Category: Ethics

Why Is Britain Creating Beer Blogging Celebrities?

Pete’s post this morning had me wondering a bit about what exactly the hell is going on in the UK with beer bloggers. Consider this:

I’m not the first beer writer to brew at Otley – not by any means. I would have been higher up the list if I’d got my shit together when they first invited me to brew, but since then Melissa Cole, Adrian Tierney-Jones and Roger Protz have all been asked to come down and get their hands dirty – Glyn from the Rake, AKA @RabidBarFly, was here before any of us – his Motley Brew has become a regular addition to the range… I’ve been asked to brew before – several times. But on most of those occasions ‘brewing’ meant I dug out the mash tun and basically got in the way. The notable exception would, of course, be Avery Brown Dredge – and my write up of that experience is long overdue – but Zak and Mark had much more to do with both the recipe design and the labour than I did. Like our ABD experience, Otley ask writers to get stuck in.

We’ve had a long and thankfully dormant discussion about propriety and beer writing and I am not wanting to go there again… at least not directly. But it is interesting to observe an apparent difference in the marketplace of ideas. UK beer bloggers seem to have become writers and organizers and collaborators and consultants while North American bloggers were originally beer writers or have been and will always be mainly consumers. The CAMRA and festival effect is undeniable, giving venue at all levels for the aspiring to go from digital to ink on paper as well as a great opportunity to be a useful guide for hire. Nothing wrong with these things as they are all about education… except they are also starting to seem to be about the educator as much as the lesson.

Beer thinking has often suffered from a few controlling voices which, as Ron’s work has pretty much proven conclusively, had it pretty much all wrong. While having a fun day is great and making a buck from skill even greater, is there an issue with associating name with someone else’s product under the guise of collaboration, an issue with getting too close to the brewer? Consider if some brewery years ago had obtained the rights to make Jackson’s Stout or Protz’s Pale Ale. Would the marketplace be different from that stamp of authority? Would beer writing and thinking not be lessened? Don’t we all have enough examples on our book shelves displaying rushed claims to expertise?

No, beer has an egalitarian quality and, I would argue, inherently encourages it. And by inherently I mean inherently. Say what you like about Protz – and God knows I do – the focus on the commonality of the wonder of good beer may be his real gift to us all. Beer is in itself egalitarian because it is a leveler, not only because of sociability but due to its incredible complexities. Brewer’s yeast sets a very high standard for those who seek to understand its ways, a standard that exposes those who claim achievement as opposed to become its student. For me, Oregon appears to be my preferred model. So much good brewing and so much good thinking for so many years that no one really could really suggest they stand above the others without be cut down or, more likely, laughed back into their chair to share in the next round. This may create a conundrum for those with interest and opportunity in telling the story. I don’t deny it. There’re pitfalls a plenty for the unwary – and Pete and those he mentions are among the best. Yet those trip ups are out there. It is in the nature of beer. Look, I’m just telling you what it’s telling me. It’s in the nature of beer.

To What End, The Traveling Beer Writer’s Argument?

I was shaking my head at another piece of Roger Protz’s writing last night. This time it was a bit on Chimay. I like Chimay as much as anyone so my concerns do not relate to the brewer – but you will recall that Mr. Protz is hardly monastic himself. He has a temper and a lack of discretion when it comes to other members of humanity. And he can shock with both error and recreational rudeness. So, it was with that guilty pleasure one has following the misfortune of others that I read this early paragraph about the most commercial of the Trappist monasteries, Chimay:

Some of the criticism, on websites in particular, is couched in a style of vulgar abuse that doesn’t warrant attention. But a number of serious and well-disposed writers have also levelled the criticism that beer quality has declined.

