There seems to be some news happening this suppertime around the Vermonster saga-ette with news today from the website of Rock Art Brewery and via their Twitter account. Vermont Public Radio seems to have a tidbit more than I am seeing elsewhere on the why and the wherefore of the outcome… even if they get the name of the beer wrong:
Vermontster president Matt Nadeau is cautious about spelling out the agreement before getting instructions from his attorney. But he will say that Monster has agreed to withdraw its cease and desist letter, provided that Vermontster doesn’t try to break in to the ‘energy drink’ market.
If that is true, what a come down for the litigious Hansens Beverage Company, taking a kick in the teeth and putting a shadow on its brands only to force Rock Art into submitting to agree… to not do what it never intended to do. Brilliant. And all of a sudden little Rock Art is well known in craft brewing circles. Bonus.
