I am seldom happier to not be an American as I am today. Don’t get me wrong. I love the USA and live in a border town. Friends and family abound below the line. But that was a tough thing to watch yesterday. A birth of something? Maybe an end to more than is immediately obvious. Maybe something like this:
Rob Sands, CEO of alcoholic beverage giant Constellation Brands, came to New York City on Wednesday to talk about Corona beer and Robert Mondavi wine. And before he even took the stage, the company’s stock took an 8% nosedive. That’s because investors are worried about what Donald Trump’s victory could mean for Constellation Brands stz-b , owner of a Mexican brewer that targets an American customer base that could potentially face deportation.
Nativism has a long track record in the arc of American history and has crossed paths with the brewing industry. In the early 1840s, new German immigration to New York City led to tavern brawls and court cases. Interestingly, earlier German brewers seemed to have an easier go. Likely due to the lack of greater contextual pressures like the disappearance of clean water in Lower Manhattan. Plus the intervening Jacksonian worldview.
Corona is certainly the leading Mexican brand facing the US consumer in the grocery and convenience stores. Is it prone to neo-nativist slur? Would another beer be more patriotic in the new Trumpian society? Could be. Just a thought – but could be.
“Will Corona Suffer Because Of A New Nativism?”
What, as opposed to the fact that it’s utter shite?
Well, more to the point that it’s arguable the brand that most successfully increased its marketshare over the last decade. So when you hear consultos say that craft has beaten back Bud we understand that it’s Corona that did.