Your Thursday Beery News Updates For Mid-November

The last of birthdays, anniversaries and public holidays over the last four weeks has finally passed. And it has snowed. Wednesday was as sharp as deepest January at -16C even if it was +8C last Saturday. Five weeks before the solstice. So, I am buried in wool blankets at home this week, covered as soon as I get through the door, hugging the wood burning internet server looking for answers.  Which is where I found the image above, from 1979 when Rocky II came out. It’s from Piccadilly Square in London. Notice the sign for Wards Irish House, mentioned by Boak and Bailey in 2014.  Another report, two years later describes the entertainments:

Wards Irish House. Used to drink there in the ’70’s. Great Guiness with shamrock carved in the head. Once watched a group of people torturing a rat to death on their table top. Great seedy memories!

Conversely, Retired Martin has had a happier experience in his unending pub travels, especially with his visit to The Old Ship Inn in Perth, Scotland which he has shared in a lovely photo essay:

“How are ya ?” says the lovely Landlady. “Thirsty I bet“. Little things make a pub. It was Jarl, of course, a cool, foamy gem of a beer… 

Perhaps somewhere in the middle, Boris Johnson has apparently failed to keep his word, this time related to staying out of the pub until Brexit is sorted:

…the prime minister had claimed he would not drink until Brexit is sorted – with the first phase of the UK’s withdrawal set for January 31. But he failed to show restraint and maintain his “do or dry” pledge after pulling a pint in a Wolverhampton pub… Asked if he would taste the beer, he replied: “I’m not allowed to drink until Brexit is done.” He added “I’ll whet my whistle” before indulging in a sip.

Beth Demmon also told a tale this week – but one with more integrity – about Michelle McGrath, executive director of the United States Association of Cider Makers:

…she hobnobbed with agricultural producers, including a small cluster of organic orchardists operating in the mineral-rich Columbia River Gorge in the rural north of Oregon. They were looking for ways to diversify their income streams, and cider was “just taking off,” according to McGrath. This was the future, she realized. “I just happened to be in the right place at the right time and have the right passion.” 

Speaking of the right place at the right time and have the right passion, the rumours are true! Prague: A Pisshead’s Pub Guide – 3rd Edition is being written! And if you give to Max he might stop hitting me up for spare cash.

The Simpsons on beer and also on beer.

There has been a small somewhat odd protest in England related to Paul:

…bring back Paul! Paul worked at #Beavertown Brewery until he was sacked without reason and without warning. Paul is a well-respected member of staff who always supported his workmates! Reinstate Paul!

Katie is on the case, as usual. She has asked if anyone at all can tell her more about the sacking of a team member named Paul Shaw. Oddly, no deets yet.

In perhaps bigger news, Josh Noel gave the heads up on the swallowing up of the Craft Brew Alliance by Anheuser-Busch. AB now acquires full control of craft brands like Kona, Redhook, Widmer, Omission, Square Mile Cider, Wynwood, Cisco, Appalachian Mountain – making it the largest craft beer company in the United States. Nutty. Diana Barr in the Puget Sound Business Journal explained how this is the end of a process that started some time ago:

Anheuser-Busch InBev owns 31.2 percent of Craft Brew Alliance and agreed to pay $16.50 per share in cash for the remaining shares, the companies said Monday. The deal — which Reuters valued at $321 million — is slated to close next year, pending approval by regulators and a majority of CBA shareholders not affiliated with A-B, officials said. Most of CBA’s brands… already are distributed through A-B’s independent wholesaler network. 

MarketWatch argued that what looked like a premium price might actually have been a bit of a steal given recent stock price fluctuation. Jeff provides a brief boatload of background:

Originally called Craft Brands Alliance, it began in 2008 as a loose partnership with Seattle’s Redhook, which like Widmer had sold a minority stake to Anheuser-Busch, to combine sales and marketing operations. In 2008, it became a single company (called Craft Brewers Alliance) headquartered in Portland. The two companies were of a similar size at that point, but Widmer Brothers soon eclipsed Redhook. CBA had been contract-brewing Kona beer for the mainland since 2001. In 2010 the company acquired Kona outright. It owned a portion of Goose Island and sold it to ABI in 2011. In 2012 it launched a gluten-free brand and in 2013 a cider brand. More recently it began acquiring smaller breweries.

