Go. Go put on your 45 of Don McLean singing “American Pie,” his lament for the milestones marking the ends of innocence during the first two decades of the rock ‘n’ roll era. Go put it on and have have a good cry because that’s sorta what happened this week. BeerAdvocate got bought. They didn’t “join forces” with anyone.* As they explained on Monday:
A large portion of our business relied on revenue from BeerAdvocate magazine. As the focus of readers and advertisers shifted over recent years, our publication wasn’t immune to the issues that have impacted the entire print media industry. Next Glass stepped up to ensure that our awesome community that we’ve all worked hard to cultivate since 1996 can continue to thrive for years to come.
They ran out of dough and needed someone to take them over. Which is fine. Next Glass runs that Untappd thing I don’t use but others do. So that is good. BeerAdvocate will continue in a fashion but just not what they have been doing excellently for over twenty years. I share the photo to the right as testimonial to their excellence. I took that photo and they like it so much they put it in their magazine in the December 2007 edition. Didn’t ask. Didn’t pay me for it. But I got a good complaining post out of it sixteen years ago so it all worked out in the end.** But it sucks that they had to take a buy out.
From the archives and related: the state of beer mags in 2007.
As mentioned last week, Jancis Robinson is asking questions about the transport weight of wine bottles in a world more and more concerned with sustainability:
The most sustainable way of shipping wine is by sea in a tanker. A wine shipped in bulk to New York from Australia could easily have a lower carbon footprint than one trucked in bottle from California (though behemoth Gallo has long shipped wine across the country by rail). A container of bulk wine holds two and half times as much wine as a container packed with conventional 75-cl bottles. It may sound dreadfully unromantic, but the technology of bulk shipping of wine has improved beyond recognition in the last few years, as has the expertise of professional wine bottlers in major wine-importing countries in northern Europe.
What weight of beer is shipped around the world and how big a carbon footprint does that represent? Should that be calculated into the value of an imported beer – or a big craft beer shipped by truck across the continent?
Best image in beer this week from B and the other B.
Ben, Canada’s leading beer writer best known for not writing that much about beer anymore,*** took the time to do what I can’t be bothered to do – complain about #FlagshipFebruary which is on its last legs… err, week! I meant week!
At the risk of opening my door tomorrow morning to find a frothy-mouthed Beaumont on my porch with a straight razor in his hand, I’d suggest the way to move the needle forward in craft beer isn’t to have a handful of established beer writers talk about a handful of beers that were once relevant. They (the beers that is) are essentially relics of a bygone era and while they broke down doors for today’s craft beers, our interest in them now is and should be a sort of reverential nostalgia and tolerance. Instead of endearing icons, I’d suggest they’re now a bit more like once-great athletes, hanging around their respective sports just a little too long.
Yesterday’s beer for yesterday’s fans brought to you by yesterday’s… Oh. Yes… err… no… that would be unkind.
Note: …and then Ben goes and posts one of his best posts ever**** on Wednesday on the cancellation of the Ontario Beer Summit, a beer diversity conference in Toronto that was being organized by indefatigable Ren Navarro, due to lack of buy in from the target audience, aka the local craft brewers.
Katie is writing something… but what?
In the hot legal new department, Brendan tweeted about the Estate of Johnny Cash (yeah!) suing something called Cash Brewing Company Inc. (boo!) for ripping off the man in black’s trademark. They even have a beer named “The Can in Black” which I think qualifies as a bastardly thing to do to the memory of old Johnny.
Dr. Christina Wade has written about on the connection and disconnections between alewives and witches in early modern England:
While we may never truly know if alewives were accused of witchcraft simply because they were alewives, it is clear that women who brewed were perhaps particularly vulnerable to the witch-hunts.
Not moving far in space but certainly in time, a brewer in Norfolk, England is pushing a beer barrel on a 140 mile trip. Why? To to raise money for the testicular cancer charity, It’s On The Ball. BBC Radio Norfolk has the story somewhere in this three hour broadcast at about the two hour and fifteen minute mark.
Stan’s Hop Queries digi-hop-zine came out this week and included this observation:
Peter Darby, who has been breeding hops in England for almost 40 years, once said this: “English flavor is like a chamber orchestra, the hops giving simultaneously the high notes and the bass notes. In comparison, a Czech beer is more like a full orchestra with much more breadth to the sound, and an American hop gives more of a dance band with more emphasis on volume and brass. The recent New Zealand hops (e.g. Nelson Sauvin) are like adding a voice to the instrumental music.”
I usually hate that sorta thing but I don’t fully in this case. Almost. Analogies? Really? So 2008. I really only mention it to remind you to sign up. That up there is just a tidbit and a bit of a blip at that on on the great information he periodically produces through the periodical. Did you know that there were 770 attendees at the 2020 American Hop Convention? Neither did I… until Stan told me so.
Stan also sent me an email asking my thoughts on this book, How NOT to start a F@ck!ng Brewery. I checked out the Amazon “Look Inside!” thingme and had flashbacks from writing the Al and Max book. So much dirty language. So much.
And finally, sad reality in the form of far grimmer bit of news than anyone would want to have to face was shared on Wednesday with the shootings at MillerCoors in Milwaukee. Terrible news. Yes, be excellent to each other.
Next week, on to March. In the meantime for more beer news, check out Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. There’s the AfroBeerChick podcast now as well! Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. What else? What indeed.
*They also confirmed on their blog post that they didn’t run a blog, either.
**…and I never saw a case of beer either, Evan.
***A remarkably packed field competed for this award.
****Blogs are back, baby!