David Jesuason wrote about one of the the tougher aspects, the mental health implications, that can go along with setting out to run a small brewery. This is how he set the scene at McColl’s Brewery of Evenwood, County Durham before help arrived:

“I came here thinking all I have to do is 150 casks a week and it didn’t happen,” Danny says. “Because I did it [before] I thought I was capable of doing it and not even knowing it was the wrong [thing to do] as well.” Danny’s mental health suffered because there was no long-term strategy, just day-to-day drudgery. Graft instead of focus. “I couldn’t make good decisions,” he tells me. He was running the entire operation by himself: brewing, selling and even delivering the beer to customers. It was far too much to take on, his mental health suffered and Gemma, his wife, became worried about him having suffered from depression herself.

That piece reminded me of the life of a farmer, alone with their business subject to the whims of nature and the trade. Should brewing trade associations provide mental health support programs similar to those being set up for agriculture?

Also on the ag beat, Stan has given us something to chew on with his July 2024 edition of Hop Queries, Vol. 8, No. 3 for those who are trying to collect a full set. He mentions that harvest time has begun, triggering images of golden light on hedgerow graced horse plowed scenes, perhaps mixing with Beethoven’s 6th wafting quietly in from somewhere… then – WHAMMO – the invasion of the lab-coated eggheads begins:

Scientists at Sapporo in Japan used headband sensors to measure the brainwaves of participants… The subjects reported feeling relaxed by the aromas of linalool and geraniol because they provided floral and green impressions… An increasing tendency in the rhythm regularities of the frequency fluctuations of the right frontal alpha-waves while drinking a European pilsner-type beer with aromas characterized by hops.

HEADBAND SENSORS!!! And, for the double, Stan pointed to this number crunching post from Phil Cook on Monday but (even though I may risk breaking an unwritten weekly updating rule) I want to unpack this point in more detail – one key difference between Australian and other beer judging events:

Because there’s a list of every beer entered, not just those that win medals, we can calculate some ‘batting averages’ to better compare how each brewery fared. So, I’ve worked out each entrant’s medal percentage (MPC: how many of their beers won a medal, of any kind) and their points per entry (PPE: adding 3 for gold, 2 for silver, 1 for bronze, then dividing by number of entries submitted). Bigger numbers are better in both cases; overall about 74% of beers entered earned a medal,² and if your PPE was 1.00 or higher your brewery was in the top half of the competition.

This would be a huge step towards making the results of these events more meaningful that those of the moveable buffet of the international circle of they who judge. Being able to figure out brewery top rankings as well as those surprising disappointments would be a great benefit to consumers. But who in beer puts the buyer first?

Perhaps connected, Jeff shared his thoughts on the financial perils of being a freelancer writing about the brewing trade without separate income:

Writing is a terrible way to make a living. It’s why people end up going into marketing. You could spend your days scrambling after $600 articles, or you could get a job for $60k with benefits. This is why we bleed great writers, who take their services to companies who will pay what their work is worth. It’s not just that the money’s bad—it’s also hard to get. If you could somehow stack up your articles and get a couple in every week, you could make a decent living, maybe fifty, sixty grand a year before taxes… Trying to pitch stories, and then research, report, and write a hundred of them in a year? I’m not saying it’s impossible, but again, you’d be barely making more than working at McDonald’s if you somehow enjoyed that level of “success,” which perhaps 2-3% of working freelancers enjoy.

The best line was near the end: “If you have any other choice, don’t write.” What he means (of course… or rather I hope!) is don’t write for money but this isn’t news.* Still… write. Writing a free, joyful and easy experience of expression. Scribble, jot, draft, forget and rediscover – and, yes, even submit. Just don’t think you’re going to be buying the kiddies shoes with the income.

Joyful, too, is Dave “Still No Relation” Bailey’s cartooning, also in Pellicle, which this month explored the notion of perfection. And if you want an example of writing for joy, ATJ has been working on one particular theme quite a bit over at his Substack, that being ATJ sitting in a pub and looking at the details of the scene around him. Second or third time I read one of his I thought “hmm…now, that sounds familiar” BUT as this week’s edition testifies its his process being worked out before our eyes:

My eye was caught by a faded photo of the pub, sometime before World War I. Outside it, there stood a line of long dead regulars, mainly men, standing still, a couple smiling, the rest sombre and holding themselves stiffly as if on parade, which several years later many of them would be, ready to march off to war. A long ago day, the sun shining maybe, though given the quality of the photo it was hard to say. Bowler hats, cloth caps, none of them bareheaded for that was not how they presented themselves to the world then. I’d like to think that once the photographer finished, off the men went into the pub, glasses of ale and cider purchased and amid the hubbub there would have been little time for reflection.

Sharp stuff. And it sure beats the sort of cash-focused writing that has recently given us such gems as “deepest echelons of the industry” and “with demand being high, the category has continued to thrive, despite the sector struggling” and the astoundingly poorly thought out alleged expression of expertise “Liquids within the same ‘competitive set’ are not distinctive from one another as liquids.” Bring on the robots of A.I.! Viva Robots!!

No, I didn’t mean that. There are no robots of joy. It’s actually all around us already now if you look for joy. We see it in a long wandering piece about wandering at length. And we also see it at home as when Rachel Hendry in her emailed newsletter J’Adore Le Plonk shared some thoughts on the role and value of the leftover bottle of wine there in the kitchen that was opened a few days ago… and may have lost whatever finesse it had:

Service work should neither be seen nor paid, tends to be the general consensus and when my wine joins me in a position of domestic work I attach the same framework to it. Why add this beautiful, evocative glass of wine to my dish when I can reach for something leftover, or looked down on, fuck it, why not just add water instead? The recipe provides a role for a wine that is past its best, that may otherwise be retired down the drain and into the bin. It doesn’t, however, mean the wine isn’t important. Wine has many roles in our lives and contributor in the kitchen can be one of them. As I work through my hesitation and add a splash of my wine to the courgettes slowly melting into butter I notice I have not lost anything in the process. The wine is still mine to enjoy, I have placed value on an ingredient as I would like to be valued myself and the meal tastes better for it.

And I should have mentioned that Katie wrote a few weeks ago about trying Italian wines with any sorts of unexpected flavours to see what works for you. My tip? Chianti with roast turkey. It can have a swell cranberry vibe going on. Try a turkey and blue cheese sandwich with slices of pear and a cold glass of Chianti. Could sound weird but it works. Not this weird, mind you, but there that gets a lot going on.

That is it. Enough! Here are the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.**** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday… with a top drawer effort this week. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down. Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a few podcasts… but some may be losing steam… until… Lew’s interview! And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube. The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*My full sympathies (though I might have used the phrase “good writers” to convey a sense of realism.) I wrote this in an email to Max, now eleven years ago: “It is tough. There is no money in beer writing so if that is all you have to go on… I have met with pro writers over beer and always find them bagged out and drained from the nights of PR work in pubs to keep the wolf from the door. I complained once somewhere about how craft brewers should be supporting good beer writers directly without expectation of return and this was met with howls – even from writers. Earn your way as a freelancer, said the freelancers. Suck it up and take the junkets, said those on the junkets.” Is that the macho forehead + wall thinking part of the freelancing problem?
**This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (132) rising up to maybe… probably… likely pass Mastodon (930) in value… then the seemingly doomed trashy Twex (4,483) hovering somewhere well above my largely ignored Instagram (160), crap Threads (52) with Substack Notes (1) really dragging up the rear.

The “Remember Before We Went Through The Looking Glass?” Edition Of Your Beery News Notes

Remember a month ago? Before “the” debate? Before France went right then went left faster than Gretzky ever could? Before Britain finally ditched the Tories? Before some dumb kid decided to murder Trump and just murdered someone’s Dad? Remember before everything went sideways? Well, except for England losing in fitba… again. Thank God somethings never change. Like bees. Bees don’t care. As I witnessed the other day in the zucchini patch. They just undertake some sort of death battle for pollen from time to time, mindlessly fighting and stinging each other for survival. Isn’t nature wonderful.

First up, Pete Brown was provided a number of bolts of broadcloth to set out his thoughts on the state of CAMRA this week in The Times. It is an excellent piece and even a bit of an artifact in terms of the rare access to the pulpit. I particularly like this paragraph that goes to the heart of the organization:

And Camra saved that culture in a uniquely British way. Whatever else cask ale is, to thousands of campaigners and volunteers it’s a hobby. And as George Orwell once observed, we are a nation of hobbyists — “of stamp-collectors, pigeon-fanciers, amateur carpenters, coupon-snippers, darts-players, crossword-puzzle fans”. Camra is an organisation of amateurs and enthusiasts. Some are eccentric, some are pub bores, some are cliquey. But they always turn up. Others are charismatic, engaging and keen to welcome anyone who might be persuaded to share their interests. Everyone I speak to inside the organisation describes Camra as a family. If they’re frustrated with it, for most, it’s the type of frustration you feel for an annoying sibling who you will defend to the death.

In North America someone might have chosen the phrase “grassroot” but remember those roots in that conception stay in the dark serving the showy fronds above. Not so in the image Pete paints. For him, it’s an organization for people. Not “The People” – just people. All sorts of people. Great point.

Speaking of a sort of people, The Beer Nut wrote about the gulf between hype and quality. Let me spoil his conclusion without revealing the subjects of his study:

If the road through hype leads to refined and high quality beers like (most of) this lot, then perhaps it’s tolerable. And I’m glad that both of these breweries are still turning out great stuff even when their praises are no longer being sung hourly on social media.

Speaking of praises not being sung, Jordan updated the news on Ontario’s LCBO workers strike on his periodically irregular update on the provincial scene adding an interesting observation to the news shared last week of grocers’ disinterest in the new deal:

This might not go quite as well as the premier seems to think. Under the new plan, grocery stores are staying away in droves because they don’t want to have to deal with returns of bottles and cans. The margin they make on beer and wine sales would be eaten away by it. Probably, the margin they make is eaten away by planogramming. Look at the picture above from a midtown Toronto Loblaws from day four of the strike. They’re using the beer fridge for margarine and the selection is down to about five items. It wouldn’t surprise me if the number of grocery retailers actually drops this year.

Butter and margarine in the beer aisle, folks. Butter and margarine. But little wine in some spots. And a rollout by the government that appears to be being rewritten day by day.

BREAKING NEWS FROM SCOTLAND: “WHIT? No Vitamin T???”

Jeff had a portrait of Czech polotmavý published in Craft Beer & Brewing (a style of beer I have enjoyed after ordering a mixed two-four to be delivered from Godspeed) and pointed out a bit of a puzzle in the chronology:

… to connect the dots from märzen, granát, or Vienna lager—another style that some have cited as a precursor—to polotmavý, you have to skip decades in the historical record. When I ask Czech brewers and experts where (and when) polotmavý came from, I get something like a collective shrug. More than a century ago, Bohemians were making amber lagers—and a few decades ago, they were making polotmavý. In between, no one seems to know what happened.

I wish the crack team at CB+B avoided concepts like “mysteries” which is the neighbour of “magical” even if in this case it does not relate to that most tedious of applications – the brewing science mystery. Those claims put the “moron” back in “oyxmoron.” But here it is different. Here there is a gap in the records. A conundrum perhaps. Yes, a conumdrum mixed with an interlude of Soviet authoritarianism. Which does have that hint of “The Third Man” so… fine. A mystery. Yet, as Evan noted in 2009, Ron had previously noted* that polotmavý were an amber lager “roughly in the Vienna style” and that:

Vienna lagers aren’t dead: they’ve just moved over the border. No country produces such a range of amber (polotmavé pivo) and dark lagers (tmavé pivo) as the Czech Republic. I can’t quite understand why no-one has twigged this yet.

Well, we’ve twigged now, Ron! I have it delivered. And… I might point out… they didn’t move over the border so much as the borders moved around them. Maps redrawn and all that. Did I ever mention that as a lad, when visting Grannie, I stayed in a small hotel run by friends of the family and had breakfast every morning with an older gent who, in the First World War, had fought the Austrio-Hungarian navy in the Adriatic? I have? Oh. Nevermind.

Pellicle‘s feature this week is by Fred Garratt-Stanley and is about the loss of pool tables in London’s pubs. I love me a pub game and have an entire category of posts dedicated to the concept… which I haven’t updated since 2011… no, 2017! Anyway, I’ve spent a pleasant afternoon playing pool in a London pub so anyone who is rooting for that has my vote. What is to blame for the loss? Money:

Costs vary depending on whether pubs opt for bog-standard tables or high-end ones more suited to league competitions. At Ivor Thomas, it’s £10 a week plus VAT for the former and £20 for the latter, but this is cheaper than most, with some pubs reportedly paying over £20 a week. A week’s fee can be recouped in one busy evening, while plenty of extra cash is accumulated from drinks sales. But an increased emphasis on food in many pubs has changed the landscape. Writing for the Financial Times Jimmy McIntosh reports that, according to the British Beer & Pub Association (BBPA), “from March 2022 to March 2023, the number of wet-leds declined by 3.1 per cent, as opposed to food-focused taverns, whose number dwindled by 2.2 per cent.”

Regular reader and archaeologist Merryn Dineley pointed us towards a very interesting news related to another sort of food stuff storage. Based on the premise that “beer brewing is difficult to identify in the archaeological record” the authors explain how residues of beerstone as found in clay pot can be used. The study’s abstract as published in the Journal of Archaeological Science concludes:

In comparison to ungerminated and germinated barley grains, we find that beerstone preserves only a subset of the barley proteome, with the residue being more reflective of the final brewing product than of earlier brewing steps such as malting. Overall, we demonstrate that beerstone has potential to entrap and preserve proteins reflective of the beer-making process and identify proteins that we might anticipate in future archaeological analyses.

