Attentive readers will recall that I have a slow side project in figuring out what I can about Taunton ale. It was a bit of a by-catch to the whole Albany ale thing with references to it showing up in central New York around the time of the American Revolution. When I got to the New York State Library in Albany in 2012, I found a mass of references to it being sold in New York in the 1750s and 1760s. And then it pretty much fell off the table. I couldn’t find anything more online. But three more years means three more years of people throwing everything they can find onto the Information Super Highway. So what is there to add to the story now?
First, it was being exported to other parts of the British empire than just pre-Revolutionary New York. In 1774, Taunton ale is described as being one of Bristol’s exports to Jamaica along with products like West country cyder, cheese, leather, slate, grindstones, lead, lime for temper and Bristol water. Another record shows a ship for Jamaica in 1776 being loaded with Taunton ale, household goods as well as “volumes of entertaining history.” Taunton also is mentioned a number of time in The Bright-Meyler Papers: A Bristol-West India Connection, 1732-1837. In the entirely uncomfortably titled “Letters on the Cultivation of the Otaheite Cane: The Manufacture of Sugar and Rum; the Saving of Molasses; the Care and Preservation of Stock; with the Attention and Anxiety which is Due to Negroes and a Speech on the Slave Trade …”, what appears to be an 1801 guide to running a slave sugar plantation again in Jamaica, a warning is given on being too generous with one’s manager:
A very injudicious mode of remuneration, established by folly, and imitated by thoughtlessness, is that of fixed and stated presents. Such are, on many West Indian estates, invariably ordered for a manager, whether he is deserving of them or not; whether he makes fifty hogsheads, or five hundred; whether his Negroes increase or diminish; without regard to the situation of the stock, or to the improvement or neglect of any article entrusted to his care. These annual compliments consist sometimes of provision; as beef, butter, hams, and other articles of domestic consumption. But they are not judicious, even if they are merited. For their cost would invariably be turned to greater advantage, by an industrious economical manager, than the presents which are bestowed on him. Some of these acknowledgments, too, are pernicious in their nature: operate, though not intended, as an incentive to vice, and a seduction of the manager from his business. Such is the cask of Madeira before alluded to; and such are casks of porter and Taunton ale, with cases of claret. All these idle substitutes for judicious remuneration should be abolished, and proprietors should constantly reward their managers, in proportion to the services which they render, and the prosperity which they bestow, on whatever is entrusted to their care.
In 1808, a gazetteer states that large quantities of malt liquor called Taunton ale was also being sent to Bristol for exportation. Around the early 1820s, Taunton ale was selling in Bristol for 9s 6d a dozen quarts compared to 10s for Burton and 7s for porter.
Next, there is clearly a lifestyle aspect to Taunton ale in the beginning of the 1800s. It’s a beer for the destination traveling poet. Volume 30 of The Scots Magazine from 1777 included The Poem “In Praise of Tobacco” which included the lines “Say, Muse, how I regale, / How chearfully the minutes pass, / When with my bottle, friend, and glass, / Clean pipes and Taunton ale.” Yikes. In a 1797 letter, the clearly better poets Coleridge, Lamb and Southey are described as drinking Taunton along with a meal of bread and cheese. In the 1804 annual of Sporting Magazine, Taunton is described as most famous for that best of human beverage, good ale; though the author have I have before quoted thus mentions the attachment of the natives to it with some regret: “Hail Taunton! thou with cheerful plenty bless’d, / Of numerous lands and thriving trade possess’d, / Whose poor might live from biting want secure, / Did not their resistless ALE their hearts allure.” More bad poetry. Not sure how that reflects on the quality of Taunton ale.
