Did Franklin Know That Much About Beer Goggles?

I doubt not that moderate Drinking has been improv’d for the Diffusion of Knowledge among the ingenious Part of Mankind…drinking does not improve our Faculties, but it enables us to use them.

Benjamin Franklin, Silence Dogood, No. 12, 1722.

Franklin was 16 or 17 when he wrote that under a pseudonym. Smart kid. You know, quoting Franklin on beer can be dangerous stuff but, in this case, you know that is it true because you can read it for yourself on the internet. When I read that passage above in the introduction of Salinger’s book, I thought not about Franklin or his sayings but beer goggles. They were in the news lately, as this piece from CTV reminds us:

Anyone looking for a mate in a bar, take note: Beer goggles really do make people appear more attractive, British researchers say. Scientists at the University of Bristol found that study subjects who consumed alcohol considered people to be about 10 per cent more attractive than did people who did not consume alcohol…Both the male and female subjects not only found members of the opposite sex more attractive, they also found members of the same gender more attractive, too…The researchers also found that men deemed women to be more attractive for up to 24 hours after they consumed alcohol.

See, it’s that last bit that Franklin’s words mirrored – the continuing effect of the alcohol upon the faculty of the mind, an effect that lasted long after the alcohol ceased to exist in the body. Does the moderate drinker see the world through sunnier lenses generally? I wonder. I have had occasion by times to abstain for days on end – hard as it is to imagine – and it is in those times when find my imagination a little less vital, the roses passed sometimes unnoticed. Those are sad times. Pete Brown wrote the other day, by contrast, about how an introduction to craft beer opening the doors of perception to a whole new way of thinking about drink…but maybe it goes further than that, as Pete himself may be implying in his nod to good old Billy Blake, Franklin’s junior by half a century, who wrote:

If the doors of perception were cleansed every thing would appear to man as it is, infinite. For man has closed himself up, till he sees all things through narrow chinks of his cavern.

Isn’t that what the wee dram (or whatever the scientists of Bristol gave their human guinea pigs) did? Did it not cleanse the mind and reveal beauty? Is that no what Franklin saw when he was but a lad?

Why Don’t They Study Slam Dancing And Health Anymore?

beerscience

Another day, another bunch of odd academic studies from lab coated laboratorians or policy documents from lobbyist trying to tell us all what beer does with you or what you do when you are with your beer. From France we learn, first, that “when the music gets loud, we tend to drain our mug of brew faster”:

Researchers staked out two bars in the west of France and observed drinking habits of 40 patrons. With permission from bartenders, the scientists pumped up the volume of a Top 40 station from 72 to 88 pounding decibels. In this earsplitting din of pop-music, patrons drank more in less time.

Is it possible that people who like to drink slowly and have quieter habits do not patronize places where Top 40 stations are played at 72 to 88 pounding decibels? Or maybe are they drinking to numb the pain? This article from here in Canada, next, seems to suggest that university age female drinking is new:

“You’re just an amateur if you can’t drink as much [as the guys] … you’re kind of like a sissy,” says Smith. “It’s not even always how much you’re drinking but what you’re drinking. Like, if a girl is drinking a stereotypical man-drink like whisky or dark rum or beer, it’s like guys are attracted to her or that it’s more impressive.

If they are suggesting this is new, well, that would be news to everyone I know in the mid-50s to early-40s bracket who were at college in Maritime Canada 25 to 30 years ago, who roamed in packs earning nicknames like “The Girls Who Said Woo”. Sure there were dumb, sad or bad incidents to all sorts of kids but risks and dangers were mitigated by group dynamics and common sense – designated drivers, not inviting jerks along and people just watched out for each other, like the time one evening’s overeager drinking buddy was stitched up by last night’s one from the med frat. Heck, on any given evening large lads like me were pointed at by a few gals as they said I was their boyfriend while I scowled a bit. If that does not still occur, that would have nothing to do with the drink so much as a sad loss of good manners.

Finally, US College basketball executives are considering an end to beer advertising during the “March Madness” national championship basketball tournament. Currently:

The NCAA’s advertising policy on its face…specifically prohibits ads for cigarettes, sports wagering, gambling, nightclubs, firearms and weapons, athletic recruitment services, and depictions of any student-athlete group in a degrading, demeaning or disrespectful manner. “Impermissible” ads also include NC-17-rated motion pictures, television programming or interactive games, and alcoholic beverages. But, ads for malt beverages, beer, and wine products that do not exceed six percent alcohol by volume are excepted, with limitations.

This is no small business as we are told that two beer marketers — Anheuser-Busch and Miller Brewing — spent nearly $30 million to advertise during the 2007 NCAA national basketball championships. But are these breweries advertising to the young or the old glory-days guys who pretend to themselves that they were as good back in the day?

I don’t pretend that there is not some degree of common sense or academic value in clever people noting these sorts of things but I am not going to join the new dries anytime soon, either. Sometimes in these matters we only hear of the sort of common sense that sees only one side of the matter and not the kids who like to sweaty slam dance to loud music, the gang of kids looking for safe dumb fun or the sofa surfers who just like to watch those ads for Bud with speaking frogs or with the guys who say “Wazzup?” How much money has A-B or Miller given to higher education through these ads or even otherwise? How many noisy slam-dancers just had a good time – again – and got home safe? How many of my pals met their spouses over pitchers of beer and now have nice, slightly Oldie Olson lives with quite faithful marriages?

Too bad there is no well-funded “Institute for the Realistic Contextualization of Studies and Statistics” which could help with those questions.

Transfat Surprise

Reading the NYT this morning, I came across this odd passage in a story about a chef who was given some basic cooking tasks but had to use other oils:

Mr. Schwartz, a chef who has worked in some of the city’s most celebrated restaurants, including Le Cirque and Osteria del Circo, agreed to conduct a cooking experiment on Thursday at the Institute of Culinary Education, where he is an instructor. Could he make dishes that are as good, or better, using only the trace amount of trans fats allowed under the city’s new rules? It was a question many of the city’s more than 20,000 restaurants would be wrestling with. “Personally, I don’t want the government telling me what I can eat,” Mr. Schwartz said, making it clear that he considered the city’s new rule a blow to his civil liberties. Nevertheless, he said, his cooking skills were up to the task.

I am quite shocked that someone who had worked in New York’s most celebrated restaurants was using transfat in what would be an expensive and one would assume carefully sourced meal. To review, transfat is the Ford Pinto of the food world – a design error. It is not a matter of “the food police” stopping you from eating fat. It is a matter of public health that this artificial fat be removed from the market. Craig remembers that there was a big kurfuffle over this on his blog two years ago. I cited this New Yorker article the reading of which was enough to drive transfats out of our house five years ago.

Presuming the NY chef knew of the article, why would he still use the stuff?

Die Fax Die

The other day I got an email returned with a reply. Except it was a handwritten reply and the answerer had printed off my email, written his answer on it and faxed it back. It’s folks like that who are ensuring that fax machines continue to clog our lives – pushing up usage 40% in the last year alone.

When will the fax machines die off joining the Gestentner, mother of all ‘zines, itself now hiding its own toxic legacy.

The Tree

The Tree of Knowledge, that is.

Why can’t we have the following components of the internet put together today:

  • open source collaboration
  • creating a central web application which
  • uses RSS aggregation
  • to search by keyword
  • to report on everything available on the internet
  • and file it in publicly available space
  • classified according to an taxonomy of all understanding cascading from the general to specific in every field.

Add open source blogging tools available free with RSS feeds and all writers can pour what is known into the system by writing on their own pages. An automated global wiki.   The indexed internet, the free digital usable useful library.