Got that? Good. Speaking of good, at the end of last week we heard from Will Hawks and his London Beer City project. Not a newsletter. A project. In this edition, he wondered which pub he should hit before an AC/DC concert and in doing so paints a picture of the jumbly sort of pub I’d much prefer over most of those pub-porny protraits all those other folk write about:

You go to De Hems, Soho’s Dutch-ish pub, because it’s recently been renovated and it’s really close to somewhere else you want to go (of which more later). At 4pm on a Wednesday afternoon it’s busy-ish, mostly with men in pre-Covid business wear: ill-fitting suits, no ties, a smattering of skinny-fit v-neck jumpers. Most of them will not see 45 again. There’s a big TV on in the corner – it’s showing the Tour de France, where Mark Cavendish is about to win a record 35th stage – and there are high tables (boo hiss) around the front section of the bar… the floor is dark wood and the ceiling a sort of dried-blood colour that looks like it’s been there a while. There’s a lot of ageing beer memorabilia on the walls, and some Dutch stuff too, including a Holland football shirt in the corner.

Sweet! Finally, Boak and Bailey wrote in their monthly Substack newsletter about the state of beer writing. I won’t repeat what’s been said but I would point out one thing. “Beer writing” is a thing that only exists in a small fish bowl. ATJ rejects the term for himself. He is a writer (and on form this week, too). So (watch me taking perhaps a mid-sized logical leap) when B+B state “there are too many really good beer writers, and simply not enough outlets for their work” I don’t think I can agree. Or maybe I do. If they mean there are “too many really good writers writing about beer” I have to disagree. Show the me the novels, the essays in a range of periodicals, the CVs with a wide range of seriously and well received writing. not the filler. Some qualify. Others don’t. But if they mean “many really good beer writers” we have to ask ourselves this: what is this narrower thing, the “beer writer“? The phrase has always reminded me of that chestnut “craft beer community” and the circle of affirmation that is so unlike the messy complicated and increasingly inclusive CAMRA Pete describes above. The question then moves to the even narrower phrase “professional beer writers” which they define as those trying to pay a mortgage from income. By that standard, all people who are paid are “professionals.” Which leads one to other words. One commentator responding to social media outreach wrote them about one particular word:

I was a freelance journalist for several years. I guess fundamentally I don’t really think of beer journalism as A Thing, as opposed to “that blogger I used to read, only now he’s got a byline, good luck to him I guess”.

“Top Ten Beers For Summer” journalism anyone? (“It goes with salad!” Amazeballs.) We also see “expert” a bit too generously applied in a similar fashion, too,** even though we know there are some actual experts each in their specific areas related to some corner of the wide world of brewing. What do we take from all this? It is possible that scribblers’ personal dreams of an achievable goal got ahead of actual capability and capacity? Does that cause unfair marketplace where those who are established and have an “in” are heard while others (the often more interesting) are left out? I wonder. There’s plenty of good and plenty of not good. I sift. See, me? I read about beer every week. For this here website. For you. Well, for Stan. You others, too, but between you and me I think of Stan as the managing editor who is oddly never seems to be there at the desk, still not back from lunch who, once in a while, still drops off a sticky note.***

There! Plenty to read and discuss. And with that… now we roll the credits… well, the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.**** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday… with a top drawer effort this week. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down. Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a few podcasts… but some may be losing steam… until… Lew’s interview! And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube. The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*Ron’s source code says the page was written 2004 to 2010.
**Is there a fine line? Consider this observation from wine writer, Jason Wilson: “I remember arriving at the grand tasting in Montalcino for the release of the 2014 Brunellos. Early grumbling had already labeled 2014 as “challenging,” which is the wine world’s euphemism for “shitty.” We were to taste all day, through dozens of wines, at our own pace. I arrived at the event about an hour after the doors opened and sat down. Before I had even taken a sip, or written a note, an American wine writer I knew waved, came over and, by way of greeting, said, “Ah, I can’t believe you came all the way over here to taste the 2014s. They’re shit.” Apparently, he’d already tasted more than 100 wines in the previous hour, and already rendered his judgment. I don’t know what he did with the rest of his work day.“
***Me – “a high-involvement reader“!?! Certainly gave me airs.
****This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (132) rising up to maybe… probably… likely pass Mastodon (930) in value… then the seemingly doomed trashy Twex (4,483) hovering somewhere well above my largely ignored Instagram (160), crap Threads (52) with Substack Notes (1) really dragging up the rear.

BREAKING: These Are The Gentlest Most Supportive Beery News Notes Of All Time!

So… me here, you there. Again. It’s hit the lazy months. Or is it exhausted? As the dawn seems to start at about 4:07 am, so too do the times of laze. Good thing it’s warm enough to stick one’s toes in the big lake, as long as you don’t mind half the pee in America trickling by. I wonder if my attitude has affected the beery news notes this week? Let’s see.

First up, there was plenty written this week on the purchase of San Francisco’s Anchor Brewing. It actually led me to wonder how many days of hangtime the word “Breaking!” possibly can have on social media given how folk were still using it as a prefix to tweets maybe two days after the fact. Anchor is one of those foundational breweries of the fibby revisionist history of craft* so I am not particularly moved by the tales being told – except (a) I loved Liberty Ale when I could find it and (b) I do believe if anyone other than Christ can pull off a resurrection which does form a true twist in the narrative it is going to be Hamdi Ulukaya, upstate New York yogurt magnate.

Speaking of magnates and brewing and fire sales, there was some interesting information from Ron Elmer in The Drinks Business this week, this time about the current value of Boston Beer Co., the business that makes less and less of its revenue from, you know, beer:

Boston’s shares look attractive to a potential suitor, having plummeted more than 25% in the past 12 months. But the stock has jumped almost 31% on the recent rumours which started only two days after the shares closed at their lowest price since February 2019. At today’s price, Boston’s market capitalisation is about US$3.95 billion, far below its record valuation of US$15.98 billion in April 2021. The likely price put on a potential deal is unclear, although it would unusual if it did not include a significant premium, especially as no sale could proceed without the consent of Jim Kock, who founded Boston in 1984 and remains its chairman.

Aside from the Freudian slip, that is quite an eye popping collapse in value – under a quarter of previous corporate worth over just three years. On May 17th, 2024 the stock was worth $260.75 compared to $1,294.93 on April 16th, 2021. That is closer to a drop down to 20% of peak value. Why? Well, if you click on that thumbnail you will see that the five year value really tracked in parallel with the pandemic. Compare it to the shape of the valuation for Moderna over the same period. Then to Constellation Brands. See? Boston Beer may also be the poster child for the general drop in interest in craft beer, too – even though they make more and more drinks that are less and less like beer. Still, hope springs eternal that an investor might be buying something more than a dead cat bounce.

Somewhat related, the Beer Ladies Podcast asked a question this week that was both exactly on point and a bit sad:

In this week’s episode, Lisa, Thandi and Christina debate an ever-popular topic in beer (and other things!) – ethos. Does the ethos of a brewery influence you to buy, or not buy, their beer? What happens when breweries make good beer, but treat their staff badly, or are divisive in their politics? We chat about a few stories that have been in the news over the last few years, and debate our own feelings on separating art from artist.

Just run those thoughts that over in your mind as you consider: (a) it’s only beer (b) there are now exactly one bazillion breweries now, and (c) a huge amount of the beers being made these days are copycats of what everyone else is brewing. So… how can you not believe in ditching the assholes? For me, it is entirely on the beer buyer. Know your stuff. I would point out one comment made elsewhere, in relation to the well deserved dislike of Hazy IPAs recently from Sam Tierney of Firestone Walker:

I know some great brewers who playfully hate on the style and don’t make it, but they tend to be obsessive traditionalists. As long as you aren’t an asshole about it you’re allowed to not like any style.

Which would guide me to recommend a point of consistency. If anyone doesn’t want the beer buying public to act like assholes when they mock the money-making gak, then as a mimimum don’t turn a blind eye to the assholes within the supply side of the equation. Me? My money walks and talks. But, let’s be honest, the big money about the talking about the walking is on Boak and Bailey as they displayed when they ripped out some opinionating this week about a pub crawl they undertook and the beings they encountered thereupon:

…Our fellow customers included a big party of beefy middle-aged blokes in quietly expensive casual clothes… we found ourselves surrounded by classic 00s hipsters who are now in their forties, with kids. These days, the quiffs and waxed moustaches have gone grey, and the vintage workwear has baby sick on it… We found it fairly quiet inside except for a party of stags who kept bursting into song and breaking out in competitive banter… Instead of craft beer dads it was all black T-shirted youths and the background throb of heavy guitar music.

People! I was thinking about all this peopled populating of places when I read another rightly depressing comments from Jessica Mason on the experience of women in beer and the reasons why women like drinking beer with other women:

Personally, I find this side of the research the most galling. Damned if we do & damned if we don’t. Why gender stigma around beer leads to most women’s drinks order falling back onto a glass of fizz or a G&T. Because nobody would judge us making those drinks choices.

Let’s be honest. We all know that (both chemically and culturally) beer attracts, induces, comforts and/or reveals the asshole. Plus women are underrepresented in important positions in the industry so we quite possibly are losing a natural counterbalance. And, even when not taken to that degree, we also know that as mentioned by Rob Sterowski:

I wonder if the “craft beer” movement has been damaging by suggesting you have to rote learn a load of bullshit about styles before you can enjoy beer.

This led me to reach back to the greatest statement on the genesis of point as stated in the film Gregory’s Girl: “Why are boys obsessed with numbers?”

Generally conversely but still speaking of being obsessed with any number of things while also being clearly blessed with natural ability, The Beer Nut left the house and checked out yet another reno at the Guinness World HQ:

A few hours after the doors opened I wasn’t expecting many customers nor much on the menu, so was surprised to find the place packed with tourists and off-duty staff, and a full set of new beers to try. Better get the flights in, so. One definite retrograde step is the loss of the big screen menu, which provided useful information on the beers. Now there’s a sparse retro split-flap display board and a printed menu, which weren’t in agreement on details like what the beers were called and how strong they were. It’s all very well to dream in beer but occasionally you need to wake up and do your proofreading.

Spinning the globe again, from Japan we read an update of a story first shared here last October about a ban on public drinking within the autonomous Shibuya district within Tokyo:

Mayor Ken Hasebe recently told journalists: “We have been stepping up patrols and other efforts over the last year, but we have had people say, ‘Well, the rules say you can drink, don’t they?’ By establishing the rule, we would like to convey the district’s intentions, including during patrols — we would prefer people to enjoy their drinks inside restaurants.” This news may not come as a surprise to local residents… Mayor Hasebe says that local businesses supported the regulations in October 2023 and were behind the push to make them permanent.

Circumnavigating now via the northern pole, being out and about was also on the mind of Lisa Grimm this week who told the tale of her beery trip on the Eurovision trail to Malmo Sweden:

…the trip was a perfect excuse to explore the beery options on offer in the region, and we began with an initial visit to Malmö Brewing Company, located in an old brewery building, appropriately enough. These days, they brew a wide array of the usual hazy IPAs and fruited sours you find in most craft brewery taprooms, but they also have a few more meads, ciders and cocktails than you tend to find in Ireland or the UK.

And speaking of folk out there enjoying themselves, the Times o’London had a bit of a shocking yet not surprising story from the world of professional darts:

… concerns have been raised about the portrayal of a now predominantly sober sport, while alarming alcohol consumption allegedly occurs behind the scenes. The Sunday Times has learnt of an incident where one player had to be placed in the recovery position outside a PDC Pro Tour venue in Wigan. A player was also seen passed out in his chair in the practice room, where photography is prohibited, at a different event after, it is claimed, drinking about ten pints. A large number of professionals are still believed to fear that they cannot play well without alcohol, owing to performance anxiety; very few are widely known to play sober…

Yikes!! Speaking of anxiety and shock, Paste magazine has posted an ode from Jim Vorel to a long lost love – American Amber Ale… with an interesting intro:

As far as consumer selling points go, the allure of “subtlety” is not exactly an easy one to conceptualize and market. Take a look at the snack foods aisle of a grocery store, and you’ll see what I mean. The “crunchiest” potato chips on the shelf? The selling point there is easily grasped. The “tangiest” or “fruitiest” yogurt or ice cream? Ditto. It’s human nature for the consumer to think in terms of superlatives, because in exchange for our hard-earned money, we by and large believe that we deserve the best version of a product. And it’s an understandable fallacy to naturally believe that “best” is largely going to correlate with “most,” because we humans also want bang for our buck. It’s hard-coded into our behavior in a capitalist economy.

Now, you have read my recent thoughts on the individuality and subtly of Hazy IPA Clonefest (or, to quote a yawning Lisa Grimm up there, “…the usual…“) we are living in so to go to that sort of nutty extreme in the other direction to justify a place in the heart for Amber Ale is a bit much. Perhaps it’s just what Robin said: we still have lots of them in Canada. Or maybe it’s just obvious given how there is a whole load of badly thought out beers being sold today fighting it out for the attention of fruity seltzers and RTD drinkers. Maybe you need to think of them as the American version of a Mild. Whatever. But… but if you have ever held a small pile of amber malt in your hand, sniffed it and chewed a few grains. And then realize they can make a beer that tastes like that and can get you buzzed? It’s obvs to anyone who is paying any attention. Drink them for an evening and remember how good they are. And perhaps what a fool you’ve been.

Finally – and for the double! – I like what Robin wrote after reading the piece in Pellicle by Rob MacKay about A.I. and cartoony can lables:

I’ll say this, if you are a brewery that believes in the power of small, independent, local options, you are a hypocrite if you use AI to create your label art and framing it as a small business trying to keep the brand cohesive is intellectually dishonest and downright shitty.

