Wow. I thought last week was dull. Not much happening but it’s mid-August, right? Starting out this week’s drafting I wondered how I’ll fill the page. That’s sorta like any August, right? It’s not the pandemic, right? Not at all. Right? To the right is an image that popped up on Twitter which I liked so much I bought the same hat. Maybe. Remember: winter is coming.
What is up? USA Today published an article on the state of racial diversity in brewing in America this week. It got a fair amount of attention, including weirdly stated attention, for what it stated but I find it as important that it was published where it was published. USA Today sits in hotel lobbies and piled next to the door in gas station convenience stores when you travel the interstates. It is lightweight and cheery and has a lot of things called info-graphics. Yet it is pretty specific in the specifics:
Just 1% of craft brewery owners were Black, the survey found. There about 60 Black-owned craft breweries out of more than 8,000 craft breweries in the U.S. By comparison, that survey found that the population around breweries was about 12.2% Black. The U.S. Census lists Blacks as accounting for 13.4% of the population.
Along those lines, GBH has published three pieces on racial discrimination on craft this week. Beth, the named editor, mentioned this passage in Part II by Toni Boyce:
A community excluded from craft’s evangelical crusade can’t seriously be expected to carry on the industry’s message or inconvenience themselves to support the industry that excluded it, let alone convince others to do so.
I mention this in particular as it connects in my mind with another reality pointed out by Josh Noel (published along with the rest of his book) that a goal in forming the Brewers Association in around 2005 was to cope with the separate – and not all savory – identities being expressed in micro brewing at that time and to form one message of one semi-plastic community.
Matt published a helpful commissioned guide to current understanding of what IPA is. Of course it’s riddled with the normal quibbly inaccuracies but, unlike most matters related to beer expertise, it actually acknowledges that it’s riddled with inaccuracies. Because beer expertise is about intentions, right? And desires. And not admitting. Anyway, because it’s self-aware its a very good guide to current perceptions:
For now I want to provide you with my own personal list of IPA styles, developed by analysing existing style guidelines published by the Beer Judge Certification Program (BJCP) and Brewers Association (BA) and then adding my own whimsical spin on them. I have used US definitions rather than those developed by UK bodies such as CAMRA and SIBA as I feel these are the most up to date and accurate with regards to what is actually being brewed in terms of IPA specifically.
This is good. There are a few styles missing, of course, but that’s quibbles. Pre-craft* macro IPAs still exist. Beers like Harpoon IPA which were sometimes called NEIPA before NEIPA. And beers like Keiths IPA which are macro lagers but which are also somewhat popular. And Deuchars. What the hell is that, anyway? And North America has almost 180 years of continuous autonomous IPA brewing history.** But these are quibbles. As is a snapshot of what the marketeers are making you believe these days, it’s great. Play Ron’s game, too!
I might be more sympathetic to this effort to raise awareness about greenwashing published in Forbes if the brewery were not owned by a firm that supplies a murderous military dictatorship.
Josh Noel*** published the story of that darling of that past brief era called “craft” – Goose Island Bourbon County – in this the year of pandemic:
The Bourbon County show must go on. Exactly how it will go on during the coronavirus pandemic is unclear. But as it has for the past 10 years, Goose Island Beer Co. will release its flock of barrel-aged Bourbon County beers the day after Thanksgiving across Chicago and beyond… But if the COVID-19 pandemic persists into November — which seems likelier than not — those crowds may become a public health hazard.
Of all the things that aren’t worth it these days, somehow a beer release event is very low on the list yet also very high on the list. Like: (i) who would go… (ii) and who would go? NowhuhImsayn?
Jeff complained and complained in a piece he published on the craft era Franken-glass curiosity that is the IPA glass by Spiegelau:
According to designers, the elongated snout-like bowl creates an aroma “cannon”; the Michelin-man bubble-ridges at the base agitate the beer into further aromatic heights. Curves can be nice, but these are jejune—they don’t flow naturally, but rather bulge foolishly like the barrel on a 1960s toy ray-gun.
I again remind the most careful readers that the whole thing was a bit carney as the glass is just a relabeled existing design with a few ml more in volume. Racket. Better to use a jam jar.
For some reason, the Brewers Association is keeping data it has published related to Brewery opening and closing hours private, available to the membership. Unnecessarily Masonic. And I should know! I expect it is similarly a bit pointless as Le Bart may have been foreshadowing. Kinda comforting to be excluded, too.
Well, that is it. OK but no award winner. Hah! Who needs awards? For more of the same but different, check in with Boak and Bailey most Saturdays, plus more at the OCBG Podcast on Tuesdays and sometimes on a Friday posts at The Fizz as well. And sign up for Katie’s weekly newsletter, too. Plus the venerable Full Pint podcast. And Fermentation Radio with Emma Inch. There’s the AfroBeerChick podcast as well! And have a look at Brewsround‘s take on the beer writing of the week. Not to mention Cabin Fever. And Ben has finally gone all 2009 and joined in with his own podcast, Beer and Badword. And BeerEdge, too.
*If anyone calls anything before around 2005 “craft” you have to remember and sympathize as they might be a beer expert so, you know, that has to be taken into account. See if you can find a US brewing historian specializing in the 21st century instead.
**The reality is there were at least three coexisting sources acting routes to US micro IPA brewing. So far I have: (i) UK home brewing and brewing encountered on 1970s and 80s personal and professional travels both ways across the Atlantic, (ii) Bert Grant and his Canadian roots and routes in strong hoppy ales, (iii) SNPA as a clone of Ballentine as Foster explained. But don’t be looking to others to tell you that.
***Pour Le Double!!!