And how’s the wax-flavoured chocolate hangover going? No tiny kids left around here so it has been a modest affair compared no doubt to others. Life moves forward. Still playing out the pandemic habits. The local news has not been great as the squiggly line up there shows. The sixth wave. Is it passing? Don’t know. So we are in the basement, now watching Moon Knight and, really, have no idea what is going on. Something about sand. Still, around here the snow this week only lasted hours. And the radish seed is in the ground and the raspberry canes are starting to show their first green as buds open. Things are happening. Yes, the clothes dryer even died but I actually found and immediately bought a replacement that will be delivered today or perhaps tomorrow. Our one small supply chain victory. Not like the dishwasher. We ordered it after the last one died. It’s been months. The some day one day dishwasher, in whole or in parts, is floating somewhere offshore deep in a ship’s hold. Floating out there upon Pacific Ocean waves.
Beer? You stopped by for beer news? Let me see. Where did I put that folder. Here it is… first stop is in legal land. Brendan P shared that the modest personalities behind Stone have filed court documents rejecting the jury award of 25% of the original claim, seeking another $168 million based on the very questionable claim that the Keystone…
…rebrand caused a fundamental change in the trajectory of Stone’s business from which it has not recovered today and will likely never recover.
Really? I just don’t believe it. It would be nice if there was a separate trial of these assertions, given Stone’s self-inflictions and failures to move to the next level what with debacles like the Berlin brewery and never quite earning that grade A level of consumer respect that others second wave brewers have achieved in the marketplace. It would be good to have these facets of their commercial history carefully reviewed by the courts to see what trends and trip ups were really to blame.
One thing is for sure. Out there is the really real world, it’s not been a great year for craft beer generally – even if, given the real news, one may want to put that in perspective. As CNN reported:
For many of the nation’s small and independent brewers, this year will prove to be a true test of their staying power. Early data for 2022 shows that brewery closures are on the rise and some sales have been spotty… The pandemic and its ongoing effects, as well as the war in Ukraine, continue to drag down smaller brewers, who are battling climbing costs, rising rents, and seemingly interminable supply chain challenges… “2022 is going to be a make-or-break year for many breweries…”
Now, while that may be true, it is always important to respect the chronology. Just as prohibition didn’t start the rationalization and reduction of players in the US brewery industry (a phenomenon started with the introduction of English modernization investments in the 1880-90s) so too we have to remember and respect that craft brewing was starting to slow prior to the pandemic. 20% by 2020 never happened and even the numbers that are reported are propped up vastly by the Boston Beer fib and the muddling it up with comparisons to things which just aren’t beer. What do you reckon actual small brewery actually traditionally brewed actual beer represents in the market these days? 2%? 3%?
What does this wobbly market perhaps produce? Well, perhaps complaints about the complaints about a price of a pint. And perhaps even complaints about questions about the authority of beer writing. Relatedly, while we all wallow in myth, I am not sure I am buying the complaint in 2010 that overpricing of Cantillon was due to reselling, especially given I was buying half bottles of their stuff in CNY for $7.50, $8.50 (pervy premium?) and even $9.00 USD around 2007-08 which was well above their cohort. Sure it was a prime example of being “shelted” but the brewery needs to take responsibility for part of their own no doubt quite profitable aggrandizement. Bottom line of all this? The training wheels have come off sometime ago and it’s shifted to a buyer’s market now. I* have choice and I know how to use it. Caveat braciator.
So be clever. Get the basics right. Pete Brown posted a very helpful guide to filling out a form – which may sound like a backhanded compliment but it’s not. Apparently the beer world is rife with folk who can’t manage to figure out how to submit the beer to the right category in the contest as well as folk who can’t figure out how to structure categories in the contest. Here’s his help:
One year, we had an entry that was all about a piece of experiential marketing at a beer event. It was an installation I’d visited personally, and when we came to discuss it, I waxed lyrical about how brilliant it had been, how original and immersive it was, how professionally it had been executed, describing all the little details that made it truly special. The rest of the judges looked at me blankly, and when I finished, one of them said gently, “Yes, Pete, but none of that is on the entry form.”