Yup. That being said I pass on any can that has a cartoony label unless I have some other info on what’s in the can that helps me overcome my suspicions about the contents. Cartoon labelled cheese? Bland gak for pre-schoolers. Cartoon labelled bread? It’s going to have candy imbedded in the loaf. I presume I am looking at a sugar bomb. Plus, you know, how A.I. “still constitutes copyright theft—a civil wrong, and under certain circumstances, a criminal offence” as MacKay notes. So… no thanks.

And we roll the credits… well, the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down. Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a few podcasts… but some may be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube. The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*[MY 2023 COMMENTS REPEATED IN FULL FOR POSTERIRY] The endtimsey big news in US craft this week I suppose is the press release issued by Sapporo on Wednesday, as described by Dave Infante in his newsletter Fingers: “This morning at about 1:45am local time, Anchor Brewing Company issued a brief press release announcing its imminent liquidation, citing “a combination of challenging economic factors and declining sales since 2016.” The brewery has been operating in one form or another since 1896; its current owner, Japan’s Sapporo conglomerate, acquired the firm and its iconic Potrero Hill facility in 2017 for a reported $85 million.” Quite a blow given the narrative of craft’s whole genesis story. I am not convinced (at all) that the hagiography necessarily matches reality (at all) but I sure did like Liberty Ale back when Ontario was part of the sales footprint a few decades back. There has been much by way of erroneous speculation, questioning, cherry tree chopping, wailing and rending of garments along with some common sense and respect… but… the bottom line is this from The Olympian: “I ran a cheap “pizza and pint” feature. It helped for a while, but then hazy IPA became a thing. Beer geeks turned their laser focus on to that style and unfortunately, a lot of other brands/styles just slowed down or stopped selling altogether. Anchor was one. I think there’s only so much life a publican or retailer can do to breathe life into a cherished heritage brand before they finally give up and switch to something new and shiny. But when I see 3 cleaning dates marked on the top of a keg, it’s a slow mover and time to move.” AKA: no one bought the Cro-Magnon of beers anymore. Be honest. You may have loved it, but you didn’t actually like it all that much.
**This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (128) rising up to maybe… probably… likely pass Mastodon (915) in value… then the seemingly doomed trashy Twex (4,474) hovering somewhere above or around my largely ignored Instagram (162), with sorta unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there.

The Last And Perhaps Best Yet Perhaps Slightly Timid Beery News Notes For May 2024

Well, that went fast. May. See ya. June backons. That image up there? It’s from the Facebook group for the Brewery History Society, a grand display of policing the Epsom Darby on May 31, 1911. Each having Mann London Ale. They would need it as thunderstorms later that day killed 17 people and 4 horses. Hopefully more peaceful, this year’s race will be on again this Saturday. And the French Open, the UEFA Euros, the NBA Finals, the Stanley Cup and World Cup of Cricket will be all on the go in June, too. Brought to you by Stella Atrois, Bitburger, Michelob ULTRA, Molson and Bira91 respectively.

First up, I have to say I really liked this portrait by Boak and Bailey of Dorset’s Square & Compass, a pub that took them back through a forest, even back through time in terms of the layout and service, a pub where they found themselves looking at a menu with three food items and maybe twice that many drink offerings before they went outside to sit next to a slab of rock:

Looking out from the garden is as magical as looking up at it from the lane. We had a view of the hills sloping down to the sea, fading into haziness beneath a big white sky. At one point an ancient blue Landini tractor passed by, its upright driver puffing on a pipe, like something from a 1950s British Transport documentary. In the hedgerows, on the telephone wires, and on freestanding stones, birds gathered and chattered.… Then, unbelievably, they came to visit.

Fabulous. And check out Martin’s review of The Harlequin in Sheffield for another sort of fabulous in an urban setting.

Back into the now, the big news here in Ontario is the debate over the costs of the Province’s move to finally get beer, wine and all the coolers into corner stores. Let me say from the outset that while I don’t plan to vote Tory, I can’t imagine a download of services (either to the private sector or another level of government) that does not include a transfer of revenues associated with those services. That being said…

“It’s a billion-dollar booze boondoggle,” Liberal Leader Bonnie Crombie said Monday during a news conference at Queen’s Park. Crombie and the Liberals base their $1 billion figure on these additional costs: (i) $74 million per year to the large grocery chains by giving the 10 per cent wholesale discount, (ii) $375 million to the Beer Store by rebating the LCBO’s cost-of-service fees and (iii) 300 million in foregone revenue by not charging retailers a licensing fee. Those amounts would be on top of the LCBO’s lost revenue from selling less alcohol through its own stores and on top of the $225 million payment to The Beer Store. *

See, if the gross revenues of the LCBO (wholesale and retail) were $7.41 billion generating a whopping $2.58 billion in dividends to the Province, according to the most recent annual report, then shifting significant services, fees and expenses away from the LCBO to the new players probably should be expected to cost more than the 3% of gross revenue. But, if the annual report in 2026 says that the gross has dipped to $6.41 billion with the dividend dropping to $1.58 billion, well, then there should be some questions asked. The main problem is the concept that the greater number of outlets will cause an expansion of sales covering those costs. Ain’t happening. Booze is retracting. Even pre-pandemic, there was no change in sales caused by partial deregulation. And we’ve already seen the retraction of sales in those 450 grocery store which were first permitted to sell beer wine and cider in 2015. This is all a great leap sideways.

I missed Jordan‘s post last week on the pleasures and pitfalls of brewing a collaboration including this unexpected turn towards what can only be called pronounced zippiness:

A funny thing happened on the way to the brewery. Adrianna, who had very kindly put aside some Agnus for our 20 hL batch, got in touch one day to say that it had accidentally shipped with someone else’s order. She offered to throw in some Saaz for the trouble, and I asked if there was anything else Czech in the warehouse. This is how we ended up with Vital hops. Vital isn’t a brewing hop. It’s pharmaceutical grade. They were originally grown for their antioxidant properties (xanthohumol and DMX), although I didn’t know that when I leapt at the opportunity to use them. What I saw, looking at materials online, was that it contained everything including Farnesene and Linalool in pretty high proportion. Farnesene is usually Saaz exclusive (gingery, snappy, peppery). Linalool is the monoterpenoid associated with lavender, lilac, and rose. In fact, the description of it said lavender, spice, plum, licorice.

Oddly, “Linalool” has been my private nickname for Jordan for years! Not apparently encountering any Linalool whatsoever, Stephanie Grant has still been on the move and reported from Belgium where she visited some auspicious breweries and perhaps experienced that other sort of hangover that lambics can offer:

Our last day in Belgium, we continued the Tour de Gueze, this time joining the bigger group of participants on one of the many buses taking drinkers around the region. We visited De Troch, Mort Subite, Eylenbosch, and Timmermans. I’ll be honest, after gorging myself on lambics the day before, I wasn’t as thrilled to do it all again the next day. Instead, I spent most of the day seeking out bottles to bring home and share with friends once I returned home…

Ah yes: that good old “I am sure it hates me” feeling. Also out and about, Katie has reported from the ferry to the Isle of Man… in fact from the ferry’s busy bar:

The bar on board the Manxman is just as bizarre and pleasant as I remember it, and I’m sat with a Guinness at a little round cabaret table surrounded by TT hats, jackets, and fleeces and the people they belong to. Almost everyone on board is travelling for the races, and we’ve already run out of Norseman lager, the local lager brewed by Bushy’s on the island. By the time we get to Douglas I’m sure we’ll be out of crisps too.

What else is going on? You know, I wasn’t going to go on about the Hazy Eeepah thing that took too much time in May BUT (i) Stan shared a great summary of where we have gotten so far** and (ii) ATJ shared a recollection of IPA studies past by sharing the agenda of a British Guild of Beer Writers from 1994. Click on the image. Notice something? Apparently three PhD recipients. Plus Jackson, Oliver and Protz. No mention of fruit sauce. And no cartoon infographics or can wrapper designers. When people backdate the term “craft” beer to anything before around 2007 when it passed microbrewing in popular usage, I think this primary sort of document is a helpful reminder that the terms of reference were quite different. Not, by the way, “dudes grumbling about the good old days” so much as a discussion before the adulteration of both the beer itself and the overall concept of IPA. We need more of that again. Because it is possible to discuss things being worse that other things. Not that it seems many “in craft” would understand.

Similar in the sense of things not appears to be what they are or rather appearing to be exactly what that are even if that is not admitted – and for the double… wheew… ahem, Martin came upon a scene at a beer festival in Cambridge, England that (in amongst the photos of dilapidated properties and sodden grounds) has got to be the aggreation of all the reasons I share his dislike of beer fests including: (i) “the students and groups of mates who make up the core attendance“; (ii) “Nice weather for newts” and (iii) that disappointing beer that “has a touch of sharpness about it that I can’t explain.” Let me spoil his conclusion for you:

I didn’t see anyone I knew, and (unlike in pubs) it’s on your own hard to strike up conversations with random strangers who have largely come with mates. In and out in 24 minutes. Time for a pub.

Also missed: the Historic Brewing Conference planned for August has been cancelled.

Pete Brown shared some refreshing comments on the old trope that craft brewers need to tell their story in his industry insights newsletter this week:

Firstly, every single one of them insisted on telling him their foundation story – where the founders met, what inspired their “dream”, and the modest circumstances in which they began dragging it into reality. Secondly, when they finally got to the shiny parcel of vats, every single one beamed, “And here’s where the magic happens.” Now, on the surface, this is far more interesting – there’s an actual story there for a start. But on the other, I get the sense that when he visited these businesses, Thom was given this spiel whether he wanted it or not. Once again, the pitch wasn’t tailored towards its audience.

Short take: if it’s everyone’s story it’s no one’s story.

Elsewhere, The New York Times had a great article on the unique story of Eritrean and Ethiopian diaspora home brewing – and home barley malting – in Texas:

The thick brown liquid had been fermenting in the jug for three days, which meant it was time for Fatean Gojela to get it ready to serve for Orthodox Easter. With her granddaughter, Ava, at her side, she poured it little by little through a thin mesh sack. “Patience, Mama,” she said to Ava, showing her how to squeeze out the liquid from a doughy mix of grains and herbs. Ms. Gojela, 65, learned to make suwe, as the beerlike drink is called in the Tigrinya language, from her mother while growing up in Asmara, the capital of Eritrea. (Today, she lives in Fort Worth, where she works as a housekeeper for hospitals.) The beverage is primarily brewed for special occasions in Eritrea and Ethiopia, where Amharic-speakers call it tella.

In a far less celebratory frame of mind, Jessica Mason shared a depressing thought that really makes one wonder what all the efforts towards inclusion were really about:

If you’re wondering why fewer women think beer is for them, maybe just look at the comments I get on a daily basis when I share, write or question anything on the topic of beer. See how women are treated when they do take an interest in beer. It is no wonder we are where we are.

She shared that on Twex the day after having her piece on the suprisingly negative findings related to women and the UK beer market in the report “The Gender Pint Gap: Revisited” authored by Annabel Smith:

Speaking exclusively to the drinks business about the data, gathered by YouGov, report author and beer sommelier Annabel Smith said: “When we set out to conduct a further piece of research into women’s attitudes and behaviours towards beer in Great Britain, we were fairly optimistic that the dial would have moved in a positive direction since the first Gender Pint Gap”… Smith lamented that “there has been very little academic research done in this field, but we uncovered a wealth of anecdotal evidence perpetuating the ideology that beer is for men. And when this is in your face every single day, you start to believe it.”

Here is the full report by Smith. There’s more at Beer Today too. Oddly, the Morning Advertiser chose to highlight the phrase “the dial doesn’t appear to have moved very much since” 2018 despite the report saying that the report indicates that female participation slipped from 17% to 14%. This is a 17.6% drop. Which is sorta huge given the efforts taken during the time to counteract disinterest in this group of consumers. But beer is bad at math, isn’t it. (Like when we read that a large facility closure is a sign of industry maturity. Subtraction. It’s tough to explain. Who knew?) Conversely, Rachel Auty also added her thoughts which were more comprehensive, including these comments related to beer advertising the in UK:

I believe we also need to address the connection between beer and sport, and move away from sport being treated like it’s something that only men like to do. The rise of the Lionesses – as one high-profile example – has given beer an opportunity to unlock a whole new type of customer, and it’s only going to continue in the same direction. Why would any brewery or venue turn that opportunity away? Ultimately, if more women work in breweries, bars and other beer industry roles, the advertising will shift. The problem is at the core – truly – and we have to get women into roles where they have leadership responsibilities and the autonomy to make key decisions and become role models that create and inspire positive change. This is still not happening anywhere near enough to shift the needle.

Preach. Why isn’t that as easy for everyone to see as seeing a mud filled beer fest in Cambridge and, you know, leaving?

And, just before deadline, we note the long form writing of Claire Bullen in BelgianSmack on Frank Boon and his beers:

From the park, the Zenne flows around the village, under bridges, and approaches Brouwerij Boon, where it meets the gaze of Frank Boon. He has paused for a moment on a small concrete bridge to regard it, to watch as ducks and moorhens paddle against the current. In its progression, the river bisects the brewery, one bank home to the brewhouse, coolship room, visitor centre, taproom, woodshop for foeder repairs, and an enormous warehouse of foeders and barrels; the other a rented warehouse space where additional foeders are stored.

The piece is Augustan***, displaying the arguably Tory nature of this part of brewing – a perfected stasis point where craft and nature sit in ordered balance. And, once achieve, will remain so. I was immediately taken back to my university class forty years ago where we studied the Olivers Goldsmith, the Irish one of the middle 1770s as well as his less successful great-nephew of early 1800s Nova Scotia and their two villages. Or that Boak and Bailey pub way up there, come to think of it.

