Would it surprise you to find out that if I really thought about it, all this daily election blogging I am doing is getting to be dull. I have done a daily post over at the CBC roundtable and maybe half as many again here. That is something like 75 posts on one topic. It is getting dull out there.
Why is it dull? Because I have become aware of what is really happening. It is sort of like watching a movie in a cinema. People all reacting in a group emotional event together, having a moment of shared swing syndrome. Sooner or later you realize this at the movies and it suddenly feels like a sort of techno-evangelical church praising Lord Pictures-on-the-wall.
This is not like me. Usually my gut reaction to “where two or three are gathered” is an urge to be elsewhere. Something happens to people when there are few ideas and lots of expectations and an election is the worst example for a couple of reasons. First, it is not about the details or what will really happening. As soon as the platforms were all finally released last week, they dropped off the radar. Second, it is too much like a bunch of branding consultants talking. If there is one thing worse than listening to a branding consultant talk about what your brand should be, it is a group of branding consultants talk about branding theory. And as branding is making something without certain characteristics appear to be something with those characteristics…well, you get the point.
Will I learn to blog again after all this is done? I worry about that more and more. I wonder what will fill the hours when I can’t jerk my knee to the last poll or the last gaffe.