And do right. David Jesudason has written an excellent piece for Pellicle about the obstacles faced by the beer fan with mobility challenges:
These include being ignored when ordering, or having his personal assistant asked by the bartender what he wants to drink. Not being able to use disabled toilets as they’re being used as a store cupboard. Not being able to attend eating areas or events as they’re located in inaccessible rooms. Or travelling to London from Essex only to be told at a pub that it’s “too busy” for him to enter. And it’s not just the establishments that can ruin his drinking experience. Other drinkers ignore him when there’s no table free that’s at the right height (a high table is useless for someone in a wheelchair) and his personal assistants can be verbally abused if he appears to be drunk—or is drunk, it’s his preference, after all.
Back to the economy. It’s still nipping at our heels. How bad are things getting out there? One English news outlet has suggested the answer is “bad“:
One of the oldest British traditions is meeting your friends at the pub for a nice cold drink. But all this could change soon as news suggests that the cost of a pint of beer could soon set you back £7… BlackCountryLive readers have expressed their fears the price hike could see many beloved pubs disappear from our streets. Phil said: “No pub would survive that.” The sentiment was echoed by Mick who wrote: “Not bothered but it’s the pub owners I feel for.” Brenden added: “It will destroy the local pub.”
I don’t know about these sorts of forecasts. I just don’t believe them either. Hasn’t beer and beer culture survived through adaptation? There have been plenty of dead ends along the way, century after century. Not all brewing industry trends have been wise. Stone is proof enough of that playing out in the US craft scene. Remember Pete’s Wicked Ale? Why wouldn’t today be the same? Yet… notice that Heineken sales are up in Europe over 11% in 2022 “with beer sales in bars and restaurants almost tripling.” Nutty. Beer survives. Things will adapt, especially as long as there are these sorts of places to enjoy… even if not exactly for the reason advertised:
Bass mirrors, Bass glasses, a beer range centred on everything but Bass. A pint of Plain, or was it the Usual ? I don’t care, and with half a dozen blokes seated along the bar discussing Ted Deighton I couldn’t read any of the pump clips even if I did. How do people score beers on What Pub when they can’t read the pumps. I’m not complaining, not more than usual, I just want to see lively pubs full again. The Angel isn’t an obvious “ale pub”, most here were on lager, but at £3.30 a pint the cask sells well enough.
I’m not complaining either. Beer will go on. The dryer will come. I know it in my heart. But will the dishwasher? Will the dishwasher?
There. That’s enough for this week. For more, checking out the updates from Boak and Bailey mostly every Saturday and from Stan every Monday, plus more with the weekly Beer Ladies Podcast, and at the weekly OCBG Podcast on Tuesday and sometimes on a Friday posts at The Fizz as well. There is a monthly sort of round up at The Glass. (Ed.: that seems to be dead now.) There is more from DaftAboutCraft‘s podcast, too. And the Beervana podcast. And sign up for Katie’s irregular newsletter, The Gulp, too. And check out the Atlantic Canada Beer Blog‘s weekly roundup. Plus follow the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. The AfroBeerChick podcast as well! And also look at Brewsround and Cabin Fever. And Ben has his own podcast, Beer and Badword (Ed.: …notice of revival of which has been given…) And remember BeerEdge, too, and The Moon Under Water.
*Speaking as the Global Every- person Beer Buyer as per.
As always, thanks for reading my blog, Alan.
Several of us who visit UK pubs outside the big cities, either because they’re in the Good Beer Guide or when on a pub crawl round an unheralded town, were discussing the £3 pint (Spoons and a few other value chains aside).
I still see plenty of very good beer under £3.50, as well as less good beer over a fiver. The media love to quote the prices charged for premium pints (often lagers like Peroni which seems to be a good benchmark) rather than the price of a 3.8% bitter.
But prices are notably higher, and drinking pubs notable less full of the Old Boys, than pre-pandemic.
Life is definitely coming back to pubs though.