Note those last four words: “…beer quality has declined.” After completing them, Protz goes on for a thousand words or so, writing in a rather hostile tone, making arguments that would lead you to suppose that quality has not changed let alone declined. But then he writes the words (typo his): “Sample of Red and Blue that I have tasted in Britain recently have been less complex than I remember them.” Less complex? Isn’t that usually one example of what one might describe as a decline in quality? Why is the argument structured in this way? Why does he posture and accuse when in the end he is essentially agreeing with the point he is attacking? And why does he use this sort of summation, avoiding natural causal connection:

That, I believe, is the result of some change and slight diminution of complexity in the beers, not a sell-out by the monks to the forces of commercialism. I am well aware that this is unlikely to satisfy those who prefer the conspiracy theory of history.

Isn’t the proper idea for that sentence the more active “cause” not the passive “result” – and isn’t what has been “caused” by the brewery’s intentional change in fermentation processes a loss of complexity and therefore a decline in beer quality? Isn’t that the news here? Why the abandonment of objective analysis? With the given choice of argument and structure – not to mention the mix of accusation and hostility with the apologist’s agenda – what are we left with? A muddle. To what end, I have no idea.

Where Else Hides The Culture of Entitlement?

Pete Brown’s piece this morning about, according to my finger count, seven members of CAMRA and two incidents entitled “CAMRA’s Noxious Culture of Entitlement” got me wondering. Craft beer is funny stuff as any fan-based hobby is. People lose perspective. So, somewhat related to the Hedonist Beer Jive‘s 5 Most Boring Topic in Beer Journalism, are there five most tedious or obnoxious themes in craft beer appreciation? Do these compare?

  • The brewery that considers itself outside proper business regulation because they make, you know, craft beer;
  • The organization or artist that can tell you what you should think of the beers or brewers they support because they are speaking for “the community”;
  • The advocate who claims others have a conflict or some other ethical fault never mentioning that they do consulting on the side;
  • Anyone who bristles at “it’s just beer” more than they would “it’s just cheese”;
  • Lobbyists who disconnect craft beer obsession from health and legal downsides like obesity and drunk driving.

Are those fair? Are they even in the same ball park? I have no idea. The CAMRA men (all Pete’s examples were male, right?) trigger feelings of that sort of bile raising obnoxiousness even to those just experiencing the events second hand. But there seems to be acceptance of plenty of similar things without a boo. Is that fair? I don’t know.

Surprising Protzian Update: Amazingly, there is actually a retort from Mr. Protz who was apparently one of Pete’s boorish company. I leave it to you to enjoy the fireworks but would point out that I found Mr. Protz’s description of what makes for good fun coarse and exceedingly discomforting in the past. Entitlement indeed.

Pants on Fire Update: Clearly Pete Brown and Roger Protz are both big fat liars as each has described the same incident giving utterly different takes on the same few facts. Interesting to note the fact arose in the context of unmoderated alcohol consumption. Surely nothing like this has ever happened before. Why can’t UK beer writers control themselves or their consumption of beer when presented to them at no expense? Who else was at this table of vipers at the free dinner in the National Brewery Centre last week? Confess!

Book Review: A Life On The Hop, Roger Protz

I bought a copy of this book after looking around and only finding Knut’s observations from last summer on the difference between its marketing and that of Pete Brown’s Hops and Glory. There was a press release by its publisher CAMRA, a nibbly bit by the NUJ, a smidge from his editorial assistant but I couldn’t seem to come up with a review other than the one that Knut found in The Westmorland Gazette:

A Life on the Hop is an amusing romp around the beer world and is devoid of beery jargon. It will be enjoyed not only by beer lovers but also by those who enjoy travel writing.

Magic. I’ll miss print journalism when it dies.

There has been much sport made of Mr. Protz but it is not something that I really understood as he is not a often discussed writer in this part of the world. So, being the good boy that I am, I thought I would have a read of his autobiography to learn a bit more to either join in the slag-fest or, more fairly, get a bit of perspective. I was in for a little shock.