What was it? The 1824 booklet “The Spirit, Wine Dealer’s and Publican’s Directory” gives some sense of the beer in its treatise on “the art of making vinegar, cider, perry and brewing malt liquors – and particularly Taunton strong beer and ale.” We are told the strong ale takes eight or nine bushels of the best pale malt to the hogshead as well as six pounds of Farnham hops – but use east Kent hops if the beer is meant to be kept for two or more years. Strike at 160F, cover the lot with dry malt or sweet bran and let it sit for three and a half hours. Strain off and boil the wort with the hops of an hour. A half hogshead of strong ale results from the first running with ale and table ale the second and third. Its an odd sort of set of instructions for something written 191 years ago. It all reads a lot like a 1960s Amateur Winemaker home brewing article. The short guide recommends spirit dealers lower the proof of their rum by adding a mix of two-thirds water and one third Taunton strong for softness. It is a soft water zone so they may have had a point.
Also, Taunton seems to become the drink of a certain sort of well placed gent, especially when from one particular brewer. In Benjamin Disraeli’s letters from the mid-1830s, he tells a correspondent that Eales White would send a barrel of Taunton ale which he describes as “something marvelous.” The 1851 annual of Sporting Review describes the morning of a hunt and the reception in one great house:
The merry young sportsmen returned to the house, not however till they had been gratified by the safe arrival of the jumper, who, led by Thomas, was placed in a stall perfectly fresh and fit to go; by which time things were looking more cheerful. A bright fire blazed on the dining-room hearth; breakfast was prepared, the sideboard groaning with good substantial cheer; and even the somewhat flamingo-faced butler had contrived—knowing the squire’s peculiarity, or, I should rather say, punctuality on hunting mornings—to rouse himself from a most agreeable nap, and honour the lower dominions with his portly presence. In fact, as far as I can recollect, he was decidedly the most substantial, if not the most important, person of the Hall or neighbourhood – et pourquoi non? Excuse a French term, for he was certainly most useful in his special department; added to which, he brewed without exception the best ale I ever tasted: and if-so-be it precisely suited his own palate—what then? all the country round pronounced it undeniable. Stogumber beer was, or rather is, mere wish-wash in comparison, though vastly agreeable; and White’s Taunton ale alone could bear it any comparison.
Martyn cleared up the Stogumber question in 2011, but it is White which is clearly the name which appears associated with the best Taunton ale in mid-1800s English society. The report of Crimean Army Fund Committee of 1855 also mentions Eales White, Esq. of the Taunton Ale Brewery as a contributor to the cause among those who gave presents of wine, spirits or beer. Probate of the will of Eales White, Brewer of Taunton, Somerset was before the court in 1855. He has a rather splendid headstone.
And that is it. A beer for the bastardly late 1700s Jamaica slave plantation manager, for the great and crap poets of the turn of the century as well as for the gentry of the mid-1800s. Three dislocated bits of society, no? Well, they do sorta all have the well placed slacker theme going for them. Is that what the beer represented? The lazy entitled bastards’ reward?
[Original comments…]
Mary Miles – June 10, 2015 12:26 PM
Thank you Alan, for another thoughtful and thought-provoking blog, which I have been following with grest interest! John Eales White’s brewery was at East Reach in Taunton, claimed to have been established in 1776. He took over from his father John c1827. Between 1829 and 1859 there are adverts for his Old Taunton Ale, the latter describing it as KKK Old Taunton Ale and the most expensive of his beers at 1s 8d to 2s per gallon (£0.08 – £0.10)
There was another brewery in town named “Taunton Ale Brewery” – this had belonged to John Clitsome, and was sold and demolished 1825. It does not seem to have been started much earlier than 1794. White only took on the name after this, and usually referred to his brewery as East Reach Brewery. Apart from the 1840 Woods Map of the town, the reference you have given to the Crimean Army Fund Committee is the only other reference to White’s brewery being called Taunton Ale Brewery that I have seen.
There are two other contenders for production of Taunton ale in the town.
Alan – June 10, 2015 1:29 PM
Excellent stuff! Do you think that there is something of a challenge to the understanding of Taunton ale due to it being in large part a product for export but one that was exported through the international trade of another larger city, Bristol?