Finally, Mudgie shared the sad news of the passing of one of his long time readers, Janet Hood a Scottish solicitor who was a member of the licensing bar. Her colleague Stephen McGowan shared his thoughts:

…as a new solicitor I was a recipient of her enthusiasm, passion, and I know she gave great encouragement to new solicitors and those on the journey into the profession. That was Janet. I first met her at a licensing conference when she was the deputy clerk to the Aberdeenshire Licensing Board and she made an immediate impression. What a character! Although I confess I can’t remember her precise topic I do recall no one was left unsinged – everyone got it in the neck! Other clerks, agents, the Government. She really rattled some cages and forced the conference to face the difficult questions. But that was Janet.

An inspiring life. I am adding her email sign off to my own: “niti pro regula legis – fight for the rule of law.”

That’s a lot of good reading and good thinking for one week. Next – the credits, the stats, the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.**** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down. Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a few podcasts… but some may be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube. The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*Edited to get rid of the stupid bullet points that the CBC seems to inordinately love.
**Notice in particular his coy statement “I do not agree every word in the paragraph” when referring to something, frankly, extremely insightful that I wrote last week… which made me realize something – there was a typo in the text he quoted that I needed to fix. Now he must agreed with every word, right? That’s what you meant, Stan, right?
***Ripely ornamented: “Our steps clang madly as we walk into the empty coolship. Outside, the wind makes the yellow wildflowers dance, a feast for pollinators. The river reveals nothing.”
****This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (128) rising up to maybe… probably… likely pass Mastodon (913) in value… then the seemingly doomed trashy Twex (4,478) hovering somewhere high above or around my largely ignored Instagram (163), with sorta unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there.

The Ever Uplifting Beery News Notes For The Beginning Of That First False Canadian Summer

We are hitting the ground running this week. The image of the week up there is from Liam who posted a few shots on #BeerSky of his latest find, a “grubby 1920s silver-plated pint tankard” from Clery’s Restaurant in Dublin. I think it is all very charming. Careful readers will recall my own foray into such matters with a mid-1800s pewter quart pot I picked up in 2012. Just the thing for a very large measure of Porter.

And there was again a lot about beer writing this week. Not sure if that is good or bad. Stan beat me to one particular thought on Monday. A few years back I complained to him in an email that so much beer writing was repetative, timid and sort of dull and he gave me the best advice which he has repeated in his post this week – you’ve been around too long, seen too much… or something like that:

I would add this thought. What is new to me or Evan Rail or Jeff Alworth or Alan McLeod might be different than what is new to somebody finally getting around to visiting a new brewery because one opened in their neighborhood… There are many opportunities to write something new, for both the beer experienced and the beer inexperienced audiences.

Gary writes on a similar note. Yet having heard that and agreeing to a point, I am also mindful of the tweet David Jesudason posted about his current situation. You will remember that he is the current holder of The Michael Jackson Award for Beer Writer of the Year from BGBW. But, if you click on that thumbnail, you will see he says:

I am currently in a position where I am not sure I can continue this type of work.

Because while there may be “many opportunities to write something new, for both the beer experienced and the beer inexperienced audiences,” I would submit, there is little to no support for many types of normal business reporting and investigative reporting that we see in other areas of lifestyle writing. And why is that? Does it leads to things like this? A story about one British brewer with a claim:

Speaking about the expansion, Vault City’s co-founder Steven Smith-Hay said: “Our ambition is to be the biggest dedicated sour beer producer in the world. This new site will be instrumental in achieving that.*

The headling added certainty by way of the “to be” rather than “may become” sort of grammarical structure. And, yes, the author does not write the headling but it all led to the statement “I’ve got a lot to say about that Vault City interview but tough cheese I’m on holiday” as well as the statement “was from a press release anyho” with questions about the reality of that ambition. To be or not to be. But only on social media. Will there be follow up? Will track records be tracked? Is it that we don’t really care and it’s all puffery for… well, you know.

It also may be related to the opinion piece “Hazy IPA Conspiracy Theories” from Andy Crouch. He who upset my world by this article – by leaving me more in agreement with the very Mr. B who Andy sought to criticize. As reported last week, Mr. B pointed at Hazy IPAs as either the cause or at least a key symptom of US craft’s sputtering retraction. Why? Well, in addition to simmering tone of “one does not question craft”, Andy also surprisingly uses that hallmark of a weak argument: poorly dolled out snark. Phrases deployed included “grumpy old craft beer cowboys” and “strawman” and “laugh out loud moment” and especially “55 year old dudes grumbling” as, you know, Mr. B is older than that. Setting such faux juveneilia aside, what he really misses is this:

The popularity of consumer products, including beer, wine, and spirits, ebbs and flows over time. In just the past decade, we’ve seen the rise and fall of cocktails, cider, hard seltzers, and many others. Each will continue to play some role in the drinking landscape but no drink has a right to the public’s attention. Craft beer has many issues but chief among them is a generational disconnect. The audience for craft beer continues to age, younger folks make fun of craft beer dads and their beer samplers on TikTok, and the industry stands in a corner publicly wishcasting for the return of “beer-flavored beer.”

What Andy does not seem to want to admit is that it’s not about the rise and fall of each particular form of drink but a greater overall trend. These sugar bomb beers that are labeled as Hazy IPA are nothing more than the beery sibling to RTDs, coolers and hard seltzers. Interchangible. Forgettable. Cavity causing. They may sell but they are part of that continuum that speaks to a candy fixated palate. Kinderbier. Easy to make and easy to sell with the right cartoony can wrapper. In fact, their rise was perfectly culturally appropriate for the troubled times, a perfect drink for an era of crisis that started with the shock of Trump getting elected and then continued on through the daze of life in the pandemic. They are booze for unsettled people who have bigger things to deal with, those who don’t want to think about it. Any of it. The “eating a box of ice cream sandwiches stnading by my fridge because I can” of beers for folk who no longer can muster the energy to give a shit. What sort of industry bases its long term health on that sort of consumer? By all appearances, this shrinking one called craft.

Speaking on asking why things are the way they are, Steve Dunkey wrote a bit of a exposé of the Good Beer Guide that was publishing in What’sBrewing, describing some of the politics behind the scenes including this bit of a revelation:

There isn’t enough room in the printed book for every pub that could meet new nationalised selection criteria. Each branch has an allocation that it can fill, and it’s well known that the allocation will be filled regardless of the quality of the pubs, because it’s believed at a branch level that if it doesn’t fill its allocation, it might not have as many entries the following year. This would restrict it if it then did have the great pubs to fill the quota.

That is quite the thing. I had no idea that there was no centralized editing of submissions from the regions. The story raises other questions, too. Check it out.

Stan (for the double) has all the questions and this week shared another Hop Queries where he pointed out again another few trends trend that point to continued retraction:

Hop Products Australia harvested 26 percent fewer metric tons of hops in 2024 than in 2023. Much of that was intentional, taking into consideration that the worldwide supply of aroma hops is greater than demand. Production of Galaxy, which is 65 percent of what HPA sells, was down 20 percent to 879 metric tons. Vic Secret dipped 22 percent and Eclipse 57 percent…. A report from Germany suggests acreage has not been reduced to the extent it has been in the United States. When the numbers are toted up, Perle and Hallertau Tradition will likely decline the most, while high alpha acreage will likely increase slightly.

And apparently the days of food and beer pairing are well behind us. As Jeff noted from a recent newsletter reporting from a conference speech by a commercial investment banker – it’s now all about “the mood management” business! As a banker might, the points being made included a grind that sounds a lot like someone worried about their ROI:

- - If consumer are walking away from beer, Nik asks that you explain Modelo, Pacifico, Michelob Ultra, Voodoo Ranger, Busch Light, and Coors Banquet to him, which are all performing great.
  - We’re not in the beverage business, we’re in the “mood management business” per Nik. He says we drink 8 beverages a day and that alcoholic ones are competing with non-alcoholic ones.
  - “There’s no such hing as lazy markets, only lazy marketers”
  - Prices have been going up lately. Are we doing enough to reinforce that value we provide to command the new, more premium price? (He implies no)…

Mmm… mood management. That’s a lot of “out-Barting” even BA Bart (as recently seen as a few weeks ago) for pushy positivity in a retracting market but RBC (actually my own bank, with those very unAmerican two out of three letters) and its investment bankers have needs. The problem with beer is you, you and you… especially you… are LAZY!!! I know I am. And, yes, so does my bank.

Next up, Millie Bowles writing for Kent Online shared the tale of neighbours fed up with the smells off the neighbouring property, the contract brewers South East Bottling:

Fed-up neighbours say the stench from a brewery is so bad they cannot sit in their gardens – but bosses are urging residents to be more “pro-business”. People living near South East Bottling (SEB) on Northdown Industrial Estate in Broadstairs have complained of a “yeasty, sickly” smell which can even force them to keep their windows shut. Such is the pong, Thanet District Council has now ordered the company to carry out an odour assessment. SEB, which works with brands such as Old Dairy and Tiny Rebel, says it is “unfortunate that in current times, local residents and the council choose to operate in an anti-business manner”.

Stench! Pong!! We read that Marion Langelier, 82, is stopped from going out in the garden because of the smell as well as “noise issues, notably “banging and crashing’ bins.” Giving equal time, we also read that Chris Prentice, 49, says it is “like hot Weetabix. It’s quite comforting. It’s nice.” Hot Weetabix? How spicy! But the real question is this – why do UK newspapers include people ages? Otherwise, solid business reporting.

Not quite as smelly apparently but still irritating is Albania where NHS Martin unpacked** some of the trials and tribulations one can meet when traveling there:

… we sprinted to Berat’s bus station where the bus driver checked 3 times we really wanted to go to Lushnje. “Can we go to the Station please” we asked as the bus pulled up in an unprepossessing centre, the Mansfield of the Balkans, but the driver just pointed vaguely to the west. If in doubt, follow the tractor. Well, there’s a building called “STATION” anyway; five minutes to spare for the 10:38. No bus stops, no timetable, no-one to ask, just (bizarrely) two cafes side-by-side. Resigned to missing (if it had ever run) the 10:38, we resolved to seek advice from the cafes. It’s what you’d do in England, isn’t it, ask in a pub. The chap in one pointed heavenwards, the lady who brought us two espressos borrowed Mrs RM’s phone to point at a roundabout a half mile south, though a bus driver taking a fag break added “autostrada” mysteriously…

There is more. I think they ending up catching the 1:38 pm bus. Me, when I worked in Poland in 1991 I tried Albanian carrot jam. Cured me of making further travel inquiries.

As a follow up on the receive spate of breweries going under, Ed wrote an interesting post on his pre-brewing life as a microbiologist with a firm that went into receivership:

When I worked as a microbiologist the company I was at went bankrupt and managed to re-open a soon after with a slightly different name doing the same business. It had been obvious the company was not doing well for some time. A big customer had been lost so the work just wasn’t there like it once was. When I saw the owners daughter updating her CV on a work computer I thought the company was definitely going under, but despite this it still came as a shock when it finally happened. I’d worked there for years so though intellectually I’d guessed I’d soon be on the sausage it hadn’t prepared me emotionally for when reality hit.

Finally and perhaps along the same line… in my undergrad years over 40 years ago, one entertaining pal would discuss hypothetical washroom fixtures he wanted to see. He dubbed one the VomKing 5000? Apparently they exist for real in Germany according to one posting on the Dull Men’s Club on Facebook. Note: this is a free standing barf station in a public washroom there. Handles and all. I think it only lacks the mist of ice cold water spraying your forehead that my pal had designed into his porcelain dream. His grip handles may also have been refrigerated in his version. But here you can head butt the flush button in this model. Reminder: the internet was made for educational purposes. You have been educated.

And with that great moment in blogging history… from Alpha to Omega… input to output…so… once again… that is it and we roll the credits… well, the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.*** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan back each Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down. Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a few podcasts… but some may be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube. The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*I couldn’t gather the energy to keep up with the Vault City thing further – but Stonch made a great point.
**Travel pun!!
***This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (128) rising up to maybe… probably… likely pass Mastodon (913) in value… then the seemingly doomed trashy Twex (4,474) hovering somewhere above or around my largely ignored Instagram (163), with sorta unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there.

The “Is It Tra-La Month Already?” Edition Of The Beery News Notes

Tra-la? Really?? How many times have you had to write to remind me not to repeat myself in these weekly notes to myself? I know. I know.* But in my defence, I am a man of little imagination. As you know. I take photos of pots yet to be filled with soil and seed. Imagine being so dull. Which is entirely unlike The Beer Nut whose blog turned nineteen this week so is, therefore, of legal age in all of Canada. Always a gent and always a source of the best information. I wonder what life would be if I ran this place on that basis?

Speaking of sorta which and as a bit of spice to start off the week to contextualize what follows, one of my favourite people from one of my favourite breweries (Max of Godspeed) got into it on Twex yesterday when he posed the following:

This happens at an alarming rate in Toronto, too. It’s not unusual to find myself in earshot of someone in the industry slagging another brewery in town…

See, he was responding to a similar comment from someone whose slow frail hand reached and pressed delete mere moments after posting. It’s an odd aspect of the bigger craft scene that insider smack talk is a bad idea. Me, I spell that sort of “bad” with the letters F-U-N! Me, I want to consider myself to be on Team Godspeed. I fact, I want elbow pads with “It’s Godspeed or it sucks!!” on them. They and maybe ten others stand above in this marketplace and they each should be loud and proud once in a while. But do they? Do we? What follows this week is a lot about beer and language.

Not unrelated given that it is about one presents oneself… or one’s can I suppose, this bit of social media promo is perhaps the bestest, truest observation on the sad state of craft beer today:

Does your beer name have TOO MANY ADJECTIVES? Are there 3+ ingredients or flavours are namechecked on the can?You may have found yourself in possession of a GIMMICKY BEER – but is that a bad thing? Tune in to find out more…🍻

That’s the Beer Ladies Podcast talking right there… and it you click on this link you can get to the actual talking. When did what written on the beer can get so far down such a wrong path? Do we still have to use language like that?