Perhaps as an antidote, a tale of restoration in the form of one last post on a pub in England – and a splendid one from Boak and Bailey who recently revisited The Fellowship Inn at Bellingham, south east London:

It was designed in glorious mock-Tudor style by Barclay Perkins’ in-house architect F.G.Newnham. On the opening day in 1924, Barclay Perkins reported that over a thousand meals were served. Again, check 20th Century Pub for more contemporary accounts of the life and colour of this and other big interwar estate pubs. When we visited in 2016, a small part of the pub was still trading, though most of it was empty and and terrible disrepair…

In happy news, the British Guild of Beer Writers:

…has shortlisted 28 writers, journalists and bloggers in its Annual Awards. The winners in 11 categories as well as the overall Beer Writer of the Year and Brewer of the Year will be unveiled at the Guild’s Annual Awards presentation and dinner on 3 December. Judges read, viewed and listened to some 150 entries which included books, newspaper and magazine articles, both printed and online, as well as blogs, radio broadcasts, films and podcasts.

I was unaware of the three nominees for Guild Award for Best Citizen Beer Communicator but see one writes mainly in Russian and another has a very shouty vid channel. Hmm… are they EU or just British citizens? Frankly, I find the total entry pools of 150 a bit sad comment but there we are. While someone will send out the attack dogs for merely mentioning, as both the BGBW and the NAGBW have placed themselves into the fairly generic good newsy trade journalesqueism niche – aka “beer and brewing industry coverage” – pretty squarely with this years award structure it might be time for a broader garage band level revival of creative and consumer focused writing. But that’s me. Remembering.

Gary takes up the challenge in a pre-facto sort of way and wrote my kind of post – history, beer and law from 1887:

Here’s what happened. A public house in Brick Lane, London was shown to have mixed two beers. One from Barclay’s was – my calculation from gravity numbers in the case – 5.7% abv, the other, a “small beer” from a dealer, only 2.4% abv… The mixing statute prohibited adulterating or diluting “beer” or adding anything to it except finings. The key issue was, did Crofts dilute beer by mixing a weaker beer with a stronger? The magistrate held yes; the appeal judges agreed, although not without some difficulty in the case of one judge.

It’s a start.

UPDATE #1: want a model of how to write about a business from a impassioned consumer’s perspective, look no further than these HATS IN CHIGAGO!!

UPDATE #2: I’ve discovered a new interest: alt forms of beer competition. This week – the curling bonspiel model:

Judging reform: (1) entries only nominated by others, (2) judging by panels with multiple tastings over time, (3) regional play downs leading to multiple progressive winnowing, (4) independent accredited controls. Allows more participation without one shot beers no one can buy.

There… enough for now. I have to go hibernate, to sob quietly for the summer of 2019 that I could pretend was just, you know, taking a break… until now. For further beery links, check out the Boak and Bailey news update on Saturday and then tune your dial to the OCBG Podcast on Tuesdays. And look to see if there was a mid-week post of notes from The Fizz as well.

The Thursday Beer News For A Week Of Fests, Awards, Junkets And Other Melancholy Things

So, if I was going to write about all the interesting things I read this week, I need to first acknowledge all the uninteresting things I read this week but then not write about those things so that I can focus on writing about all the interesting things. [Thanks, folk who are keeping good beer stuff so dull!] Now, one of the most interesting things I read this week were the labels by the apples in this image from Instagram and Twitter posted by RV Nurseries of Yorkshire. These are apples from cider varieties all pre-dating the year 1800… which itself is a date that is now 219 years ago. That is very interesting. Very very interesting. Sets a standard this week for interestingness, doesn’t it.

Speaking of apples, Nicci Peet’s extremely interesting interview with one Roger Wilkins, the owner of Wilkins Cider in Somerset was posted by one of the better sort of blogs that calls it self a periodical… no, publication… no, journal. It’s a bit of a trip back into the 1700s in the sense that the production is extremely spare and the cider-making dates back to the 1500s and the farmer appears to be an high-functioning alcoholic:

I’ve drunk cider ever since I were 5 years old, and course I drunk it all me life. Then when I left school, well, before I left school I used to help me Grandfather cos he was crippled with arthritis, he had bad hips. He died when I was 21, I’ll be 72 this year. So then I learned it all off of him right up until he died, then I just carried it on the same. But like I said, there’s not many places you can get proper cider today. You’ll never get a headache or hangover with this because there’s no [additives] in it.

Well, except the saccharine in the sweet cider. And we wonder where Strongbow came from? Very interesting, indeed.