The book is subtitled “Memoirs of a Career in Beer” and the key word is “memoirs” – as this really isn’t an autobiography but a series of anecdotes arranged in themes based largely but not solely on geography. I learned this in the first chapter when I thought I would learn about his childhood but where I learned about pubs he liked in around his first London newspaper work in Fleet Street – the Cheese, Punch, Old Bell, Old King Lub, Black Friar and the Globe. I didn’t know what to make of it – not much Roger, lots of tavern. Then you are quickly into chapters take you through the Czech Republic, Scotland, Ireland, Belgium Germany, Mexico and the USA as if someone were gleaning through one’s old note books in search of favorite and perhaps not too often repeated yarns of a wag. About a hundred pages in, I started turning down page corners after I read errors vaguely Canuckois like:

a. Fraunce’s Tavern in New York dates from 1790 “when New York was still under British rule” [p.107] The British left in 1783 (some moving to help found my town) and the building dates from 1719.

b. the Yakima Valley of Oregon was once part of “French Canada” [p.124] even though the French speaking part of Canada was far to the east and I think that the Yakima was south of the part of the area of the British claim.

I folded down more corners until I stopped around page 167. I didn’t really care that I doubted his explanation of the genesis of the term steam beer [p. 117] or that lambic is the oldest beer style known to mankind, being close to beer dating back to Egypt, Babylon and Mesopotamia [p. 129]. Did it really matter that Babylon was a city state within Mesopotamia? Was I missing the point?

I didn’t miss that there is something of a cranky, indiscreet tone to these travels. Targets include Tories who put him up for the night, corporations and two older ladies encountered in Prague having a private conversation:

I was crossing the square with Graham Lees, a CAMRA founding member with an acerbic turn of phrase, when we passed two elderly American women who were eyeing the fabulous architecture of the area. “Y’know,” one of them said to her friend, “it’s nothing like Poughkeepsie.” Lees went red in the face, chased after them and snarled: “Of course it’s nothing like fucking Poughkeepsie. It’s been here for several fucking centuries.” It was his finest hour.

That’s the finest hour for an arsehole, perhaps. It’s that kind of small coarse tone that you hear in a far too graphic and entirely gratuitous of an account of the suicide of a brewer in an early chapter and the tragic affect on the family or, later, the naming of names of fellow beer tourists who may have broken marital vows at Oktoberfest. You may come away wondering what sort of person would make that part of a book.

Yet he is obsessed with beer. And has spent a life following it – a life that I realize the more I write about beer sometimes can mean hard scrabble and closed doors. It’s a little bittersweet when despite all the years he is not able to arrange for proper accommodations on an invite to the US and back on a liner. It’s a little poignant when he thinks that when someone isn’t able to meet with him because Roger is going to reveal the truth about a merger when it is likely the guy was just too busy. It is a tough old road and a long one. It’s likely one that he takes pride in taking – a road not often taken when he started out. That pride and hard effort comes out as well.

One beer writer chastised me for an unkind comment by email a few months ago, saying: “anybody who started writing about beer since 1995 (just picked that year out of the air – maybe it should be 2000… should pause. If it weren’t for people like Roger they might not be able to be doing what they do.” He also said that he wouldn’t use him as a source but the point is still a good one. When it wasn’t easy, when it didn’t pay well and no one could roll out of bed and blog their thoughts within 17 minutes, Roger was out there writing about beer. He probably got you from one stage of interest to another at some point. And that is what the book is really about. You will get irritated, you will not find out the information you might have thought you would find and you will turn down corners when you find another error – but you will get a sense with the man.

So, buy the book and share your thoughts. Just don’t go on a beer tour with him and give him any reason to think you went off for the evening with the buxom lonely lush. You may read about it later.

Day 15: War, Xmas Photos And Roger Freaks Out!

I got a great gift in the mail today. Copy 8 of 10 of Ron Pattinson’s new book, WAR! He wrote about the book’s release this very morning from his home in The Netherlands and by suppertime a copy was in my mailbox here in Canada. Compiling his studies to date on the years of World War I and World War II, it is a great example of the work he is doing to bringing actual detailed primary research to the question of the history of beer.