There has, in fact, been a general concern with the state of writing these days. It’s the talk of the town, the topic of the week. Jeff propounded with a broad brush upon “The Death of Books“… even though new book sales are still ahead of the pre-pandemic rate in the USA. In their monthly e-letter, Boak and Bailey addressed the slightly narrower question of usefulness of the UK pub guide:

The fundamental problem with pub guides – or any kind of print guidebook – is that they go out of date between writing and printing. And that’s especially true in 2024, on the long tail of the pandemic and the cost-of-living crisis, with hospitality feeling rather volatile. It was always a problem, of course. Our copy of Fred Pearce’s 1975 guide to Bristol pubs came with a paper insert with updates from April 1976: “Oliver’s Bar, Victoria Street… The Courage depot’s local is now closed down.” Actually, to an extent, it wasn’t a problem at all. It was part of the business model. If not planned obsolescence than at least a rather helpful incentive for people to buy next year’s edition.

Authors of the soon to be published book Beer Breaks in Britain responded with a bit of a stiff upper lip: “The fact is, people are still buying guidebooks. But that’s because they tell stories that can inspire travel, exploration, not just tell you where to go.” That statement reminded me of something that we need to be thinking about when it comes to discussions about things beery – that ever present need to tell the white lie when we are not, you know, just parroting the press release. Perhaps it should be considered not all that surprising given we are talking about a subject that literally numbs the senses.

In fact, that comment reminded me greatly of the recent coverage of the slightly less recent Craft Brewers Conference in Las Vegas where the news of the continuing loss of public interest in craft beer was apparently the theme. Dave Infante described it in VinePair as evidence that we are in what he framed as “Craft Brewing’s ‘Could Be Worse’ Era“:

The industry in aggregate has concerns aplenty, though, and they were discussed at length over three days’ worth of seminars, meetings, and after-hours drinks on and off the Strip. Direct-to-consumer shipping and franchise law reforms are top of mind for the BA’s policymaking double threat, general counsel Marc Sorini and senior director of federal affairs Katie Marisic, and potentially onerous nutritional labeling requirements from the TTB aren’t far behind. Bob Pease, the BA’s president and chief executive, made sure to flag “growing threats from neo-Prohibitionist groups” in his opening remarks on Monday, as did several other speakers throughout the week.

You know when folk start blaming the straw man bleat of “neo-prohibitionism” that something else is really really going sideways. Something something else like (…umm..) customers losing interest in the cyclical fads of craft (… err…) curomers are just sick of the horse apple hype as David Bailey so bluntly put it last Friday in Pellicle? There is no lack of proof of the slide if Jessica Mason’s stories just this week are correct… and they are: laters Ballest Point, see ya Greene King and buhbye BBF. Yet… we also consider the reasonably described booster Don Tse in Forbes uncritically summing up the slew of negative numbers by repeating the trade association’s lead voice of the boosterocracy:

Watson estimated that, “125 million Americans who drink didn’t have a craft beer last month” and suggested that there was still opportunity for brewers to grow. Speaking to the audience of brewers, Watson said, “Many of your customers are fiercely loyal. Breweries that are succeeding are finding ways to have customers drink their products on more occasions… Craft beer as a category has seen fads in beverage alcohol come and go,” said Watson. “But craft is here to stay.”**

Really? Same as it ever was? That’s all there is? Cue the great Ms. Peggy Lee!***

So if we take all that in and that is all there is… which of the two trades are doing more poorly? Books or craft beer? If Stan is to be understood correctly, craft is down to 2014 levels of interest, five years worse off than the book publishing marketplace apparently. Whichever it is, books about beer should be expected to face a tough future.

Entirely conversely and far more reality based, Ed wrote a piece this week about another sort of understanding – one based on gaining an actual educated understanding of beer and brewing – which he drew from his conversation with Kathryn Thomson, the Head of Education and Professional Development at the Institute of Brewing and Distilling:

I have for a long while been insisting that as a professional brewer every pint I drink is CPD but that does seem to have bitten me on the arse now that recording CPD is something I’ll actually have to do properly. I don’t suppose untappd submissions will count. The blog however might, my write ups of brewery visits whilst on study tours have been described as “great examples of reflective CPD”. I may be a beer nerd but I’m also a technical beer geek! Well lubricated though those IBD study tours may be there’s a lot of actual studying too. Kathryn is trying to develop a practical and pragmatic approach to CPD which sounded very positive to me. And I also got a chance to go off on one about brewing education which was great because I have opinions.

It’d be nice if a consumer oriented equivalent was created so that one was not defencelessly subject to the fist punch “craft is here to stay!” sort of yahooism. You know, one where we’d see more of the specificity, respect and honesty that good beer avoids. A discussion like those reports we read this week about how the spirits markets are facing “destocking” and even there candor about value we see in the famously puffy world of wine trade writing these days. Just consider this from James Suckling on the conditions faces by those setting prices for the soon to be sent to market 2023 Bordeaux futures:****

“People are not going to buy if you don’t drop the price,” concurred Hubert de Bouard, whose family owns Chateau Angelus, which last year raised its prices significantly with some backlash from the market. “You can’t go against the wave. If you don’t [drop prices] you can’t sell. It could be 20 percent or more, but it depends on the name of the chateau.” It’s not going to be easy to drop prices to a level that will generate interest in the vintage for en primeur. The market situation is very tough, as any wine merchant knows regardless of where they are based. For a start, the cost of money from banks is the highest in decades in the United States, and wine sales are down in most key markets around the world. There are overstocks with importers, distributors and wine merchants. And prices are falling for many top wines. And then there are two wars and an anxiety-ridden U.S. election in November. It will be difficult for many buyers to tie up money, especially if it’s credit from the bank, for almost two years before the wine is delivered.

Whole lot of context and grounding right there. Could you imagine a leading beer perioidical publishing something like that, being that honest about value?

Lisa Grimm is also all about the real and last Friday her Weirdo Guide to Dublin proved it with a visit to Hynes’ Bar in… of… at Stoneybatter:

On a recent Saturday evening, I found people making the most of the remaining visit from the sun in the beer garden, which comes complete with a DJ booth and Oasis-v-Blur cigarette disposal – a reference that here in Ireland is both a GenX comfort blanket and general Father Ted reference that even the younger set who don’t recall the 1990s will recognize – they know all about Fathers Dougal and Damo (though I note that as I write this, it’s the 30th anniversary of the release of Parklife, so I may crumble into dust before we’re through here – let’s see!).

And ATJ got real over at his newsletter AJTbeerpubs in his reminisings of trips to American dives with some fine character portraits:

It was either his grandfather or great grandfather who had come out west and made something good of himself. ‘Have you heard of so and so?’ I was asked, an unremarkable town in the north-west of England whose name sounds like a low comedian who had a TV series in the 1970s. ‘It’s a fine place and I intend to go there one day.’ I muttered something, but my thoughts were rather, shall we say, less complimentary about his intended place of pilgrimage, but I was a guest. As these kind of evenings do, when we are not expecting anything to happen, stories flew backwards and forwards, and more beer was ordered. Meanwhile, Dean Martin from Rio Bravo staggered in and was served this time. He was a fisherman, who’d come ashore that day, and presumably was drinking away his profits.

And Pellicle published something that didn’t need to make much of an argument to convince me: “The Case for Perry” by Adam Wells. Perry is the greatest fluid this planet ever created as far as I’m concerned but never gets its due:

These days there is so little perry made, so little known about it, and so few people who care that we pass down lies and generalisations and they stick. We say that it’s always sweet: it isn’t. We say that it’s always light—that’s not true either. We ho-ho about pears containing sorbitol and claim perry is a laxative—if that was true I’d be a ghost. We equate the whole, broad, fascinating flavour spectrum of a labyrinthine, spellbinding drink to Babycham and Lambrini, and wise, sensible people—people who know and care deeply about other drinks—nod and shrug and pass the lies along. At best, perry has been filed as a sidekick; a chapter in a book about cider.

I say I love perry but I never seem to get my hands on much of the stuff. Which places it in the realm of “readily available” when you compare it to the subject of the article in Cider Review “Hymn to the Quince” by Beatrix Swanson:

… it doesn’t take much digging to discover plausible reasons why you don’t see many British quince drinks, either: quinces struggle to ripen fully in some parts of the UK and need to mature in storage for up to two months after harvest; they seem to be unsuited to machine harvesting; and they are not commonly planted and therefore expensive to procure post-harvest. What’s more, until the UK government’s August 2023 alcohol duty reforms, ciders made with quince — or hops, or elderflower, or anything else other than apples or pears — were taxed as ‘made wine’ in the UK and therefore subject to higher duty than cider or perry.

So, again we see, there is good writing out and about right there to be read. Sure, not enough to balance off the other stuff but it is worth the digging. Which means… once again… we roll the credits… well, the credits, the stats the recommends and the footnotes and the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections.***** Want to keep up with the news before next Thursday? Check out Boak and Bailey every Saturday and Stan who, like the swallows to Capistrano, show return next Monday. Elsewhere go look at then listen to Lew’s podcast. And get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now revitalised and wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog in this weeks best medium as message news. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast . Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a few podcasts… but some may be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube. The Moon Under Water… is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link! Errr… nope, it is gone again.

*2023… 2020… 2019… 2009… 2008… 2007… you get the point.
**“Peace for our time!!!“
***For those in need of the footnote…
****Me, I’ll be buying* my mixed two or three cases or so as I have been since the beginning of the pandemic. Investing for my retirement! I’m already menu planning for Christmas 2031. Here’s a cheat sheet for the futures buying process for Ontario.
*****This week’s update on my own emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (holding at 128) rising up to maybe… probably… likely pass Mastodon (back up to 916) in value… then the seemingly doomed trashy Twex (crashing down nince t0 4,463) hovering somewhere above or around my largely ignored Instagram (162), with sorta unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there. Fear not!

The Hardly Able To Sleep I’m So Excited Dontcha Know Edition Of Your Beery News Notes

It is getting close, isn’t it. Hopefully when this is posted, all the mail and all the parcels will have been sent. I have a list and on that list it says that will be done… so it will… right? Last week I shared a photo from the Xmas contests of a decade or so ago and, Lordy, the image above submitted by Jeff of Beervana back in 2012 passed by my Facebook memories on the weekend. Another great entry worth resharing – if only to ponder the question of whether the man on the little green vehicle spent his days saying “wheeee…. oh yeah… vrooooommmm!” quietly to himself.

Starting locally, sometime today we may learn more about the government of Ontario’s new plans for the booze marketplace. The CBC has posted some juicy rumours with perhaps a few twists on expectations:

… two sources said the government will require retailers to devote some portion of their shelf space to Ontario’s craft brewers and small-scale wineries, but had no specifics. The reforms will not alter the role or structure of the LCBO in the retail landscape, sources said. Some industry sources said The Beer Store will be well-placed to corner the potentially lucrative market for distributing beer to thousands of new locations in supermarkets, convenience store and gas stations because of the breadth of its existing distribution network.

Let’s be clear. I look forward to 2025, the year when any grocery stores, all corner stores and any gas stations which are willing will be able to step up and start selling those beers, wines, ciders and even that stuff we call “coolers” but marketeers refer to as “ready-to-drink alcoholic beverages, such as seltzers or premixed cocktails (collectively known as RTDs).” But I also fully expect this to be a mess like the cannabis marketplace of the last five years due largely to a retracting public interest with a lot of good intended investment dollars along with certain consumer hopes to go down the toilet, a lot of places just selling the marco gak and the concept of “craft” being further diluted… if that is even possible.

OK – festive question: does your drinks culture include insanely complex and repetitive Christmas parties? I’ve always thought the British over do these things and am not dissuaded from a guide like this to surviving them without compromise even with all the dangers – social, career or otherwise:

Even if you can hold your nog, there’s snogging — firmly back after the plague years — to consider. And then reconsider: 59 per cent of office romances end with a resignation. Beyond the work do, there’s double booking, guest lists and menu planning, dress codes and inquisitive v intrusive small talk to consider. Personally, I love a 4am finish, dissolve in the face of trying to deliver dinner to the table before 10pm, love flirting with strangers, hate awkward set-ups and loathe being asked to squeeze in for a photo.

Yikes. Too much. And troubles in big fests too? CAMRA has announced that the “Great British Beer Festival is taking a year off in 2024 but will return in 2025.” And Eoghan shared that:

…its Belgian equivalent Zythos also not going ahead in 2024. Zythos moved from Leuven to Kortrijk in 2023 but now cancelled next year, citing “organisational reasons” Will it ever come back?

If you need a drink, just get ye to a proper establishment. The Mudge has again noted the Merseyside Pub Guide from Phil Wieland which, as promised, “goes in the pubs where no other bloggers dare to venture“… like he did this week:

On my previous visits I have noted that this is a football fans’ pub and I recall many years ago during the Euros finding all the regulars with red white and blue face paint and silly hats. Today was no exception, and the place was busy with noisy Liverpool fans, all very happy as their team was now winning. No face paint this time! I watched the last few minutes of a rather scrappy game until the whistle went with 102 on the clock, welcomed with a very loud cheer. More cheers when we learned that that LFC were now top of the league, albeit possibly for only two or three hours. The atmosphere gradually calmed down a little but it remained a lively pub, another proper boozer.

And Jessica herself of B+B has sent a dispatch from Sheffield, a trip that has become an annual affair, where she met up with Retired Martin himself:

First, Ray was unfortunately unwell, so this ended up being a solo trip for me. Secondly, it turns out I can’t come to Sheffield two years in a row and ignore The Rutland Arms, even if that does break the new-pubs-only rule. Martin has handily written up the first part of my weekend. (Yes, I am the mysterious “guest from Bristol”.) He suggested a few meeting spots and I went for The Old Shoe, on the grounds that it was central and promised a good range of beer. It’s always interesting to see how a newly-opened pub can compete in a well-established drinking culture. I’d say based on a short visit that this is a great addition to the city centre.

