It’s hard being a fan. One of the reasons I am not a big booster for this or that drinks category is I have already invested heavily in terms of emotes in other areas of life. The Pellicle-run Fantasy Premier League surprised me with its grip last season. Plus, as you know, there’s all that gardening stuff that I tend to tend to. But those Red Sox. My team. Mine. They have won 4 World Series in the first quarter of this century but now are mid-pack grinders this decade. There’s little chance they get to the playoffs but they are irritatingly near the chance to… maybe to… couple possibly… Oh well. But even before all of those obsessions, all those fanboy obsessions… there is good food. Making. Eating. So happy was I to read Liam‘s tweet about the sauce above:
An ale and anchovy sauce recipe for steak written by Thomas Gray in a copy of William Verrall’s Complete System of Cookery – via Penguin’s Recipes from the White Hart Inn.
That’s a book from 1759 as I understand it. Imagine living in a time when membership in a fan base of mid-pack grinders was not even possible. Except, you know maybe if you lived in one of the smaller player in the Seven Years War. Perhaps under the rule of Augustus III of Poland. Anyway, anchovies and ale… anchovies and ale.
Back to a semblance of a plot, there was a good story in Blog TO checking out the prices in Ontario’s newly licensed corner stores. It is a little spoken of aspect of the retail booze trade in Ontario that not only are prices stable because of the massive monolithic twins, the LCBO and TBS – but those prices are standard in every store province-wide, no matter how distant and expensive the shipping costs. Not so in the 7 am to 11 pm new world order. Not that I would buy one – but a 12 pack of White Claw is 30% higher in corner stores compared to TBS retail. Sounds like that one mistake can easily turn into two for the unwary.
Speaking of prices and price inputs, Gary has a great series going on the Canadian brewing trade in WW2 and this week posted this great bit of tabular information detailing all materials used in brewing production in 1944 and 1945. By reverse engineering his Google image search, I found the same record at a Government of Canada site and saved it for perusal. Just look at page 13!
“Grandpa? What was the ratio of steam, diesel and electric power used in Canada’s wartime brewing as part of the war effort against the Nazis?” “Well, little Jimmy, let’s see…”
Excellent stuff. Speaking of which, Katie Mather has been out and about – especially on the Isle of Man – and has sent out a portrait of a favourite pub there, the The Woodbourne Hotel:
This snug in the centre of the building feels like an Edwardian train carriage, everyone packed in together amicably, its little booth seats overlooked by cartoons and paintings that know the secrets of this town, and well-used hand pulls that serve Woodbourne Street’s locals the beer they need to do some much-needed gossiping. We weren’t staying in the Gent’s Room though. It’s too small, and we were too noisy. I was led further down the corridor to the back bar, where somehow we’d multiplied into a rowdy bunch of 12. Basic white walls and a well-stocked bar on first glance became signed photographs of TT racers and etched glass windows. It took my eyes a little time to adjust from the burnished glory of the Gent’s Room, but once I could see it for the perfect little boozer that it was, I was at home.
By the way, Katie is offering self-editing lessons. Yes, yes. I know. I know. I KNOW!!!
In a year where much of the beer trade news is not necessarily positive, we have also heard that a lot of men spend a lot of time thinking about the Roman Empire. Curiosity is good. Not my thing given all those other things – except, you know, all that Christ on the cross stuff – but Ray of B+B has admitted he has joined the legions and asked some questions this week:
After visiting Roman ruins in Colchester and the City of London in early August I found myself frustrated at my lack of solid knowledge about Rome. So, I decided to do my homework. Fortunately, Mary Beard’s 2015 book SPQR offers a relatively concise, extremely clearly-expressed history of Ancient Rome that even I could follow. The Kingdom, the Republic and the Empire made sense, and I understood for the first time which emperor followed which. With my beer blogging hat on, though, the section that really grabbed me was about the decor of a bar in the port of Ostia in the 2nd century CE (formerly AD)…
Back to the now, Eoghan shared some shocking news on the state of Belgian beer this week:
“…outside Europe the export [of Belgian beer] declined by as much as 22.2%” IN ONE YEAR A stat (from the Belgian Brewers Federation) to really set the alarm bells going about the future of Belgian beer. A fairly telling quote, in the same report: “In the past, Belgian brewers were able to compensate this decline largely through export, but last year, for the first time in history, export declined by nearly 7.5%.” Belgian beer’s safety net has some pretty large holes in it…”
Long suffering readers would recall that 15 to 20 years ago, driving distances to find Belgian beers in the northeastern part of the United States was a bit part of one’s stash maintenance. Seems like a third of a lifetime ago… oh… it was. To quote the lads back in Rome sic transit gloria cervisiārum… as Jeff discussed last week:
“Craft beer” is a conceptual cul de sac. We started using it with good intentions, but with a naïveté about how brewing works and how markets function. It now causes more trouble than it’s worth.
In VinePair, David Infante took it a step further and argued that just as craft it no longer relevant as a concept, it isn’t really relevant as a substance:
With the segment struggling to shore up slipping sales figures in the face of increased competition from other categories and shifting preferences from American drinkers, craft breweries have been uncoupling brands from the brewhouses with which they were once synonymous, shedding overhead costs and further muddying what makes a craft beer craft.
Jon Chesto of The Boston Globe wrote a fresh take on the craft shake out that is a bit more visceral in tone, sharing the excellent term “slusheteria” for the craft brewers who chase the tail of other targets. The quitters one might say reading between the lines. Or are they just practical realists racing away from the crushing alternative? The Chesto story’s punchline, however, is saved for Sam Hendler of Jack’s Abby in Framingham who takes an optimistic approach to the reality of short term shakeouts:
Hendler said many brewers built larger operations than they needed with the anticipation that double-digit sales growth would continue well into the future. Now the industry has far more production capacity than it needs. “We are investing very heavily in craft beer and believe in its long-term future. This isn’t a ‘sky falling’ scenario,” Hendler said. “There might be a challenging period that we’re going to have to navigate through but we see a really bright future for those who figure out how to navigate that successfully.”