One wishes all beer writers were so concerned with the facts as we witnessed today from Roger Protz who went all freaky handbags over BrewDog’s new and insanely strong beer. He’s received a number of head shaking responses, deservedly so given his use of language like “over-inflated egos and naked ambition” and “the wild buckeroos” and “what were you smoking last night, chaps?” and “this bunch of ego-maniacs” and “anxious to give beer a bad name.” The oddest thing is that he goes off on his own ice flow all the while misunderstanding the technical process used for actually making the beer, baldly claiming it had wine yeast in it… not that wine yeast would get you a 32% beer. One wonders what Protz was thinking or, in fact, had been smoking himself when he wrote such a blurt. He has certainly gone a long way to discredit his own opinions on experimental beer generally. For a more measured response, you may want to read Pete Brown’s post on the new and insanely strong beer from last Thursday…you know, when it was news.

Now with the Xmas 2009 Beer Blog Yuletide Photo Contest Extravaganza. First, a couple of solo entries from Canada.

Chris Berry of Kanata, Ontario sent this one picture to the right which sorta looks normal… until you have a good look at the baby’s face. Frank MacDonald of Torbay Newfoundland kept the kids out of the photo to the left. It was taken at the Grizzly Paw Brewpub in Canmore Alberta.

Next, Jeff Alworth of Portland, Oregon has sent in some photos from the scene there. I have no idea how he got to put in 8 entries but never having been to Oregon I can’t be sure this is not some sort of cultural thing, some sort of secret message to us all. Maybe he can’t count. Better not mess with the photo set just in case:

 

 

 

 

 

 

 

 

 

 

 

 

Finally Tim Connelly of Cambridge Massachusetts sent in these pictures which are entitled “Inside Cantillon,” “In a Galway pub,” “Outside of a Galway pub,” “The Franciscan Well Brewery Pub, Cork’ and “Brooklyn Brewery”:

 

 

 

 

 

 

 

 

Four more great entries. I better starting beating the bush for more prizes. Here I go. Off to email brewers until all I have are bloody stumps for hands. Why? I don’t do it for you. I do it for Santa.

“BrewDog Go Bonkers” by Roger Protz, 30 November 2009

[Stored for cross referencing…]

BrewDog have surpassed themselves with their over-inflated egos and naked ambition. They chose — deliberately, of course — to launch on the very day the Scottish Parliament was discussing a minimum price for alcohol a “beer” with a strength of 32%. Naturally, the wild buckeroos in Fraserburgh claim this is the world’s strongest beer, even though technically it’s not beer at all, as brewer’s yeast cannot work beyond a strength of 12 or 13 degrees. Clearly the new product, called Tactical Nuclear Penguin (what were you smoking last night, chaps?), was finished with a wine or champagne yeast. James Watt, co-founder of BrewDog, said the beer was “completely pushing the boundaries”. Indeed, and it’s also pushing beyond breaking point what sensible beer writers and connoisseurs will take from this bunch of ego-maniacs. Those of us who attempt to paint an image of beer as a fine drink enjoyed in moderation by sensible people have the ground cut from beneath our feet by BrewDog, which just plays in to the hands of the yellow press, ever anxious to give beer a bad name. I don’t often agree with the likes of Alcohol Concern but I think Jack Law, chief executive of Alcohol Focus Scotland, hit the soft spile on the head when he said BrewDog was guilty of “childlike attention-seeking”. He added that the fact that the beer, priced at £30 a bottle, had achieved a new record was not admirable. “It’s a product with a lot of alcohol in it, that’s all. To dress it up as anything else is cynical.”

Warning: Your Freebie Beer Blogging Ways Are Over!

A few weeks ago, a wiggling waggy hand rose above the crowd pointing out that there was uncertainty as to who was dabbling in beer blogging in relation to matters in which the blogger had a financial interest. Melissa Cole admitted that there were doubts even about her own writing and that it was all not quite on. It has all devolved into a well deserved bout of slappy heed [Ed.: in the comments] over calling out but not calling out yet the point is still a reasonable one… as is Jeff’s counterpoint… but not Pete’s… Pete’s contribution is not helping things at all.