And… and , for the immediate double, the brawny brains of B+B posed an excellent question that is not unrelated:

Are the pubs dead because there’s a Wetherspoon nearby? Or is the Wetherspoon busy because the pubs nearby are dead?

Check out the comments, too: “My purely anecdotal observation on the two huge Wetherspoons in central Dublin is that they attract a crowd that wouldn’t be in proper pubs otherwise….” There’s sort of a proper theme, then, this week: considering the current sense of the relative rough and tumble of competition and the resulting success of pubs as opposed to fretting about their openings, closings and, you know, intentional burnings down. What makes them work? Does getting yourself known as a fan base hangout really work?

Has a second and perhaps more unexpected theme arise this week? What to make of how very weird it would be if US craft beer took warmly to supplying murderous dictatorships as a way in part to keep their heads above water – but that’s what we learned might be affot this week from Dave Infante in VinePair:

Parr is emphatic that he doesn’t want craft breweries to sell their beer in China, or anywhere else, unless it makes good business sense. “Brewers need to consider whether they have the capacity, the product range, the pricing, and the resources to support all those things like regulatory compliance, marketing, a trade relationship when that could otherwise be supporting your domestic market,” he says. But the potential upside is considerable. “China is certainly a huge market … [and] despite the economic challenges, there’s a segment of the population that has the money to pay for premium products.”

I hear officers’ mess halls in the the Xinjiang Uyghur Autonomous Region in Northwest China might have an interest in warm overly hopped IPAs and exploding fruity kettles sours. Would you take that money? But… seriously? Has craft gotten so stunned, so needy that it hugs the despot and rejects the lessons of New Belgium and Kirin dabbling into the fridges of the approved classes of Myanmar? And along a lighter, tempered version of something similar, we may have already have a winner for top junket of 2024 as Jeff explained:

I’ve been invited to give the keynote speech at this year’s Central European Brewers Conference in Budapest. I’ve never visited this city routinely described as one of Europe’s most beautiful, so I’m psyched… I’m going to be speaking on a topic dear to my heart—how culture manifests—but the talk will have a special focus on why that’s relevant to individual breweries… It is a smaller event, which means you’ll have real access to the folks on the ground, including luminaries like Evan Rail, who is the conference MC; see the list of speakers at the links above…

No doubt Hungarians of the current politico-cultural bent with be keen on any illustrations of cultural nationalism made manifest. Try the Tokaji but perhaps best not to mention the related regional imperial tensions. Premium drinks for autocrats.

These things on the edges speak to these times, I am sure. And somewhat relatedly I am left wondering if this is something of a buried lede – but it might be better to arrange the data before the thread begins. Not quite sure of the point other than perhaps the perpetual craft grope 4 hope demographic thing. So… will they or won’t they?

We’ve known for years that underage drinking has been dropping. Monitoring the Future data shows the % of 12th graders drinking has been dropping for years. So it’s no surprise that 16-22 year old Gen Zers would drink less than Millennials.

By comparison, a nice bit of work in Pellicle this week by Courtney Iseman on the cask ale scene in New York City. NYC has been a beer town for over 400 years and it was nice to see a proper bit of research into the recent history of cask there:

Having also tracked bars with cask beer for his blog Gotham Imbiber, Alex confirms there were 67 New York bars serving cask pre-Covid. The pandemic certainly acted as a nail in the coffin for cask beer, moving imbibing into the home. But in New York City, it’s safe to say that while plenty of bars had carried on with perhaps intermittent cask programs, the fervour had cooled. The beer scene had moved into brewery taprooms, suddenly allowed to exist after New York governor Andrew Cuomo signed The Craft NY Act into effect in 2014.

Before the Gotham Imbiber was a blog it was a ‘zine (as this 2007 BeerAdvocate article describes) that identified where cask could be found throughout the city. So I am not sure that the statute was as critical as other factors like higher commercial rents or simply the entertainment competition in the Big Apple. Cask ale and taprooms also predate that date but they were more to be found upstate in Albany, Syracuse and Buffalo like the taproom in 2006 at Middle Ages or at the dearly departed Clarks the year before. Today’s story shares how the arc of history in this century shows how NYC lagged in matters of good beer behind even the rest of the state, leading us to where we are today.

And Gary has been posting another series on a single topic, this time ads from 1924-25 promoting the somewhat vague Barclay’s Lager advertising slogan “Still Discussing It!” which turns out to be a bit of a then new and modern conversation:

…the theme continues of Mrs. Brown showing an equal if not greater interest than her husband in Barclay’s beer. Not all the ads stress the wife’s independence. In one, while sharing (always) the husband’s taste in beer an alterior motive appears, to butter him up for a post-meal shopping spree. In another, impressed by the panoply of financiers in the chic restaurant, she muses she might accompany one to Throgmorton Street (home of the Stock Market) to make an investment sure to pay off, a flutter she calls it.

The characters here are more affluent and carefree but still the structure of the campaign remind me of the ads from two decades later during the war sent out by Labatt under the “Isn’t It The Truth” slogan where the main voices are women working towards their own liberation along with freedom from military dictatorship… hmm… there’s that word again…

Back to Yuletide merriment, Will Hawkes in his December edition of London Beer City newsletter for December set out to find out if the touristy Kensington landmark The Churchill Arms truly is really London’s most Christmassy pub by comparing it to “The Dog and Bell (‘Dog’, locally) in Deptford”:

The best seat in the house – inside the door on the left, dark-green banquettes and a great view of the bar – is untaken. It’s not as busy as at The Churchill, and the voices are all English or Irish, but it shares that key quality: a sense of carefree happiness, of reality postponed. Across the way is a family – grandparents, daughter and two kids (“Tell grandad what colour the loos are … Millwall blue aren’t they?”) – while the regulars are seated at the bar in the new bit of the pub, chiselled out of the next-door building a few years back. There are hops above the bar, alongside copious Christmas decorations – sliced oranges, pine cones, pine leaves – hanging thick and lustrous from the walls and ceilings.

Nice… and finally, maybe not so nice but still one of the funnier yet still sadder tweets was posted by Jessica Mason this week, one that bears preserving should Twex get what it deserves:

EXCLUSIVE: I’m approaching the final week of work for 2023. Glorious men of Twitter, you have JUST ONE WEEK LEFT to tell me how to do my job. Knock yourselves out. #micropenisdetectedonaisle3

As regular readers may have picked up, I have a lot of time for Jessica Mason’s writing about beer business as well as the surrounding culture and so I read this mindful of how it reflects not only (1) the sick abuse she bears personally or even (2) a broader comment on the pervasive misogynistic shit that women in beer have to put up with but, let’s be honest, (3) also a reflection on how good beer culture has a fair share of pricky pathetic fifth-rate obstructive domineers (and, yes, perhaps even -atrixes) who actually bring little to the table but still screw things up for others by blocking the way for others who are more interesting and deserving. Suffice it to say, after all these years now, I am not thrilled with the effectiveness of the curre “state of social advocacy work in craft beer.”

There. Next week, the Yuletide roundup. And remember, ye who read this far down to see if I have edited these closing credits and endnotes (as I always do), you can check out the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections. This week’s update on my emotional rankings? Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (97) rising up to maybe… probably… likely pass Mastodon (909) in value… then the seemingly doomed trashy Twex (4,426) hovering somewhere above or around my largely ignored Instagram (164), with unexpectly crap Threads (43) and not at all unexpectedly bad Substack Notes (1) really dragging up the rear – and that deservedly dormant Patreon presence of mine just sitting there. All in all I now have a bit of dispair for Mastodon in terms of beer chat and accept that BlueSky is catching up in “the race to replace.” Even so and although it is #Gardening Mastodon that still wins over there, here are a few of the folk there discussing or perhaps only waiting to discuss beer:

Still too, maybe check the blogs, newsletters and even podcasts (really? barely! This era’s 8-track tapes!) to stay on top of things including the proud and public and certainly more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those Mondays when he is not SLACKING OFF! Look at me – I forgot to link to Lew’s podcast. Fixed. Get your emailed issue of Episodes of my Pub Life by this year’s model citizen David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now much less occassional but always wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a podcast… but also seems to be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube and remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!

The Clocks Are Changing The Clocks Are Changing Edition Of The Beery News Notes

“…Poop Damn Crap Poop Poopy Crap…”

November. Frig. I never understood why April was the cruellest month when there’s November just a few pages further on in the calendar. What’s so wrong with stirring those “dull roots with spring rain” anyway? Beats the hell out of the prospect of week after week of avoiding frost bite and roadside dead car batteries. This week we went from sunny and +16C on Saturday aft to -4C on Tuesday morning. I filled a bird feeder. I have to fill it again. Those birds are already pissed off with the level of service. And Wednesday we woke to that layer of white shit shown above. Took the photo through the window screen. I would have taken it through the curtain and maybe my bed’s blankets if I could have. I just got that raised bed planted with garlic in time. Poop crap. I even coined a phrase for not drinking this month – Nofunber.

What’s going on with beer? First, Pellicle published an excellent piece on the Double Diamond phenomenon. In the mid-1980s, Double Diamond showed up on keg in my old hometown, the old navy town of Halifax, Nova Scotia around the same time as Guinness did. It was during the beers of the world fad which got going around the same time that the first Maritime micros like the Granite at Gingers and Hanshaus were starting up. Anyway, there are still pals who never really got all that much into beer who still fondly recall the easy sweet taste of Double Diamond at the old Thirsty Duck on Spring Garden Road and how it was tied to the old country:

The name Double Diamond is said to originate from the two interlocking diamond shaped symbols that would have been used to mark cask barrels at the time. And throughout the 1950s all the way through to the 1970s, Double Diamond was one of the best selling beers in the UK. “The rise and fall of [Double Diamond’s] popularity would track the fortunes of the company,” wrote Ian Webster in his book Ind Coope & Samuel Allsopp Breweries: The History of The Hand. “Double Diamond was the leading light, the headline act, the A-list star. It isn’t an overstatement to say that the history of Double Diamond was also the history of the company.” Quite the responsibility to lay on a single beer, is it not?

So… turns we got it pushed out to us after it slumped in the UK. Typical. Read the whole thing to find out why. Excellent writing.

Also excellent is the review by Boak and Bailey of the new and also apparently excellently honest ‘zine edited by the same Rachel Hendry… Service Please!:

There’s also a strand of depressive melancholia: accounts of derailed creative careers, repetitive shifts, and the pressure to perform cosy cheeriness on loop every single day. Even when we’re not being utter dicks, we customers are a wearying lot. In one cartoon, by Ceara Colman, a barista is slowly ground down by one customer after another calling them hun, babe, love…

Trooff, that. And I really liked Alistair‘s post at Fuggles that missed last week’s deadline by a hair. He came upon a brewery in Virginia that has taken the too often ignored concept of an honest beer at an honest price to a new level and explored what the implications of oddly unpopular proposition that value pricing posed:

I am pretty sure this move it going to stir the pot in craft brewing circles in Virginia, especially given the number of breweries where they are changing $7 and upwards for a pint at their taproom… I also love the fact that Tabol don’t shy away from the fact that beer is the everyman drink rather than a niche product for the upper middle classes… [W]here a brewery’s taproom is exactly that, a place to drink a brewery’s beer, in situ, as fresh as fresh could possibly be, without the additional logistical steps that drive up the price, then cheaper than draft or packaged retail should be the norm. If this move drives down the cost of a beer, that is a good thing in my world. After all, isn’t that one of the supposed benefits of increased competition?

Desperate or clever? Hmm… hopefully there will be more on this breaking story from Alistair. Somewhat but not really that connected, Martin visited a university student union that was also a ‘Spoons which is a bit confusing to an auslander like me. I thought the cheapest way to get beer into the hands of students was to have the students sell it themselvesto themselves at their own bars. Is ‘Spoons more efficient than even that?

Speaking of value, there more this week on Russia’s nationalization grab of Carlsberg’s branch operation Baltika:

“There is no way around the fact that they have stolen our business in Russia, and we are not going to help them make that look legitimate,” said Jacob Aarup-Andersen, who took over as CEO in September. Carlsberg had eight breweries and about 8,400 employees in Russia, and took a 9.9 billion Danish crown ($1.41 billion) write-down on Baltika last year. Aarup-Andersen said that from the limited interactions with Baltika’s management and Russian authorities since July, Carlsberg had not been able to find any acceptable solution to the situation.

Err… solution? Maybe leave when the Ukraine was first invaded… in 2014… or when Georgia was invaded… in 2008? Hmm…

Things not being as they seem may also have been the theme at the National Beer Wholesalers Association if their graph shared at Craft Brewing Business is anthing to go by. I’ve edited it for you. Click here. My update makes it much clearer that the “50” level mid-graph is actually indicating zero growth over in the specific US beer market segment. Meaning any sector scoring below the middle is shrinking. Only imports are showing anything like real growth as reported. Craft is taking a beating only saved from the basement by seltzers… which aren’t even beer. Neither are the other big losers ciders, come to think of it. In fact, the story of the graph appears to be that of all beer sectors, craft sales are ditching by far the most drastically. Plenty more than just high level generational demographics making that happen. Especially in a strong US economy.