Mary Miles – June 11, 2015 6:17 AM
Yes, I think there is. While it seems most likely that it was originally brewed in the town, it also seems to have become a generic term. It was certainly being sent to local cities such as Bristol whence it was exported (and Bath in the 1790’s where it commanded a higher price than London porter). So was it sent there in cask for bottling, or might some of it have been produced in the city? George’s Foreign Letter Book of 1818 – 1835 (in the Courage’s archive) shows that they were considering experimenting in their Bristol brewery to reproduce it themselves for export.
I feel that the fact that it was a “taste of home” in New York means that it must have been well known throughout the West Country at least. It therefore seems unlikely that it was the product of a single brewery. The one in East Reach was not massive. (Incidently, the brewer’s house still survives – dating to the late 18th century).
I am hoping to draw together all the bits about Taunton ale for the local I.A. Society. Can I use some of the things you have found please (with the appropriate acknowledgement of you and your website)?
Mary Miles – June 11, 2015 7:48 AM
Further update, and answer to my queston – there is a book by Kenneth Morgan “Bristol and the Atlantic Trade in the Eighteenth Century” which states:-
“Matthews Bristol Directory of 1793/4, which included a longer entry for glass manufacture than for any other industry, recorded twelve glasshouses in the city, and commented on the significance of the industry for Bristol: “the great demand for glass bottles for the Bristol water, for the exportation of beer, cider and perry; for wine, and for the use of town and country keep the various bottle warehouses here constantly at work…….. By the 1770’s glass manufacturers were more frequently exporters of beer to the colonies than were brewers, probably because the glasshouses produced the bottles that contained the beer. Crates of bottles and barrels of beer served as ballast to fill up excess shipping space on outward voyages, while Bristol beer, Bath porter and Taunton ale were in demand in many American markets.”
Although he mentions barrels of beer as ballast, the inference seems to be rather that the beer was bottled. So next question is, did the Taunton brewers use the carriers to take their casks to Bristol, or did they utilize the river Tone, with it’s connection to the Parrett, to take them up by river to the port of Bridgwater and thence to Bristol by sea? (Although the latter sounds like a bit of a challenge, I do know that malt was sent from Crewkerne to Thorney by carrier, then transferred to the river to go to Langport, where the bridge restricted size, so it had to be transhipped through the blockage, onto another boat, and from there to Bridgwater to be transhipped yet again to go to South Wales or Bristol. A further complication was that the tide had to be right at Thorney. So Taunton to Bridgwater must have been a doddle!)
Alan – June 11, 2015 8:22 AM
Fabulous. Please do use what you need, Mary. Happy to help.
I did read somewhere that empty glass was being sent to the American colonies. Under the controlled manufacturing system, glass was a product to be made in the UK and bought in America. Then someone realized filling the bottles made a second product. But why Bristol water was being sent is beyond me.
steve – June 11, 2015 8:35 AM
http://beersiveknown.com
@Mary
likely they used the canal to bridgwater then onwards via R.Parrett & sea to Bristol
http://en.wikipedia.org/wiki/Bridgwater_and_Taunton_Canal
Mary Miles – June 11, 2015 11:17 AM
Thanks both. Steve – that’s a thought. The canal was built in 1827, so wouldn’t have been used for the earlier transport, but is a possibility afterwards. I should have thought of it as I only live a few fields away from it!
Mary Miles – June 12, 2015 1:20 PM
I think I may have the answer for the question regarding why Bristol water was being exported. The hint came in the 1734 Daniel Defoe quote in an earlier blog of yours – the same page in the appendix about the glasshouses notes that the water of St Vincent’s Rock was bottled. This is the Hotwells area of Bristol and was considered to have healing powers -. See http://www.bristolwater.co.uk/about-us/our-history/a-potted-history/ Try Hotwells and Bristol on a search engine for others.