Well, as the New York Times tells us things are now more serious than whether one or another or all of us are cool with… or is it cool towards… such practices. Bigger than even Pete Brown (as sophomorically illustrated¹) himself, the UK’s – if not the language’s – real top beer writer. See, the law is now involved as the United States Federal Trade Commission has issued a revision to its “Guides Concerning the Use of Endorsements and Testimonials in Advertising” (warning: big honking burly .pdf) which states in a number of ways that blogging has now gone big time and we know so because the line between comment and endorsement, opinion and advertising has gotten blurred. For instance, the FTC states at page 14 and 15:

The Commission recognizes that because the advertiser does not disseminate the endorsements made using these new consumer-generated media, it does not have complete control over the contents of those statements. Nonetheless, if the advertiser initiated the process that led to these endorsements being made – e.g., by providing products to well-known bloggers or to endorsers enrolled in word of mouth marketing programs – it potentially is liable for misleading statements made by those consumers.

… and further at 47 to 48:

The Commission acknowledges that bloggers may be subject to different disclosure requirements than reviewers in traditional media. In general, under usual circumstances, the Commission does not consider reviews published in traditional media (i.e., where a newspaper, magazine, or television or radio station with independent editorial responsibility assigns an employee to review various products or services as part of his or her official duties, and then publishes those reviews) to be sponsored advertising messages. Accordingly, such reviews are not “endorsements” within the meaning of the Guides. Under these circumstances, the Commission believes, knowing whether the media entity that published the review paid for the item in question would not affect the weight consumers give to the reviewer’s statements. Of course, this view could be different if the reviewer were receiving a benefit directly from the manufacturer (or its agent). In contrast, if a blogger’s statement on his personal blog or elsewhere (e.g., the site of an online retailer of electronic products) qualifies as an “endorsement” – i.e., as a sponsored
message – due to the blogger’s relationship with the advertiser or the value of the merchandise he has received and has been asked to review by that advertiser, knowing these facts might affect the weight consumers give to his review.

So, while the FTC indicates that it will not go after the bloggers directly, it will go after the advertisers who use new media to get their message out. What will this mean? It may put a chill on ads, samples and…frankly… the goodies. And what the hell point is there blogging if one never gets the goodies??? Well, for those quasi-bloggers who are really professional writers (you know, the book writers) slumming with the cool kids, it will mean absolutely nothing because their revenue is through indirect advertising not the entirely more wholesome and less problematic direct moo-lah stream. Me, I actually get very few samples through the maple wall that is the US-Canadian border and the cash ads mostly come (however oddly) from other nations. But for the poor US based semi-pro beer blogger just looking for a little reason to go on, well, this may be the kick in the pants they don’t really need. So share a silent moment, if you would, for the blogger looking for that one little break, that something in return. It may just have become that bit less likely to arrive in the mail.

One last thing. I do think it’s great that the law is actually addressing new media (even if blogging was cool seven years ago and starting going lame about three years ago) but is this at all a likely outcome in an advertising model where a scurrying pack of small operators get paid peanuts to send out a viral message?

In order to limit its potential liability, the advertiser should ensure that the advertising service provides guidance and training to its bloggers concerning the need to ensure that statements they make are truthful and substantiated. The advertiser should also monitor bloggers who are being paid to promote its products and take steps necessary to halt the continued publication of deceptive representations when they are discovered.

No, me neither. Ain’t going to happen.

¹[Ed.: lesson – don’t blog with an eleven year old goading you on to make the cartoon look sillier. Sorry Pete. Really. Sorry. Just think how boring this post would be without your input… err… participation… umm… objectification.]