Speaking of questions, the BBC posed an interesting one this week – “would you drink genetically modified beer?”:

In the UK, GM foods can be authorised by the Food Standards Agency, if they are judged “not to present a risk to health, not to mislead consumers, [and] not to have less nutritional value than their non-GM counterpart”… US brewers using gene-edited yeast in their products is “a secret everyone [in the industry] knows about”… beer makers will rarely promote the fact due to the negative headlines GM technology has received so far. Meanwhile, brewing yeast expert Richard Preiss says that “in the US, you can really do what you want”. He is lab director at Escarpment Labs in Ontario, Canada. It provides more than 300 breweries with yeast, but does not use GM. “You can take [in the States], for example, the genome from basil, and plug it into yeast, and get to market fast with a flavoured beer.”

To be honest, I assume I consume GMOs all the time in my beer. I may grow my own herbs and greens in an all organic yard that a mow with a manual push maching and create special hidey-holes for natitve bees… but my beer? Who knows what crap is in that stuff? Not me! Do you? The question of GMOs in good beer actually strikes me as one of those “journalism / not journalism” beer topics. Much like the silent response to, say, the closing down of the American Brewing History Initiative at the Smithsonian’s National Museum of American History. Or, you know, any meaningful discussion of value when it comes to good beer. Just a few of those things that exist in the culture… but no one mentions. Eh. Var.

Converely, Jeff wrote a good piece for VinePair setting out the whole narrative arc in the rise and fall of Hazy IPA – from rare whale to gas station bulk craft – that serves as a good lesson for us all:

The fact that hazy IPAs may have lost some of their cultural power is merely a shadow of the far more significant fact that they have remained so popular for so long. Rather, as they prepare to enter decade two of life, hazies appear to have found equilibrium. Their early success was inflated by oversupply at the small-brewery level, and undersupply nationally, a dynamic that is coming into balance. Their strength remains strong in some regions but less so in others. And they no longer generate the level of excitement that forces people to wait in long lines for the privilege of buying a new release.

It’s been so long since we have had any sort of innovation in craft beer that we forget things like Hazy IPA were once sorta exciting and not just an alt hard seltzer filling the fewer remaining bulk craft shelves at US convenience stores. But these are those times we live in. These be the times. Relatedly, Stan set me a challenge this week in his weekly post on Monday:

Back to “peak of craft.” What does that mean? Is that peak sales? Peak quality? Peak choice? Peak cultural sway? And if the peak has come and gone, how does post-peak beer compare to post-industrial, postmodern, and post-Fordist beer? Can’t wait until Thursday to see if McLeod has answers at A Good Beer Blog.

That call to fess up relates to the cover of the New Yorker from 2014 right there. I mentioned that it had popped up in my FB feed and reminded me of those better days at that time. My response to Stan was that the cover was just the peak point of the cool of craft, the actual brief golden era when there was general public interest and before the wheels had started to come off. Back in 2014, craft was cool. Probably as cool as it would ever be. Now it is in what sociologists call its Sombrero Phase. Still, this all sorta ties into a few other recent posts. Jordan doing a bit of soul searching given the greater picture:

…how am I supposed to write about Craft Beer? Hell, in a situation where everyone is strapped, can you ethically ask for samples for review? Am I going to write about trends? What trends? Someone’s going to put hops or puree in one of the remaining unhopped styles?

Exactly – what trends? The trend of “nothing new” has been the new so long it’s really just the known for the bulk of newbie entrants to the beer buying experience. Jeff was also reflecting and and considers the longer timeline:

Time’s lessons can bring us a certain equanimity about what is important and what merely seems important. On example that has been rising in my mind a lot lately is this one: I don’t need to get worked up about what other people like and, in fact, I can take real pleasure in people who don’t like the things I like. This seems like a banal enough observation—like, really, who cares what beer you drink or car you drive or brand of shoes you wear?

I get it. Both time and the times do wear down upon us. And yet… and yet we still can care even if we aren’t all that cool anymore. Witness Boak and Bailey going on a hobby interest renewal holiday to Berlin and posting some very insightful writing about the observed beer culture there, one about five Pilsners and another about wegbiers – beers bought in small shops for drinking on the way as you walk from one place to another:

… there’s nothing remotely pretentious about these shops. They also sell Monster energy drinks, chocolate bars, ice cream, vapes, and bog roll. That the beers are being sold to drink on the go is underlined by the presence on the counter of a bottle opener. Hand over your cash, knock off the cap, and you’re away. And that’s exactly what people do.

That’s sorta nerdy neato. And Lars had another sort of experience in an alternate reality, too:

My destination: the cheese world championship, where I am to comment on beer/cheese combinations. (I wonder if this might really be national only, though.) So, up there I’m supposed to comment on five cheeses and three beers and how they match. Never tasted any of them before. No idea how this will work out. I guess that worked pretty well. We all of us basically had to just wing it. So you taste the combination and just say whatever comes first to mind.

And The Beer Nut himself did a great job with the keen observational, even self-deprecating wit at the Belgian Beer Challenge, another stop on the Möbius strip of generic international beer awards circuit:

…Belgians, I imagine, are better at this than me…

But… we are told some Belgians were allowed to join in. Which is nice. All of which leads to the question – is there a common aspect to this weirdness? None of it is all that cool, for sure. It’s weird. But is that so wrong? NO – be weird! For now… for us… maybe it’s all just odd enough that good beer still may be a good lens to view this life’s rich pageant or at least good for a laugh – even if it is sometimes at its own expense.

There we are. Hope you’ve enjoyed yourselves once again. Goonight Bill. Goonight Lou. Goonight May. Goonight. Ta ta. Goonight. Goonight. As per always and forever, you can check out the many ways to find good reading about beer and similar stuff via any number of social media and other forms of comms connections. But beware! Mr. Protz lost his Twex account and his 27,000 followers this week. Update on my emotional rankings? Now, for me Facebook remains clearly first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (77) rising up to maybe pass Mastodon (900) then the seemingly doomed trashy Twex (4,434) hovering somewhere above or around Instagram (168), with unexpectly crap Threads (41) and not at all unexpectedly bad Substack Notes (1) really dragging – and that deservedly dormant Patreon presence of mine just sitting there. Seven apps plus this my blog! That makes sense. I may be multi and legion and all that but I do have priorities and seem to be keeping them in a proper row. All in all I still am rooting for the voices on the elephantine Mastodon. And even though (even with the Halloween night snows) it is #Gardening Mastodon that really wins over there, here are a few of the folk there discussing beer, :

Anyone else? Anywhere else? Yes, you also gotta check the blogs, podcasts (barely!) and even newsletters to stay on top of things including the proud and public and certainly more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those Mondays! Here’s a new newsletter recommendation: BeerCrunchers. And get your emailed issue of Episodes of my Pub Life by David Jesudason on many Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now much more occassional but always wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back with all the sweary Mary he can think of! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. That’s quite good. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a podcast… but also seems to be losing steam. And there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube and remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!

Your Farewell To Summer 2023 Edition Of The Beery New Notes

Ah summer. Well, that was fun! It didn’t snow once and I never had to scramble up after taking a spill on an icy sidewalk. But it is done. Calendar wise at least. Who knows how long until the first frost. Two years ago this week we came within half a degree. What a drag. Nothing near that on the two week outlook. I have about a hundred green tomatoes out there. What the hell would I do with them?

Speaking of what to do with where and when, Pellicle has an interesting article from Adam Wells this week on how cider does not benefit at home or in the pub from the plastic bag in a cardboard box treatment… which is odd as I just saw something on some social media app about how they work so well now for a better sort of wine – you can decide after you have a read:

It is still far too common for ciders and perries on sale in pubs and bars to be heavily affected by a serious liquid fault. I’m not talking about matters of preference here, or simply about something not quite being at its best; I’m talking about liquid that does serious, lingering reputational damage to the image of “real” cider in the mind of the consumer. I’m talking about vinegary acetic acid. I’m talking about the eggy, sewage-like fug of hydrogen sulphide. I’m talking about the gluey nail varnish remover of ethyl acetate, the cardboard of oxidation (no, that cider is not supposed to be mahogany and opaque), I’m talking about the appalling musty kickback of mouse—a horrendous off-flavour (also known as THP) that can be caused by certain types of wild yeast.

Sounds all very much a fail. Oh, for the good old days. Remember way back when? Remember? Well, forget remembering as then is now! What? Well, in the now in the sense that these two images on TwitterX caught my eye and drew me back. The one is from the 1978 Postlip Beer Festival to the left and and the other to the right from the 1980 Greater Manchester Beeer Festival. Are it really “a cacophony of brown beer“? Was it really “a very different beer scene“? I dunno. If you time traveled back to 1978, you could certainly buy Suncrush Squash which I suppose you could pour into any of the ales if you really needed a modern day abombination. Somewhat related in that sense, Jessica Mason reports on a new angle on selling NA beer… or whatever it is:

Speaking to the drinks business, ON Beer founder Chris Kazakeos said: “ON Beer is a revolutionary, zero-alcohol beer crafted with a special blend of superpower plants, that uplift and elevate your feelings.” In querying what makes the beer different from other alcohol-free beers vailable, Kazakeos explained: “ON beer delivers a uniquely refreshing and full-bodied flavour. Infused with our ON X Blend of superpower plants, each sip carries subtle botanical undertones, seamlessly blended with the robust, richly malted flavour that beer lovers crave. The complex layers of taste unfold gradually, creating a balanced, deeply satisfying experience.”

Nice to see that the sucker juice movement has found new and fertile ground. Why do they still bother calling it “beer”? Speaking of movements, you know when folk call something “neo-prohibitionist” and it never makes any sense at all? Yes, me too. But in this case, there is no doubt a significant share of one Canadian community that actually qualifies:

After more than a century as one of the last dry towns in Alberta, Cardston’s 3,500 or so residents no longer have to leave to buy an alcoholic beverage. On Tuesday, Cardston town council voted 5-2 in favour of allowing sit-down restaurants and recreational facilities like the local golf course to apply for liquor licenses. A non-binding plebiscite in May set the stage for Tuesday’s decision. When asked if they would allow limited liquor sales in the town, the yes vote won in a narrow 494 – 431 victory.

Speaking of things being over, are big beer convention fest things so… umm… pre-pandemic? Courtney Iseman at Hugging the Bar might be suggesting so:

Earlier this year, I strongly considered finally attending my first GABF. But then this month ended up being the only time that made sense for me to get overseas to visit some friends, and I also came out of CBC thinking…one behemoth beer to-do per year is probably enough. After running into a few people doing this in Nashville around CBC, though, it did occur to me that maybe the least stressful, most fun approach to going to GABF is to not go to GABF—but instead just head to Denver the same week to take advantage of all the external events put on by individual breweries.

Jeff* contends to the contrary, stating that the GABF is relevant but perhaps just not really a true national event – and also concluding with this pro-fest argument:

I have been somewhat dismayed by how much beer chat has turned into industry and/or business chat. Discussions of the pleasurable turn quickly into the salable. The GABF is one antidote to that. People get together in a large hall to select the tastiest beers in the country, and later thousands more gather in an even larger hall to guzzle beer for the sheer pleasure of it. It’s a reminder that the root of our passion isn’t measured in dollars, but something only our tongues and noses can tell us.

I don’t disagree. Beer has sort of run its course or at least its present direction and too often in such a situation all that is left is the business related stuff. But… think about it… if it takes getting under one conventiton center roof or even one town where the convention is held to find a worthy discussion about beer… whether at the Jeff’s GABF or CBC… doens’t that sort of mean that the discussion of beer is limited to (i) the amount of people who can fit in those spaces and (ii) to those people who can afford the cash and time to get to those places? Are these things also perhaps as isolated fom the average beer consumer as that business side chit chat is? Time for something new in beer, folks… but what? Cacophonic brown beer!!

Somewhat illistrative of the boring stiff, did the Washington Post misplace a word or two in this headling this week: “Explore the evolution of beer, from Stone Age sludge to craft brews“? Those words sit above an odd piece of publishing, a sort of participatory quiz about an extremely summary level of brewing in human history, some of which might actually be nearly true, all with heavy input from the graphics department. The goal is apparently find you your dream beer match, sorta like that quiz in the May 1978 issue of Teen Beat to see if you would be a good match for a dream date with Andy Gibb.

Far more reality based was “Double double. toil and trouble” this week. Jeff uses the phrase as a title to his post about an interesting hopping experiment (perhaps not remembering it is in fact a reference to beer):

A decade ago, then-small Breakside Brewery made a fresh-hop beer using an outlandish process. They froze the hops, still fresh and 80% water, with liquid nitrogen. This turned them into vitreous emeralds, brittle and ready for smashing under what brewer Ben Edmunds likened to a potato masher. Once broken into shards, the lupulin glands were exposed for easy access to the beer they would soon enter. They’ve continued that process ever since, but until this morning, I’d never actually seen it for myself.

There was a bit of a kerfuffle in France where the Rugby World Cup is being played. Apparently the beer service was not up to expectations and the government is rolling up its sleeves:

France’s sports minister is so eager to “reconcile” with England fans irritated by poor organisation at Rugby World Cup games that she will attend their next match on Sunday to monitor security, transport and even the beer supply. Amélie Oudéa-Castéra told the Financial Times she would “personally monitor every detail” at the match in Nice to ensure that fans unhappy about overcrowding, beer running short, and other problems at previous games would be well served this time. “Their experience at the match against Japan must be impeccable from start to finish,” she said… “The English are still mad at us,” Oudéa-Castéra said ruefully.

“Ruefully”?!?!? Seriously? The world is on fire, World War III is simmering just on the edge of the timeline and yet here is a member of a nuclear power’s cabinet is worry about whether the English get enough to drink? Someone needs some sober self-reflection. Just like Martin did when he had a moment this week that led to reflection about being a pub photography weirdo that in turn led to an invention waiting to be invented:

I don’t know why I didn’t just own up to photographing pump clips, loads of weirdos do it, but instead I said I was sureptitiously Shazamming the track playing at that moment. Shazam was on strike, so the nice lady hunted down the playlist for me, and I dutifully wrote the details in my notes. Anyway, my cover story worked, though when a few minutes later I heard another post-millennial banger I didn’t recognise I was too embarrassed to ask. Pubs should replace those electronic display boards with beer details with ones showing music playlists and county cricket scores.