Stan also had his own thoughts about the idea that the small and local brewer is going to way of the dodo. But he was heading out the door and just said he’s “…not prepared to abandon the thought embracing efficiency means abandoning inefficiency altogether.” Just strikes me that this sort of trend is an economic reality – but one borne of the pretense that there was something once upon a time called craft that stood there separate and distinct, between microbrewing and today. I dunno. It’s been slipping away for a long long time for this to be news. The glitter. The kettle sours. The identi-haze. But does that necessarily lead inevitably to the horrors of the slusheteria? I am encouraged by Hendler that it does not.
Speaking of slipping further into the sub-standard, MolsonCoors is ditching inclusion in preference for old school capitalist exclusion according to TDB:
…the business would be ending its DEI-based training for its staff members, claiming that it has been “completed”. According to reports, future training initiatives at Molson Coors will now undergo an audit to ensure that they are all focused on the company’s “key business objectives.” In addition to this, Molson Coors is renaming its “employee resource groups” to call them “business resource groups” in a bid to illustrate how the company is focused on “business objectives, consumer dynamics and career development”. Molson Coors also highlighted how its future charitable endeavours will now solely support “hometown communities” aligning to its “core business goals”.
Interesting, too, is how a story can be written about celebrity sports guys building a beer brand by leveraging the excess capacity of Founders Brewing without mentioning the whole bigotty discriminatory scandals thing:
Garage Beer is a fun example of small brand, going big, and making moves quickly. Their connections to two of the NFL’s biggest personalities and even an indirect connection to Taylor Swift make it an extra fascinating story to follow. But beer isn’t sold on podcasts or YouTube, it’s sold in stores and needs to flow through the complex three tier system to reach a national audience. Aligning with Founders Brewing for production and potentially distribution alignment has the ability to execute the hurry-up offense that Garage Beer will need to march across the country.
What’s that? Is it white-white-washing? Dunno but apparently, the inclusion blip has blopped and some want to go back to the old ways. Remember the old ways? Last Friday, David Jesudason published another story of racism in the UK pub trade, this that 1980s club entertainer Alex Samos faced and pushed back against:
…the club wanted Alex to leave the premises when he arrived and his agent George Fisher was told Alex needed to be replaced because of his colour. This time the club “won” and Alex was barred for not being white. He took legal action against the club and, in a case backed by the Commission for Racial Equality and Equity, won £500 (£1,500 in 2024) compensation for injured feelings and loss of earnings in August 1985. I hope this would stamp out discrimination by clubs against coloured performers,” Alex told the press at the time. “I thought it was an affront to my dignity. I was outraged.” Club secretary Michael Riordan confirmed none of the 500 members were non-white but feebly retorted that “no coloured people had applied to join”.
Finally and to end on a happier note, Pellicle‘s feature this week was by Martin Flynn on the Donzoko Brewing Company, a name which I think Augustus III himself might approve if only for having had also to deal with the Austrians but in a slightly different context:
Following calls in pidgin German and some online bids, not long after the search began Reece found himself in Vienna, where gleaming copper brewing vessels and 13 fermentation tanks awaited him. As things transpired, the whole ensemble would spend two days outside on a city centre street, but, somehow, it miraculously remained unharmed and still in one piece. Unfortunately, Reece’s finances were similarly static. A hurried call from the auction house revealed that, for reasons unknown, his funds had been blocked by the UK’s Financial Crimes Authority. “I put the phone down and had a panic attack,” he says. “The head of the auction house was literally walking after me in Vienna, shouting at me.
Heavens! Steer clear of Vienna, that’s what I say. Every. Time. (Did I mention I know a man in Vienna?) Well, we will leave it at that for now. Busy week. Had to retrieve a cat from Springfield… as one does. Until next week for more beery news, check out Boak and Bailey every Saturday and see if Stan cheats on his declared autumnal break on Mondays. Then listen to Lew’s podcast and get your emailed issue of Episodes of my Pub Life by David Jesudason on the odd Fridays. And Phil Mellows is at the BritishBeerBreaks. Once a month, Will Hawkes issues his London Beer City newsletter and do sign up for Katie’s wonderful newsletter, The Gulp, too. Ben’s Beer and Badword is thereback with the sweary Mary! And check out the Atlantic Canada Beer Blog‘s weekly roundup. There is new reading at The Glass which is going back to being a blog. Any more? Check out the Beer Ladies Podcast. That’s quite good. And the BOAS podcast for the bro-ly. And the long standing Beervana podcast …except they have now stood down. Plus We Are Beer People. The Boys Are From Märzen podcast appears suspended as does BeerEdge, too. But not Ontario’s own A Quick Beer. There is more from DaftAboutCraft‘s podcast, too. All About Beer has podcasts and there’s also The Perfect Pour. Plus follow the venerable Full Pint podcast. And the Craft Beer Channel on Youtube. The Moon Under Water is gone which is not surprising as the ask was $10 a month. Pete Brown’s costs a fifth of that but is writing for 47 readers over there.
*Me, I’m all about the social medias. Facebook still in first (given especially as it is focused on my 300 closest friends and family) then we have BlueSky (174) rising up to maybe… probably… likely pass Mastodon (933) in value… then the seemingly doomed trashy Twex (4,460) hovering somewhere well above my largely ignored Instagram (160), crap Threads (52) with Substack Notes (1) really dragging up the rear.
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