Day 9: A Few Updates On A Crazy Beer Filled Monday

contestvat2008

The contest is on! The contest is on! Entries are pouring on but there has been a bunch of other stuff keeping me from posting a semi-gallery so far. It is really a hemi-semi-demi-gallery so far but you get the point. Here is some stuff I have notice over the last few days:

  • I brewed yesterday but I have no idea what I made. It’s usually that way. It looks like a great holiday brew that I really should have put on about a month ago to do it justice. A real dog’s breakfast of ten malts in the bill along with three hops, orange peel, five spices thrown together with a subtle hand to create one nutty ESB…or perhaps just a strong pale ale. I will name it something Norwegian to add a little more confusion. The spices and peel were steeped in the wort before it got to full boil. However it ends up tasting, it sure made the house smell swell.
  • Steve at Beau’s All Natural Brewing Co. (a sponsor of the Xmas 2008 beer photo and blogging extravaganza – aka X08BP+BE…trips off the tongue, no?) forwarded a press release about Beau’s working with Operation Go Home to tie helping eastern Ontario youth in crisis with the job of getting more of Beau’s incredibly attractive ceramic flip tops back to the brewery. Great idea. By the way – I have six. Best home brew bottles ever.
  • bba2008The Beer Bloggers Alliance is about to be announced. But because I am the beer blogger with the best connections to Entertainment Tonight, I can tell you that the back room gossip I have heard is that the group plans to focus on (1) increasing retail and wholesaler red tape and related costs to the consumer, (2) creating a code of ethics for beer blogging that will be overly complex and will create dissension as well as finger pointing while also (3) reaching out to marco-brewers to find out how members can be co-opted into acting a mouthpieces for big business. Should be great when it gets a bit more traction.
  • I liked the New Yorker‘s article on Dogfish Head but it’s got nothing on the article in The Atlantic from 21 years ago this month called “A Glass of Handmade“.
  • Don’t forget: the return of the good topic at The Session is coming up. 21st Amendment is taking on the question of what prohibition’s repeal means to you. I expect to take a cranky Canadian point of view.

That’s it for now. I leave you with a great photo up there from Joe in Belgium. I real beauty. I have no idea where the brewery was but maybe you know. Even if you don’t, please be like Joe. Send in photos for the Xmas 2008 beer blog photo contest. You will be happy you did. And if that didn’t shift you maybe this will: SUBMIT! Be careful about this. I don’t want to have to unleash the Daleks or anything.

When Should A Beer Blog Pay For Itself And The Beer?

Interesting to note that there are two comments today from pro-writing bloggers (ploggers?) mentioning how their connection to the blog connects directly or indirectly to income. Jack Curtain over at his Liquid Diet states:

…I want to once again express my deep gratitude to everyone who sent me their best wishes and especially those who generously “tipped the bartender” as a result of this posting, including one very kind snail mail of a brewpub gift card to which I will put good use. It is both demeaning and embarassing to ask for money, but I also think that the time and effort which goes into this site warrants some support now and then…

Jack is a writer who brings incredible experience as a newspaperman, beer columnist and published author. Another leading beer writer is Pete Brown who also touched on this idea today when he wrote:

“…I may be using some of the answers to this for a commercial project for which I will be paid money. If this offends your sensibilities and you feel it contravenes the unwritten ethics of blogging I apologise.

I find these comments somewhat unfortunate. Not because there shouldn’t be politeness in the world of beer writing but that this should not be an issue at all. I have been a very lucky beer blogger. See, I get ads and do so in a significant part because I have been doing this beer blogging for so long and have built up an insane body of work (1,543 posts and exactly 5,000 comments as of today). And I hope that body of work is also entertaining and informative. Beer pays for itself though those ads and has done so for three years now. It’s not a fortune and I spend it wisely. I don’t go to beer fests, don’t jump on planes to Europe for all those drinking sessions with Knut or Ron or Jeff or Pete (and a whack more to be sure) or drive deep into the US with Lew and Jay and Stan (and to be sure a whack more, too) – and I sure don’t buy every $32.00 Norwegian porter that I have recently seen foisted upon the shelves of beer stores in the northeastern US. But I do buy beer and gas and hotel rooms and generally use the money and goodwill the blog generates for sustaining my interest and also – as the impending Christmas Photo Contest 2008 prize list should show – to thank you for your support (…and mucho mucho gracias to those fine brewers who have already agreed to forward prizes.) I even have to pay taxes on the revenue as business income after deducting expenses as it is not incidental. I actually think that is very neat.

