Beer: less popular year after year!
Ah, beer. You ever ask yourself on why you bother thinking about it? You know, if it’s not your last ditch effort to cobble together a career? BA Bart posted a thread on Twitter this week on the latest stats – which seem to be in line with the previous stats. All worth considering, for sure, but there is that underlying personal question that I suppose everyone who reads this blog has asked themselves since their first glass – why do I bother? Knitting bloggers have a way easier answer. Mittens. Knitting bloggers get all the breaks.
Speaking of big stats over time, relatedly and with a similar set of graphs, apparently Russia’s public policy program to reduce alcohol consumption has been… a fabulous success:
In 2018, Russian life expectancy reached its historic peak, standing at almost 68 years for men and 78 years for women. The experience gathered by the Russian Federation in reducing the burden of disease stemming from alcohol represents a powerful argument that effective alcohol policy is essential to improving the prospects of living long and healthy lives.
By contrast, Gary thumbs his nose at Mr. Putin and gives us a portrait of one of my old favourites,* La Choulette, and the under-respected biere du garde style:
It has a full, complex flavour, quite different from the standard conception at least in North America of a “Belgian ale”. The beer is somewhat earthy, dark fruit estery, with malty/caramel tones, and an interesting tonic or “camphor” edge, almost gin-like to my taste. It has no tart notes, and is quite different from a Flanders brown style, East or West.
Before going on junket with others of the cap in hand crowd,** young Mr. Curtis wrote a response to a typical Stone-based blurt a ripping set of tweets on the failure that has been Stone Brewing’s experience in the UK and Europe including this bit of honesty:
They’ve had to sell there entire U.K. brewing operation. Instead of trying to understand their export markets, they’ve attempted to subvert them. And it’s backfired time and time again.
Yowza! It’s all true, of course, but as we know with the stale older monied end of US craft beer – facts are not all they are cracked up to be.
Perhaps related, GBH shared Jeff Alworth’s sharing of the Instagram posting by Baltimore brewer Megan Stone of @isbeeracarb on sad reality of brew house work conditions. Because I don’t want to know what my kids do on Friday night, I stay away from Instagram so this was helpful.
Beth Demmon has published a wonderfully in-depth piece at CraftBeer.com on brewing while raising a family:
As Oliver, 34, and her generation have children—albeit later and at a lower rate than generations past—more beer professionals are increasingly finding themselves in similar situations as Oliver. Child care costs, lack of parental benefits, and other obstacles mean employees working in the estimated 7,500 breweries across the United States face the potential of their children existing in alcohol-centric spaces.
Now perhaps building upon those last two stories, “scandal” and “Ontario” usually evoke as much shock as the combination of “curling” and “action” but this week the decision of Ontario Craft Brewers*** to attend and post on social media about a government PR announcement which included standing with a certain Member of Provincial Parliament (“MPP”) due to his past and presumably present day quite intolerant positions. Ben Johnson I believe was the first to point out the glaring problem:
For an organization that has made public overtures to women in their industry, the @OntCraftBrewers looks pretty hypocritical here posing for photo ops with a kid who said he wants to make a woman’s right to choose what to do with her body “unthinkable in our lifetime.”
Brewers issued social media statements: Muddy York, Bench, Sawdust City,**** People’s Pints, Manantler. There are others. It made the news. And there was some unhappiness that the associated larger event got tarnished. Some didn’t comment. Jordan posted his thoughts on the naturally resulting trade backlash this way:
The OCB’s leadership is actively undermining its own credibility. They have lost two members this week in Block 3 and Manantler and may well yet lose Muddy York. Their largest members are backpedaling faster than I have ever seen them and while I would like to think that this would be a wake up call to them, I just don’t believe it. I think they believe this will go away because this is an emotional response.
Disastrous decision. In other key conservative political news which might be related, have a gander at British Cabinet member Michael Gove recently pickled out of his skull – not only in public but in the UK’s Parliament.
In more positive news, co-creator of this stuff Max headed out from Prague tracing a line north to try out some actual (and not craft bastardized) kviek in Norway as part of a program to establish partnerships between Czech and Norwegian people who practice traditional trades and crafts:*****
After a hearty lunch prepared by his wife, Julie, Sigurd took us a couple of kilometres uphill to pick juniper and get some alder wood for the next day’s brew. We came back with a full trailer and we sat in the garden to have some home made beer while we waited for our accommodation to be ready. That’s when I had my first contact with a Kveik Ale, brewed with juniper but with a boiled wort. It was amazing! It had notes of green wood and spice that reminded me of Szechuan pepper without the burn, but they weren’t overpowering. It still tasted like beer thanks to its sufficiently muscular malt base.
Wow. And no one adding fruit syrups at all! Finally, some other beer news in brief:
a. The craft beer hangover.
b. Zwanze Day fightin’ words!
c. Beer powered radio.
d. A trip to JJB’s (aka the formerly Stonch’s) pub.
e. The most blatant example of entitled craft ripping off someone’s intellectual property yet. Oof, indeed.
f. Barry in Germany is now selling his own clinky drinky produce!
Finito! I’m actually sick as I put this together. The autumn school bug. While I recover, I can look forward to expect the Boak and Bailey news update on Saturday and Stan should back on Monday. Check out the OCBG Podcast on Tuesdays, too. Heck, there is so much to follow – what do you need me for… sorry… it’s just the cold medicine talking… zzzzzzz… zz… zlurp… zzzzzzzzzzzz…
*Ten summers ago…
**If I have done anything, my part in making “the junketeer’s admission” a norm has been my proudest achievement.
***Former sponsors of this blog.
****Oddly, even having to explain a former senior staffer wearing their t-shirt as if he was still representing.
*****Sounds actually legitimate!