Also very interesting is the week Katie of @shineybiscuit (as illustrated, right) has been having working in a vineyard in the Mosel valley in Germany. Did you work in a vineyard in the Mosel this week? Me neither. I am in fact riddled with jealous to the point I hardly know how to type. She is not only learning about the Mosel but also Riesling grapes and the wine making techniques of Rudi. Holy Mo-lee. Very very interesting. She will write about it all in a story soon, too, which will also be very interesting.

Perhaps not quite as interesting but still rather interesting is the fact that in 1968 Lionel Tutt won the World Beer Drinking Championship by downing 17 pints in an hour as well as the fact that you can watch a video of it now, 51 years later, and notice that he got rather loaded.

Stan wrote an interesting post about language about beer, correcting the recent allegation that these sorts of things (i) start with M. Jackson and (ii) are dependent on M. Jackson but then confirming how they were grabbed, shaped and then released again by M. Jackson. I love how he also corroborated my observations that said M. Jackson developed his thoughts on the unified structure of beer after his initial writings, an observation I shared yoinks ago – just look!

Avery wrote, “There is a move in MJ’s writing from an amateur understanding (in the true sense of the word, the amateur as a lover of something), to an adoption and, crucially, a demonstration of understanding of technical terms, to a move toward describing beers purely in sensory terms.”

It’s wonderfully being so totally vindicated. One quibble – “geek” is venerable and probably misapplied. Speaking not of which, Matt published a story one something called MASH (which is different from the other now semi-former MASH) about the problem with beer events today:

I feel that, presently, venue operators and producers see events as a necessity as opposed to an opportunity. They’re an easy-ish way of putting bums on seats and beer in glasses in an increasingly difficult market, with a consumer that has a limited amount of disposable income. I don’t see how this will reach outside of our insular beer community. This is where work needs to be done to ensure that events have value, so that the community can continue to flourish and grow.

While I have nothing to do with the “let’s grow the trade!!” aspect of beer writing I do like Matt’s candor about such things.

Speaking of degrees of exactitude, Jordan wrote a very interesting blog post about stats, demographics and macro economic trends that really surprised me in the sense that for fifteen years folks holding out to be beer economists have never written anything as useful. Cut to the core question:

The good news is that there is a generation behind them! Somehow we keep making people! Let’s look at the pyramid chart again and think about Generation Z, which is the post-Millennial generation. Mmm. Oh dear. That 1990’s drop in volume from the beer litres per capita chart? That corresponded with the Boomer – Gen X shift. Both of those groups are still much larger proportionally than Generation Z. I don’t think per capita consumption is going back up anytime soon. 

Lars provided us with the photo of the week, an art installation entitled “Kvass tank. Yoshkar-Ola, Mari Republic, Russia. 2017.” I particularly love the way the image confirms that concrete provides no drainage while capturing the moment the girl in the black dress was getting a poorer photo of the same scene from the backside of the really angy looking kvass seller. Check out the high res version of you disagree. Please bring exact change.

Fabulous. A revelation even. I don’t even know where the Mari Republic is! Kray. Not unlike the next story. Except for the lack of resemblance stuff. The Stonch blog lit up in activity this week with a defense of Coconut IPAs. Let me ruin the ending for you:

Danse des Coco certainly doesn’t let the side down. I drank three 500ml cans just to be sure. Like the Italian beer I’d drank a fortnight earlier, it was nice and strong (6.9% abv). Again, this showed me that coconut can really work in brewing. The fruit was more pungent in this example, and the overall package heavier and more bitter, but once more I was drinking a great beer. I used to be sniffy about brewing with adjuncts. I’ve learned not to be. Quite simply, I think craft beer is getting better: the brewers are more experienced, the standard expected by consumers is higher. For those of us who’ve expressed legitimate scepticism in the past, it’s worth overcoming old prejudices and embracing new styles.

Coconut IPA!?! I can’t imagine the pleasures it held. But that’s because I was not there.

Finally, Matt* (again and perhaps unlike others) offered a moderately clear understanding of all those who paid his way to get on a bus in the Czech Republic (unlike those elsewhere paying their own way) on a Pyongyang-style guided and structured tour of repeat offender breweries with a load of other writers – all the while all of whom were missing entirely the fact that one of the land’s most venerable breweries on the tour was days away from financial and legal collapse. Experts! Note: Beth Demmon goes all in on transparency. Wow.

Well, that was better than expected. Just to review. Fest? Boring. Awards?* Well, what a surprise! Junkets? Only thing different is the seats they were assigned on the bus. So… wait for further Boak and Bailey news update on Saturday and then check out Stan on Monday. Audiophiles are ranting about the OCBG Podcast on Tuesdays, too. See you next week for more logging of the beery web. Laters!

*For the double! And as noted was about to occur last week…
**That’s me in the white shirt…

Platinum Pints 2010-15: Best Beer Book Writer

platwe are half a decade into… the decade. The twenty-tens. Time to reflect and to reflect on a longer time span than the annual keek. Have their been arcs to trace? Have past achievements been already lost? That’s what the Platinum Pint awards are for. To think about what we have received to this point and where we stand as a result.

As I might have foreshadowed, the winner of the award for the best writer of books 2010-15 is Pete Brown. During that span, his three books Hops and Glory, Shakespeare’s Local and World’s Best Ciders: Taste, Tradition, and Terroir have stood as the standard for inventive, daring, interesting and well-written drinks related texts. They also represent an era which may well be over. This past year was dry. We have to be honest. It was such a dip in beer book diversity that when I mentioned this, Stan tweeted about a book about making home brew very quickly. I love Stan’s sense of humour.

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Pete entered the decade riding a high. His third book Hops and Glory had been out for half a year. In December 2009, he won the British Guild of Beer Writers’ Award for Best Writer 2009. I had my eye on Pete. I reviewed his first book Man walks into a Pub in 2003 when most beer communicators were still in elementary school. I interviewed him in 2006 when his followup Three Sheets to the Wind came out. They were good but gave a sense that there was more to come that was better. One thing they did establish was that an insider could write as an insider and also that one could travel the world exploring beer without being a junket parrot. Better still, his books were being published by a proper generalist publisher, Macmillan.

When Hops and Glory came out, I was blown away. I reviewed it over a number of posts. What immediately struck me was the daring. The guy was actually doing something, exploring. And he was doing it in a pretty weird way. His plan was to take a cask of IPA from Britain to India by ship to retrace the origins of the beer. Fabulous. And he failed. Or at least the cask did (spoilers… literally… and I suppose too late for me to mention… oh, well…) But by not actually achieving the physical outcome he imagined he rightly claimed a greater good. He describes the British Empire, shipping routes and shipping methods as well as Georgian culture. He took beer, lifted above itself as subject matter, then drew us a picture of how the beer fits into its own broader history while illustrating the foibles of human existence – and did so effectively as I described:

Anyway, the point is that for 237 to 306, Brown takes us into his internal experience – into the doldrums of the sailing ship and then into the small heart of darkness that is the international shipping trade today – by seemingly forgetting to slip back into the history. It’s a good technique. It weighs a bit, wears a bit. But it still takes us along as if to say “it’s alright, Al, no need for you to ever go on a container ship from Brazil to India all alone for five weeks… I’ve done it… don’t bother.” Thanks Pete. I won’t. It’s off my to do list.

The book set the standard for those that followed. Beer books now needed to be filled with humour, invention and place the theme in context. His next book Shakespeare’s Local ran with all that while staying in one spot – the George Inn of Southwark. With a history going back hundreds of years farther back than India Pale Ale, the opportunity was ripe. He dove deeper again into his topic. I pointed out that the history was detailed, that it would be useful to know who Simon de Montfort was and maybe why Englishmen became more mobile in the 1400s bolstering inns like the George. The fact was we were being presented with beer as a subject worth something other than an introductory nod. I found this inspiring. I had dreams of much the same for the research Craig and I were undertaking with the Albany Ale Project even if not necessarily is the same medium. Pete’s books inspired the idea that there was more to know and more to discuss. I was left with the desire for more at the end of Shakespeare’s Local. More illustrations, a greater library of such histories. In response, I’ve published two histories chasing his example and, since then, have undertaken much more research that I intend to continue in the years to come. The past is, after all, good beer’s future.

The very next year, Pete came out with a new book and took a 90 degree turn with World’s Best Cider. Well, not really a turn as he announced in 2010 that cider and perry were officially on his radar. But when he published this book, he did a very interesting thing – he killed off all hope that anyone would write another as well. It is such a complete text for the first comprehensive global guide that none would be needed until the industry grew to a next level. And that opportunity appears to be off the cards given that the mass market for cider has, to put it kindly, leveled off. Again, I found the effect was somewhat shocking:

The next thing I thought was “oh, my… cider porn.” Never encountered cider porn before but, then again, never met an atlas of cider before either. Which is what this is. Think of all those beer books with the same “what beer is section,” the longer “all sorts of beer section categorized one way or another section” and the “food and beer” section. Then take away the beer, cut the food section and add fermented apple juice. That is what this is. Except… there isn’t another. Is there?

There isn’t. As Jeff uniquely and entirely graciously acknowledged yesterday. And there hasn’t been a set of three books by one author in good beer that have touched these three not only in the decade but, as far as I am concerned, in my experience. Not that they are comprehensive. That is the point. Each in their own way take a small part of the whole and drill down excellently. As a set, they illustrate how wonderfully drinks writing sits in the broader cultural context. These books gave us the impression that like good beer was on a roll.

It was not to be. The downside of the example these books of Pete Brown set is that, sadly, publishers have decided there is no market for such books and, if we are honest, sales likely drive that opinion. So we are left with the lower orders of the publishable and sales worthy, the style guides and pairing companions. Good for the authors, one supposes. But hardly something to look forward to repeating in the years to come. And Pete is self-publishing his next, his seventh book, What Are You Drinking? That is where we are mid-decade.

There you have it. The first Platinum Pints 2010-15 announced goes to Pete Brown as Best Beer Book Writer of the half decade. Next? Who knows. Maybe best experience. Whatever that means.

Are We Approaching Peak Hard Cider?

The All About Beer column by John Holl posted today begins “[h]ard cider continues to climb in popularity and now the largest producer in the country, Angry Orchard, has its own place to welcome customers….” This is odd because of the following news as reported by The Motley Fool a few weeks ago:

Similar to last quarter, Boston Beer’s founding chairman, Jim Koch, opted to be the bearer of bad news: “Our total company depletion trends of 6% in the third quarter of 2015 matched our year to date trends, but represent a slowing from our expectations, primarily as a result of weakness in our Samuel Adams brand due to increased competition and a slowing in the cider category”… Boston Beer CEO Martin Roper elaborated: “During the third quarter, we […] saw a slowing of the cider category, but believe Angry Orchard maintained its share even as competitors continue to enter or increase investment. We remain positive about the long term cider category potential, but short term growth is less certain. We are planning continued investments in advertising, promotional and selling expenses, as well as in innovation, commensurate with the opportunities and the increased competition that we see.”

I’ve heard a bit about cider in the lead up to American Thanksgiving like this piece on NPR’s Science Friday that focuses on Albany’s Nine Pin Cider. Like the All About Beer column, however, there was nothing indicating that the market for hard cider is softening in the way that Boston Beer has admitted. While most stories last year were all about the boom in cider, The Motley Fool saw clouds on the horizon as early as in May of 2014. That concern continues:

Total U.S. cider sales were down 3.4 percent in the 13 weeks ended Nov. 7, and the rate of decline accelerated to about 7 percent over the past four weeks, according to Nielsen. Four and five years ago, the rate of growth was in the heady triple-digits. Even a year back, the pace of growth was nearly 50 percent. “It’s been getting a lot of attention, because of all the huge growth rates in the past three to five years,” said Danelle Kosmal, vice president of the beverage alcohol practice at Nielsen. “It’s obviously difficult to sustain those triple-digit growth rates.”

So is it a case as I tweeted earlier today just that, “basically, Sam Adams bought a pretendy farm to suggest their cider-like product isn’t industrial” or is it worse? Is the farm one form of “the new packaging and advertising expenses taken on in the second half of 2015” in an effort to retain sales in a shrinking cider market? We get no guidance from the All About Beer column other than the oblique observation that the “vast majority of the company’s main brands will be produced at the Boston Beer facility in Ohio, with the focus of the new location being experimentation and small-batch only recipes.” As Jeff found in June 2014, getting a straight answer about Angry Orchard can be difficult. But at least he asked the questions. If the market for cider continues to shrink, it’ll be interesting to see how long it takes for the farm to be re-purposed or even sold off.

Bayonne Outside Cider Off Newfoundland In 1520

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I had lost this book. I found it again yesterday. The precursors of Jacques Cartier, 1497-1534: a collection of documents relating to the early history of the Dominion of Canada. Notice that it is a book published under the authority of the Canadian Federal Minister of Agriculture published by the Government Printing Bureau in Ottawa in 1911. We really used to know how to do government right.

Attentive readers will recall last March’s post in which I speculated on who might actually have been the first brewer in New France. A year earlier I wrote about the masses of beer transported along with the English Arctic iron ore mining mission led by Martin Frobisher in the 1570s. This is half a century earlier and might at least exemplify the earliest sort of alcohol use in North America – cider. Newfoundland is an obvious candidate. I suspect West Country fishermen drying cod for the summer caught on the Grand Banks were brewing at their coastal camps in the late 1500s. In the early 1600s they were clearly using beer and aqua vitae. So, its pretty much obvious that the earliest crews were enjoying strong drink in their earliest voyages as this record from 1520 shows:

To My Lord the Lieutenant of My Lord the Mayor, Sheriffs and Notable Council of Bayonne:

Messrs. Michael de Segure and Matthew de Biran make humble petition, setting forth that they have decided, at God’s pleasure, to send their vessel as far as Newfoundland to fish, and they need a large quantity of provisions, and among other things the number and quantity of forty butts of cider, of the best that can be found. And this being so, that the said de Segure has an orchard on his farm at St. Stephen, which is worked at his expense and from this he has a certain amount of cider; and also the said de Biran has certain debts at Seinhanx, for which he is willing to take payment in cider. In consideration of this, the said petitioners beg, supplicate and ask that you will be pleased to grant them permission, by special favour and without prejudice to the regulations of the said city, to load on board the said vessel forty butts of outside cider, part from the farm of the said de Segure and the surplus from Seinhanx, for the provision and victualling of the said vessel ; and you will be doing well.

Signed : M. de Biran.

The present request having been read and considered here in council, it has been ordered that the said petitioners, after they have taken oath before My Lord the Lieutenant, shall be allowed and permitted to load cider in their said vessel for the provisioning of the same, half the amount necessary thereto being grown in the city, and the other half being that belonging to the said petitioners. And this by special favour, in consideration of the voyage the said vessel is to make, and without prejudice to the regulations of the city making mention of wines and ciders, and to other restrictions and edict of the king, our lord, relating to the ports, loading and unloading. And should they be found doing the contrary, they will incur a fine of one hundred livres tournois, to be applied to the affairs of the city.

Given in council, 6 March, 1520.

Bayonne is a port town on the Atlantic coast just north of the French-Spanish border. You seem to be able to get cider and cod fish tapas there still. Early relations on the Canadian coast appear to have been friendly, Mi’kmaq chiefs joining them on the return trip over wintering in Europe on occasion. Crews from Bayonne had been sailing long distances for centuries before this request for cider was made. The Grand Banks cod fishery continued for decades after, well before settlement attempts. Strong drink would have accompanied them throughout the centuries. We even had a fish war with Spain in the 1990s. That image up there? It’s actually from 178 years after M. de Segure and M. de Biran set out with their 40 butt in the hold – according to the Government of Canada website where I found it. Hey. We still do this stuff through government action.

So… what is outside cider? I have no idea.

Your Friday Night Beer Blog Reading Highlights

It’s a distracted time. The game between Toronto and Boston is interfering with the game between Toronto and Boston. The first thunderstorm of the spring is moving through giving parched seedlings out in the garden as heavier duties of life nibble at the back of the mind. Yet, it is a warm Friday evening. The kids are out. The smells of that season we Canadians call “not winter” float in through the one open window as the first large drops pat pat pat on the bags of compost waiting to be settled into their plots on the next dry day. As good a time as any to see what’s going on out there on the internets.

→ In two weeks or so, I have a chance to hit the one orchard estate perry maker I know of in Ontario. Which makes me utterly jealous of Pete Brown. A folk music, cheese and perry/cider fest. Pleasures unimaginable.

→ Please just leave Bieber alone. In Canada, he is now a grown up… sorta.

→ Jeff makes some very good points on the impending reaction from big beer should what’s been considered (for about five years now and still maybe a few more to go) as craft beer not eat itself or, who knows, actually gain a significant market share… as in something approaching 20%. Me, I am quite comfortable knowing that big brewers will quite happily flood the market if need be with cheap and excellent beers inseparable from those offered by the current profitable puritans of craft marketing. I do like his idea that the approach is to add more flavour to lagers but I think this is but one prong of attack. Watch your flank, big craft.

→ Boak and Bailey started early and didn’t have to deal with the thug.

Stan then Craig reacted to a xenophobic article on how US craft brewers woujld teach Germany a thing or two by being boring and hoppy and achieving <1% marketshare. No consideration on the role of Mosel in the overall equation. Much hand wringing over ugly American interventions but, believe me, far better than dealing with the ugly side of Canadians.

There. The hockey is 1-0 in favour of my team at 8:23 pm while the baseball is the same score for… my team. JINKS! Better quit while I am ahead.