But that is not the real point. The real point is that there is yoinks and yoinks of money in beerand those who write about it should be supported by those who make beer, sell beer, distrubute beer and market beer….and maybe even those who are interested in reading about beer. I am not about to hit you, my readers, up as a result of this. I am not having an epiphany of how to make riches out of this gig. I do this because I like it. But if you are that part of the readership selling a beer, wouldn’t it seem clever to you that a few well placed ads for that beer collectively costing less than one print ad might be worth your while? As far as I am concerned there is a group of perhaps teo to twenty beer bloggers who deserve serious global attention for this sort of marketing. In addition – and this is even more to the point – there are dedicated and interesting local scene beer bloggers who should be supported by that local scene. If you are a microbrewer and you don’t know who your local beer bloggers are you are missing a huge opportunity. And, to be honest, if you are a brewer launching a new beer and you are not sending out samples by courier to beer bloggers as many brewers do (thank you very much) you are frankly pretty close to being out of line. Why would you expect your fans to be doing all the new media innovative heavy lifting they do for you and your beer without some recognition and compensation? Why is the incredible opportunity they present not part of your business plan?

By the way, I am neither embarrased to point this out or expect your sensibilities will be offended. Not that Jack or Pete are wrong in having such good manners but I think we should be a wee bit more realistic about all this – realistic about how money and new media work in the new craft beer economy. Now, excuse me as I am off to Twitter this post and place a link on Facebook to spread the word.

Mucho Big Doings At Ontario’s Church-Key Brewing

johngI was going to call this post “John Graham – He Cleans Up Pretty” but that might have been the right one had I not been the last to know just about everything going on at Church-Key Brewing in the rolling Northumberland Hills about an hour and a half to my west. See…he cleaned up that pretty ten months ago – though to be fair, I can’t be certain there’s a tie under all that beard.

I dropped in today on my way back from Toronto where I gave a speech this morning. I have been popping in when coming heading home when traveling. Things look good, I think as I turn into the repurposed rural church parking lot. I walk towards the front door of the church when I realize there is a door at the other end of the building with a sign that says “Beer Store”. [This being eastern Ontario, I really think he should put up “In And Out Store” so people would really understand.] I said to the clerk “new store, eh?” to which I received a “yes, sort of…I guess.” I popped back into the brewery to see John and have a chat as he cleaned out a filter and when I mentioned the new shop he just “how long since you were in?” as he handed me a taste of the IPA he was making.

Too long as it turns out. Too long to know that they sell growlers of their excellent beer. [May I have a woot?] Too long to know he is bottling his special Heavy Weight Series in bombers – I picked up three including his Flemish sour. I had though they were all getting casked for the bar trade. Heck, you can buy some swag for yourself at the brewery’s on-line retail shop. And when I got home to look up something I wasn’t paying attention long enough to realize that last April John was nominated to run as a Federal Green Party candidate in the next election:

John provides a working example of how to maintain a healthy balance between environmentalism and entrepreneurship. As founder and President of Church-Key Brewing Company, John walks the talk in both his business and personal life. At Northumberland County’s only craft brewery, John puts his philosophies into action. Technologies such as solar hot water, bio-diesel, radiant floor heating, Bullfrog Power, and heat recovery units not only lower the carbon output of the award-winning brewery, they also improve the bottom line.

Hmmm – a small brewer controlling cost inputs though taking on responsibility for more aspects of their own operation. Who would have thought it was possible? I have got to stop by more often.