Your Beery News For A Thursday Now That The Cardigan Is Finally On

It’s World Series time. When I started putting these notes together, the first game hadn’t been played. By the time it is posted, two games will be in the books. [Ed.: Oh, the Sox won game one!] I hope the idle Stan has time to catch a game or two… not a certainty given his global gallivanting seems to be continuing. This week, he sent us all this wonderful holiday post card of a photo (above) from Crosby Hops of Oregon. Respect beer. Keep the chain oiled, but respect beer.

Wine drinkers unfairly punished by UK taxes” says wine writer Jancis Robinson responding to a discussion on the implications of Brexit. Has anyone been writing about the implications to the UK beer trade? My hope is that a currency crash and tariff increases might bring on a golden age for Fuggles. There is this point, however:

The Alcohol Beverage Federation of Ireland (ABFI) has warned that exiting the EU without finalising an Irish border solution is expected to cost €364m worth of drinks trade between Ireland and the UK. The outcome would restrict an estimated 23,000 cross-border truck movements and attract additional new tariffs on supply chains.

To be fair, it’s not like the €364m worth of drinks will not be bought and drunk. It will just be domestic bevvies from each side of the border. Does Guinness rebuild its UK operations? Probably. [Ed.: Wait – that’s not what a good blogger does.] DEFINITELY! Diageo to return to the United Kingdom by Q3 2019.  You heard it here first.

Speaking of wine, look at the size of those servings! Wee lassie sniff-a-wine is pre-gaming for the twentieth century, I’d say.

Are we actually concerned that there are too many references to cannabis in craft beer branding? I hadn’t really noticed it but now that weed is legalized in Canada, I have not been too sharp on the ball. It’s all like a hot box here, the entire country. Have you ever seen a moose in the woods smile dreamily? You can now.

It’s been an interesting week for comments about writing about beer for magazine money. Boak and Bailey in their monthly newsletter (which you really should sign up for) shared that they are done with it for the foreseeable for  very reasonable reasons including frustrations of pitching pointlessly, frustrations with not getting paid, and frustrations when articles are not published. I’ve avoided the crutch of pop beer mag writing for the most part but was quite disheartened when MASH mag went under without publishing my third article on early Canadian brewing… as in early 1600s brewing. BB’s comment – “Can you make it more appealing to Americans?” has worn us down rather – is telling, too. A variant on the too often seen editorial theme of dumbing down. The wonderful @Shineybiscuit shared another curse of the gig:*

Months of pitching a national about the great pubs in my area has resulted in a TV food critic getting to write the piece instead. Love my job.

Yikes! I hope Boak and Bailey still spare a thought for Original Gravity which, while it tends to work “the romance of beer that everyone feels on their fourth pint” as editorial stance, still offers great value for money. And it’s made it to the 20th issue which is worth celebrating in itself.** Very few do, usually with good reason. You can read it here for free.

A fabulous bio of Carol Stoudt got a Lew link and I link on. I love this paragraph:

As the craft beer industry blossomed around her, Carol smelled the roses — and detected the need “to deepen the trenches” in her home state, she says. “As more local breweries pop up, there’s no need for me to be in those markets.” She pulled back distribution around 2015 to bring her beer closer to home. “I never wanted a factory,” she says. “I like small. It’s kind of my philosophy.”

That’s captures what I have been trying to say for about a decade. If you can’t say “I never wanted a factory”, well, I’m not all that interested in what you are brewing. “Factory-made beer” is a wonderful slag against all pretenders of all label levels.

Jordan posted an interesting essay on his experiences returning to England after five year, following up on his piece [… which I have linked to somewhere around here…] what was it called… “Belgium Sucks More Than They Tell You“?… no, couldn’t have been that. Anyway, I liked this point in particular:

Here are some changes that happened when I was away: St. Austell Proper Job in cans. Apparently this is a 2018 development and six packs are available through TESCO. You know how the LCBO changed the market in Ontario by demanding 473ml cans? Well, this is a similar development and something of a standardizing influence between young startups and larger regional legacy brewers. The retailer isn’t quite king, but the 500ml bottles do look a little dated and the deep bottle discounts for multiple purchases do influence the consumer. Cans at least move volume without sacrificing the perception of value.

What is not often noted in the hack writing about “crushable” and the art on cans is their actual benefit as a flexible friend: lower investment, more control, and still that sense of value. Jordan’s other comment about Beavertown Gamma Ray – “there are a couple of dozen better American Pale Ales brewed in Ontario” – was also welcome. It is not, after all, about the quality of the beer, just the quality of the blessed “experience“… which a pop beer mag can tell you all about in a sentence and a half at the rate of about 17 cents a word.

Don C of CNY has penned an interesting article on the return of the (tiny) NY Prohibition Party:

The state’s “pro-alcohol policies are making New York sicker, poorer, and more highly taxed,” the Prohibition Party leaders  said. “Those in state government should come to their senses and end state support for the alcohol industry, or the people should vote to replace them with public servants who will.”

“Should” is the dumbest word in the language. Makes people think what isn’t is what ought to be. No “should” with Pete as he continues his considerations on cask in the UK again and in particular he discusses price. Let me ruin his ending for you:

Price is a thorny topic to get to the bottom of. As a cash-strapped drinker, of course I don’t want the price of beer to go up. But as an adviser to brewers and pubs, I’d say there’s a lot more potential margin in cask if you want it – and if the quality is good. 

The important thing to note is that a lower price is what is being offered and what is being paid. The market is what the market says it is. Which means if folk are happy with lower-price lower-quality cask, well, that might well be the product they want. Hard to capture that as a PR consultancy message*** but it might well be why what is… is what is.

Well, that is it for me for this week. The lettuce patch has not yet suffered a killing frost even if the last green tomatoes have been brought in to ripen on the window sill. The furnace doesn’t run all night but it sure gets turned on before I make the coffee. Winter is coming – but it ain’t here yet. Weekend readings? Day dreaming again, wishing that Saturday was as fun as a Thursday? Fret not. Find your next beer news fix at Boak and Bailey.

*Then removed with well-worthy self-asserted defiance! Fight!!!
**Not the Canadian… err… Toronto edition of OG which seems to have gotten stuck at issue #1.
***Though I am quite fond of my new open source media campaign on the topic “Cask: Reliably Highly Unreliable at a Reliable Low Price!”

Your Beer News For The Week The Red Sox Moved Past The Yankees

This was a home week. Every second week I am in a hotel at the other end of a Great Lake figuring out how to spend 1,500 times my annual wage on a fascinating project. Every other week I am in my basement watching sports TV on a Wednesday evening, having made soup, planning an early night. The soup was good and had about 37 ingredients including our turkey stock from the weekend. It was more complex than craft beer. I thought about that for a bit. Then I created #IsYourCraftBetterThanSoup, a new global public interest group. Might do a GoFundMe with this one.

Anyway, Jordan was here last Friday. We walked into exactly five establishments with him, although two were only for surveillance purposes. He was sifting clues. He does that. I was just wandering, doing a little day drinking and enjoying a Friday off. I share the chalk board from Stone City Ales as they presented it to the bar flies of noon on that fine day for a purpose: to note their wet hop ale, this one with hops from nearby Prince Edward County. Entirely yum. Largely speaking an eastern Lake Ontario zone vernacular. As I noted about ten weeks ago (again) I like my local to be quite localized and infused with locality. I have even pitched my experience to those with more, those trying to solve the “wet” v. “fresh” hop unhappiness. I did so by suggesting the more direct “unkilned” for greater certainty. It received one yea, many boos.

Less locally and further to last week‘s mention of the Cask Report, Old Mudgie worked a few numbers and found a sad result. On average, UK pubs that sell cask ale sell only 40 pints a day. Meaning as many sell 60 pints as 20. Meaning a good chance its been sitting around. This is not a problem with the beer. This is a problem of a lack of gravity dispense firkins on pub counter tops.

UPDATE: I like this piece on how to slink away from Ben which was posted after the newsy notes went to the coal-fired presses.

This is interesting stuff from the US branch of the wine world. The Board of Directors of the Court of Master Sommeliers, Americas issued a press release on Tuesday:

The Board of Directors found sufficient evidence that the tasting portion of the 2018 Master Sommelier Diploma Examination was compromised by the release of detailed information concerning wines in the tasting flight. The Board unanimously voted to fully void those results to protect the integrity of not only the examination process but also the reputation of the Court of Master Sommeliers and the title Master Sommelier.

Wow. While craft beer is trying to figure out if it’s OK to say both good and bad things about a fairly pointless BrewDog press release, wine is chucking out the exam results. Boom! Good beer beyond craft sometimes has such standards – and Stan is leading the way, especially when it comes to my fears for turning kveik into some sort of craftardization of itself:

Just my opinion, but to support Lars I suggest a) retweeting him, b) pointing others to his posts, c) reading everything he writes 3 times, and d) when somebody refers to kveik as if it is a style remind them it is a type of yeast.

I weedled this irritation a bit by pointing out that I have been sold a beer framed as a “kveik” to which Lars pointed out that “[i]f you go up to one of the brewers at the festival and ask him for kveik, he will give you dried chips.” Toronto’s Bellwoods seems to be doing it right. Remember. Kveik is not a beer. Not a style. It means a family of yeast strains. So, if you see a craft brewer holding out one of their beers is kveik, ask whose kveik it is and where it comes from. Tell them Lars sent you. Fight!

Less seriously, a beer drinking fish.

More seriously, Brendan Palfreyman has unpacked the law suit under which Founders is alleged to have discriminated against a former worker based on race.  Interestingly, he notes that the defense has carefully (“artfully” he states) admitted some of the allegations. Pretty awful allegations in terms of a poisoned work environment. It’s bad news at a very basic level – not good if the evidence shows he was “written up” for being one minute late while others were allowed to be more lax. Remember, craft beer is fun. Reason enough for me to pass on Founders until more is known.

Speaking of legal issues, one Ontario brewing four-person partnership faces a partner facing criminal chargesRobin is righteously outraged. Me, I have done criminal defense work. I am a big fan of their Ukrainian Dunkel. And I am righteously outraged, too.

Finally, I don’t often find myself moved by the save the pub advocacy but this one rings a bell – a Tudor era location with a reasonably consistent presence as an establishment located on East London river frontage. The history as claimed is venerable:

The first pub on the site probably originated during the Wars of the Roses in the 1460s and was called The Hostel. During more peaceful times in 1 533 it became known as The Red Cow, a reference to the bar maid working at the time. The notorious Judge Jeffreys was caught outside the ale house as he tried to escape disguised as a sailor on a collier bound for Hamburg after the Glorious Revolution of 1688; which overthrew King James II. 

The location is at least as impressive. It would have spent most of its live at the edge of the city, to the east of London Tower. In a guide from 1890 we read:

“The Town of Ramsgate” hostelry has a bulging bay window which offers a moderate view of the river, but with this exception reserves its allurements for Wapping High Street, where a conspicuous board at the entrance to the passage draws attention to the attraction of the place. The intelligent tourist, I am told, occasionally makes his way here. 

A winning cause. Or at least one worth fighting. Me, I am off for a nap. The Thursday news gets put to bed Wednesday nights. Before I head to bed. Beerless. Last night the beer was not in the head but at the head. Upside? The Red Sox won. Downside. Only that guy without his beer. Bad call. Good call? Seeing if I come up with something to write about mid-week next week. From that Holiday Inn by the highway. See you then.

The Baseball Playoffs And Work Have Taken Over 98% Of My Brain… But What’s Left Is Just For Beer News

Early October. Canadian Thanksgiving coming up on the weekend. I know you are up for that. The gas stove in the basement now gets going on most mornings before the sun comes up. Leaves turning. School is well into first term. And each and every beer is needing to provide a bit more comforting malt even if it might sing with the bounty of the harvest. Sickly sweet kinder-obsterlich-biers and thin sours should be getting nudged to the side right about now if the universe is to have any meaning.  Does the news reflect the season in the same way? Let’s see.

Speaking of back to school, did you know it is illegal in Canada to walk the street with an “open beer” but soon you will be able to roam the sidewalks and parks of Ontario smoking a doobie? Sucking on the wacky-tobacky? That is just weird. Pretty sure we are not collectively ready for the spliffy scents and scenes but it’s coming real soon.

It appears to have been #WorldNoAlcoholDay on Wednesday. I missed the parade. Did you know that Canada has a favorite 1980s pop-rock song dedicated to sobriety? Kim Mitchell’s “Go For Soda”.  It’s great and hits all the right 1980s points. Big hair. Cable TV. Youth smoking. Horrors in the news. And having a nice soda is just part of the fun. The vid is like an SCTV skit, the last pop moment milestone before microbrewing hit.*

This is the best tweet-form semi-snub of the day – a gin and tonic men’s cologne. I bet out pals Misery and Death up there got a giggle our of it.

The tweet from SIBA reads “Incredibly worrying ‘craft / not craft’ slide from Heineken’s On-Trade category controller Andy Wingate…” but the reality is hardly incredible. It’s quite credible in fact – and only worrying if you like working against trends. See, the trend is really that beer drinkers latch on to what matters to them in the seven seconds they spend caring and they like to leave brewers scurrying to catch up, cramming the square peg of wants into the round hole of style – neither making much sense.  Is anyone really surprised that trendy labels including Guinness and Goose are lumped along with Cloudwater while the dull dowdy old stuff sits to the right? Duvel? Totes dowds. “Craft” now means now-fad. Did it ever not?

Building upon the Cask Report’s findings for this year, Martyn asked some excellent questions about why cask is so often so bad in the UK and came up with many useful answers:

Cask beer is a perishable product: it loses its best qualities very quickly, certainly within a few days. Most pubs ignore this, and as a result most cask beer is sold a long way off from peak condition. Paradoxically, there is also a big problem of pubs selling beer too young. Almost three in five publicans confess to putting beer on sale before the recommended three days of cellar conditioning. So there is a fair chance that just as your pint is finally coming into condition, it’s already past its best because the cask has been open too long.

In this week’s “globalization corner” I give you Lars (again) and his fabulous find of a three-way wedding day drinking vessel puzzle from Estonia. I figure the way to drink from it is the husband and wife share two sided by side in the back while mother-in-law pushes up the middle from behind to get her fair share.  If you have a better idea or, you know, an actual authoritative source to cite please leave me a comment.

Trump never had a beer. As if it matters. Again, the world spits its cocoa on the keyboard. The Beer Nut has had a number of beers. And he rightly reminds us that the proper name for New England IPA style beer is murk. And, I don’t know about you, but six euros for confused murk seems like a basis for complaint to me.

This is how it works for many of the booming number of craft brewers in New York state: A couple of friends decide to turn their beer passion into a business. They start off small, usually with no employees and often, like the guys at Stout Beard, hanging on to other jobs with decent pay and benefits. Many will eventually grow, sell more beer, add space and equipment and hire employees. But make no mistake: Few of these start-up craft breweries are suddenly going to rival Anheuser-Busch, or even Genesee or Saranac, in the volume of beer, size of the payroll or reach of their sales efforts. A rare few might even close.

Fabulous. It’s great to read about reality with the craft beer business. I can’t remember the last time I was able to to that but, yes, it is always great. While we are at it, spend a minute to think of poor John Keeling, formerly of Fullers. Out of a job, nothing to do. There but for the grace of God go I.

And “go I” I go as that’s enough for this week. Hopefully I will do better next week. I really hope I do. Meantime, check out Boak and Bailey on Saturday and then tap the breakfast table over and over on Monday saying quietly to your coffee “when is Stan coming back… when is Stan coming back…” When?

*See our book Ontario Beer for the EP version of this point.

Another Georgian Ruling On The English Law Of Hops

That’s a 1760 etching up there, titled “The Hop Pickers” which sits in the British Museum’s collection. Over three years ago, I wrote a post I was rather pleased with on three court rulings related to the English hops trade in the 1700s. In one ruling from 1769, the scale of the trade described was simply astounding, the purchases of one agent just in the Canterbury area totaling around £30,000 in then contemporary money. So, I was happy coming across another ruling from the era based on this rather creative scam allegedly engaged in by one Mr Waddington of Kent which was perpetrated in the spring of 1800 upon the hop trade of Worcestershire:

…on the 29th of March 1800, at Worcester, &c. wickedly intending to enhance the price of hops, did spread divers rumours and reports with respect to hops, by then and there openly and wickedly, in the presence and hearing of divers hop-planters and dealers in hops, and others then being at Worcester, &c. declaring and publishing that the then present stock of hops was nearly exhausted, and that from that time there soon would be a scarcity of hops, and that before the hops then growing could be brought to market, the then present stock of hops would be exhausted; with intent and design by such rumours and reports to induce divers persons unknown then present, being dealers in hops, and accustomed to sell hops, and having large quantities of hops for sale, not to carry or send to any market or fair any hops for sale, and to abstain from selling such hops for a long time, and thereby greatly to enhance the price of hops…

I love old legal report twinnings: “rumours and reports”… “openly and wickedly”… “in the presence and hearing of”! I found the case looking for references to the statutory 9 Ann. c. 12. s. 24. from 1711 which prohibited common brewers from using any other bitter than hops in brewing their beer. Not sure where that particular line of research came from or where it was headed but, again, the scale of hops involved is itself astounding.

While the Waddington ruling is arcane and complex and involves nine separate charges, basically the allegations were that Waddington wanted to trick his competition either into moving away from the market or into selling to him all based on a false rumour that there were shortages of hops which would cause a price rise. Their retreat from the market itself would likely cause a price rise and Waddington would sell into the market and make a bundle. Bad bad man, Mr. Waddington.  The scale of the operation was quite ambitious as he cornered the market and controlled 500 tons of hops – or 10,000 cwt sacks of hops.* By doing so, is was argued, he sought to turn the £11 pound sack of hop into a £20 one.

The interesting thing is how the court struggles to figure out if the actions were actually actionable – as the rumours were required to be false for them to be criminal. But the rumour, in fact, had the intended effect and the prices did rise. So it was not false. The prosecutors did not buy that shell game and argued that there was a difference in buying in bulk and cornering the market:

It is clear from the opinion of Lord Coke in 3 Inst. 195. and from all other general writers, that forestalling, engrossing, and regrating, were crimes at common law…

[So, just to be clear, none of that forestalling, engrossing, and regrating anymore, thanks very much.] The case goes on to describe the hop market in a fair bit of detail in order to establish whether Waddington had wickedly perverted it or just had cleverly played within it.  Cut to the chase:

Lord Kenyon, C. J. reported the evidence given at the trial, which in his judgment was sufficient to go to the jury upon all the counts; and that they found a general verdict against the defendant. The principal part of the evidence related to the forehand bargains made by the defendant with different planters for their growing crop of hops; a practice however which appeared to have prevailed for a considerable period of time in Kent, and without which some of the witnesses stated that in their judgment the cultivation of this plant, the expense of which was exceedingly heavy, could not be generally carried on. There was also evidence of the defendant’s having bought up very large quantities of the commodity to an unusual amount, and by making unusual advances of money; and that he had held out language of inducement to other persons dealing in the same article to withhold their stock from the market with a view to a rise in the price. 

So, it seems to boil down to Waddington, an established merchant, introducing the Kentish practice of paying farmers in spring to buy hop futures into another part of England where the practice was unknown. Or at least this was what the defendant’s lawyers argued. The sentencing judge was not moved. Despite that practice, it was held that creating an “artificial scarcity” was still an offence.

During the Georgian period when protection of market supply of necessaries was giving way to the more rapacious Dickensian cult of market opportunity, interesting that in 1800 this was still earning criminal conviction. Waddington was fined 500 pounds and got one month in jail. Interesting that the fine represented less than 1% of the value of the hops he ended up controlling. His 500 tons even at the original market price of £11 a cwt sack was worth a total of £110,000 in contemporary money.*  A sum many times that in our money.

Wow. So, there you go. Another step forward in the law of hops.

*Math corrected subsequent to Martyn’s stern and warranted correction.

 

 

Your Thursday Beer Newsy Notes For Six Weeks From Autumn

I miss corduroys. Don’t you? Eight months a year they are your best pal. One day a year they feel like your lower half is actually a roast chicken in a plastic bag baking in a 450F oven. I haven’t seen a leaf turn yet but the grapes out front are starting to ripen into show purple. The barley was ripened in the fields when I visited MacKinnon Brothers Brewing on Monday. I haven’t fully captured above how literally golden the fresh cut stalks were – pretty much beer-coloured.* There were a few big beer stories this week but none more important than a good barley crop coming in. Some are not so lucky.

Jeff created a lovely portrait of a small shaded corner. Boak and Bailey found a similar scene from 60 years ago. If there is one thing I like as much as the surprise hue of cut barley it’s scenes like these of actual people and how they enjoy their beer.

Here in Ontario, the big news is how the new Provincial government has launched a “buck-a-beer” initiative – including by lowering the minimum price to, you got it, one dollar. The response has not been a warm one from craft brewers and commentators. Great Lakes Beer spoke to CBC Radio while others were interviewed on TV news broadcasts. Jordan took some time before his UK-Euro vacation to set the tone, explaining how the policy change makes little business sense. Crystal pointed out how one brewery, Dominion City, is responding by donating a dollar from every sale to immigration agencies. Other efforts from the charitable to sarcastic response are underway. I’m sure this one is going to build towards the promised release of the new cheap beer for Labour Day. Question: wouldn’t that beer have to have been in production before the policy announcement?

I don’t recall ever craving no-lo alcohol beer other than to cut beer down to 2.5% or so by pouring half and half. Dad liked it as it was a way to get around his diabetes medications. Not sure the new wave of tasty water would fit any particular one of my needs but that is me.

Beer fests. I found the idea of not taking photos of drunk people a bit weird. Why not other than it’s tawdry. Fest organizers and the drinkers put themselves in positions of risk voluntarily. A few images might load social media with something opposing that other weirder idea promoted by the industry – people not drinking craft beer to get drunk. In other fest news, Ben asked if folk were willing to spend $120 for a three hour drinking session. Not a chance, I said. And James B. reported on the continued sexist crap at the GBBF. So… drunken, expensive and being stuck in the same room as sexist pigs. Not exactly my kind of fun. And it’s all a shame when I think of someone like the Tandyman behind the scenes, working to ensure these sorts of things don’t go on.

I really enjoyed this perspective from BeerAdvocate on wholesale beer buying in the US craft market. Thirty years ago I was a wholesale produce trader for a bit and the story rings true, especially the need to respond to demand rather than try to set trends at the supply side of the equation. Consider this:

“The guy at the shop asks, ‘Where are you opening?’ I tell him and he says, ‘Oh, you’re going to be selling gospel music.’ I was an alternative, metal, New Wave kind of guy. I thought, ‘I’ll never sell gospel music!’ I opened my fledgling store with no money and three or four of the first 10 people in the door asked for gospel music. Guess how long it took before I started selling gospel music?” That experience stuck with Singmaster. “You set something up, but then you follow what the customers do if you’re smart,” he says. “It doesn’t matter what I like or what you like… it only matters what the customers [do].”

When I express my unhappiness with the concept of beer “curation” go back and read that passage.

Ed gave us this bit of fabulousness: “Not everyone like lambic…

That’s it for this week. No need to link to the usual bland beer travel puff, beer pairing puff or puff-packed beer style announcements. A shorter summary of the news as you would expect from early mid-August but still enough real news to keep it interesting. Don’t forget to tune in to the internets for Boak and Bailey every Saturday and Stan on Mondays.

*Really? No, I had no idea. Thanks so much for the feedback!

A Pennyworth Of Beer For Each Pallbearer From The Departed, Mother Wells

Mother Wells. Her death was important enough to be noted in the New York Gazette of 28 May 1767.  The story of her mot famous conviction and branding was recorded in 1873’s A History of Enfield in the County of Middlesex…* in this way:

Above a century ago a very mysterious affair happened in that part of Enfield known as the Wash, which caused great excitement in the country. The circumstances are here briefly stated: Elizabeth Canning, a servant girl, had been on a visit to her uncle, and on  her return in the evening was attacked, in Moorfields, by two men, who robbed her, and gave her a blow which made her insensible; they aftenwards dragged her along the high road until they came to the house of one Mother Wells, at Enfield-wash, where, she said, one Mary Squires, an ugly old gypsy, confined her in a room after being shut up there twenty-eight days, and fed upon nothing but bread and water, she at length effected her escape. On arriving in London she told her tale to two gentlemen, with whom she had lived as servant ; she made a deposition before a magistrate…

Enfield is now a borough in northern end of Greater London within which there is a sections called Enfield Highway or Enfield WashWikipedia tells us “Mother Well’s house was opposite the Sun and Woolpack public house, formerly the Sun and Punchbowl.” The Sun and Woolpack is still there. Canning’s walk home after escaping would have been ten miles long. The allegations became a popular scandal but apparently her evidence was not given consistently, charges flew back and forth and the “story which divided the country into two parties, called the Egyptians** and the Canningites.” Mobs gathered, outrages occurred and even the Lord Mayor had his windows broken. All of which is very interesting but I am actually more interested in the idea of Mother Wells and her house of infamy for both “highway gentlemen and highway ladies” – what or rather who were highway ladies?

Canning, initially the supposed victim, was herself tried for perjury due to the confusion of here evidence and the record of the case at the Old Bailey from 24th April 1754 gives a number of tidbits about the house of Susannah “Mother” Wells. According to testimony, it had:

– a main room or parlour on the street level
– a kitchen
– several smaller rooms upstairs with rough furniture and windows
– a hay-loft, work shop or long room with hay also on the upper level
– a shed or “penthouse” attached with a sloping roof

And the Hereford stage went past the rough house as she viewed it through gaps in the planks covering the window. The route to Herefordshire through Enfield is now the A1010.*** There are a few more details of the building in the records of the 21st February 1753 trial of Wells who, along with Mary Squires, were held jointly responsible for the detention and robbery. One of the witnesses is a lodger. The kitchen is described as to the right of the main door and it was below the room in which she was held. Canning herself stated: “there was another room in which I heard a noise at nights…” The door to the room she was detained in had a quarter inch crack you could look through. There were only four or five steps upstairs and the second story window was only eight to ten feet off the ground. So, it is a tumbledown low sitting public or common rooming house.

For their efforts, Squires was sentenced to death while Mother Wells was branded and imprisoned Newgate for six months. The tale, however, turns and Canning is herself charged for making up much of the story. Her evidence of the layout of the highway-person’s and itinerant lodger den of infamy never seems to be quite accepted even though it is described by a number of folk in the evidence before court. It appears to be a sort of informal boarding house if you were of the sort of public that likely would not get much welcome at the Sun and Punchbowl across the road.

The magistrate taking the evidence in the first instance and gets it wrong? Novelist Henry Fielding. The Mayor who takes up the case of unattractive falsely accused highway-folk? Notedhumanitarian and freeman of the Brewers’ Company named Sir Crisp Gascoyne (1700-61).” [I knew this would get back to beer sooner or later.] Gascoyne held a lengthy inquiry into what would normally be an unnoticed matter, one which included 119 witnesses and gained attention of the relatively young press. An airtight alibi was established for Squires and the now branded Wells – and the final outcome proved to be a milestone on the path towards consideration of the merit of the case over the status of the parties.

So, was this the mid-1700s version of a speakeasy? A den of thieves? Or just a poor person’s boarding house. I don’t know. It’s clear that the owner’s notoriety continued for sometime as not only was her death and the parade of pallbearers to every pub in Enfield reported in 1767 but the story was repeated in newspapers in the 1820s and again in the 1850s. A tale of justice being served for the lowly. Those beers at every pub along the route for the pallbearers? One last “up yours” from the little-loved, falsely branded hard case in the casket? Probably.

*A history of Enfield in the County of Middlesex; including its royal and ancient manors, the chase, and the Duchy of Lancaster, with notices of its worthies, and its natural history, etc.; also an account of the church and charities, and a history of the New River; the church history by George H. Hodson, and the general history by Edward Ford…
**I wrote a paper of the English law as it related to the Romani while I was in law school. “Gypsy” is short for Egyptian. Apparently the Romani people arrived in England in Tudor ties ad were assumed to be from Egypt. They were subject to many specific discriminatory restrictions until the reform laws of the mid-1800s.
***The same route was the setting for the comic poem from 1782 by William Cowper,  “The Diverting History of John Gilpin Shewing how he went Farther than he intended, and came safe Home again” meaning Canning was held in a dwelling along a main route.

 

It Is August So Make The Best Of What Is Left Guided By These Tidbits Of Thursday Beer News

Remember?

These Thursday news headlines are getting longer. I wonder what Stan would say about my lack of control. I write that because last Monday’s musings from Stan were so well managed. Made me think about how plunking down this weekly post speaks as much or more to my interesting in writing as my interest in beer. Writing demands writing. So, after reading Stan, I immediately looked to see how many links I had stored away so far in the week for this report and – to my horror – it appears I had been having a good weekend. Nothing had been tucked away to be noted so far. Jings! Bet it won’t show.

How did my week go otherwise? Thanks for asking. I did go to a new pub in another town by the waterfront the other day. It was very pleasant with the cooling wind coming in the window with the view. The beer was a house branded short pour that was also in a cheater pint but my waiter forgot to bill m for my partner’s drink so it all worked out. Sweet.

Dad joke.

Beer sales are up in Germany. Revenues are up in the UK, too, but perhaps not volume. Trumps tariffs are forcing US beer makers to raise prices and “America’s long love affair with beer is on the rocks“!

According to the Beer Institute, a trade group, drinkers chose beer just 49.7 per cent of the time last year, down from 60.8 per cent in the mid-90s. Among 21- to 27-year-olds, the decline has been sharper. Anheuser-Busch InBev SA, Budweiser’s owner, found that in 2016, just 43 per cent of alcohol consumed by young drinkers was beer. In 2006, it was 65 per cent. Per-capita beer consumption in the U.S. fell to 73.4 litres last year, from 80.2 in 2010 and 83.2 litres in 2000, according to IWSR, a drinks market research firm. Germany, by comparison, consumed 103 litres a person last year.

My kid says it is all about calories in her crowd, so gin or vodka with soda is what they buy. Gin’s big. Makes sense. When folk find out I know something about beer, the look I get is either (i) weirdo or (ii) of course, you fat lump. Both of which are sorta correct so I don’t really mind. Can’t hurt my feelings. No sirree.

Could it be that grain was first malted for purposes other than brewing beer? Merryn has linked to that story.  Interestingly, I heard somewhere – likely NPR – over the weekend that there is a theory (working the theory cocktail circuit) that farming was started to encourage bees because early humans liked honey and bees like plants. Tough luck for that whole “beer created civilization” stuff. It never made sense anyway.

2011 was the peak year for wine blogs. I’d put beer blogs a bit earlier. Lew is one human-sized ball of regret over how things turned out. I remember the glory days. Glory… days…. OK, fine. No one cares. Actually, there are plenty of bloggers but they call themselves on-line journalists. Link every second paragraph to the writings of others while coming to conclusions others had pretty much already figured out? Blog.

Michael Tonsmeire has again updated his fabulous chart of larger brewery ownership connections. Just to be clear, ownership is just one of the ways other outside interests can exert control over a business. Loan agreements are just as restricting but, as private transactions, harder to spot. All those firms in the pure “independent” center of the chart? Just as likely to have a taint that some puritanical nerd sect will have an issue with. But no one cares about that either.

Speaking of law. Beer law story #1.  Beer law story #2. Taking sides in these matters is a bit weird. It’s like folk think they are smarter than the common law. Note: beer not special… standard rules expected to be applied. And these things have happened before. Don’t hear about anyone going all torches and pitch forks against Sam Adams, which is again on the decline. Folk should figure out where to apply their “I’m upset” resources.

New York craft breweries, as Don C. reports, have put together a TV show for public broadcasters. Note:

The series cost about $500,000 to produce, said executive producer and director Justin Maine of MagicWig. The state’s Empire State Development office contributed 80 percent — about $400,000. The project started when the ESD office began looking for ways to promote the state’s growing craft beer industry.

So… more like a state funded advertorial. But its about beer so that’s OK. Don also tells the story of NNY coming to CNY. I enjoyed the original Sackets location in my VBB days.

August. Here’s an August “man bites dog” news story if ever I saw one – someone’s pee is reminding him of beer.

Finally, Europe’s blistering summer might well have seriously damaged the barley crop:

The price of European malting barley, which is used to ferment the brew as well as provide flavour and colour to beer, has surged by two-thirds since the middle of May to a five-year high of €230 per tonne. Scandinavia, the Baltics, Germany and France are among the regions that produce the ingredient, whose production in some regions has dropped by as much as 50 per cent and is “dire”, according to Scott Casey of consultancy RMI Analytics. “In some places the crops are just dying,” he added.

Drag. That actually matters. My yellow zucchini seems to be dying, too. Not that a global industry depends on my yellow zucchini crop. Happens every year. Some sort of virus. Droopy and starting to rot on the blossom end. They look so hopeful in June when they pop out of the ground but by August its a scene out of a C-grade horror movie out in the garden. I should get out my Airfix men and make a flick about how Rommel was really defeated with the assistance of huge yicky plants from Mars.

That’s it for now. Another quality update for your Thursday. Yes! You are welcome. Remember: Boak and Bailey on Saturday and Stan next Monday.  Bet their zucchini plants are just fine.

A Few More Thoughts On The Early American Hops Trade

Thoughts. Hmm. That is code for “Alan has not researched this enough” but let’s see what we can find out on a pleasant Saturday afternoon. This post is a follow up to one I posted on 10 June which asked the question of when the first hops were exported from the United States.  In this post, I am looking a bit more at where the hops were coming from, especially before the middle third of the 1800s by which time central New York had become the main source of hops. Up there is a snippet from an 1802 article in The Bee, a newspaper from Hudson New York in 1802 which may indicate why the domestic and international trade were not necessarily without connection. More about that later.

A good first step is at the beginning and that could be the diary of Thomas Minor, a gent living in Stonington at the eastern end of Connecticut who recorded the cycle of his farming life from 1653 to 1684. Stonington actually predates the establishment of Connecticut in 1662 so Minor must have been one of the first European settlers there. He was born in Somerset, England in 1608 and came to the the Massachusetts colony in 1630, moving about before settling in Stonington to farm and also serve as a local government official.

His diary is spare, recording a month in a brief paragraph like this passage from September 1661:

…the 8th we had made an end of hay making monday I gathered hops & the 14 day I Commed flax my sons was all about the Cart & wheels sabath day the 15th good-man Cheesbrough spake to me about moving mr Brigden from fathers deaken parke washeare & sabath day the .22. monday 23. we Caught the wild horse the 20th of this month mr picket & we parted the sheep…

As you would expect, Minor kept a diversified subsistence farm with cattle and horses as well as oats, wheat, turnips, peas, apples, chestnuts and Indian corn all being mentioned.  He was not picking wild hops in the woods. He weeded the hops in the third week of June 1663 and again on 22 April 1670. On 17 April 1673, he “diged up the hops” which indicates that he is propagating them in some manner. He also records gathering hops on 8 September 1661, 7 September 1668, 31 August 1669, 15 September 1670, 1 September 1671 and 2 September 1680 when he is 72 years old.

He also makes barrels of cider during many years, pressing from late in the summer and on into autumn. He doesn’t mention barley or beer making. He trades for goods with others. On 19 January 1679 he delivered 30 barrels of oats to be paid in “a barle of good malases and other barbades goods” so it is entirely reasonable that he traded away his hops and traded for ale.¹  Interesting to note that he is trading at that early date for good from the sibling English colony of Barbados. I noticed that the word “bread” is only recorded once so the brewing of ale might have been such a commonplace that it was no worth mentioning.

Inter-colonial trade was an important thing. In a rather condensed paragraph in “A Bitter Past: Hop Farming in Nineteenth-Century Vermont” by Adam Krakowski, the extent of the New England hops trade in the first half of the 1700s is described:

While seventeenth- and early-eighteenth-century accounts of hops in the colonies are rare, a law passed in the English Parliament in 1732 under the reign of King George II, titled “An Act for importing from His Majesty’s Plantations in America, directly into Ireland, Goods not enumerated in any Act of Parliament, so far as the said Act relates to the Importation of Foreign Hops into Ireland,” suggests just how widespread and successful the hops crops were in America at that time. Outlawing the importation of hops from America through Ireland and into England implied that the hops were abundant enough to fulfill domestic demand as well as supplying an export trade. The Massachusetts Bay Colony had already established itself as an important hops supplier, shipping hops to New York and Newfoundland as early as 1718. 

If that suggestion, entirely reasonable, about the 1732 British statute is correct, such a date for the first export from the colonies to Ireland would push back the use of American hops in UK brewing about 80 years from the earliest date Martyn has identified. It may actually go further back than that. In an 1847 letter from Earl Fitzwilliam to Rev. Sargeaunt discussing aspects of the Irish Question, the following is stated:

…the hop growers were to have their share in the monopoly, and, by the 9th Anne, c. 12, the import of foreign hops into Ireland was to be adjudged a common nuisance. Early in the reign of George 2nd, some doubts arose, whether, by an act then recently passed, the prohibition upon the import of foreign hops had not been incidentally—unintentionally—repealed. A return of the common nuisance was dreaded, the hop growers were on the alert, and the legislature of the ruling power immediately passed the 5th Geo. 2, c. 9, in which it is declared that the 9th Anne, c. 12, shall remain and continue in full force—consequently, that the import of foreign hops into Ireland was as great a nuisance in 1732 as in 1710.

The statute known as 9 Anne, c.12 from 1710 appears to have been a fairly comprehensive statute related to the imperial brewing industry. Section 24 prohibited the use of hop alternatives like broom and wormwood and also was the first imposition of a duty on hops. All of which makes sense as the primary subject of 9 Anne, c. 12 was taxation. If you are going to tax something you need to exclude similar things not being taxed. So no importation of hops and no use of hop replacements.*

Back to the newspapers. In the decades immediately before, and even during the Revolution, hops were coming into from siblings amongst the soon to be united colonies. To the right is an excellent notice which Craig has discussed from New York’s Morning Post of 6 March 1749 in which Obadiah Wells offered a wide range of good, most “too tedious to mention,” including bales of “Boston Hops.” in 1766, according to the 19 May edition of the New York Mercury, a ship on the Boston-NY  route gave notice that it was sailing in ten days but that it still had hops for anyone who came down to the wharf.**

Perhaps counter-intuitively, hops from across the ocean were also traded in New York City not long after the end of the war. To the right is an notice from the New York Morning Post of 17 March 1787, less than four years after Evacuation Day when the city which had remained loyal was turned over to the new United States. Notice how the garden seeds being English are highlighted.  Notice also the 1500 lbs of “new hops” for sale. Are they also English? It is not claimed.  Compare the volume as well as description to this notice from New York’s Independent Journal on 10 March 1784 in which a few bales of best English hops are on offer. The old country still has some draw.

Soon, however, things shift. On 22 March 1790, the Albany Gazette advocated for the production of beer, cider and hops as there were no duties to be paid upon them compared to the trade in spirits, rum and wines. Decisions related to the development of agriculture were being framed by geopolitical tensions and resulting tariffs.

In 1802, as noted above and seen to the right, The Bee from Hudson, New York published an article on increasing American domestic manufacturing as opposed to relying on foreign trade for necessities. It seems to echo British concerns from one hundred years before. This essay is attributed to Ben Franklin – even though he had been dead for about twelve years. Whoever wrote it, the essayist reflected the new Jeffersonian era in the new century which took American self-sufficiency and exceptionalism to a new level. And hops were part of that, highlighted as a key commodity well suited to increased production for domestic consumption. Makes sense. European tariffs impeded the hops trade otherwise.

Tariffs were imposed on imports in to the United States in return and for reasons which were argued positive political policy. On 26 January 1810, an article in the Albany Register, right, argued for raising the duty on foreign distilled spirits beyond 50% “…to encourage our own breweries, distilleries, molasses importers and growers of hops, grain, fruit and sugar cane…” In the context of an expanding national economy as well as jingoism, the domestic hop industry was worth protecting and expanding. So slap on a tariff.

This home grown hop strategy might well have been key to the development of the market. The Republican Watch Tower, also of New York, ran an ad on 9 December 1801 offering 35 sacks of “fresh hops” for sale. Hard to be fresh by that date if shipped across the ocean – but not impossible. To the right is an ad from Utica NY’s Columbian Gazette from 18 November 1809 showing 4,000 lbs of domestic “Boston hops” for sale. In Horatio Spafford’s Gazetteer of 1813, it states that Utica had a population of 1700 and Oneida County as a whole had four breweries.  According to the hopping rates in the NY State Senate report of 1835, that one supply of hops is enough for well over 1,000 barrels of ale. “Boston hops” were on still offer in the New York City market in 1818 according to this ad in the Gazette from 9 November and this one from the Evening Post from 20 November.   The Commercial Advertiser of New York praised the 1823 Massachusetts hop crop in an October 6th article.  The same newspaper on 30 December 1826 carried a notice for the sale of Vermont hops which had been brought down into the city, twelve hundred pounds worth.

What have we learned? American farmers have produced hops from the earliest days of settlement. As we saw with early Quebec, this aspect of self-sufficiency is as one might expect from the colonial expansion of a beer drinking culture. The trade in those hops as been subject to tariffs and other forms of regulation where local markets perceive that they are in need of protection from the trade in foreign goods competing with local products.*** But in a rapidly expanding marketplace such tariffs may serve to foster a stable complete internal economy. As a result, as Americans turned away from dependency on its eastern coast during the first decades of the 1800s to the opportunities inland, hops would go with them.

I have not laid my hand on a full copy of the original statute, just this later version 9 Anne c.12 with revoked sections. This summary from 1804 indicates to me that it was a comprehensive regulation of the hops market.
** The Krakowski article notes another similar “Shipping records for the schooner Bernard out of Boston destined for New York include 3,000 pounds of hops in February 1763.
*** Sound familiar?
¹ Update: the buying and selling of ale and brewing ingredients in a small 1808 New York community is recorded in this 2014 post on the first Vassar book.

As July Turns To Face August These Are Your Thursday Beer News Stories

Last weekend saw the family head off to the Big Smoke for a Pixies and Weezer combo concert at an outside venue at the west end of  Lake Ontario. It was great. Stinking hot. 15,000 people. Me and a lot of other old guys having a scream-along to “This Monkey’s Gone To Heaven” and “Hash Pipe” which was great. The scene, the Budweiser Stage at Ontario Place,  was an absolute fleece-fest: a tall boy of Bud Light Radler selling for about 15$. I had a Bud with my bland black bean burger before the show. Ice cold it went down like an icy cold Bud. Which was great until it warmed to about 5C after a couple of minutes and then it got, you know, not so great.

I wasn’t really following up on Andy’s idea of taking time to try a classic this summer when I had that Bud. I wasn’t in a place where Bud existed when three decades ago so it does not fill a personal space like that. Not my classic. It’s gas station cooler 1990s New England road trip scenery to me. The beer I passed up. But I did have an old favorite on Friday… and it was an odder experience. Hennepin, which I have enjoyed since at least 2005, showed up in my local LCBO for about $11 for a 750 ml (behind a far worse label… updated branding fail.) I was up for this. We were having a slab of salmon for supper. But it was not the beer I wanted. Hot and heavy even though it was perfect eight years ago on another hot summer night. It’s not like the beer was off. It was lovely. It was just way more than fit my interests, my needs. Am I turning into a target for the low-no movement? What do I actually want?

Jonathan Surratt wins (or perhaps poaches) the “Shaming the Worst of Craft” award with week with the news he shared embedded in that photo to the right. Some gawdawful craft bar somewhere is serving beer in bowls. Could you imagine being served that? Do they serve the food in flute glasses? Do they expect people to pay with actual money? Boo!

Ben notes how a single beer craft brewery putting out a fairly acceptable product that sells well has created another single beer craft brewery to make a fairly acceptable product that sells well. I think of these things like I thought of the music of The Carpenters when I was in my teenage punk phase in the latter 1970s.  They made music that was safe enough for parents who did not like discussing bad things. Like “why Alan is listening to all that swearing?” Mind you, my folks didn’t listen to The Carpenters so I am not sure I will bother buying this beer. Especially as “bugle” is actually a well-known euphemism for beer induced gastric issues.

Is this #ThinkingAboutDrinking? I suppose the idea of thinking is that it’s not about being all positive, just supportive. Fight!

Now this is great: a service to us all. The current big craft and macro craft family tree. Then updated for more detail. Nice to see honesty in the placement of breweries like Sam Adams, BrewDog, Brooklyn and Founders in their natural state. Speaking of Sammy A, sweet dissection by Jeff of another slightly… smarmy GBH post* on the supposed risk of Jim Koch somehow losing status. The lack of institutional knowledge is amazing. Jeff’s point: “when Boston got too big, BA changed the definition.” My point was how Koch was actually an outsider to the main micro/craft movement, which Josh Noel noted and “Sex with Sam” confirmed. Why do we have to fudge things rather than knowing and writing about the actual history of the craft beer movement?

How to sit on a fence.

This is either a story about art v. the regulation of alcohol or it is a story about arts management not grasping the need to find a venue with a stage with a normal licence. I love the “Toronto the Good” half-news in the footnote:

Editor’s note: The Tarragon Theatre has now relaxed their rules for this particular show. Patrons are now able to buy beer up until show time.

AKA: accept what you have been granted.  In other Ontario drinks sales regulation news, Robin has written about how for a few weekends she worked as a beer selection advice giver in one of the few grocery stores with a limited alcohol sales licence.  The role and the context may appear odd. It may well appear odder still as the new provincial government has promised beer and wine** in every corner store! Mind you, the promise has no details. But it may well be that the brave new world promised in 2015 will have a best before date of maybe 2018. So, Robin’s notes may well end up being a valuable set of observations on the state of affairs at the front line in which turns out to be a transitional period. Fabulous information for the future beer regulation historian.

Brendan has shared news that:

files opposition versus beer (and other beverages) trademark application for STONEMILL

With so many breweries using the five letters “s-t-o-n-e” is no one going to point out to the courts how this “just waking up to the news that there are intellectual property claims to be made” approach might be a tad selective on the plaintiff’s part? BeerAdvocate lists 3267 beers or breweries with the letters in that order in their name. Because it is as common as a very common thing. If I don’t associate “Firestone” or “Stone City” with Stone why would “Stonemill” confuse me?

Let’s conclude our collective cogitations this week with a few thoughts about wine writing from Jon Bonné, Senior Contributing Editor with Punch wegazine:***

We assumed experts are meant to provide some kind of road map through an unknowable, confusing realm. We’re expected to help you find a bottle for dinner, and not complicate the conversation. But that has led us, at a time when wine is more interesting than ever, to trivialize its cultural value. We’ve sacrificed context—I mean real critical context, not the fanboy literature that passes for too much wine writing today—for comfort and a sense of belonging. I think Bourdain might look at the situation and point a blaming finger at many of us for failing to explain why one wine is worth more than another, or why certain wines are culturally suspect because they’ve been made with cynical motives. (Big wine companies love when we abandon context for the blind pursuit of deliciousness. Context is the enemy of fake-artisan wine, after all.)

The piece is interesting as it builds on the loss of Bourdain and that irritatingly bland idea of “woke” to get to the notion that context and value are important. It’s a bit too toggle switch for me. Things are complex even if fakers are all around. And I am already a bit sad to see Bourdain being used as a prop for the arguments of others. But I like the call to deeper learning. Hence #ThinkingAboutDrinking.

Upcoming week? The second half of baseball begins. Six or seven weeks until school starts. Use the time you have left wisely. As part of your path to wisdom consider stopping for a pause with Boak and Bailey on Saturday and again after the weekend with Stan next Monday. Laters!!

*Time for an incidental graphics update, too. Keep it fresh.
**Hard liquor, as we call it here, will remain at the surprisingly good LCBO, our government store.
***It actually calls itself “PUNCH” in shouty all-caps… but is font really identity? I mean if it was PUNCH would i have to italicize it? 

 

 

Thursday. Beer. News.

News? You want news? Let’s get into this right away. Is this the worst thing ever done to beer? According to a stranger to me*, this is a pint of Guinness and Sprite, half and half sold in Seattle USA. It wasn’t his drink but someone else’s down the bar who explained  “it’s very English.” Yik. Good photo. Bad drink.

Lars is my hero:

A few years ago I put together a description of how to brew keptinis based on ethnographic sources. Martin Warren followed my instructions, but ended up with just black, unfermentable water. So when Simonas invited me to come to Lithuania to see keptinis being brewed, he didn’t need to ask twice.

Keptinis! 

Into the bucket ran what looked like porridge. The pressure in the keg was so high that what came out was pure foam…

Keptinis! Keptinis!!

A small controversy was set off in Ontario by new branding released by Steam Whistle – as noted by Jordan. The brewery announced its branding in this way:

While nutritional labels are not required on beer in Canada, Director of Marketing Tim McLaughlin says that Steam Whistle is “proud of what goes in our beer, and almost more importantly what doesn’t go into our beer.” The labels follow federal standards and display the beer’s ingredients – “pure spring water, select Canadian malt, European hops, Brewer’s yeast” – as well as calories, vitamin content, and other nutritional statistics.

The implication that Jordan sees is the one hidden in the phrase “what doesn’t go into our beer” – suggesting as it does that others may put other things in their beer. In fact, Jordan received a pestering email from the brewery “suggesting that I use the hashtag to discuss the relatively purity of Steam Whistle.” You know, many brewers do put other things in their beer. And many recognize that us of only water, malt, hops and yeast is just one approach to beer. In other news, I had a Steam Whistle Pilsner in 2005.

Modern Toss on modern beer. And BBC Archives on British Beer in Germany in 1974.** While I am no sure I can fully subscribe to the holistic romance of Jeff’s post on a purposeful meaning of “craft” (mainly because beer is functional) that last link makes a strong argument in favour of the argument.

In the “Worst Idea Ever, Worse Than Guinness and Sprite Even…” a line of wines has been produced, the branding based on The Handmaid’s Tale:

The product descriptions for the wines, dedicated to Offred, Ofglen and Serena Joy, are about as ill-conceived as the idea itself, a real achievement when taking into account the fact that wine matters as much to The Handmaid’s Tale as women (and gay people) do to Gilead. Yes, the show goes down easier with a healthy pour. But maybe not one memorialized with the white bonnet and “Of-insert-husband’s-name” formulations that viewers associate with torture and tyranny. 

Who would possibly think this was a good idea? Stupid thoughtless people, that’s who.

Interesting news from the courts. Most interesting because Beau’s did not participate in the trademark litigation brought against it. For those who would argue that beer and wine are different markets, this is a helpful and clear statement from the ruling:

…the parties’ goods would likely be sold in the same stores and restaurants in various provinces. For example, in 2015 and 2016, the LCBO sold both products. In addition, both products would be considered to be in the premium category given their prices; Steelbird’s wine is sold for $34 or $35, and Beau’s Kissmeyer beer is priced at $6.45 per bottle.

Speaking of rulings, one of those dumb marketing schemes rolled out by BrewDog was help to be inappropriate by the shadowy Portman Group, as The Morning Advertiser reported. Stung, one representative of the brewery’s Department of Poor Ideas suggested folk missed the nuance. Lesson: if you have to explain or even use the word “nuance” in a response, it likely never was nuanced.

Fourpure? Don’t care. Except could someone tell craft brewers that they can skip this stuff and admit it is about scale, wealth and ambition?

They see Fourpure and our beer as a primary focus here in the UK and as their sole production brewing facility we will benefit from all the time, expertise and investment required to succeed, and that means that everything around the brewery will be a little bit easier and a little bit better.

Life as a rich person usually is a a wee bit easier, little bit better yes.

I hope you’ve been enriched. More of the same next week. Don’t forget to catch up with all the beer news on the weekend with Boak and Bailey on Saturday and then find out what happened in good beer and a few other things over the weekend with Stan next Monday.

*Ross Maghielse, Manager of audience development at Philadelphia Inquirer.
**Note the driving gloves. Fabulous.