It is over. The emperor has no clothes. Time to get out your old Web 1.0 t-sirts and accept the bitter truth:
Web 2.0, a catchphrase for the latest generation of Web sites where users contribute their own text, pictures and video content, is far less participatory than commonly assumed, a study showed Tuesday. A tiny 0.16 per cent of visits to Google’s top video-sharing site, YouTube, are by users seeking to upload video for others to watch, according to a study of online surfing data by Bill Tancer, an analyst with Web audience measurement firm Hitwise. Similarly, only two-tenths of one per cent of visits to Flickr, a popular photo-editing site owned by Yahoo Inc., are to upload new photos, the Hitwise study found. The vast majority of visitors are the Internet equivalent of the television generation’s couch potatoes — voyeurs who like to watch rather than create, Tancer’s statistics show.
Oh. My. God.
You know, this really surprises me be cause, you know, everybody at work blogs, right? Non-stop. And nobody looks at me like I have three heads when I say the word “blog” any more. And I am making thousands a month from my Google ads. That is the beauty of the new e-conomy. It’s like earning piles of cash for doing next to nothing…or is it the other way around.
[Ed.: I should have dubbed this “Wake Up To Web-ality Week” but who knew this would be the week the wheels started to fall off. Secret – I use bank tellers.]