And Ron finally took Delores on one of his trips. I am not saying he shouldn’t get out once in a while by himself but Delores is my favourite character in Ron’s writings so a trip to the former Yugoslavia is bound to be just the thing:

“This will be my second new country this year.”
“Good for you, Ronald.” Dolores says unenthusiastically
“You don’t sound very enthusiastic.”
“Don’t make such a big thing out of everything.” That’s me telt.

He does make a big thing out of everything Delores, doesn’t he. You nailed it. And how will Ron treat himself to the clinkies and drinkies at the airport this time?

No duty free for me today. “You can buy something in Belgrade. It’ll be a lot cheaper there.” Dolores suggests. And I’m not going to argue with her. I know where that will get me. To not a good place.

Magic! Love it!! Entirely conversely, this has got to be the dumbest logo ever. It’s slightly nausiating even. Are you supposed to drink from your thumb now? Does your thumb allow you to grab a glass of another brewery’s beer? I’m sure I am thinking to much about it. In that respect, I believe I am in a similar situation to that of the logo designer.

Finally, Stan’s latest edition of Hop Queries came out last Friday and he is running a contest:

The rules are pretty simple. The winning prediction will be the one that comes closest to total hop production in Idaho, Oregon and Washington. Over or under does not matter; just the closest. Please include eight or nine digits (for example, 99,999,999 or 100,000,000). The USDA will report harvest results in December. The deadline to enter is Sept. 25. You may enter by hitting reply, but I prefer you email your prediction to hopqueries@gmail.com.

How jolly. And way more fact based than that thing in the Washington Post up there. And… that is that. Finito. Unbelievably, still no drunk elephant stories this week. I looked, I tried Stan. Still, as per always and forever, you can check out the many ways to find good reading about beer and similar stuff via social media and other forms of comms to connect – even including at my somewhat quieter than expected Threads presence @agoodbeerblog. Got on BlueSky this week and added it to my IG, FB, X, Mastodon, Threads, Substack Notes and a deservedly dormant Patreaon presence. I am multi! I am legion!! Yet totally sub. All in all, I still am preferring the voices on Mastodon, like these ones discussing beer:

Anyone else? And, yes, we also check the blogs, podcasts and newsletters to stay on top of things (though those things called “newsletters” where 1995 email lists meet the blogs of 2005 may be coming to an end of value if the trend with so many towards the dull dull dull means anything) including more weekly recommendations from Boak and Bailey every Saturday and Stan at his spot on those Mondays! Get your emailed issue of Episodes of my Pub Life by David Jesudason on many Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s now much more occassional but always wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is back! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass. Any more? Yes! Check to see the highly recommended Beer Ladies Podcast. And the long standing Beervana podcast . There is the Boys Are From Märzen podcast too and check out the travel vids at Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has introduced a podcast. There’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube soon celebrating a decade of vids. And remember BeerEdge, too, and The Moon Under Water… if you have $10 a month for this sort of thing… I don’t. Pete Brown’s costs a fifth of that. There was also the Beer O’clock Show but that was gone after a ten year run but returned renewed and here is the link!

*For the double!

The Final And Totally Mailed In Beery News Notes of August

I have a new hobby. Doin’ nuttin’. After last week’s chores, we took off and wandered a bit around Montreal on the weekend and said hello to Leonard. Crescent‘s bars were bustling last Saturday evening. And we hopped over to Syracuse NY last Wednesday for an afternoon AAA baseball game, a driveby glance into the Loop Grill and some serious American snacks shopping to bring back to Canada but otherwise this summer vacation has been mainly about nuttin’. There should be ads on the TV about staying home and doing nuttin’ like one of those for visiting the Gulf States or Arizona. Except it’s about the backyard. I could monetize that. Become a backyard doin’ nuttin’ influencer. Post TikToks about it. Have a Patreon site about it behind a subscribers only wall. Except that would be doing stuff. And not nuttin’. I am too into nuttin’ to be doin’ something about nuttin’.

What has been going on? First, Pellicle‘s Wednesday piece is about a fairly large diversified English farm operation that includes barley and brewing in its mix of production. It’s a farm with a focus on something more essential – thoughtful care of the soil:

There’s one question which is unanswered: what does this do to the flavour of the beer? Duncan takes a moment to answer, frowning as he thinks of the right word. “Nothing,” he says. He thinks some more, then shakes his head as if confirming the answer to himself. “Nothing. It’s not necessarily about that,” he says. “It’s the ethos that’s gone into building it so you can talk about having environmental benefit and food in the same sentence. That’s the point of it.”

Somewhat similarly in the sense of place, Jeff has written about a relatively secluded micro in eastern Oregon and draws a useful conclusion:

This is perhaps the greatest advantage of remote brewing. In cities, brewers are aware of what people are doing around them. It’s almost impossible not to be influenced, to borrow techniques or discover new ingredients. In Baker City, Tyler and his current head brewer Eli Dickenson can easily drop into their own groove. Their customers know what they do and expect them to do it—and they don’t spend a lot of time at other breweries getting distracted by the trend du jour.

On the opposite end of the reality v. non-reality scale, it was brought to my attention by @DrankyDranks that a fraud is about to be perpetrated on the drinks buying public:

Couple of new non-alc brands on the horizon. White Claw 0% “non-alcoholic premium seltzer,” comin’ in 4 “full-flavor” variants at 15 calories per can with “hydrating electrolytes”: black cherry cranberry, mango passion fruit, peach orange blossom and lime yuzu. Expected in Jan.

The double negative has been achieved! Speaking of the potentially unecessary, care of Beer Today we may have also reached peak data point – an observation I make given the uncertainty I have as to the necessity of this level of detail:

…trading improved in line with the temperatures last week. There was a particular surge in sales in midweek, with Tuesday (up 10%), Wednesday, which was boosted by England’s semi-final victory over Australia (up 17%), and Thursday (up 15%) all in double-digit growth. But trading was more modest on Friday (down 3%) and Saturday (up 4%) as rain moved back in. Warmer weather lifted the beer category, where sales rose 10% year on year. Wine (up 9%) and cider (up 1%) were also positive, but soft drinks (down 2%) and spirits (down 4%) were both negative.

Does the well informed publican check the weather forecast before placing orders for cask deliveries or setting prices? “Hmmm… rain’s coming Friday, need me a happy hours special…” Maybe. Having once created a 15,000 cell Excel table to track (among many things) hot dog sales and visiting team placement in the league’s standings over six or eight years I am sensitive to the possibilities of such things.

Speaking of stats, France is paying winemaker to destroy some of their stock to cope with this drop in some markets – blamed by the BBC on an increase in craft beer sales:

European Commission data for the year to June shows that wine consumption has fallen 7% in Italy, 10% in Spain, 15% in France, 22% in Germany and 34% in Portugal, while wine production across the bloc – the world’s biggest wine-making area – rose 4%.

Lisa Grimm is posting at Weird Beer Girl HQ and this week comes to the defence of what she calls a trad bar in Dublin, Piper’s Corner:

I’m aware I’m on slightly dangerous ground here, as there’s absolutely a place for the shows aimed at tourists (if they are willing to pay for a specific kind of experience that’s keeping musicians working, why not?), and also because folk music is never static – it’s always evolving, so there’s no one ‘right’ way to play or enjoy trad tunes. Now, this doesn’t mean visitors are not welcome – not at all – just that it seems to be a more organic experience (for lack of a better word – and this is largely based on word of mouth, since you know I’m asleep by then most of the time).

Last Friday, Boak and Bailey posted a review of the new book Cask – the real story of Britains unique beer Culture by Des de Moor which by all accounts is a very good and comprehensive read – if for no other reason (though there seem to be many) than Moore’s willingness to share various points of view:

Though clearly a passionate fan of cask ale, he isn’t an unquestioning cheerleader and points out that it doesn’t work well for every style. American-style IPAs and sour beers, he argues, rarely benefit from cask dispense. He comes right off the fence when it comes to the price of cask ale: “[If] cask beer is to have a sustainably healthy future, its average price will have to rise in comparison to the pub prices of other drinks… One argument for cheap cask is that it helps drive sufficient turnover to keep the product fresh, but that effect has surely reached its limits when price becomes a barrier to maintaining quality.” For balance, he quotes others who disagree, and who worry about cask ale becoming an expensive, niche product, rather than an everyday pleasure.

And Martyn has embarked on a journey about journeying, writing a series of pieces on the value of giving oneself over to the pre-planned pre-paid beer bus tour, all under the umbrella heading “If it’s Tuesday, this must be Kölsch!” So far we have parts one, two and three with more promised. It’s a bit mind melting in the pace, one which may tax even Ron, but he shares a number of observations like this on why one might want to subject oneself to this sort of exercise:

…one big advantage of joining a largeish group of people on a European beer trip is that when you get to, say, a place like Cantillon in Brussels, where the brewery tasting room/bar has a large range of aged 75cl bottled beers costing up to 70 euros a (literal) pop, sharing those rare beers you may never get the chance to drink again among half a dozen or more drinkers cuts the cost per head dramatically.

Good point. And another sort of good reminder this week from The Beer Nut: “Slagging off hazy IPA is easy (and fun!) but well-made beers like this do make it a little bit harder to do.”

Heavens, they do things on a certain scale in Kenya when it comes to allegedly skirting the licencing laws:

A Chuka court in Tharaka Nithi County has issued a warrant for the arrest of Simon Gitari for failure to honour court summons over the alleged operation of an unlicensed brewing industry. The millionaire brewer, popularly known as ‘Gitari Boss’, is the director of Hakim Commercial Agencies which owns the factory located in Ndiruni village in Chuka Sub-County. On Monday, a multi-agency team led by Tharaka Nithi County Police Commander Zacchaeus Ngeno raided the distillery and seized 250,000 litres of illegal liquor.

Also somewhat irregular in expectations, Gary wrote an interesting piece on the intersection between pubs and the pulpit in mid-1900s England this week including this example:

The padre Basil Jellicoe (1899-1935) descended from Anglo-Catholic churchment and naval figures, and was Oxford-educated. He had no apparent exposure to pubs as a youth, in fact was a teetotaller. His pub interest was of the old-school missionary-type, inspired by doctrine and the Bible. If church adherents were to be found he wanted to cultivate the ground, and would not let prevailing notions of propriety get in the way. He also wanted to improve social conditions in and related to the pub. He started to operate pubs so he could have full control to promote this goal – the Church was henceforth in the pub business.

Katie wrote about one way of responding to loss through ritual in her most recent edition of The Gulp, one of the few drinks “newsletters” still holding its own:

Despite the tragedies of the past months, spending time with friends is always a celebration, and I intend to treat it as such. My main contribution to the evening’s events will be the wine we drink during feasting and the extremely technical/spiritual practice of “burning shit”. I need to choose carefully. It should be wine that’s good enough to change our fortunes and lift us up. Wine good enough to offer to Hecate, wine good enough to stir our souls and clear our minds. It also needs to pair well with a vegan barbecue.

One of my favourite stunned concepts amongst right-wing US fear mongering is the use of “Canada-style” when used as the ultra “woke” by the “freedom” folk… as in this story’s headline:

President Joe Biden’s chief adviser on alcohol policy said his agency may issue new guidelines that limit Americans to just two drinks per week. Dr. George Koob, the director of the National Institute on Alcohol Abuse and Alcoholism (NIAAA), told the Daily Mail that he’s interested in tightening U.S. guidelines to match Canada’s alcohol recommendations, which say that both men and women should consider having only two drinks every week. Canada’s health department issued the recommendations this year under left-wing Prime Minister Justin Trudeau.

Note: while publicly funded, the Canadian two-drinks standard is a recommendation of a private entity which is one part of a bigger and heavily leaning academic discourse amongst many of a variety of points of view, much also fueled in whole or part directly and indirectly by public funds. We also do not follow the Canada Food Guide all that closely if grocery store shelves are anything to go by. Note also: we live much longer.

Vinepair published an almost self-defeating piece on the role of celebrity and beer replete with branding consulting jargon which then veers off into a reality-based (perhaps even inadvertenly honest) view near the end:

Celebrity involvement will entice journalists to write about a brand once. But star wattage eventually dims as a selling point. “Someday we will not be new news anymore,” says Eight’s Campbell. Any fermented liquid must stand on its own merits, hitting that sweet spot of price point and pleasure. Convincing customers that they should shoehorn another beer into their crowded drinking calendar takes effort, a long play in a world that celebrates the fast windfall. “Even though you have somebody with a big mouthpiece, you still have to build a brand,” Campbell says. “There’s got to be a meaningful connection.”

And finally for Stan (and apparently on brand pachyderm-wise) we have the story of an elephant which did not get into the beer but still sussed out something else:

Placidly and professionally, the mammal sweeps the ground with its trunk several times before tossing up a nondescript black rucksack, trumpeting as it announces its discovery. Border police were already on the scene. The officers had arrived to escort the elephants out of a nearby village, reported China National Radio (CNR). Mindful of their primary duty, police waited till the elephants had made their safe exit before inspecting the elephant’s “gift”, reported CNR. The elephant did not disappoint.

There. A shorter post perhaps but my world is whole even if the news is a bit quieter this week. And as per ever and always, you can check out the many ways to find good reading about beer and similar stuff via social media and other forms of comms to connect – even including at my somewhat quieter than expected Threads presence @agoodbeerblog. Got on BlueSky this week and added it to my IG, FB, X, Mastodon, Threads, Substack Notes and a deservedly dormant Patreaon presence. I am multi! I am legion!! Yet totally sub. All in all, I still am preferring the voices on Mastodon, like these ones discussing beer: