If This Is Thursday That Must Be Columbia… Or Tunisia… Or The Beer News!

Big day around these parts as the lad graduates from high school today. Victory! Burn the text books!!! He’s outta there!!! Speaking of ceremonies, let’s just jump into the good news this week with that fabulous photo of a Great Lakes Beer* delivery to a wedding party last weekend. You ever notice the breweries you really like are, you know, really likable? Great customer service.

Speaking of fabulous, M. Lawrenson issued a fabulous edition of “News in Brief” last Friday and coined a classic: “Bud Gear Hunting“! I giggled all weekend over that one.  It is a wonderful thing to watch one man battle the humourlessness that good beer has fallen into. You know how people keep having to say “remember – beer is supposed to be fun!“? That sorta thing is needed to be said because it isn’t always much fun. And if you label this or that cynical, well,  you really need to get a fish.

Speaking of needing to get a fish, this vacuous response to a well placed query about shelf life QC was stunning… or stunned. Apparently (1) it is up to consumers to monitor the problem of stale dated beer on behalf of big craft (ie the ones with money enough) and (ii) the proper response to queries about why big craft can’t manage shelf life QC is:

And speaking of Collabs, that’s something we’ve been doing since 2004 or 2005. We’ve helped some awesome small breweries get attention they deserve, and have worked with some of the best in the biz. Super stoked to think about all the fun and great beer we’ve had over the years.

Now, that’s a wee bit cynical. Almost as cynical as attempting a pile-on while blurbering incoherently about “being indie” as if anyone cares. Folk should just try for likable more often. Who cares about “indie”? Better ti be likable. It is nice to be nice. Did you know Great Lakes Beer takes care of their own shelf stock to make sure that it’s fresh? Plenty of local brewers do. Because they can. That’s nice of them, isn’t it.

Refreshingly, there are actually clear headed people out there getting to the point of what makes for a great moment out in a pub and having a beer, people who are able to tell you what it is we really love about this whole obsession:

The result was a beer that warmed and lost its head too fast and by the end tasted like something that had been left on the bar for two hours. Of course, this poor bloke was alone and incredibly busy so he could be excused. Bollocks! No, I was the only client inside that pub and there were only two or three people outside.

Speaking of nice, the Drunk Polkaroo has been tweeting poetry.  “Open. Pour. Drink. Repeat.” is amongst his finest works. Ah, beer poetry. Beer Haiku Daily was a favourite of mine. Remember that? That was great. When people enjoyed just clean beer fun.

Here is an inordinately detailed discussion of Untappd that unpacks that craft-specific phenomenon of reluctance to acknowledge customer opinion. I’ve never bothered with Untappd but if you had you might want to have a look.

I am with Jason. As I said last week, it takes a bit of craft-quality amnesia to not understand that the microbrewers and then the craft brewers from the late 1970s to the early years of this decade were largely cloning the styles of Europe including, largely, the ales of Britain. So, while Matt is correct to suggest auslanders are reluctant to embrace UK craft, the diagnosis is not as suggested.  UK cask is one of the foundations of US craft and, frankly, UK craft has taken on wee too much cloning to stand that much apart. And hyperventilating. A bit of that, too. Not unrelated, there now is a Trappist brewery in England.

Serious but strong thoughts from Dr. Jackson-Beckham.

Finally, an actual serious story about the passing in Atlanta of Minnesotan Todd Keeling, a beer dispense system inventor, that Tom brought to my attention:

A fast-talking tinkerer and father of four was at SunTrust Park to install his beer tap invention when he died, his family told The Atlanta Journal-Constitution on Wednesday… Kuchta said her nephew was excited to learn that another MLB stadium wanted his beer tap technology, Draftwell, which was going to cut down pour times at SunTrust from a 14-second average to five seconds.

We engage in health and safety considerations throughout all the construction work I am involved with and we are always aware how dangerous familiar workplaces can. That is as true in all aspects brewing as any other industry. Very sad.

I will leave you on that note for this week. Remember to check out Boak and Bailey with the news on Saturday as well as Stan on Mondays.

 

*The one with the Great Lake being Lake Ontario and the location being Etobicoke and not the one with the Great Lake being Lake Erie and the location being Cleveland.

The First Thursday’s Beer New For World Cup 2018

I have to admit, few of my teams made it. I think sports allegiance needs a personal or familial connection. Land of my birth, Canada? Never had a chance. Land of my fathers and mothers, Scotland? Squandered any chance they had. Hmm… I worked in the Netherlands in 1986… but they didn’t make it. So POLAND! Aka “land of love” where me and herself met in 1991. That’ll do. Right? Except… it’s now slipping deeper under a super-simmering nationalist movement. Hmm. Gotta think about this theory of mine.

Note: Moscow might not have enough beer for the World Cup. Nizjnij Novgorod doesn’t either. The lads above might be less happy soon. Related: Beavertown Brewery is dependent on an dwindling artificial CO2 supply. Other craft brewers, too.  I love these unknown traditional aspects of craffy beer. Let them drink cask!

Elsewhere, supplies are abundant. Jeff triggered a fulsome discussion on Twitter on Monday on the word “godesgood” and whether it was used all that often. Like the mythical “no one drank water before public health” line, there are many familiar fibs that are rightly challenged. My contribution was in favour of barm, including this quote from a 1430s text:

For, whan the ale was as fayr standyng undyr berm as any man mygth se, sodenly the berm wold fallyn down that alle the ale was lost every brewyng aftyr other, that hir servawntys weryn aschamyd and wold not dwellyn wyth hir.

Almost 600 years ago. Nothing to be ashamed about this year’s British #NationalBeerDay, which unlike the 217 other national beer days every year, gave us at least this great photo set of the first four actors to play Doctor Who having a beer.

Apparently, according to the brewers the only way to return to cheap beer in Ontario is to lower taxes. Except, even if you do that, Ontario brewers are not interested in making cheap beer.

Warning: this article in The Guardian on the US starting to embrace British ale brewing requires readers to be completely unaware of the brewing of good beer by microbrewers and craft brewers from the late 1970s to the early years of this decade during which years the craft beer movement was largely driving by cloning the styles of Europe including, largely, the ales of Britain.  Example: Clark’s… oh, and hundreds of other places.

Ugly news from what had been one of my favourite local wineries – and an apology in response with some details about the greater response. Reaction. Reaction.

Far less seriously, these two tweets by very thoughtful people remind me again how – like “pairing” – I could not care less about beer label design other than (seriously again) to get rid of all the sexist, racist and otherwise bigoted content one finds on them. Honestly, I have a very hard time thinking of a label that gives any sort of Pavlovian effect, triggering the memory of a flavour one might find within the container. But I only speak of me. I judge no one. I suppose that comes with me being of an age when there were fifty brands and one flavour of beer. I find artsy labels just force me to squint more to figure out what is actually on offer. They are the Flash animation laced intro web pages of the beer world. Still – more signal, less noise please.

Lastly but somewhat related, Andy has spotted a wee trend that I can’t figure out whether it is signal or noise. Brewers are ditching “born on” dating for “best before” due to obsessives looking for only the very newest batches – even if it means engaging in style infanticide.

There you have it. A shorter post for a bit of a quieter week – some interesting news, some tough news. But mainly a week of international kicky ball, drinky beer. More will be revealed in the coming days. Especially if you take to time to catch up with Boak and Bailey on Saturday and then Stan on Monday.

The Mid-June Edition Of Thursday Beer News

June. The middle of June. Or, as we called it as children, the miggle. I am in the middle of a “very important thing” in my “real job” so my attention has been solidly on the hobby news.  Jordan said the nicest thing the other day when I mentioned I bought a pair of p’raps 1970s casual trousers* which used to be owned by the late financial manager of the Rolling Stones:

Alan, the cool thing about you is that beer is not even in your top five strangest hobbies

So true. Except I am not cool. I have teens so I am clear on that point. Yet… beer and drinks is a hobby to me. As it should be. A sauce upon a hobby. Life’s drizzled sauce upon an idle hour. No more. June. June lets you know that’s true. Hours and hours of idle are waiting for you in June. You can sit out in the yard and see five species of bee in June. If you know what you are looking for. As you sip on a beer. I have books about bees. And a pair of casual trousers which used to be owned by the late financial manager of the Rolling Stones. Life is good.

The big news around here (meaning on this planet) is how the wee Donnie T totalitarian love fest found the great big orange thing attacking Canada for acting like an actual nation state. “Boycott!” is being chanted in the streets. High school and undergrad soccer team pal o’mine, political journalist Steve Maher suggested a boycott of US drinks. It’s an easy matter these days given the excellent craft beer we brew not to mention our own Ontario wines.  I’ve probably been boycotting for weeks without noticing. I do have a bottle of bourbon in the wee cabinet – but it gives me a wicked headache, frankly. Five months until mid-term elections. Just five months.

Anthony Bourdain’s loss was deeply felt among good beer fans even though he summed up the state of craft beer with characteristically vicious wit when he coined the phrase “Mumford and Sons IPA” a couple of years ago. Let us remember that and use those words wisely with gratitude. Lesley Chesterman wrote a wonderful remembrance in the Montreal Gazette on Bourdain and her city. This set of thoughts illustrates how, for a certain set within a certain generation, Bourdain may have been as influential as Michael Jackson was for another certain set within another certain generation; the younger swapping the elder’s illusive (and now known insufficient) dream of establishing a unified theory for all beer, perhaps, for the illusion of the meaningful visceral peripatetic existence.** Each offering a route to being somebody. I say illusion, which you may take as deeply unkind, but I am also deeply mindful of the thoughts shared by chef David McMillan who actually knew him and saw the corrosive effects of his addictions:

“Sure, it all looks so glamorous when you see it as a one-hour TV show. But the one hour we did in Newfoundland took 15 days to shoot. We spent countless hours sitting in cars and planes, or just waiting in a tent in the rain. And we’re drinking every day — which is a constant state of the ingestion of depressants, and you can slowly get yourself into a depressive state.” McMillan knows from what he speaks. He did a stint in rehab and gave up drinking five months ago. “I was going down the same road as Tony,” he says. “I got to a point where I had really dark thoughts about five times a day. I used to think about it once a week, then once a day. Then five times. I decided that was enough. I was drinking like a Viking, every day of the year. I have three daughters. I wasn’t being a great father. I had to change. I’m 47. I want to be around for my daughters.

Which gives one an uneasy feeling when you read: “it was seeing those same qualities in Anthony Bourdain that gave me some hope for myself.” Or even seeing this.*** McMillan called Bourdain the captain of his pirate ship: “we were all the pirates … drug addicts, alcoholics, a motley crew of humanity from all quarters, especially those of us marginal kitchen workers.” Which makes you wonder whether we should really care about the price of beer around the world if you have to give up so much to actually need to know. Regardless, a sad loss. But be careful out there. The hobby sauce can make you dream.

Illusion. Chris Conway, a gift from Newfoundland to Toronto now seemingly re-gifted in return, considered a can of craft-brewed Milkshake IPA as one sat on an eastern Liquor Commission shelf and saw a possible perhaps unwelcome future:

Seeing this next to the mudslides and hard lemonade at the NLC makes me wonder if the destiny for Milkshake IPA is malt based alcohol juice/puree or a gateway to beers that taste of malt, hops, yeast, or water in any way. Can Molson make a Milkshake cooler that tastes like this?

I think Chris’s thought illustrates why this consideration of myth and wine (equally applicable to good beer) is hooey: “…the fact that propaganda doesn’t really matter: the stories add value to the experience beyond their demonstrable truth.” Consultant types might like you to believe this is true but, for me, there are enough fabulous facts about good wine and beer that we can confidently ditch the romantic tales. You have to wonder if it is the alcohol that makes the desire for myth?****

This, now, is an actual real thing. You see this in the TV sports highlights every week or so. The baby not dropped to catch the ball all while clasping the plastic cup of beer in ones teeth. The guy who chested the foul with a beer in one hand and a plastic tray of nachos in the other as he protected the young family, spilling nothing. Someone will no doubt note that she chose a darker ale. Craft lady baseball foul beer catcher. That is my nickname for her.

In your “somewhere it is 2004 now” update… hmm… a brewers’ advocacy group that meets a whopping two times a year in a tiny wee jurisdiction of 135,000 or so souls smacks of nothing so much as the need to spend a government grant. The timely reporting of the group’s first meeting is particularly sweet.

Boak and Bailey published a fabulous, extended and entirely interesting interview titled “Davey Jones, the Man Behind the Real Ale Twats” in which they explored a cartoon strip in Britain’s satirical magazine Viz. Jones described how he thought up the lead character:

I’ve spent quite a lot of time in pubs and the characters are sort of composites of types that I encountered. There was a bloke who used to come into my local in Newcastle who had a big beard and a beret and always seemed to be carrying several shoulder bags. He may not even have been a real ale enthusiast – I don’t think I ever heard him speak – but he had the right look, so I drew him. Probably very unfairly.

Probably accurately, too. Or at least characteristically… which is what you really want in a character. Did someone say character? I have a bit of that. And the trousers of the man who knew Mick’s money.  Lucky lucky me.

That’s it! Remember, if you find this lacking or even offensive, there is more weekly beer news to be enjoyed for the firm of the firm of Boak & Bailey each and almost every Saturday as well as my candidate for the Stan with the finest Renaissance-era Low Country last name each and less than every Monday. I might see him this fall.

Be safe. Be happy. But if you can’t, be safe. Laters.

*Troooo-saaaahhhssss!!!
**Congratulations. You have navigated to the end of that sentence. My grade 8 English teacher will be receiving comment cards for the next 30 days.
***Never quite sure who plays Christ in this analogy.
****Hobby sauce! Hobby sauce!!!

Your Ontario Election Day Good Beer Blog Thursday News

Wow. We are here finally. Just a few weeks ago we got our first campaign photo of a leadership candidate pouring a beer. The best thing is there is a  chance that someone who got the second most votes to become the leader of his party will go on to lead that party to the second most votes to lead that party to election victory to become Premier of Ontario* for the next four years. See how nice and accommodating we Canadians are?** Actually, just with a good night in a pub, it is all about seat distribution. All so excellent. I trust by this time next week I am not an involuntary freelancer as a result.

Midday Update: I must have lost my marbles during the hazy dilerium brought on by that anthem to the province as I have forgotten to mention not only that you will need to check out Boak and Bailey’s pépites des actualités on Saturday but also failed to recognize Stan’s (i) return to the Northern Hemisphere but also (ii) his return to the Monday beer news correspondent’s desk.

Such confusing times. Confusion is all about the news these days. Did you know that in New Brunswick Moose Drool beer has to be called Moo Drool beer? Did you know, as my fellow Esq. reports, that the Oakland Athletics are legally objecting to a craft brewer of sorts for misuse of the word “athletic”? My main issue in the latter one is how you cannot have no-alcohol craft beer. It’s an impossibility to impose that technique and remain true to anything resembling a traditional process. Much more ominously, a careful eye has noted that a craft brewer in England has adopted reasonably identifiable fascist imagery and name branding. Denials ensued – but how thick are folk?

In a more tangled pit of legalese, we learn of this story coming out of a court process in North Carolina:

A lawsuit brought by Charlotte’s largest craft brewers has uncovered illegal activity amid efforts to overturn North Carolina’s self-distribution laws, according to an attorney representing them. Initial discovery exposed a “secret agreement” between Anheuser-Busch and distributor R.A. Jeffreys that gives sales of those beers priority over all other products — illegal under a 1989 state law, says Drew Erteschik, co-counsel for The Olde Mecklenburg Brewery, NoDa Brewing Co. and the Craft Freedom initiative. 

I love secret deals in that you often find if you do a little research they were actually reasonably discoverable at the time… BUT THE POINT STAYS THE SAME NOW!!! Secret anti-craft factions lining up against us all. How will craft survive… err, maintain its place… err, resist massive continuing expansion?

Sad wine news from Nova Scotia as frost in June hammers the grape crop.

Speaking of craft expansion, Evil Twin Brewing has called out the hidden shadowy practice of private equity’s grasp upon the ankles of craft beer, including this in lamentation to a voice speaking for the cause of money – a dirge to what is and what should never be. Oddly, this is all raised in response to the expansion of the Mikkeller corporate empire. Being owned by, I now assume, more evil twin.

Note: extremely interesting connection drawn by one US craft brewer between the discussion above, the underlying state of affairs and its refusal to participate in the central authority hugging “IndePendeNt” seal*** issued by the Brewers Association.

This tweet reminded me that it is good to remember that, while Canada may be relatively young, Ontario retains a number of Georgian taverns like the 1830s Black Bull Tavern of Queen Street in Toronto.

Tank Stella“? Please tell me that is code for something.

Jeff pointed out something very interesting when he discussed whatever something called “rosé beer” is:

No. Rosé is just a name applied to preexisting beers to move product. Hibiscus goses? The first of those appeared nearly a decade ago. This is not a new style, it’s just a way to make people there’s something new here.

It relates to a point The Beer Nut made over here in relation to east coast IPA. The death of style being accompanied by confusion as to the continuing lingering existence of what was formerly perceived as, you know, a style. I have never understood “east coast IPA” since people stopped praising east coast IPA circa 2007. Harpoon IPA is the model. Malty and less hoppy and perhaps still available  at Fenway… or wherever else no one cares about your Cicerone server badge. Rosé beer? Quebec’s Rosée D’Hibiscus has had reviews posted on BeerADvocate since at least 2007 including this linguistic wizardry:

It’s pink, an orange pink colour with a finger of foamy pink head. Pinkest beer I’ve had. Some lacing as the beer goes down.

Sounds pretty damn rosé to me. Which, for me, illustrates a key element of craft beer boostering today – amnesia. Or a profound dedication to not researching anything.  Can’t be an expert without a strategy to adopt unknowing.  “Waters of Lethe” might actually be a good name for a Midlothian beer bar, come to think of it.

Bizarre: if this is the weaving of “the science of craft beer into story telling like no other” then isn’t all pretty much lost? Nice puff piece, maybe, on the use of ingredients to add fruit flavours. Maybe.

HardKnott Dave doesn’t have amnesia. And he seems to be equipped with an honesty attachment as well. His piece on the role of moolah and line placements in UK pubs is fabulously clear:

They contacted me a couple of months ago as they were negotiating with suppliers of their major brand lager. It seems that they were being offered a cash lump sum for a two year exclusivity deal. They were being offered £2k cash to kick our Intergalactic Space Hopper off the bar. Apparently it isn’t just one major beer producer that is doing this, it is most of the big multinational brands and is looking a little bit like a cartel and anti-competitive action.

Preach! Too bad 99.9999% of people in the know are not sharing. Reasonable to assume anyone downplaying this is on the take one way or another themselves.

By the way, this post marks the 3000th post in the upgraded version of A Good Beer Blog launched in October 2016. If you ever want to glory in the original 2003-2016 site and the 1,500 or so extra posts over there that I never quite got brought over here it is sitting there at the Wayback Machine just waiting for you. I do love that old school tab with the 2004ish beery emoticon. Mucho mucho gracias for all the clicks over all the years!

*This oddly spaghetti western themed tune was rolled out to us when I was in kindergarten in 1968, we sitting lined up neatly, a couple hundred souls cross-legged on the gym floor getting our dose of political propaganda.
**Well, most Canadians…
***whatever… ;D

Your Mid-May Beery News Links Of Note

Did you see the game? I don’t know or really care what game it was but May is all about the games. Big ball games. I never am sure what the rules of big ball actually are but it sure is exciting this time of year. I think about that when I read about things like that it is America’s Craft Beer Week and think – how dull is that? And even nine years after “Hooray for Everything” it is still pretty much stuck in that same rut. What is it about beer that makes its promotion either offensive or deathly dull? I love that the vision for the event-like thing used to be:

…the week to inspire beer enthusiasts to declare their independence by supporting breweries that produce fewer than 2 million barrels of beer a year and are independently owned…

…given, you know, that the whole “fewer” thing is out the door and “independence” is such a dodgy concept it had to be converted into branding to patch over the difficult questions. Unless Andy is right and the schisms as just beginning. Anyway, to each their own. I suspect the real value is in brewery staff pep rallies, hot dog cannon sales and boosting the pamphlet manufacturing trade… that sort of thing.

What else… or, rather, what is actually going on? By the way, have you lost the ability to waste time on the internet?* Good question. Not me! Evidence? This weekly post. Further evidence? How about an immediately early morning bonus update mid-paragraph to highlight this amazing piece on how to do nothing in Chicago** for a whole day.

Ruh-ro: Saudi beer caps.

Yikes! “Microplastics in beer is no small deal” is real news. The Great Lakes seem particularly hit. I live next to a Great Lake. I drink its waters. It’s in the tap water. And therefore in me. I expect to hear it is very bad… or overblown. But not as bad as this was feared, I hope. I just can’t wait for the beer trade PR semi-pros to start handing out the medical advice on this one.

Gentle razzing amongst new urban central Canadian beer mags was received concurrently with emails describing the reorganization of the excellent third such publication launched just last year.  Offering best wishes feels a bit like hoping the kid will learn to ride that bike without losing a tooth or ending up in a cast at some point. Who will actually survive? Will any make it to issue four? Worth noting an utter lack of fidelity amongst the writers. Everyone seems just to write for everyone. Did I expect anything else?

Ontario.

Fabulous observation from the world’s most honest publican:Well… what is success anyway? BrewDog provides comparison and have again highlighted the now long-past-death of craft with the announcement that they are closing in on billionaire status… well, Canadian billionaire.  Sure the fingers get pointed at dear old semi-demi-delusional Humphrey but as far as UK craft brewing magnates go these days, Watt and Wham… err, Dickie… are leading the pack.

I was going to not bother with this Beavertown*** story as it is rather boring being another small brewery making the move to being much bigger on the way to being very much bigger. I figured Boak and Bailey would know more and get to it Saturday. But then they got to it on Tuesday… and then they got to be bizarrely labeled as both vaguely biased and, oddly but not uncharacteristically, apparently not biased enough… again vaguely. Non-story mock outrage. Sad. Nate gets it. Fan fiction of a sort, I suppose. Except I can only presume, as usual, it was preceded by a phone call and a back scratch. Which Cloudwater, jumping in on clumsily (and somewhat anti-democratically), seemed to prove. Nice bit of poor widdle cwaft performance art.****

Rather conversely, some real news here about the application of the law under the heady New York Post title “Winery owner busted for ‘illegal moonshine operation“:

“The discovery of an illegal moonshine operation in the heart of Brooklyn is nothing short of shocking, given how easy and inexpensive it is to obtain a distiller’s license in New York state,” said SLA Counsel Christopher Riano. Snyder was led away in handcuffs following the Wednesday raid, authorities said, and was charged by the city Sheriff’s Office with the illicit manufacturing of alcoholic beverages. The class-E felony is punishable by 1-4 years in prison.

Frankly, I am surprised we have not seen more of this, especially given the pervasive false “new e-conomy of 1996” style promise of the drinks PR trade: “don’t worry, it’s craft!” The handcuffing was a sweet touch.

Happier news: a piece on Valley Malt by Mr. Matthew Osgood. We used their product when we created a version of Vassar Ale with Beaus in 2012 which was, to be fair, a case of inspiration more than replication. Still, exceptionally yum.

Speaking about perhaps not journalism,*** sad to see the UK’s Morning Advertiser getting suckered into this bit of PR puff about “blockchain beer” – a tale not unlike the phony “open source beer” story that got me quoted back in 2005***** in The New York Times, an organ which I like to think of as the world’s newspaper of record. Bar-coding for provenance is also pretty much “new e-conomy of 1996” style. I remember being in a presentation twenty years ago for using it to prove where potatoes were grown. Amazed-balls! Decentralized server authentication through embedded cryptography is entirely different. But, you know, beer journalism so… whatever.

Wednesday, Pete wrote about alcohol in The Guardian this week but then I had to recalibrate my expectations early on when I hit this bit of health and politics:

This means we live in an age of alarmist misinformation about the perils of booze, with a growing belief that any level of consumption of this “poison” is potentially harmful. 

Unfortunately, Pete’s article turns out to not be about the effects of alcohol but the phases of a single drinking session. There is a phrase you need to keep in mind when working on electricity transmission contracts: “you have to obey the electrons.” Likewise, when you consider health and alcohol, you have to remember you are sitting in a human body and not a magic consumption machine. So, I am more inclined to think of this by Pete or this from Jeff than I am to buy into an idea that there is too much alarmist misinformation about the perils of booze.

Hmm. Seems like an inordinately unhappy set of notes up there. Remember when people used to call good beer a social lubricant? It was going so well for a few weeks but – whammo! – so much getting it wrong in so many ways.  Graft, innuendo and dipsomania all in one place together. Is this the end? Has something run its course? Or is the sign that something new is just around the corner? Well, for answers to those and many more questions you will have to wait until next week to see. Or tune into the internets on Saturday to visit with the, seriously, much more creative and informed, pleasant and positive Boak and Bailey.

*Can we even recall what it was like?
**Hint.
***Admittedly, the name alone poses a challenge to any Canadian. Not to mention this.  And… the icky.
****None of this was about “journalism v. opinion” with all due respect.  So, what do we call it? The assertion of status for some reason or another is a part of what I see. Which leads to the broader question: what is the point of following this sort of transient semi-contrived issue-skirting promotional writing if the point is, in an way, not ultimately what is written? Fortunately, having written inordinately about the Georgian era, I can see an attempt at a status-based construct over a merit-based construct from the next valley.
*****Have I ever mentioned that I was quoted in The New York Times in 2005? I have? Could I share more details with you?

Warm Weather And The Taxes Are Done Early May Thursday Beer News

Is there any news now that the temperature is over 20C? Isn’t that the real news? Is there any other news to cover? Sure there is the mule making process* being experimented with again, the comminglings this time happening at the #CBC18 event. A magic time with all sorts of attractions. One might find some news there… but how to do that (i) at a distance resistant to the back-slappy back-scratchy and, you know, (ii) sober? What idealism. That’s not how the news is gathered. Buddy up and hit the free bar!

LAST MINUTE ADDENDUM: an hour and a half long video of Ron going on about brewing in the 1700s at a US university. [Gotta fisk and fact check…]

Elsewhere and perhaps from another universe, the best tweet of the week was this one by Dominic Driscoll who berated a beer festival for attracting nothing but the same old “rip-off street food and only hipster attendees.” Actually, I found the selection of shades of grey in this image attached to his tweet rather compelling. Perhaps not all that #CBC18 but still a worthy gathering.

Check your trousers for flying monkeys. Boston Beer had a good quarter.

You know what? I bought three types of cloudy ale variants last weekend as well as a brett saison for takeaway from Ottawa’s Flora Hall Brewing and I was happy to report to myself, once I settled in back home, that I quite liked them. One was even a NEIPA. Nothing like the SunnyD stuff labeled NEIPA crap that I have been handed before. This was cream and fruit and grain all a bit like your morning yogurty muesli. Which is something I like to eat. So why not? I bet they would even pair well with my morning yogurty muesli.

Conversely – and sadly – this story does not live up to the headline as “Adnams Makes Beer from Leftover Marks & Spencer Sandwiches” is really just about recycling the crusts of sliced sandwich loaves. Not anywhere near as disgusting as I had hoped so therefore not anywhere near as fun. Still… it might pair well with recycled crusts of sliced sandwich loaves.

Speaking of which, “Today’s Beer” makes much more sense than “Modern Beer” as a descriptor, given styles are shifting at the speed of a fruit fly family’s genetic fingerprint. A few years from now it will be more like “This Afternoon’s Beer”… maybe.

While, yes, this beer may have nothing to do with Washington it is still sad to have to say the actual history of brewing in the 1700s colonial and independent America was vibrant, clearly full of good beer, brewed at a generous scale and sometimes exported – and porter was even cellared and aged.  Looks like a case of becoming what you berate. Click a few links to the right starting here if you want to know the real story. If you want to, that is.

Back to today, remember when cable TV companies complained about all that convergence happening on the information superhighway? Same:

One could argue that alcohol consumption may have decreased nationwide, but the way the study controlled for countries that had specifically introduced recreational pot, before and after, seems to provide strong evidence that access to weed on some level replaces a degree of alcohol consumption. The results of the study also reportedly “take into account age, race and income data.” They confirm similar findings from two previous professional studies on the same topic, all of which have suggested a link between marijuana legalization and a decrease in alcohol sales.

Which means tomorrow’s Today’s Beer might not even be beer. Don’t worry. Just like brewing history, craft can bend the words so deftly that tomorrow’s today’s beer could actually be not beer and, yet, still be called beer.

I like this story in The Washington Post and not only for the admission that the interest in non-alcoholic beer is due in large part to the author’s alcoholism. My problem is that rather than hunting out non-alcoholic beer when I don’t want the booze, I like to hunt out drinks simply without alcohol. Pear juice. Yum. Assam tea. Ahh. Ginger ale. I am mad for good ginger ale. And it illustrates the problem with folk who say they are really only into craft beer for the flavour: there are masses of other flavours out there to be explored elsewhere, well away from the ethyl alcohol. Summary? If you don’t want or can’t have a beer… why have a bad beer?

I also like this incredibly detailed bit of research in something that is likely not connected to The Wall Street Journal but I have no idea why it was undertaken. Now I know that North Dakota out drinks South Dakota in terms of beer. By a tenth of a gallon of beer. I think that might be a nonfact. Or is it an unfact. A true thing that matters not a jot. Not a sausage. I do like how it show little meaningful correlation between taxes on beer and consumption of beer.  North Dakota has the 17th highest taxation level. Think about that. 17th. Boom. Don’t even mention Rhode Island. Just don’t.

One more thing. I was happily reading an article today and then got blind sided by another one of a sort of weird but typical editorial choice showing up in beer periodicals. I’ve been holding back. This is something that I have found to be somewhat embarrassing for years. Let me share my pain. It is illustrated to the right in the sub-tile kicker (or whatever journos call it) beneath the headline for this article on mead in the latest issue of that CAMRA mag. “Fire breathing dragons and armies of the undead…“?!? What unmitigated cheese. But then you see the same thing in the same article above a very nice piece by Boak and Bailey: “…the lost art…“! It’s all a bit ripe. Holiday cheese ball ripe. What am I complaining about? It’s that weird junior high basement dungeons-and-dragons grade ancient, mystical, medieval claptrap. You see it everywhere. It’s a bit there in that Raiders of the Lost Ark OG cover, too. Makes you feel like you should be drinking your beer from a pre-raphaelite vase while discussing hobbit culture as Houses of the Holy plays quietly on a slow loop somewhere down a hallway.** You see a hint of it anytime brewing is referred to as a “mystery” or “alchemy” even though it is the opposite of that – just a very common practice undertaken regularly for millennia by a large number of ordinary people. Would we  discuss, say, the “alchemy” of shoes? Or the “lost art” of, errr, growing reasonably ordinary tomato varieties in a nice terracotta pot bought at the hardware store? No. No, we wouldn’t. It’s like that loser “rock star brewer” crap of the X-treme beer era but, unlike that, it never seems to have the decency to go away. Never ever. No matter how stupid and laughable it all is. Does anyone actually get the slightest wiff of “mystical magical alchemy” mumbo jumbo at all from beer? Do you? Or is it just lazy cliché layout copy?

OK, that is it. The week that the BA plays BB right down to the big screens and the group hate on the evil other – terrible bad majoritarian popular beer.  It’s over. That week is done. And like every week, a new week begins each Thursday at noon. See you at the end of the next one. Go!

*Don’t get me wrong. The mule has wonderful attributes: “more patient, hardy and long-lived than horses, and are described as less obstinate and more intelligent than donkeys” according to wikipedia. Thick skin and and natural cautiousness. But they are just not… natural. The result of a meeting that would not otherwise occur. Who loads the Wikipedia entry for “Mules” anyway?

**Many is a word
That only leaves you guessing
Guessing ’bout a thing
You really ought to know, ooh…
(…you really aughta know-a-woe…)
[Fade out on twiddly electronic stoner keyboards.]

Your Weekly Beer News Considered And Consolidated For Exactly What Your Thursday Demands

I need to make sure I am less self-indulgent this week. Last week was a bit too… thematic without, you know, a solid theme. I deserve a rebuke from time to time. I thought Stan was helpfully chastising me in his comment… but I am not quite sure. You have a look:

I’m pretty sure Alan McLeod was lamenting the use of the term “deep dive” in his commentary on recent beer news last week. Fact is when I see the words “deep dive” I expect what follows to go deep less often than not.

I never do well with these sort of mathy statements. But then… I thought it would be “more often than not” if deep dives labelled properly were more common than the tawdry shams.  Doesn’t “less often than not” mean the shams outweigh the actuals?  And if you think about it – by their very nature – these summary things are more like strolls in the shallows, not deep dives at all.  Oh dear. I’ve been self-indulgent again. Must stop. Here’s some news.

My problem with the thesis on glitter beer by the entirely reliable Carla Jean Lauter is knowing the many really stupid and indulgent things which give me joy. They still remain sorta stoopid* despite my joy. I am reminded, in fact, of that passage from Thomas More’s early modern masterpiece Utopia:

They divide the pleasures of the body into two sorts—the one is that which gives our senses some real delight, and is performed either by recruiting Nature and supplying those parts which feed the internal heat of life by eating and drinking, or when Nature is eased of any surcharge that oppresses it, when we are relieved from sudden pain, or that which arises from satisfying the appetite which Nature has wisely given to lead us to the propagation of the species. 

In first year undergrad, someone in class asked what More meant by eased surcharge. Poop, said the prof. Or, now, glitter pee, I suppose.

Elsewhere, someone by the name of Gary, left in charge of UK grocer Sainsbury’s social media, was having a hard time at the end of last week but Matthew L stepped forward to straight-forwardly and helpfully explain the economics of chilling beer at the general retail level:

I’m closer to the shop floor realities of retail than Gary is, and I can explain why supermarkets don’t, as a rule, chill their entire beer supply and display chain.  As stated above, this might be a revelation to those who don’t work in my industry.

What a sensible explanation. And what a sentence from Stonch: “For an hour and a half, I was a fixed point among the shifting population of tourists, as I savoured glasses of each of the four beers poured at a simple bar.” While we are at it, what a photo and caption from The Beer Nut!

Good to see that sensible sweaters are big in Brussels. TBN actually had another point… which I liked. And I also liked this proclamation from Matty C about London. I usually don’t like proclamations, urban or otherwise, but this is actually a good one. It’s nice. Not quite Belgian millennial sweater nice but actually pretty close.

Speaking of almost Belgian millennial sweater goodness, if I were to pick a review to review as illustrating what a book review (and, yes, I know this sounds indulgent) it’s this review by The Tand of the new book by Stange and Webb. It even includes substantive arguments as to why one should trust the new book by Stange and Webb on Belgian beer:

The authors point out – and this is important – that they did not seek samples from breweries, but rather, went there and bought the beers. They are also keen to opine that, in an age of obfuscation and blurring of lines, often by large conglomerates,  the place of origin of beer remains important, as it adds to authenticity. This is particularly so in Belgium, where beer in all its diverse forms so often has a clear link to its local or regional roots. 

Some will still insist that paying your own way to prepare a book about beer is impossible. Sounds like a very good one. And what is a good “two”? Well, that’s the number of new good things you’ve learned so far about Belgium. Boom! Here’s something interesting which is not related to Belgium a confession from Boak and Bailey:

We’ve never been quite sure. Think it refers to a distinct grain / seed / breadcrust flavour derived from malt.

I think I can be helpful here… if the question is “what does a biscuity malt mean?” If you go way back into this blog’s archives you will find beer reviews like this or this.  And there you will see me using descriptors like biscuity and breadcrusty and pumpernickely. When I did that I sometimes actually went and got a biscuit or crust of bread to confirm my reference. But then… was it an arrowroot biscuit or a butter biscuit? Whole wheat or French? I also would find I wanted to describe something as raisiny but  then wonder is it a Thompson or Sultana? Words like this draw you into thinking about flavour. Based on your own actual experience. I think it is fundamental to learning how to taste things, about how I taste things.  You may have another path to the same end. There are likely many. But this is one I recommend.

Question: if you call a brewery “they” then don’t they then have souls?

Finally, our two nominees for “The Unhelpful But Beer-Related Semi-Science Story Of The Week“:

Australians Have Developed a Beer That You Can Drink in Space

Why Do Some Beer Bubbles Appear to Defy Physics?

There. I am done for now. There could be more to be said but I think I am done for this week. Yup. Feels like it. Done. Big Supreme Court of Canada ruling on buying beer and then transporting it across provincial boundaries being issued later today.  But that’ll deserve its own space and quiet consideration. So it will.

*St👀pid, even. Which, you know, owning the complete DVD set of Space: 1999 requires me to acknowledge. And the 200 lbs of men’s tweedwear.  

All The Beer News That Matters For The Middle Third Of April


Matters? None of this really matters all that much. Fine. Maybe posts like this are just the stuff you need to get you to – or through – the stuff that matters. Let’s go with that. It’s OK. A quiet week now and then is nice. No need to puff it up with claiming this post is a “deep dive” into this or that. Is that why so much get the head scratching these days? Is there actuallyan increase in beer media types tweeting about beer just because they want freebies“? Does that really matter? Yet… who thought that, by Wednesday, the TV ad up there from 1995 would matter so much now, twenty three years later? But it does as it’s a matter the center of a lawsuit that might end up maybe marking the end of an era. More below. Deep down there.

Before that – first, but not exactly unrelated – I find a certain sort of post, illustrated this week by one Pete, a bit… odd. You may not agree – which is fine – but let me express myself for just this one instance.  Please. What I don’t get is while he concludes that what he finds odd is an article motivated by the desire to “create specious claims” he spends a lot of time saying things like “that’s certainly food for thought” and “there are certainly some interesting points” which, for me, leads to the critique of the article sounding a lot like a sibling of the article. Which leads me wondering why the article, the one he didn’t like, would matter to Pete that much. It’s not like I don’t sympathize. I was shocked when I read about “The Secret Brewery Battle That Could Kill Manchester’s Booming Craft Beer Scene“! but then couldn’t believe my eyes when I read about “The Secret Brewery Battle That Could Kill Wales’ Booming Beer Scene“!!! Clearly there is less than 85% overlap between the two articles so… journalism can’t be dead! [Note: intracraft warfare now clearly out in the open with the use of “beer bullies” by one local Mancunian know-it-alls. Well… sometimes they do know something, right?]

All I mean is what we are all seeing around us is far more interesting : the expansion of craft by including and retaining anything claiming to be craft; freakshake pastry stouts, the churn of increased brewery closures aligning with the uncertainty tiny brewers bring; and the seven year itch that, yes, is hitting the craft beer monogamists. Being a spectator in a ripe time of transition behooves us all to spectate. Which sounds a lot like speculate but it’s really quite a different thing all together. Let’s just sit and watch for a bit. There. That’s better. [Note: if you love something let it go.]

Perhaps conversely… but maybe not, my own dear old hometown newspaper ran an article on my own dear old undergrad alma mater’s historic brewing studies – and it’s perhaps the most honest bit of beer related journalism I’ve read in yoinks. [Note: Apparently, we usually can’t handle the truth.] So much of what was made sounds horrible. Did anyone get an F for their project?

In an even more real case of matter… and perhaps even anti-matter,  I think we can all agree that we don’t need to check out the Royal Oak in Wigan. Don’t go. The back streets of Ron’s Amsterdam, however, are where the clever should aim there feet.  [Note: Ron hit the exact sweet spot for mushy not mushy this week. Govern yourselves accordingly.] And speaking of travel and also as a matter that surely matters, I would still be mesmerized even if it turned out that Lars has been stringing us all along, weaving an entirely fictional fraud upon us all with his northern farmhouse ale studies. “Koduõlu, the traditional farmhouse ale from the large Estonian islands in the Baltic“? Who researches that? Lars!

What else? Well, given my recent doubts as to the point of taproom fever, it has been playing the role of interesting subtext of the week. What is a taproom anyway? Beeson, J. is of the opinion that if the beer is not brewed on site surely it’s just a bar. Yet the utterly venerable Laxfield Low House in Suffolk clearly has a taproom yet does not brew. It is the room where casks are tapped and served on gravity. [Note: it has a taproom but is not a taproom.]  The Royal Tavern here in Kingston, Ontario has a sign over the door that says “Tap Room” but – even though the establishment predates Canada and was a haunt of our first Prime Minister – it’s just a bit of a hard dive.  Not Wigan Royal Oak hard… mostly… mainly. [Note: it has no taproom and is not a taproom but claims a tap room.] I suspect taproom is like curate, code for “modern thing or action which needs not be investigated and considered so much as put up with and outlived.” [Note: Did I mention I turn 55 next week. Does it show? If you call it “double nickels” it sounds way cool, too, just like “curate“!]

You know what matters? You, the kind reader. And this has to be the most heart warming response to a weekly newsy notes post ever:

OK, then. I will.

Finally, that matter at the top of the page. That 1995 TV ad way up top… that’s actually referenced in the Answer and Counterclaim filed by MillerCoors in the Stone vs. Keystone lawsuit archived at Syracuse, NY attorney Brendan Palfreyman’s website.  Much of US-based beer social media was humming about the contents of the Answer as well as Brendan’s analysis on Twitter. The bottom line is this. Stone launch a court action a couple of months ago claiming a bit of the moral high ground. But, as I noted last February, there is plenty of evidence of the use of “Stone” related to Keystone beer before their trademark was registered and under US law this is important. As stated at paragraph 29 of the Answer:

…Coors’ use of STONE and STONES predates Stone Brewing’s use of STONE. When co-founders Greg Koch and Steve Wagner decided to adopt the moniker Stone Brewing in 1996, Coors was already selling Keystone beer nationally in cases labeled STONES and running marketing campaigns advertising Keystone beer as STONE. MillerCoors did not “verbatim copy” Stone Brewing’s trademark. If anything, it is much more likely that Stone Brewing copied the STONE name from Coors, since Keystone beer was already advertised as such in the market.

It sounds like bravado but at section 23 of the Answer, it states that Koch said the following in an interview about Keystone’s 1995 “Bitter Beer Face” ads (like the one up there at the top of this post):

Basically it was a misinformation campaign. It was designed to tell the American public ‘You’re not sophisticated enough.’ Let’s try to tell you that you don’t want better beer. It’s really a form of oppression. There’s just nothing short of it.

This is an amazing bit of evidence. Needs to be proven in court but, funny enough, that is what MillerCoors apparently is going to do. Watch the TV ad again. I had no idea there were “anti-hoppy” ads running in the mid-1990s. What is not to love about that ad? Well, maybe not if you like that bitter puckery micro beer. Which might cause a mid-1990s upstart with oddly strong impressions about what oppression means to take aim at the gargantuan brewery making fun of your dreams on the TV.  Wouldn’t that be funny if over two decades that attitude were now to come back to bite someone. Sometimes a particular stone is the best means to clarify what is real. Who knows? Let the court decide, I say!

So there you go. What looked like another dull week explodes again by my Wednesday deadline to send this baby to the printing shop… boom. No doubt there will be even more for you to consider from Boak and Bailey on Saturday and Stan on Monday.

The End Of March Is Already Here And I Do I Have Some Beer News For You!

Time. March 2018 is almost gone and I barely noticed it was slipping away. Q2 looms. Which is great as I hate winter but which is not so great as I turn 55 next month. Did I mention that thing about time? Still frigging cold outside, too.  That in itself should help you put the week’s news about fretting about beer in perspective. Come on spring. Hello? Anyone there?* OK, I get it… let’s see if the beer news is cheerier.

First, another vintage brewery necktie for the collection. Please – send me your neckties. I may not get samples and would stick nails in my eyes before I went on a junket but I will take your ties! That would make me happy.

Next, a number. 6,266!  Wow! That’s more than before and likely less than from a bit from now. That of course, is not the real news. It’s nothing like that deep insight that things are “normalizing” – whatever that is. No, the real news came out in a web PR release that came out a day after the infographic that unpacked the numbered with an inordinate level of honest detail in the section entitled “Per Brewer Growth“:

In absolute terms, per brewery growth was less than 200 barrels last year. In 2014, it was almost 900 barrels. To drop like that suggests both that many brewers probably aren’t seeing the growth trajectories of breweries from a few years ago, and that many brewers are declining. The table below shows the distribution of companies with 2016 and 2017 data (so excluding 2017 openings). I’ve starred the “more than 50% group” as a reminder that a huge chunk of them are 2016 openings—50% will average growth of 100% or more just due to when they opened in 2016.

2017 Growth % of Breweries
-10% or worse 17.0%
-10% to -1% 10.3%
+/- 1% 15.3%
1% to 10% 10.0%
10% to 25% 13.0%
25% to 50% 11.6%
More than 50%* 22.9%

The positive interpretation of the table above is that even in an extremely competitive environment, 73% of breweries were flat or up last year. The flip side is that 27% saw declines greater than 1%, and 17% saw double-digit declines. 

Interestingly – but that is actually not the story. Notice above that there is a category for “+/-1%”… that’s is a weird choice of measurement. Unlike all the other bands. If you remove it, and aggregate it with the categories above it you will see that 42.6% of breweries saw no discernible growth or actually saw significant retraction. Then, understand that this is a percentage of the number of breweries and not a reflection of brewery production.  Since 2014, as the infographic says, there have been over 2,500 brewery openings in the US. 800 in just the last year. As these breweries are going from zero growth to some growth, it is logical that most of the growth by brewery numbers is based in the tiny recent entrants. Old bulky big craft appears to be stagnant or worse. I think we have been coming to that understanding over the last couple of years but it’s good to see the BA set out the numbers that tell the tale. Good news that.

Speaking of old bulky big craft, medium-large US craft brewer Green Flash is pulling up stakes and hightailing it out of the “branch plant out east” business. Likely they found out, as many are, that folk out east have plenty of beer out east that tastes like beer made out east and they like it just fine. Interesting: “…this is a move that was made to solidify investments to keep San Diego’s operations above water.” Wow.

Pete Brown wrote a wonderful thing Tuesday all about how rough his last decade or so has been. Folk called him brave, honest and an example. All true. It’s also a huge success. Kind of a graduation day speech. See, I have had two or three dabblings with what Pete wrote so openly about and, so, I know (i) I still couldn’t write what he wrote and (ii) it’s a measure of his success that he did. Hooray! I am very pleased but also concerned given how many people in good beer I would describe as stressed out, unhappy, dysfunctional workaholic who soothed themselves by eating and drinking too much. Be careful out there.

In another episode of where are the beer bloggers of 2009, Jeff of Stonch [ … now of Rye … but presently in Lunigiana…] reviewed a  beer this week:

Unsolicited trade samples aren’t usually terribly good. In truth, if a brewery’s making good beer, those with an interest in buying it or writing about it will have sought it out themselves. Similarly, beers with obscure geek culture references as names – the type that leave one none the wiser even when explained in detail – also tend to be shit. This one, therefore, surprised me twice.

Fabulously honest writing. Unlike anything edited and sold for payment. Which makes one wonder why, as shared in the recently circulated NAGBW Newsletter 2018.3, that the topics for NAGBW symposium during the Craft Brewers Conference has the three topics for panel presentations:

– “Beyond the Byline”: book publishing and podcasting;
– “Editor’s Roundtable”: leaders from industry publications share insights; and
– “Industry Roundtable”: hear from industry pros about pressing topics in beer.

None of which will lead to be a better writer even if you become a more compliant, less individualized one. It won’t make a Ron. And we all do know there is no real money in beer writing, right? Don’t be doing this for making money from writing… please. And don’t be sloppy researchers. Ben hates that.

Speaking of sloppy research, the great thing about the debunking of myths about lambic (often seemingly peddled by the edited and published) by Roel Mulder of Lost Beers is how the actual far more interesting story of lambic is explained.  It’s younger than the industrial revolution, it has been brewed in a far wider set of locales and didn’t rely on old hops. It’s about as traditional as mass produced Porter in mid-1700s was. Fabulous.

So there you have it. Another week filtering the positive from the dreary, the genuine from the fake, real from the seeming, the worthy from the transient. Ahhh… annnnnd… nothing turns on it. I probably could have done better, too. If I had made the effort. Something similar will happen next week. And I will be there to check it out as will Boak and Bailey on Saturday just as Stan will on Monday.

*making the noise of knocking on a window pane.

All The Good News Beer News For 03Q218

What day is it? The meds are making for a blur. Without getting overly graphic, the other day there were four hands within inches of my nose and two of them were working a thread and needle. Gums were tightened. Rearranged. Anyway, it’s not been a time for gulping buckets of ales and lagers but it has been a great time to wallow in both mild misery and brewing related social media with a slight sense that things are either not right or, you know, the meds… so…

First off, given Vlad’s news in the lead up to the Russian performance art event mimicking an election that he now controls a nuclear powered cruise missile as well as a submarine bomb that now hover and skulk amongst us all ready to strike if we… what… say bad things about him… well, in light of that the news about Russian barley seems a little less important. But, it is interesting to read how Russia has become a key bulk exporter of our favorite grain. I don’t expect this to directly change much – but indirectly, the overall market might get shifted in a way that benefits the Western beer buying public due to new malt quality barley flooding the market.

While we Canadians are (i) subject to the Crown-in-Canada and (ii) members of the Commonwealth, I can’t imagine setting the opening hours according to somebody’s wedding. Do my UK readers care?

Lew blogged.

Next, if you click on the thumbnail to the right, you will see a promotional photo for BrewDog* from, I am told via Stringers on Twitter, the year 2014. Yet neither of the Google Image searches for “BrewDog sexism” and “BrewDog feminism” are otherwise particularly productive. So… keep all that in mind as you read on about their great new PunkNotWorthy class PR stunt (coming just days on the heels of their million beer giveaway PR stunt) and then their still a teensie-weensie bit odd apologetic confessional. Why mention the “talented team of women at BrewDog” as you ask to be excused for an admittedly botched stunt? Being newbies to taking an actual stance on an actual thing exterior to their imperial corporate existence, it seems they also borrowed this from (or at least failed to heed the failings of) the sexist / not sexist stratagem behind last week’s gaff by Stone. The best that can be said now might be that it is bad if superficial marketeering. The best we can hope upon reflection is that it was an entirely miscalculated act of sincerity by a corporation that is fairly immune to simple sincerity. Further comment: Mhairi McFarlane, Craft Queer, and many more. And M. Noix Aux Bières made an interesting observation:

There’s something badly wrong with the beer media when a company messing up its marketing gets more coverage than their announcement, in the same week, that they messed up one of their recipes.

Is that all there is? Big bulk craft. Getting it fairly wrong. Again? Leaning on the PR. Again. Because that’s what big bulk craft does. Does anyone care about these globalists anymore? It’s great route to medium term millions but the long term often see weirdnesses arise. The yeasty yogurt non-movement of 2016, for example. If you need any further proof of that reality, look at the news released on Tuesday that Sierra Nevada is changing direction, dropping innovation, getting back to lean on its flagship SNPA and hiring a PR firm to flog it.  Subtext: branch plant expansion hasn’t panned out, sales have dropped, panic setting in, “let’s not let SNPA turn out like Sam Adams” muttered around the executive committee room during breaks even as they set out on that same path.

There is another way. A more thoughtful path. This interview of Francis Lam, host of NPR’s The Splendid Table contained this interesting tidbit about the relationship between good drink and food:

There are people who have a beautiful wine with every meal, but for a lot of people that act signifies something special. You have to eat, but you don’t have to drink, so the idea of having something at the table that is there, almost purely for pleasure, is meaningful. I think for a lot of people that signifies that we’re here to actually enjoy, rather than just feed.

This is an aspect of the beer and food pairing discussion does not focus on, giving all the attention as it does to restaurant settings. Simply gathering and enjoying. How rad. It is even more interesting when considered along with this column from the ever excellent Eric Asimov of The New York Times in which he discusses how austere herbal old school value Bordeaux go so well with food even if not separate sipping. It would be interesting to see unloved or less understood beers highlighted alongside foods served at home that bring out their better natures… but that would require craft beer and pop beer writers to admit (i) value matters and (ii) some prominent beers are, you know, sorta duds.  But you are not a slave to either trade associations or the other voices who would control you, are you. Have some pals over, treat them swell and see what works over dinner. After all, this is only beer we are talking about.

Infogramtastic news! This important NEIPA tasting graphic passed by my eye this week. Click for a larger size for the full details. This decade’s wide leg jeans.

Celebrity newbie brewer or local newbie brewer?

And finally, Pete added a strong contribution to the discussion about pay-to-play in beer writing** as sort of a wrapper around a disclosure statement about a drinky junket to Catalonia:

I’m going because I’ve been keen to check out the explosion in Spanish craft beer for several years now and think there will be some genuinely interesting stories, but haven’t been able to afford to do it under my own steam. Will my reporting of the trip be influenced by the fact that I’m being given hospitality? I don’t believe so (beyond the fact that I’m actually there, of course.) But any story I write about it will carry a disclaimer explaining that it’s been paid for by someone else, so the reader can make up their own mind.

While we have never met,*** Pete and I have gotten along as web-pals for well over a decade but don’t really see eye to eye on this in each instance… but we see the same questions the situation raises so it was good to read his commentI was wondering what your reaction would be!” For me there are two things: self-certification and subject matter control.

As I have said before, it is not up to the writer to suggest that they are the self-certifying measure of any reliability. Only the reader can judge the result. But as long as there is disclosing, the judgement is informed. When I hear of folk presenting as beer experts or, worse, journalists quietly running review-for-pay schemes or side-gigs as law firm holiday tap takeover party as partnering hosts but not openly disclosing, I tend to place their other work in, umm, context. I am entirely sympathetic to the need to make money in a minor niche like good beer but one person simply can’t be all things. Promote and influence or research and write. The key word being “or” of course.

The bigger problem is one Pete might be implying in passing: “…beyond the fact that I’m actually there, of course…” It’s not, in fact, that he is there. It’s that he is not somewhere else. Where no one else is. Where no trade or tourist association pays the bills for travel and hotel. Where the beer isn’t free. I put it this way:

I need to better unpack your thoughts. You sit near a line. Main general quib? Lost stories of the unjunketed topics. Explorations. The work of @larsga is best example. Deep down, though, perhaps I never admired you more than when you were mid-Atlantic alone on a container ship!

Lars Marius Garshol, without a doubt, has done more to exemplify what researching in the service of understanding beer and brewing should be than anyone else in this decade. He has spent what seems to be every spare moment and every dime on seeking out the rural, secret brewing patterns lurking in the countryside of the northern third of Europe from Norway to Russia. These sorts of creative efforts and the resulting independent focus is what leads to innovative, interesting and reliable writing.  He sets a very high standard for not only me, the playboy amateur armchair historian, but even places more driven and diligent traveling researchers like Robin and JordanBoak and Bailey, Ron and (yes, of course) Pete**** in rich context. But it is a shared context. Pete makes that very clear, sets out the whole picture and places himself in that picture at his own angle of repose. We all do that. It’s just that some do it better and more openly than others while a few don’t at all. It shows.

There. Another week in the books. Please also check out Saturday’s take on the news from BB2 as well as Monday’s musings from Stan. I look forward to their corrections and dismissals and outright rejections of some or all of what sits above. It’s no doubt what’s needed.

*Disclaimer: I got boxes of BrewDog samples a decade ago. And I think I may have bought one small can of their beer coming up on five years ago on this trip.
**Disclaimer: I got boxes of BrewDog samples a decade ago. And I think I may have bought one small can of their beer coming up on five years ago on this trip.
***Because I hardly ever go anywhere…
****In fact, if I had the money, I would fund them all to chase after narrow and likely hopeless projects knowing they would come up with some of the best finding and writings as a result.